Sanjay Dutt and Arshad Warsi Reunite for Danube Properties’ “Dubai mei ghar bole to Danube ka ghar” campaign.

Pakistan (Muhammad Yasir) Danube Properties (a part of the Danube Group), the fastest-growing private real estate developer in the UAE, has announced its new campaign with the Bollywood’s popular Jodi of Sanjay Dutt and Arshad Warsi, who are back together to share the space after 15 years. The campaign, “Dubai mei ghar bole to Danube ka ghar,” provides an exciting glimpse of Danube Properties for Indian investors who want to invest and purchase properties of their choice from Danube Properties in Dubai.

The video campaign features Sanjay Dutt and Arshad Warsi together, where Sanjay is seen opening the door to meet Arshad in excitement, showing him his Danube home and engaging in his unique style and quirky conversation with Arshad while talking about the house. The video has already won the hearts of fans as it reminded them of the iconic scenes of their superhit movie series. Danube Properties had also recently announced the tailor-made holiday package, “Dubai Dekho, Danube Kharido,” offer to Indian investors who want to invest in and purchase properties of their choice from Danube Properties in Dubai. The ongoing campaign entices Indian property buyers by bringing Sanju-Arshad Jodi back in a series of videos

Rizwan Sajan, Founder and Chairman of Danube Group, said, “After a successful run of ads with Sanjay Dutt as our ambassador, we were looking to take the story-telling a notch higher. Roping in Arshad Warsi along with Sanjay Dutt felt like an instinctive choice. The effortless chemistry that Sanjay Dutt and Arshad Warsi share, on and off the camera, made for the perfect canvas to convey the sentiment of “feeling at home” when you live at Danube Properties. The core idea was to show the actors playing themselves as “Sanju” and “Arshad” and create a sequel of episodes that showcase what life at Danube Properties is truly all about.”

“Ditching the traditional sales pitch format usually adopted by real estate companies, we wanted to pepper the scripts with an underlying sense of humor and bring in a strong sense of relatability for anyone who’s watching the ads as we see Arshad (who plays the unexpected guest) move around exploring Sanju’s home and eventually falling in love not only with the Danube Properties home but also with Dubai along the way. The four films were crafted to highlight all that we as a developer currently offer against the backdrop of Dubai and to create a compelling recall factor amongst the audiences – but with an extremely light hearted route. Rizwan Sajan added.

Daurr: A Steller Debut Of A Captivating Tale

Pakistan (Muhammad Yasir)

The anticipation surrounding the premiere of “Daurr” was palpable, and it’s safe to say that the first episode did not disappoint. This new drama, adapted to TV screen by Mohsin Ali, based on Safinah D. Elahi’s novel “Eye On The Prize”, delves deep into the cutthroat world of the rat race, capturing the essence of ambition and the toll it takes on individuals. With a stellar lead cast and an ultra-talented supporting ensemble, coupled with Wajahat Rauf’s reputation as director and producer of quality serials, “Daurr” promises to be an enthralling journey.

The first episode introduces us to a host of intriguing and layered characters, each driven by their own motivations. First, we are introduced to Shezrey (Ushna Shah), a successful entrepreneur and her husband (Omar Shahzad). Shezrey is strong-headed and likes to have things her way. The couple has two daughters. In her office, works Laila (Noreen Gulwani), who is a sister of the second lead character i.e. Hina (Amna Ilyas).

Hina wants to climb the social ladder and wants nothing but best in life. She gets her daughter Zara admitted to one of the most prestigious schools in the city and is very happy about this success. On the other hand, we are introduced to our third lead character, i.e. Minahil (Zhalay Sarhadi), a mother of two and her husband (Ahmed Hassan). Minahil has her own struggles while her husband likes to enforce his wishes on their children.

The children of the three leading ladies are studying in the same school and we might see how their paths intersect in the upcoming episodes.

The lead cast’s performances in last night’s episode were simply outstanding, with their ability to embody the complexities of their characters shining through. The dialogues were crisp and impactful, delivering powerful insights into the characters’ psyche. Furthermore, the supporting cast brought their A-game, adding depth and nuance to the story. Their performances left a lasting impression, ensuring that every character has a distinct voice and purpose within the narrative.

The director’s Wajahat Rauf’s deft touch is evident throughout the episode, as he skillfully brings the characters to life and maintain a tight grip on the pacing. The production quality is top-notch, with visually stunning cinematography that compliments the narrative.

As the first episode concludes, viewers are left craving more, eager to uncover the web of intrigue and deceit that lies ahead. “Daurr” has set the stage for a gripping drama that promises to captivate audiences with its exploration of ambition and the high stakes of the rat race. Have you watched the first episode of Daurr?

If not, watch the full episode here:

https://youtu.be/fFzewZjHcI8

 

“Cornered Tigers – The 1992 Story” Premieres on Tapmad

Pakistan (Muhammad Yasir) Pakistan’s biggest OTT platform tapmad is streaming a first of its kind docu-series on the biggest and most cherished sports event in Pakistan’s history i.e. Cricket World Cup 1992.

With the much-hyped Asia Cup just around the corner and the World Cup later this year, this exclusive and nostalgic docuseries aims to introduce the historic journey of the green squad in 1992 to the younger generation of cricket lovers in the country.

The best part about the docu-series is getting to hear the stories from the legendry team players themselves, the trailer for Cornered Tigers shows legends Wasim Akram, Inzamam-ul-Haq, Moin Khan, Javed Miandad, Mushtaq Ahmed & Ejaz Ahmed and others revealing their personal journeys, emotions, and insights throughout the 1992 Cricket World Cup. There is also a special appearance by Shoaib Akhtar where he sheds light on the impact of the 1992 world cup on his life.

“Cornered Tigers – The 1992 Story” is directed by Adnan Sarwar and produced by Producer, Nina Kashif, and it is available for free on tapmad.

Cornered Tigers tells the tale, by the heroes who made it possible. Unrelenting resolve, focused commitment and sturdy belief in their leadership was what Pakistan team was made of!”, commented the producer Nina Kashif while speaking about the docu-series.

“The 1992 World Cup win is one of my fondest childhood memories. A rare uniting moment for our country which brought us pride. It has been a special project which gave me the opportunity to interact with my childhood heroes and to be able to document and archive not just the historic event, but also the thoughts of those who achieved it, for future generations”, stated director of the docu-series Adnan Sarwar.

Watch the trailer at the link below:

www.tapmad.com/watch/cornered-tigers-the-1992-story-trailer/13200750

Follow Cornered Tigers – The 1992 Story online for more information:

Official website:

https://www.tapmad.com/shows/cornered-tigers-the-1992-story/

Facebook:

www.facebook.com/tapmadentertainment

Instagram:

www.instagram.com/tapmad.entertainment

Official Hashtags:

#tapmad #CorneredTigers #tapmadoriginals

Green Entertainment Releases Trailer for Highly-Anticipated Series ‘Shanaas’.

Pakistan (Muhammad Yasir)

Green Entertainment has released the captivating trailer for its upcoming drama serial, ‘Shanaas.’ Written by the talented Adarsh Ayaz and directed by visionary Yasra Rizvi, the show will start airing on Tuesday, July 11th at 9 p.m. The series is an emotionally charged thriller promising to take audiences on a gripping journey as it explores the depths of family bonds and uncovers long-held secrets.

Produced by Q&K Productions in association with Multiverse Entertainment, ‘Shanaas’ features a talented ensemble cast, led by the versatile Hajra Yamin in the role of Aneesa. Accompanying her are esteemed actors Sania Saeed, Shamim Hilaly, Arez Ahmed, Shahzad Nawaz, Adnan Shah Tipu, Adnan Jeelani and Kashif Hussain, who deliver captivating performances and add depth to their respective characters.

Watch the trailer here: https://www.youtube.com/watch?v=I-EQ07W84ec

The production quality of ‘Shanaas’ is exceptional, reflecting the channel’s commitment to delivering visually stunning and captivating stories. Combined with a compelling script and masterful direction by Yasra Rizvi, the drama serial is set to leave audiences admiring the beauty of this show.

The play ‘Shanaas,’ is rooted in the emotional journey of Aneesa on her quest to discover her true identity and find where she truly belongs. The story unravels old secrets and tests the unbreakable bonds of family. Depicting the character’s journey of self-discovery, resilience and growth. With ‘Shanaas’, viewers will get an understanding of healing, promising an epic narrative of redemption.

Yasra Rizvi, the director known for her unique storytelling approach, adds, “No doubt family drama is a staple narritive in our part of the world but I do believe its underexplored, the relationships of married couples in their 50s for instance, can’t they be messy?”

Speaking on the release of this trailer, the COO of Green Entertainment, Imran Raza, said, “Shanaas is our first and only project directed by a woman. Yasra’s direction provides the series with a charm only a woman can add and I believe this is very important for this show that highlights a female lead’s journey”

He adds, “we hope that this show resonates with the audience on a deep level. Through Green, we want to introduce new narratives and bring content that engages with the complexities of life. I am hopeful that our audience will be captivated by our stories and continue to shower us with their support and encouragement.”

Green Entertainment’s vision is to be Pakistan’s leading, original and aspirational entertainment channel by reforming society through revolutionary and believable content for TV. The channel will be starting its official transmission on Monday, July 10, 2023.

Showcase Announces All-New Drama Series “DAURR” Based On Safinah D. Elahi `s Novel “Eye On The Prize”.

Pakistan (Muhammad Yasir)

Renowned director & producer Wajahat Rauf announced his highly anticipated drama series “Daurr” featuring a stellar cast comprising of Ushna Shah, Amna Ilyas, and Zhalay Sarhadi alongside an ultra-talented supporting at a press conference held recently.

Since its announcement earlier this year Wajahat Rauf’s “Daurr” which is based on the novel “Eye On The Prize” by Safinah D. Elahi and adapted to TV screen by Mohsin Ali, the drama audiences are eagerly awaiting the upcoming drama series as it not only looks immensely promising but is expected to pull high ratings on its release.

Owing to its brilliantly insightful story and the leading ladies Ushna Shah, Amna Ilyas, and Zhalay Sarhadi alongside a strong supporting cast comprising of Omer Shahzad, Shahvaar Ali Khan, Ahmad Hassan, Noreen Gulwani and backed by a powerful soundtrack performed by Aashir Wajahat, “Daurr” is likely to go big and resonate with drama audiences nationwide.

The plot of “Daurr” revolves around three families whose children attend a private school in Karachi. Shezray, the CEO of a textile company, has two daughters and parade of maids and drivers. Minhail, a mother of two, is haunted by her past, and dreams of taking up her career again. Hina wants to climb the social ladder and there is nothing that matters to her more. The three women have different aspirations but one thing is common between them: they want their child to win the prestigious Asian games their school is competing in. The drama depicts the theme that all that glitters is not gold and children need love and affection rather than accolades and medals to be happy. Director Wajahat Rauf sheds light on the madness of the rat race that everyone is caught up in, in his unique way with this drama, using the perfect choice of actors who have brilliantly brought their characters to life.

Speaking to the press during drama series “Daurr” press conference, novel “Eye On The Prize” writer  Safinah D. Elahi, commented, “I am happy that mainstream media is acquiring scripts based on novels. When I wrote the book, I wanted to reach a larger audience; this has been ethereal experience, and my first time working on a television series. Worked with the dream team to make this happen!”

The much-celebrated director & producer Wajahat Rauf quoted to press on the occasion, “It was a pleasure doing Daurr – Eye On The Prize mostly due to two reasons: the fact that I got to do show that was based on an extremely well written book by Safinah D. Elahi and second, I got to work with my friends who also happen to be great actors.”

“Daurr” drama is releasing under the banner of Showcase, a joint venture of the stellar husband wife duo Wajahat Rauf and Shazia Wajahat. Showcase has Karachi Se Lahore (2015) – the first Pakistani film that premiered in Hollywood, and its sequel Lahore Se Aagey (2016) – the highest grossing film of the year, along with Chhalawa (2019) to its name.

Green Entertainment Announces Launch Date

Lahore (Muhammad Yasir)

Green Entertainment has announced the official launch of its television transmission on Monday, July 10, 2023. With a dynamic lineup of captivating shows with diverse genres and characters, the channel aims to revolutionize the television landscape by offering viewers an exciting and socially conscious viewing experience. Green Entertainment aims to provide high-quality programming while maintaining a strong commitment to production value.

The launch day will kick off with an exciting lineup that promises to captivate audiences. Monday evenings will feature the romantic drama ‘Honey Moon’ at 7 pm, followed by ‘Tumhare Husn Ke Naam’ at 8 pm, and end with the intriguing social commentary ‘Jeevan Nagar’ at 9 pm.

Tuesday nights will continue the excitement with the romantic dramas ‘Honey Moon’ at 7 pm and ‘Kabuli Pulao’ at 8 pm. While series ‘Shanaas’ at 9 pm will provide audiences with an interesting dynamic on relationships and identity.

The channel has carefully worked Wednesdays to bring a mix of drama, starting with the high school drama ‘College Gate’ at 7 pm, followed by the intense ‘Jindo’ at 8 pm, and finally ‘Daurr’ at 9 pm.

Thursdays will keep viewers entertained with ‘College Gate’ at 7 pm and the thought-provoking series ‘Nauroz’ at 8 pm followed by ‘101 Talaqain’ at 9 pm.

Welcoming the weekend, Friday evenings will offer a blend of family entertainment, beginning with the heartwarming drama ‘Apne Hi Toh Hain’ at 7 pm, followed by the interesting ‘Idiot’ at 8 pm, and the romantic series ‘Wonderland’ at 9 pm.

Weekends will be special, as Saturdays will allow viewers to indulge in the family drama ‘Apne Hi Toh Hain’ at 7 pm, followed by the horror anthology ‘Siyaah Series’ from 8 pm to 10 pm.

To conclude the week, Sundays will start with the series ‘Apne Hi Toh Hain’ at 7 pm, followed by the intense sports drama ‘22 Qadam’ from 8 pm to 10 pm.

“We are thrilled to launch Green Entertainment and offer viewers a fresh approach to television programming,” said Imran Raza, COO at Green Entertainment. “By combining entertainment with shows that promote social consciousness and responsibility, we believe we can make a significant impact on society. We invite audiences to watch our shows and support the hard work our team has put forward in bringing this release for everyone.”

Green Entertainment is committed to promoting innovation in the entertainment industry. The channel is dedicated to showcasing content that entertains, educates, and inspires viewers to make positive changes for themselves and the country. From gripping dramas to light-hearted comedies, Green Entertainment offers a diverse range of programs that cater to all tastes and interests.

SEPMA International USA Launches Soulful RABB Track

SEPMA International USA Launches Soulful RABB Track, Spreading a Message of Peace on Eid SEPMA Music takes its Cause and Movement to Next Level Internationally.

New York (Nut Desk) SEPMA International USA, the renowned cultural platform dedicated to promoting music and recognizing talented musicians, is thrilled to announce the soft launch of its latest musical masterpiece, “RABB.” Sung by the incredibly talented Indian singer Nirmala Meghani, and our home-grown amazing Shafqat Amanat Ali, with the legendary Kamran Akhtar doing the master mix to support the journey of Rabb, this soul-stirring composition is set to captivate listeners around the world. With a vision to elevate music to the next level and foster a sense of unity, Zillay Huma, the creative brain behind “RABB” is planning to launch #RoadToJashneSEPMA later this year in which musicians will be invited to participate in an international competition and have the opportunity to be one of seven outstanding winners. In her statement, Zillay Huma expressed the desire to bridge cultural disparities, and emphasized that, regardless of differences, people round the world share the same emotions. She said, “Let’s cherish the world’s music and let’s recognize the musicians of Pakistan through SEPMA, the only cultural platform which has been working sincerely for the past seven years to promote music. RABB, a musical masterpiece that promises to touch the souls of listeners and evoke a profound sense of tranquility and togetherness is harbinger of the celebration to look forward to.”

7 years of Cultural Celebration.

• This time seven award winners will be recognized Internationally and celebrated in Pakistan. • SEPMA invites the music fraternity to rise and join the biggest celebration of the year.

• Date and venue to be announced soon.

• Let’s make music a lucrative business and enjoin upon all veteran musicians to fulfil their responsibilities by joining this Music League meant to support upcoming musicians.

• Last date for submission of forms of Music for SEPMA Awards is 17th July ’23.

• To participate in the competition click the link below and fill the form: https://docs.google.com/forms/d/e/1FAIpQLScTqKpY1adOJJ8zu2PIDY2-E67AnonwpVol2pwjbcpgBjHsIQ/viewform?usp=sf_link

SEPMA Foundation Donate generously to support the cause of SEPMA! Music is bread and butter for many artistes. All charity given to the Foundation will help support deserving talents to fulfill their dreams and get the opportunity to excel. Charity is accepted only in USA. (Audited accounts will be provided.) SEPMA encourages all musicians to submit their music and participate in the celebration. Stay tuned for more updates and announcements on the #RoadToPeace and #RoadToJashneSepma. Let the enchanting melodies of “RABB” resonate in your heart and unite us all in the pursuit of harmony. 

Aar Paar Wins a Record Eight Awards at Film Festivals Round the Globe!

 Ground-breaking Film Celebrating Women’s Empowerment

and Friendship Across Borders Captivates the International Film Festival Circuit.

Lahore (Nut Desk) The cast and crew of the Pakistani film Aar Paar — which has already bagged a record entry into eight international film festivals and won five to date, while it is awaiting the announcement of the categories it has won in, in the remaining three — held its press conference here earlier today to celebrate its laurels with the media and to give them an opportunity to meet the people behind its resounding success.

Produced by Kalakar Entertainments and written by Mashood Qadri whose earlier venture Saawan received over ten awards and was nominated for the Oscars by Pakistan’s Oscar Committee, Aar Paar has been directed by the talented Saleem Daad and is a testament to the hard work and dedication of the entire cast and crew. The cast comprises a galaxy of veterans and upcoming sensations including the evergreen Moammar Rana, Shamyl Khan, Erum Akhtar, Okasha Gul, Mashood Qadri, Furqan Ahmed, Zuhab Khan, Ahmed Hassan, Areej Chaudhary and others. Ryena Moammar Rana, daughter of Moammar Rana also makes her debut in this movie.

The programme began with the host, Sumaira welcoming the guests and inviting the lead cast, producer and director on the stage. A presentation was shown of all the international awards that the film has won, after which clips from the movie and the trailer was shared with the audience.

Speaking on the occasion, Qadri said “This critically acclaimed film is a fine fusion of action, suspense, and drama while subtly tackling issues of women empowerment, delicate relationships, especially between a husband and wife, and friendships that stand the test of time. I am thrilled that Aar Paar has received so many awards and such rave reviews at prestigious international film festivals and feel proud that I am doing my little bit to put Pakistan on the map of quality entertainment providers.”

 

 

 

SHAE GILL AND EVDEKI SAAT TEAM UP TO RELEASE NEW SONG ‘ONE LOVE’ WITH COKE STUDIO™

Shae Gill and Evdeki Saat, two of more than 19 global breakthrough artists brought together to create music collisions for season two of Coca-Cola’s COKE STUDIO™ program.

Pakistan (Muhammad Yasir) Today rising stars Shae Gill and Evdeki Saat have released a new song – “One Love”, their first collaboration project with COKE STUDIO™, Coca-Cola’s global music platform, which brings the most exciting emerging and breakthrough artists from all corners of the world together to create ‘Real Magic’

Coca-Cola’s ‘Real Magic’ brand philosophy celebrates the magic of human connection and the belief that our differences make the world a richer and more interesting place. It is a celebration of the real-life moments and the magic, that happens when people come together. ONE LOVE can be viewed at: https://youtu.be/Ul37EtOMh8U

One of the rising names of alternative pop, Turkey’s Evdeki Saat first reached new heights with 2020’s “Uzunlar V1”, which has over 120 million Spotify streams to date.

Fresh from singing cover songs on her Instagram in a friend’s bedroom, 24-year-old Pakistani singer Shae Gill’s made her debut in Coke Studio Pakistan in 2022, as part of the hugely successful global hit “Pasoori”. “Pasoori” is the most streamed Pakistani song of all time on Spotify, as well as reaching #1 on the global viral chart. To date, it has been viewed close to 600 million times on Youtube.  

Commenting on the collision song, Evdeki Saat said, I think it’s always exciting to be involved in Coke Studio as a musician. The project itself is so exciting. A global collaboration was something that I wanted to experience in my music career. I always love to connect with other musical cultures. Shae is a great representative of her culture, also a great musician and personality. I enjoyed the challenging process of our decision on making of the song.”

The inspiration for the track was based around the themes of romance, new love and the open expression of love. It was a pleasure collaborating with him because he’s such a gifted and kind person. On top of that I felt like we made a lot of sense musically and that just made this collaboration all the more exciting.” Shae Gill added.

The release of “One Love” follows “Be Who You Are (Real Magic)”, this year’s COKE STUDIO™ anthem by Grammy-award-winning American musician, Jon Batiste featuring NewJeans, J.I.D, Camilo and Cat Burns. This is one of 9 brand new multi-artist collision songs and exclusive COKE STUDIO™ sessions from each artist, which will be released to global music fans on all music platforms in June and July. Also released today is a new version of Imagine Dragons’ “Symphony”, created in partnership with the Inner-City Youth Orchestra of Los Angeles (ICYOLA), as well as “Zero (J.I.D Remix)” a new collision between k-pop stars NewJeans and Atlanta rapper J.I.D.

“Collisions’ are central to COKE STUDIO™ and are all about bringing incredible musical talent together across genres and cultures, to create fresh new sounds.” says Joshua Burke, Global Head of Music & Culture Marketing, Coca-Cola™.

16+ of the biggest breakthrough music artists of the moment have been brought together from the US, UK, Canada, South Africa, Colombia, Egypt, India, Pakistan, Bangladesh, Turkey, China, Korea and the Philippines for COKE STUDIO™ 2023: 

  • Camilo (Colombia)
  • NewJeans (Korea) 
  • I.D (US)
  • Cat Burns (UK)
  • Imagine Dragons (US)
  • Sam Smith (UK)
  • Diljit Dosanjh (India) 
  • Evdeki Saat (Turkey) 
  • Inner City Youth Orchestra of Los Angeles (US)   
  • Nasty C (South Africa)
  • Jessie Reyez (Canada)
  • Shae Gill (Pakistan)
  • Shreya Ghoshal (India)  
  • XIN LIU (China)
  • Zack Tabudlo (Philippines)
  • Afroto (Egypt)
  • More to be announced!

The COKE STUDIO™ platform is a space for true borderless creation and collaboration amongst emerging and established music artists globally. Curated in collaboration with Universal Music Group, the world leader in music-based entertainment. It offers the rare opportunity for artists from all over the world to collaborate creatively and experiment with sounds from different cultures, fuse genres to create new music and reach global audiences – whether bringing Punjabi music to the US or South African beats to India. 

Additional content from the COKE STUDIO™ global platform is available for fans to access on https://www.coca-cola.com/cokestudio

 

The Muse and the Mood are Mellow on Spotify Pakistan

On this World Music Day, Spotify reveals some easy listening trends observed via user generated playlists.

Pakistan (Muhammad Yasir) While the world celebrates the day that is set aside for honoring music, Spotify reveals that love, romance, and heart are some of the themes that listeners are enjoying the most on Spotify. Pulling away gently at the chords of the soul and setting a soft aura is what the younger generation continues to gravitate towards.

Spotify classifies these categories of tracks as mellow music and the recently released insights from the streaming service show some interesting consumption trends of “love songs”, “romantic music”, “lo-fi”, and “chill vibe” music.

The data reveals that Kaifi Khalil’s Kahani Suno 2.0, the national mellow anthem, stands as the most streamed track in this category. And although Atif Aslam reigns supreme as the most streamed artist on Mellow playlists, other notable additions to the top five artists include Rahat Fateh Ali Khan, Talha Anjum, Asim Azhar and Rovalio completing the list.

Wondering what the other leading tracks are? In second and third place are “Iraaday” and  “Bikhra” by Abdul Hannan and Rovalio, followed by “Jo Tu Na Mila” by Asim Azhar, and finally “Siyah” by Abdul Hannan and Baig. Among the most popular playlists of mellow tracks, “Chill Hits” has the highest number of streams and is listeners’ favorite, while Desi Lo-fi, Strictly Chill and Desi Focus are the playlists that also feature the top mellow tracks.

Ever since Spotify landed in Pakistan, it has continued to reveal some interesting data caches, insights, and predictions to stir up the music craze in the country. This latest information is no different giving listeners an insider track into learning about not just the local landscape but also the global ecosystem powered by melodious voices.

That being said, let’s continue with some more intriguing information that the streaming service just dropped. Gen-Z is the highest contributor of mellow music streaming with 46.8% streams coming from this age group. Those between 25 and 29 are the second biggest audience with a 16.4% share followed by 14.4% who are under 17.

And that’s not all! Thanks to Spotify, we also know which times are the most preferable for listeners to enjoy mellow music. Well, turns out the highest volume of streaming happens between 9:00 AM to 1:00 PM. However, the largest difference in plays of mellow music in comparison to other tracks happens at 9:00 PM during the night. As the clock strikes 6:00 PM, streaming begins to grow, staying strong up until 11:00 PM at night.