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TikTok partners with Coke Studio

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TikTok partners with Coke Studio as Official Entertainment Partner for Season 15

Pakistan (Muhammad Yasir) TikTok, the leading destination for short videos, has announced its first partnership with Coke Studio as the Official Entertainment Partner for Season 15. This collaboration marks a significant milestone as both brands continue to revolutionize the entertainment landscape and bring diverse, engaging content to audiences worldwide.

Coke Studio Pakistan has been at the forefront of music innovation, bringing together emerging and breakthrough artists to create unforgettable musical experiences. With billions of views across the globe, Coke Studio has established itself as a cultural phenomenon, transcending borders and genres.

Through this partnership, TikTok becomes the official Entertainment Partner for Coke Studio Season 15, harnessing the power of both brands to redefine the way audiences engage with music, lifestyle, and entertainment content. TikTok will provide exclusive behind-the-scenes footage, artist interviews, and unique content experiences, amplifying the magic of Coke Studio to a global audience.

Speaking about the partnership, Saif Mujahid, Head of Content Operations & Marketing – Pakistan, stated, “We are thrilled to partner with Coke Studio, a pioneering platform that shares our commitment to creativity and cultural exchange. Together, we aim to set new trends in entertainment, leveraging the power of music and storytelling to inspire and connect communities worldwide.”

“Coke Studio has always been a platform to celebrate musical diversity and to break boundaries,” said Zeeshan Haider Sikander, Senior Coke Studio Manager for Eurasia & Middle East. “This partnership with TikTok allows us to build on that legacy, taking our journey even further. We are proud that Coke Studio has become a vessel for representing and celebrating Pakistani culture, stories, and talent. Through this collaboration, we’re excited to amplify this representation and bring the magic of Pakistan and Coke Studio to wider audiences across the globe.”

Stay tuned as TikTok and Coke Studio come together to create unforgettable moments and inspire a new era of entertainment for audiences worldwide.

Glowing tributes paid to theatre icon Madeeha Gauhar

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Lahore (Qasim Ali)
Glowing tributes were paid to Ajoka founder and theatre icon Madeeha Gauhar’s on her 6th death anniversary, at a dignified ceremony held at Ajoka office on Thursday evening.
Attended by Madeeha’s family including sister Faryal Gauhar, son Nirvaan Nadeem and husband Shahid Nadeem, Ajoka members and theatre personalities, the programme included revival of Ajoka’s first play”Jaloos”, on the same location where it was first performed in May 1984. 
The powerful play, originally directed by Madeeha, will also be performed at Ajoka’s theatre festival on 4 May at Alhamra grounds.
The cast included Madeeha Rasheed, Dara Hashmi, Anish, Saad, Anwaar, Farwa, Mahnoor, Bilal and Ibn-i-Haneef.
Musical tributes were paid by Usman Raaj, Madeeha Rashhed, Mehwish Rasheed, and Naseem Abbas.
Choreographer Luke Kelvin presented a dance performance inspired from the popular heart-wrenching song “Mainoo Vida Karo” from film Chamkeela.
Those who spoke on the occasion included Shahid Nadeem, Faryal Gauhar, Nirvaan Nadeem and Professor Fawzia Afzal Khan.

Ahsan Zafar Syed assumes the office President & CEO of Engro Corporation

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Karachi (Muhammad Yasir)

Ahsan Zafar Syed has assumed the office of President & CEO Engro Corporation, after the completion of Ghias Khan’s seven-year tenure at the Group. He began his journey with Engro in 1991 as a young engineer, accumulating three decades of experience in operations, project management, and strategic leadership across the petrochemical, energy, and food & agriculture sectors.

Before his appointment as President and CEO of Engro Corporation, Ahsan led Engro’s flagship fertilizer business. Under his leadership, Engro Fertilizers became the most valuable fertilizer company on the Pakistan Stock Exchange. The increase in valuation is attributable to portfolio optimization where the company divested low return noncore businesses, improved market positioning of Engro urea, scaled up specialty fertilizers, enhanced digital presence to better serve the farmers, and completed one of the largest turnaround activities at the Plant site focused on driving efficiencies and debottlenecking urea capacity. In his earlier role in the Company, Ahsan led the construction of the $1.1 billion Enven Plant, a milestone achievement for Engro and one of the largest projects completed in Pakistan.

During his tenure as CEO of the Energy vertical, Ahsan played a pivotal role in realizing Pakistan’s Thar dream by unearthing indigenous coal and operationalizing a 660MW power plant at mine mouth. This project has been instrumental for Pakistan’s energy security, achieving import substitution of $1.5 billion till date and providing electricity to 9 million people annually.

On assuming office Ahsan Zafar Syed said, “I am deeply humbled to assume the role of President & CEO of Engro Corporation. I extend my heartfelt gratitude to the Board for their confidence in me and appreciate the contributions of my predecessor Ghias Khan. I am excited to lead the organization that is committed to addressing pressing issues of our time, recognizing their dynamic and ever-evolving nature. In this journey, we will adhere to our core values, contribute positively to the communities we operate in, and cultivate trust-based relationships with our employees, shareholders, and wider society.”

In recognition of his engineering contributions to Pakistan, Ahsan was awarded the prestigious “National Engineering Excellence Award” by the Institution of Engineers Pakistan in 2024. He was also appointed as Honorary Convenor of the Light Engineering Sector, a committee formed by Engineering Development Board – government body under Ministry of Industries & Production entrusted to strengthen engineering base in Pakistan.

Ahsan has championed multiple diversity and inclusion (DE&I) initiatives across Engro to increase women representation in mid-management roles to nurture them as future leaders. His dedicated efforts in this area have not only earned Engro several prestigious local and global awards but have also set a benchmark for inclusive practices within the industry. Further, Ahsan firmly believes that Pakistan’s true potential lies in investing in the upskilling and empowerment of its youth, preparing them to excel in the future landscape. This conviction drives his ongoing commitment to bridge the gap between education and industry needs.

Asia’s Largest Cattle Mandi 2024 Set to Elevate the Experience of Eid-ul-Adha for Karachiites

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Pakistan (Muhammad Yasir)

As Pakistan prepares to celebrate Eid-ul-Adha, one of the largest festivals in the Islamic calendar, preparations have begun for the grand opening of Asia’s Largest Cattle Mandi 2024 on May 10th Northern Bypass in Taiser Town. This year’s Mandi promises to offer additional facilities to the buyers and sellers, while simultaneously featuring sacrificial livestock from across Pakistan. Belonging to various breeds from various farms across the country, the Mandi this year will offer millions of sacrificial animals for the performance of Sunnat-e-Ibrahimi.

Spread over an expansive 1000 acres and divided into multiple blocks, the Cattle Mandi 2024 will set a new standard in modernization and convenience. Buyers and sellers alike will benefit from well-planned infrastructure, ample vehicle parking space, enhanced in-mandi security featuring comprehensive camera surveillance, accessible banking services, medical inspections for the animals, and various other additional facilities. Additionally, there will be abundant provisions for food and clean water to ensure the well-being of the livestock coming over for Qurbani from across the nation.

Ensuring the safety of the buyers visiting Cattle Mandi, robust security measures will be implemented with establishing additional Rangers and Police pickets right from the outset.

The traditional and nostalgic for many enthusiasts, Cattle Mandi had been established at Sohrab Goth since many years. However, due to rapid expansion of residential societies, and the need to ensure citizen safety amidst increasing traffic on the superhighway, the decision to shift the market from its previous place to Taiser Town Northern Bypass was implemented previous year for the larger benefit of public. As per the news reports, the Cattle Mandi generated business activity worth PKR 08 Billion during the previous year’s Eid ul Adha season, despite its new location.

The Cattle Mandi 2024, referred to as Maweshi Mandi, is all set to attract thousands of buyers and sellers this year due to increased facilities and amenities by the authorities. This further solidifies its traditional crucial role in fostering economic growth, and supporting thousands of households including the seasonal and mainstream livestock owners, transporters, growers, and thousands of suppliers and vendors providing their services to organize this annual fair.

As preparations reach their final stages, excitement is palpable among citizens eagerly awaiting the opportunity to partake in this cherished tradition. The Cattle Mandi 2024 promises to be a beacon of joy, unity, and celebration, embodying the spirit of Eid-ul-Adha and the rich cultural heritage of Pakistan.

Preston University Plans to Launch Four Faculties & Eoiight Departments

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Pakistan (Muhammad Yasir)

The academic council of Preston University (PU) Karachi formally
decided to launch four faculties and eight departments to provide
higher education to students  in different disciplines.

After the reform of November 2023, the new management convened the
first academic council meeting under the chair of the Chancellor of
the University, Naveed Yusuf.  The Pro-Chancellor, Mohammad Miraj
Sahib, Chief Executive Director Syed Riaz Ahmed Sahib, industrial
experts along with the internal and external faculty members
participated in the academic council.

The participants approved the introduction of four faculties at its
campus, including (1) Faculty of Biological Sciences (2) Faculty of
Social Sciences and Humanities (3) Faculty of Management Sciences and
(4) Faculty of Engineering and Technology based on eight departments.
Four-year BS and two-year ADP programs and MS/M. Phil programs were
also approved. Slogan, Mission and Vision statements were approved
after some modifications.

The minutes of the academic council were forwarded to BoG. At the end
of the meeting, Chief Executive Director Syed Riaz Ahmed appreciated
the tireless efforts of the team by saying, ‘I believe that your team
will make Preston University an ideal educational  institution’.

Pro-Chancellor of Preston University, Muhammad Miraj Sahib, thanked
the members of the academic council. He said that it is a matter of
pride that we have the profession of prophets. He further said today’s
time and gathering reflects the Quaid-e-Azam’s vision for the
development of Pakistan. In the end, he prayed for Allah Almighty’s
assistance and guidance to deal with the matters honestly.

inDrive Rozgar Initiative

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inDrive Rozgar Initiative: Empowering Communities with Sustainable Livelihoods Under this Program, inDrive and Hands Pakistan aims to establish 100 SMEs in Major Cities.

Pakistan (Muhammad Yasir)  inDrive, a leading ride-hailing company, is proud to announce the launch of the inDrive Rozgar initiative. This groundbreaking project aims to establish 100 SMEs (Small and Medium Enterprises) in Karachi, Lahore, and Islamabad, with an investment of 7.5 million PKR from inDrive. The partnership between inDrive and HANDS Pakistan signifies a significant step towards empowering communities and fostering economic independence. Sidra Kiran, PR and Communications Lead at inDrive Pakistan emphasized the significance of the partnership, stating, “We are thrilled to partner with HANDS Pakistan to launch the inDrive Rozgar initiative. This collaboration reflects our commitment to driving positive change and empowering communities in Pakistan. Through sustainable entrepreneurship, we aim to create opportunities for individuals to thrive and contribute to the country’s development by providing sustainable livelihood opportunities to marginalized individuals in urban areas.” Maaz Tanveer, Head of Communication and Resource Development at HANDS Pakistan, expressed his gratitude for the partnership, stating, “Our partnership with inDrive is a key intervention in furthering our vision of Khudmukhtaari (self-reliance). Through the establishment of 100 SMEs provided to marginalized individuals in Karachi, Lahore, and Islamabad, we are making over a hundred families self-sustainable.” The inDrive Rozgar initiative comes at a critical time, addressing the socio-economic challenges faced by communities, particularly in the wake of recent inflationary pressures. This partnership aims to provide long-term support to individuals and families, ensuring Long-term economic stability beyond the immediate aftermath of Ramadan. “We are thankful to inDrive for their support and look forward to building our partnership further in the future,” added Maaz Tanveer. The inDrive Rozgar initiative underscores inDrive’s commitment to social responsibility and driving positive change in communities. Through strategic partnerships and impactful initiatives, inDrive continues to make significant contributions to Pakistan’s socio-economic development.

Spotify launches ‘Your K-Pop Persona’ to celebrate the K-Pop fandom

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K-Pop has undeniably become a cultural phenomenon worldwide, captivating audiences with its diverse sounds, mesmerizing performances, and magnetic personalities. In Pakistan and across Southeast Asia, the love for K-Pop has surged dramatically in recent years. Since 2014, K-hip-hop streams on Spotify have skyrocketed by 95 times globally, and since 2018, K-Pop streams have soared by over 420% in Southeast Asia, reflecting the genre’s growing influence and popularity in the region and beyond.

Spotify is adding its personalized touch to the K-Pop craze by launching “Your K-Pop Persona“. This innovative interactive experience is designed to celebrate the vibrant and passionate K-Pop community not just in Pakistan but all over the world, allowing fans to discover and embrace their ideal fan role within the genre.

“Your K-Pop Persona” invites fans to explore their connection to K-Pop uniquely and engagingly. By answering five questions about their stan habits, participants will receive their “Main Role” in the K-Pop fandom, such as Main Visual, Main Vocal, Main Rapper, Main Dancer, or Trainee. Whether a seasoned stan or a newcomer to the K-Pop scene, all fans are encouraged to join in the fun and discover their persona.

There is more to it than just unlocking their Main Role as Spotify users can also reveal an additional Fan Role based on their K-Pop listening habits. This personalized experience celebrates each individual’s unique fandom journey, offering a digital photo-card that can be customized and shared on social media platforms.

To make the experience even more exciting, Spotify has collaborated with some of the hottest names in K-Pop to release “Your K-Pop Persona.” Fans can compare their results and hear from K-Pop icons like Cha Eun-Woo, TOMORROW X TOGETHER, SEVENTEEN, BOYNEXTDOOR, and THE BOYZ on the K-Pop ON! Spotify YouTube channel.

“We are thrilled to bring ‘Your K-Pop Persona’ to Pakistani fans and celebrate their love for K-Pop in a creative and interactive way,” said Mark Abou Jaoude, Head of Music MENA & South Asia (excl. India) at Spotify. “This experience not only highlights the diversity and talent within the genre but also underscores the power of music to unite fans from all walks of life.”

“Your K-Pop Persona” will be available until May 10th, 2024, offering fans time to participate and share their results with friends and fellow K-Pop enthusiasts. For more information and to unlock your K-Pop Persona, visit https://spotify.com/yourkpoppersona on your mobile device.

The Night Alan “S2S” Martinez Won the Cruiserweight Crown

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This story is about that night when Martinez defeated Chris Farrow in a highly anticipated bout and won the CCW Cruiserweight Championship title as the new champion. Commentators reported that both participants demonstrated a blend of physical mobility and technical brilliance during the battle at a Coastal Championship Wrestling event. The crowd was moved by Martinez’s steely glare and determined demeanor as he entered the stadium, well-known for his “Strike to Submit” philosophy. Chris Farrow, who had been defending the title of CCW Cruiserweight Champion for almost a year, faced up against him.

When the bell rang in the stadium, it was obvious that Martinez’s time to shine had arrived. He impressed the spectators with his combination of technical ability and agility, using an aerial assault to counter Farrow’s powerful moves. Pushing each other to the very limit, the two athletes demonstrated their unmatched wrestling prowess by trading grips and forceful techniques as reported by sports critics.

The pivotal moment occurred when Martinez used all of his might to execute a perfect set of strikes that ended in a submission hold as told in a statement by sports broadcasters. Despite his heroic efforts, Farrow was forced to surrender, ending his rule and ushering in a new one. Not only did Alan “S2S” Martinez emerge victorious from the mat, but he also assumed the title of CCW Cruiserweight Champion. His championship legacy is now defined by his unwavering pursuit of perfection and tenacity, which characterized his ascent to the top.

The supporters’ adoration for Martinez was evident as he stood in the middle of the ring with the title in hand. They had watched a contest that would be remembered for years to come—a legendary match in which passion, talent, and heart came together to establish a new champion in the professional wrestling industry.

CBD PUNJAB SECURES GREEN LIGHT FOR CHINESE INVESTMENT IN NSIT

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DELEGATION VISIT CULMINATES IN PROMISING INVESTMENT PROSPECTS FOR NAWAZ SHARIF IT CITY, FOREIGN INTEREST PEAKS.

Lahore (Muhammad Yasir) A high-profile delegation from the Pak-China Business Council, led by Christine Liu Lie, General Manager of Shenzen Caiyu Industrial Investment Development, recently visited Nawaz Sharif IT City (NSIT) to explore potential investment opportunities. The delegation, comprising esteemed members including Chen Jian Lu, Chen Dabao, and Shafiq ur Rehman, Secretary General of the China Pakistan Business Council. During their visit, the delegation was briefed comprehensively about NSIT and the plethora of investment opportunities it offers. The presentation highlighted the strategic advantages of NSIT and its potential to serve as a hub for technological innovation and economic growth in Punjab. Expressing keen interest in the opportunities presented, the delegation expressed enthusiasm towards potential investments in NSIT. They acknowledged the significance of NSIT in fostering bilateral economic ties and appreciated the efforts being made to facilitate foreign investment in the region. Following their visit to NSIT, the delegation attended a high-profile meeting chaired by CEO CBD Punjab, Mr. Imran Amin. The meeting was also attended by key officials including Executive Director Technical, Mr. Riaz Hussain, Director Marketing, Mr. Waseem Siddiq, Director Project Management, Mr. Asif Iqbal, and Deputy Director Urban Planning, Mr. Nasir Maqbool. During the meeting, discussions centered around the investment potential of NSIT and ways to facilitate Chinese investment in the project. The Chinese delegation expressed their confidence in the project and gave a green signal for investment by Chinese investors. Commenting on the occasion, CEO CBD Punjab, Mr. Imran Amin, stated, “We are delighted to welcome the delegation from the Pak-China Business Council to NSIT. Their interest and commitment to exploring investment opportunities in NSIT are testament to the project’s potential to drive economic growth and technological innovation in Punjab.” Furthermore, CEO CBD Punjab, Imran Amin, extended an authority letter to the Chinese delegation, granting them the necessary authorization to proceed with investments in NSIT. Christine Liu Lie, General Manager of Shenzen Caiyu Industrial Investment Development, expressed confidence in the safety and viability of investments in NSIT, stating, “Investment in NSIT presents a unique opportunity for Chinese investors. We believe it will be a game-changer for the economic development of Punjab and look forward to contributing to its success.” The visit of the Pak-China Business Council delegation marks a significant milestone in the journey of NSIT towards becoming a leading destination for technology-driven investment and innovation.

AKU Professor wins Advocate of the Year Award in neurology

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Karachi (Muhammad Yasir)

Mohammad Wasay, Professor of Neurology at the Department of Medicine, Aga Khan University has been honoured with the Advocate of the Year Award by the American Academy of Neurology for Global Patient and Neurology Advocacy in Colorado.

Prof Wasay is a consultant neurologist with expertise in general neurology and stroke. He has also served as the President of the Pakistan Society of Neurology and was recently elected as a trustee of the World Federation of Neurology and as a fellow of the World Academy of Science. With interests spanning across neural sciences and neural imaging, he has spearheaded multiple task forces and advisory committees in the public and private sector. 

“I am grateful for the extensive opportunities and support provided by AKU for furthering my research and advocacy work alongside my colleagues and students,” said Prof Wasay while commenting on the accomplishment.

His latest accolade recognizes his role as a leader and an advocate in patient wellbeing in the field of neural sciences, following in the footsteps of the late Kenneth M. Viste, Jr., MD, after whom the award is named.

“We are proud to have Prof Wasay as a revered member of our neurology faculty,” said Dr Adil Haider, Dean Medical College, AKU. “We are grateful for his incredible contributions and are privileged to support his impactful academic endeavours.”

Prior to this award, Prof Wasay received the American Academy of Neurology’s Teachers Recognition Award and Advocacy Leader of the Year Award, the Pakistan Society of Neurology’s Distinguished Teacher Award, as well as the Pakistan Academy of Medical Sciences’ Junior Award and Gold Medal.