TPL Insurance Limited and Regal Automobiles Forge Strategic Partnership for Innovative Solutions in Auto Sector

Lahore (Muhammad Yasir)

TPL Insurance, a leading provider of innovative insurance solutions, is proud to announce a strategic partnership with Regal Automobiles Industries Ltd. (RAIL), a renowned name in the automotive industry. The memorandum of understanding (MoU) signing ceremony solidifies the alliance between the two entities, paving the way for groundbreaking offerings in the automotive and insurance sectors. As part of this collaboration, customers can now enjoy the convenience of a buy now, pay later scheme for select models including Glory 580 Pro, Prince Pearl, Prince K01, and Humsafar. This deferred payment plan offers flexibility and financial ease, allowing individuals and corporates to acquire their desired vehicles with ZERO financial cost. In addition to the deferred payment plan, the partnership introduces innovative and flexible Motor Takaful products. Mr. Aminuddin, CEO of TPL Insurance, expressed his enthusiasm about the partnership, stating, “We are pleased to join forces with Regal Automobiles Industries Ltd. This alliance allows us to offer unparalleled benefits to our customers, reinforcing our commitment to innovation and customer-centric solutions.” Mr. Sohail Usman, Chairman of Regal Automobiles Industries Ltd., commented, “At RAIL, we are continuously striving to enhance the customer experience. This partnership with TPL Insurance marks a significant milestone in our journey, enabling us to provide our customers with convenient payment options and strong insurance coverage.” Mr. Adeel Usman, Managing Director of RAIL, added, “The introduction of deferred payment plans, and innovative Motor Takaful products reflects our dedication to meeting the diverse needs of our customers. We are excited about the possibilities that this partnership brings and look forward to delivering value together.” These offerings are designed to provide comprehensive coverage and peace of mind to vehicle owners, ensuring their protection on the road. This partnership stands out in the industry due to its unique proposition of offering both flexible deferred payment plans and innovative Motor Takaful products. The combination of these services addresses the evolving needs of customers, providing them with a comprehensive solution under one roof. About TPL Insurance TPL Insurance Limited is the first company in Pakistan to sell general insurance & takaful products directly to the consumer. Since its launch in 2005, the company has grown from strength to strength and is now the leading Insurtech player in Pakistan. TPL Insurance Limited obtained a window takaful license from SECP in 2014 and specializes in tech-driven innovative solutions and digitally integrated systems to provide hassle-free customer experiences and round-the-clock services to 300K+ customers. As an AA rated insurer, TPL Insurance Limited is committed to the development of commercial and personal line portfolios by exploring new channels, expanding existing relationships, and maintaining higher risk retention. About DFSK DFSK Pakistan is the leading provider of luxury performance vehicles, offering an unparalleled driving experience for discerning individuals. Our commitment to excellence is reflected in every vehicle we produce, combining cutting-edge technology, superior craftsmanship, and timeless design. Explore our range of meticulously crafted vehicles, each meticulously engineered to deliver exceptional performance, comfort, and style. From sleek sedans to powerful SUVs, we have a vehicle to suit every lifestyle and preference. At DFSK Pakistan, we are dedicated to exceeding your expectations, providing exceptional customer service, and ensuring your satisfaction with every interaction. Discover the luxury of driving with DFSK today.

FrieslandCampina Engro Pakistan Limited announces Q1, 2024 results

Pakistan (Muhammad Yasir)

FrieslandCampina Engro Pakistan Limited (FCEPL) announced its financial results for Q1, 2024, delivering a strong topline growth of 21% (PKR 27.5 billion compared to PKR 22.7 billion in the same period last year) despite the challenging operating environment and economic slowdown. This increase was fueled by volume growth and relevant consumer offerings.

The Company witnessed a gross profit growth of 1%, while gross margin declined by 320 bps due to currency devaluation and inflationary pressure on commodities and energy prices.

Profit after tax (as a percentage of sales) declined by 200 bps over LY (Rs. 0.67 billion vs. Rs. 0.99 billion in the same period last year) due to an increase in interest rates.

DAIRY-BASED PRODUCTS SEGMENT

The segment reported a revenue of Rs. 26.1 billion, reflecting a growth of 15% compared to the same period last year. The growth was led by our flagship brand Olper’s, through consistent brand building and trade activities.

Olper’s continued to expand the reach of its 1½ Pao Bachat Pack Campaign through TV and Digital channels. The Olper’s 1½ Pao Bachat Pack, an ideal size for a single breakfast occasion, provides the right milk quantity needed for a family’s daily breakfast needs.

Our value-added brands like Olper’s Cream, Olper’s Cheese, Dobala, and Tarka have continued to gain volume despite competition from established players.

FROZEN DESSERTS SEGMENT

The segment reported a revenue of Rs. 1.36 billion compared to Rs. 1.44 billion period last year. The recent challenging times and a delayed summer onset, coupled with an unexpected rainy season across the Country, impacted the expected growth. However, the Company anticipates a quick recovery in Q2 as the season fully commences.

FINANCIAL PERFORMANCE

The financial performance of the company for the three months ended March 31, 2024, is summarized below:

  Three months ended Variation
(Rs. in million) 2024 2023
Net Sales 27,464 22,651 21%
Operating Profit 1,971 1,982 -1%
% of sales 7.18% 8.75% -157 bps
Profit / (Loss) after tax 665 990
% of sales 2.42% 4.37% -195 bps
Earnings / (Loss) per share (Rs.) 0.87 1.29

 

FUTURE OUTLOOK

FCEPL maintains its dedication to delivering strong business results for its shareholders, despite external challenges like inflation, currency devaluation and elevated interest rates. The company’s agile business model enables the management to maintain growth through operational efficiency and adapting to changing consumer demands. In the future, FCEPL plans to continue investing in enhancing brand value and broadening its portfolio to improve profit margins.

Leveraging its global expertise and 150 years heritage, FCEPL remains committed to the highest standards of hygiene, food safety and sustainability and providing safe, affordable, and nourishing dairy products to millions of Pakistanis, every day.

The Company’s Annual General Meeting was held on April 26th, 2023 at the Royal Rodale in Karachi, where the shareholders and the Board of Directors discussed the Company’s performance in 2023.

 

 

Zindigi, MyTM & Cashin to digitize the pilgrimage experience for Pakistani citizens

Zindigi, MyTM & Cashin to digitize the pilgrimage experience for Pakistani citizens, pioneering a new era in Hajj convenience.

Lahore (Muhammad Yasir)  In a groundbreaking move, Zindigi, powered by JS Bank & MyTM in collaboration with Cashin (KSA), has launched an innovative payment system specifically for Pakistani pilgrims, in line with Saudi Arabia’s Vision 2030. This initiative, unveiled at the LEAP conference this year, introduces a cashless Hajj and Umrah experience, significantly enhancing convenience by reducing fees and taxes. This landmark initiative not only ensures convenience but also sets a precedent for future advancements in pilgrimage services. It represents a key advancement towards the Vision 2030 goal of achieving 70% non-cash transactions by 2030.

For Pakistani pilgrims, the traditional financial challenges of Hajj, including handling numerous transactions for visa fees, accommodation, and transportation, will now be streamlined. They will utilize the Zindigi Debit cards, ensuring all transactions are effortless and seamless, preparing for a pilot test during the Hajj 2024.

Basir Shamsie, President & CEO of JS Bank, reflected on the innovative partnership, saying, “This collaboration represents a significant stride towards facilitating the sacred rituals. It not only advances Pakistan’s commitment to financial inclusion but also aligns with Saudi Arabia’s Vision 2030. By introducing a cashless solution tailored for Hajj and Umrah, we are setting new standards in convenience and security, fostering an ecosystem where technology and tradition converge. This initiative is a bridge that underscores our shared vision for a future where economic and technological progress serves everyone.”

Noman Azhar, Chief Officer Zindigi stated, ‘Zindigi exist to make a meaningful impact in the lives of customers beyond borders. This initiative perfectly embodies our vision to offer simple yet impactful financial services. With around 4 million people from Pakistan embarking on the sacred journey of Hajj and Umrah to Saudi Arabia each year, this represents significance of Zindigi’s contribution in facilitating masses. We are excited to be part of such impactful initiatives that resonate with the core purpose of existence.’

Sheikh Jawad Mahmood, CEO of MYTM LLC in the Kingdom of Saudi Arabia, heralds the new collaboration with JS Bank and Cashin as a milestone in financial technology. The introduction of the Sullis Product, aimed at serving the ‘Guests of Allah’, is set to revolutionize the pilgrimage experience for Pakistani worshippers by offering a seamless banking service across borders. In alignment with Saudi Arabia’s Vision 2030 for a cashless economy and Pakistan’s strategy to increase financial inclusion, this initiative promises a digitized payment solution that ensures security, advantageous currency exchange rates, and tax-free transactions for Hajj and Umrah pilgrims. More than just a corporate alliance, this venture represents a strengthening of ties between Pakistan and Saudi Arabia.

Omar Al-Rammah, CEO Cashin Saudi Arabia commented, “This partnership represents a significant step forward in our mission to drive digital transformation and financial inclusion as Saudi Arabia continues its journey towards a digital future, we are committed to pioneering solutions that focuses to enhance pilgrims and tourist payment experience and satisfaction and contribute to the realization of Saudi Arabia Vision 2030. This strategic partnership will leverage Cashin’s cutting edge payment technology expertise with Zindigi, JS BANK and MyTM’s innovative solutions, which aims to simplify the payment experience of pilgrims and tourists.

The signing ceremony was attended by key stakeholders from both Pakistan and Saudi Arabia, underlining the commitment to enhancing the Hajj experience through technology. Basir Shamsie, President & CEO of JS Bank, Noman Azhar, Chief Officer of Zindigi, Adeel Hijazi, Chief Marketing Officer of Zindigi, and Rao Umer Farooq, Head of International Business, were joined by representatives from relevant authorities in Saudi Arabia at the signing ceremony. Among the attendees from MYTM were Dr. Sohail Zafar Cheema, Chairman of MYTM Pakistan; Zain Farooq, CEO of MYTM Pakistan; Sheikh Jawad Mahmood, CEO of MYTM Saudi Arabia; Muhammad Usman Khan, CTO of MYTM Pakistan; Iftikhar Shahid, Director of Technology at MYTM LLC Saudi Arabia; Saad Sarwar, Director of Payment System at MYTM LLC Saudi Arabia; Moaz Mirza, Director of Investments at MYTM Pakistan; Talal Mahmood, CFO of MYTM Pakistan. Additionally, present were Omar Al-Rammah, CEO of Cashin, Shaikh Abdul Quddus, Chief Fintech Officer of Cashin, Obay Al-Madi, Chief Business Officer of Cashin, and AbdulKareem Zirk, Chief Technology Officer of Cashin.

Fakt Exhibitions (Pvt.) Ltd. will be organizing IGATEX PAKISTAN from 1st to 4th May 2024, at Expo Centre Lahore

IGATEX PAKISTAN – Country’s Largest Garment, Textile, Digital Printing Machinery & Accessories Exhibition and Conference to open its doors in Lahore.

Lahore (Muhammad Yasir)  Fakt Exhibitions (Pvt.) Ltd. will be organizing IGATEX PAKISTAN, International Garment, Textile, Digital Printing Machinery & Accessories Exhibition and Conference from 1st to 4th May 2024, at Expo Centre Lahore.

The pioneer event of its kind has continually set the benchmark for excellence over its 22-year history. This year’s edition promises to surpass all expectations, showcasing cutting-edge garment, textile, digital printing machinery, and technology. With a focus on introducing the latest expertise and innovations, the tradeshow is poised to unlock new business opportunities, enhance export value, and stimulate economic prosperity within the country.

Alongside the exhibition, IGATEX PAKISTAN Conference will take place on 2nd May 2024 at Expo Centre Lahore. The conference will provide a platform for industry stakeholders and thought leaders to exchange insights and explore innovative solutions, sustainability and technological advancement in the textile and garment sector.

Saleem Khan Tanoli, CEO of Fakt Exhibitions (Pvt.) Ltd. said “IGATEX PAKISTAN is not just an exhibition it’s a testament to our commitment towards fostering innovation and driving economic growth within Pakistan’s textile industry. The event will provide an opportunity for knowledge exchange and forge meaningful business connections. IGATEX PAKISTAN will once again bring together industry leaders, innovators, and stakeholders to unlock unlimited opportunities for growth and collaboration.” 

As the most significant event of its kind in South Asia, IGATEX PAKISTAN 2024 will host over 500 exhibiting companies from 30 countries, including Austria, Belgium, China, Germany, Italy, Japan, Pakistan, Spain, Switzerland, Turkey, the UK, and the USA. The visitors will witness an array of innovative machinery models and versatile solutions poised to revolutionize textile applications and production processes.

TECNO CAMON 30 Series set to launch at a grand fashion show in Karachi

Pakistan (Muhammad Yasir)

TECNO, Pakistan’s premier smartphone brand, is gearing up to unveil its highly anticipated product line of the year, the CAMON 30 series, at a grand fashion show event on April 30th in Karachi.

This event promises to be truly exceptional, breaking all previous records set by TECNO and even other smartphone brands. To maintain the excitement and keep the fire burning at the event, a concert will be held featuring one of the biggest singers in the music industry.

With extraordinary camera capabilities, avant-garde design, and exceptional specifications, the new CAMON 30 Series is pure magic encapsulated in a phone case. To elevate the imaging experience, TECNO’s collaboration with SONY for the SONY IMX890 Sensor and CXD5622GG Imaging Chip has set a new standard for phone photography and videography.

“We have been collaborating closely with smartphone manufacturers like TECNO to continuously refine image sensors, offering the best imaging solutions. The new flagship CAMON 30 series features SONY’s IMX890 image sensor, promising excellent low-light sensitivity and outstanding night photography. Combined with TECNO’s optimization, it delivers an exceptional imaging experience. We express gratitude to TECNO for their trust in SONY and look forward to advancing mobile imaging with LYTIA and TECNO CAMON, benefiting everyone. We also eagerly anticipate more such future collaborations with TECNO, aiming to bring joy to consumers worldwide,” says Katsumi Toma, Senior Director of SONY Semiconductor Solution.

Featuring an impressive configuration with up to 12 GB of memory and 512 GB of storage, 70W fast charging, and a 5000mAh battery, the series embodies a classic side-axis camera design, the industry’s first suede Tech-Art Leather back panel, and an innovative Lotus Leaf Biomimetic Skin.

Available in stunning colors such as Alps Snowy Silver, Hawaii Lava Black, Iceland Basaltic Dark, Uyuni Salt White, Emerald Lake Green, and Sahara Sand Brown, The new CAMON 30 Series will soon be available on the market following its grand launch, which already sounds quite interesting and exciting.

 

CBD Punjab’s Urban Development Projects Earn Praise from Secretary Asad Ullah Khan

Secretary HUD & PHE lauds CBD Punjab’s progress in infrastructural enhancement and economic growth, highlighting the authority’s pivotal role in transforming Punjab’s urban landscape.

Lahore (Muhammad Yasir) Secretary Housing, Urban Development & Public Health (HUD & PHE) Punjab, Captain (R) Asad Ullah Khan, made a significant visit to the Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), upon his arrival, Secretary Asad Ullah Khan was warmly welcomed by the CEO of CBD Punjab, Imran Amin. The visit commenced with an introductory meeting, chaired by Secretary HUD & PHE Captain (R) Asad Ullah Khan. The meeting was attended by Additional Secretary HUD & PHE Omar Farooq, Executive Director Technical CBD Punjab, Riaz Hussain; Executive Director Legal CBD Punjab, Barrister Bilal Afzal Khokhar. Director Architecture and Planning CBD Punjab, Sameer Aftab Sial, Director Business Development CBD Punjab, Ali Waqar Shah, Director Project Management CBD Punjab, Asif Iqbal, Director Construction CBD Punjab, Asif Babar, Director Marketing CBD Punjab, Waseem Siddiq, Director HR CBD Punjab, Palwasha Mengal, alongside other esteemed officials of CBD Punjab. During the meeting, Secretary HUD & PHE Captain (R) Asad Ullah Khan was provided with a comprehensive briefing on CBD Punjab, its operational framework, and ongoing projects. The focal point of discussion revolved around the establishment of Pakistan’s inaugural and largest IT city, Nawaz Sharif IT City, and the forthcoming auction of six commercial and six residential plots within the CBD Punjab. Highlighting recent endeavors, the authority emphasized its strategic alliances with international universities and IT corporations, forged during a recent visit to China for Nawaz Sharif IT City. Moreover, Secretary HUD & PHE Captain (R) Asad Ullah Khan was apprised of notable achievements, including the remodeling of Kalma Underpass, the construction of Captain Karnal Sher Khan Shaheed Flyover, and the inauguration of CBD Route 47. CBD Punjab is on the verge of completing the Walton Road Railway Crossing Flyover and Walton Road Upgradation projects, underscoring its commitment to infrastructural development and urban enhancement. During his visit Secretary HUD & PHE Captain (R) Asad Ullah Khan said, “I appreciate the progress made by CBD Punjab. I want to reiterate the government’s unwavering support towards realizing the objectives of the authourity. The development initiatives undertaken by CBD Punjab are instrumental in fostering economic growth and prosperity in the region.” CEO CBD Punjab Imran Amin expressed his gratitude for appreciating CBD Punjab’s projects. He said, Secretary HUD & PHE sentiments truly align with ours. I want to emphasize CBD Punjab’s dedication to pioneering innovative solutions and fostering an environment conducive to investment and development. Our goal remains clear to transform Punjab into a thriving hub of economic activity and technological innovation.” The visit concluded on a note of optimism, reaffirming the commitment to strive hard for advancing Punjab’s urban landscape and fostering sustainable growth.

𝗘𝗻𝗲𝗿𝗴𝘆 𝗖𝗼𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗜𝗿𝗮𝗻 𝗰𝗮𝗻 𝗯𝗲𝗰𝗼𝗺𝗲 𝗮 𝗚𝗮𝗺𝗲 𝗖𝗵𝗮𝗻𝗴𝗲𝗿 𝗳𝗼𝗿 𝗣𝗮𝗸𝗶𝘀𝘁𝗮𝗻 : 𝗠𝗿. 𝗦𝘆𝗲𝗱 𝗔𝗮𝗺𝗶𝗿 𝗦𝗮𝗷𝗷𝗮𝗱

𝗞𝗮𝗿𝗮𝗰𝗵𝗶 (Nut Desk) 
President of the Islamic Republic of Iran, Dr. Seyyed Ebrahim Raisi has said that Iran wants strong trade relations with Pakistan. The historical and cultural relationship between the two countries is beyond temporary conflicts. During his visit to Pakistan President of the Islamic Republic of Iran, Dr. Seyyed Ebrahim Raisi was speaking to Mr. Syed Aamir Sajjad prominent personality well-known economic analyst, columnist, businessmen among other business leaders of the community at Chief Minister House, Sindh.

The Iranian president said that he wants to promote all kinds of trade relations with Pakistan, especially “Investment in the energy sector is in the interest of both countries.” Dr. Seyyed Ebrahim Raisi added that Iran has always supported Pakistan in all difficult times. No temporary or regional conflict can hinder the brotherly relations of the two countries.
On this occasion, the current situation and the promotion of economic relations between the two countries were also discussed. 
Mr. Syed Aamir Sajjad said that Iran Pakistan Cooperation in Energy Sector can become a Game Changer for Pakistan. If the Energy cost can be reduced and controlled then the production cost of every thing produced in Pakistan can be reduced to a significant amount. This means that a high end product can be produced in less cost keeping the high quality standard. This may result in significant savings which can be reinvested back in research, technology, total quality management, quality assurance of the product & industry. 
Mr. Syed Aamir Sajjad is a young prominent businessman, columnist, and economic analyst. About 500 columns on the economic situation of Pakistan have been published in newspapers and the same number of economic analysis have been broadcasted on various TV channels. He has a very strong grip on Pakistan & International global economy and his opinions are given great importance.

IBA Karachi receives ‘W’ category accreditation for its BSCS program from NCEAC

Karachi (Muhammad Yasir) 

The School of Mathematics and Computer Science (SMCS) at the Institute of Business Administration (IBA), Karachi is pleased to announce that the National Computing Education Accreditation Council (NCEAC) has awarded ‘W’ category accreditation to our BS Computer Science (BSCS) program for the batches of 2019, 2020, and 2021.

Earlier this year, the inspection team visited the Institute to assess the program against NCEAC standards, conducting a thorough examination of our facilities. The meeting, attended by Dr. S Akbar Zaidi, Executive Director IBA; Dr. Shakeel Khoja, Dean SMCS; Dr. Shahid Hussain, Chairperson Computer Science Department; Dr. Sana Tauseef, Director QEC, CS Faculty; and teams from QEC and SMCS, underscored IBA’s commitment to academic excellence.

By adhering to the highest academic standards, IBA continuously strives to ensure quality across its diverse degree programs. This recent accreditation further validates our dedication to enhancing our computing degree.

CM lauds TCF efforts for educating underprivileged students

Pakistan (Muhammad Yasir)

The Citizens Foundation (TCF), in collaboration with the Ramon Magsaysay Award Foundation (RMAF), hosted an event, “Greatness of Spirit in Karachi: Book Launch & Magsaysay Laureate Reunion,” on April 25, 2024. This event commemorated the 65th anniversary of the Ramon Magsaysay Award and marked the launch of the seven-volume book series titled “GREATNESS OF SPIRIT: Stories of Love, Courage, and Service,” showcasing the inspiring lives of all 348 Ramon Magsaysay Awardees.

The Ramon Magsaysay Award, Asia’s premier prize and highest honour, recognises the greatness of spirit shown in selfless service to the people of Asia—regardless of race, gender, or religion. There have been 12 laureates of the Award in Pakistan until now, which are Henry Holland and Ronald Holland, Akhter Hameed Khan, Abdul Sattar Edhi and Bilqis Bano Edhi, Shoaib Sultan Khan, Asma Jahangir, Syed Adibul Hasan Rizvi, Tasneem Ahmed Siddiqui, Ruth Pfau, Ibn Abdur Rehman, The Citizens Foundation (TCF) and Muhammad Amjad Saqib.

TCF, a recipient of the prestigious Ramon Magsaysay Award in 2014, was honoured to host this event a decade later in Karachi, Pakistan. 

The occasion was graced by the presence of the Honourable Chief Minister of Sindh, Syed Murad Ali Shah, esteemed past awardees, distinguished representatives from RMAF, local educators, diplomats, and other notable figures, especially H.E. Maria Agnes M. Cervantes, Ambassador of the Philippines to Pakistan, and Ms. Sarah Mooney, British Deputy High Commissioner Karachi.

Commenting on the occasion, the Honourable Chief Minister of Sindh, Syed Murad Ali Shah, expressed his admiration for the remarkable achievements of TCF and the Ramon Magsaysay Awardees, highlighting their significant contributions to society. 

He remarked, “I am grateful to The Citizens Foundation, who invited me here today to this event of ‘Greatness of Spirit; I am very humbled to be a part of this book launch of stories of love, courage and service. 

We have been fortunate to work closely with so many organisations and people present here. We have built 500 schools in collaboration with TCF as well. So, I can say this on my behalf and that of the government of Sindh: resources will not be a problem if you ever need any assistance. The problem is finding people working for the right cause; this room is full of them. So, we look towards you for helping to help grow the people of this province and this country.” 

In her opening remarks, the Chairperson of the Ramon Magsaysay Award Foundation, Ms. Cecilia Lazaro, hailed the Ramon Magsaysay Awardees from Pakistan as true heroes, acknowledging their unwavering dedication to fighting injustice and serving humanity with hope and optimism.

Mr Ahsan Saleem, Chairman of TCF, remarked, “The Ramon Award is a prestigious honour celebrating integrity, leadership, and service to the community. I’m humbled and grateful as TCF hosts this book launch in Karachi as part of the global unveiling of “Greatness of Spirit.”

President of the Ramon Magsaysay Award Foundation, Ms. Susanna B. Afan, emphasised the collective spirit of the awardees, stating, “In Pakistan, 12 men and women and one organisation have demonstrated through their lives and their works the values that the Award espouses. Collectively, we call these values GREATNESS OF SPIRIT. Their GREATNESS OF SPIRIT is evident through their resolve to stand shoulder to shoulder in addressing problems of human development – to forge partnerships, foster collaboration, and amplify their impact on a scale previously unimaginable.”

The event served as an invaluable platform to strengthen bonds between Pakistan and the Philippines, promoting fraternity and collaboration between the two nations.

SONY x TECNO – is this for real?

There is one such name, TECNO, Pakistan’s leading phone company, which has established itself over the past decade by consistently improving the quality of its products. Alongside enhanced quality, TECNO continually introduces its users to advanced technology, while maintaining the element of style in each product line. This commitment to quality, innovation, and design has been instrumental in TECNO’s success and popularity among consumers in Pakistan

Once again, the company sets a new standard with the latest CAMON 30 series. Beyond the eye-catching design and ultra-smart specs, they have redefined camera technology by collaborating with SONY, the biggest industry leader in imaging technology. Yes, you heard it right! The new CAMON 30 Series is using the Sony IMX890 Lens in its Pro and Premium version to achieve excellent low-light shooting effects. This collaboration not only highlights TECNO’s advancing capabilities but also underlines their dedication to providing their users with the best possible camera technology, letting them capture every moment with clarity and detail.

Consisting of four models: CAMON 30 Premier 5G, CAMON 30 Pro 5G, CAMON 30 5G, and CAMON 30, the new CAMON 30 Series provides an enhanced professional imaging experience, marking a new height in smartphone photography. This advancement is more than just a regular upgrade; it reflects TECNO’s years of hard work and its dedication to improving its patrons’ experiences by pushing the boundaries of innovation and creativity.

The Sony IMX890 1/1.56” sensor is a key component, allowing more light into the lens, which increases sensitivity, resulting in capturing every shot beautifully with clarity. Assisted by OIS, during the day, the 50MP ultra-high-definition lens captures every detail without missing a beat. At night, the industry-leading pixel fusion technology transforms the main camera lens into a night vision tool, recording all the details of the night without compromising the image quality. The f/1.88 aperture provides a better depth of field effect during the day and increases the amount of light entering at night, while simultaneously reducing noise in poor lighting environments. OIS optical anti-shake eliminates the shakiness when shooting at night by reducing motion blur for crisp and clear low-light shots.

With all these specifications, the TECNO CAMON 30 Series camera claims to outperform all the 200 MP cameras around the globe. This claim has been substantiated through various reviews, test shots, and awards. Moreover, the quality of the images taken with the 50MP camera speaks louder than any claim. Whether it’s a breathtaking scenic landscape, with its majestic mountains and tranquil waters, or a captivating portrait, capturing the depth of human emotion, each photo serves as a canvas for your artistic expression. The adjustments to any light conditions are evident in every shot taken by the CAMON 30 series.

In order to provide flagship imaging experience beyond still photography, the series also leverages the power of the Sony CXD5622GG Imaging Chip, achieving exceptional mobile videography to authentically capture the world’s beauty. It incorporates the industry’s first end-side FP16 floating-point computing, delivering an unmatched computing power of 4.6TFLOPS@FP16. It enables groundbreaking features, including Industry-First 4K 30fps Full-scene AI-NR HDR Video, overcoming traditional limitations in computing power to achieve high dynamic range, even in the most challenging lighting conditions. This technological advancement significantly expands the range of light and dark intensities captured in a single image, resulting in more accurate and detailed imaging. Additionally, the chip enables Dual Chips 4K Ultra-night Vision, utilizing a deep learning noise reduction algorithm to significantly reduce video noise, ensuring crystal-clear video. Moreover, it facilitates Dual Chips 4K Portrait Video, eradicating color noise by internally employing a 20-bit color range, allowing supremely realistic color saturation in portrait videos.

This latest addition to the TECNO family is undoubtedly set to become the top choice for photography enthusiasts, owing to its extraordinary features and stunning results. With the CAMON 30 Series, embarking on a career as a content creator, photographer, or videographer is now as simple as having a good phone in your hands. Moreover, for those who cherish capturing every single detail of their day to preserve memories for years without compromising on quality, the CAMON 30 Series is the real deal.