Launching Ceremony of Business and Biodiversity Platform

Karachi –  IUCN (International Union for Conservation of Nature), the Port Qasim Authority (PQA) and leading private sector companies of Pakistan jointly launched Pakistan’s first Business and Biodiversity Platform (BBP) at a ceremony held at PQA.The Platform is a unique initiative focusing on nature conservation through the collective support of the private sector.The launching ceremony was organised at PQA and presided over by the Chairman PQA Mr. Agha Jan Akhtar. Attending the ceremony were the members of IUCN, leading businesses, the initiating members of the platform, environmental experts and representatives from Sindh Forest Department.

Speaking on the occasion, the Chairman PQA Mr. Agha Jan Akhtar said, “There are environmental issues associated with the industrial developments which are required to be addressed in order to avoid long-term impacts on the coastal ecosystems and people.” Being a regulatory authority, he added, PQA is mandated to ensure that business operations are undertaken in environment friendly manner in the port area through mitigation of negative impacts such as pollution, cutting of mangroves, degradation of fisheries resources and displacement of local communities.

“The establishment of Business & Biodiversity platform is indeed a positive step and a good opportunity for the private sector to step ahead to improve their brand image both locally and internationally with the support of reputable conservation organisations like IUCN,” the Chairman concluded.

In his welcome address, Mr. Mahmood Akhtar Cheema, Country Representative, IUCN Pakistan, touched upon the environmental challenges Pakistan faces and shared IUCN’s work over the last 30 years. He appreciated the efforts being made by several businesses in Pakistan that are taking a strategic view of the environment they are operating in. “The corporate sector has come together to invest a significant amount in CSR activities –so there is a realization that exists. IUCN in this regard serves as a technical partner to assist in platform in identifying key environmental issues and potential interventions,” Mr. Cheema observed.

Mr. Aman Ul Haque Head of Engro Foundation elaborated that this is a very important first step towards a greener Karachi, partnering with other private sector companies the PQA and IUCN is a great model to achieve common goals towards mitigating the effects of Climate change.Mr. Sharique A. Siddiqui, CEO of Pakistan International Bulk Terminal, underscored the need for such Platform, highlighting as extremely essential for addressing the chronic environmental issues along the Karachi coast. “We are fully on board, and we encourage more companies to join this initiative so that our collective efforts can lead to a greater impact,” he noted.Finally, the official ceremony of the Platform concluded with the annual action plan to be implemented during the first year by IUCN. The action plan included the concrete steps to be undertaken such that seminars, capacity building trainings and workshops, biannual meetings, awareness sessions and addressing the key environmental issues at Port Qasim area.

Mastercard on course to drive adoption of Masterpass QR in Pakistan

Masterpass Golf Classic 2017 demonstrates QR technology as part of a wider awareness drive

Karachi – In a step aimed at driving the wider adoption of Masterpass QR in Pakistan, Mastercard, a leading technology company in the global payments industry, recently hosted the  Masterpass Golf Classic 2017 in Karachi, highlighting the features of the country’s first interoperable digital payment service.

Masterpass QR from Mastercard is a quick response (QR) mobile payments solution that allows consumers to make simple and secure digital payments across devices and channels. To make purchases using this service, users simply scan a QR code displayed on the merchant’s device using a mobile app, without cash or cards. Similarly, the easy to deploy, mobile-driven person–to-merchant (P2M) payments solution enables retailers to accept immediate payments by reducing the exposure to risk.More than 100 golfers including top executives from companies across various industries and sectors as well as Mastercard’s key customers gathered at the Defence Authority Country & Golf Club in Karachi for the Masterpass Golf Classic 2017. Participants experienced the technology first-hand as they downloaded Masterpass QR-enabled mobile applications to engage in a range of QR experiences at the first-of-its-kind event.

“Since we introduced the solution in Pakistan, we have been working with a number of local industry players to roll out various wallets and solutions leveraging the power of Masterpass QR technology. The Masterpass Golf Classic 2017 is part of our broader campaign to raise awareness of the benefits of the hassle-free and innovative solution among tech-savvy consumers, to further drive the cashless ecosystem in the country,” said Aurangzaib Khan, Country Manager, Pakistan and Afghanistan, Mastercard.

Masterpass QR was first launched in Pakistan in 2016, and has subsequently been rolled out in various other markets across the globe.

                                              

Ufone launches Double Befikri Offer in Gujranwala and Hafizabad

Gujranwala –  Ufone has launched a special ‘Double Befikri Offer’ specially for customers of Gujranwala and Hafizabad enabling subscribers to consume 2GB internet in 7 days for just Rs. 76.94 inclusive of all taxes. Customers in Gujranwala and Hafizabad will be able to subscribe to this offer by dialing *02# or through a load from the nearest retailer.Customers may subscribe to this offer more than once and can check their remaining balance and resources by dialing *706#.This competitive market offer caters to the needs of the customers, without them having to worry about any additional charges and tax calculations.

The Double Befikri Offer proves Ufone’s continuing commitment to empower the people of Pakistan with the most convenient communication tools and services that enable them to remain connected, at a price that suits them the most.

Oman Air wins double at World Travel Awards

[Lahore, 18th December, 2017]: Oman Air, the national carrier of the Sultanate of Oman, has been awarded “World’s Leading Airline – Economy Class” at the World Travel Awards. The World Travel Awards were presented last week at a gala dinner held at Vietnam. The national carrier was also awarded the ‘World’s Ultimate Service Award in Hospitality’. The awards were received by Hamad Al Harthy, the Acting Regional Vice President – Far East, on behalf of Oman Air. 2017 has been a stellar year for Oman Air; the airline has been presented with a multitude of awards and accolades from renowned organisations around the globe, including four World Travel Awards.

Earlier this year, Oman Air was named the ‘Middle East’s Leading Airline, Business Class’ and ‘Middle East’s Leading Airline, Economy Class’ in the World Travel Awards Middle East 2017.

Acting CEO of Oman Air Abdul Aziz Alraisi said: “This is a fantastic way for Oman Air to conclude the year; winning four World Travel Awards, along with various other awards in 2017. These awards set the standards for the travel industry and it is testament of our quality services and product offering that we have consistently been voted the best. Oman Air is a successful, sustainable company and it is immensely rewarding to be recognised for our unique products and on board experience, in all classes.” 2017 award wins are not just limited to exemplary service; the airline was recently awarded the prestigious “Pay it forward” award by PAX International magazine for its Taiseer Initiative.

Other recent award wins include Oman Air being named “Asia’s Top Outstanding Airline” by leading travel magazine, NOW Travel Asia and “Inflight Retailer of the Year 2017”, together with Muscat Duty Free.

Pearson awards for high achiever students

Islamabad This year, over 200 students from different cities achieved Pearson-Edexcel awards in four different categories including World, Region, Country and Province. These students achieved recognition in global qualifications. In recognition of student’s efforts, a small ceremony was organized by Pearson in Islamabad to present them with medals and shields. The outstanding performance awards have been given to students who obtained eight ‘A’ and above Grades in International GCSE and A-Level. Froebel’s Higher Learning Islamabad, Kohinoor Grammar School
Faisalabad, Ems High School Islamabad, British Overseas School Karachi, Beacon Light Academy Karachi, Roots IVY International School, Roots Millennium Schools, Beaconhouse School Lahore, Lahore Grammar School students achieved Top in World category.
The Pearson High Achievers Awards was attended by Mr. Faisal Mahmood, Country Manager-Pearson, Mr. James Hampson, Acting Country Director, British Council, Mr. Hassan Khattak Director Exams British Council Pakistan, Mr. Waqar Shah Commercial Manager, high achievers including teachers, schools, parents and distinguished guests. In addition to this, more than 40 teachers have been given Best Performance Award to recognize their efforts. The outstanding
performance awards have been given to students who obtained eight ‘A’ and above Grades in International GCSE and A-Level. Pearson is UK’s largest awarding body offering academic and vocational qualifications in collaboration with the British Council hosted Academic Award Ceremony here today for the students who achieved outstanding results in their primary, International GCSE and A Level examinations in 2017. Mr. James Hampson, Acting Country Director, British Council recognized the efforts of teachers and students for academic excellence. He said that, the UK Government will ensure to create opportunities for Pakistani students to introduce foreign qualifications. The qualifications offered by Pearson-Edexcel strengthening state of education in the country. Mr. Rod Bristo President Pearson UK and Core Team said, Pakistan is important country because we invest here and have high achievers in the country, they are continuously perform well in their exams. I am thankful to British council for their partnership with Pearson and it is really valued for us. I would like to congratulate the high achievers, teachers and families. In a welcome note, Mr. Faisal Mahmood said, the High Achievers Awards Ceremony is a special occasion, which provides an opportunity to recognise and celebrate the extraordinary achievements of some of the most talented students in Pakistan. The students recognised today have achieved results that compare well with students all over the world; students in Pakistan have been achieving outstanding results consistently over the years. While we focus on celebrating students in this ceremony, there are many other people who we recognise at the same time – whose support and commitment has made these achievements possible. We thank and celebrate the collective efforts of school management and especially teachers.

Kiran Sitara Program Holds “She Leads” Conference

Lahore –  Kiran Sitara Program, IRD and Indus Health Network in collaboration with the Department of Education, Government of Sindh organized a conference  “She Leads” at the PAF ground on 16th December 2017.  ‘She Leads’ conference was conducted to highlight and celebrate the success of young students participated in the Kiran Sitara program.  This initiative is an Adolescent Health and Leadership program which mobilizes young girls at government schools and private schools across Pakistan. By teaching adolescent students skills such as communication, negotiation, leadership, human rights and combining that with basic health care knowledge and directives, the Kiran Sitara is creating a network of social impact leaders.

Mr. Qadeer Baig, Director of Youth Engagement Program, IRD while addressing at the conference said that “The Kiran Sitara program is currently working with over 200 schools across Pakistan and over 30,000 girls who have successfully completed their healthcare and leadership training. The goal is to impact 200,000 households and 1.5 Million difficult to access people in low income communities across Karachi, Peshawar, Hyderabad, Sukkur and Lahore.”

Speaking on this occasion, Dr. Abdul Bari Khan, Chief Executive Officer of Indus Health Network stated, “Approximately 50% of Pakistan’s total population comprises of women but unfortunately, in many communities women are not given equal access to quality education and opportunities. He further stated that, “building a network of trained and active adolescent school going girls through this initiative will enable us to access, women living in those communities and educate them to promote behavior change for healthier lifestyles.”

While speaking at the conference, the Chief Minister Sindh – Syed Murad Ali Shah stated, “The Kiran Sitara program aims to enhance leadership skills of adolescent students by providing trainings to improve  their confidence, improve educational performance and ameliorate their communication competency.” He further added, “These networks can be further utilized to influence their communities to promote social causes. The ability of young people to connect and counsel each other allows them to share and scale their own solutions.”

The conference was attended by more than 10,000 Kiran Sitara students of Secondary Education schools, teachers and members of Department of Education, Sindh Government. While giving a speech in the conference, students and teachers suggested that such a program needs to be part of the school curriculum so that all students can get the opportunity to participate in promoting healthcare in Pakistan.

Currently the Kiran Sitara program is training adolescent girls how to identify basic symptoms of TB and training them to send people to key healthcare facilities for further testing.  By harnessing the potential of students and schools as “Actors of Social Change”, this indigenous community outreach campaign is designed as part of Aoa Tb Mitao campaign to increase uptake of screening and treatment services for a TB free Pakistan. Each girl is responsible  to conduct verbal screenings in at least 20-25 households in her neighborhood, provide referral tokens to diagnosed patients for clinical programs at public and private institutions for free TB care and treatment. In this way, this initiative can succeed in fulfilling the goals of TB Mitao Program.

The conference was also attended by Mr. Younis Khan, a former Pakistani Cricketer and a brand ambassador of ‘Aao TB Mitao’ initiative, who acknowledged the efforts of these young girls. Shehzad Roy, a musician and a humanitarian, also performed at the event and entertained the audience with his soulful voice.

Cinepax to launch the biggest multiplex Cinema of Pakistan at Packages Mall, Lahore

Lahore – Pakistan’s favorite cinema chain, ‘Cinepax’ is all set to launch, the biggest cinema in Pakistan at Packages Mall, Lahore on 15th of December, 2017.

Cinepax has always believed in providing the best quality entertainment to its customers and this time they have outdone themselves by introducing a multiplex with 10 cinema screens and total capacity of 1500 plus seats. Newly built Multiplex will have several Gold & Platinum class screens with VIP lounges, along with one dedicated screens for Kids with an exciting play area.

Cinepax is also introducing “CMAX”, which will be the biggest screen of Pakistan. CMAX is as tall as 4 story high building and wide as 80 feet. This will be Pakistan’s first screen with Dual Projection system along with Dolby ATMOS 3D surround sound. Screen is equipped with world best Gold class cinema recliners & super comfy Silver class seating facility. Out of the 10 screens, 3 will be operational on 15th Dec and the rest will follow soon after.

“Our vision for Cinepax is to be the Favourite Family Entertainment Facility for all Pakistanis and the new multiplex at Packages Mall is a step towards it. We have managed to bring the best concepts of International Cinema’s in Pakistan with top class technology, cozy environment and maximum variety of content. Hope the nation will love this flavor of cinema”.stated Mohsin Yaseen, GM Marketing Cinepax.

 

German Company Bosch Home Appliances Launches Operations in Pakistan

Islamabad – Speaker National Assembly Sardar Ayaz Sadiq has emphasized the need of increasing bilateral trade relations between Germany and Pakistan. Pakistani industries can greatly benefit from German technological advancements and a growing middle class population offers great potential to any foreign investor in Pakistan. He expressed these views while inaugurating the newly established office and showroom by BSH Hausgeräte GmbH, a 100% subsidiary of Robert Bosch GmbH Germany, which has established its second official products showroom in Pakistan in Blue Area Islamabad. Speaking at the occasion BSH Home Appliances FZE CEO Mr. Tomas Alonso said that German companies consider Pakistan a preferred destination for trade and business and Pakistani market offers immense potential of bilateral trade between two countries. BSH Home Appliances FZE has established its showrooms and offices with local business partner Mega Home Appliances in Pakistan. Managing Director Mega Home Syed Adnan Shah was also present at the occasion. BSH Home Appliances aims to expand its sales and distribution footprint in Pakistan and working to expand its retailer/distributor network across country. “The country is now region’s one of the emerging economies. With annual population growth of more than % 2, Pakistan has one of the highest growth rates in Asia. This results in an increasing number of households, which have a need for home appliances”, said Mr. Alonso, BSH Home Appliances FZE CEO, who is in charge of all Middle Eastern and South Asian region. While addressing the local media he said that “We are targeting to become the Nr. 1 home appliances supplier in Pakistan by doubling the T/O year-on-year.” Mr. Alonso said that in a country like Pakistan which has been facing power shortage issue, its imperative that hundreds of millions of daily usage household appliances such as refrigerators, oven, dishwashers and washing machines etc. consume less energy to save the power and Bosch small and large home appliances are super efficient in terms of less energy consumption undoubtedly the best choice for Pakistani households. In a low inflation high growth economy like Pakistan, there is a growing affluent consumer base, which is forecasted to increase by around 6 % annually. Both factors are having an overall positive effect on local purchasing power. Pakistan is the sixth most populous country in the world, making it a very attractive market indeed for the BSH Home Appliances. “On account of the growing population and a young population with the low median age of 22, we see good business opportunities in Pakistan for Bosch in the medium and long term,” said BSH Home Appliances FZE CEO Mr. Alonso. Mr. Syed Adnan Shah, Managing Director Mega Home Appliances said that Pakistani consumers understand the value of German Technology and he is confident that Bosch Home Appliances and Mega Home will together make Bosch, Pakistan’s most preferred home appliances brand. Mr. Adnan Shah also thanked Bosch Home Appliances Management for their trust and partnership with Mega Home Appliances in Pakistan. The company will focus on the sale of home appliances products for growing Pakistani consumer base. “Pakistan has a growing percentage of an affluent, dynamic and future-oriented consumer base which is improving its lifestyle trends and Bosch is keen to offer its world class Home Appliances to consumers in Pakistan.” BSH Hausgeräte GmbH is the largest home appliance manufacturer in Europe, and the 2nd largest worldwide. BSH’s product portfolio spans the entire spectrum of modern household appliances that includes everything from stoves, ovens, extractor hoods, dishwashers, washers, dryers, refrigerators, and freezers to small appliances like vacuum cleaners, coffee machines, electric kettles and irons. This makes BSH the only full-range provider of home appliances globally. What distinguishes Bosch home appliances from other brands is quality, durability, performance, German heritage since 1886 and continuous innovation in technology and research. It is not coincidental that the brands advertising The launch of home appliances products in Pakistan is part of Bosch’s consistent and long-term growth strategy in South Asia. “Our customers in Pakistan will definitely benefit from our company’s innovations. Ultimately, we also contribute to improving quality of life for local people with our products and services.” About BSH: Founded in 1967 as a joint venture of Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich), BSH has belonged exclusively to the Bosch Group since January 2015. Over its almost 50-year history, the company has grown from a German exporter into the world’s 2nd second-largest home appliance manufacturer. With more than 56,000 employees, BSH increased its revenue in 2016 to around

Zong 4G’s Free WhatsApp offer continues to be the best offer for customers yet

Lahore – Taking the cellular industry by storm, Zong 4G’s recently introduced free WhatsApp offer has transformed the country’s Digital Landscape in emphatic fashion.

Since its rollout a month ago, the offer has continued to make waves throughout the industry, setting a new standard for mobile connectivity. Powered by the country’s fastest and largest mobile data network, the offer has allowed Zong 4G customers an unparalleled level of connectivity unlike anything being offered in the market.

The move to make WhatsApp services free for all networks has proved to be a highly effective and disruptive move by the 4G giant. With competition for 4G services intensifying over the last few months, Zong 4G continues to maintain an edge, backed by its precision focus on customer centricity, as well as the immense financial and technological prowess of its parent company, China Mobile Communications Corporation (CMCC)

“Free whatsapp is a proof that customers are Zong’s first priority, we don’t want to put any limit on customer experience. Even though our 4G network experience is the best, we want our customers to use our network to adapt to a digital lifestyle in the most affordable manner” said Maham Dard, Director Corporate Affairs & Strategy for Zong 4G.

Currently comprising of more than 70% of Pakistan’s 4G market share, Zong 4G’s focus on hosting applications and providing a one-stop digital platform represents the company’s commitment to providing the best and most versatile user experience for its customers. This vision has been supported by the company’s aggressive expansion, making 100% of its network 4G enabled. Having built the country’s fastest and largest 4G network, Zong 4G has expanded its seamless 4G connectivity to over 300 cities of Pakistan. By coupling its customer first business model with state of the art technology, Zong 4G has fast become the digital Lifestyle partner of choice for millions of subscribers across Pakistan.

OMD Pakistan named ‘media agency of the year’

Lahore –  OMD Pakistan, a part of Omnicom Media Group, was named Pakistan’s ‘Media Agency of the Year’ by Campaign Asia-Pacific at its Agency of the Year Awards 2017, held recently. This is OMD Pakistan’s fourth consecutive award at Campaign Asia’s Agency of the Year Awards and the second consecutive year of winning the ‘Media Agency of the Year’ title. Furthermore, the agency also received a bronze in the ‘Digital Agency of the Year’ category, recognized among the country’s top three agencies for its advanced digital product. The accolades follow a resilient year for the media agency, in which it expanded its business while either retaining or enhancing existing client relationships. They also validate the agency’s commitment towards innovating its product offering and providing clients with ground-breaking media solutions in the Pakistani market.

“OMD Pakistan has maintained their momentum in 2017 and really delivered an impressive performance this year,” commented Stephen Li, CEO of OMD Asia Pacific. “We strive to be a dynamic network and this recognition not only speaks volumes about the agency’s performance, but also reflects the confidence and encouragement of our clients, which allow us to create some exceptional work.”