OPPO holds a fun-filled F5 youth activity at the University of Central Punjab

Lahore – OPPO, the selfie expert and leader, held a campus activity for youth at Lahore’s renowned University of Central Punjab. The main objective of the activity was to engage with young students, which is OPPO’s primary target market. The activation sought to create an interactive experience with students at the campus, connecting with them through various activities and games.

Students were taken through a customer journey and were given a chance to explore OPPO’s F5 model phones available at the site. With more than 10,000 students enrolled at the University of Central Punjab, the event promoted OPPO not only as a top smartphone brand but also as an employer via a recruitment desk that was also set up at the event. Team OPPO was present at the recruitment desk and students could register and submit their resumes to get hired for new roles at OPPO.

Speaking about this activity, George Long, CEO at OPPO Pakistan said, “OPPO as a brand connects well with the youth and we are extremely proud that OPPO now ranks as the No. 2 4G Smartphone brand in Pakistan. This has resulted from our commitment to focus on the youngsters, understanding their needs and responding to these needs. The activation event at the University of Central Punjab is just another way of reaching out to our primary audience, which is the young generation of Pakistan.”

OPPO F5 youth truly caters to the lifestyle of young Pakistanis. It doesn’t only provide cutting edge camera features, but its speedy operation and stylish metal body makes it stand out among others. The F5 youth is the first smartphone with FHD + full screen display model in its price segment here in Pakistan and features the ground-breaking A.I technology to personalize beautification for subjects on a selfie image. As the well-known Selfie Expert and leader, OPPO is stepping forward and has upgraded the built-in Beautification technology with the smart artificial intelligence and optimizations.

Smart Air Solution Products from LG Employ Voice and Intelligent Dust Sensor for Better Air

Lahore  ―  LG Electronics will impress participants at CES 2018 with its newest, smart air solutions for the home. LG PuriCare air purifier featuring fine dust sensor and DUALCOOL ThinQ™ Stand Inverter air conditioner with voice recognition and DeepThinQ technology make experiencing purer, cleaner air indoors more convenient than ever.

High-Tech Smart Removal of Fine Dust

Studies have shown that indoor pollen and dust affect the quality of life of families world over. Using a sensitive air monitoring sensor, LG PuriCare automatically removes fine dust particles when the air quality is deemed uncomfortable for residents. Air monitoring occurs even when the PuriCare is off, only powering on when filtering is required. With its distinctive cylindrical design, PuriCare boasts the industry’s most advanced air filtration technology with LG’s 360° Total Care Filter System. And thanks to its powerful Clean Booster feature, LG PuriCare is capable of blowing clean air up to 7.5 meters away to cover even large rooms while delivering gentler airflow at the base, making this an ideal product for families with young children and pets.

Boosted Convenience with Voice Recognition

Also debuting at CES will be LG’s DUALCOOL ThinQ™ Stand Inverter Air Conditioner equipped with voice technology allowing home owners to control their indoor temperature with a single phrase from the entrance of their home or from another room. In addition to its high energy efficiency and lower noise levels thanks to the Dual Inverter Compressor, DUALCOOL ThinQ™  employs LG’s DeepThinQ AI technology to direct more airflow in the direction of individuals in the room using spatial recognition. In addition to recognizing the presence of people in the room, the Intelligent Human Movement Sensor also adjusts the strength of the air flow depending on the proximity of the person or people to the unit. By analyzing the daily behavioral patterns of the residents, the LG DUALCOOL ThinQ™ air conditioner learns what parts of the house require cooling at specific times of the day to maintain optimal temperatures and save energy.

“LG’s intelligent home appliances are leading the industry in their capability to predict user needs to create a more comfortable living environment,” said Song Dae-hyun, president of LG’s Home Appliance & Air Solution Company. “Artificial intelligence is at a level now where it can do more than just play chess and LG is committed to using this technology to improve consumers’ quality of life.”

Visitors to CES 2018 can personally experience LG’s smart air solutions products at booth #11100 in Central Hall of the Las Vegas Convention Center from January 9-12.

Cinepax’ is Pakistan’s most favorite cinema chain & pioneers in bringing back the ‘magic of movies’ to the viewers.

 (Muhammad Yasir)  Cinepax believes in providing audiences with a wholesome and family oriented ambience, Cinepax is currently present in 10 cities with 14 cinema locations with 35 operational screens across Pakistan including Karachi, Lahore, Rawalpindi, Faisalabad, Gujranwala, Murree, Gujrat, Hyderabad, Sialkot and Islamabad.

Cinemas have played a vital role in the revival of movies in Pakistan as they are the medium through which the movies reach the audiences, and Cinepax being one of the top cinemas in Pakistan is the main contributor with 37% share in gross boxoffice of PKR 4.23billion business of cinema in Pakistan.

Cinepax firmly believe in giving the best experience to their customers, and this time they have outdone themselves by introducing the ‘Largest’ cinema in Pakistan yet. A multiplex with 10 screens where CMAX technology is being introduced for the first time in Pakistan at Packages Mall, Lahore. The Largest screen is 4 stories high and 80 feet wide.

This will be Pakistan’s first screen with dual projection system & Dolby Atmos sound, that has both Golden and Silver class seating facility. There are total 10 screen in the multiplex with a total capacity of 1600 people. Out of the 10 screens, 2 screens have a 7.1 Dolby Sound system. Three cinemas will become operational from 22nd December and the rest will follow soon after.

The multiplex at Packages Mall is just the initial step towards their huge expansion plans. They have bigger and better plans for Cinepax and in a span of few years, they will expand into more cities and areas to ensure that quality entertainment reaches to everybody. Cinema in Pakistan is still in its early stages of revival as Pakistani film-makers continue to practice and improve their craft. They are in need for support from the cinema industry, and Cinepax is dedicated towards establishing international quality cinemas in Pakistan. The more the cinemas the higher the revenues for the film-makers which means more movie productions in a year, and greater business for the cinema industry as a whole

2017 a phenomenal year for Huawei

Web Desk –  HUAWEI welcomes the New Year with renewed hope and vigor as the company embarks on a journey towards global prominence by bringing innovative technology to people. This was stated by Richard Yu, CEO, HUAWEI CBG in his New Year message for HUAWEI employees worldwide.
2017 was a phenomenal year for HUAWEI. Its global market share exceeded 10% cementing its rank as one of the top three players – thereby narrowing the gap between the top two players. HUAWEI CBG expects to generate a revenue of CNY 236 billion in 2017.

JS Bank and Careem create 1,000 Entrepreneurs!

Lahore – JS Bank and Careem have notched up a remarkable achievement by creating over one thousand entrepreneurs in the short span of 6 months. Under the scheme of Prime Minister Youth Business Loan (PMYBL), Careem & JS Bank have successfully managed to turn 1,000 Careem Captains into entrepreneurs through PMYBL loans disbursed through JS Bank.

Regarding this achievement Junaid Iqbal, MD Careem Pakistan said, “Pakistan needs entrepreneurs and creating 1,000 new jobs is just one of the contributions Careem is making to Pakistan’s economy. We strive to ensure our Captains are able to start their journey towards financial sustainability and our goal is to continue to ensure opportunities for the maximum number of people. We are very proud of the scheme and how far we have come in such a short amount of time.”

Basir Shamsie, Deputy CEO JS Bank, said, “JS Bank launched this scheme in an effort to provide a fair opportunity to run their own business and be entrepreneurs. We strongly believe that public-private partnerships, backed by technology solutions, create a strong shared economy that helps spread the benefits of entrepreneurship to all its people. In order to further strengthen our proposition for the deserving Captains of Careem, JS Bank has also collaborated with the Mahvash & Jahangir Siddiqui Foundation to provide them with an additional equity support.”

Mudassir Sheikha, Co-Founder Careem mentioned it’s a pleasure to have collaborated with JS Bank for this great initiative. He shared the history and vision of Careem along with appreciating the collaboration mechanism developed by JS Bank to provide a viable solution to promote entrepreneurship in Pakistan.

Speaking at the occasion, the Honorable Governor Sindh Muhammad Zubair praised the efforts made by Careem in helping bring a revolution in the transportation industry. He specially praised the efforts of Mr. Mudassir Sheikha, co-founder of Careem Networks, for his vision and his team’s seamless execution.

Careem Captains clearing a performance criterion are eligible to apply for loans through JS Bank to purchase their own vehicles and drive independently for Careem. The program has proved to be immensely popular with Careem Captains and has already contributed in over Rs. 1 Billion in the automotive industry through purchase of cars.

Prime Minister Youth Business Loan (PMYBL) is a program initiated by the Government of Pakistan, aimed at socio-economic development of the country’s youth. Under this agreement, JS Bank is offering subsidized loans at a 6% mark-up rate, in an effort to facilitate entrepreneurship in Pakistan.

The cast of Parchi meets with the Prime Minister of Pakistan, Mr. Shahid Khaqan Abbasi

Pic Caption:

The cast of Parchi meets with the Prime Minister of Pakistan, Mr. Shahid Khaqan Abbasi in Islamabad at his residence. A group photo is taken during the visit. Picture shows: Prime Minister Shahid Khaqan Abbasi, Hareem Farooq, Ali Rehman, Usman Mukhtar, Imran Raza Kazmi along with the other cast and crew members. Parchi will release on January 5th in Pakistan and January 12th in USA & Canada.

Oman Air Cargo held its Second Cargo Awards 2017

Lahore –  In a night of excellence, Oman Air Cargo, one of the leading air cargo carriers in the region, recently hosted its second Oman Air Cargo Awards. The event was held to recognize the outstanding achievements among the local cargo agencies, also to acknowledge the company’s close partnership with the Public-Private establishments.

At the event, Mohammed Al Musafir, Senior Vice President, Oman Air Cargo – Commercial, expressed his highest appreciation and gratitude to the partners for their confidence and loyalty to Oman Air. He then thanked the attendees for their constant support to the company.

“Oman Air will always be on track to achieve its goals and aspirations, along with becoming an industry standard-setting airline. The national carrier of Oman continues to extend full support and backing to its partnership network,” Al Musafir said.

Oman Air Cargo took the opportunity to thank its core staff for their relentless commitment, dedication, and eager attitude to achieve year-on- year success amid industry challenges and increased competition.

“Oman Air Cargo Awards” is a pan-Oman forum to recognize the success of the local Air cargo industry that operates in partnership with Oman Air cargo division. As the airline looks to strengthen its presence in the market, the awards are a great testament to our partners who work so hard for our clients world-wide, also comes as part of continuous professional development.
Winners at the 2017 Oman Air Cargo Awards are as follows: “Agency of the Year”: National Travel & Tourism (NTT), “Highest Growth Year-on-Year”: Eagle Freight Express, “Highest Yield Return”: Reliance Freight Systems, “Partnership Appreciation”: Oman Air SATS, “Partnership Appreciation”: Directorate General of Customs – Royal Oman Police, “Partnership Appreciation”: Directorate General of Airport Security – Royal Oman Police.

With a soon to be completed state-of-the art cargo handling facility at its hub in Muscat International Airport, and a 100% cloud based cargo platform, Oman Air Cargo offers access to over 150 online and offline destinations across the globe.

Iconic LG Styler maximises capacity to raise bar for clothing care

Web Desk – LG Electronics (LG) will showcase a larger version of its revolutionary Styler at the upcoming CES 2018, complete with an expanded interior allowing storage of up to six garments. Wi-Fi connectivity and other smart features also boost user convenience of the LG Styler a step further to make life easier for modern consumers on the go.
The newest Styler can care for a wide range of garments and items for the entire family – including clothing that requires extra delicate care such as coats and formal wear to jeans, jumpers, or even babywear and plush toys. The Moving Hanger can hold up to five items of clothing, and the Pants Crease Care inside the elegantly designed Glass Door can hold larger pants, even up to a waist size of 48 inches, while leaving a longer crease of up to 60 centimeters. The LG Styler’s expanded interior allows room for clothes that occupy a larger amount of space such as down jackets and padded winter coats.
The Styler’s Wi-Fi compatibility and easy-to-use smartphone controls take user convenience to a new level. Various styling courses are available for download and the mobile app can be used to track energy consumption or set up to notify the user at the conclusion of a cleaning cycle. For clothes with NFC tags, the smartphone app can scan the tag and inform the Styler which course is most effective.
At the heart of the Styler is LG’s innovative TrueSteam™ technology which gently sanitizes garments and neutralizes unpleasant odors, removing over 99 percent of allergens and bacteria in clothing.1 The hot steam sprayed directly onto clothes sterilizes as well as straightens while the Moving Hanger shakes out remaining wrinkles. The Easy Pants Crease Care also reduces behind-the-knee creases on pants and can even leave a crisp line down the center of each leg for a sharp finish.

Cheetay joins hands with Pepsi

LAHORE  –  Cheetay.pk has established a concrete base in the domain of logistics and delivery in Lahore and is actively venturing into multiple business categories. Having secured $1.1 million in Series A-1 funding Cheetay.pk is expanding business operations by launching diverse business categories.
Being on track to branch out into multiple categories Cheetay.pk’s next aim is to collaborate and partner with multinational companies to establish a brand that ensures trust, quality and reliability. Cheetay.pk has collaborated with Pepsi as its official beverage partner. Since Pepsi has entered the domain of digital retail and is now actively promoting sales through digital stores it chose to partner with Cheetay.pk because of the market share it has acquired in Lahore.
According to Ahmed Khan, CEO of Cheetay.pk, “Venturing into multiple categories has always been our business development approach and goal, similarly reaching out and affiliating with trusted multinational brands to create brand equity, recognition and awareness is what we intend to do now.
By associating and joining forces with trusted names these corporate partnerships will not only help in creating a positive image but will translate into additional customers and will pave the way for greater opportunities”.

Thar Coal Projects will turn Tharparkar into a developed region, says Dr. Ishrat Hussain

Karachi – Former Governor State Bank and eminent economist, Dr. Ishrat Husain said on Sunday that Thar Coal projects will turn the currently underdeveloped district Tharparkar into a developed region.“The Pakistan government and other corporate sector organizations should adopt the social development model devised and implemented by the Sindh Engro Coal Mining Company (SECMC) in Thar to help the uplift of other lagging areas of the country,” he added.He was addressing the inaugural ceremony of a Thar Foundation-established school in the village Abban jo Tarr, Thar Coal Block II. A handicrafts center was also inaugurated at Thar Block II, Model House by Ameena Saiyid, head of the Oxofrd University Press.The center has been established by Thar Foundation to empower the Thari women economically by removing the middleman factor. Dr. Ishrat Husain lauded Thar Foundation’s social development model saying, “We could do away with illiteracy, poverty, and hunger if Pakistan’s private sector adopted the development model in place in Thar.”He said that mining and power projects are comparatively an easy job when juxtaposed with the area’s social and economic uplift, which are very well handled by the SECMC here. Dr. Husain added, “was quite a satisfying factor in the entire project.”Prior to the inauguration sessions, SECMC Chief Shamsuddin Ahmed Shaikh gave the delegates a comprehensive briefing on the mining and power projects as well as the community development program carried out from the Thar Foundation’s platform.

The delegates visited the SECMC’s mining project, Engro Powergen Thar Limited’s under-construction 660MW power plant and model house for the resettlement village before witnessing the school inauguration at village Abbas jo Tarr. The community welcomed the guests by presenting traditional Ajrak and Loee.

Head of Oxford University Press Pakistan Ameena Saiyid said that the cultural handicrafts made by the Thari women are commendable and that we should promote them at all potential platforms.

“SECMC’s bid to empower women of the area, socially and economically, in the form of women dump truck driving program is innovative and exemplary,” Saiyid said after engaging with the trainees of the program on the field.

Speaking at the occasion, SECMC chief Shamsuddin Ahmed Shaikh reiterated, “The social and economic uplift of Tharparkar is part of their duty and not something as favour.” “Provision of free quality education for children, safe drinking water for communities, and modern-day health facilities for constituting our commitment,” Shaikh asserted.

The delegation visiting the Thar Block II also comprised prominent analyst Dr. Huma Baqai, President Meezan Bank, Irfan Siddiqui, Chief Executive Officer Habib University Parvez Ghias, senior journalist Murtaza Solangi, columnist Zofeen T. Ebrahim, Masood Akhtar, former diplomat Alam Brohi, Aijaz Nizamani and among others.