OPPO reinforces lead position by becoming Pakistan Super League’s official smartphone partner

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Lahore – The Selfie expert and leader brand, OPPO makes history in Pakistan as it becomes the official smartphone partner of the much awaited HBL Pakistan Super League (PSL) 2018. The partnership was announced at an exclusive, star-studded signing ceremony and media conference held here today. The event was attended by many notable sports and media personalities including the man of the hour, Hassan Ali, Sarfaraz Ahmed, the captain of Pakistan’s national cricket team along with senior management team from OPPO, PCB officials and journalists.  A special segment was hosted by Zainab Abbas, the renowned sports journalist where she interviewed Hassan Ali one on one. Mr. George Long, CEO, OPPO Pakistan and Ms. Naila Bhatti, Director Sales & Marketing, Pakistan Cricket Board (PCB) were the official signatories at the signing ceremony.

According to industry reports (GFK) OPPO is now the No.2 smartphone brand in Pakistan with 17% of market share. OPPO F5 and OPPO A37 feature amongst the top 3 best-seller smartphones in Pakistan in December of 2017. OPPO has always been associated with sports and entertainment globally and the company has yet again set a benchmark in the field of cricket by becoming the first international smartphone brand to sponsor PSL. HBL PSL 2018, in its third season, is a franchise Twenty20 cricket league which was established by the Pakistan Cricket Board in 2015. It will kick-start from 22 February in Dubai. OPPO has also been a global partner of the International Cricket Council (ICC) for four years now.

Speaking on the occasion, Mr. George Long said, “It is a proud moment for me as OPPO partners with the HBL Pakistan Super League, the first international smartphone brand to join hands with PSL. OPPO as a brand supports the youth and it is our aim to promote and develop everything that the youth is interested in and involved with. Cricket is not just a game but a kind of culture for Pakistan’s youth offering a unique combination of sports, glamour and entertainment all together. With this tie-up with PSL and young Pakistani cricketer Hassan Ali, I am positive that OPPO will come closer to the hearts of millions of cricket loving youth in the country.”

Ms. Naila Bhatti, Director Sales & Marketing PCB said “On behalf of the Pakistan Cricket Board it gives me immense pleasure to announce our tie-up with OPPO as the official smartphone partner for HBL Pakistan Super League 2018. It is a special moment for us since we are partnering with an international smartphone brand for the first time in the history of PSL which is also a reflection of PSL’s growing popularity.  Both cricket and OPPO have a huge following amongst the youth and I am sure this association will help in further promoting the true spirit of cricket amongst the youth of Pakistan.”

OPPO unveils first ever Pakistani TVC

Maximising its efforts to capture the spirit and excitement of cricket amongst the youth in Pakistan, OPPO also unveiled its first Pakistani TVC featuring the super talented young cricketer Hassan Ali. In an immensely enjoyable and interactive exchange with Zainab Abbas, Hassan Ali shared his experience of working with OPPO and starring in his first TVC.

“I was a little nervous, this is a different kind of performance, but I have to say, the experience was fantastic. I hope my fans like my first ever TVC that I have put my utmost passion and dedication in.

Talking about his partnership with the world’s leading camera phone brand, Hassan Ali said “I am very happy to represent OPPO, as I feel that OPPO represents the youth of Pakistan. I have used OPPO F5 and am very impressed with the impressive selfie features of my new OPPO F5! For spectators, OPPO’s A.I Beauty Recognition Technology feature, 20 MP Selfie Camera Full Screen and its distinguished facial tracking can be used as a visual device on the cricket field.”

About OPPO F5

OPPO F5 is the first smart phone that brings Artificial Intelligence into selfie feature in Pakistan with years of R&D. OPPO F5 comes installed with a 20MP front camera with an ultra-sensitive F2.0 aperture and 1/2.8” sensor. Both features allow the camera to gain more information to produce better images with less noise in low light conditions. And for the rear camera, the 16MP rear camera is excellent for all day and night shots. The F5 will be OPPO’s first 6.0-inch FHD+ full-screen display device, giving the user a vivid visual enjoyment without the need to increase the size of the phone.

BASF breaks down the 2017 automotive colors market

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Lahore –   With the “BASF Color Report For Automotive OEM Coatings”, BASF’s Coatings division provides a global analysis of the color distribution in the 2017 automotive market. Globally, white maintains its strong position in all segments and still is the number one color with a market share of almost 40 percent. Together with black, gray, and silver, the achromatic colors continue to be the most prominent. When it comes to chromatic colors, the share of blue and red is almost equal, followed by brown. The global overview of the car segments shows: the smaller the car the more vivid the color.

With increasing sales and number of models, Sport Utility Vehicles (SUVs) significantly influence the popularity data. While white and black are still strong colors within this segment, red, blue, and especially brown are showing up more and more. This mirrors the expected growth and diversification of the model range of these robust vehicles.

The figures of the European Color Report 2017 reveal that achromatic colors are still the most popular. About 78 percent of all cars were painted white, black, gray or silver last year, marking a continuing trend. Among the achromatic colors, the proportion of gray increased to 19 percent. Gray has now attained the same popularity as black. The growing share of gray is underlined by the increasing diversity of gray shades. With more than 100 variations, gray has the second highest number of shades after blue.

“Gray – with its associations with concrete and glass – represents the most urban color and has increased strongly over the past years. With shades from light and mid-grays to dark anthracite, it represents a huge variety and in so doing has gained its strong market position,” said Mark Gutjahr, head of Automotive Color Design EMEA at BASF’s Coatings division.

Of the chromatic colors, blue continues to trend strongly. While the overall share of 10 percent remained stable, the proportion of blue increased considerably in terms of its share in the chromatic palette: nearly every second chromatic car produced in Europe 2017 was blue – a trend predicted by BASF’s Coatings color designers and reflected in the numerous blue shades in the last color trend collections. With nearly 130 different variations, blue also remained number one in terms of color diversity.

The North American Color Report 2017 points out that new pigment technologies increase the demand for special effects that shimmer and shine. This leads to a larger variety within the color segments – especially with the achromatics white, black and silver/gray, which are the most popular vehicle colors in North America.

Even in the growing segment of electric vehicles achromatic colors are still preferred – although gray/silver appears to be more popular than white or black at this early stage in electric vehicle development. Color aesthetics are being increasingly considered in combination with functionality, so the ability to be detected by sensors has more relevance than ever before, and BASF will continue to monitor these developments.

“Our trend research shows the continued importance of the achromatic color space, dominated by white, black, and gray. It’s critical for us to innovate in these areas, so we look for unique ways to find colors that capture the essence of the customer’s brand to how it helps define the shape of the car,” said Paul Czornij, head of design for BASF Color Design Excellence Group in North America.

Blue and red are the key chromatic colors in North America. The blue color space is also very versatile and can achieve a large diversity of shades, ranging in lightness, saturation, and subtle hue changes. Other colors, such as orange, are showing up in the analysis. These shades provide more options for the consumers to tie in to their particular preferences.

The automotive coatings market in Asia Pacific is being driven by the increasing vehicle population and the diversity of the different regional conditions which is also reflected in the Asia Pacific Color Report 2017. With an overall distribution of 49 percent, white is the most favorite color in the region. Due to the cultural context in Asia Pacific, white colors are associated with the positive image of purity and intelligent advanced technology. Thus, white cars have been gaining a high-volume growth in Asia Pacific over the past couple of years. Apart from white, brown colors are also gaining popularity – especially for mid-size SUVs. Both white – especially pearl white – and brown are positioned as stylish colors with luxurious flavor that are welcomed by the Asia Pacific market.

Bright red, as a provocative yet smartly individual color area, is highly popular in the chromatic range of automotive colors within the automotive market in Asia Pacific. In general, red for automotive attracts attention, which is an important factor in the mature markets of Asia Pacific.

With the analysis of the global distribution of automotive colors, BASF’s Color Report For Automotive OEM Coatings supplements the Automotive Color Trends published annually by BASF’s Coatings division. While the trend collection presents color concepts that will shape the automotive future, the Color Report is concerned with the present-day market situation and thus refers to the data of the previous year. Within the last years, color diversity has increased and the possibilities for innovative color concepts are multifaceted. Therefore, BASF works closely with OEMs to compose the desired look and feel, underlining the spirit of the automotive brands.

Hundreds of colors are currently in the market and include a broad selection of unique effects. Moreover, functionalities of coatings play an increasing role. Paints with an integrated temperature management, for instance, strengthen a sustainable future mobility. As they minimize the heating of the car surface and thus the heating of the interior, savings in air conditioning lead to reduced fuel consumption or an extended range of electric cars.

Pakistan becomes one of the fastest growing Tang markets in the world

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Lahore –  Tang Pakistan recently won the Silver World Advertising Research Centre (WARC) Media Award for the effective use of partnerships and sponsorships for their campaign, ‘Tang: Touch of Magic’.Tang Pakistan won the accolade for the digital recipes that were created in partnership with various digital platforms which in turn helped facilitate category expansion. It has been one of the most sought after drink in summer and during Ramadan. The brand collaborated with renowned culinary portals and cooking experts to increase penetration, and generate trial and consumption. The purpose was to extend the use of TANG from a “summer and re-hydration” association to innovation in terms of food recipes as well as changing the perception of Tang from being a summer beverage only to one that can be consumed throughout the year, no matter the season.

While praising the efforts of the team behind the success of Tang Pakistan, one of the panellists commented that: “A great set of insights led them to a bunch of different executions that made a lot of sense. It was very strong and very different in terms of insights and cultures.”

As a result of engaging consumers through digital portals, and Facebook food groups; Tang Pakistan’s market share surged drastically over the past two years. With massive consumer engagement generated online, the campaign success enabled an extension in consumption occasions, thus making Pakistan one of the fastest growing Tang markets in the world. “Pakistan is a great marketplace and the scope of doing business cannot be found anywhere else in the world”, said Usman Muneer, Managing Director of Mondelēz Pakistan Limited, “given the diverse consumer base and the surging demand, Tang has grown tremendously in the past decade.”

The WARC Awards scheme is based on a global search for next-generation marketing effectiveness and it rewards work entered into four categories. Each has its own judging panel and a separate classification of awards. Founded in 1985, WARC is a privately owned entity that offers advertising best practices and insights from the world’s prominent brands and features advertising case studies from more than 50 industry sources.

Lok Virsa launched a book in Alhamra Today

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Based on the golden book of organized Pakistani cinema and film industry folk ‘Journey through lens’ has been launched. 
Director folklore at the opening ceremony, Dr. Fouzia Saeed, Syed Noor, Ijaz Sohail Gul Jamal spoke.
National Institute of Folk and Traditional Heritage, Lok Virsa organized by Lahore Arts Council Alhamra Hall number three in the book based on the film of Pakistan ‘Journey through the film, which was decorated Lens’ opening ceremony, cinema, literature, history and culture of the participants associated with celebrities. The book covers the approach to the different periods of the start of the Indian Subcontinent, film industry and its promotion. Director folk Dr. Fouzia Saeed’s book Pakistan cinema and film industry’s golden past is the subject of a fascinating memories and events and a course in the history of film in Pakistan and readers the stages of development of the cinema industry or offers a different and interesting way. The folk is busy working on various projects to secure herbal traditions in film and in this respect are also in the classic film to Mandvi Club organized film audience every week Islamabad said . The book also sheds light on the artistic journey of other artists, including Pakistan’s star performers Santosh Kumar, Sabiha Khanum, Waheed Murad, Sultan Rahi Association. This book will serve as the reference for students of film and cinema research other speakers said while addressing the opening ceremony.

Zong 4G’s New Vision for a Healthier Environment

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Lahore – Zong 4G, the country’s No.1 4G network and a socially responsible corporate entity is leaving no stone unturned to leave zero environmental foot print. The company recently made all its offices including CMPak Headquarters a smoking free zone. Beginning from January 2018, the smoking of cigarettes and other lighted products is no longer allowed in the office premises.

Smoking is injurious not only to health but also to environment. It releases toxic air pollutants in the atmosphere, the cigarette butts litter the environment and eventually the toxins seep into soil and waterways. Despite the mounting evidence of association between air pollution and ill health, little attention has been paid to it.

The decision to go smoke free was prompted from the Zong 4G’s commitment to environment sustainability. The smoking free workplace has been welcomed by the employees as sheer commitment for the societal and environmental well being. The substantive improvement in air quality is not only for the conducive and healthier work environment of Zong 4G employees, but a sustainable ecology as well, for the society overall.

The Company has dedicated the efforts for going green and opting for a sustainable energy supply for a significant portion of its headquarters as well as remote belts of Pakistan. Zong 4G has pledged not only to lead the digital innovation but contribute towards a greater social impact by improving the lives of employees, communities and also ecological system.

Oman Air celebrates the arrival of its newest aircraft, the Boeing 737 MAX

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Lahore –  Oman Air, the national carrier of the Sultanate of Oman, has celebrated the inauguration of its new Boeing 737 MAX. The addition is part of an exciting fleet and network expansion programme, which will see Oman Air operate new destinations worldwide.H.E. Dr Ahmed bin Mohammed Al Futaisi, Minister of Transport and Communications, Chairman of Oman Air, said: I am delighted to be here today to witness the latest addition to the Oman Air fleet. The Boeing 737 MAX is at the forefront of aviation technology and amongst the most efficient planes in the sky today. Oman Air has put an order of 30 MAX aircraft and this is the first aircraft delivery of this order.As Oman Air embraces a new business model, destination model, following the latest restructuring process by Oman Aviation Group, The Airline will undergo a repositioning program as a point to point national carrier. The new model emulates the best practices by countries that have similar position as that of Oman such as Iceland. Since adapting the destination business model, Iceland Air has increased the number of tourists five-fold since 2010 and delivered profitable growth.Oman’s key target client base is inbound visitors attracted to Oman as a destination for tourism and business. Hence, this business model levers on a strategic position and a strict integration with Tourism sectorDifferent factors will be taken into account to leverage on this model such as the development of distinctive leisure-focused network and products, integration with tourism sector and the development of an international marketing strategy with a brand rooted in local culture.With the expansion of Oman Air fleet with the most efficient planes, world class ground services, excellent marketing and the alignment with other leading sectors, we are confident to make Oman Air the first choice of the targeted 39 million passengers by 2030.

Acting CEO of Oman Air, Eng. Abdulaziz Al-Raisi, celebrates the inauguration of Oman Air’s new Boeing 737 MAX, saying: This is a very exciting day for us as we take delivery of the first of our 30 Boeing MAX aircraft on order. By the end of 2018 we will receive a total of 5 aircraft into our fleet. They will serve both domestic and short to medium international sectors. The new B737 MAX will be equipped with 12 new Business Class seats with large 17 inch touch screen monitors and all the amenities needed for the busy road warrior such as individual power and USB points. The 150 seat Economy class cabin will also undergo a significant refresh with new interiors, 10.2 inch Thales Gen V touch-screen monitors, and high power USB outlets for each triple seats and individual USB outlets for every guests. In June, we will also receive the first of our three 7879- Dreamliner on order, two of which will have a new First Class product with 8 full privacy mini suites, 24 Business class lie-flat seats with direct aisle access for all guests. Both aircraft will be equipped with leading technology, latest in comfort and amenities, including cutting edge entertainment to enhance the travel experience of our guests.”

Since taking over as Acting CEO in October 2017, our focus has been on bringing down operational costs without shrinking our service offering or network growth. We have opened three new call centres in India, Kuala Lumpur and Romania — all of which now operate 24 hours a day and supplements the Oman based call center, which are fully Omanised.

Omanisation has been a key focus of our policy and we are taking clear steps to fill senior posts with Omani candidates including developing outstanding career prospects across the globe as the airline expands.

In 2018 Oman Air will be launching three new destinations – Casablanca (Morocco) in June, Istanbul (Turkey) in July, and Moscow (Russia) in October. The three new exciting routes are part of Oman Air’s strategic expansion plan, providing a streamlined global network that offers greater connectivity at our Muscat hub.

With a view on driving down costs and maintaining efficiencies, e-commerce and IT investment is a key focus for us. Enhancements to the e-commerce system include an upgraded gateway that accepts more forms of payment, making booking flights for our guests much easier. Visitors to the website “omanair.com” have tripled thereby increasing our sales of over one million USD through our online portal. Oman Air recognizes the importance of the online experience, and therefore two new languages; German and Chinese, are now available through our website.

A new dedicated “Oman” homepage has also been added, which provides useful information and showcases the airline’s latest promotional offers, with more friendly ticket booking and check-in facility, all part of offering greater convenience to our Omani guests.

Our Sindbad loyalty programme has also undergone significant enhancements, now reaching over 700,000 members — demonstrating our commitment to reward and form genuine connection with our loyal guests. Sinbad members can now use their miles to purchase tickets online through the Oman Air website. Members can also use the Oman Air mobile application to download their digital membership card, check on their mileage balance, update their preferences, book a ticket, and check-in online and much more. Members’ Facebook accounts can now also be linked to their Sindbad account.

Whilst there has been a great deal of emphasis on keeping costs down, the fleet and network has continued to grow and Oman Air has continued to invest in its award winning on board experience. The ten year relationship with Thales, the world renowned technology company, means that Oman Air can offer the very latest in inflight technology. The 737 MAX is equipped with the advanced state- of-the-art AVANT IFE System. Business Class passengers will enjoy the largest screens provided on a single aisle aircraft and Thales’s unique passenger interface will enable business and economy passengers to access an impressive list of entertainment and informative features.

It is therefore no surprise that with a continued focus on operational excellence, 2017 has been a stellar year for Oman Air. The airline has won four World Travel Awards, Seven Stars Luxury Lifestyle and Hospitality Awards, Skytrax World Airline Awards and the Frontier Awards. Guests and the rest of the industry continue to applaud Oman Air’s unbeatable product offering and inflight service which plays an integral role in the airline’s success; increasing passenger numbers and expanding the network.

P&G employees dedicate quality time at SOS Children’s Village

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Lahore – As part of P&G’s effort to engage employees in the company’s community programmes and its Diversity and Inclusion mission which aims to recognize and celebrate the uniqueness and authenticity of each employee, P&G employees recently visited the SOS Children’s Village and dedicated quality time to spend with the children there.

In volunteering their time, P&G people endeavored to spread cheer and happiness by creating a memorable day for the children through the highly anticipated ‘Funfest’ event. Around 145 children joined over 50 P&G volunteers in various fun-filled activities aimed at promoting a spirit of collaboration, team-work, healthy competition and passion to win. P&G’s dedication to doing this is grounded in its Purpose to improve lives of Pakistani people in need. Through its social responsibility programmes, P&G seeks to provide everyday basics to help create the experience of home and improve everyday health and confidence for people in need.

Karachi Literature Festival Programme and Book Prizes Shortlists Announced

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Karachi – The 9th Karachi Literature Festival (KLF), the country’s most anticipated literary event, is scheduled to be held on 9, 10, and 11 February 2018 at the Beach Luxury Hotel, Karachi. A vibrant programme of talks, interviews, panel discussions, readings, book launches, English poetry readings/slam, Urdu mushaira, Sindhi mushairo, stand-up comedy, author signings, performing arts, film screenings, open mic, book fair, and literary awards has been lined up. With ideas and subjects as diverse as cricket, child abuse, writing autobiographies, and pop culture being explored at the KLF, the event promises to be a literary and cultural feast.

Around 200 Pakistani and 30 international authors and speakers from ten countries will participate. Francis Robinson and Noorul Huda Shah will be the keynote speakers at the inauguration and the closing ceremony will be addressed by Anwar Maqsood, Amit Chaudhuri and Mani Shankar Aiyar. There will be 26 book launches and more than 70 sessions. This was announced by Ameena Saiyid, Managing Director, Oxford University Press (OUP), and Founder/Director, Karachi Literature Festival, and Co-founder, Children’s Literature Festival, at a press conference.

Among the many literary luminaries, academics, and intellectuals participating are Abdul Malik Baloch, Ahad Raza Mir, Amir Adnan, Amin Hashwani, Arfa Sayeda Zehra, Arieb Azhar, Arif Hasan, Ashraf Jehangir Qazi, Asif Raza Mir, Attiya Dawood, Bari Mian, Bushra Ansari, F.S. Aijazuddin, Fasi Zaka, Hafiz Pasha, Hameed Haroon, Hamid Khan, Harris Khalique, Huma Baqai, I.A. Rehman, Iftikhar Arif, Imdad Hussaini, Iqbal Akhund, Irfan Khoosat, Ishrat Husain, Izhar Soomro, Javed Jabbar, Kaiser Bengali, Kamran Asdar Ali, Kami Chouhdry, Kishwar Naheed, Mahtab Akbar Rashdi, Mehreen Jabbar, Mohammad Zubair, Mujahid Barelvi, Nadeem F. Paracha, Nadeem Hussain, Nafisa Shah, Neelam Basheer, Pervez Hoodbhoy, Raza Rabbani, Sabyn Javeri, Salman Ahmad, Samina Ahmed, Sania Saeed, Sarmad Khoosat, Shaharyar M. Khan, Shamsh Kassim-Lakha, Sharmeen Obaid Chinoy, Sheema Kermani, Sima Kamil, Syed Salim Raza, Syeda Abida Hussain, Wasif Rizvi, Zafar Hilaly, Zarrar Khuhro, Zia Mohyeddin, and Zubeida Mustafa.

Kesho Scott, Tahira Naqvi, A.G. Noorani, Saif Mahmood, Sheela Reddy, Y Venugopal Reddy, Amarjit Chandan, Isambard Wilkinson, José Oliver, Jürgen Wasim Frembgen, Ibrahim Waheed Ogaru, Aurélie Salvaire, Amardeep Singh, Claire Chambers, Kamila Shamsie, Qaisra Shahraz, and Victoria Schofield are some of the international authors participating in the festival. 

“Karachi Literature Festival, the ninth in this city, is like a beacon whose light spreads out far beyond the grounds of the Beach Luxury Hotel—indeed, far beyond this city and country,” said Ameena Saiyid. “The Festival has grown rapidly. Attendance rose from roughly 5,000 in 2010 to 200,000 in 2017” she added

While talking to the media, Ameena Saiyid mentioned that four prizes are awarded at KLF every year. These include the KLF-Pepsi Non-Fiction Prize, KLF-Getz Pharma Fiction Prize, KLF-German Peace Prize (Consulate General of Germany), KLF-Infaq Foundation Urdu Literature Prize, and Italy Reads Pakistan Award (sponsored by the Consulate of Italy). The submissions received for the prizes are evaluated by panels of jury members comprising eminent critics, writers, and scholars. Books shortlisted for these prizes were announced at the press conference.

The three books shortlisted for the KLF-Pepsi Non-Fiction Prize are Lahore in the Time of the Raj by Ian Talbot and Tahir Kamran; Urban Traditions and Historic Environments in Sindh by Anila Naeem; and Imagining Pakistan by Rasul Bakhsh Rais. The KLF-Pepsi Non-Fiction Prize of Rs 250,000 goes to the best non-fiction book originally written in English in 2016-2017 by a Pakistani or Pakistan-origin foreign national.

The KLF-Getz Pharma Fiction Prize will be awarded to the best novel or short story collection originally written in English in 2016-2017. The author (a Pakistani or a Pakistani-origin foreign national) will be awarded Rs 300,000. The Party Worker by Omar Shahid Hamid; Exit West by Mohsin Hamid; and Snuffing out the Moon by Osama Siddique are the three books shortlisted for this prize.

Prison Narratives by Akhtar Baloch; Indus Waters Treaty: Political and Legal Dimensions by Ijaz Hussain; and Imagining Pakistan by Rasul Bakhsh Rais are the three books shortlisted for the KLF-German Peace Prize which is a joint project of the Consulate General of Germany in Karachi and KLF. The first prize of 3000 euros is given to a fiction or non-fiction book that promotes peace, tolerance, and international understanding, written by a Pakistani or a Pakistani-origin foreign national, or any foreign national residing in Pakistan.

The KLF-Infaq Foundation Urdu Literature Prize of Rs 200,000 will be awarded to the best book of prose or poetry in Urdu. The books shortlisted for this prize include Deed wa Deed by Altaf Fatima; Qila e Faramoshi by Fahmida Riaz; and Aatey Hai Ghaib Sey by Anwar Sha’oor.

“KLF is not merely a local affair. With participants and visitors from all over the country, from all four provinces and all of our major cities, this is truly an all-Pakistan event. More so, with participants from UK, USA, Germany, Maldives, France, India, Singapore, Italy, and Canada, it is truly an international event,” said Asif Farrukhi, Co-founder of the Karachi Literature Festival.

This year Pepsi Co is the title sponsor of the event. Sponsorship is also provided by Pakistan Petroleum Limited (PPL); United Bank Limited (UBL); Consulate General of the Federal Republic of Germany, Karachi; Goethe-Institut; Embassy of France; Alliance Francaise;  British Council; U.S. Consulate General, Karachi; Getz Pharma; Infaq Foundation; Friedrich-Ebert-Stiftung; Tapal Tea; Habib University; LUMS; I AM KARACHI; and TV One.

Premium products reinforcing high-value consumer satisfaction take centre stage at LG Innofest 2018

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Company plans to enhance recognition as a true premium brand by launching leading products aimed at driving a change in the market and accelerating a profitable growth in 2018

Lahore –  LG Electronics (LG) – a global leader and technology innovator, unveiled a spectacular line-up of premium products for the Middle East and Africa (MEA) region at the company’s annual two-day innovation event – InnoFest 2018. Held in the beautiful city of Cape Town – South Africa and attracting over 300 retailers, partners and customers from across the Middle East & Africa (MEA), Innofest 2018 represents an ideal platform to showcase latest products and ground-breaking technologies aimed at solidifying the image as a provider of ultra-premium products, accelerating a profitable growth in 2018.

Speaking at Innofest 2018, Kevin Cha, President, LG Electronics Middle East & Africa, said: “Today businesses are evolving at a rapid pace than ever before and it is during these testing times, that we adapt and keep up to the changes to be able to prosper and achieve sustainability. Building on our premium products strategy for the region, we remain committed to working and engaging with our various channel partners to ensure LG innovation and technology remains at the forefront of our business strategy to increase profitability and growth in the MEA.”Focussing on a variety of premium products that that will be rolled out in 2018, the key highlights included the latest OLED TV with the ground-breaking 65” LG W8 with a built-in a9 Intelligent Processor, which made its debut at the 2018 Consumer Electronics Show (CES); the TWINWashTM washing machine which has revolutionized and simplified consumer lifestyles with the capability to wash two loads simultaneously; the InstaView Refrigerator, which has won exceptional reviews and accolades for its high-end design and aesthetic, LG’s most talked about LG SIGNATURE line-up with the LG SIGNATURE OLED TV, LG SIGNATURE Refrigerator, the LG SIGNATURE TWINWash™ washing machine and the LG SIGNATURE Air Purifier, revolutionising a premium lifestyle.The latest air conditioning solutions with the cutting edge Inverter Technology will also form a key highlight. While regular air conditioners can only turn on and off, LG’s Inverter Technology can control rotation frequency to produce cooling more efficiently.LG’s smart inverter technology has taken LG Electronics to new heights in energy efficient and durable home appliances that facilitate savings from day one. The smart inverter compressor technology has proven to be a ground breaking solution with exceptional performance attributes specially designed for modern consumer. While consumers across the world prioritise a wide variety of different features when choosing appliances for their home, energy efficiency is notably growing.

Another key highlight at Innofest 2018 focussed on the company’s ground-breaking line-up of intelligent robots and innovations in artificial intelligence and developments in the IoT ecosystem.

LG Electronics (LG) was honored with more than 90 awards at CES® 2018, led by the Official CES Best TV Product Award (presented by Engadget) for the fourth consecutive year, this time for the new LG AI OLED TV (model C8). LG also earned numerous best-of-show honors for the LG InstaView ThinQ™ Refrigerator and LG 4K UHD Projector.

“LG is a world leader in electronics and appliances and is now proud to usher in technological change that has gone beyond improving lives to offering seamless everyday experiences for consumers. We are driven and motivated by a philosophy that is innovation-led, sustainable and ultimately creates premium products,” said Mr Derek Sim, Marketing Director, LG Electronics Middle East & Africa.

InnoFest 2018 served as a strategic platform to drive the message that, in 2018 the company will further accelerate its premium product strategy by enhancing overall brand image and focus on profitable growth with the roll out of premium and flagship model launches over the coming months across the MEA region. LG’s latest premium products highlight the true extent of LG’s innovation leadership and the company’s passion for consumer-centric insights that drive the evolution of life.