Lahore – Dettol is a leading household name for germ protection and disease prevention, carrying out several awareness programs for mothers, their kids and households.Several illnesses are becoming common in the country and prevention is indeed the best cure to keep oneself safe from these. Staying true to its purpose of germ protection and disease prevention, Dettol set up three health camps each at Nishtar Medical Hospital, Nishtar Medical College and Nishtar Dental College & Hospital.
The camps created Influenza awareness and also provided information for its timely prevention. Informational leaflets and handouts distribution was also done for better understanding of the public. Dettol sponsored hand washing units were placed at these camps to educate people on the importance of hand washing and how it can reduce the chances of several diseases including influenza. Frequent usage of a sanitizer or washing hands with a hand wash are some of the key ways of ensuring prevention.
In addition to screening for Influenza performed by Doctors from Nishtar Medical Hospital, three other information desks were also spread across the complex for better guidance of people. At the occasion VC Nishtar Medical College graced the ribbon-cutting ceremony to initiate the camp.
On this initiative Fahad Ashraf – Chief Executive and GM Health, Reckitt Benckiser, makers of Dettol, Pakistan said:
“RB has been proud to take such initiatives for protecting the lives of people from germ protection and also providing prevention to the masses from diseases such as influenza. We have always tried to spread hygiene and for this purpose we have always ensured that awareness reaches to every corner of the country and have been working really hard on it. This time also we stood together to protect people from infections like Influenza hence this camp had been setup and we had everyone’s support and made this gesture a success”.
Masarrat Misbah Makeup launches brand new Matte Lip Collection
Lahore – Masarrat Misbah Makeup, Pakistan’s first Halal certified makeup brand, has launched their newest additions to their line including eyeliner, new shades of liquid lipsticks and matte lipsticks.
Liquid Lipstick from MM offers 3 new shades to the range. It’s a universal color range and long lasting which does not fade. It’s suitable for anyone who is looking for rich and pigmented liquid lipstick. MM just gives you that in one application.
Second product from the range is the ultra-Matte Luxe lipsticks that are a must have for any season. These are highly recommended for those who are looking for pure pigmented lip colors in just one stroke. Matte Luxe offers long lasting wear with Shea butter and Vitamin E.
Perfect Wear Eyeliner – Noir from the MM makeup range is your solution to dramatic and sleek eye liner creations. Their new brush applicator lets you create any version of your favorite cat eye.
“I am thankful to all those who have supported us through our journey and we look forward to your support in future as we. These newly launched lipstick shades are the ones in demand and are for anyone who is looking for pigmented and high quality appealing colors. With the Perfect Wear Eyeliner, you can get a smooth stroke in one go getting a perfect eyeliner look.” Masarrat Misbah, the founder of Masarrat Makeup.
All these products are available at leading outlets as well as online at http://www.masarratmakeup.com/
KARACHI KINGS SEASON 3 – TEAM AND ANTHEM LAUNCH
Lahore – Plant your feet, stand your ground and let your voices soar.
The Karachi Kings are ready for a sensational new round of cricket in the HBL-PSL Season 3.
With the start of the league only days away the Karachi Kings have their sights on the ultimate prize.
With the a different approach to the launch this year, the biggest team of the PSL, Karachi Kings launch event was held in the biggest game show of Pakistan, Jeeto Pakistan,
with Fahad Mustafa along with Waseem Badami in a special episode of the show.
In an impromptu meet and greet today before the launch event, members of the team and the management spent time with their supports and sponsors for the upcoming season. Among the players present at the event were President of the team and star all-rounder Shahid Afridi,
Captain Imad Wasim, Babar Azam, Usman Khan, Osama Mir, Tabish Khan, Hasan Mohsin,
Khurram Manzoor, Mohammad Rizwan, Mushtaq Khloro, Saifullah Bangash, Mohammad Taha, Mohammad Irfan and of course international cricketer Ravi Bopara.
In spectacular Jeeto Pakistan fashion, Fahad Mustafa engaged the crowd as well as the team members in his energetic style, encouraging them to take part in the games and festivities. The event also included the official launch of the Karachi Kings anthem, performed by Shehzad Roy.
The event was also attended by celebrities as well such as Faisal Qureshi, Humayun Saeed and Sanam Baloch. Also present at the event were Mr. Aqeel Karim Dhedhi – Chairman, The Arkadians, Brig. Mujtaba – Head of Corporate Communication, Fauji Foundation, and Mr. Tariq Wasi – CEO, Karachi Kings along with Team Director Mr. Rashid Latif.
Speaking at the event, Mr. Salman Iqbal – owner Karachi Kings said ‘As a collective unit the Karachi Kings is more than a team, it is a family. We are confident that this family will display a relenting drive and passion to achieve success in this season of PSL. With the final scheduled to be played in Karachi, it would make us immensely proud to be crowned the victors on our home ground with the people of Karachi. I am also very thankful to Ravi Bopara for visiting Karachi for the team’s launch event, it creates a very positive image of Pakistan, which has always been our goal’.
The management and members of the Karachi Kings team are deeply grateful to the love and support shown by the fans and especially our sponsors, Titanium Sponsor – Bahria Town, Platinum Sponsor – Nurpur and The Arkadians, Official Super Market – Imtiaz Super Store, Official Paint Partner – Brighto Paints, Home Ground Partner – Naya Nazimabad.
The Most Preferred Network of 2017 – Zong 4G
ISLAMABAD – Zong 4G added the highest number of customers in 2017, amongst all the network service providers. The company has continued to remain the foremost network preference for Pakistani’s by offering the best, reliable and most affordable state of art 4G service.
By hosting more than 70% of the 4G market share, the company has continued to remain, “No. 1 Data Company” through affordable rates and best network speeds. Hosting more than half of data traffic of Pakistan in 2017, the company has continued to dominate the market. The precision for customer centricity followed by the immense financial and technological prowess of its parent company, China Mobile Communications Corporation (CMCC), have been core elements to sustain its edge in the industry.
Zong 4G, the subsidiary company of CMCC in not only aiming to deliver best customer experience but also adheres to strengthen the Pakistani Telecom market by investing in its network operations. The investment of another $200M in 2017 has expanded the company’s 4G footprint to more than 300 cities across Pakistan, paving the pathway to making 100% of its network 4G enabled; adding the total number of sites to over 10,000, making it the fastest growing 4G network.
Enriching the customer experience, Zong 4G is facilitating customers by innovatively integrating technology and human interaction through e-care platforms. The 21 new tech- savyy Customer Service Centers in four provinces of Pakistan have been specifically designed to allow its customers to take full advantage of the entire range of Digital Solutions.
Through its best, reliable, fastest and most affordable 4G services, Zong 4G has set the benchmark against which the level of Digitization in the country is measured again.
Senate Committee recognizes contribution of Telecom Sector Highlights need for rationalized taxation
Islamabad – The Senate Standing Committee for Information Technology and Telecommunication has recently recognized the contribution of cellular sector of Pakistan and appreciated the investment in the country and job creation opportunities provided by the sector. The committee also raised concerns over high levels of consumer taxation with special reference on giving relief to the masses who are below a certain annual income level, which is not taxable as per prevailing tax laws.
The Senate Standing Committee on Information Technology expressed its concerns on high tax deduction on mobile recharge particularly on deduction of advance income tax from majority of subscribers who do not fall under tax net and have no way of claiming the refund. Senate Committee has directed the FBR and cellular mobile operators to present the recommendations towards a more rationalized tax regime.
Mobile penetration and services uptake has already hit the glass ceiling and wouldn’t be able to break this barrier until substantial tax relief is introduced. The taxes inhibit growth, discourage investment and stall services uptake among the masses, and this directly impacts the people of Pakistan to adapt the modern and latest technology. The Telecom Sector suggests abolishment of Advance Income Tax for that majority of telecom subscribers, who do not fall under the tax net and yet have to pay Withholding Tax which that they cannot claim back. In addition the sector recommends harmonization of FED/GST across Federation and all provinces and its rationalization to 16% in line with GST/FED rates applicable on other sectors of the economy. Moreover, sector believes that data tax will not only hamper economic growth in the country but will also adversely impact Government’s initiatives for the proliferation of mobile broadband in Pakistan. Telecom sector strongly recommends abolishment of GST on data services by the provinces.
The sector has time and again called for rationalized reduction in taxes that will help ensure affordable services for the masses, which in turn will increase mobile penetration, bring further socioeconomic benefits to Pakistan and will go a long way towards realization of the Government’s ambition of a Digital Pakistan.
Pakistan’s cellular sector, since its deregulation, has been at the forefront of introducing innovative services for enabling and empowering people and has played a key role in social and economic advancement. It has made substantial contributions to the welfare of the society and is amongst the largest contributors to the country’s exchequer in terms of direct and indirect taxes. The sector has invested over USD 15B in the economy since deregulation in 2003 and has created over 14,000 direct and hundreds of thousands of indirect jobs.
The sector is recognized as an enabler for society, bringing greater financial and digital inclusion as well as documentation of economy through mobile communication to 85% of country’s population. It is directly aligned with the Government’s vision of 2025, striving to develop an ecosystem for digitalization, increase internet penetration and bridge the digital divide. Access to the useful digital and financial services is a game changer for masses as they usher in a plethora of opportunities for them to improve their standard of living.
LG’s 2018 Speaker Lineup Wows with Premium Sound, Ease of Use and Now Smart Capabilities
Lahore – LG Electronics (LG) recently showcased its superior, clearer and smarter lineup of premium audio products that promises to change the way people think about home speakers. New for 2018 is Meridian Audio’s advanced high performance audio technology to deliver more natural and warm sound. From immersive Dolby Atmos soundbars to portable Bluetooth speakers and its latest artificial intelligence (AI) speaker , LG has something for every music and movie lover.
Sound All Around and Above
LG’s new SK10Y soundbar delivers 550W of powerful output and supports 5.1.2 channels by harnessing the power of Dolby Atmos technology. A unique aspect of the technology is that unique “sound objects” can be precisely placed anywhere in a three-dimensional space for an immersive sound from all directions, including the ceiling, which enhances realism and the effect of being in the middle of the action. To create such powerful, textured sound, the SK10Y is equipped with multiple speakers – including a pair of powerful up-firing speakers – to envelop the listener from every angle. Users can adjust the volume of the upfiring speakers to optimize the sound with the height of the ceiling in room.
LG’s partnership with Meridian Audio benefitted the SK10Y speaker with innovative audio enhancements designed to deliver an unsurpassed listening experience. As a pioneer of high-performance, high-fidelity audio and an authority on Digital Signal Processing (DSP) and the field of psychoacoustics, Meridian equipped the SK10Y with a high level of performance including its Bass and Space technology to envelop listeners in rich, uncompromising sound. No matter where the listener is seated, sounds seem warmer and immersive. Meridian’s Height Elevation technology raises sound above the sound bar to the level of the screen, bringing extra clarity to speech and music. What’s more, the LG SK10Y is compatible with high-quality lossless audio files to perfectly recreate sound recorded in the studio. In addition to playback of up to 40kHz, the speaker also offers a sound upconverting feature that boosts the quality of standard audio files to 24bit/192Hz to enhance subtle details and nuances of each track.
From a design perspective, the SK10Y is a head turner with its harmonious, modern-looking edges and a slim profile that seamlessly fits underneath many of LG 2018 OLED or SUPER UHD TV models. The device is also extremely accessible, with full connectivity to hubs, speakers and other smart devices supporting Chromecast. Simply say “OK Google” and your request to begin playing your favorite song, podcast or audio clip from your favorite online streaming service.
Portable Speakers for Any Occasion
LG’s portable PK series speaker delivers powerful sound and mood lighting features in a fun, convenient package that can be taken anywhere. With Meridian Audio’s advanced technologies, the PK speakers are capable of delivering powerful and undistorted bass as well as optimizing speech and vocals. These speakers are compatible with the Apt-X HD Bluetooth standard for streaming 24-bit music over a wireless connection for listening experience that comes close to the original. For an added visual flair, Dynamic Party Lighting flashes to the beat and all three PK models feature rugged designs and convenient grips for easy handling.
Premium Sounding Speaker with Google Assistant
LG will be using the stage at CES 2018 to announce its first premium smart AI audio product, the LG ThinQ Speaker, which not only produces high-quality sound but comes with Google Assistant built in. LG teamed up with Google to ensure that the LG ThinQ Speaker delivers all the conveniences which comes with having a digital assistant at your side. And LG ThinQ Speaker isn’t only a smart companion, it is also a personalized voice-activated interface for LG’s smart home appliances. For example, the LG ThinQ Speaker can be set to turn on an LG appliance with the simple spoken command, “OK Google, talk to LG, turn on the air purifier.” Best of all, the speaker makes no comprises on sound thanks to Meridian Audio technology. LG ThinQ Speaker’s High Resolution Audio is compatible with high quality lossless files, giving it the ability to faithfully recreate sounds that were originally recorded in the studio.
Speakers for Getting the Party Started
For all party lovers, LG has several speakers that combine powerful audio capabilities. These all-in-one party machines offer a variety of features designed to get everyone on the dance floor moving, such as 1,800W output, DJ capabilities, karaoke modes and lights. LG’s newest party speakers feature durable form factors, easy-to-use interfaces and many connectivity options to download or stream an unlimited number of dance tracks.
“Sound technology has come a long way since LG introduced the first radio to Korean consumers almost 60 years ago,” said Seo Young-jae, head of the convergence audio and video business division of LG’s Home Entertainment Company. “At this year’s CES, I’m confident audiences will be impressed with the amount of technology we’ve introduced into our audio products without compromising on sound quality.”
OPPO launches all new Dashing Blue Limited Edition
–Striking New Color with OPPO’s A.I. Beauty Recognition Technology
-A Perfect Gift for this Valentine’s Day
Lahore – OPPO, The Selfie expert and leader, unveiled a Dashing Blue Limited Edition of OPPO F5. This striking new color edition continues the success of the F5 series, OPPO’s first full-screen model featuring groundbreaking A.I. Beauty Recognition Technology designed to personalize beautification. Priced at PKR 34,899and just in time for Valentine’s Day, the OPPO F5 Dashing Blue Limited Edition will be available from 13th February 2018 across country through offline stores.
On this launch Mr. George Long, CEO, OPPO Pakistan said, “OPPO prides itself on being a brand that connects well with the youngsters and we understand that the young generation likes standing out and being different from the crowd. Their OPPO F5 series smartphones help them do exactly this. The latest Dashing Blue Limited Edition of OPPO F5 is the perfect phone to gratify the desire to have a phone that apart from having a distinctive color also offers incredible features.”
A Classic and Bold Color
As a brand for more young people around the world, OPPO F5 Dashing Blue Limited Edition symbolizes OPPO’s passion for fashion, beauty, and romance. Perfectly capturing the light with an eye-catching effect on the rear of the body, this special edition is finished with a glossy blue effect, above which streaks of lights appear gleaming and flashing when held to the light. With a classic and bold color, OPPO F5 Dashing Blue Limited Edition stands out in the crowd or indeed can blend in with your fashion style.
A.I. Beauty Recognition Technology
As with OPPO’s other F5 series models, OPPO F5 Dashing Blue Limited Edition features A.I. Beauty Recognition Technology for personalized beauty. The A.I. gathers information and learns the specific facial features of different people from its centralized image database. Several professional photographers and make-up artists were consulted during the R&D process to improve the functioning of this technology. The resulting A.I. beauty recognition helps people capture more beautiful pictures.
Higher Resolution, Better Results
OPPO F5 Dashing Blue Limited Edition features a 20MP front camera with an f/2.0 aperture and a 16MP rear camera with F1.8 aperture. Compared with other competitors’ 13MP or 16MP camera in the same price range, the device has a higher resolution (2160×1080) and better photo quality. The front camera can deliver Bokeh effect, and the front HDR solves any over-exposure issues.
Full-Screen and Graceful Design
OPPO F5 Dashing Limited Edition features a 6.0-inch full-screen FHD+ display, giving the user a vivid visual enjoyment without the need to increase the size of the phone. It offers a high-resolution screen with 18:9 aspect ratio while the sleek unibody offers a visually slim appearance without any cut-offs. The gracefully curved body fits well in the palm, expressing a simple and elegant look. Also featured is Facial Unlock, the new face recognition Technology that will recognize its user and unlock the phone in an instant.
Color OS – Smoothest To-Date
OPPO’s Color OS 3.2, together with 4G RAM + 32GB ROM memory gives the operating system much smoother user experience; The O-share file sharing Technology is 100 times faster than Bluetooth – 8 to 10 pictures (3MB each) can be transferred between OPPO phones within seconds.
Less Heat and More Powerful
The flagship Octa-core CPU processor uses less energy, produces less heat while giving a higher performance speed (40% increased performance compared to the previous Color OS versions). With such powerful processing power, the transition between apps is smooth and gives an unprecedented mobile gaming experience. Split Screen allows two applications (e.g. Whatsapp and YouTube) can run on one screen at the same time.
Enjoy Life’s Moments for Longer
The OPPO F5 Dashing Limited Edition battery life is longer thanks to the 3200Ah battery and the Continuous Optimizing Technology which manages the apps running on the device, allowing the user up to 12 hours of continuous use (simulated test). The Do Not Disturb function for gaming will displayan incoming call in the form of a banner. Your gameplay will not be interrupted while ensuring you will not miss any important calls.
About OPPO
OPPO is an ever-evolving global smartphone brand dedicated to delivering customers with the most extraordinary experience through innovative technology, meticulous design and camera expertise.
For the last ten years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO was the first brand to launch smartphones with 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology.
In line with its deep insight of young people’s behaviour, OPPO first launched selfie-focused smartphones in 2016 – Selfie Expert F series in Pakistan Its first batch of products received a warm welcome and the brand leads the trend in the industry. In 2016, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. By now, OPPO provides excellent smartphone photography experience to more and more young people around the world.
Copyright©2018 OPPO. Any information contained in this press release may be subject to change without prior notice. For our products and services, the only provisions for guarantee are stated in the warranties that accompany those products and services. Content in this press release does not constitute additional warranties. OPPO shall not be liable for any technical and editorial errors or omissions contained herein.
Furor collaborates with Quetta Gladiators
Lahore – A star-studded event by Furor, leading clothing brand comprising of haute and high-street fashion for men, took place in collaboration with Quetta Gladiators at Lucky One Mall on 11th February, 2018 at Karachi.
This event was every cricket lover’s dream as they got an exclusive chance to meet the team of Quetta Gladiators. Some of the popular names that graced the event included Sarfaraz Ahmed, Rameez Raja, Moin Khan, Fakhir, Aima Baig, Anwar Ali, Mohammad Nawaz, Rahat Ali, and Umer Amin.
There were also a number of activities organized at the event along with various competitions that people actively took part in, and met their favorite cricket stars.
Fahad Dandia, Director Operations of FUROR stated, “We were overwhelmed by the public’s response at the event. We are strong supporters of local talent, and there is no better way to show this except collaborating with Quetta Gladiators, one of the best teams of PSL.”
Furor is the official retail partners of Quetta Gladiators.
Pakistan’s Leading Biscuit Manufacturer EBM Steps Into a New Food Category With the Launch of “Peek Freans Cake Up”
Lahore – Peek Freans’ iconic Pied Piper has become a household name over the years. After almost five decades, several best-selling products and millions of satisfied cravings, Pakistan’s leading biscuit manufacturer, English Biscuit Manufacturers (Private) Limited steps into a new food category as they launch their latest brand ‘Peek Freans Cake Up’ – a centre-filled wholesome cupcake range with real goodness inside.
Peek Freans Cake Up comes in four real and diverse flavours; Chocolate, Strawberry, Caramel and Double Chocolate. These deliciously soft, moist and fresh cupcakes come with a twist — a luscious centre-filled surprise comprising of real fillings of strawberry pulp, caramel and cocoa.
At this occasion, Dr Zeelaf Munir, Managing Director and CEO of EBM, said “for over 50 years we have served the nation by giving them nutritious wholesome biscuits. Keeping in line with this endeavor and the spirit of innovation that we firmly believe in, we are bringing another wholesome, delectable treat for our loyal consumers; a fresh and moist cupcake brand, bursting with real flavours.
Ayesha Janjua, Head of Marketing said, “Real ingredients lead to real taste – the universal truth that lies at the heart of our unique and freshly baked cupcakes. Therefore our brand message, “real goodness inside” champions the use of real and fine ingredients and takes Peek Freans Cake Up a step ahead. The product will not only appeal to children but will also strike a chord with parents who are looking for healthier food options. The brand also talks about the importance of spending real time with loved ones. Just as real ingredients help you truly savor the taste, real moments with your loved ones enrich your life – the key message the brand wants to share in its upcoming campaigns.
Peek Freans Cake Up is now available nationwide, making it much easier to get your cupcake cravings met. So grab a Cake Up and spend some quality time with your friends and family.
Yayvo Cricket Festival starts on Feb 15
Lahore – Yayvo.com, Pakistan’s leading e-commerce platform is all set to launch ‘Yayvo Cricket Festival’ starting from February 15, 2018.
This was communicated at a press conference held at a local hotel in Karachi.
The press conference was arranged to announce the launch of the month-long cricket Yayvo Cricket Festival and Yayvo.com’s exclusive partnership with Karachi Kings. Yayvo will also offer a host of discounted offers along with kits, shirts, jerseys and other Karachi Kings merchandise exclusively. Tickets for the PSL matches being in Pakistan will be sold online by Yayvo.com and TCS, Pakistan’s leading express and logistics service provider. Babar Azam, Imad Waseem and other players of Karachi Kings were there to grace and add star power to the event. M. A. Mannan, President, and CEO, TCS Holdings (Pvt.) Ltd, Salman Hassan, CEO, Yayvo.com, Salman Iqbal, CEO, ARY Digital Network and Tariq Wasi, CEO, Karachi Kings, addressed the press. President and CEO TCS Holdings, M. A. Mannan said, “We thank PSL and Karachi Kings for placing its trust in our ability to manage a delicate task.”