Power China Joins Hands with AlphaPro for the Social Media Summit 2018

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Lahore – Social Media Summit 2018 is going to be held in March 2018. Pakistan is one of those countries who are realizing the power of social media and how it is playing an important role in influencing the opinion of the common people. Social Media is more like a platform for everyone to express their opinion and use their freedom of speech.

The summit will highlight on the uses of social media and how to prevent its misuse, it will also focus on the international practices and how wide the plat form is for the people targeting digital marketing online.

Power China (Port Qasim Electric Power Company (Private) Limited) has been the very first company to join hands with AlphaPro in making the event a success and has played its role in social responsibility by being part of such useful event for the individuals of Pakistan. With time the importance and power of social media is being recognized in Pakistan and a lot of work and efforts are also being prominent in the field.

The Summit is expected to be one of a kind; it is gaining attention of the locals with huge positive response and appreciation as people are really looking forward to it.

China’s Deputy Head of Mission in Pakistan Lijian Zhao is scheduled to chair the event as Chief Guest, which would be attended by senior officials of Pakistan Telecommunication Authority, Pakistan Software Export Board, leading software houses, top representatives of corporate groups, noted digital media experts, social media activists, print and electronic media persons, celebrities and people from different cross sections of the society.

The Summit would also feature Pakistan Social Media Icon Awards to honour the achievements of social media activists in Pakistan.

For More details please visit: http://alphapro.pk/sms18/

Zong and Supernet signs MoU for Enhanced Connectivity Solutions

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Lahore – Zong 4G has entered into a partnership with one of leading corporate data network company, Supernet, to enhance the service delivery for its customers. Under the umbrella of the partnership, the corporate and small and medium-sized enterprises will be facilitated with enhanced 4G connectivity solutions.

Zong 4G’s customer now do not have to deal with multiple partners, as through this MOU both organizations can complement each other in projects where connectivity is required by customers at multiple locations.
Mr. Shams ul Arfeen, CEO Supernet Limited commented, “It is a good opportunity for Supernet to partner with Zong (CMPaK). With our expertise and experience in data connectivity combined with Zong’s best- in-class telecom infrastructure, we are confident that our customers will experience unparalleled business services.”

Zong 4G the most preferred solution provider for its customers as it continuously aims to enable them and enhance their experience so this partnership will adhere to one window connectivity solutions by bridging the gap for service delivery for its customers through efficient service delivery.

Oman Air continues its dynamic network expansion announcing three new routes in 2018 – Casablanca Istanbul and Moscow

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Lahore – Oman Air, the national carrier for the Sultanate of Oman is launching three new routes this year to Istanbul, Turkey in June, Casablanca, Morocco in July, and Moscow, Russia in October. While Istanbul and Moscow will be served by Oman Air’s Boeing 737-800, Casablanca will be served by 787-8.

The new flight to Istanbul will launch on 1st June. Flight WY163 will depart Muscat daily at 20.00, arriving at Istanbul at 00.25. The return flight WY164 will depart Istanbul each day at 01.25, arriving in Muscat at 07.25. The flight duration is approximately 5 hours and 25 minutes.

The new Casablanca flight will start on 1st July and will be the only non-stop service to Casablanca from Oman. Flight WY171 will depart Muscat four times per week at 01.20, arriving in Casablanca at 07.10. The return flight WY172 will depart Casablanca at 08.20, arriving in Muscat at 19.15. The flight duration is approximately eight hours and 50 minutes, though the return flight from Casablanca will be shorter by approximately an hour.

Moscow will be launched during the Winters Schedule 2018. The direct flight will be operated daily and it will be the only non-stop operation between Oman and Russia.

From trading to sharing information, Oman has strong bilateral relations with Turkey, Morocco and Russia, and the introduction of these new flights will help strengthen relations even further. The new routes will also enable Oman Air’s guests to explore three of the world’s most exciting cities.

Oman Air is currently undergoing an exciting fleet and network expansion programme, which will see the airline operate up to 62 aircraft to around 60 destinations by 2022. The airline is committed to constantly improving its product, whilst undergoing its dynamic fleet and network expansion, developing its brand and offering its guests an unrivalled experience as part of its mission to ‘become the best.’

 

Social Media Summit to Carve Out Digital Media Strategies

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Islamabad – Renowned digital media solutions and event management company AlphaPro is organising a grand Social Media Summit in the federal capital in March to promote the positive use of social media and forge related strategies accordingly.

Over the last few years, social media has globally emerged as one of the most powerful opinion making tools where ordinary public has the leverage to make their presence felt and voice heard. Like rest of the world, social media in Pakistan too plays a vital role in shaping ideas and reshaping public opinion.

Recognising the importance of social media, the Social Media Summit aims at preventing the misuse of this worldwide phenomenon in addition to providing great learning opportunities for people interested in digital media marketing and to promote networking for the people related to social media.

China’s Deputy Head of Mission in Pakistan Lijian Zhao is scheduled to chair the event as Chief Guest, which would be attended by senior officials of Pakistan Telecommunication Authority, Pakistan Software Export Board, leading software houses, top representatives of corporate groups,  noted digital media experts, social media activists, print and electronic media persons, celebrities and people from different cross sections of the society.

Eminent physician and cancer researcher Dr Noor-e-Alam Kizilbash (Sitara-e-Imtiaz) would be the Guest of Honour at the Social Media Summit.

The Summit would also feature Pakistan Social Media Icon Awards to honour the achievements of social media activists in Pakistan.

 

Registration for Social Media Summit will open from Friday (February 23).

Registration Link: alphapro.pk/sms18/

Hareem Farooq to host PSL opening ceremony

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Lahore – After giving us the blockbuster Parchi at the beginning of the year, actress & producer Hareem Farooq is all set to host the opening ceremony of the third edition of Pakistan Super League (PSL) on February 22, 2018 in Dubai.

One of the biggest cricketing events in the world, Pakistan Super League is all set to kick off in Dubai. Various celebrities are flying to attend the event and to cheer their favorite team, the event seems to be one of a kind and has already created a lot of hype among the masses.

It’s not the first time that Hareem will be hosting any event, she previously received tremendous accolades for her performance as a host for Hum Awards 2017 held in Lahore.

“It’s a moment of great pride for me to represent our great nation Pakistan at such a huge platform and that too on international ground! PSL is one of the biggest sporting events for our amazing nation, bringing us together and hosting the opening ceremony is an honor for me as a actor, as a producer and most importantly a Pakistani.” stated Hareem Farooq when talking about hosting the PSL opening ceremony.

The news was announced on the official Pakistan Super League platforms just now:

Twitter: https://twitter.com/thepslt20/status/966032229687111682

Facebook: https://www.facebook.com/thePSL/videos/1654730194593628/

Jubilee Life extends its support to Roshan Rahain’s Financial Literacy Program “Hisaab Kitaab”

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Lahore – Roshan Rahain an ambitious young, non-profit organization is committed to educating children using alternate forms of art and has launched first-of-a-kind financial literacy program in Pakistan with support from Jubilee Life Insurance. The Program will teach children about the importance of savings, techniques of managing day-to-day transactions, handling cash and much more using the medium of music and other engaging activities along with role playing.  Pakistan has the lowest financial access in the world. About 100 million adults in Pakistan (roughly about 80% of country’s population) don’t have access to formal and regulated financial services. This number accounts for about 5% of the world’s unbanked population, which stands at 2 billion, as per the World Bank (WB). The lack of financial access creates multiple problems for people including having to face financial shocks, unexpected expenses and being excluded from savings services.

Jubilee Life Insurance supports Roshan Rahain for a 3-month long program, Roshan Rahain’s team reached out to approximately 3,000 children from different schools in Lahore as well as from institutions that are working with underprivileged children. During the project, the team visited numerous schools including Lahore Grammar School, Aitichson School, Door of Awareness & Sharif Education Trust, Rosan Islamic School, SOS Village, in total the Roshan Rahain team visited around 15 schools both private & public.

Speaking at the activity session, the coordinator of Lahore Grammar School commented “The activities conducted by Roshan Rahain were extremely creative and the role playing idea was superb as kids not only enjoyed themselves but also learned a lot through these activities”. A representative from the Sharif Education Trust said “We need more of these activities & educational sessions, the use of music to learn financial literacy was very creative and this is an important subject for children in these times especially”.

Founder of Roshan Rahain, Shaigan Azhar shared “Children have a great ability to learn new things. The use of music and other techniques has proven impact on their ability to learn. We are extremely thankful to our sponsors & schools for believing in us and helping us reach out to children. Moving on, we hope to expand our reach to other cities of Pakistan reaching as many children as possible”.

Jubilee Insurance is a global brand of Aga Khan Fund for Economic Development (AKFED) that offers diverse insurance solutions (life, health and general) in the Asian and East African markets. Being one of the fastest growing life insurance companies in Pakistan, Jubilee Life boasts a presence in every major city in the country. They employ a highly trained sales force of more than 3500 individuals who help insure millions of lives through relations with a large number of organizations across Pakistan.  Jubilee Life is the only company with the largest gross premiums written and has insured over 5 million lives through multiple channels of distribution. The company is backed by one of the world’s largest and strongest insurers, SCOR RE and HANNOVER RE.

 

 

 

OPPO’s stunning new TVC for Pakistani market creates excitement for PSL

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Lahore – OPPO, the Selfie expert and leader, has been constantly making waves in the smartphone arena with their latest technology, product features and appealing campaigns. In their latest
endeavor, they have captured audience’s attention by partnering with the young Pakistani
cricketer Hassan Ali, to celebrate OPPO’s flagship smartphone F5 and the company’s
partnership with HBL’s Pakistan Super League (PSL) 2018.
This is the first ever TVC of OPPO Pakistan, created for the Pakistani Market and is just in time to announce OPPO’s collaboration with HBL PSL, Pakistan’s most popular and anticipated Cricketing League.
The exciting and classy TVC revolves around the charisma and skill of the young prodigy, Hassan Ali, whose expertise and performance are being used to highlight the cutting edge features of the OPPO F5. The rising star’s characteristics of Focus, Power and Intelligence link him to OPPO’s smartphones that are also committed to ‘always bring out the real you’.

The TVC, shot in Dubai, captures the intense and crucial moment in which a bowler cancels out the noise around him to focus on his run up. The bowler’s thought process is brought to light when the frame freezes to show Hassan Ali mid-air in his delivery. OPPO’s A.I Beautification Technology, F5’s USP is underscored through this.

The TVC is a delight to watch and is sure to create a buzz in the local market. It is also refreshing to see the talented Hassan Ali bring forth his acting abilities. While speaking about the experience of shooting this TVC, he shared, “I had a lot of fun shooting the Ad. It was a different kind of experience and I now have immense respect for people who put in so much work to make a short, seemingly simple advertisement. OPPO is known for their technology and the ad of course does a wonderful job of depicting just that.”
When asked what was his favorite feature of the phone, Hassan Ali said, “OPPO F5’s selfies for sure! The result is mind-blowing. I am so impressed with the result of the AI technology. You have to see it to believe it!”The location for the TVC shoot is the Dubai International Stadium, which has been home to
some of the most important matches in Pakistan’s cricketing history and most importantly has been the focal ground of PSL matches.
OPPO brought together a highly talented team of experts to film the TVC and including the
notable Arthur Zurkawski, one of the most popular cinematographers who has worked in
Bollywood hits such as Salman Khan’s ‘Sultan’ and ‘Kick’.
To catch more interesting facts and snippets, check out the BTS video which has already
garnered a staggering 1.1M hits on YouTube.

TVC link: https://www.youtube.com/watch?v=-2TA7v85jVw
BTS link: https://www.youtube.com/watch?v=aiGiPuGncYg

Another milestone achieved for Abdullah Kadwani & Asad Qureshi

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Lahore –  The ace producers of the biggest entertainment company of Pakistan 7th Sky Entertainment and the brains behind the most talked about serial these days “Khaani” have accomplished another milestone by joining hands & have partnered with GEO Television Network.

GEO Television Network is proud and excited to announce their partnering with Mr. Abdullah Kadwani and Mr. Asad Qureshi of 7th Sky Entertainment who have now become part of GEO Entertainment Holdings. Mr. Abdullah Kadwani has taken charge as the Group Managing Director Geo Entertainment Holdings and Mr. Asad Qureshi shall be the Chief Operating Officer of Geo Entertainment Holdings…They will be responsible for the bottom line of all units that come under it which include GEO’s Entertainment TV channels including GEO and Kahaani, Production House, GEO Films, Fire Records and all other entertainment properties of GEO Network.

Mr. Abdullah Kadwani is a renowned Pakistani Actor, Director, Marketer and Producer who brings decades of media related skill sets including performing arts, advertising, media marketing, sales and production. Starting out as the CEO of Media International a media events and public relations firm, he soon took over as the CEO in partnership with Pakistan’s biggest media services group, Interflow Group and launched its flagship company, ICON Media. He was also the CEO of Media Max and as part of the core team played a vital role in launching a leading satellite channel of Pakistan & was associated with them for 11 years…He is also the Founder of the premier broadcast and filmed entertainment company ‘7th Sky Entertainment.

Abdullah Kadwani has transformed the media production industry by introducing professionalism and culture transforming values. He ventured into not only productions, but direction as well and has directed many award winning Dramas. With a diversified portfolio he has been contributing substantially to the entertainment media industry in Pakistan. He has been a recipient of many awards including; Best Producer, Best Actor and Best Drama Serials.

He brings with him an unsurpassed experience of more than 25 years in the field of Television industry in Pakistan. His acumen has led him to create milestones, new channels, programming and ideas that have also earned him a reputation of a man of commitment, relationship and performance. He remains the only individual in the industry to have experienced 360 degrees of this trade winning him accolades and awards in recognition of the same. Today, he continues to do so with a proven track record of quality, performance, integrity and innovation.

Asad Qureshi has extensive experience and has played an instrumental role in bringing innovation to the Pakistan Media Industry. His passion for his work and belief in continued learning led to his selection in the AMP- Media Management Program at IESE Business School and UCLA. With his attention to details he identified the gap and true potential in the satellite industry enabling him to become part of the core team that launched the first Satellite channel- Indus TV Network in Pakistan. In 2001, he moved on to join Media Max as Director Operations, which became Pakistan’s premier and pioneering broadcast marketing company. Since 2004 he has been the Director and founding partner of 7th Sky Entertainment, Pakistan’s premier broadcast and filmed Entertainment Company, which has proudly bagged several awards and accolades in different categories for its various projects.

7th Sky Entertainment has produced over 100 projects, which range from drama serials, soap, tele-features and branded content for clients making it the largest independent content producing company in Pakistan.

CEO of Geo TV Network Mir Ibrahim Rehman on behalf of Team Geo wishes both Mr Abdullah Kadwani & Asad Qureshi the best of luck and hopes that under the leadership of the dynamic duo the GEO Entertainment brands will continue its journey as the leading Entertainment and drama content provider of Pakistan.

Be it an emotional roller coaster of relationships in “Muhabbat Tumse Nafrat Hai” or the ups and downs between a husband and wife in “Maan”, story of love and hatred in “Ghar Titli Ka Par” or a story of a rebel, love and revenge in “Khaani”, this super duo has always made dramas which top not only the ratings but our hearts as well and create waves everywhere. Their latest drama “Khaani” is the talk of the town while Khaani has become a remarkable character whereas the audience is just drooling over Mir Hadi.

“Our dramas are not only entertainment but they are also objective based & trendsetters, they are stories which are from the masses and for the masses and we make sure to create them with all our heart. It’s a pleasure to join hands with one of the leading channels of the country and we are aiming to set new benchmarks through this partnership” said Abdullah Kadwani.

Asad Qureshi also shared his happiness stating: “It’s not an easy task to make signature dramas like 7th Sky has been doing but requires a lot of hardwork and passion, and now as we have joined the leading entertainment channel we are more passionate about our work and will create top rating dramas in the future as well with the help of the talented team here at GEO.”

We hope that with the merger of such great minds, GEO entertainment will soon become the leading entertainment channel in the industry.

-Ends-

World-renowned Air Sculpture Artist Daniel Wurtzel collaborates with LG PuriCare™ air purifier

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Strong air flow from LG Puricare™ air purifier allows the usage of the largest piece of fabric in a work-of-art by Daniel Wurtzel, by transforming ordinary materials into something extraordinary

Lahore –  Betting on health-conscious products, besides focusing on premium products, such as smarter appliances with IoT functionalities for the upcoming phase of growth, LG Electronics is impressing the Air Solutions products segment with the newest, smart air solution for home – the LG PuriCare™ air purifier.

Using an innovative approach to present the key benefits of the latest air purifier, LG teamed up with world-renowned air sculpture artist – Daniel Wurtzel, to transform ordinary materials into something extraordinary by imposing an order on the chaotic air flow systems using LG’s PuriCare™ air purifier.

Daniel – a Brooklyn-based artist is best known for his kinetic sculptures and installations using air and lightweight materials that fly. Daniel found a perfect partner in the LG PuriCare™ air purifier using which he was able to reveal the unexpected beauty of unseen purified air within his work. After working a lot with fixed fans as part of his work, the LG PuriCare™ air purifier clean booster and 360 degree design opened up many new possibilities for creating different artworks.

Upon using the LG PuriCare™ air purifier for his work, Daniel commented, “Clean air from LG’s PuriCare™ air purifier travels as far as 7.5 meters with the rotation of the clean booster adding another degree of flexibility for me to create new and innovative artworks. I was able to challenge myself with LG PuriCare™ air purifier’s new function that simultaneously takes air in and blows it out in 360 degrees. The strong air flow from LG PuriCare™ air purifier has allowed me to use the largest piece of fabric that I have ever worked with before. I was able to reveal the unexpected beauty of unseen purified air from the air purifier within my work.”

With a unique round console design and colour, LG PuriCare™ air purifier is so elegant that it could be mistaken for décor. Simply beautiful on the outside, packed with state-of-the-art innovation on the inside, LG PuriCare™ air purifier features sleek, advanced designs for powerful filtration and natural humidification—so you can breathe easier.

LG PuriCare™ air purifier features a fine dust sensor with voice recognition and DeepThinQ technology make experiencing purer, cleaner air indoors more convenient than ever.

Air monitoring occurs even when the PuriCare™ is off, only powering on when filtering is required. With its distinctive cylindrical design, PuriCare™ boasts the industry’s most advanced air filtration technology with LG’s 360° Total Care Filter System. With its powerful Clean Booster feature, LG PuriCare™ is capable of blowing clean air to cover even large rooms while delivering gentler airflow at the base, making this an ideal product for families with young children and pets.

The air purifier is not only easy to maintain but is also built to last and the smart lighting lets you check the progress with just a glance. It has never been easier to make air cleaner.

“LG’s intelligent home appliances are leading the industry in their capability to predict user needs to create a more comfortable living environment. The collaboration with Daniel Wurtzel for our latest innovation within the air solutions segment is further testament to our strength in delivering products that are invincible in showcasing both aesthetic and functional value for the modern home.

With studies revealing indoor pollen and dust affecting the quality-of-life of families across the world, we are proud of making LG PuriCare™ available in the region. As an air purifier that comes with a sensitive air monitoring sensor, it automatically removes fine dust particles when the air quality is deemed uncomfortable for residents,” said LG MEA/Sub spokesperson.

To watch the air sculpture by Daniel Wurtzel, please visit: Link.

MCB-Arif Habib Savings and Investments Limited sign agreement with Covalent to bring 1LINK enabled PayPak Debit Card

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Lahore –  MCB-Arif Habib Savings and Investments Limited (MCB-AH) has signed an agreement with Covalent Pvt Limited an Access Group and TPS Joint Venture to launch Pakistan’s First mutual fund with 1LINK enabled PayPak Debit Card.

This technology partnership will enable MCB-AH Investors to withdraw cash from any 1LINK enabled ATM and perform transactions at merchants just like a regular debit card in Pakistan.

Speaking at the occasion, Mr. Saqib Saleem, CEO, MCB-AH said “This is a ground-breaking innovation for the mutual funds industry of Pakistan. With the collaboration with Covalent and support of 1LINK we are pleased to bring this service that will change the transactional dynamics and most importantly bring ease and convenience to our customers.”

Sharing the inspiration at the signing ceremony, Mr. Imran Qureshi, CEO, Covalent said, “Our collaboration with MCB-Arif Habib Savings and Investments Limited is the first of its kind in the mutual fund industry of Pakistan. We are enormously proud that the liquidity paradigm for mutual funds investors will be redefined, where cash withdrawals and purchase will be instant. Investors can now be assured that their savings are available to them as and when they need funds.

Also at this occasion Mr. Shahzad Shahid, Director, Covalent said “With 60% Pakistani population under the age of 30, most of whom are tech savvy, the mutual fund industry must aim to deliver product and services digitally. Signing up with Covalent is the first step towards providing those value added services like Debit Transaction facility which will bring us closer to our younger generation of investors.

Covalent is the 1st local collaboration on the Cloud, formed with the objective of leading the way towards digital transformation of banks in the most cost effective and efficient way. We offer a white labeled digital payments platform that can address both the short and long term objectives of any financial institution, processor or telco. Incorporated in 2016, we are a joint venture between two leading industry players, Access Group and TPS. This strategic alliance brings together the combined expertise and domain knowledge of both companies, providing the best of the best for the local market. Be it normal electronic banking transactions, ecommerce transactions, loyalty management or mobile payments, we want to change the way the masses transact with newer and innovative ways of making digital payments.