Hilal Public School, Martin Dow Campus of Green Crescent Trust (GCT) Inaugurated

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Martin Dow Group inaugurates Purpose Built Hilal Public School – Martin Dow Campus

Karachi (Muhammad Yasir) In a grand event held earlier today at Mehran Town, Korangi, Martin Dow Group inaugurated the new purpose built Hilal Public School, Martin Dow Campus of Green Crescent Trust (GCT) in the presence of numerous leading businessmen and donors.

Group Chairman Martin Dow Group, Mr. A. Sattar Akhai, Zahid Saeed CEO, Green Crescent Trust along with Dr. Sarosh Hashmat Lodi, VC, NED University, Prof. Dr. Akhtar Baloch, VC, Benazir Shaheed University, Lyari, Mr. Tariq Malik, Chairman KATI and other notables  formally inaugurated the Hilal Public School – Martin Dow Campus.

Speaking at the event Martin Dow Group Chairman, Mr. Jawed Akhai, said “On behalf of Martin Dow Group, which is one of the leading donors of Green Crescent Trust (GCT), I feel honored that our company is a supporting partner of this important event. This new purpose built school is the 6th project of Green Crescent Trust (GCT) in Mehran Town and the 154th in total of Green Crescent Trust’s network based in remote and rural areas of Karachi and interior Sindh. The purpose-built state of the art building is equipped with all mandatory science laboratories and smart classes.”

These six schools cater to the families of labourers and workers who are associated with the industries of Korangi Industrial area.

National Foods Limited Launches its Trailblazers Program Bringing Gen Z Expertise into the Fold

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Lahore (Muhammad Yasir)  In a bid to revolutionize the operations of the industry, National Foods Limited has launched its Trailblazers program to recruit top talent. The Trailblazers program is a Management Trainee program, which will induct students from Pakistan as well as the global market.

The new program will help pave the path for the future Gen Z, by inducting them in their selected function of the organization. This program functions on the belief that the coming generation is well equipped to trail its own path. The selected Trailblazers will be assigned two projects, one of which will be from the management, while the other will be of their own choosing. Their progression in the organization will be based on the performance and impact of the projects.

The Chief Executive of National Foods Limited—Abrar Hasan highlighted the benefits of implementing the program by saying, ‘We need to look towards the future of the industry and the economy of Pakistan. To leave a mark in the global market, we need to incorporate the Gen Z into our business operations. They hold the key to revolutionizing the market and leading us to great heights. National Foods Limited has always been a trailblazer, and we are committed to bringing on board the best resources available in the market.’

National Foods Limited has teamed up with Taar, a consulting company through Mettl, Taar’s Assessment Center. The organization uses a complete online testing method. The tests are designed to identify the right fit for the organization using comprehensive checks for attention to detail, problem solving, critical thinking, data analysis and analytical thinking. Around 3000 applications were received out of which 2100 were shortlisted for the Online Analytical Test, ensuring over 70% participation by applicants.

To ensure the hiring of the top talent in Pakistan, each Trailblazer will go through a rigorous selection process. After the online aptitude test, a total of 36 people will be broken into 6 groups where they will be observed for their participation and contribution to group discussions, time management, analytical, planning and strategic skills, innovative solutions, communication and presentation. The candidates will also take an online psychometric testing which will help the company gauge their job and organizational compatibility and help identify leadership potential.

7th Sky Entertainment Bangs with another Creation “Naulakha”

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Lahore (Muhammad Yasir) 7th Sky Entertainment, recently been in headlines due to the immensity of “Khaani” is back with its new production titled “Naulakha” which will broadcast on TV One very soon.

Produced by the remarkable duo of the ace producers “Abdullah Kadwani” and “Asad Qureshi”, the drama is directed by Shehrazade Sheikh who has garnered immense praise for “Silvatain” and “Apne Paraye”. The screenplay is done by the epic writer Umera Ahmed renowned for Meri Zaat Zara e Benishan’’, “Shehr-e-Zaat”, “Doraha”, “Daam”, “Mairat ul Uroos” and a lot more. The writers are none other than the very talented Sana Shabbir and Reema Ali Syed while the OST and lyrics are composition of Saif Samejo who is a perfectionist in his art.

“Naulakha” stars Sarwat Gilani, Mirza Zain Baig, Kiran Haque and Bushra Ansari as lead actors with other legendary artists like Behroz Sabzwari, Sana Askari, Syed Arjumand Azhar and Khalifa Sajeer Uddin.

“Naulakha” is a story about greed and lust for heritage and above all the family possession i.e. “Naulakha” (esteemed pendant). Cousins more like sisters, Tehreem (Sarwat Gilani) and Shafaq (Kiran Haque) both love the same cousin Sabeel (Mirza Zain Baig) who is the inheritor of the whole ancestral property and “Naulakha” will be the possession of his wife only. But Sabeel is infatuated with Tehreem and is finally married to her after forcing his family. Shafaq compromises but this situation makes Tehreem and Shafaq become envious of each other.

How voraciousness ruin plenty of lives will be revealed right after drama releases.

After giving back to back chartbusters, the powerful duo of Abdullah Kadwani and Asad Qureshi are on the verge of taking media by storm once again.

 

Filmwala Pictures Announces Historic Collaboration with ZEE Studios International for ‘Load Wedding‘

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Lahore (Muhammad Yasir) Filmwala Pictures is proud to announce the first ever collaboration with one of the most reputable and biggest media houses in Asia: Zee Studios International for the global release of their film – Load Wedding – all set to release this Eid ul Azha.

The film stars one of the most loved couple of the Pakistani film industry – Fahad Mustafa and Mehwish Hayat in the lead roles and is directed by Nabeel Qureshi.

Speaking about this momentous partnership Fizza Ali Meerza, CEO Filmwala Pictures said, “This is a great moment for Pakistani Cinema & Filmwala Pictures – and it just feels phenomenal to be able to take Load Wedding to so many new markets with this amazing collaboration. Zee Studios International has an immense reach across the globe, we are just honoured that they felt Load Wedding was the right Pakistani film for them to come on board with their support and help us reach new territories, markets and audiences – helping us make Pakistani Cinema global.”

Teaming up with Zee Studios International, Load Wedding is going to be released in USA, Canada, UK, GCC, Singapore, South Africa, Australia, New Zealand/ Fiji and Mauritius in addition to Pakistan where it is being distributed by IMGC.

Nabeel Qureshi, Director Load Wedding stated, “Load Wedding is already creating immense excitement within the audiences in Pakistan and going global with Zee Studios International could be the best thing possible for this project. Filmwala Pictures is on the verge of creating history and we need love and support from our well-wishers.”

Zee Entertainment launched in 1992 by Dr Subhash Chandra, has made a mark for itself not only in South Asia but worldwide. They embarked on their dominance in cinema with the release of Gadar – Ek Prem Katha in 2001 and since then have released some of the biggest hits such as Rustom, Jazbaa, Qarib Qarib Single, Hindi Medium and Secret Superstar to name a few. 

Load Wedding will be hitting the cinemas in Pakistan and worldwide on Eid ul Azha.

 

Malaysia offers University Scholarships to Pakistani youth

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Islamabad (Muhammad Yasir) The Malaysia UCSI University announced awarding 50 educational scholarships to high-performing Pakistani students in conjunction with their outstanding position in the 2019 QS World University Rankings.

With the scholarship fund launched, Pakistani students will enjoy a meaningful educational experience in Kuala Lumpur, the capital city, and learn from the best that UCSI as a Praxis university has to offer with their signature ‘Cooperative Placement’ programmes where students are required to intern at a company for 2 months for each academic year.

With up to 50 scholarships to be awarded, students are advised to choose their preferred academic programmes, ranging from Medicine, Pharmacy, Nursing, Engineering and Architecture to Music, Multimedia, Education, Liberal Arts and Hospitality.

The registration for the September 2018 intake is now in progress and the cut-off application date is the 6th of August. The Sigma Education Consultants in Pakistan is facilitating the students in registration and reenrollment process.

“We are proud to have achieved this new ranking, especially for our first time being listed in the QS World University Rankings – where they annually rank the world’s best universities”, remarks Willie Tan, the Vice-President at the Student Enrolment Centre of UCSI University.

‘On top of that, we have also been distinguished as Asia’s fastest rising university (QS University Rankings: Asia 2018) and a global top 100 university for performing arts (QS World University Rankings by Subject 2018) – proving our determination in making Malaysia the regional hub of education’.

‘Through the Co-operative (Co-Op) Education system, UCSI focuses on the students’ employability by having them experience and perform in a real working environment related to their disciplines of studies and career goals,’ Wille added.

‘The Co-Op is a graded part of their curriculum – the first of its kind regionally with the largest university-industry network of over 4,000 corporate partners’.

‘We are committed in providing students with local and foreign experiences through the Industry Placements or Co-operative Placements at companies around the world,’ Willie commented, adding that 97.8% of UCSI’s industry partners stated that they would like to rehire UCSI interns.

Combined with Malaysia’s vibrant city life, accessible public transportation system, delicious culinary dishes, lush island escapades, visa-friendly status between the countries and status as an Islamic country, students from Pakistan are assured to have a convenient, comfortable, and fulfilling time.

Now ranking at 481, UCSI University is placed in the top 2% of all universities in the world and ahead of many established universities in the UK, Australia and other countries.

IGNITE DigiSkills Programme Stride to Digital Transformation in Pakistan

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We are living in a digital world. As technology advance and consumers are becoming more switched on than ever before, it’s never been more important to understand how to harness the power of digital technologies to help improve your career prospects, boost brand awareness, and branch out to your target audience in a way that commands results.

8 in 10 middle-skill jobs are now digitally intensive with roles growing 2.5 times compared to non-digital jobs. The key thing about digital skills is that they can be used in any job role. As more and more companies outsource work to freelancers and entrepreneurship becomes popular, it is important to upskill oneself in the high demand areas and become a global employee.

Realizing the change in tide in the employment market, Ministry of Information Technology & Telecom, Government of Pakistan, through IGNITE, launched the DigiSkills programme on July 8, 2018. It is a nation-wide program to train 1 million people with government certifications, free of cost, in the future of work using technology.

The aim of the programme is to produce a digitally literate population with marketable digital skills that is gainfully employed in a vibrant economy. The programme will offer one million Pakistanis the opportunity to gain marketable digital skills that can transform them into successful freelancers, employees and entrepreneurs.

The courses offered in the first phase of the DigiSkills programme are Freelancing; Digital Marketing; Digital Literacy; E-Commerce Management; Creative Writing; AutoCAD; SEO; WordPress; Graphics Design; QuickBooks. The courses will start on August 1, 2018.

As a platform dedicated to helping businesses and individuals step into the digital world and invest in a brighter future, DigiSkills works to help people save time, streamline their efforts, and stay one step ahead in a digitally transformed world.

It’s plain to see that acquiring digital skills and gaining new qualifications is the key to success in the modern age – and whether you’re a young upstart looking to climb the career ladder, the founder of a startup, or a senior executive in charge of a large team, a failure to keep up with the times could prove disastrous. Anyone can do the courses by registering at www.digiskills.pk. Unemployed, housewives, students, young professionals, and entrepreneurs especially benefit from this programme.

There is no doubt that those who take measures to up skill themselves and offer skills that no one else can will be the ones who will reap the benefits of long-term success in the increasing digital employment space.

Time, tide and digital transformations wait for no one. So our advice is, to make the most of this opportunity that the Government of Pakistan is providing and register for the courses.

The Launch of Masarrat Makeup at APPNA in USA Became a Huge Success

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Lahore (Muhammad Yasir) Masarrat Makeup, Pakistan’s first Halal certified makeup brand, has recently launched its makeup line in USA at APPNA’s 2018 convention in Dallas TX. (Association of Physicians of Pakistani Descent of North America).

MM collaborated with APPNA to officially launch its makeup line in North America. Masarrat Misbah graced the event with her presence and welcomed her US fans with immense hospitality along with her team. The talented makeup artist elaborated how MM makeup is for all skin types and tones and they use the best ingredients. A lot of makeup tutorials were given by Hafsa Haseeb and Masarrat Misbah.

The MM Silk Foundation stole the show with its high quality and matte finish that tunes into skin’s needs, controls oil and moisturizes skin for a long-wearing and balanced look. Everyone from South Asians to Americans loved the silk foundation’s texture and coverage. The super refined liquid lipsticks and matte luxe were all sold out. In addition to all this, umpteen bloggers and influencers dropped in and a lot of them are already on board for partnership due to MM exclusivity and diversity.

Masarrat Misbah has always come up with exquisite and inimitable campaigns. One can’t deny her evangelistic efforts she puts in every project she lays her hands on. She is the pioneer of setting trends in the beauty industry and the first person who catered to the need for halal makeup.

“I can’t describe the gratitude we received from our US fans and we really appreciate the immense love and support from all over. It is just the start of the brand growing internationally. This event enormously amplified our morale to represent Pakistan at every big platform possible.” – stated Masarrat Misbah, the founder of MM Make-up and owner of Depilex.

It’s time to Act: YLC empowered emerging leaders

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Lahore (Muhammad Yasir) This year’s Young Leaders Conference yet again left no stone unturned in influencing and empowering the participating youth.  Emerging trailblazers and visionaries of tomorrow went through extensive leadership training to lead the change.

This six-day residential program, supported by the founding partner EBM, brings together 300 youngsters between the ages of 18-24 annually from all over Pakistan. YLC this year kicked off bringing in Dr. Umar Saif, Chairman of PITB as the guest of honor at the inauguration ceremony.

The second day, sponsored by EBM, celebrated the major milestones of Pakistan and explored its challenges through a diverse panel of industry icons including Justice Nasira Iqbal, Pakistani judge and an international law expert and Dr Umar Saif, computer scientist and academic. Shuja Haider, one of the most prolific artists of contemporary Pakistani music shared his experiences and initiatives during the session. Shahzad Nawaz, actor and producer, also took the stage to educate on the possibilities of rebranding the image of Pakistan. A captivating ‘Duo Dialogue’ of Ali Noor, lead vocalist and songwriter with Raza Kazim, renowned philosopher and lawyer of Pakistan on the fourth day was a delight to hear.

Keynote and Panel discussions on various current issues were the highlights of the conference updating participants’ academic and practical based knowledge. ‘Nexus Matter’ by Fareed Alam and Brayshna Kundi from The Asia Foundation addressed the issue of water scarcity which Pakistan is currently facing

Discussion on menstrual taboos and stigmas sponsored by UNICEF was also an eye opener for many. This was followed by the launch of UNICEF’s #NoChutti campaign where the UNICEF Team officially launched their campaign to highlight the taboos associated with menstrual hygiene management.

The conference ended with the ‘Social Action Project’ session which required the participants to create the layout of the projects they were going to initiate to bring about a positive change in society and present it to the YLC team.

This year’s conference was sponsored by the Founding Partner EBM and Cause Partners The Asia Foundation, Australian Government, Feroze1888, Friedrich Naumann Foundation, USEFP, Wilshire, British Council Pakistan, UNICEF Pakistan, Marie Stopes Society, Jubilee Life Insurance, Alif Ailaan, KFC Pakistan, PTCL, Habib Metropolitan Bank Limited, ACM Foods, Mondelez International and Sui Southern Gas Limited.

Jang Media Group, the News, Geo News were the official media partners and Suno FM 89.4 was the official Radio Partner, for the conference while Xenith PR served as the Digital and PR partner, helping to bring the message of YLC to all media platforms and providing essential coverage. TCS served as a logistics partner, ensuring smooth- running and timely execution. Along with that, YLC also partnered with Torque for their strategic support. The YLC vision of youth empowerment and leadership was shared by and reflected in the efforts of all the partner organizations.

YLC 2018 was held in Lahore and Chandbagh from 1st-6th July, 2018. 

Jazz and Careem collaborate to provide exciting offers to users

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Islamabad  (Muhammad Yasir)  Jazz has collaborated with Careem to offer various promotions to its subscribers throughout the year. Subscribers can use the promo code ‘JAZZSUPER4G’ when booking a ride through the Careem app to avail a discount of 20% on their next four rides. First time users of Careem app can use promo code ‘JAZZRIDE’ to receive a discount of up to PKR 250 on their first ride.

Speaking about this collaboration, Kazim Mujtaba, Head of Marketing – Jazz, said, “Providing extra benefits to our esteemed customers remains a priority for us at Jazz. Partnering up with a regional player like Careem allows us to offer convenience to millions in the form of safe, hassle-free transportation, which also promotes the increasing benefits of mobile technology.”

“It’s a pleasure to partner with Jazz to provide new and exciting offers to our customers. Careem in every sense looks to lead the digital innovation in Pakistan and this partnership will bring us closer to our goal. Jazz’s services and our platform together will continue to wow our customers and simplify their lives wherever they go,” said Omer Zabit, Head of Marketing – Careem Pakistan.

This collaboration will see Jazz and Careem introduce promotional offers across 15 cities throughout the year 2018. Moreover, Careem users will soon be able to buy credits for their rides using JazzCash Mobile Account & JazzCash Retailer shops. This will allow the customers to conveniently top-up their Careem rides beforehand providing them with ease of mind when travelling.

“This collaboration is our way of offering support to Careem, through a fast, convenient mode of funds transfer. As we are committed to promoting financial inclusion, this partnership allows us to provide services to millions of Careem users and Careem Captains, which will assist us in attaining our end objective,” said Jazz’s Chief MFS & Digital Officer, Aamer Ejaz. 

In addition to the above, Careem is also exploring partnership options with JazzCash to provide convenience to users. With JazzCash cash-out technology, fast, low cost and convenient cash-withdrawal will provide benefits to the users across Jazz’s vast distribution network of 75,000+ retailers across the country.  

LG INVERTER TECHNOLOGY’S CRITICAL ROLE IN CREATING THE WORLD’S BEST HOME APPLIANCES

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Lahore (Muhammad Yasir) A modern refrigerator consists of over 1,400 parts. The most important parts, the motor and the compressor, are why LG Electronics makes the world’s most popular and advanced home appliances that provide differentiated performance, higher energy efficiency and handy functions to satisfy consumer needs. Inverter-type motors and compressors are standard in many LG home appliances and give the company’s products their cutting edge and premium quality.

LG Inverter’s Secret Weapon: Speed Control

The secret advantage of LG Inverter motors and compressors over conventional models is precise speed control. Whether it’s a washing machine, refrigerator, air conditioner or microwave oven, LG Inverter regulates the speed and revolution of motors and compressors depending on the situation, automatically adjusting the speed to maximize output and optimize results with less energy and less noise.

Keep Food Fresher Longer

LG refrigerators keep foods fresher longer because inverter technology does a better job of maintaining a more constant temperature. LG refrigerators limit internal temperature deviation within ±0.5˚C, half the temperature fluxation of non-inverter models (±1.0˚C).1

Cleaner Clothes For Less

LG Inverter technology allows washing machines to perform a full wash cycle on a mere 67Wh of power. 2 This is 36 percent less energy than a conventional LG washer, the same amount of electricity required to run a hair dryer for just four minutes! 3 But this doesn’t mean having to sacrifice performance – clothes still come out as clean and as fresh as ever.

More Cooling With Less Power

For residential air conditioners, the LG Inverter ensures powerful cooling performance and outstanding energy savings. LG air conditioners consume 70 percent less electricity while providing cooling up to 40 percent faster than typical air conditioners without inverter technology.4

Kingmaker of the Kitchen

Inverter technology also empowers LG’s microwave ovens with precise cooking power to reheat and defrost foods faster than ever before. Through accurate temperature control, LG’s microwave oven reduces temperature deviation to just 3˚C, a significant improvement compared to non-inverter models, ensuring evenly cooked food and thorough defrosting in less time.5

Better Inverters, Better Appliances

As the brain of LG home appliances, the LG Inverter’s one-two punch of energy conservation and high performance makes the company’s appliances the global industry’s benchmarks. For LG, better inverters mean better appliances. See for yourself at https://youtu.be/9oE6qiDmzpM.