Alhaj Automotive Private Limited ropes in flamboyant all-rounder Shahid Afridi as brand ambassador for PROTON

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PROTON – The renowned Malaysian manufacturer of innovative automobiles eye a dream start in Pakistan alongside the charismatic presence of Shahid Afridi

 

Karachi (Muhammad Yasir)  With a resolute vision set ahead to promote PROTON  – The Malaysian Automobile manufacturer in Pakistan, Alhaj Automotive Private Limited in a recently concluded ceremony roped in flamboyant all-rounder and former captain of the Pakistan cricket team, Shahid Khan Afridi, as its corporate brand ambassador.

Shahid Afridi’s strong personality and passion for excellence are reflective of the core strengths of the PROTON family which represent an automotive brand which is suitable for all terrains and environment, no matter how difficult or rugged they may be; by virtue of this, the PROTON brand inspires its buyers to aim for greater heights and success and gain more recognition and honor.

With an aim to achieve a dream start for PROTON vehicles in Pakistan, Alhaj Automotive Private Limited aims to accelerate the proceedings, with its association with Shahid Afridi being the first step which will serve as a catalyst that will help PROTON to set itself apart from its competitors within the automobile sector of Pakistan.

Known for breaking various records on the field, Shahid Afridi is widely known as Boom Boom, a nickname which was given to him by a renowned former Indian cricketer, based on his big hitting skills and ability to strike with the ball just when it was required.

Even today when the flamboyant all-rounder has bidden farewell to international cricket, the record tables still have him evenly placed as one of the finest all-rounders to be to have graced the cricketing world. Being ranked second in the list of batsmen with most number of sixes across all-formats, Afridi also holds the achievement of being the first ever batsmen to score the fastest century in One Day Internationals, a record he held for 18 long years.

During the signing ceremony, Shahid Afridi ,while thanking Al- haj Automotive Private Limited for the trust reposed on him, said: “When people ask me about my journey, the love and respect I have earned on and off the cricketing field, I always say, Respect is purely an outcome of all that I have done over the years in representing my Nation, and today it gives me great pleasure and delight representing Alhaj Automotive Private Limited in Pakistan as I feel this brand has much value to offer  to the Pakistani nation at large .”

PROTON is a brand which inspires people towards greater heights & Mr. Shahid Afridi’s endorsement is testament to the fact that PROTON is a brand which represents performance, class, style and a premium design.

PROTON has a vision to strive towards continuous improvement enabled by extensive R&D and continues to innovate thereby inspiring and building new connections with people that search for greater value. With innovative and cutting edge technology at the heart of its philosophy, PROTON  will attain high rates of growth backed by its acceptance as a premium brand based on quality , reliability and efficiency.

The Chief Executive Officer of Alhaj Automotive Private Limited – Mr. Hilal Khan Afridi while gracing the occasion with his presence said, “We are privileged to have Shahid Afridi as our brand ambassador, who is not only an exemplary self-made cricketer, but is also extremely versatile and well respected by people across the globe. His successful career is an inspiration for our youth and resonates with PROTON’s tagline ‘Inspiring Connections’. We are confident that with this association, we will be able to connect with the large urban consumer base especially the youth, across the nook and corners of Pakistan”

PROTON’s expansion plans will spurn out new product offering across SUV and Sedan categories that will allow customer to choose from a range of different options, thereby establishing itself as a brand to which everyone can relate to.

This is not the end – it is just the beginning of much more to come.

Bagallery Surprises Customers with Exciting Gifts Baskets on Valentine’s Day

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Lahore (Muhammad Yasir) On a day that celebrates love, what better way to enjoy the festive occasion than spreading joy and showering each other with gifts. Bagallery did just that. On Valentine’s Day Bagallery launched their “From Bagallery with Love” campaign and surprised their customers with a gift basket full of products and goodies. The unique idea behind their campaign garnered a lot of attention as it not only promotes self-love but was also a beautiful ode to their customers. They delivered well-crafted PR Packages specially customized for their Bagallery family. To top it off, these packages were personally delivered by the Bagallery team. The lucky customers were handpicked by the team on the basis of their loyalty as well as those who had an unpleasant experience with the company as a goodwill gesture to start a new chapter in their journey together.

Bagallery is Pakistan’s #1 Fashion, Beauty and Lifestyle e-commerce shopping destination with a very strong mix of local and imported brand portfolio. Founded in 2017, the company has had immense success with one of the best influencer network in Pakistan. Their vision is to be the preferred fashion, beauty and lifestyle shopping destination for women and men alike. Their head office is in Karachi with a team of young and highly motivated individuals who have been instrumental in the success of the company.

 

Ufone launches UBox to strengthen gaming ecosystem in Pakistan

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Lahore (Muhammad Yasir) Pakistani telecom operator, Ufone brings a gaming ecosystem for all its customers across Pakistan. Ufone’s Ubox app provides access to hundreds of games without any advertisements or in-app purchases for a nominal subscription fee.

By using UBox, customers can enjoy variety of games curated especially to challenge minds and ensure a better gaming experience.

After a minimal subscription cost of PKR 8 + Tax / Day, the Ubox app provides a variety of HTML5 based online as well as downloadable games that can be played on the device or web browser. The app has no additional game cost outside the subscription and provides game genres such as action, adventure, puzzle, among others; without interruption from advertisements.

For subscription, customers can dial the USSD code *2080# or send “Sub” to 2080. Moreover, the product can also be subscribed through app & web portal (https://ubox.ufone.com/)

Pakistan has a vibrant gaming ecosystem with lots of young gamers emerging from different parts of the country. However, most of them do not have access to credible platforms to unleash their talent. With Ufone’s UBox app, these budding gamers could unlock hundreds of games by a single click and discover their true potential.

This shall not only strengthen Pakistan’s gaming ecosystem but would allow more players to refine their skills and compete at an international level.

Starting from 2001, Ufone has established itself as a leading telecom service provider with a core focus on customer service and innovation. Through introduction of UBox and various other apps, Ufone has diversified its portfolio for customers, offering them new and convenient options. Hence it continues to be a favorite for its seamless connectivity and efforts for digitalization across the country.

 

 

‘The Couple Show’ to go on-air on Aaj Entertainment from 21st Feb

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The most anticipated talk show of the year presenting the loved couple Hina Altaf and Agha Ali – ‘The Couple’s Show’ has finally gotten a release date, slated to go on-air on Aaj Entertainment, from 21st February, Sunday, at 9 PM.

 Brought by the internationally acclaimed digital network, Emax Media, the show is bringing new-age and quality content to the viewers, being the first of its kind entertaining couple’s talk show.

Talking about the show, the acclaimed actress and model Hina Altaf revealed, “I think everyone is going to be happily surprised with the kind of show this is going to be. I can’t wait for it to finally go on air and hear everyone’s feedback!”

Chiming in, actor and co-host Agha Ali also said, “It is absolutely amazing to see the kind of entertainment the creators are bringing with this show – and I hope everyone enjoys watching it as much as we have enjoyed working on it!”

The Couple’s Show would be hosting Pakistan’s biggest celebrity couples, bringing them to some entertaining and heart to heart conversations. The show would be airing on Aaj Entertainment, every Sunday, bringing a new couple to the couch for the audiences.

GSM Signs Strategic Partnership With Muller & Phipps Pakistan To Expand Outreach

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Karachi (Muhammad Yasir) Greenstar Social Marketing (GSM) has signed a strategic collaboration with Muller & Phipps (M&P) Pakistan, one of the leading international distributing house, to continue to serve as the logistics partner. 

This collaboration has enabled GSM to expand its Family health solutions within the country with further expanding its retail base to more than 2600 towns 42,000 outlets and 35,000 pharmacies ensuring increased availability of its products.

The signing ceremony was held at Greenstar Social Marketing Head office where GSM Chief Executive Officer (CEO) Dr. Syed Azizur Rab and CEO M&P Kamran Nishat officially signed the agreement.

The CEO of Greenstar Social Marketing – Dr. Syed Azizur Rab said, “We are glad to continue our prosperous partnership with M&P which is one of the leading international distribution house with a vast outreach within Pakistan. A strategic relationship demands the principal organisation to sketch a well-drafted plan for marketing, branding, and product development. However, distributors like M&P push the product, provide customer feedback and improvements plans to compete with the competitors, tactically.”

realme’s new performance flagship “Race” is officially named realme GT

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realme, the world’s fastest-growing smartphone brand, today announced that the previously unveiled latest flagship code named Race will be officially unveiled under the name realme GT and will make its global debut on March 4. Adhering to the brand spirit of “dare to leap”, realme GT will be the high-performance flagship in the product portfolio and brings sustained speedy performance and trendsetting design to young users around the world. At present, the C series, Number series, and X series have formed three core product lines in the global market, rapidly completing the coverage from entry-level to flagship. Now the new realme GT will further enrich the high-end product lines of realme, meet the demand of young people in the Gen-Z for top-tier performance.

The new flagship series, the new journey

In the 1950s and 1960s, in order to meet the demand for comfortable and fast long-distance travel, high-performance and highly reliable GT sports cars were born. In the public perception, GT represents high performance. As the name of realme new performance  flagship with Snapdragon 888, GT has a great spiritual value, it brings users not only the power of the leap-forward high performance but also a sustained surging experience and spiritual resonance. This performance flagship belongs to the young people, it starts from and not only the spirit of racing but also the hope of realme for the new generation of young people: to break through their own limits in the track they love.

Dare to leap, breakthrough in new track

In 2020 with challenges and opportunities, realme continued to be a strong challenger and disruptor in the industry with the seventh-highest shipment and the fastest growing in the world. After two consecutive quarters of growth, realme has been recognized by Counterpoint as “the fastest smartphone brand to reach 50 million sales worldwide”. In 2021, realme GT will help realme continue to upgrade its products and brand, and bring better products with superior technology and trendsetting design in the mid-to-high market, to encourage more young people with the attitude of “dare to leap”.

 

TPL Insurance Collaborates with Let’s Compare to Provide Insurance Products

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Lahore (Muhammad Yasir) TPL Insurance, Pakistan’s first direct insurance Company, has entered into a strategic partnership with Let’s Compare. An MoU was signed between the two companies at the TPL Insurance Head Office in Karachi.

The partnership aims to digitize the end-to-end experience of purchasing insurance. Let’s Compare, allows users to research, compare and buy insurance products online to make well-informed decisions. Following the agreement, TPL’s Auto, Travel and Health Insurance policies and fastest claim services will be made accessible to customers on the platform, promoting transparency and convenience

Present at the ceremony from TPL Insurance, were Syed Kazim Hasan, DMD, Muhammad Wasif Ali, Head of Business Solutions and Faraz Mehmood, Team Lead, Digital Sales and Alliances. Representing Let’s Compare were Junaid Khan, CEO and Hassan Shafiq, COO.

Speaking at the occasion, Syed Kazim Hasan, DMD, TPL Insurance commented, “This is a strong digital alliance that will help bridge the gap between customers and insurance companies. The enhanced transparency will build trust and create a lasting relationship between TPL Insurance and its customers across the country.”

Junaid Khan, CEO, Let’s Compare said, “We are delighted to announce our partnership with TPL Insurance, who share our passion for delivering innovative products that are more accessible to the end consumer.”

With disruption at its core, TPL Insurance continues to introduce innovative and digitally integrated solutions to make insurance more accessible and hassle-free for all consumers.

 

 

(HEC) Renews Education Transformation Agreement with Microsoft

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Higher Education Commission (HEC) Renews Education Transformation Agreement with Microsoft to Accelerate Digital Transformation in Pakistan

Lahore (Muhammad Yasir) Microsoft Pakistan and Higher education commission (HEC) has signed an Education Transformation agreement (ETA) at a virtual meeting held between Dr. Tariq Banuri, Chairman, HEC, Mark East, Vice President Education, Microsoft, Europe Middle East & Africa and other key executives from both sides to help academic institutions leverage new technologies in the learning process.

Under the ETA framework, Microsoft collaborates with Universities helping them in their digital transformation journey through a strategic technology framework implementation that helps them build a secure and connected campus, promotes teaching and learning activities, creates opportunities for academic research and increases chances of student success through easy access to knowledge and latest tools. There are multiple programs that are part of this framework impacting student and faculties’ academic lifecycle. Programs such as the Student Hackathon, focused Technology boot camps, Imagine Cup and multiple online training sessions for 200+ institutions across the country directly help with technology adoption and help build the workforce for the future.

During Pandemic, HEC has been providing remote learning solutions to drive continuity for academic activities in universities. To support the same initiative, Microsoft collaborated with HEC to bring more than 100 universities and 500,000 plus students to a digital hub of Microsoft Teams  that brings conversations content, assignments, and apps together at one place, letting educators create vibrant learning environments.

Microsoft Teams platform also works well with Moodle, which most universities use as their Learning Management System. Microsoft Teams has also recently introduced new features that allow the faculty to take online exams in a secure environment enabling teaching faculty to conduct online assessments and create quizzes with ease to minimize chances of errors.

Through this agreement, Microsoft’s cloud computing platform, Azure, will be  accessible to the Universities and will provide the ability to transform their IT infrastructure with the latest cloud offerings, manage their cyber security through cloud-native SIEM, build their high performance research clusters that are resilient and scale when needed, host their learning management solutions and innovate their on-premise applications using the platform’s easy-to-use Artificial Intelligence & Machine Learning capabilities.

Microsoft will also provide consultancy to universities to adopt Microsoft Dynamics 365 platform for their Finance & Operations and Campus Management solution requirements. It is a robust, feature-rich platform to help universities, colleges, and educational organizations in to moving their core administrative & IT functions to the next generation Microsoft technologies ensuring the best outcomes for students with a 360-degree view of students and activities by providing the right services and support at the right time.

Dr. Tariq Banuri, Chairman HEC, shared his thoughts during virtual session “COVID Pandemic has brought many challenges for Educational sector in Pakistan but with the help of Microsoft we have successfully turn them into Opportunity and embark on the journey to transform education system through digitalization. ETA with Microsoft depicts our commitments to gearing towards revolutionizing the learning process with number of initiatives. These interventions will introduce modern technological tools to enhance faculty to student interaction at all level and provide easy access to knowledge. This cooperation has long way to go till the fulfillment of Digital Pakistan vision.”

“We have seen how this new normal has completely changed the way we interact with technology. We are witnessing the rise of remote and blended learning solutions by integrating technology in way we teach and educate. “says Jibran Jamshad, Education Lead for Microsoft Pakistan “With Microsoft 365, Azure and our productivity suite including Microsoft Teams, institutions can keep up with the rapid pace of innovation and design classrooms that foster innovation and inspire students to achieve more”, Jibran added-

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Ajoka to hold dramatic reading of Porus the Great

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Lahore (Muhammad Yasir) In an effort to honour, a brave son of the soil, Ajoka theatre is holding a dramatic reading of historic play “Porus the Great” on Saturday 20th February. The play highlights the heroic resistance of legendary Punjabi ruler Raja Porus against the western invader emperor Alexander the Great. Alexander the Great is remembered as one of the greatest conqueror of all times who never tasted defeat during his decades of wars in Europe, Africa, Middle East and Persia, until he was stopped at the Jehlum (Hydespes) River by valiant Raja Porus, in 327 BC.

The play was originally written by Jean Racine, a major 17th Century French playwright, on the historic battle between Alexander and Porus. Unlike other Western writers and historians, Racine  takes a balanced approach to the clash of these titans and Porus emerges as the patriotic and gallant  hero in the play. The cast of the play includes Usman Raja as Porus, Omar Bhatti (Sikandar), Aisha Khan (Akshiana), Anam Jalil (Cleophila) , Zubair Sajid (Raja Ambhi) and Rizwan Riaz (Hipvestian). The set and lights have been designed by Nadeem Mir.

While sharing the details of the play, Ajoka Executive Director Shahid Nadeem revealed that “for us in Punjab and South Asia, Porus is the heroic figure of resistance to Western invaders and the first and foremost legendary freedom fighter. His towering personality, his brave forces and his sense of national pride make him a source of inspiration for the present-day Punjabis and Pakistanis. Ajoka has tried to honour and reclaim its heroes through its plays like Dara, Kabir, Bulha, Raja Rasalu and Bhagat Singh. “Porus, The Great” is another milestone in this journey of discovery of our roots and honouring our national heroes.

He added that play is also a tribute to Jean Racine for presenting Porus as he was and not as the Western historians painted him. He said Ajoka acknowledges Noor Ilahi Mohammad Omar the early 20th Century writer, who translated the play into Urdu and also thankful to Farrukh Sohail Goindi, the devoted Porus fan, for providing the Urdu version of the play with a forward by Humaira Ashfaq.   

Bayer’s Berocca joins hands with the Quetta Gladiators as official energy partner for HBL PSL 6

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Lahore (Muhammad Yasir) Bayer’s leading Consumer Health brand, vitamin and mineral supplement Berocca, has signed on to become the Official Energy Partner for the Quetta Gladiators in the upcoming HBL Pakistan Super League (PSL) season 6.  

A ceremony to mark the partnership was held on February 17, 2021, at a local hotel, at which members from the leadership teams of the Quetta Gladiators and Bayer Pakistan were present.   

 Nadeem Omer, the owner of the Quetta Gladiator franchise was happy to announce that 2021 also marked the second year of partnership between Berocca and the Quetta Gladiators.  

“We are very pleased to be reuniting with this great brand which has helped boost the energy and fitness of our players. Quetta Gladiators is a star team, constantly on the quest for excellence, and our partnership with Berocca reflects this mindset. Energy and fitness are one of our top priorities, and that’s what Berocca stands for. It is a great fit for what we anticipate being a terrific HBL PSL season ahead. By partnering with brands such as Berocca, we are not only increasing our brand equity but also ensuring that strong and recognisable brands are part of the biggest sports event in Pakistan,” said Nadeem Omer, the owner of the Quetta Gladiators franchise.  

To mark the occasion, Dr Imran Ahmad Khan, CEO and Marketing Director of Bayer Pakistan said, “Bayer Pakistan is really looking forward to the HBL PSL 6 and is proud to be the first life science company in Pakistan investing in the great sport of cricket. Berocca is one of the world’s leading vitamin and mineral supplements, and the Quetta Gladiators are some of our best athletes – it’s an excellent fit.”  

“Bayer’s Consumer Health division is going to continue maintaining its focus on supporting sports in Pakistan to promote healthy, active lifestyles among our youth,” added Mirza Khalid Naseem Baig, Country Head of Bayer Pakistan’s Consumer Health division. “This is not only part of our business strategy, but also ties in with Bayer’s global vision ‘Health for All, Hunger for None’.” He added that Berocca reduces tiredness and fatigue by helping improve alertness, concentration and physical stamina.  

Season 6 of the much-awaited HBL PSL is set to start from February 20, 2021 and the Quetta Gladiators are set to play the inaugural match against Karachi Kings at the National Stadium in Karachi.