Emirates SkyCargo to work with UNICEF for COVID-19 vaccine distribution

  • Under UNICEF’s Humanitarian Airfreight Initiative, Emirates will prioritise transport and delivery of COVID-19 vaccines and related supplies
  • Initiative in support of COVAX facility for equitable distribution of COVID-19 vaccines

Lahore (Muhammad Yasir) Emirates SkyCargo has signed an agreement with UNICEF to prioritise the transport of COVID-19 vaccines, essential medicines, medical devices and other critical supplies to help fight the COVID-19 pandemic. The announcement is the latest in a series of measures undertaken by the freight division of Emirates to support global communities in recovering from the devastating impact of COVID-19.

Watch a video announcing Emirates SkyCargo’s participation in UNICEF’s initiative.

 The Humanitarian Airfreight Initiative spearheaded by UNICEF brings together a number of partners collectively capable of distributing essential supplies to more than 100 markets in support of the COVAX Facility, the global effort aimed at equitable access to COVID-19 vaccines. UNICEF’s Humanitarian Airfreight Initiative will also act as a blueprint for collective global partnership in the face of future health and humanitarian crises.

 “Every single day counts in the fight against COVID-19 and the sooner that communities can have access to COVID-19 vaccines, the sooner they can curb the spread of the virus and get back on their feet. As a global player flying to more than 130 destinations, Emirates SkyCargo has been committed to the fight against the pandemic from the very early stages and we have rolled out a number of initiatives to expedite the distribution of COVID-19 vaccines through Dubai, starting with our GDP certified dedicated airside hub. Through our partnership with UNICEF, we will be taking yet another step to prioritise and facilitate the rapid and secure movement of COVID-19 vaccines particularly to communities hard hit by the disease,” said Nabil Sultan, Emirates Divisional Senior Vice President, Cargo.

 Emirates SkyCargo is an industry leader in the air cargo sector for the transport of temperature sensitive pharmaceuticals including vaccines. The cargo carrier features a global network spanning six continents, a modern fleet of widebody only aircraft as well as state of the art EU GDP certified infrastructure at its hub in Dubai for the secure transport of pharmaceuticals and vaccines.

 In October 2020, Emirates SkyCargo announced that it was setting up the world’s largest EU GDP certified airside distribution hub dedicated for the storage and distribution of COVID-19 vaccines. With over 15,000 sq metres of storage space available for vaccines, Emirates SkyCargo is able to store large quantities of the COVID-19 vaccine in Dubai, and fly in smaller quantities regularly to markets with limited cold chain infrastructure, reducing the need for large scale storage solutions.

In January 2021, under the directives of Vice President and Prime Minister of the UAE and Ruler of Dubai HH Sheikh Mohammed bin Rashid Al Maktoum, Emirates SkyCargo joined hands with three other Dubai-based entities- DP World, International Humanitarian City and Dubai Airports to form a COVID-19 vaccine alliance for rapid transport of COVID-19 vaccines to the developing world through Dubai.

 

 

Himalaya unveils new campaign with Ayeza Khan as Brand Ambassador

Lahore (Muhammad Yasir) Himalaya, a leading health and wellness company, and a pioneer in herbal personal care products, has announced critically-acclaimed Pakistani actress, Ayeza Khan, as the new brand ambassador for its “Purifying Neem Face Wash” – the brand’s flagship product – during its new TVC launch ceremony held in Karachi. The new TV commercial seeks to educate young consumers about how Himalaya Purifying Neem Face Wash, with its soap-free formulation, helps solve skin problems like pimples.

“It is a known fact that pimples are a common problem faced by most teenagers and can often leave their marks on the skin. Our research shows that in Pakistan, , soap is still predominantly used for daily face cleansing which does more harm than good to the skin. Being one of the oldest brands advocating the use of safe and natural skincare products, Himalaya has always strived to create high-quality, gentle products. Through our campaign, we want to drive the message of how Himalaya Neem Facewash, with its unique blend of Neem and Turmeric, known for their anti-bacterial and anti-inflammatory properties, is a safe and effective way of overcoming pimple problems. It is trusted by millions of consumers world-over and is the highest selling Face Wash in many countries,” said Rehan Ahmed, General Manager, Himalaya Dubai.

The brand has partnered with popular Pakistani actress, Ayeza Khan, for this new campaign. Ayeza, who is an A-list celebrity, is also a style icon and role model for many youngsters around the country with more than 8 million followers on social media. The campaign shows Ayeza advising a young lady to switch to Neem Face Wash for a pimple-free glow.

Ayeza Khan, who was also present at the ceremony added, “The constant humid weather of Pakistan causes problems of oily skin and pimples regularly and is a common concern for all of us.  Many youngsters in our society still use soaps but this may actually aggravate the pimple problem. Taking the role of Brand Ambassador for Himalaya, I look forward to creating awareness in our younger generation about understanding their skin and the care needed to have a clear and problem free skin.”

‘Pimples Hai To Soap Nahi, Sirf Himalaya Neem Face Wash Hi Hai Sahi’ – with this tagline of the campaign, the brand emphasizes on the usage of their Neem Face Wash to fight against pimples. It is a leading Face Wash product globally and is specially formulated with Neem and Turmeric that helps remove excess oil & impurities from the skin without over-drying it, leaving a clear, problem-free skin.

The brand plans to run a mega campaign round the year, which will include a series of television commercials, digital campaigns and on-ground activations.

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Infinix Hot 10 Play with MediaTek Helio G35 is now available on Pre-orders with amazing TWS earbuds gift

Pre-orders are starting from 15th February till 19th February only on XPark alongwith free gift of XE08 (Truly wireless Bluetooth earbuds). Hot 10 play will be available in offline market from February 20th onwards at PKR 18,999/-.

Lahore (Muhammad Yasir Steering the younger generation in the Pakistani market, the premium smartphone brand Infinix Mobility launches Infinix Hot 10 Play with another powerful MediaTek Helio G35 octa core chipset answering the needs of young people in Pakistan to get a smartphone that can help them to be more productive. The latest version of Hot 10 Play comes in 4GB/64GB memory options, and it also has a microSD card slot for storage expansion by up to 512GB.

The phone is offering a waterdrop notch for the selfie camera, a rectangular camera module with two sensors and a physical rear-mounted fingerprint sensor for security. An 8MP selfie camera and a massive 6,000mAh battery with standard 10W charging support. Ultra Power Mode by Power Marathon Tech is claimed to add 19 hours of battery life when the battery is at 5 percent charge.

Infinix Hot 10 Play sports a 6.82-inch HD+ IPS LCD display with a waterdrop notch on the front for the selfie camera. It is powered by the MediaTek Helio G35 octa core chipset paired with up to 4GB RAM and 64GB storage that is further expandable via a microSD card option. It runs on Android 10 (Go Edition) with XOS 7 custom skin on top. Connectivity features include 4G VoLTE, dual-band Wi-Fi, Bluetooth 5, GPS, and micro-USB port. It has a rear-mounted fingerprint sensor for security.

This powerful phone is based on the XOS 7.0 version with Android 10 which is available in four appealing colour variants; AEGEAN BLUE , MORANDI GREEN , OBSIDIAN BLACK , 7° PURPLE at an amazing price point of PKR 18,999/- only.

Ufone Launches Its First Ever eSIM

Islamabad (Muhammad Yasir) Ufone has now eliminated the need for physical installation of SIMs with the introduction of eSIM for its customers. The Pakistani telecom operator has partnered with Giesecke+Devrient Mobile Security (G+D) to launch these SIMs across the country.  The Ufone eSIM platform enables subscribers with a compatible handset to integrate multiple SIM card numbers directly into their phones or IoT devices, using the internet.

Customers can also download data plans and remove old SIM profiles within the same device without having to physically switch their SIM cards. Ufone’s eSIM service is available across Pakistan.

Speaking on this occasion, Ufone’s Spokesperson said, “Our customers are now readily adopting environment friendly way of living thus it is important for us to provide them innovative solutions for day to day operations. By using Ufone’s eSIM, customers can experience seamless services in a sustainable manner and avoid use of plastic SIMs. At Ufone, customer satisfaction and ease is the utmost priority. Therefore, every possible step is being taken to ensure their convenience.”

This technology is available for a number of eSIM-enabled devices like laptops, tablets, wearables and IoT devices. It is also available for all handsets which are compatible with the function like iPhone 11, 12 and all its variants, including iPhone XS, XR and XS max which work as dual SIM Phones.

Samsung S21, Samsung S20 Series, Samsung Galaxy S20 Ultra 5G, Samsung Galaxy S20+, Samsung Galaxy S20, Samsung Z flip

Huawei P40 Pro, Huawei P40

Google Pixel 4 XL, Google Pixel 4, Google Pixel 3A XL, Google Pixel 3A

For this purpose, Ufone has partnered with Giesecke+Devrient Mobile Security (G+D), an industry leader in eSIM management with more than 95 million+ commercial eSIM/eUICCs Managed Embedded Universal Integrated Circuit Cards (EUICCs) for some of the biggest mobile operators and OEM in Asia, Europe, Americas, Middle East and Africa; to launch a fully-functional eSIM subscription management platform for its subscribers.

Ufone is one of Pakistan’s largest telecom service providers and is leading the country’s digital transformation with its innovative and customer-centric approach. Combined with its effort for seamless connectivity for all its subscribers across Pakistan, Ufone has constantly strived to promote digitalization and ease of contact for all, adhering to its moto ‘Tum he tou ho’.

Shell Pakistan celebrates 5 years of Shell V-Power in Pakistan

Karachi (Muhammad Yasir) Shell V-Power is the premium fuel offered by Shell Pakistan, it comes with technology that reduces engine dirt and friction. With over 100 years of experience in fuels research and development, Shell’s scientists are behind the creation of Shell V-Power with Dynaflex Technology. 

Shell V-Power has a formulation that has powerful cleaning agents to prevent engine dirt. The fuel is especially designed to help reduce wasted energy through its friction reducing molecules.

The fuel was introduced in the Pakistani market in 2016, and this year marks its 5th anniversary in Pakistan. In the last 5 years, Shell has expanded its premium fuel network and as of now, 198 Shell Retail stations across Pakistan have Shell V-Power available for customers.

 

Faysal Islami launches ‘Noor’ Card: A Shariah Compliant Alternative to conventional credit cards

Islamabad (Muhammad Yasir) Faysal Bank Limited, Pakistan’s fastest growing Islamic Bank has launched “Noor” Card – a Shariah compliant alternative to conventional credit cards, facilitating its Islamic banking consumers with a range of benefits and Halal offers across various categories of spend – powered by Mastercard.

Taking the different needs of its customers into account, the Faysal Islami Noor card is available across several variants, from Platinum to Titanium, with each providing different levels of added benefits and features to cardholders for exclusive shopping, dining and traveling experiences.

Inching closer on its journey to complete Islamic conversion, Faysal Islami Noor is Pakistan’s first Islamic card based on Shariah principle of Tawarruq with 3D Secure, contactless payment and transaction services, leading its consumers to a hallway of premium Islamic lifestyle while also keeping their convenience of everyday life in check.

Commenting on this achievement of another milestone, Mr. Tahir Yaqoob Bhatti, Faysal Bank’s Head of Retail Banking, said, “The launch of Faysal Islami Noor card reaffirms our commitment to achieving leadership in providing Shariah-compliant financial and payment services to our customers. The launch of ‘Noor’ sets sail to a trailblazing initiative to the Bank’s credit, transforming the experience of Islamic banking customers. Now, Noor Card customers can use this Shariah compliant card with complete satisfaction and peace of mind, availing  a range of distinct reward systems and premium benefits within the strict umbrella of Shariah compliant banking practices and principles.”

Faysal Bank’s footprint now spreads over more than 200 cities with a network of over 575 (including more than 500 Islamic) branches. Faysal Bank is a significant player in Pakistan’s banking industry and recognized as the Best Emerging Bank 2020 of the country.”  

 

PAK-QATAR TAKAFUL HOLDS ANNUAL CONFERENCE

Karachi (Muhammad Yasir) Pak-Qatar Family Takaful held its Annual Conference in Karachi to celebrate 2020’s exceptional performance and to further align the team with strategic Business Growth plans for 2021 and beyond.

The conference was attended by Mr. Said Gul, Member-Board of directors, Mr. Zahid Awan, Member-Board of Directors, Mr. Kamran Saleem, Director Finance & Company Secretary, Mr. Azeem Pirani, CEO, Pak-Qatar Family Takaful along with senior management of the company.

Speaking at the occasion, Mr. Said Gul said, “It is indeed a day to celebrate and I would like to congratulate my team for their hard work and dedication towards achieving 2020’s business targets which has marked an all-time high in the company’s history since inception. The Takaful Distribution Team performed very well across Pakistan despite COVID-19 and is fully motivated to achieve business targets set for 2021”.  He further stated that, “much more coordinated efforts and smart workings are required to increase the number of memberships and offer convenience. Mr. Said Gul emphasized upon capturing digital medium and using digital technology with a customer-centric approach thus terming it as the key to sustainable business growth and success.

CEO PQFTL, Mr. Azeem Pirani said: “Pak-Qatar Family Takaful, as the first and largest Family Takaful operator, is viewed as the key influencer in the progression and advancements in the field of Islamic finance. Since inception to a franchise that boasts more than 100 locations across 90+ cities in Pakistan, is exceptional growth indeed and something we are all extremely proud of. Today’s gathering is a clear reflection of the Group’s commitment that we endeavor to strengthen and grow our business in this market.”

Top performing Takaful distribution representatives of Pak-Qatar Takaful for 2020 were applauded and presented mementos as a token of appreciation by the company.

Pakistan to Cross Rs. 100 Billion eCommerce Trade in 2021

Partnership signed to create new entrepreneurial ventures for eCommerce and digital trade to grow the domestic market size with knowledge-based learning platform.

Islamabad (Muhammad Yasir) Extreme Commerce Pakistan’s first EdTech company specializing in e-commerce and digital trade education and practices to train Pakistani youth to sell on Daraz platform. Extreme Commerce and Daraz signed a memorandum to improve eCommerce and digital trade literacy in the country.

Although, the State Bank of Pakistan (SBP) and Federal Board of Revenue (FBR) are working to introduce a platform that will facilitate Pakistani traders to exports their products seamlessly on global platforms such as Amazon, Alibaba, and eBay, the local traders are looking for an opportunity to explore the global markets enthusiastically.

As per the latest eCommerce numbers, released by the
 State Bank of Pakistan (SBP) upto Q3 2020 (Q1 FY21), the eCommerce market size for the year upto Q3 2020 was 96B PKR (assuming a 60% COD volume), prepayment was 39B over the same period. There are now 2,164 merchants who accept prepayment methods which is a large jump from the previous quarter. There are now 43k orders a day via prepayment method (in Q3 2020) on Pakistani merchants, which is up from 24k and 13k in the same quarter in 2019 and 2018. More eCommerce data can be found HERE.

The partnership between Extreme Commerce and Darza, will be imparting knowledge skills on how to sell on the Daraz platform more efficiently with maximum customer satisfaction and potential to grow. The arrangement will facilitate the sellers to expand their enterprise further and improve their online selling skills, including formation of businesses, creating stores, product branding and marketing. The Extreme Commerce’s Video Boot Camp (VBC) is a collection of 100+ E-Commerce and digital money-making skills in the world. VBC covers an extensive range of skills that builds and empower with eCommerce and digital trade skillsets to earn money by offering services to clients across the globe and setting up own businesses and stores on national and international eCommerce platforms. Through this MOU, the sellers and traders on Daraz will also benefit from the rich knowledge resource available on the VBC platform as well. The partnership will be catalytic for the eCommerce market to cross the Rs. 100 Billion eCommerce trade barrier in 2021.  

Sunny Ali, the Founder and Chief Executive officer of Extreme Commerce shared his views on the partnership and said, “Our first step is to start building capacity of the sellers on Daraz through our trainings and our state-of-the-art Video Boot Camp (VBC). Educating everyone with eCommerce dynamism on Daraz. We will be the bridge between Daraz sellers and Daraz with the Extreme Commerce’s knowledge repository as the learning platform. We can quickly relay issues, challenges and find solutions together. As this will help the sellers in the country to explore the eCommerce phenomenon as a knowledge-based economic growth model.

Extreme Commerce’s vision to make Pakistan a global e-commerce back-office hub has been acknowledged by international institutions as well. Extreme Commerce aims at developing a national e-commerce ecosystem through inspiring and empowering entrepreneurs. Being Pakistan’s largest e-commerce knowledge sharing and capacity building platform, Extreme Commerce has a community of more than half a million people nationwide. Whereas, Daraz believes in enabling local entrepreneurs and businesses to do business anywhere in this digital era and has a community of more than 70,000 sellers nationwide.

Omair Baksh, Head of Marketing at Daraz said, “Adaptability to e-commerce has increased in the past few months and an increased number of sellers are moving towards online selling to make a stable living for themselves. We take complete responsibility to train the seller community and equip them with the right skills for their business growth. Daraz has always focused on seller education as a core and with this partnership we are taking an additional step to create value for our sellers and buyers along with improving customer experience.

The cross-border Business to Consumer (B2C) e-commerce regulatory framework has also been developed by the SBP and the Web-Based One Customs (WeBOC) e-commerce module that the FBR is developing, would help facilitate online sales of exporting firms by allowing hassle-free documentation and shipment of export orders.

With this partnership Pakistani e-commerce enthusiasts will have access to customised courses designed for Daraz sellers that will focus on specialized training on digital trade, data analysis and other innovative solutions for business growth in ecommerce.

The success of any ecommerce business is highly dependent on customer experience that can be improved by many folds through capacity building of the seller base through education and awareness. A key battle for the ecommerce industry in Pakistan has stood to be customer trust which can be improved with ecommerce education, performance-based trainings and knowledge sharing by experienced mentors.

Extreme Commerce is Pakistan’s first EdTech start up with a sole focus on skills development and capacity building within the ecommerce and digital arena. Founded in 2017, it is the largest community of its kind in Pakistan, with well over half a million members and over 100+ courses and income streams to choose from. Extreme Commerce estimates that by 2025, it will foster a community of over 1 million strong, generating well over $1 billion in inward remittance for Pakistan.

Virtual Workshops with fashion Maestros presents educational training sessions

Karachi (Muhammad Yasir) Virtual TEXPO 2021 conducted Virtual Workshops with fashion giants of Pakistan to deliver a learning experience that has been integral to the prestigious platform. Trade Development Authority of Pakistan (TDAP) inaugurated the 1st International Virtual Exhibition, TEXPO 2021 on the 1st of February, held via a digital portal and was live 24/7 for 5 days.

In previous editions of TEXPO, TDAP has offered a wholesome experience of Pakistan’s fashion and textile industries with live sessions and panel discussions. TDAP adapted its learning experience into elaborate training sessions aimed at educating the audience about the labor behind bringing textile and fabric arts to life. Virtual Workshops with Maestros was conceptualized and executed by Take II PR. 

Tamgha-e-Imtiaz winner Rizwan Beyg took the platform to speak about Embroidery and Embellishments, capturing past, present and the future of these handcrafts. The maestro expands on the subject with the evolution of fashion, the invention of its many tools and the practice of handcrafts.

Jewelry and Fashion designer Asim Jofa shared from his wealth of knowledge about Pakistan’s favorite textile commodity, Lawn. Jofa talks about the versatility of lawn and how this breezy summer fabric rose to unprecedented heights and transformed into luxury collections that are now catered to the world over.

Fashion designers Adnan Pardesy and Shamaeel Ansari offer a profound learning experience for budding designers who intend to explore opportunities in the international markets. The designers share what it takes to penetrate the foreign markets, insights of what kinds of products do well in exports and how local crafts can be adapted to cater to non-Pakistani markets.

Fashion designers Farida Qureshi and Wardah Saleem share their expertise of block and screen printing. Saleem discusses the extensive and elaborate process of block printing by reflecting on its history and how the practice has evolved. Saleem also divulges into Ajrak printing and its process with a peek at how the traditional art is printed onto fabric.

Designer Farida Qureshi also expands on the subject of block and screen printing, offering a look at blocks with antique art, Mughal inspired prints and various other carvings that are used in her practice.

The designers also showcased their works with models and dissected the individual elements of their creations to expand on the nuances of fashion designing.

TDAP is proud to announce that 4,700 visitors were registered on the novel digital platform of which more than 3,000 were foreign buyers. A total of 57 local businesses and fashion houses participated in the first virtual edition of TEXPO showcasing locally developed and manufactured products ranging from high-end fashion apparel, ready-made garments, home textiles, fabrics and pandemic-relevant products including personal protective equipment (PPE) and face masks. Virtual TEXPO 2021 also featured Trend Galleries to its visitors.

TEXPO delivered on its mission of boosting trade and connections of its exhibitors by establishing networks in untapped markets in Eastern Europe, Far East and Central Asia. Visitors connected with exhibitors who displayed their products in virtual stalls and conversions progressed into virtual booths to conduct B2B meetings.

Haleeb Foods join hands with District Government Kasur to support education

Lahore (Muhammad Yasir) Haleeb Foods (HFL) the pioneer dairy processing company in Pakistan has partnered with District Government Kasur for building a school in the area. In order to facilitate the construction of District Public School Pattoki (DPS), HFL has donated seven hundred cement bags in phase 1 and another 200 bags in phase 2.

Expressing his views Syed Mazher Iqbal, CEO, HFL said, “Haleeb Foods is operating in district Kasur since its inception and has always played its role towards community development. In addition to generating employment for the locals since 1984, we have always been supporting the district government in the shape of community bazaars, ration provision and support for special children to name a few .  Of late, the district government initiated a much needed project of constructing a school in Pattoki and who would not like to support on such a noble cause. Above all, education is one area, where a lot needs to be done at all levels from public to private sectors. We are more than glad to have put in our humble contribution for the development of the community.”

On the occasion Osama Sharoon Niazi, Assistant Commissioner Pattoki said, “As always Haleeb Foods has been at the forefront whenever it comes to community support, welfare of the populace but this time the cause is even bigger, the contribution accordingly greater. The Tehsil Government is thankful to the contribution made by Haleeb Foods and hopeful that others will follow this welfare-driven-suit”.

The State of the art DPS located near Haleeb Foods Phoolnagar Plant, is spread over 18.75 acres of land. The students will be offered education from Pre-school to Secondary. Separate blocks for boys and girls will cover facilities like canteen, multipurpose halls, assembly area, science labs and play ground to ensure holistic education facilities to children of Pattoki.