OPPO F19 Pro to Launch Soon – Here is a Sneak Peek of What is Yet to Come

Lahore (Muhammad Yasir) OPPO the smart device brand is geared up to launch another iconic addition to its F series soon. Teasing the launch on OPPO’s official Facebook page, the smartphone is yet another iconic design curated to set a benchmark in the industry. With innovations in the industry, the brand has become the pioneer of state-of-the-art smartphones. F series has always been very popular in Pakistan as it speaks to the youth directly. From its camera features to its slim and sleek design it has it all. With this latest smartphone, users are in a for a treat.

The highly eminent F series because of its blend of innovation, technology, and design has always been famous amongst the youngsters in its price segment. With the eye-catching finishes on the F9 Pro or the gradient design of the F11 Pro, the F series has always showcased the trendiest technology to consumers. The upcoming smartphone, OPPO F19 Pro is expected to elevate the F series with its sleek and fashionable design.

A few leaks have revealed that the upcoming technological marvel will be in flowing light design equipped with a 3D curved back cover that will redefine the standards of sleek and stylish smartphones. The phone is also expected to have AI-powered portrait features powered by Quad cameras, 30W VOOC Flash Charge 4.0, and ColorOS 11.1. In addition to this, OPPO F19 Pro will come equipped with a host of features making it a worthy contender in its price segment.

Leveraging its credibility in consumer-centric innovation and adding to the consumer-favourite F series, OPPO has combined some of its latest breakthrough technologies in a sleek design for their upcoming OPPO F19 Pro. The soon-to-be-launched smartphone will give consumers a chance to flaunt their style with its sleek and trendy design.

With the news of the launch, the youth is waiting for the highly anticipated F19 series. The brand will soon be revealing more information about the smartphone.  Stay tuned as the smartphone is all set to launch on 21st March 2021. 

The Self-Starter: Anum Arooj Knows Success Has No Limits If You’re Willing to Take on Challenges

Success story of Anum Arooj

For Anum Arooj, who lost her father when she was just 12 years old, the real-life impact of her role as an environment, health and safety (EHS) specialist could not be clearer.

“I’m working for families in the community, ensuring we are providing a safe environment, one where employees can finish their day at the plant and return home to hug their children.”

Anum, who leads EHS for a power plant in Pakistan that is operated and maintained by GE Gas Power, explains, “This is what gives me so much job satisfaction and why, although I’ve been of-fered positions with other functions, I’ve not taken them.”

In her current role, Anum is responsible for ensuring that the plant meets various EHS require-ments, including EHS trainings for staff. “We take EHS very seriously at GE and I’m proud to lead the team at our site on this front,” she says.

18-hour days Anum, who has two older sisters and a younger brother, says, “We are a family of environmental-ists!” She came to the field after earning Bachelor’s and Master’s degrees in environmental sci-ences from the University of the Punjab, where her two older sisters also studied environmental sciences. One of her sisters is married to an environmental engineer as well.

As the youngest daughter, Anum says she felt the loss of her father particularly strongly, driving her to do what she could to augment the pension her mother received. So, at a young age, she began tutoring her fellow students and their siblings. “This wasn’t something I had to do; my mother did not ask me to, but I wanted to do something to help my family.”

“Those were hard times,” she recalls. “We had lost the head of our family and had to survive on our own. But our mother was determined to give us an education, even though some well-meaning relatives suggested she should just get her daughters married instead. She refused to listen and ensured we got university degrees.”

After starting university, Anum continued tutoring, and later, she began teaching at a local acade-my.

Mature beyond her years, Anum was ahead of her age in school as well as she was promoted early through a couple of grades in primary school. Consequently, she was more than two years younger than her peers when she entered university.

Nevertheless, she still scored high grades and earned several scholarships, with an 18-hour-a-day schedule that included teaching in the morning, going to classes in the afternoon, and studying in the evening. “I learned that there is no limit to success if you are willing to put in the work to tackle challenges.”

Rising to the challenge
Soon after earning her Master’s degree, Anum spotted a job posting for an EHS trainee with an organization that was contracted by GE Gas Power to assist with certain services at a power plant in the Punjab Province.

She applied, was offered the position and became one of only two women to work at the plant. “I was blessed to have interactions with EHS experts at GE who taught me a lot about the field, since at university, we only had one or two semesters on the subject.”

After nine months, she was chosen to lead the EHS function at the plant. That was a huge accom-plishment as the EHS leaders at other GE-operated plants in the country had five to eight years of experience.

Over the next few years, Anum took on progressively senior roles, eventually becoming an EHS team leader at GE.

Dozens of awards
Today, Anum continues to challenge herself and continues to win recognition. While working full time, she is pursuing a PhD in environmental sciences, with a specialization in safety. Nevertheless, over the past several years, she has received more than a dozen awards, and another 10 EHS recognitions for the plants where she has worked.

Thinking about the different types of jobs she has held, Anum says it’s important not to judge any work opportunity as being too ‘lowly’.

“I earned money by teaching fellow students. I didn’t feel it was demeaning to do this. We should value all the jobs we do.” After all, that early work led her to more tutoring and teaching opportu-nities.

What’s particularly moving to her is that former students continue to call her for career advice. She’s also proud to know that among the students she taught, one is a doctor, another is an ac-countant, and a third is an engineer.

Don’t limit yourself’
It’s no surprise that she also thinks that labeling jobs as ‘male’ and ‘female’ is wrong. “I tell young people that we should not think that a particular career is just for men or for women. We should open ourselves to consider any type of job. Don’t limit yourself.”

To young women in particular, who she mentors and speaks with when visiting university classes, her advice is, “Stay focused and don’t be afraid of failure. Step forward, take risks, and always vol-unteer to take on the harder and more challenging jobs.”

Media Matters conducts Women’s Day webinar titled “Women in Power – She Rises”

Lahore (Muhammad Yasir) Media Matters Pvt. Ltd., an affiliate of Grayling and one of the leading PR agencies in Pakistan, celebrated International Women’s Day with a webinar attended by a host of prominent female figures from the country’s corporate sector. The session was moderated by Najma Pirzada – Managing Editor at Global Village Space. The speakers included Farah Yasmine Shakir – Director Organizational Development, Telenor Pakistan, Kulsum Rashid – Head of Finance, Hutchison Ports, Umber Tanya Ansari – GM – Head of Marketing & Corporate Communications, Engro Corporation, Subul Naqvi – Head of Corporate Communications, Telenor Microfinance Bank/Easypaisa and Farah Sayeed – Chief Marketing Officer, TPL Corp.

The webinar shed light on the rapidly diversifying role that women play today. Expressing their views on the challenges that women face in the corporate sector, the participants emphasized that females today have to be assertive and stand for what they believe in. Women still remain a minority which is due to various reasons but the barriers that exist to their progress can be eliminated through passion and hardwork. In every corporate environment, there are deliverables and as long as these are achieved effectively, it becomes irrelevant as to which gender achieved them. It is also important not to stereotype women with certain roles because this limits their growth as intellectuals and professionals.

Another important point raised by the participants was regarding the biological difference and challenge that women face as part of the corporate culture. As they approach the mid to late 30s, women take a hiatus due to marriage or pregnancies but fail to return to their respective jobs effectively. This is why we witness the relation of women with the corporate sector dipping after the 30s. This is an issue that needs to be highlighted and tackled both on a personal as well as professional level.

At the execution of a successful webinar, Executive Director, Media Matters Pvt. Ltd. Natasha Durrani said while sharing her thoughts; “The idea behind bringing together a panel of women who hold senior roles in prestigious organizations was to build an effective platform from where aspiring female professionals can gather insights, motivation and much needed knowledge about pursuing their dreams. We wanted to show what women can and have achieved especially in the corporate culture today. At the same time, our aim was to allow and empower future professionals to gather what they need towards fulfillment of their future goals.”

Media Matters Pvt. Ltd. is part of a distinct group of organizations that have women at the helm personifying the notion that with the right balance of expertise and hardwork, the future of Pakistan in terms of gender development looks promising.

Coca-Cola’s 5by20 program concludes by economically empowering 6.2 million women

Lahore (Muhammad Yasir) The Coca-Cola Company recently marked the monumental success of its 5by20 program, which empowered 1.2 million additional women beneficiaries from its original decade long target of economically empowering 5 million women by 2020. The 5by20 program was implemented in more than 150 countries around the world. In Pakistan, more than 10,000 women beneficiaries were economically empowered as part of this program in a strategic partnership between Coca-Cola Pakistan and Kashf Foundation. This achievement resonated more strongly when it was formally announced at the International Women’s Day on Monday, March 08, 2021 during a special panel discussion hosted at The Coca-Cola Export Corporation’s head office in Lahore following the topic of ‘women in leadership’.

Accomplished women from various fields of life participated in this panel discussion in person and through virtual attendance including Afia Salam, Chairperson at Indus Earth Trust, Lubna Bhayat, Former President at Women Chamber of Commerce, and Bushra Khanum, Senior Manager at Kashf Foundation. Top management officials from The Coca-Cola Export Corporation also participated in this event including Fahad Ashraf, VP and General Manager for Pakistan and Afghanistan region and Asmara Nomani, Human Resource Director for Pakistan and Afghanistan region.

The idea of sustainability served at the heart of this strategic partnership between Coca-Cola and Kashf Foundation. To ensure a longstanding impact of this collaboration, the 10,000 Pakistani women who benefitted from this program were taught new skills through vocational trainings which included football stitching, ralli making and transforming recyclable waste material into sellable handicraft products. In addition, these women entrepreneurs were also trained on crucial areas of business management including preparation of budget, promoting their products through social media/e-commerce platforms, and provision of micro loans, which significantly altered their socioeconomic milieu.

While speaking about this accomplishment, Fahad Ashraf, General Manager and VP at The Coca-Cola Export Corporation for Pakistan and Afghanistan region said, “Since 2015, The Coca-Cola Foundation (TCCF) has invested over USD 1 million in Pakistan under the 5by20 program to economically empower thousands of women entrepreneurs so they can earn a decent living for themselves and their families. This program has successfully boosted the confidence of Pakistani women by teaching them new skills and also inspired them to demonstrate their pivotal role in the development of our society.”

Coca-Cola will continue helping women around the world to shape a more balanced future by inculcating gender-neutral values alike the 5by20 program. This is also helping in the achievement of UN’s SDG goal of social development, since the empowered women impart their knowledge and skills to other women within their family and community.

My Journey to Quit Smoking

By Taseer Ali

I have been a cigarette smoker for over 10 years. When I picked up my first cigarette, I was surrounded by people who smoked – making it a cool thing to do that I could sustain even on a shoe-string budget. Flash forward, I inadvertently picked up a habit that I would, since, struggle to leave.

And clearly, I am not the only one, there are over 1 billion smokers in this world (ref: WHO Study – 2018). Being one, I can say with some certainty that most of us want to drop this habit from our lives. But this is easier said than done. While some rock stars manage to go cold-turkey and never touch a cigarette again in their lives, the majority like myself need a transition path out of it. A slow sustainable taper-off, rather than the much more difficult sudden up-and-leave approach. Or at the very least, switch to a less-harmful alternative.

In my quest to find my way out of the cigarette world, here are the alternatives I have tracked and tried, and my experience of them:

1- Nicotine gum/spray/inhaler/pouches: this is an option I use in tandem with regular smoking, particularly in places where I cannot light up a cigarette. Airlines, meetings, malls – these alternatives tide me over to the time when I can step outside, but only just. With the weird after-taste and headache to boot, I, personally, do not find this a sustainable alternative to full-time smoking, but rather a fallback option in dire circumstances.

2- Vape/E-Cigarettes: I am no expert of this option, as some other people around me are, but I have experimented with my fair share of this technology. This was an option that worked really well in short bursts for me, particularly when I was travelling or living abroad – as this was much cheaper than going out and buying a pack of cigarettes a day. On the flip side, I always find the variation of technology here too complicated for me to understand at times. There is a fair bit of learning and experimentation required and does not appear to be a plug and play situation. The ban on in-flight usage since 2016 has also taken away my motivation to invest more effort into this approach.

3- Heated tobacco products: this is a technology I am intrigued by and I am looking to make this the next stop in my quitting journey. The basics remain the same as a stick of tobacco which is heated, instead of burnt, to reduce the release of harmful chemicals from the equation. It appears to be the closest thing to regular smoking at the moment, while appearing to be significantly less-harmful than cigarettes. While this option is sparsely available in Pakistan already via grey channels, I do hope these become more readily available at more competitive rates for people like me to give it a shot and move onwards in their process.

That said, I do wish this journey was surrounded by more accessible conversations. It is easy to say smokers should quit smoking but step one is understanding that this is easier said than done. There is a need for new conversations – based on science and facts – about the alternatives, and exploring the paths that lie ahead for people to choose from, which I feel, would be a more sustainable way for smokers to be able to reduce this habit.

Golf Booms During Pandemic

Golfers Tee Off in Support of Deaf Education

Karachi (Muhammad Yasir) Platinum Sponsor KFC hosted the 6th Annual Charity Golf Tournament in support of Deaf Reach Schools with all Covid-19 SOP’s in place. The women’s team teed off in the tournament to celebrate the women’s day.

The 18-hole tournament, held at DHA Golf & Country Club on 7th March, saw the largest number of participants yet, and was planned in the Texas Scramble format with teams of 2 players to maintain social distancing.

Gold Sponsors for the event were Beverly Hills and Habib Metro Bank.  Silver Sponsors included EFU Insurance, Falcon-I, Engro Foundation, and NBP Funds.  The overall proceeds from this yearly tournament contribute towards the education and skills training of over 500 needy deaf students.

The players and their families along with friends and supporters of Deaf Reach were hosted for a Luncheon and Award Ceremony in the lush gardens of the club. Richard Geary, Deaf Reach Founder, presented trophies to each winner provided by Gravitas Packaging. This was followed by Abdullah Nasir’s tribute to one of the founding members of the Deaf Reach Golf Tournament Committee, the Late Sir Pervez Hanif.

Winners of the 6th Annual Deaf Reach Golf Tournament are Winner Team Gross (Abdullah Nasir/Shahid Abdullah), Runner up Team Gross (Azhar Abbas/Pervaiz Ahmed), 2nd Runner up Team (Omer Bayat/Altaf Hashwani)

Deaf Reach Schools, Training Centers & Colleges, a program of FESF, provides education and skills training to deaf children in Pakistan. The school system switched to a sign language-based distance learning program during the lockdown and with the support of donors was able to mitigate the risks of food scarcity, spread of the disease, loss of employment in the school system and language loss in deaf learners.

Join the cause to make education a reality for these children, and visit www.deafreach.com for more details.

Pak-Qatar Takaful awards Scholarships to Students of IBA-CEIF

Lahore (Muhammad Yasir) Pak-Qatar Takaful Group (PQTG), Pakistan’s Pioneer and the Largest Takaful Group, recently at a ceremony awarded two more scholarships to MS IBF students Mr. Muhammad Adil  and Mr. Hamza Younis – highest meritorious students at the Institute of Business Administration – Centre of Excellence in Islamic Finance (IBA-CEIF), Karachi. The Scholarship cheques were awarded by CEO, PQFTL – Mr. Azeem I. Pirani. Dr. Ishrat Hussain, Advisor to the Prime Minister on Institutional Reforms and Austerity and other senior management team were also present at the occasion.

Pak-Qatar Takaful Group is a strategic partner of IBA-CEIF and has collaborated with the institute nationwide to support valuable initiatives and academic programmes for nurturing qualified professionals with specialized skills in managing Shari’ah-Compliant financial business models. Since 2018, PQTG has awarded student scholarships worth PKR 2.5 Million to IBA – CEIF.

Mr. Azeem I. Pirani, CEO of PQFTL said, “We are extremely honored to be associated with IBA-CEIF and our company’s values are fully aligned Dr. Ishrat Husain’s vision of promoting Islamic Finance across Pakistan. This scholarship is just one of many areas we look forward in contributing our common shared goal spreading Takaful as part of Islamic Finance as a Shari’ah compliant alternative to the people of Pakistan nationwide”. 

ACCA calls for a more inclusive approach to economic recovery

Lahore (Muhammad Yasir) ACCA calls for a more inclusive approach to economic recovery A new methodology is needed by governments says global body for professional accountants To mark International Women’s Day, ACCA (the Association of Chartered Certified Accountants) is urging more governments to adopt the use of Gender Responsive Budgeting (GRB) to ensure that women and men benefit equally from the economic recovery out of Covid-19, and to guarantee a stop to inequality. According to the UN’s global COVID-19 Global Gender Response Tracker, while 164 countries have GRB in some form, just 25 – such as New Zealand and Trinidad and Tobago – have demonstrated an holistic approach by applying measures that span across unpaid care, violence against women and women’s economic security.

The global body for accountants and finance professionals says that governments need to rethink their economic recovery policies. To guide them, ACCA has issued a toolkit about how accountants can place GRB into their everyday roles and responsibilities. ACCA’s call for action follows recent research published by McKinsey, which shows that although women account for 39% of global employment, they also account for 54% of total job losses as a result of the pandemic. Helen Brand OBE, chief executive of ACCA says: ‘The evidence is clear – women have suffered disproportionately as a result of the pandemic and GRB can help ensure that these inequalities are considered to ensure a more inclusive recovery. To work effectively, GRB requires political commitment at the highest level, a sufficient allocation of resources and robust capacity development at all levels.’ ACCA highlights recent high-level examples of such political commitment – the COP 26 Presidency, which called for ‘developing and implementing gender-responsive climate policies’, and Canada’s 2018 law on Gender Budgeting and Indonesia’s No.9 2000 Presidential Instructions on Gender Mainstreaming which enshrine GRB in these country’s laws to help protect it from being influenced by political changes in commitment. Helen Brand explains why using GRB is needed: ‘Pre-COVID-19 data from Standard & Poor, launched at the 2019 World Economic Forum, found that if men and women participated equally in the labour market, the US economy would be 8.7% larger, the French economy would be 17% larger and the Japanese economy would be 14% larger.

So there is a strong economic impetus for GRB’s use. This is also about meeting the UN Sustainable Development Goals (SDGS) and especially SDG 5 – achieve gender equality and empower all women and girls – by 2030.’ For GRB to work, governments need to: · collect and analyse sex-disaggregated data to identify where problems lie so policies can be targeted effectively · ensure institutional capacity – offer staff training and development, with management buy-in so that women have decision-making roles and have an equal seat at the table · have an ‘all-government approach’ with strong coordination between the Ministry of Finance and the relevant line ministries to ensure the process is carried out at each level · engage with wider public institutions, such as Supreme Audit Institutions and the Legislature, to ensure the approach has been properly scrutinised and audited.

Sajjeed Aslam, head of ACCA Pakistan adds: ‘We believe that public sector finance professionals have a vital role to support governments and policymakers by providing them with the necessary data and tools to implement GRB effectively. This is ongoing work and it is good to see gender specific policies aligned to Covid-19 recovery with the introduction of the Ehsaas Emergency Cash Program.’ Helen Brand concludes: ‘GRB can be applied in all sectors of the economy and society including transport, health, education, employment and many more; so the better the coordination between government departments, the more widely the practice can be used. ‘The role of the public sector finance professional can be seen in every stage of the cycle – from initial analysis and budget design to the invaluable role of auditing in the final stage. The accountancy profession can, and should, play a key role in ensuring policymakers commit to gender equality and use GRB as a tool of effective implementation.’ 

Simplifying and Improving lives by ‘MOVING’ 3.3 million Women across Pakistan

  • Women have taken 20 million rides covering distance of 250 million km

  • 200,000 hours spent by captains on gender-sensitization training

  • 1586 female registered captains taken more than 570,000 rides covering 4,500,000 km

#SheMOVESwithCareem

Lahore (Muhammad Yasir) On the occasion of International Women’s Day, Careem released its 5 yearly trend (2016-2021) showing that women are on the “MOVE” in Pakistan, taking 20 million rides traveling a distance of 250 million km.

“Everyday life” is challenging for women to break stereotypes, smash gender norms and claim public spaces, however with the advent of Careem’s ride-hailing service in Pakistan there has been improvement in accessibility towards a reliable and safe means to mobility. Reiterating its commitment to provide an opportunity to be a social mobilizer leading to 3.3 million women’s empowerment of achieving their own emancipation. According to the data released by the company’s customer base comprises 65% working women and 30%+ students.

Careem’s pledge for raising the bar for safety has never stopped. There has been constant effort towards adding features such as call masking, live-tracking, Captain’s rating, facial recognition, in-ride insurance, and safety button which has shown Careem to be a premium choice for catering women’s mobility needs. On average, there are 0.09 % queries raised per million rides by women and Careem has successfully managed to maintain a resolution rate of 97%+ by further improving safety and reliability standards. Each query brings with itself an opportunity to further enhance services while raising the standards we have set for safety. 

All Captains onboarded not only go through a rigorous background check but also a gender-sensitisation training before they start taking rides on the platform. More than 200,000 hours have been spent training captains by partnering with various institutions such as Aahung and UNDP.

Furthermore, Careem also took the initiative of defeating the social “shock-factor” of women driving around by providing them with an opportunity to become Captains. Today Careem has more than 1586 female captains registered who have an average ratings of 4.83. Women Captains have covered a distance of 4,500,000 kilometers taking more than 570,000 rides.

On the occasion, Zeeshan Baig, CEO & Country General Manager, Careem Pakistan stated: 

“At Careem, we continuously aspire to raise the bar on safety for the industry. Women play a pivotal role in our society and we believe that providing a reliable and safe mobility service plays a key role to simplify and improve their lives. Our work to help improve safety includes pioneering new safety features, strengthening our background checks, and being able to quickly respond to any safety complaints via our dedicated Safety and Security team.”

Celebrating  achievements and pledging to further simplify and improve the lives of women, Careem has released a campaign #SheMovesWithCareem which  highlights three women whose lives have been changed due to getting greater access to mobility. These women include Fatima Hasan (a United Nations recognized Senior UX Designer), Ayesha Lari (a social organization founder and former cricketer) and Asma Shakeel (Careem Captain and homechef). These women amongst many others, have been empowered and armed with technology platforms such as Careem that have helped them ‘MOVE’ safely. 

Depilex Family Achieves an Award for Best Make-up Segment

Depilex Family Achieves an Award for Best Make-up Segment on the ARY People’s Choice Awards 2021

Lahore (Muhammad Yasir) The diligent team of Depilex has been recognized and honored at the ARY People’s Choice Awards for the year 2021 in the category of best make up segment.

The Depilex team is very well-known for their great expertise and finesse when it comes to the art of makeup. They have been in the beauty industry since 4 decades and has no doubt built a brand name for themselves which is difficult to live up to which is why it comes as no surprise that they emerged victorious this time as well.

The Depilex Group had been nominated along with many other renowned make up teams and artists but it seems that the public has spoken up and chosen whose work they love and appreciate the most. The voting took place on an online poll to commemorate and celebrate the hard work done by individuals in the previous year.

Expressing her feelings, the Director of Depilex Group, Nighat Misbah took to their social media and said “This is a proud moment for the Depilex Family! Thank you to the entire team of ARY digital, fans & supporters who voted for us; we are truly honored.”