Social Media Awards were organized in Bahrain

Lahore (Muhammad Yasir) Social Media Awards were organized in Bahrain under the auspices of Brand Box Al Saya, in which Pakistani actor Imran Abbas and Indian actress Ameesha Patel participated as special guests.

Various events are organized around the world for artists associated with the showbiz industry, in which various awards are given based on their performance, from Hollywood to Bollywood and Lolly to films, dramas, songs, documentaries and Even YouTubers awards ceremony is also organized.

For the first time, social media awards ceremony was held in Bahrain where Tiktokers who made the best entertaining videos and other social media activists were honored with various awards.

Ejaz Waris performed the hosting duties and apart from this famous Pakistani actor Imran Abbas won the award representing Pakistan best while Bollywood actress Ameesha Patel was also honored with the award in the ceremony as Tik Tokkar Fiza and Muneeb as the best. Pakistani couple received the award while from Dubai, Roman Khan, Shadab Sheikh received the Best Tik Talker Award from Milan. Renowned artists participated in the award ceremony on the special invitation of Dr. Ijaz Waris.

Talking to the media, RJ Ijaz Waris said that Bahrain is wonderful. After the success of the event, the event will also be organized in Pakistan, while other showbiz personalities will be invited to participate in more events in Bahrain. I continue to introduce artists to platforms around the world, introducing senior superstar artists as well as new talent.

Progressive Group forms committees for door to door voter contact campaign

Lahore (Nut Desk) Progressive Group in the Lahore Chamber of Commerce and Industry (LCCI) has constituted five committees to convince the members of the Lahore Chamber to vote for the candidates of the PIAF-FOUNDER alliance in the annual elections. Progressive Group is contesting these elections as an ally of the Alliance and it’s stalwart Muhammad Ejaz Tanveer is running for a slot in the Corporate Class.

Decision to this effect was taken at a meeting here on Sunday with Progressive Group President Khalid Usman in the chair.

Others who attended the meeting include Abdul Wadood Alvi, Mian Abdul Hannan, Azam Cheema, Riaz Ahmad and others. These committees will visit all the markets and industrial areas to convince the voters to vote for the Alliance besides making them aware of the agenda their alliance had for boosting the industrial and business activities in the country in general and in the city in particular. Khalid Usman speaking on this occasion vowed to continue serving the business community.

The Ali Zafar Foundation Sets Up a Tent ‘City’ for Flood Victims

Lahore (Qasim Ali) The Ali Zafar Foundation team reached the village of Padamji Meghwar near Mirpurkhaas in interior Sindh to set up a 100 tent ‘city’. The goal of the Foundation is to provide shelter for 100 families that have lost their homes due to the recent heavy rains and floods in that area.

For this purpose, it collaborated with the University of Home Economics to also provide packages with basic amenities to help the community return to a sense of dignified living as far as possible. The village and surroundings include mainly areas where homes are either inundated or collapsed, in many cases causing heavy material losses.

AZF’s own team was on the ground to ensure that the most deserving were served first in the provision of supplies so they can get a foothold on returning to normal life. Packages distributed amongst the affected include feminine hygiene products, clothes for adults and children, footwear, floor mats, pillows and bedcovers, quilts, matchboxes and soap. AZF Executive Director Khadija Amjad said this is a time for everyone to come together as we try to improve living conditions for those worst affected by the devastation. “Those of us who were spared are in a doubly responsible position to help those who have lost everything. Our collaboration with the University of Lahore led by UHE VC Prof. Dr. Kanwal Ameen is a demonstration of the spirit we believe is needed to overcome the destruction wrought upon our nation by the wrath of nature this year,” she said. With support from its generous friends and donors, Amjad said, the Ali Zafar Foundation was able to continue to show care for underserved parts of society. “We are committed to share in ameliorating suffering and pain at this time, and will continue in the days and weeks ahead,”

 

she concluded. ABOUT THE ALI ZAFAR FOUNDATION The Ali Zafar Foundation believes in healthy, progressive, empowered and clean living. The Foundation’s mission is multi-faceted: to promote the empowerment of women through access to equal education and opportunities; to also bolster the youth with a focus on schools and safe learning; to promote access to health for the less privileged and finally, to create more environmental awareness.

Founded in 2016 by Actor and Singer Ali Zafar, the Foundation has to date supported over 10,000 families from marginalized sections of society, particularly those effected negatively due to the covid pandemic, including the transgender community, minorities, daily wage workers, musicians and the indigent. The Foundation has also adopted two government schools in Lahore where it is focused on improving conditions and elevating the quality of learning for over 1000 young children.

 

“MASTECH has become first Pakistani YouTuber to unbox iPhone 14 Pro Max”

The tech world is evolving at an unprecedented pace these days. Tech enthusiasts, particularly YouTubers, play a central role in keeping their followers updated with all the latest developments emerging from the tech landscape. With the increase in digital penetration, Pakistani audience have developed an unparalleled sense of tech gadgets, who demand continuous tech updates right when they occur.

Living up to the expectations of Pakistan tech community is just one guy – Ali Abbas – who goes by the name of MASTECH on YouTube. Ali Abbas has recently unboxed the all new iPhone 14 Pro Max, becoming the first Pakistani YouTuber to do so. Ever since Apple officially unveiled the latest iPhone series, Pakistani tech fans had been anxiously waiting to feast their eyes on a detailed review of the top of the line variant of the iPhone 14 lineup, and MASTECH has done just that. Ali Abbas had created MASTECH channel on YouTube back in 2018. He regularly shares videos with his subscribers, ranging from mobile phones unboxing to gaming reviews. Within a space of few years, MASTECH has taken an important position in Pakistani tech ecosystem, earning over 551,000 subscribers and receiving more 58 million views on its videos. If you don’t to want to miss out on any tech updates, you must follow MASTECH – the one stop shop on YouTube for all the latest tech happenings.

https://www.youtube.com/watch?fbclid=IwAR36vmflECNjYyWy8IFgDniDvtuGJs7JZJGjeHikZfi_GSS7ikMGyvftE2c&v=2Z_3O3ejU-E&feature=youtu

Team Of Innovation Factory Presented a check of Rs. 1 Crore and 20 Lacs to the Chairman of Tehreek-e-Insaf, Imran Khan

Islamabad (Nut Desk) “We shall never leave any stone unturned, when it comes to helping our beloved homeland. This is merely a pebble in a pond, but we at Innovation Factory will always be there to help our people in times of dire need. Our deepest sympathies and condolences with the flood victims” A special message by Mr. Omar Khan (Founder, Innovation Factory) and Mr. Rana (CTO – Innovation Factory) As Pakistan suffers a devastating loss due to a massive scale flooding, Innovation Factory and its management instantly stepped forward to help their homeland.

Mr. Nasir Salman, Chairman of Tehreek-e-Insaf Traders’ Wing, presented a check of Rs. 1 Crore and 20 Lacs to the Chairman of Tehreek-e-Insaf, Imran Khan for the “CM Flood Relief Program, Punjab” at Bani Gala Islamabad on behalf of Mr. Omar Khan, the Founder of Innovation Factory, Mr. Rana, and the entire management of Innovation Factory.

The kind gesture by Mr. Omar Khan and Innovation Factory’s management was greatly appreciated by the Former Prime Minister, Mr. Imran Khan.

GE Foundation Announces Grant to Provide Flood Relief in Pakistan

US$100,000 in Grants to Fund Americares and provide relief to local medical facilities

Lahore (Muhammad Yasir) The GE Foundation today announced a donation of US$100,000 to provide immediate relief to Pakistan, which is currently experiencing extreme flooding across the country. The donation will fund Americares response to the floods and help to provide immediate and direct support to the country’s medical system. Specifically, the donation will support the rehabilitation of 20 health facilities in the Khyber Pakhtunkhwa (KPK) province. In addition to the organization’s donation, GE employees can support relief efforts through its Matching Gifts Program.

“We are honored to support our long-standing partner Americares in helping families displaced by the disastrous floods in Pakistan, and hope that this grant will provide relief to impacted communities,” said Linda Boff, President, GE Foundation, and Vice President, GE.

“Restoring the health infrastructure’s functionality in the KPK province is critical in the battle against the disastrous floods the region has witnessed,” said Masroor Mahmud, President, GE Pakistan. “Americares is on the ground in Pakistan helping to support these medical facilities, which continue to provide a lifeline to those displaced, and GE Pakistan is proud to stand with them.”

GE employees who make eligible donations to Americares or other participating organizations can register for a match with the GE Foundation’s Matching Gifts program, which supports employees’ personal philanthropy and charitable giving by providing a 1:1 match. The GE Foundation created the concept of a corporate matching gift program in 1954. Today, the program continues to serve as an important element of the Foundation’s portfolio, with gifts matched in 2021 totaling $6.2 million.

“The flooding across Pakistan has devastated communities and put the health of millions of people at risk,” said Americares Director of International Emergency Response Cora Nally. “We are honored to receive this grant from the GE Foundation, which will help us address the most urgent needs of flood survivors and restore health services as quickly as possible.”

GE’s Disaster and Humanitarian Relief program responds to major global disasters and humanitarian crises, drawing on GE’s people, technology and other resources to reduce suffering and hasten recovery. Since 2020, GE Foundation’s philanthropic contribution in disaster relief totaled nearly $7.2 million, which was largely focused on the response to the COVID-19 pandemic. Most recently, GE Foundation partnered with Americares to alleviate flood devastation in Kentucky that left communities in need of medicines and relief supplies. GE remains committed to preparing for and responding to future natural disasters and humanitarian crises, diligently maximizing the impact of our financial, technological, and human resources.

Huge funds needed to rebuild schools destroyed in floods, education experts

Islamabad (Nut Desk) Educationists and experts stressed on rehabilitating and rebuilding the education infrastructure  destroyed in the recent floods to minimize the learning losses during a cross-sectoral conversation on “Defending Education Against Climate Change.” The conversation was organized virtually by the Ministry of Federal Education and Professional Training’s STEAM Policy Unit.
Strong public-private partnership models, development and implementation of a comprehensive remedial and accelerated learning program, and international commitment to rebuild the destroyed educational infrastructure on war footing were some of the solutions put forward by the experts to ensure nimble access to education for the displaced children.
 “From our conversations with the Punjab Education Department, we know that it takes around Rs. 12 million to rebuild one school. This means we need a whopping Rs. 216 billion to rebuild 18,000 schools destroyed in the recent floods.” This sobering reality was shared by senior education expert and author of “Teachers, Bureaucracy, and Politicians,” Javed Ahmed Malik.
Focusing on the infrastructural damages and the looming specter of learning losses, international Education Activist, Moiz Hussain shared, “From the initial reports, over 3.5 million children have been affected by the floods. The biggest challenge we faced during the Covid-19 pandemic was the learning losses due to prolonged school closures. We are once again facing the same challenge since most school buildings are in no condition to accommodate students anytime soon.”
Drawing from past precedents of rehabilitating and rebuilding the education infrastructure after a natural calamity, Head of the STEAM Policy Unit, Salman Naveed Khan pointed out that the process was often considerably slow and even staggered. “The reconstruction of the last lot of schools destroyed in the 2005 earthquake was completed only last year in 2021. If we take this as a benchmark, it will take us 16 to 17 years to rebuild the 18,000 schools which were destroyed in the recent floods.”
The situation of girls during this time of crisis is especially vulnerable. With millions displaced and left shelterless, girls’ return to education, it is feared might be compromised in favour of early marriages and child labour. “If we don’t act swiftly, girls, as always, will have far bleaker chances of ever resuming education than boys in the aftermath of this disaster,” shared senior Gender and Climate Change Specialist, Afia Salam.
Multi-media journalist Amber Shamsi lamented the system’s inability to learn from the past. “It seems we haven’t learned anything at all from the earthquake in 2005 and the floods in 2010-11. We are once again racking our brains to reinvent the wheel when so many solutions can be extracted from the calamities that we went through less than two decades ago.”
The need to include climate education in the curriculum also came under discussion as an important long-term strategy. “If we do not teach our children about climate change, problem-solving and decision-making skills from an early age then we will never be able to protect ourselves from the catastrophic impacts of climate change,” commented television anchorperson Zarrar Khuhro.
Fozia Parveen, Assistant Professor at The Agha Khan University, however, stressed that climate education should not merely be taken as information about natural disasters, and pollution, but should come hand-in-hand with practical skills which can effectively help a community protect itself during a crisis caused by climate change. Adding to this, Arooj Khalid, Senior Project Officer at Science Fuse shared, “During our science activities in schools in Balochistan, female students eagerly told us about the impact of climate change on their lives. If provided the right information and skills at the school level, these students can help their communities rise above the challenge.”
The recent floods that have left almost 70% of Pakistan’s landmass submerged under water, displaced close to 33 million people, and taken thousands of precious lives have also left the country’s fragile education system in tatters.
STEAM Pakistan is an initiative of the Ministry of Federal Education and Professional Training, which aims to enhance secondary-school-aged students’, especially girls’ access to science, technology, engineering, arts, and maths education across the country.

Positive Impact of Social Media/Productive use of Social Media for Youth

NUT

Vlogs are the content of the moment. The buzzword that has taken over the Social Media, you name it and the content creators are making it; criticism, comedy, fashion, food, lifestyle and travelling. But how productive that is? What value is it adding to our daily life? If we compare our Influencer marketing with the content produced in Europe, USA or India, it can be seen that we are lagging behind. Targeting a particular niche, no one produces content for a broader audience, helping them excel in their daily life.

Tapping into this gap in the market, a new name has emerged in the Industry within the last 6 months; The Daily Dose (TDD) by Syed. Who believes in “Think Local, Act Global”. How is his content different from others? What makes his channel stand out? Phoneworld got the opportunity to interview him. Lets’ see what he had to say! 

Q1. Talk about your journey into becoming a Social Media Influencer. How and why did this idea of TDD by Syed come into being?

As the COO – Global Sales of Riversong, I was travelling a lot to China, Middle East, Europe and Africa and hardly spent 10-12 days in Pakistan. During COVID-19, when everything in this part of the world was put on hold, I got the chance to spend time with my family and kids. I identified this gap in the knowledge imparted while upbringing the new generation. Religion was being treated like history and not something to live by. So, the idea sparked and I started bridging this gap with “Islam and modern science” series on Youtube. A friend of mine suggested that I should diversify my portfolio and share my travel and food experiences as well. Even though I started posting different content covering almost all the “trending” domains, something still felt missing, incomplete and purposeless. 

Hence, I came up with the idea of mind boggling “30 seconds” reels/youtube shorts which are “informative, precise and to the point” on Instagram & youtube, later shared as YouTube shorts. I made sure the message I want to deliver gets conveyed within these 30 seconds.

Q2. As “A Disruptive Influencer”, do you think people are hearing you out? Or, would you change your approach and choose another area for vlogs e.g. comedy?

When I started my professional journey as a sales director, my Chinese Chairman Mr. Chunming Liu (Wayne) taught me to have belief in what I am doing and to remain steadfast. And this is a thing that I have brought on my Vlogs as well. I don’t have a huge audience on YouTube yet, 8K subscribers in 10 months while Instagram is a hit with a fan following of more than 400K within 9 months. I believe my target audience is on Instagram but let’s hope for the best. 

Like I mentioned before, I make all kinds of content including comedy as well. But my main focus is on creating content for the betterment of people and society as a whole.

Q3. We really liked the concept of simple videos to tell a very important lesson and useful hacks. We watched multiple videos of your channels, two young boys are also a part of your videos, can you tell us more about them?

Thank you. I have two sons, Ahsan and Ayan (Alhamduillah). When I floated the idea of these videos, my elder son aged 13 got super excited and wanted to be a part of it. My younger son, who is 10 years old, is already a gaming vlogger since he was 06 years old and also wanted to take part but he is more on editing part , he is little camera shy. They both know the importance of spreading positivity. The topic that we discuss in the vlogs broadens their horizons and expands their knowledge at this small age and that’s what I want and wish for other kids watching my reels/shorts.

Q4. What is the scope of social media YouTube, Instagram, TikTok etc for creating and disseminating content? Which of these mediums according to you should be focused in Future? Or what kind of content should be focussed upon in future?

As a viewer, I understood the dynamics of these mediums first for a couple of years, skimming and vetting through content. We have big names dominating these platforms in Pakistan but their content is mostly on travelling, dining out, Daily Vlogs, parodies and comedy. Add in a motivational speaker here and there, and that is it. Something that I saw missing or the missing or the missing piece of the puzzle as I like to put it in Pakistani context was this; all these vlogs are not inspiring others to mend their ways or pushing to do better in life. These vlogs are informative but they are not inspiring, instead they are creating inferiority complexes or even depression.

Let me explain this with an example, someone who lives on the outskirts of big cities or rural areas of Pakistan, living almost on the poverty line or trying hard to make ends meet, such videos might add to their knowledge but won’t do them any good on a personal level. This “glitter” will make them “wish” but not “work”. So what value are you adding? What new are you telling? What is the mark you are leaving behind? Isn’t it better to teach them something that will help them in their professional life like how he must behave for interview , what kind of people around him , how to find jealous people around you etc and all of this is within 30-40 seconds reel/shorts.

To educate them on topics that truly matter, to inspire them into becoming better human beings, to impart knowledge, to help them develop or polish soft as well as hard skills, to help them with attitude and aptitude. My videos are fulfilling this purpose, bridging this gap, motivating them to become a better version of themself.  And even if a single person learns from it, my purpose is fulfilled. This is exactly what kind of content that should be focused upon in future.

 

“You should Strive to Inspire” – Syed Ali

Techaccess organized seminar on cyber security and its challenges

Islamabad (Muhammad Yasir) Techaccess Pakistan today hosted a session on “Cybersecurity Challenge in Critical Infrastructure (Power Sector)” in Islamabad aim of soliciting awareness amongst national public and private sector’s energy power entities against the global risks of cyber-attacks.

The session was organized by Techaccess Pakistan and a large number of power sector’s professionals, trade and business representatives, NEPRA’s members of the authority and professionals attended the event.

Chairman NEPRA, Tauseef H. Farooqi in his welcoming address highlighted the importance of the session. He remarked that cyberspace is the new 21st century warzone. Most of the cyber-attack in 2021 and 2022 were focused on energy sector. Cybersecurity is more challenging within power sector due to dispersed geo locations of generation plants and interdependence between OT and IT infrastructure. Cybersecurity incidents are now “Eco-System” challenges because it is not just one electricity supply chain actor that is targeted but the weakest link in somewhere in country’s power system. We need comprehensive cybersecurity governance model to deal with this Ecosystem challenge and promote security and resilience-by design culture.

CTO Tariq Malik emphasized that the recent cyber-attacks by means of “viruses” or other known methods against primary energy operators and in general OT (SCADA) Systems, are once again reminding us that we are now facing a very expensive “digital pandemic” which has become an “endemic” in threat handling.

In fact, many events of cyber incidents are continuously emerging at global level on several OT Systems on different industrial technological plants with a fluctuation of increases and temporary apparent decreases in the number of cases identified (not always able to detect or report).

Unlikely, Industries have to learn to live with it, putting in place and continuously updating the necessary treatments to thwart and “mitigate their effects” according to “protocols” suggested by Cyber Security Authorities and Industrial entities, specialists in the Cyber Domain, daily involved to categories insurgences’ cyber incidents and their effects. In the session the trainer also talked about the cyclical practice of identifying, classifying, prioritizing, remediating and mitigating software vulnerabilities that provides the idea of vulnerability management.

Among the indications that emerge from various parts as a common factor, it will undoubtedly be decisive that of investing with determination in the creation of a progressive national autonomy in the development of advanced products and technologies to be promptly integrated into the public cyber security ecosystem or private cyber security ecosystem.

Mehmood Jabbar CEO of Techaccess Pakistan jointly with its industrial partner RTA has exactly approached this mission to have a national under controlled cyber security solution which is able to manage in a secure way its H24 support national Corporates and Governmental Authorities by the adaptation of RTA and iSOC to the operational requirements and IT / OT infrastructures for its most sensitive Customers. Saad Mudassir Chief Company  Engineer from Associated Press of Pakistan said that, “The event was so informative and well managed. The practical training is something above, considering generic workshops”.

“Sarsabz Paagh” award recognizes top-performing dealers

Lahore (Muhammad Yasir) In our region, a turban or “paagh” is considered a symbol of honor. Accordingly, Fatima Fertilizer invited 180 of its top performing dealers from all over Pakistan to attend a special awards ceremony held in recognition of their outstanding performance and support to the company. The awards were associated with the title of “Sarsabz Paagh” with the objective of recognizing and encouraging those Sarsabz dealers who attributed their success to the success of Fatima Fertilizer. More than 40 high-profile farmers who achieved top yields in their districts were also invited to the event along with the dealers. The company honored them and expressed its commitment to creating a deeper bond with the end user of their fertilizers i.e. the farmers. These farmers are key recommenders of the latest technology, nitrate-based Sarsabz Fertilizers and high-end farm services provided by Fatima Fertilizers.

The invited dealers expressed their full confidence in Fatima Fertilizer who has always promoted their important role in ensuring the country-wide availability of fertilizer to help the farmers. The event was attended by senior officials of Fatima Fertilizer, including Rabel Sadozai, Director of Sales and Marketing at Fatima Fertilizer.

While expressing her views, Rabel Sadozai said, “Dealers play a pivotal role in ensuring country-wide availability of fertilizer to support the farmers. The main purpose of introducing the Sarsabz Paagh program is to honor and recognize the important role of Sarsabz dealers in enabling the agriculture sector to contribute toward economic prosperity and achieve food security at the national level. While the havoc caused by recent floods has inflicted serious damage to the agriculture sector, it also indicates that we need to work together with unity and mutual recognition to recover from this crisis.”

Sarsabz Fertilizer has long been a strong advocate of giving due importance and recognition to Pakistan’s underserved farmers in order to curb national food security challenges in the face of constantly increasing population and food demand. Sarsabz Fertilizer is constantly striving to counter the negative impact of the current flood crisis on our national food security and the phenomenal expected increase in the future demand for staple food in Pakistan.

The event concluded on a high note where all participating dealers pledged to continue playing a vital role in advising the farmers on achieving maximum crop yield. Under the Sarsabz Paagh program, while selected dealers were recognized as brand ambassadors of Sarsabz to boast its signature outlets across the country, selected farmers were also declared to be a part of Fatima demo plots, field days, and high-profile farmer events that will help educate and spread best practices amongst the larger farmer community.