Cosmolot реклама: как бренд удерживает внимание аудитории

На фоне однотипных игровых платформ Cosmolot реклама выгодно выделяется своей стилистикой, продуманной подачей и точной нацеленной коммуникацией. Это не просто визуальные баннеры или видеоролики — это чёткая стратегия взаимодействия с пользователем, основанная на понимании потребностей и поведения целевой аудитории. Бренд делает ставку на образ современного развлечения, безопасного и интуитивно понятного.

Где чаще всего появляется реклама

Одной из сильных сторон бренда является правильный выбор рекламных точек контакта. Вместо массового охвата — работа с “точечной” аудиторией, которая действительно может быть заинтересована в продукте.

Наиболее активные каналы размещения:

  • Видеохостинги (YouTube, онлайн-кинотеатры);
  • Социальные сети (Instagram, TikTok, Facebook);
  • Медийные баннеры в новостных и игровых приложениях;
  • Push-уведомления и email-рассылки для зарегистрированных пользователей.

Реклама адаптируется под каждый канал, меняя подачу, но сохраняя общий стиль бренда. Это делает кампанию цельной и узнаваемой, даже если креативы визуально отличаются. Благодаря этому cosmolot реклама не раздражает, а воспринимается как часть цифровой среды.

Почему это работает

Космолот делает ставку на долгосрочное доверие, а не моментальный отклик. Вся рекламная стратегия построена на спокойном, позитивном контакте и максимально честной подаче. Отсюда — высокая вовлечённость и низкий уровень отторжения.

Пользователи чувствуют, что бренд “говорит на их языке”, не пытается продать, а предлагает. И это — сильное конкурентное преимущество на фоне агрессивных рекламных потоков.

Cosmolot реклама показывает: ставка на контекст, эмпатию и эстетику работает в долгую — особенно там, где аудитория ценит уважение.

WOMEN LEADERS; INSPIRING TODAY’S YOUTH FOR A PROGRESSIVE AND INCLUSIVE PAKISTAN.

Lahore (Muhammad Yasir) In celebration of the International Women’s Day 2022, Kinnaird Centre for Learning and Cultural Development, Kinnaird College for Women in partnership with Rouge London, Youth Revolution Clan and Punjab Population Innovation Fund (PPIF) Government of the Punjab organized An interactive panel discussion of inspiring women and young leaders/activists, parliamentarians, government institutions, academia, sector specialists, media and students. Dr. Rubina Sohail – Member Executive SOGP, Amna Akhsheed GM Grants PPIF , Dr. Anjum Rizvi – Director Program Management Division, FPAP, Dr. Yasmeen Qazi – Country Advisor Bill and Melinda Gates Foundation, Board Member PPIF, Ms. Laraib Abid – Founder Mashal, Mr. Shoaib Ahmed Shahzad – Program Technical Specialist RH-FP, UNFPA, Mr. Muhammad Shahzad – Executive Director CDA, Mr. Joshua Dilawar – Member National Youth Council and Umair Mushtaq from The Little Art Joined the discussion.

This was followed by Excellence Awards presented to leaders in Women Empowerment and health to recognize the achievements of women leaders who are inspiring today’s youth for a progressive and inclusive Pakistan. Awardees Include: Dr Sumaira Rehman Rector Superior University, Dr. Nadhra Shahbaz from LUMS, Ms. Abida Khaliq from ISLB, Nighat Jawad CEO YUMZ food, Ms. Momina Shoukat Chattha, Ms Bina Jawad, Ms. Saima Jasam, Ms. Aqsa, Ms. Alina Ajmal, Ms. Flower Zaheer, Ms. Robina Nusrat and Dr. Ghazal Yaqub Director ORIC Kinnaird College for Women. The objective of this event was to celebrate social, economic, cultural and political achievements of women.

The year 2022 is especially important as it marks the 27th anniversary of the Beijing Declaration and Platform for Action; the most progressive roadmap for the empowerment of women and girls, everywhere, the 20th anniversary of UN Security Council resolution 1325 on women, peace and security; and the 12th anniversary of UN Women’s establishment. “Women Empowerment is key to strengthening the Nation and Education can contribute in building a positive Nation., Kinnaird has been empowering women since 1913 and will continue to educate and enlighten the young women of Pakistan to Achieve the UN Goal of Quality Education and Gender Equality.

“ Said Dr. Rukhsana David. “We need to depict constructive, valuable, and positive image of Pakistan all over the world by engaging the young generation with United Nations (UN) and other International Organizations and for this, Youth and Women need to be empowered through education for the progress and advancement of Sustainable Development Agenda.” Said Rizwan Anwar , UN Global Youth Advocate for SDG’s. Jawad Qureshi CEO of PPIF and Director KCLCD Maha Jamil also addressed the Participants.

Kinnaird Centre for Learning and Cultural Development at Kinnaird College for Women also Organized the fashion Show with the aim of creating awareness of the environmental impact of the fashion industry and encouraging people to be more conscious consumers. Kinnaird Fashion Show will engage and educate the local community about responsible ways to update their wardrobes and create unique timeless style with secondhand and sustainable fashion. Kinnaird Fashion Show took place in parallel to UN Women Day when the world leaders are discussing how to achieve the Sustainable Development Agenda by 2030. Event also showcased the Cultural performances from all the provinces of Pakistan.

Bagallery hosts Pakistan’s biggest beauty & fashion exhibition

Bagallery hosts Pakistan’s biggest beauty & fashion exhibition Bagallery becomes the talk of the town after hosting beauty & fashion exhibition

Karachi (Muhammad Yasir) Pakistan’s biggest beauty & fashion exhibition kicks off at Expo Karachi. It was the first time in history that such large-scale beauty and fashion exhibition was held in Karachi, arranged by the biggest online beauty and fashion retail platform, Bagallery.

Talking to the press, Mina Salman, Co-Founder Bagallery said, “ I am delighted to see how women have come out to experience the most instagrammable event ever held in Pakistan and happy to see how far Bagallery has come in the last few years with the support of the team, partners, and customers”.

CEO Bagallery, Salman Sattar expressed his views on the successful event: “As Bagallery is emerging as a beauty and fashion leader, this event was organized by us as part of our strategy to ensure sustainable growth in the coming year while expanding our horizon to reach new customers.” COO of Bagallery, Farhan Syed thanked all the partners who contributed to the success of Glamfest 2022, “It’s worth mentioning the support of our commercial partners; Loreal professional, Maybelline New York, OFRA cosmetics, ST London, Neutrogena, and many more.

Travel Partner Careem, Payment Partner JazzCash, Lounge Partner Daftarkhwan, Growth Partner PostEx, and Food Partner Mcdonald’s. We look forward to continuing making history together with our partners”. About 100,000 people registered to attend the event and enjoyed Fashion Shows, Influencer meet-ups, Celebrity interactions, Makeup and Makeover Classes, Skin consultation, Hairstyling, food stalls, concert, and much more with a seamless shopping experience at this two-day event.

Skills Builders and Developers organises lucky draw ceremony at Bahria Town’s project site

Karachi (Muhammad Yasir) A lucky draw and prize distribution ceremony was held by M/s Skills Builders and Developers at their Site of the Project S.B.Skyline, plot no. 85-B, Main Jinnah Avenue,Bahria Town, Karachi. The event was held to celebrate the 7th edition of Pakistan Super League and to distribute prizes. Asad Kathuria, CEO, Skills Builders and Developers, Hanif Sarwar Paracha, M.D, Ahmer Razi, Partner and others were also present on the occasion. The special appearances on the occasion to entertain the audiences were comedian Nadir Ali, Singer Mehak Gill, Ashfaq Hussain, and Waqar Hussain.

On the occasion, Maham Tariq associated with the Pakistani women’s cricket team picked chits containing names of cricket fans from all over Pakistan to declare names of the prize winners of the lucky draw. A valuable Diamond ring winner was Zahoor Ahmed Soomro from Ghotki and Micheal Kors bag winner was Zarghona Ahmed from Karachi.

Ghana Ali shares her first Family Photo Shoot.

Lahore (NUT-DESK)

Actor Ghana Ali shared viral pictures of her photoshoot with husband Umair Gulzar and baby daughter Faija Umair on Instagram.

“Our first family photo shoot!” the photo gallery’s caption read.

The pictures see Ghana Ali holding Faija Umair while she and her husband are looking extremely happy. However, the baby’s face was not shown and will be revealed later.

https://www.instagram.com/p/CY371_zMAZR/?utm_source=ig_web_copy_link

The picture gallery has more than 20,000 likes from Instagram users.

It is pertinent to mention that the actor has quite a fan base on Instagram with millions of followers. She takes to the picture and video-sharing application to share family pictures with the fans. Earlier, she shared another set of family pictures and was liked by thousands of her fans.

It is pertinent to mention that the couple tied the knot in May last year. In September, she shared the news of her pregnancy by sharing pictures of her with her husband.

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Hira Mani contracts Covid-19, appeals fans to wear masks

Lahore (NUT-DESK)

Pakistan’s much-adored actress Hira Mani has tested positive for Covid-19 amid surge in cases. The versatile actress took to Instagram on Tuesday to inform her fans about it. She requested her followers to wear masks and follow the SOPs to protect themselves and others amid surge of cases in the country.

The 32-year-old star, who is wife of popular TV personality Salman Saqib Sheikh aka Mani, also asked her admirers to pray for her speedy recovery.

In her statement, the mother-of two said: “So guys I am covid positive!”

The actress and singer added: “Dua ki darkhast hai !! App sub bhe mask pehniye apne bachaon ka khayal rakhien SOP ZAROORI HAI.”

She also shared a picture of herself with a funny caption: “P.s eik filmy tasweer tou bunti thi….”

https://www.instagram.com/p/CVFXSWMohaK/?utm_source=ig_web_copy_link

Hira Mani has recently released her first official song ‘Sawaari’ for Kashmir Beats season 1 and garnered a lot of attention and praise, crossing 16 million views on YouTube.

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Ayeza Khan celebrated birthday with family.

Lahore (NUT-DESK)

Actor Ayeza Khan thanked her fans for their birthday wishes in a series of viral pictures on Instagram which see her celebrating with family members.

Her actor-husband Danish Taimoor and her son Rayan and her daughter Hoorain made the occasion special. In the caption, the Mere Paas Tum Ho star wrote that there was could not ask for anything else.

“Can’t ask for anything else,” the caption read. “Thank you soo much for the love, support and all wishes you guys sent my way. And the gifts too!”

https://www.instagram.com/p/CYv0ZO8NvBo/?utm_source=ig_web_copy_link

The picture gallery of the Koi Chand Rakh star got millions of likes from the application’s users. Her fans and fellow celebrities felicitated birthday wishes and greeting to the celebrated actor.

It is pertinent to mention that the actor is one of the most followed Pakistani celebrities on social media platforms with at least 10.2 million Instagram followers.

Ayeza Khan is one of the most versatile actors in the entertainment industry. She is seen in many super hit projects and her performances received positive reviews by her fans and critics. She has been seen in serials Kahani Aik Raat Ki, Mera Saaein 2, Aks, Pyarey Afzal and Thora Sa Haq.

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COKE STUDIO OPENS SEASON 14 WITH SOULFUL “TU JHOOM”

Lahore (NUT-DESK)

Following the launch of its season reveal video, Coke Studio releases the first song from Season 14, Tu Jhoom, featuring icons Abida Parveen and Naseebo Lal.

Two years into strange times, vocal powerhouses Abida Parveen and Naseebo Lal are here to confirm what we’ve suspected all along: control is an illusion. In Tu Jhoom, Season Producer Xulfi uses his musical sixth sense to create an atypical pairing so natural it’s borderline insanity it wasn’t done before. “I always like to bring an element of surprise, expected things have short lives,” he said. 

 

Tu Jhoom is a song as hypnotically nostalgic as it is new. Season Producer and Curator Xulfi defines it as the most honest representation of not only his journey, but the Collective’s. He developed the narrative of the song after realising he needed to own the turmoil within himself, playing the groove on an instrument and humming what would become the chorus on repeat. His mind, like a wheel in motion, needed a day to let the song arrive.

Associate music producer Abdullah Siddiqui calls the track “a perfect blend of traditional sounds – quintessentially desi but in an updated, almost postmodern way.”

Visually it comes through like a fever dream. It’s hard to say whether Tu Jhoom recalls a painting we once saw of a Mughal scene, or is an actual genetic memory passed down from our elders. Zeeshan Parwez’s video vibrates with warmth, with its floor-to-ceiling jaalis, earthy colours and romantic courtyard filled with bodies submitting to music. The words, moulded to perfection by Adnan Dhool, are so weighty and wise they feel penned by Abida Ji herself. Word on the street is that when the Grande-Dame was presented the song she started alaaping on the very first line! Naseebo Lal adds a street-wise edge with bold tonality that holds its own, tapping her Rajasthani roots. When she declares she is content, the authenticity in her voice tells us that she has truly lived the message of the song. Hearing the track is like being in on a secret. Both artists have complex personal journeys, and watching them confide in and root for each other feels right.

 

“Xulfi has made a unique song that epitomizes the Sufi transitional rhythms. I had heard a song that he had worked with Naseebo ji on and told him to work more with her and now we have come together to bring this combined effort.” said Abida Parveen

“I am coming back to Coke Studio for the second time, in a very different style. Abida Ji is an asset not just for Pakistan but the entire world. I am a huge fan of hers and it is an honour to be performing with her.” said Naseebo Lal

Tu Jhoom is more than a song; it’s a declaration. We’re still standing and we’re smiling through it all. Coke Studio throws the gauntlet down with its true-to-soul season opener. Tu Jhoom can be viewed here: https://youtu.be/7D4vNcK6D38The second song from Coke Studio Season 14 will be released on 21st January 2022.

In the meantime, be sure to listen to your favorite songs from Coke Studio on Spotify https://open.spotify.com and keep yourself logged on to www.cokestudio.com.pk and https://www.instagram.com/coke_studio to follow the Coke Studio journey.

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Talk on Thinking with GHALIB

Lahore (NUT-DESK)

THAAP organized a thought provoking talk entitled Thinking with Ghalib at THAAP head office in Gulberg, on friday 14th January. During the Talk, Dr Anjum Altaf reinterprets Ghalib’s relevance to modern times. The poet Mirza Ghalib is primarily a philosopher who asks thought-provoking questions about identity, faith and faithfulness, but rarely provides answers, said Dr Anjum Altaf because he wants his audience to think for themselves and find their own answers. Therefore, the reader is drawn into a discussion out of which a richer understanding would emerge for all. Ghalib communicates his ideas in very elegant poetry and in a few, simple, and often playful words. This makes him a much more agreeable companion than other philosophers whose meanings only experts can decipher.

Dr. Anjum Altaf, former dean of the school of humanities and social sciences at LUMS, presented his new book ‘Thinking with Ghalib: Poetry for a New Generation’, co-authored with Amit Basole, a professor at the Azim Premji University in Bangalore. Dr Altaf further elaborated that the book is designed to put Ghalib to use and drag him back from the celebratory shelf on which he has been placed into the midst of the turmoil of our everyday and often confusing lives. It also hopes that readers would be hooked on Ghalib and read the rest of his poetry that is equally exhilarating and thought provoking.

Dr. Altaf observed that for people of his generation almost every event in daily life brought to mind some couplet of Ghalib which suggests that Ghalib’s ideas have an organic and immediate connection with contemporary reality. If this is true, the relationship should also hold in the reverse direction. Ghalib’s ideas should enable us see contemporary reality with great clarity, which would make Ghalib a great teacher. We are fortunate to have as part of our heritage a resource like Ghalib to help us engage with these big questions in a lighthearted way.

The problem is that very few are now familiar with Ghalib’s verses to trigger the journey from idea to reality. This was the motivation for writing the book which introduces 30 of Ghalib’s most exciting couplets in Urdu, Hindi, and Roman script. An English translation is also provided for those who might find the vocabulary difficult. The authors then describe how they use the couplet to better understand some aspect of contemporary reality.

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PCB to give top 15 Pakistani players cash incentives today

Lahore (NUT-DESK)

Core Pakistani cricketers will be honoured today by the Pakistan Cricket Board (PCB) with cash incentives and recognition for a year of splendid performance that won the hearts of millions of cricket fans around the world.

At a reception scheduled for today (Friday) evening, PCB Chairman Ramiz Raja is expected to present a cash incentive of Rs1.5 million to each of the top 15 players who remained an integral part of the unit in all the three formats of the game throughout the year.

Two Test specialists Abid Ali and Sajjid Khan have also been invited apart from 18 players (three reserves) for their exceptional show in the longer version of the game.

“The reception to honour the top cricketers is meant to recognise the services of all those cricketers who have helped the team stand tall in almost all the formats of the game,” a PCB official said.

“Barring some brief hiccups, the team members have given exceptional performance throughout the year. Be it T20 World Cup performance, Test matches performance at home and abroad, the team has shown exceptional courage in all the departments of the game.”

“Beating South Africa at their own soil and later sweeping through Bangladesh in their own backyard were exceptional achievements that needed to be recognised,” the PCB official said.

Pakistan won 20 of 29 T20Is during the year which also saw them putting up some resolute show in the T20 World Cup. The team that looked unbeaten finally lost to Australia in the semi-finals but not before winning many hearts for the competitive element that was on display. Beating pre-tournament favourites India by ten wickets also stunned many.

Two of the core cricketers Harris Rauf and Fakhar Zaman will not be in a position to attend the reception due to their commitments in the Australian Big Bash League while Shadab Khan is expected to reach in time on Friday.

The reception that will only be attended by the PCB high-ups is meant to boost the morale of the team members ahead of the hectic season that also includes some important series and T20 World Cup to be held in Australia in October/November.

Pakistan will also host leading international outfits including Australia, England, New Zealand, and West Indies during the coming season.

It is expected that the top 15 players will be given around Rs1.5 million each as cash incentive while the rest of the five including three reserves and two Test specialists will also be awarded.

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