Category: Uncategorized

Lahore (Muhammad Yasir)

Tetra Pak Pakistan, a frontrunner in sustainable food processing and packaging solutions, has partnered with WWF Pakistan for the sixth consecutive year to continue its nationwide awareness program aimed at educating young Pakistani students on the importance of reducing, reusing, and recycling. This year, the student engagement drive will span across 50 schools situated in the metropolitan cities of Lahore, Karachi, Gujranwala, Sialkot, Faisalabad, Rawalpindi, and Islamabad.

Over 10,000 Pakistani students, between the age group of 5 to 13 years and studying in grades 1 to 7, will benefit from this unique opportunity which is based on the modern teaching method of experience-based learning. Volkan Aydeniz, Sustainability Director at Tetra Pak, officially kicked off the student engagement in partnership with WWF training executives. So far, the team has already conducted around 18 recycling awareness sessions, involving more than 1700 students from 17 schools in Karachi, Lahore, and Islamabad and moving fast towards the target. Both private and government schools are included in the campaign, which will comprise a total of 120 sessions.

Visual aids including educational animation videos, engaging storytelling sessions, interactive group activities such as arts and crafts sessions, and learning how to create useful items using recycled Tetra Pak cartons, are meant to help the students realize the importance of real-world challenges such as environment conservation, waste reduction, material reuse, and waste recycling. The program aims to make sustainability and recycling an exciting and memorable learning experience for young minds. These sessions also underscore Tetra Pak’s firm commitment towards promoting sustainability.

To commemorate their participation, all students will receive an activity book, and this year, they will also have the opportunity to participate in a carton collection and recycling competition. As a novel addition to this year’s campaign, students will actively participate in collecting Used Beverage Carton (UBC) waste, fostering a sense of responsibility towards recycling. The collected cartons will be donated for further processing, contributing to a sustainable and circular approach to packaging.

This Recycling Awareness Campaign stands as a testament to Tetra Pak’s ongoing commitment to environmental stewardship and WWF’s dedication to fostering a future where humans and nature thrive together. Through education and action, the campaign aims to instill a sense of responsibility and environmental consciousness in the younger generation.

 

Pakistan (Muhammad Yasir)

Making history once again, the global blockbuster The Legend of Maula Jatt completed one year of non-stop screening in Pakistan as the film has an unbroken run at Universal Cinemas and Centaurus Cinemas on the occasion of its first release anniversary. Cue Cinema, Lahore and Atrium Cinemas, Karachi have made the film available once again for audience to watch.

Since its release in October 2022 in Pakistan and the rest of the world, The Legend of Maula Jatt has gone on to rule the theatres across the world and has led to Pakistani cinema’s miraculous domination on the Subcontinent’s box office, post-COVID. The director of the film, Bilal Lashari, recently won the ‘Best Filmmaker’ award for ‘The Legend of Maula Jatt’ at the Bollywood Film Festival Norway and was also awarded one of Pakistan’s highest civilian awards, Sitara-i-Imtiaz for his contribution to cinema, on Pakistan’s Independence Day.

The mega-hit directed by Bilal Lahsari and produced by Ammara Hikmat became the highest grossing film from the subcontinent in 2022. The film broke records by becoming the highest grossing Punjabi film of all time worldwide in the 4th week of its release. Before this, the film has managed to make many other records and has many titles to its name including; Highest Grossing Pakistani Film, 2nd Highest Grossing film from the Subcontinent in UK for the year 2022 & the Most Watched South Asian film in Norway.

The film has collected over 13.88 million USD worldwide after releasing in Russia on the 28th of September 2023. TLOMJ was released on 13th October 2022 globally in 25 different territories with 500+ screens making it one of the biggest releases to come out of Pakistan. Due to popular demand the film continued to release in various markets after 6 months of its release.

The Legend of Maula Jatt is the directorial masterpiece of Bilal Lashari. The film boasts an ensemble cast starring Fawad Khan, Mahira Khan, Humaima Malick, Hamza Ali Abbasi, Mirza Gohar Rasheed, Ali Azmat, Saima Baloch and Faris Shafi alongside veterans such as Shafqat Cheema, Nayyer Ejaz, Resham, Babar Ali and Raheela Agha. Produced by Ammara Hikmat and Asad J. Khan under the joint venture of Encyclomedia & Lashari Films in association with AAA Motion Pictures of Ali Murtaza with a screenplay by Bilal Lashari and dialogues by Nasir Adeeb, the movie is a hard reboot of the 1979 cult classic ‘Maula Jatt’.

The filmmakers have partnered with Geo Films as their presenting partner, the largest media group and key contributor to the revival of cinema in Pakistan. The film is being locally distributed by Nadeem Mandviwalla of Mandviwalla Entertainment, who is well known for his contribution to the cinema over the decades. Internationally, the film is being distributed by MovieGoers Entertainment.

Caretaker Chief Minister Punjab, Syed Mohsin Raza Naqvi, visited Central Business District Punjab (CBD Punjab), project site to assess the progress of the development work for CBD Punjab phases 2,3 and Main Boulevard linkage to Bab E Pakistan, Walton Road, Lahore. During the visit, Caretaker Chief Minister Punjab was provided a comprehensive briefing by the CEO of CBD Punjab, Imran Amin, highlighting the significant advancements made in the project. Executive Director Technical CBD Punjab, Riaz Hussain, Project Director CBD Punjab, Asif Iqbal and senior officials of CBD Punjab were present during the briefing.

CBD Punjab has embarked on the development of phases 2 and 3, along with the establishment of a linkage between the Main Boulevard Lahore and Bab E Pakistan, Walton Road. Notably, CBD Punjab will construct flyovers at Ghora Chowk, Lahore, Walton Railway Crossing, and Bab-e-Pakistan, addressing key traffic congestion points.Construction of a roundabout at Kalma Chowk has also been advised by CBD Punjab.

Expressing his vision for timely project completion, Caretaker Chief Minister Punjab emphasized the importance of providing maximum relief to the people. He directed the authorities to ensure that the newly constructed roads are wide enough to accommodate the increasing traffic load, a crucial consideration for enhancing transportation efficiency.

CEO CBD Punjab, Mr. Imran Amin, expressed his commitment to delivering a state-of-the-art project. He reiterated CBD Punjab’s commitment to delivering high-quality infrastructure projects that will greatly benefit the people of Punjab.

The visit was attended by esteemed government officials, including the Chief Secretary Punjab, Secretary Planning, Commissioner Lahore/DG LDA, CCPO Lahore, CTO Lahore, Deputy Commissioner Lahore, and Chief Engineer LDA.

Amir Paracha elected President of OICCI – the largest business Chamber in Pakistan based on economic contribution.

Karachi, February 28, 2023: Mr Amir Paracha, Chairman & Chief Executive Officer, Unilever Pakistan Limited has taken over as the President of the Overseas Investors Chamber of Commerce and Industry (OICCI) for the 2023 term.

This was announced at the 163rd Annual General Meeting of the OICCI held at the Chamber on Tuesday, February 28, 2023. Mr. Rehan Muhammad Shaikh, Chief Executive Officer, Standard Chartered Bank (Pakistan) Limited, was elected as the Vice President.

The other elected members of the OICCI Managing Committee for 2023 are as follows:

 

1. SYED ANIS AHMED

ABBOTT LABORATORIES (PAKISTAN) LIMITED

 

2. MR. AHMED ZAHID ZAHEER

CHEVRON PAKISTAN LUBRICANTS (PVT) LIMITED

 

3. MR. UMAR AHSAN KHAN

DAWLANCE (PRIVATE) LIMITED

 

4. MR. KAMRAN ATAULLAH KHAN

DUPONT PAKISTAN OPERATIONS (PVT) LIMITED

 

5. MS. ERUM SHAKIR RAHIM

GALXOSUMITHKLINE PAKISTAN LIMITED

 

6. MR. NAJEEB AHMAD

HITACHI ENERGY PAKISTAN (PVT) LIMITED

 

7. MR. ALI ASGHAR JAMALI

INDUS MOTOR COMPANY LIMITED

 

8. MR. WAQAR IRSHAD SIDDIQUI

  SHELL PAKISTAN LIMITED

In his message to the members, incoming President OICCI, Mr. Amir Paracha, said  ‘’Pakistan’s multi-fold challenges are evident to all of us and now is the time for leaders across all sectors to unite as a force for good and lead Pakistan back on a path of growth. Foreign investment is the primary gateway with which developing economies like Pakistan can access innovative technology and increased market access resulting in improvement of human capital. These factors are critical in enabling Pakistan to achieve a higher growth trajectory, supported by predictable, consistent, and transparent policy frameworks. There are many examples in the region of economies with similar challenges managing to achieve notable economic growth primarily through promotion of FDI. For strong sustainable socio-economic growth, bringing in technology advancements is imperative.’’

Mr. Amir Paracha began his career at the Royal Dutch Shell Oil company in July 1996. He joined Unilever Pakistan in 2000, leading multiple categories in Pakistan and in the GCC cluster. He has also led the Home and Personal Care Division as well as Customer Development before becoming Chairman & CEO in 2020. Amir earned his Master’s in Business Administration (MBA) from the Institute of Business Administration, Karachi and is serving on the Boards of Endeavor Pakistan, Karachi Vocational Training Centre, and Federation of Pakistan Chambers of Commerce & Industry (FPCCI).

Lahore, 06 February, 2023: Infinix, Pakistan’s leading selling smartphone brand introduces yet another series of light weight laptop i.e. X2 InBook series starting from Rs. 135,999. Weighing only 1.28 kgs, the two variants Inbook X2 i5 and Inbook X2 i7 along with Infinix ZERO book carries a full metal body finished to perfection. Available on the outlets nationwide, Infinix X2 Inbook series is easy to carry around and also available in most on-trend color options including grey, blue and silver.

Infinix INBOOK X2 series weighs only 1.28 kg, which makes it one of the lightest and sleek laptops available in the market. It is yet easy to carry around due to its light weight & portable size, and the full metal finish also serves as a style statement. In terms of display, Infinix INBOOK X2 series offer a 14-inch full HD display with 100% RGB and 300 nits of brightness which ensure that users get an immersive viewing experience altogether. Infinix INBOOK X2 series has two variants operating onto most powerful processors i.e. INBOOK X2 with Intel Core i5 and InBook X2 with Intel Core i7 whereas Infinix ZERO Book is available with Intel Core i7 processor.

And for users who need a long-lasting battery, Infinix X2 InBook houses a 50 Wh battery that will last for an entire day with a single charge only. Likewise, ultra-fast 45W type-C charger powers up the system up to 60 per cent in one hour which serves as a hassle-free charging solution. Operating on Windows 11, INBOOK X2 i5 is available at Rs 135,999 and INBOOK X2 i7 at Rs 169,999 only.

On the other hand, Infinix ZERO Book comes with a 15.6-inch HD display and 400 nits of brightness output giving a larger than life viewership altogether. Priced at Rs 220,999 and equipped with a 100W fast charger, Infinix ZERO Book charges in no time to keep the users on the go!

Both the Infinix ZERO Book and Infinix X2 InBook series is now available across outlets nationwide at Rs 135,999.

Lahore (Muhammad Yasir) Levi’s® just launched the next iteration of its “Buy Better, Wear Longer” campaign which builds on the brand’s long-term commitment to making fashion more sustainable and prolonging the lifespan of its products. Levi’s® is on a mission to help consumers love their jeans for decades, not seasons.

To support this effort, Levi’s® created a cinematic short film from the perspective of a pair of Levi’s that tells a multigenerational story: the film takes us through the life of Levi’s most iconic design, the 501. Transformed through the decades with each owner, adapting to the style of the times, the 501 is just as relevant, and wearable today as it was in the 1960s.

“The campaign speaks to Levi’s® legacy, durability, and appeal to a broad global audience. A pair of Levi’s® ages beautifully, engaging generation after generation, with a few tweaks and changes. Timeless and versatile, yet fashionable — no matter the decade. This message is more relevant today than ever before, when we’re all thinking how we can contribute to a more sustainable future” – Karen Riley-Grant, Global Chief Marketing Officer

The Buy Better, Wear Longer campaign is both a plea and a promise. It’s a plea for consumers to be more intentional about their purchasing decisions and to look for ways to rewear, repurpose, and hold on to their clothes as long as possible, before passing them down to future generations. And it’s a commitment from the brand to continue its work on numerous fronts to be responsible stewards of the natural resources we use, to innovate across its design and manufacturing platforms to become more sustainable, and to move towards more circular products and practices across the board.

Climate, consumption, and community are at the core of our approach to sustainability, and Levi’s® is pursuing a variety of initiatives to support this vision: Investment in materials such as Cottonized Hemp and Organic Cotton, which reduce water consumption and pioneering Water<Less® manufacturing in denim. Most of all, Levi’s® has open-sourced their learnings and tools to affect broader change. Today, Levi’s continues to work alongside partners and leaders like Fashion for Good and the Ellen MacArthur Foundation to help shift the industry to a more circular model and Levi’s® R&D lab, WellThread®, constantly searches for radical new ways to make clothes that can reduce its environmental footprint.

“Reconfiguring supply chains takes time but we have found partners that are as concerned about their footprint, and are as excited to experiment as us. These collaborations have allowed us to introduce more circularity in how we make our products.” – Paul Dillinger, Vice President, Head of Global Product Innovation

The Buy Better, Wear Longer short film is available to view (HERE), and has launched worldwide across digital and social platforms. To build on their message, Levi’s® will also highlight stories from their partners and changemakers Xiye Bastida, Melati Wijsen, and Emma Chamberlain, who have been an integral part of the campaign since its launch last year and represent the next generation of voices on sustainability. For more information on Levi’s sustainability efforts, please visit https://www.levi.com/US/en_US/features/sustainability. We have also released our new sustainability report and an expanded slate of sustainability goals.

Levi’s® Buy Better, Wear Longer Short Film HERE.

Levi’s® Buy Better, Wear Longer BTS Video HERE.

 

 

Karachi (Muhammad Yasir) BankIslami, Pakistan’s leading Islamic financial institution, served as the title sponsor for Bahria Society of Professional Communication (BSPC) Talks, a platform where captivating stories and ideas are exchanged that have the potential to transform the listeners’ lives. BSPC is a student-run society at Bahria University that focuses on the development of communication skills among its members by organizing various workshops and seminars.

The event, which took place on Wednesday, June 29, 2022 at the Al-Beruni Auditorium, Bahria University on Karsaz, focused on the theme ‘Voice of Youth’, bringing on board speakers with inspirational stories to spark confidence among the participants. The Talks were held in the presence of Chief Guest and Keynote Speaker Honorable President and CEO BankIslami, Syed Amir Ali.

Commenting on the occasion, Syed Amir Ali, President & CEO, BankIslami said, “I am honored to be invited as the Chief Guest and thrilled to connect with the future of our country, which is the promising youth sitting before me. Communication is the most crucial ingredient when it comes to developing meaningful connections and we must all learn and develop this skill. I congratulate BSPC for organizing such a platform where youngsters are encouraged to interact with industry professionals and take inspiration from them. BankIslami takes pride in being authentic and innovative in its partnerships and I hope the participants commit to excellence in their lives, which is one of our core values”.