Digital Marketing A Guide for Small Businesses

The small businesses facing great challenge to stay competitive market while having limited resources. It is quite difficult to increase awareness about your brand with a limited budget while big brands are investing a huge amount on digital marketing. Here is good news for small businesses. There are many cheap and free routes for digital marketing. They will give recognition to your company’s name on search engines. Let us have a look!

Create an account on Google My Business for digital marketing

Your account on Google my business will give recognition to your business. The moment you sign up you will see a section devoted to your company that will be there on the right side of the search engine results page. It will display your address, contact information, active hours, company reviews, and link of your website for your consumers.

You will also get access to 3-pack that will show your location and your presence in the nearby areas. You can make it possible with the help of search engine optimization services.

Use Google Analytics to be aware of traffic on your website

Google Analytics is free and it will provide every detail about web traffic. You can also see the performance of your website pages and blogs. It will also help you to monitor the peak times of traffic, page views, metrics, and bounce rates, etc.

Therefore, if you do not have enough budgets to spend on digital marketing then you should follow Google Analytics to spend sensibly. The results of Google Analytics will guide you about the way to advertise, to implement SEO as well as paid media.

Make use of an attention-grabbing website design

Website design is one of the main concerns of search engines. Google, Yahoo, and Bing will not consider a website with dull design because it is not user-friendly. These search engines will not rank such sites that cannot grab the attention of its visitors rather they leave it after a first click. So, give your business’s website a professional look, prioritizes information, as well as add pleasing imagery for a longer stay of the visitors.

On the other hand, responsiveness is necessary that indicates your website appears the same on mobile devices, laptops, and personal computers. The Slow speed of loading and misplaced information will annoy the visitors. Now, there are different types of plug-ins available that promise for a responsive website.

Execute SEO services

People take help from search engines if they want to find any product or service. SEO is a tactic that increases the figures of visitors on a website by bringing it at high rank in its search engine result pages. It contains specific keywords in the web content and structures the information so aptly that magnetize search engines. Keywords can play an important role in web traffic and business.

You can install free or low-cost plugins for SEO work that can suggest keywords related to the topics. You can also hire services of digital marketing companies such as Digitxpertz and EZrankings for your medium and small scale businesses.

Moreover, the Google keyword planner will provide keywords relevant to your topic. Here you can see the search volume and bidding price of every keyword as well.

Use Social media

Social media marketing is not less than a blessing for small businesses. All these platforms like Twitter Facebook, Snap chat, LinkedIn, YouTube, and Instagram are the ones that are simple, easy, and free of cost platforms for marketing.

 

 

 

 

 

 

 

Engro Polymer and Chemicals Limited (EPCL) showcased a innovative PVC  products at 3 days Asia 2019 Exhibition

Lahore (Muhammad Yasir) Engro Polymer and Chemicals Limited (EPCL), the sole manufacturer of PVC resin in Pakistan, showcased a diverse line of innovative PVC downstream products at the three-day 15^th Build Asia 2019 Exhibition, held at the Expo Centre Karachi.

EPCL was one of the main sponsors of the event, which featured PVC-based goods used by the construction industry. More than 100 national and international companies took part in the exhibition.

Speaking on the occasion, Imran Anwar, CEO Engro Polymer and Chemicals Limited (EPCL) stated that, “EPCL feels immense pride in being associated with Build Asia Expo this year as well. With a focus on reliable and sustainable production, this Expo projects a forward-looking and progressive mindset of Pakistan’s construction industry in the global arena”. 

At its dedicated pavilion, EPCL showcased PVC downstream products such as pipes and fittings, foam boards, wall panels, doors and windows, among others. Visitors to the EPCL pavilion showed great interest in the indigenously available PVC products and their applications, along with the reliable nature of PVC products in comparison to other traditionally used materials.

With an improvement in the economic and CPEC-related activities, the building and construction industry in Pakistan is set to embark on a sustained growth trajectory. In the coming years, the demand for PVC applications is also likely to gain traction with the launch of Naya Pakistan Housing Scheme and growing need of affordable housing in Pakistan.

 

Hysab Kytab achieves PCI DSS Certification – NewsUpdateTimes

Lahore (Muhammad Yasir) Hysab Kytab, announced today that it is now PCI DSS (Payment Card Industry Data Security Standard) Certified. With this, the technology company becomes one of the first few startups in Pakistan to achieve the certification. To mark the occasion, an official signing ceremony took place between Hysab Kytab and the US-based certification firm.

The PCI DSS is an information security standard for organizations handling branded credit cards from the major card schemes. The council’s mission is to enhance global payment account data security by developing standards and supporting services that drive education, awareness, and effective implementation by stakeholders.

Yasir Ilyas, Country Head, Hysab Kytab, said while sharing his views, “It feels great to have achieved this important milestone in the journey of Hysab Kytab as this would greatly empower us operating as a FinTech in Pakistan and abroad. In my view it is not just a nicety to have, rather a requirement for any FinTech operating anywhere in the world. The status will help us reap the benefits out of the upcoming e-commerce policy as we pave the way to support the secure online payment gateway in Pakistan.”

“The PCI DSS certification will help us ensure that our processes, procedures and all aspects of services are up to international security standards and we will be able to meet the demand of higher financial security. Operating as a FinTech in the times when security threats have become highly sophisticated, we understand the responsibility of hosting a personal finance management application,” he added.

 According to Dr Aftab Rizvi, Managing Director, PCI DSS, “After gaining the PCI DSS certification, HK has further secured its payment headway and they can now ensure reduced risk of financial data loss and can respond much more efficiently to potential data breaches. Not only that, but it will also be able to prevent and detect the same much faster. This upgrade provides protection for both, business owners and customers, making the user experience secure.”

Australis Seafoods selects Signify as main provider for underwater LED lighting

Islamabad (Muhammad Yasir) Signify (Euronext: LIGHT), the world leader in lighting, has been chosen as the main provider of underwater LED lighting for the marine-based fish farms of Australis Seafoods. Australis chose Signify because of its commitment to a sustainable world, strongly supporting Australis’ objectives for responsible and efficient fish farming.

“According to the UN, nearly 90% of the world’s marine fish stocks are now fully exploited, overexploited or depleted. There is need for sensible policies to conserve fish stocks combined with responsible fish farming,” said Asad Jafar, Country leader Signify Pakistan. “With our LED lighting we help customers to improve the efficiency of its sea-based salmon farms, to improve feed conversion rates, reduce food costs and lower risk of infection.”

Healthier fish

Signify’s underwater lights, up to 100,000 lumen, mimic the summer sun. Like in the summer months, they convert feed better aiding growth (better Feed Conversion Rate), so less fish food is needed, resulting in lower cost and cleaner water. The lights are submerged 5 meters deep, attracting the fish and dramatically reducing infections by sea lice who live closer to the surface.

Signify first installed its Philips aquaculture LED lighting in Australis’ Moraleda fish farm. After achieving excellent results with them in terms of growth and Feed Conversion Rates (FCR), Australis asked Signify to upgrade the whole site. In addition, the site realized one of the best production results in Australis records and was named the best Skretting 2019 Fish farm in the XI region.

Australis Seafoods is committed to excellence, ensuring the quality and freshness of its salmon according to sustainability standards. The company has raised concerns about environmental conditions and specializes in the sale of salmon and trout, with emphasis on sustainable production. Australis is aware that maintaining a sustainable industry in the long term is everyone’s duty and is committed to this fundamental principle.

For several years, Signify has served in the salmon industry, providing its innovative photoperiod systems – that help to control the duration of light – to optimize salmon production. Atlantic salmon are very sensitive to changes in photoperiod – the period of daily illumination – in fresh and seawater, and particularly during the parr-smolt transformation (a series of physiological changes where juvenile fish adapt from living in fresh water to living in seawater).

Australis installed Signify’s photoperiod systems in most of its fish farms located in the XI Region of Aysén and is going to adapt the systems in the XII Region of Magallanes.