News Update Times

Already a CSR award winner, Shan Foods further cooperates with United Nations Association of Pakistan for global prosperity

Lahore (Muhammad Yasir) Shan Foods Private Limited (SFPL), a global food brand, signed an MoU with the United Nations Association of Pakistan (UNAP), for Shan Foods CSR SDG Alignment Program.

Shan Foods, which is an advocate of empowerment and sustainability, signed the MoU with the agenda of aligning its corporate and CSR activities with the United Nations Sustainable Development Goals (SDGs) with the facilitation of UNAP, which is dedicated to promoting the United Nations development agenda outlined in the 17 Sustainable Development Goals presented by the UN. Shan Foods is primarily focused on the Goal 1: Zero Hunger, which it plans to accomplish through its campaign by beginning with a Malnutrition Awareness Program across Pakistan, with the support of UNAP.

“Shan has always been committed to making positive contributions towards society and the environment and dutifully fulfilling its corporate social responsibilities. This time we have decided to take our vision one step further and collaborate with UNAP to play our part in the execution of SDGs globally. Through this partnership, we hope that we will be able to create a global impact mainly towards the accessibility and quality of food and education worldwide,” said Maria Rashdi, Marketing Manager Communication and E-Commerce – Shan Foods, at the signing event.

Ms. Kulsoom Siddiqui, Manager Partnerships & External Affairs at UNAP expressed her satisfaction at forging a successful alliance and said, “Carrying the United Nations goal of global peace and stability forward, UNAP has been promoting and working on the seventeen Sustainable Development Goals across Pakistan. Through this partnership we aim to assist Shan Foods in achieving their CSR goals and support each other to ensure sustainability and long-term effectiveness of our joint efforts towards a productive future.”

An E-Commerce Platform with Home Delivery Solution for Consumers

Lahore (Muhammad Yasir) National Foods Limited (NFL) is a company driven by the Founders’ Philosophy of giving back to Pakistan, the management’s vision is derived on the same perspective which is translated across all stakeholders. NFL has achieved market leadership in the food sector by remaining connected to the changing needs of the consumers with the changing dynamics of the environment. They bridge these gaps by bringing customer centric innovative solutions and creating partnerships to bring food safety to the consumers through their flagship brands.

In line with the same vision, the company has launched a new route to market by activating MadeEasy.com.pk as an E-Commerce platform to serve consumers better and providing them the convenience of buying National Foods products with a click of a button while offering quick and hassle-free delivery.

MadeEasy.com.pk complete food solution, designed to inspire every cook in any kitchen by thoughtfully curated recipes and products to purchase – All National Foods products will be offered at the online E-commerce site, linked with attractive promotional offers. Along with product promotions, consumers will also have access to recipes, kitchen-hacks, nutritional-advice and ‘shoppable’ ideas round-the-clock with on-the-go accessibility at their fingertips.

On 29^th March 2021, an exclusive partnership signing ceremony observing all COVID-19 protocols was held at the company’s head office in Karachi, chaired by Mr. Abrar Hasan, Chief Executive Officer, National Foods Limited along with Mr. Raza Matin, CEO Brandverse and Mr. Imran Baxamoosa, CEO Blue-Ex. At this ceremony, NFL signed an agreement to launch the activation of “Made Easy.com.pk” an E-Commerce platform.

At the partnership signing ceremony Mr. Abrar Hasan, Chief Executive Officer National Foods Limited stated,  

“National Foods is a consumer-centric organisation and as market leaders we keep connected to their evolving needs, for pioneering innovative solutions and creating alliances to address consumer needs. Across our business operations, we deploy the latest technologies to bring convenience, food safety and international product-quality for our consumers. We are proud that our E-commerce solution ‘MadeEasy.com.pk’ is another milestone achieved by the company, which will revolutionize the retail-experience. We have established a more comprehensive digital retail framework which goes beyond just offering our products, it facilitates consumers by offering an experience with a new level of convenience and reliability. We believe MadeEasy.com.pk will inspire industrial trends which will contribute to setting higher standards for consumer convenience”.   

Mr. Raza Matin, Chief Executive Officer Brandverse commented, “The strategic partnership between our two companies today puts NFL at the forefront of eCommerce innovation leadership by bringing online product merchandising to the forefront. At Brandverse, this is a pivotal moment for our young company, as with this signing we officially launch our first and only, two-sided content marketplace in Pakistan and the region.”

The CEO of BlueEX Mr. Imran Baxamoosa shared “We are trendsetter of advanced logistics services in Pakistan having pioneered E-Commerce logistics and fulfilment services. In 2011, we launched online parcel booking system (first of its kind in Pakistan) and within a few years, the Company established the most advanced and efficient cash-on-delivery network across the country. This partnership is a testament to the fact that we are committed to providing our clients with the most innovative e-logistics solutions & services that suit their ever-increasing demands, thus contributing towards the digital progression of Pakistan.”

Blue-Ex will be the designated partners of National Foods for providing consumers home delivery solutions. They are well established for their outreach across the country and the quantum of business handled for many corporate customers. The other key partner in this arrangement is Brandverse specializing in strengthening the digital platforms that will augment e-commerce business solutions. Their primary commercial activity is to collect, create, curate and distribute best-in-class product content and data services at e-commerce platforms based on product principals, to enable consumers to make better purchase decisions. Brandverse today powers the digital commerce experiences and leading hybrid platforms for many corporate customers.

National Foods has been on an upward growth trajectory, they have clearly established themselves as thought leaders that go beyond to uplift the industry trends by offering innovative solutions to bring consumer convenience.

This E-Commerce platform is also enriched with a hotline number: 111-111-635(NFL), where the consumers can call for assistance about their online orders. Currently this E-Commerce solution will cater to Karachi, followed by an expansion to all major cities of Pakistan.

Lahore (Muhammad Yasir) For the third consecutive year, Indus Motor Company (IMC) won the 13th Corporate Social Responsibility Award 2021 conferred bythe National Forum for Environment & Health (NFEH) in recognition of its initiatives in the Corporate Social Responsibility sector. The award was presented by Minister Information, Science &Technology, Department of Sindh, Mr Taimur Talpur, at a ceremony at Karachi.

The NFEH annual CSR Award is one of the coveted awards in the country. NFEH is affiliated with the United Nations Environmental Program and supported by the Ministry of Climate Change, Government of Pakistan.

Speaking on the occasion, the Chief Executive Officer of IMC, Mr. Ali Asghar Jamali said, “It is an honour receiving this accolade and I take this opportunity to appreciate the NFEH for its commendable efforts. It is encouraging to see that more and more companies in Pakistan are coming forward and actively contributing socially, environmentally and economically and the NFEH provides just the platform to showcase their CSR initiatives.”

IMC recently received four awards at the 10th Annual International Corporate Social Responsibility Summit and Awards 2021.

^{Meezan Bank and Outfitters join hands for Transaction Banking Collection Services}

Karachi (Muhammad Yasir) Meezan Bank, the Best Bank in Pakistan recently joined hands with Outfitters, a fashion retail brand to streamline their Transaction Banking Collection Services. Under this agreement, Meezan Bank, through the provision of its state-of-the-art online banking solution, named eBiz+, will enable Outfitters to fully automate its outlet collections. The partnership will further create value for Outfitters by serving as an end-to-end transaction banking solution delivering efficiency, controls and operational excellence while ensuring world class cyber security standards.

The agreement was signed by Mr. Muhammad Abdullah Ahmed – Group Head, Corporate & Institutional Banking, Meezan Bank & Mr. Faisal Farooq – Group CFO, Outfitters.  Also present were Mr. M. Saqib Ashraf – Head of Transaction Banking, Meezan Bank and Mr. Kamran Khursheed – CEO & Founder, Outfitters.

Mr. Muhammad Abdullah Ahmed, while speaking at the occasion said, “We are pleased that this strategic partnership between the two organizations will enable Meezan Bank to provide innovative and secure transaction banking solutions to meet Outfitters’ growing business needs.”

Mr. Kamran Khursheed also commended the Bank for providing Transaction Banking services and bringing forth operational integrity and efficiency in Outfitter’s collections. Outfitters has a longstanding relationship with Meezan Bank and is committed to strengthening this further.

Karachi (Muhammad Yasir) Pak-Qatar Family Takaful came into an agreement with Let’s Compare (a financial services comparison platform) after a signing ceremony held in Karachi. The agreement will allow Let’s Compare to offer Easy Takaful and Family Sehat (products of Pak-Qatar Family Takaful) on their website for the convenience of users in search of Takaful plans.

The agreement was signed between Mr. Azeem I. Pirani, CEO – Pak-Qatar Family Takaful, and Mr. Junaid Khan, CEO – Let’s Compare, along with other officials from the organization.

Pak-Qatar Family Takaful Limited (PQFTL) is the first and largest Family Takaful Company in Pakistan. An independent Shari’ah Advisory Board chaired by Mufti Muhammad Hassaan Kaleem certifies all products and operations for Shari’ah compliance. The company’s shareholders include some of the strongest financial institutions in the state of Qatar such as Qatar Islamic Insurance Company (QIIC), Qatar International Islamic Bank (QIIB) and FWU AG (Germany), a leading technology company based in Munich, Germany.