LCBDDA Successfully Completes First Batch of Apprentice Program

Lahore (Nut Desk) Lahore Central Business District Development Authority (LCBDDA) also known as Central Business District (CBD) Punjab has successfully completed training for the first batch of The Apprentice Program. This program was launched as the country’s most unique graduate development program in February 2022, to give fresh graduates proper professional training leading towards flourishment of their skill sets to attain permanent jobs.

The authority shortlisted 35 candidates out of 150 finalist who went through rigorous professional training for two months at the Executive Development Centre which was specially established for the Apprentice Program. These selected apprentices were given special classes to equip them with 10 hard skills and 12 soft skills. During these special classes, lectures were delivered by Directorate Heads of CBD Punjab and seasoned HR professionals.

Apprentices also witnessed a professional working environment in CBD Punjab House (HQ of LCBDDA) in the last three weeks of their training. During this time period, they were mentored by Directorate Heads of different directorates of CBD Punjab to have a hands-on experience in the professional work environment. CSR activities, sessions with motivational speakers, and visits to various media houses and corporate firms were also arranged for the apprentices during their training.

Chief Operating Officer – LCBDDA, Brig (R) Mansoor Janjua said at the closing ceremony of the program that “CBD Punjab has laid the foundation of the country’s most unique and anticipated graduate development program. We believe our youth is our future and to polish their skills and to provide them life-changing opportunities is of utmost importance to us”. After the successful completion of the first batch, LCBDDA is all geared up to start the second batch of apprentice program in the near future and its details will be shared through media and social media platforms.

Unilever partners with Akhuwat and NOWPDP

Unilever partners with Akhuwat and NOWPDP to drive inclusion in the workplace

Lahore (Nut Desk) Unilever Pakistan has partnered with Akhuwat and NOWPDP to develop an inclusive and sustainable recruitment process to ensure equitable employment opportunities across the business in Pakistan.

The launch of the program follows a long-standing commitment by Unilever Pakistan to drive inclusion in the workplace. With a dedicated Diversity & Inclusion team, the organization has carried out several successful initiatives to achieve an inclusive culture across its ecosystem with the use of tools for fair recruitment, and specific goals for inclusion.

The current initiative also aims to enable specially-abled persons and transgender persons with the professional tools necessary to succeed in corporate careers. As part of this ambition, Unilever Pakistan is launching a one-year contract Trainee program, which is designed to upskill participants and prepare them for entry into their preferred career roles.

Amir Paracha, Chairman & CEO, Unilever Pakistan highlighted, “Diversity and inclusion are among the greatest catalysts for social and economic change globally, and having a balanced workforce should be a requirement, not an aspiration. We aim to enable equitable opportunities for employment across our value chain and this partnership is yet another milestone for increasing livelihoods for all segments of society.”

Omair Ahmad, CEO NOWPDP also added that, “With grit, we have solicited staunch supporters from the grassroots up and have laid the foundation on which we are able to stand strong. Working towards our mandate of economic empowerment of persons with disabilities, we look forward to creating a more Bashamool Pakistan through our partnership with Unilever.”

NOWPDP works to promote an inclusive society through holistic and sustainable endeavors in the areas of education and economic empowerment for persons with disabilities. Akhuwat, through its Khwajasira Support Program, carries out economic and social interventions to support the transgender community through direct financial assistance, health services, psychological support, and participation in this training.

Group photo of officials from Unilever Pakistan, NOWPDP and Akhuwat, along with the first batch of trainees for the Unilever Inclusion Trainee Program.

 

Farhan Saeed sets the stage on fire as he performs Naukar Shah Da at the Kashmir Beats Season 2

Lahore (Nut Desk) Farhan Saeed gives a soulful performance  at the Kashmir  Beats Season 2 as he performs Naukar Shah Da, a qawalli that takes us on a spiritual journey of love and devotion.

Farhan Saeed has shown versatility time and time again and Naukar Shah Da is proof that he set the stage on fire this year at the season 2 of Kashmir Beats.

He created magic on stage through his mystical and euphoric performance.

Singing qawalli requires a lot of emotions and soul setting and Farhan Saeed gave the audiences just that through his powerful vocals and stage performance where everything felt so real and organic and straight from the heart. Farhan’s  phenomenal  performance, has touched the hearts of millions and it continues doing so.

I million views in less than 3 days, Naukar Shah Da is definitely on top of the season 2 of Kashmir Beats this year.

“It was surreal performing Naukar Shah Da on stage as it gave me goose bumps and this sense of devotion and a roller coaster of emotions.And I am so glad I was honoured to do do justice to a qawalli of that level”,stated Farhan.

https://www.instagram.com/tv/CdF-_1ZjH3e/

From the lyrics to the music to the soul performance, FarhanSaaed took qawalli to a whole different level and turned it into a masterpiece. And changed the entire vibe of Kashmir Beats Season 2 by adding his very own touch to it.


Song link – https://www.youtube.com/watch?v=juAzGbJ0pEE

IBA Stock Market Learning Challenge draws to a grand finale

IBA Stock Market Learning Challenge draws to a grand finale, awarding students with cash prizes and internships

IBA students show massive interest in simulation-based competition to learn investing skills

Karachi (Muhammad Yasir) With over 500 students intensely engaged and 10,000 trades executed, IBA’s Virtual Stock Market Challenge, iStockX22 came to a successful close. The closing ceremony of IStockX’22 was held at the auditorium of the Pakistan Stock Exchange (PSX). Prizes were distributed among the Top 3 IBA students and Top 30 players were duly appreciated as they all outperformed the market. The winner, Talha Zahid obtained a massive 278% return, while runner ups Ahsan Khan and Rohan Khawar obtained 189% and 158% respectively.

Attendees included Executive Director, IBA Karachi, Dr. S Akbar Zaidi; Former Chairman, PSX, Mr. Muneer Kamal; Chief Operating Officer, PSX, Mr. Nadir Rahman; CEO, Topline Securities, Mr. Mohammed Sohail; Group Director, Elahi Group of Companies, Mr. Sohail Ilahi; Head of Marketing and Business Development, PSX, Ms. Raeda Latif; and CEO, Investors Lounge, Mr. Baqar Abbas Jafri.

CEO Topline Securities, and IBA alumnus, Mr. Mohammed Sohail commenced the ceremony and shed light on the objective of the event. He said, ‘IStockX’22 provided an opportunity for students to learn how to trade and apply their theoretical learning to the real world.’ He highlighted that IBA students were provided with world-class courses on the Investors Lounge portal along with analytical tools.

He further added that this marks the end of the Phase I of the tournament. Phase II, involving investment in stock markets with real money, would start from July, 2022. Top 30 participants from Phase I will advance to the next stage where trading would continue till December 31, 2022. The winners of this stage will be rewarded with money and employment opportunities.

Mr. Jafri highlighted the high engagement of IBA students and how this demonstrated a need for continuance of such platforms. He mentioned that over the period of one month, more than 508 students registered, and more than 10,000 trades were executed which involved more than 13 million shares and portfolios worth PKR 523 million.

Mr. Jafri said, ‘Students are not able to produce desired results despite having a degree. So, we realised the need for experiential learning to be built in the academic curriculum of investment management and finance to bridge this gap. Hopefully starting with help from IBA and support of the present team, this can be propagated into other universities.’

Speaking to the attendees, Dr. Zaidi praised the efforts undertaken to organize the month-long online trading competition, IstockX’22 organized by IBA alumni to train the IBA students to improve their skillset which shows their dedication towards giving back to their alma mater. He further stressed the need of increased interaction between the alumni, students and faculty of IBA. Dr. Zaidi advised the IBA student body, and alumni to look beyond the FMCG and conventional Banking industries, and venture in the world of financial markets.

Mr. Ilahi applauded the efforts of the IBA Finance Club, Investors Lounge & Topline securities for educating the young investors about investing strategies and providing them a great learning platform. ‘With proper learning and guidance to the youth regarding stock trading, we can address the problem of a low investor base in Pakistan’. Mr. Ilahi believes that there are ample opportunities for the investors and new heights can be achieved if the players running the show (brokerage houses & regulators) join hands as Topline Securities and Investors Lounge did.

Mr. Rahman appreciated the collaboration and emphasised on the need of increasing the investors in Pakistan.

Mr. Kamal highlighted the importance of learning beyond the books through such competitions and appreciated the role of the IBA Karachi in providing the learning opportunities for students. 

Patron of the IBA Finance Club, Ms. Tahira Mariam Jaffery congratulated the members of the IBA Finance Club for successful execution of phase I and thanked Topline Securities and Investor’s Lounge for their corporation. Moreover, Ms. Jaffery expressed her wish to further expand the competition and include more participants from different institutes in future.

Mr. Inam Masood, Manager, IBA Finance Club emphasized upon the need for providing such platforms to students to create financial awareness and literacy among the Pakistani Youth.

Winners were given a chance to share their trading strategies, along with the technical and fundamental analysis, with the industry professionals during the event.

The event concluded with distribution of prizes to the winner and the runner ups.

SAMENA Council Leaders’ Summit 2022 Huawei highlights its commitment to technological advances and creating new values

Lahore (Nut Desk) Leaders and experts from the telecommunications industry came together at this year’s SAMENA Council Leaders’ Summit hosted by Huawei for the ninth consecutive year. The annual gathering was held under the theme of “Thriving with Resilience & Integration in the New Opportunity Realm” and focused on the new business opportunities that 5G and allied technologies provide for all industries and economic sectors. This year, Huawei shed light on the role of 5G, cloud and digital power in tackling the sustainability needs of the telecom industry and how an integrated intelligent ICT architecture will light up the future. Through its ‘Everything as a Service’ model, Huawei highlighted the cloud’s integral role in enabling the digital economy and data sovereignty.

The Summit also focused on the opportunities gained by integrating technologies, infrastructure investment, connectivity, and spectrum availability, which will benefit vertical industries and economic sectors. Steven Yi, President of Huawei Middle East, highlighted the crucial role of 5G in driving digital transformation across the region and the immense opportunities for enterprises in the 5G era. “Digital renaissance triggered by the pandemic has pivoted digital transformation to new heights, with 5G era infrastructure and communications technologies taking center stage. A strong drive for digital transformation is taking place worldwide, and Huawei is committed to bring the ingenious new technologies that will enrich people’s lives with immersive digital services and enabling new opportunities in the industry’s digital transformation with smart digital solutions.” Yi noted. Bocar A. BA, SAMENA Council CEO, said, “We held very fruitful discussions on the future direction of our networks, particularly in the 5G era.

What was apparent is the transformational role of networks in driving digital transformation and economic growth. Participants also agreed that networks themselves must evolve to meet the region’s sustainability goals. In this regard, the role of innovation in enabling net-zero transition through digital power technologies is increasingly important for the Middle East.” Vanness You, Vice President of Marketing and Solution, Huawei Middle East, officially launched Huawei IntelligentRAN in the region. Vanness You noted that: “Towards the future, intelligence in every industry and connection, Huawei IntelligentRAN opens new paths to wireless intelligence, bringing the next level of service capability including agile service, smart experience, smart green and smart O&M.” Additionally, IntelligentRAN allows intelligent air interfaces to use key technologies like smart grids, scheduling dictionaries, and channel graphs.

These tools can configure air interface resources intelligently and achieve optimal user experience and capacity. Service prediction with IntelligentRAN also guides non-real-time spectrum and channel selection on the network side and real-time symbol scheduling and transmit power configuration on the base station side. This significantly reduces energy consumption across the entire network. Huawei Executives took part in several panel discussions. Mohamed Madkour, VP of Wireless Networks Marketing and Solutions at Huawei, participated in the “Leaders’ Exchange Connectivity for the New Decade” panel. He noted that intelligent connectivity is the lifeline for everyone and integral to every country’s digital economy. He reiterated Huawei’s commitment to providing powerful, intelligent, simple and efficient digital infrastructure and operational tools to create more commercial and social values for societies, industries and economies. He also highlighted that growth oriented ICT policies are key to facilitate a favorable environment for business and technology innovations. Emaad Ahmed, Chief Expert, Huawei Middle East, took part in a panel discussion titled “Techno-Business Convergence Achieving Sustainable Integration in the 5G Era.” He noted that operators’ OPEX increases due to system and network complexity.

Therefore, reducing OPEX and achieving green development is essential for operators’ future growth in light of the carbon-neutral background and the demand for cost reduction and increased efficiency. Joined by senior executives from leading companies in the region, Mr. Paul M. Scanlan, CTO of Carrier Network Business Unit, Huawei, participated in “Cloud & Network Synergies: Achieving Resilience in Service Delivery” roundtable. 

POCO Reaches New Heights with the Apex Flagship POCO F4 GT

An immersive and premium user experience

Lahore (Muhammad Yasir) POCO, a popular technology brand among the world’s young techies, is announcing the global launch of its latest flagship POCO F4 GT smartphone, heralding the apex of power

Living up to its potential, POCO F4 GT delivers an impressively apex performance with a flagship 4nm Snapdragon® 8 Gen 1 processor, backed by a sophisticated LiquidCool Technology 3.0, a flat AMOLED display with 120Hz refresh rate, magnetic pop-up triggers, and topped off by 120W HyperCharge. 

“We are thrilled to unveil the POCO F4 GT. With such an uncompromising user experience at a surprisingly affordable price, we believe that POCO F4 GT will be the daily essential for all young tech enthusiasts, especially gamers,” said Angus Ng, Head of Product Marketing at POCO Global. “It is always our top priority to fulfill different consumers’ needs by expanding into different product offerings.”

POCO F4 GT: Apex flagship smartphone that offers unsurpassed performance  

With a flagship 4nm Snapdragon® 8 Gen 1 processor and an octa-core processor running at 3.0 GHz, POCO F4 GT is sure to win over the tech savvy youth, especially hardcore gamers. The mighty Android chipset increases CPU performance by 20% and GPU performance by up to 50%. Meanwhile, POCO F4 GT offers a fully fledged LPDDR5 RAM with up to 6400Mbps for shorter load times, along with an upgraded UFS 3.1 ROM. 

The true test for a mobile gaming smartphone is heat management. Requiring a small device to run for extended periods can lead to poor performance. For this reason, POCO F4 GT is equipped with the latest LiquidCool Technology 3.0, one of the most advanced cooling systems in the industry. The 4,860mm² dual VC cooling system manages to bring down high temperatures, culminating from a powerful machine optimized to run intense gaming sessions.

To feed the power, POCO F4 GT boasts POCO’s first 120W HyperCharge and a 4,700mAh big battery, which can be fully charged in 17 minutes. And if gamers need more juice in mid-game, POCO F4 GT can replenish its battery to 100% in only 27 minutes. Not only does POCO F4 GT sport rapid recharge times, the battery’s lifespan can be optimally preserved as a benefit of its AdaptiveCharge feature. This feature prevents the battery from overcharging in the critical 80% to 100% charge range throughout the night.

Magnetic triggers pop up, standing tall in preparation for battle. The setup has surpassed expectations. The unique levitating magnetic pop-up triggers, able to handle 1.5 million times press, have been tested on more than 100 popular games. This ensures unbeatable stability, responsiveness and durability. To attain a more premium gaming experience, the CyberEngine, one of the best linear motors available on Android smartphones, offers more ranges of vibration. POCO F4 GT is ready for whatever users may throw at it, not only for the extended sessions of mobile gaming but also in daily use. When out of gaming mode, the triggers can also be used as a shortcut for quick access on the go, such as a shortcut to activate camera, screen recording or flashlight. 

At the press of a button, users can turn on the screen to be floored by POCO’s latest 6.67-inch flat AMOLED and 10-bit TrueColor display, which when combined with the responsive 480Hz touch sampling rate and the up to 120Hz refresh rate, makes the screen come to life. Whether gaming or streaming shows, the true-to-life color spectrum leaps from the screen. POCO F4 GT also works to simultaneously maintain color accuracy in low-light settings while using high-frequency PWM dimming to protect its users’ eyes during marathon screen time sessions. POCO F4 GT’s display has set and matched 15 display performance records from Display Mate and is rated as A+ screen.

True to its nature as an apex of power, POCO is adding one more service to its list of inaugural features for the latest device. Users can enjoy the premium after-sales service, which offers one-time free screen repair service during the first 6 months after purchase. In addition, YouTube’s subscription service, YouTube Premium, will come pre-installed on POCO F4 GT. To sweeten the deal, customers can enjoy YouTube Premium for up to two months free. That means two months of ad-free, offline viewing, and uninterrupted access to video and music content across the Youtube platform. 

Market availability:

POCO F4 GT comes in 3 color variants with 12GB + 256GB which is available on CoreCart and Daraz.PK

12GB+256GB: PKR 144,999 /-

Pre-bookings open from 11th May 2022, with open sales from 16th May 2022. The device comes in three colors: Stealth Black, Knight Silver and Cyber Yellow.

POCO F4 GT Quick Specs:

Display 120Hz AMOLED touch display
Rear Camera 64 MP Rear Camera
Front Camera 20 MP Front Camera
Dimension & Weight  162.5mm x 76.7 mm x 8.5 mm
Processor Snapdragon® 8 Gen 1
Charging 120W HyperCharge- 4,700mAh battery
Variant 12GB+256GB
Available Color Stealth Black, Knight Silver and Cyber Yellow.

 

Easypaisa launches in-App Biometric Verification

Lahore (Nut Desk) Easypaisa, the country’s leading digital payments App, has introduced an innovative feature that enables users to upgrade their mobile wallet accounts through in-app biometric verification. A key regulatory requirement, Biometric Verification System (BVS) also enhances users’ daily, monthly and yearly transaction limits.

Customers will now be able to use the BVS feature to upgrade their mobile wallet accounts without the need to visit any agent, franchise or branch for this purpose. Earlier, customers had to physically visit an external location to biometrically verify their mobile wallet as mandated by the State Bank of Pakistan (SBP).  With the launch of in-app Biometric Verification, by following some simple on-screen steps, customers can now easily use the BVS feature from within the Easypaisa App and enjoy upgrades on transaction limits in a convenient and secure manner.

Commenting on the development, M. Mudassar Aqil, CEO, Easypaisa / Telenor Microfinance Bank said; “At Easypaisa, we take pride in leading Pakistan’s fintech revolution by transforming the digital payments landscape. Through our best-in-class technology, we are constantly working on adding new features on our platform to enable all Pakistanis to take charge of their financial decisions in a convenient and secure manner. The recently introduced in-app biometric verification will eliminate the dependency for users to physically visit merchants/franchises to upgrade their accounts and enhance transaction limits, while also ensuring compliance to regulatory guidelines.’’

With more than 10 million customers using the Easypaisa App in the last 30-days across the Android and iOS platforms, Easypaisa is the most used Pakistani App across all categories and remains committed to transforming Pakistan into a cashless and financially inclusive society through the power of collaboration & technology.

“World Immunization Week (WIW), 2022” with the theme “Long Life for All.

   
   

 

World Immunization Week 2022

Islamabad (Nut Desk) The Ministry of National Health Services, Regulations and Coordination and the Federal Directorate of Immunization today commemorated the “World Immunization Week (WIW), 2022” with the theme “Long Life for All. ”Every year the WIW is celebrated in the last week of April (24 to 30 April), aiming to promote the use of vaccines to protect people of all ages, against infectious diseases.

“This year’s theme Long Life for All World Immunization Week will urge greater engagement around immunization globally to promote the importance of vaccination and improving the health and wellbeing of everyone, everywhere and throughout the life”, Dr. Akram Shah, Director General, Federal Directorate of Immunization, in his opening remarks said while addressing the event.

“In the current globalized world, as we have witnessed in the case of COVID-19, an outbreak anywhere is a threat everywhere. Therefore, it is a dire need to capitalize on WIW, 2022 and spread awareness across Pakistan about vaccines as one of the best tools to improve health and wellbeing, said Dr. Rana Muhammad Safdar, Director General Health, MoNHSRC.  

“Today, I would also like to take this opportunity to salute our unsung heroes — the Immunization Champions. Without these champions we would not have been able to conduct the largest ever immunization campaign for Measles-Rubella. Through these champions, we were able to reach and vaccinate 93 million children in Pakistan,” added the Secretary Health.

The event also marked the dissemination of National Immunization Policy 2022. Updated after a period of six years to strategically respond to recent developments, the targets and goals,  the document is aligned with our National Health Vision 2025 and international Immunization Agenda 2030 (IA2030). The Director General Health urged the Federal Directorate of Immunization (FDI), provincial EPI teams, donors, technical partners and civil society organizations, to take this document as a strategic guideline for effective implementation.

Routine immunization is a set of inoculations, given to children from birth to the age of 15 months. Completing the schedule protects them from 12 diseases that are preventable through vaccines, such as tuberculosis, polio, diphtheria, pertussis (whooping cough), tetanus, haemophilus influenza type B, hepatitis B, diarrhoea, pneumonia, typhoid, measles and the recently added rubella.

The entire course is provided free of cost by the government’s Immunization Programme with support from global and technical partners, such as Gavi, the Vaccines Alliance, the WHO and UNICEF.

Gavi, the Vaccine Alliance, is extremely proud to have supported Pakistan’s historic and successful MR/OPV campaign, which reached more than 93 million children nationwide.  Through this campaign, Pakistan has protected an entire generation from Rubella and Measles, and strengthened OPV coverage across the country, Alexa Reynolds Senior Country Manager Gavi the Vaccine Alliance was addressing the gathering.

.  This massive effort was undertaken in the midst of Pakistan’s covid pandemic response, highlighting the incredible commitment of Pakistan’s leadership to the important goal of protecting the population from vaccine-preventable diseases.  Under the expert leadership of the Federal and provincial EPI and Polio Eradication teams, and with incredible support of partners including WHO, UNICEF, and a wide variety of Pakistani organizations, countless children were identified and reached through this campaign, creating an opportunity for those children to remain connected to immunization services, and to benefit from the full package of routine immunization going forward.  Gavi remains committed to partnership with Pakistan, and to supporting the immunization programme’s ambitious goals in coming years.

Speaking on the occasion, Dr Palitha Mahipala, WHO Representative in Pakistan said, “it is indeed a time to cherish our success, but it is also a moment of reflection and plan ahead. We have a long way to go to reach the unreached by strengthening the routine immunization coverage, reaching the highly risked pockets to protect people, particularly children, from all diseases”.

WHO works with countries to raise awareness of the value of Immunization and ensures that governments obtain the necessary guidance and technical support to achieve Universal Immunization Coverage, Said Dr Palitha

 The significance of immunization against communicable diseases, a basic right of every new-born, cannot be overemphasized as it is an essential step towards realizing the befitting theme for this year “Long Life for All”. Protecting children against all kind of diseases is an act of love and duty of care for every parent. It is the highest commitment of a nation for its future generations to try and ensure that every child survives and thrives, no matter who they are or where they are.  Under the leadership the Ministry of health, we will continue to contribute towards the global eradication of polio and elimination of measles, tetanus and other vaccine-preventable diseases.( Aida Girma UNICEF representative)

The ceremony ended with Federal Directorate of Immunization acknowledging the efforts of the front line workers during the Measles Rubella Campaign 2021by presenting them with a shield as a token of “the hard work, dedication and commitment of all our heroes.” 

Rise in Temperature is Causing Surge in Power Demand: KE Spokesperson

Karachi (NUT DESK)

Director Communications and Spokesperson K-Electric Imran Rana clarified that the current heatwave conditions across the country were driving a surge in electricity demand. He stated, “While K-Electric is undertaking all possible measures to manage the current situation, the company may have to undertake load management in some areas to bridge the gap between demand and supply, for which inconvenience is sincerely regretted.”

However, the utility is proactively communicating updates to customers via SMS, and has also uploaded the area wise load-shed schedule on the KE website for a ready reference. Spokesperson further said that KE remains available to support customers around the clock via its call center 118, SMS service 8119, KE Live App, social media platforms, and KE WhatsApp Self-Service portal.

KE also advised citizens to take precautionary measures to protect themselves and their loved ones during inclement weather. Citizens are advised to keep hydrated and remain in shade during daytime movement outside their premises. 

Cosmolot реклама: как бренд удерживает внимание аудитории

На фоне однотипных игровых платформ Cosmolot реклама выгодно выделяется своей стилистикой, продуманной подачей и точной нацеленной коммуникацией. Это не просто визуальные баннеры или видеоролики — это чёткая стратегия взаимодействия с пользователем, основанная на понимании потребностей и поведения целевой аудитории. Бренд делает ставку на образ современного развлечения, безопасного и интуитивно понятного.

Где чаще всего появляется реклама

Одной из сильных сторон бренда является правильный выбор рекламных точек контакта. Вместо массового охвата — работа с “точечной” аудиторией, которая действительно может быть заинтересована в продукте.

Наиболее активные каналы размещения:

  • Видеохостинги (YouTube, онлайн-кинотеатры);
  • Социальные сети (Instagram, TikTok, Facebook);
  • Медийные баннеры в новостных и игровых приложениях;
  • Push-уведомления и email-рассылки для зарегистрированных пользователей.

Реклама адаптируется под каждый канал, меняя подачу, но сохраняя общий стиль бренда. Это делает кампанию цельной и узнаваемой, даже если креативы визуально отличаются. Благодаря этому cosmolot реклама не раздражает, а воспринимается как часть цифровой среды.

Почему это работает

Космолот делает ставку на долгосрочное доверие, а не моментальный отклик. Вся рекламная стратегия построена на спокойном, позитивном контакте и максимально честной подаче. Отсюда — высокая вовлечённость и низкий уровень отторжения.

Пользователи чувствуют, что бренд “говорит на их языке”, не пытается продать, а предлагает. И это — сильное конкурентное преимущество на фоне агрессивных рекламных потоков.

Cosmolot реклама показывает: ставка на контекст, эмпатию и эстетику работает в долгую — особенно там, где аудитория ценит уважение.