Masarrat Misbah Makeup meet and greet to promote their latest Collection

Lahore (Muhammad Yasir) Masarrat Misbah Makeup, Pakistan’s first Halal certified makeup brand, has recently launched their newest additions to their makeup line including eyeliner, new shades of liquid lipsticks and matte lipsticks. To promote these among the bloggers, a meet and greet session was held at Sante the Salon on April 7th  in Lahore.

Liquid Lipstick from MM offers new shades to the range. It’s a universal color range and long lasting which does not fade. It’s suitable for anyone who is looking for rich and pigmented liquid lipstick. MM just gives you that in one application. Second product from the range is the ultra-Matte Luxe lipsticks that are a must have for any season. These are highly recommended for those who are looking for pure pigmented lip colors in just one stroke. Matte Luxe offers long lasting wear with Shea butter and Vitamin E.

Perfect Wear Eyeliner – Noir from the MM makeup range is your solution to dramatic and sleek eye liner creations. Their new brush applicator lets you create any version of your favorite cat eye.

“We totally understand the need of all our valuable customers out there and try to always come up with products that are high end and to provide our customers with the makeup of their choice also not being very heavy on pocket. Our new products just showcase the latest needed trends.” Stated Masarrat Misbah

All these products are available at leading outlets as well as online at http://www.masarratmakeup.com/

Bilal Abbas Khan has just joined The Furor Club as their Brand Ambassador

Lahore (Muhammad Yasir) Furor, the fast fashion forward clothing brand, unveils Bilal Abbas Khan as the Brand Ambassador and the face of their newest collection named Summer Impressions!

Bilal Abbas Khan is the latest heartthrob of the nation, wooing audiences with his powerful performances and now has become the face of Furor!The new face was unveiled in an exclusive meet and greet event held at Ambrosia, Karachi recently with all the media and socialites in attendance to grace the event.

Furor has always come up with a collection that is suitable for everyone, who love to experience the latest trends! Summer Impression is for people who love to create an impression through their clothes, their style, those who love to go against the rules to set their own trends.

“I am honored to be a part of the Furor Club because this brand resonates with my personality! Someone who loves following fashion style without caring about what others think,” said Bilal Abbas Khan, Furor’s new Brand Ambassador.

Fahad Dandia, Director Operation of Furor expressed, “Furor is a brand of this age. We’re bringing new fashion everyday to surprise our customers. We will be changing the trends in Pakistan. We always hear that fashion comes first in the west and then is passed on to this region. This won’t be the game now. Furor is a fast fashion forward brand which believes in experimenting with new styles and ideas, whether it’s a product or a Marketing campaign. We believe in being fresh and unique, because we are FUROR.

The summer collection consists of basic Tees, polo shirts, casual shirts etc. and is available on stores and online too.

Make-Up City Celebrated International Women’s Day with Make-Up Enthusiasts

Lahore –  Celebrating the spirit of International Women’s Day, Make-Up City organized a fun-filled 6-days long beauty buffet held recently in a shopping mall in Karachi.

Showcasing hot-selling products from various makeup, cosmetics and perfumery brands including Kryolan, Gosh, Janssen, Sweet Touch and Framesi to name a few, the event was attended by legions of makeup lovers, beauty bloggers and influencers.

What had set the Make-Up City’s beauty buffet apart was not just the availability of several International brands at one platform but the sales and discounts that came along with it. The luxury-standard beauty products were available for purchase at budget-friendly prices for the womenfolk.

The attendees had a ball of a time getting free hair consultations and makeovers from various beauty and hair experts. They also had the opportunity to try out different products for free. Other fun activities happening at the kiosk included makeovers, distribution of gift coupons and promo codes, etc.

To learn more about the event, please visit Make-Up City’s official accounts as follows:

Facebook: https://www.facebook.com/MakeupCityPk

Instagram: https://www.instagram.com/makeupcitypk

The Citizens Foundation inaugurates “Art for Education”

LahoreThe Citizens Foundation (TCF) and Italian Friends of the Citizens Foundation (IFTCF) officially inaugurated its fundraising project “Art for Education” in Lahore. The project aims at highlighting through the universal language of art, TCFs focus on quality education for the less privileged and generating funds for its mission of educating underprivileged children in Pakistan.

The exhibition Art for Education: Contemporary Artists from Pakistan, opening in October at the Museo Diocesano of Milan, will encompass  a series of activities and initiatives alongside the show curated by the Pakistani artist, critic and intellectual Salima Hashmi and Rosa Maria Falvo, an Italian-Australian independent writer and curator specializing in Asia-Pacific and Middle Eastern contemporary art.

The Italian Ambassador Stefano Pontecorvo along with his wife Lidia Ravera and commercial attaché Roberto Puddu were the chief guests at the launch event that took place at Rohtas 2 Gallery.  Moreover, experts connected with the project Quddus Mirza and Murtaza Jafri together with the Lahore-based artists who each donated a work for the initiative joined Marina Bastianello, Gretchen Romig Crosti and Laura Notaro from IFTCF and numerous TCF staff and supporters from Lahore and Islamabad.

Hashmi, the chief curator of the project, believes, “The contemporary artist symbolizes a strong hope for the future of Pakistan. Those who gain a foothold into the international art discourse serve as a conduit, inviting an opportunity to engage with those inside – a conversation that may startle, beguile, enlighten, and hopefully enrich.” During the launch event, Hashmi spoke at length about her association with TCF. The artist recounted the days when her vote was sought for the nascent project and went on to appreciate the efforts of the organization in producing positive outcomes in the less privileged communities. She further thanked the many artists for their contribution and support.

Moreover, Pontecorvo shared his experience of visiting TCF School Bhangali Campus earlier that day. Speaking about his visit, the Italian Ambassador said, “I was extremely impressed by the atmosphere at the school; it was very evident that the children are very happy to be in school… they are in a wonderful environment, and they are also studying with a lot of passion.   This speaks volumes about the quality of what TCF is carrying forward in Pakistan.”

Furthermore, Gretchen Romig Crosti, president of IFTCF highlighted how the Milanese public will be enriched by opportunity to experience Pakistan’s rich and lively contemporary art culture first-hand. She said, “An impressive array of emerging artists from Pakistan have generously donated their work to benefit the TCF schools; Art for Education gives us the opportunity to introduce these works to an enthusiastic and curious European public, promoting dialogue and mutual understanding.  It is an honor to be part of a project that is changing so many kids’ lives for the better.”

More than sixty artists from Pakistan have donated their work for the exhibition and auction that will take place in Milan. A globally accessible auction process will allow users to bid for the works online, while a live auction on the evening of the event will be conducted by an international auction house. All proceeds from the sale of all the artworks will be donated to TCF to support the schools of The Citizens Foundation in Pakistan.

“Art for Education” enjoys the patronage of the Embassy of Pakistan in Rome, the Italian Embassy in Islamabad and local authorities in Milan. Project partners include the Fondazione Sant’Ambrogio, Lahore Biennale Foundation (LBF), ArtNOW, Vasl Artists’ Association, with a fine arts catalogue published by Skira editori.

 The Citizens Foundation since 2013. www.italianfriends-tcf.org.

 

edenrobe Woman Launches an Eclectic Spring Collection

Lahore – One of Pakistan’s  exquisite clothing and lifestyle brands, edenrobe Woman, known for creating magic by bringing delicate patterns, exquisite prints and colors to life has launched their much anticipated Spring 2018 collection “Summer Echoes” for the fashion and color fantasy lovers.

Having around 80 different designs in a wide range of bright hues and eye catching colors, the new collection is all set to amp up your spring wardrobe this year. Its striking prints and pleasing patterns inspired from the spectacular cities of Thailand are all set to win your heart.

The spring 2018 collection has designs which are suitable for woman of every age and let you flaunt your wardrobe from very best of the season. edenrobe Woman with their newest collection has introduced the most vivid collection pairing with extreme appealing color comprising of garments ranging from premium to singles and embroidered to printed designs keeping your choice of a fabric and design in mind.

The new collection will be available in the stores nationwide from 3rd March and online at www.edenrobe.com

 

Masarrat Misbah Makeup launches brand new Matte Lip Collection

Lahore –  Masarrat Misbah Makeup, Pakistan’s first Halal certified makeup brand, has launched their newest additions to their line including eyeliner, new shades of liquid lipsticks and matte lipsticks.

Liquid Lipstick from MM offers 3 new shades to the range. It’s a universal color range and long lasting which does not fade. It’s suitable for anyone who is looking for rich and pigmented liquid lipstick. MM just gives you that in one application.

Second product from the range is the ultra-Matte Luxe lipsticks that are a must have for any season. These are highly recommended for those who are looking for pure pigmented lip colors in just one stroke. Matte Luxe offers long lasting wear with Shea butter and Vitamin E.

Perfect Wear Eyeliner – Noir from the MM makeup range is your solution to dramatic and sleek eye liner creations. Their new brush applicator lets you create any version of your favorite cat eye.

“I am thankful to all those who have supported us through our journey and we look forward to your support in future as we. These newly launched lipstick shades are the ones in demand and are for anyone who is looking for pigmented and high quality appealing colors. With the Perfect Wear Eyeliner, you can get a smooth stroke in one go getting a perfect eyeliner look.” Masarrat Misbah, the founder of Masarrat Makeup.

All these products are available at leading outlets as well as online at http://www.masarratmakeup.com/

By The Way opens store in Karachi

KARACHI  –  By The Way, a fashion brand, has opened its first-ever store out of Lahore, in the city of lights; Karachi at Dolmen Mall, Clifton. The opening event served as an opportunity for the people of Karachi to see the brand’s exciting product range, which is now available at affordable price in the city’s top shopping destination. The event was well-attended by prominent personalities from the fashion, business and entertainment industries including Ayesha Omar and Ainy Jaffri.
With its new store, BTW has gone nationwide and opened its 4th store in the span of only 1.5 years. The brand has come a long way in such a short period of time and is aiming to go further with its premium quality product and unbeatable price range.

Depilex Reveal – a path-breaking hair and makeup show by Depilex – held in Lahore

Lahore – Depilex Reveal – a one of its kind hair and makeup show for Pakistan, was presented in Lahore on other day, by Depilex, a renowned beauty salon and training institute, showcasing their 2018 hair and makeup collections. The event also celebrates the landmark achievement by the Depilex Group of crossing the spectacular network of over 60 salons across Pakistan.

A spectacular event that garnered praises from the exclusive gathering who experienced the Depilex Reveal showcase, that was divided into three categories; Bridal Hair and Makeup, Hair Color and Avant Garde Hair and Makeup.

Taking inspiration from international trends and customizing them to the Pakistani market and people, each collection is a representation of masterful techniques curated by the Depilex Creative team led by Nighat Misbah and Redah Misbah.

The Depilex Reveal 2017 showcase was also the introduction of their International Training Program, with International Editorial Hair and Makeup Artists, Julieta Del Toro – a cosmetology graduate from the famous Madeleine Meyer Institute, and International Platform Educator Saima Khalid – licensed instructor from Paul Mitchell The School Esani and The Mastery by Paul Mitchell. The program was launched by Hafsa Haseeb, Director Depilex USA in hopes to bridge the educational gap in our beauty industry.

“We had a vision to bring an exclusive hair and makeup show to Pakistan, to allow for more visibility of international standards and aesthetics across our network and the industry,” stated Masarrat Misbah, the founder of Depilex Group of Companies. “It is from that need, and the fact that hair and makeup are an important facet defining an individual’s image, that Depilex Reveal has been conceptualized.” “2017 has been a great year of the Depilex brand with our footprint reaching so many new locations in the country, and we are very proud of the Depilex family.” Misbah further added. 

“Depilex Reveal 2017 embodies team work and with a clear vision and passion you can create something beautiful.” Redah Misbah, Creative Director at the Depilex Group of Companies stated.

The partners of Depilex Reveal were:
Show Director & Choreographer : Zaheer Abbas;
Event Management: Sana Bhatti, Ayra Events;
Backstage Management: Production 021;
PR Partner: Walnut Communications;
Ramp Photography: Faisal Farooqui;
Photography: OPM;
Beverage Partner: Aquafina;
Food Partner: Chili Chutney;
Transportation Parter: Daewoo;
Hotel Partner: Parklane;
Radio Partner: Samaa FM 107.4
Model Photography: Rehan Qureshi;
Model Management: Rehan Bashir;
Sound and Light: Audio Link;
Bridal & Grooms Wear: Umer Sayeed;
Avantgarde Wardrobe: Zaheer Abbas
Men’s Wear:  Munib Nawaz;
Women’s Wear: Zuriador;
Contemporary Jewellery: Rema luxe;
Bridal Jewelry: Neemar;
Women’s Shoe: Charles & Keith;
Men’s Shoe: Pedro;
Lenses: FreshKon;
Skin Care: Guinot;
Haircare: Label M;
Eye Lash Partner: Conatural

OMEGA celebrates the new Aqua Terra collection in Miami with guest Alessandra Ambrosio

Lahore – Omega celebrates the new Aqua Terra to the Swiss watchmaker’s refined new collection of timepieces collection with guest Alessandra Ambrosio.

OMEGA’s beautiful new Seamaster collection on display, guests and media were treated to visual feasts, OMEGA’s special celebration of Aqua Terra. The nautical-themed event, which took place in the minimalist splendor of a private Miami villa, included a DJ to give the gathering a casual house-party atmosphere.

The new collection of Aqua Terra timepieces for men and women embrace the spirit of adventure and pay tribute to the brand’s rich maritime legacy, and the ocean played a major role in OMEGA’s new advertising campaign for Aqua Terra, which features Alessandra Ambrosio enjoying an idyllic summer’s day on board an elegant yacht in the Med.

Welcoming the Brazilian model to the event, RaynaldAeschlimann, President and CEO of OMEGA said: “The new watches represent a combination of beauty and precision. Alessandra looks so confident at sea – and it goes without saying very beautiful – so we’re very happy that she is the face of our new models”.

Describing her experience of making the campaign, Alessandra Ambrosio called it “one of the fun modelling jobs I’ve done ” and went on to say that she loved the new Aqua Terra Ladies’ models: “They have a very classic refined style, but when you look closer you discover amazing feminine details”.

Updated both inside and out, OMEGA has transformed the design of each new Aqua Terra timepiece with an added edge of style and a refreshing new look.The Ladies’ collection features a new symmetrical case design, to achieve a seamless integration with the feminine-styled bracelet; and a range of different dials, including mother-of-pearl, glossy or shimmer effect.

Notable changes to the Gent’s collection include a teak pattern on the dial, which now runs horizontally as opposed to vertically, refined aesthetics and symmetrical case. All timepieces in the Gents’ collection are certified Master Chronometers, tested at the industry’s highest level.

The OMEGA Speedmaster Moonwatch Professional Chronograph comes with a 3-year warranty and will be available in AM: PM by Collectibles.