Category: LifeStyle

Pakistan (Muhammad Yasir)

In a realm where trends evolve with the swiftness of light, and individuality holds the highest esteem, YOZO is set to have a profound impact in the market, with a core focus on those who enthusiastically embrace their zest for life. YOZO goes beyond being just another vape brand; rooted in the Japanese term for “where the sun shines,” it represents more than just a name; it embodies a powerful philosophy. At its core, YOZO stands for the values of nonconformity, individual freedom, and the celebration of uniqueness.

YOZO caters to the diverse needs of its audience by delivering more than just a commodity – it provides a way of life. Whether you seek distinct flavors, cutting-edge vaping technology, or a dedication to sustainability, YOZO is here to meet your requirements.

Leading the way in eco-responsibility, YOZO guarantees that each puff you enjoy paves the way for a more environmentally conscious and sustainable future. With YOZO, relish your vaping experience with a clear conscience, knowing that you’re playing a part in enhancing the future of our planet.

Nonetheless, one of the most compelling reasons to make the switch to YOZO’s non-combustible electronic cigarettes is their significant health benefits. Unlike traditional combustible cigarettes, YOZO’s products produce no harmful cigarette butt litter, emit no toxic smoke, and contribute to reduced deforestation and habitat destruction caused by tobacco farming. Our mission extends beyond vaping enjoyment; we aim to reach out to cigarette smokers in need of a healthier alternative to quit smoking, thereby supporting a transition to a more sustainable and responsible lifestyle. Making the switch from smoking cigarettes to vaping with YOZO not only improves your own well-being but also leaves a greener, cleaner footprint on the planet.

The journey to merge adventure and innovation begins with the very design and creation of YOZO products. Keeping this in mind, YOZO has integrated into its very essence practices and initiatives that reflect a lifestyle choice, a celebration of individuality, and a commitment to freedom.

Stay tuned for the launch of YOZO – the brand that is set to redefine vaping for those who appreciate uniqueness. YOZO is where every puff is a style statement, and every choice is an expression of your unique self. YOZO is a reminder that, like the sun, each of us has the potential to illuminate our own path, leaving a positive and lasting impact on the world.

Pakistan (Muhammad Yasir)

Mama Organic, Pakistan’s first startup in the beauty and skin care industry, is proud to announce its mission to bring the goodness of nature to skincare enthusiasts. Founded by a team passionate about natural and toxin-free products, Mama Organic is revolutionizing the industry with its range of skin, hair, and body care solutions.

Mama Organic offers an extensive selection of natural and organic products across various categories, catering to the diverse needs of its customers. Their product lines include Vitamin C, Ubtan, Tea Tree, Retinol, Onion & Argan, as well as specialized offerings for moms and babies.

Product categories at Mama Organic encompass Facewash, Serum, Body Wash, Shampoo, Oils, Scrubs, Moisturizer, Cleanser, Lotions, Hair removal solutions, and Creams. With this wide range, Mama Organic is committed to providing comprehensive, nature-inspired solutions for all your beauty and skin care needs.

What sets Mama Organic apart is their unwavering commitment to quality and purity. All products are crafted to be natural, organic, and toxin-free, ensuring the highest standard of care for your skin and hair.

The heart of Mama Organic beats online, where you can explore their full range of products at http://www.mamaorganic.pk). The website offers a convenient and accessible platform for customers to discover and purchase their favorite skincare solutions.

Mama Organic “GOODNESS OF NATURE,” embodies their commitment to harnessing the power of natural ingredients in every product, promoting healthier and more radiant skin.

Leading this groundbreaking initiative are CEO Asif Ali and COO M Saad ul Hasan. Their vision and dedication to offering natural and toxin-free beauty and skincare products have made Mama Organic a game-changer in the industry.

Pakistan (Muhammad Yasir)

SOC Films unveils the final line-up of artists selected for its fall residency cycle of the International Neela Asmaan artist residency program. This unique initiative, founded by Academy Award and Emmy Award-winning filmmaker Sharmeen Obaid-Chinoy, provides emerging and established artists from Pakistan and around the world with an immersive and inspiring environment in the picturesque Shigar Valley of Gilgit-Baltistan.

Following a rigorous selection process, SOC Films is proud to present two talented individuals who have been chosen to undertake a transformative journey of exploration as part of the Neela Asmaan residency program, running from 29^th October to 12^th November 2023.

 

•   Hamza Baig:

Hamza Baig is a Pakistan-based filmmaker, artist, and lecturer. His projects have been awarded and screened at various national and international festivals. Notably, he was chosen as one of the six mentees for the Forecast 7 mentorship program in Germany, during which he developed the pilot episode for his web series, The Marblous Four, which premiered at the Forecast Festival in Berlin in March 2023. During his stay at the Neela Asmaan residency, Hamza will be working on the ongoing development of this web series.

 

•   Haseeb Sultan:

Haseeb Sultan is a poet and essayist whose work has been featured in various publications such as GQ, Buzzfeed, The Aleph Review, and DAWN, among others. His passion lies in mentoring young writers. He conducts workshops on poetry and how the internet can be utilised effectively to improve writing skills, drawing from his personal experience as a writer with a strong online presence. Throughout his time at the Neela Asmaan residency, Haseeb will be working on the development and finalization of a chapbook for his poetry.

Chosen from a highly competitive pool of applicants, these two individuals bring diverse artistic expertise, encompassing filmmaking, scriptwriting, and poetry.

The Neela Asmaan residency program is designed to nurture creativity and provide artists with mentorship, a studio space, and a supportive environment to explore their artistic visions. After the residency, each artist will have the opportunity to connect with established mentors, receive feedback, and hone their skills.

For more information about the Neela Asmaan program and SOC Films, please visit www.socfilms.com

 

 

Established in collaboration between Dubai Design District (d3) and the Arab Fashion Council (AFC), Dubai Fashion Week (DFW), previously recognized as Arab Fashion Week (AFW), stands as Dubai’s exclusive and officially recognized fashion platform, integrated into the global fashion calendar alongside renowned events in New York, London, Milan, and Paris.

DFW serves as a dynamic global showcase, highlighting Dubai’s outstanding contributions to creativity and the fashion industry, captivating audiences worldwide. With Dubai’s local and international designers showcasing exquisite men and women’s collections, the event was held from October 9 to October 15 2023. DFW is known to showcase iconic figures in the fashion world, including luminaries like Iris van Herpen, Jean Paul Gaultier, Antonio Marras, Blumarine, Moschino, and more.

International Designers

 Carolina Herrera

Kicking off with the unveiling of Carolina Herrera’s much-anticipated SS24 collection, comprising unique designs to celebrate this momentous occasion, the collection was a tribute to the house’s creative director, Wes Gordon. An exclusive dinner was also organized, gathering distinguished media, buyers, and notable celebrities from the global fashion scene. The brand also welcomed its clients for a private exploration of the collection during a trunk show scheduled throughout the same week. The night radiated an aura of elegance, harmonizing perfectly with the brand’s unmatched style.

 PIPATCHARA

PIPATCHARA’s collection, titled “Sensation Spectrum,” seamlessly blended sustainability with luxury. Drawing inspiration from the sensory experiences of nature encountered during vacations, the collection revolved around the themes of light and sound, offering a versatile range of 30 designs suitable for diverse lifestyles. Infinitude, an endlessly adaptable material, unlocked boundless opportunities for color combinations and design. The inclusion of Infinitude jewelry showcased the potential of sustainable materials.

BLSSD

BLSSD demonstrated their commitment to pushing creative boundaries with their latest offering, the “Not 2.0” collection. This poetic, bold exploration of design took inspiration from their earlier “Not” collection, daringly defying norms by fusing elements of minimalism, glamour, sporty styles, and sophistication. With transparent layering, inventive textile techniques, and creative fabric combinations, the collection introduced the color taupe introduced a subtle refinement, away from the usual monochromatic palette.

RIZMAN NORDIN AND RUZAINI JAMIL

The renowned Malaysian designer duo, Rizman Nordin and Ruzaini Jamil, revealed a collection of 60 exquisite outfits. These stunning designs graced international models, including beloved Malaysian favorites Tinie and Deedee Nash. The show reached its peak when the world-famous supermodel and cultural icon, Naomi Campbell, graced the catwalk wearing a spectacular handmade gown adorned with thousands of sparkling gemstones. This collection found its inspiration in the enchanting legend of Seri Gumum, a mythical dragon that once roamed the dark waters of Lake Chini. The designs featured intricate beadwork and sequins, with a color palette ranging from turquoise and vibrant rose gold to burnt orange, silver, and the designers’ signature deep black. Additionally, traditional Malaysian Songket weaving paid tribute to the nation’s rich heritage. All in all, the top tier of Dubai’s social calendar was nothing short of a potpourri of elegance, style and fashion.

Local Dubai-based Designers

Anaya

Anaya is a premium RTW brand that embodies effortless beauty, meticulously tailored for the empowered women of cosmopolitan hubs. Chathuri, the Designer and Creative Director, infuses her work with a contemporary, feminine aesthetic characterized by distinctive cuts and innovative fabric techniques, resulting in fashion that is both distinctive and practical. The brand transformed into an entity larger than the individual, while remaining true to the artist’s original vision.

Zeena Zaki

In her collection, a striking spectrum of colors took center stage, expertly blending form-fitting designs with rich, dazzling accents. Mesh metallic ensembles, elegant black gowns, and intricate lace embellishments underscored her meticulous craftsmanship. The color palette of the collection spanned from soft, sunlit yellows to deep greens and enchanting lilacs, creating a regal ambiance. To add a final touch of elegance and sophistication, a wedding dress graced the collection.

Marmar Halim

Marmar Halim artfully conveyed the intricacies of the desert. The collection was a fusion of taffeta, velvet, chiffon, sequins, and leather-like materials, resulting in creatively manipulated textures. These fabrics were fashioned into draped silhouettes, providing a voice for Marmar’s unspoken reflections. The traditional cuts seamlessly merged with exaggerated and deliberately unfinished details, giving rise to maxi gowns, ruffled sleeves, asymmetric collars, and flowing capes that brushed the floor.

DFW also entailed Dyson’s limited-time pop-up to elevate the style and enjoy a complimentary hair styling session. The visitors could explore the newest range of haircare products, including the Airstrait. The inaugural Threads Talks was also held by Meta in collaboration with the Arab Fashion Council.

Nomi Ansari Ushers in a New Era with the Grand Unveiling of His New Bridal Studio and Retail Outlet.

Karachi (Muhammad Yasir)  Pakistan’s fashion industry luminary, Nomi Ansari, has unveiled his latest venture that promises to be an absolute game-changer in the world of couture. The illustrious designer, known for his exquisite craftsmanship and innovative fashion aesthetics, has officially inaugurated his much-anticipated new bridal studio and retail store.

The launch event took place on the evening of otherday. It was attended by an exclusive list from the fashion and entertainment industries, along with carefully selected socialites, and members of the media. The atmosphere was filled with sophistication and luxury, hosting a distinguished group of influencers and trendsetters.

The grand unveiling of Nomi Ansari’s Bridal Studio and Retail Store is a monumental step forward in his illustrious career. The studio, situated at Khayaban-e-Shahbaz, in the heart of Defence Housing Authority (DHA), Karachi, is poised to be a haven for fashion enthusiasts and connoisseurs. This magnificent space encompasses separate floors dedicated to retail, formal wear, bridal couture, and menswear, creating an immersive and personalized shopping experience for discerning clients.

The studio is a true masterpiece, embodying the essence of his quirky and innovative design aesthetic. Each floor presents a distinct theme that resonates with Nomi’s signature style. From vibrant prints to an eclectic fusion of colors, every corner of the studio is a reflection of the designer’s unapologetically bold and artistic approach to fashion. His use of unconventional patterns and unexpected color combinations breathes life into his creations, making them stand out in a sea of conventional designs.

The ambiance also mirrors this unique vision, creating an immersive experience for visitors. It’s a place where clients can explore their personal style and embrace the artistry that Nomi Ansari is renowned for. In a city bustling with fashion destinations, Nomi Ansari’s studio stands as a singular gem. Its distinctiveness lies not only in the exquisite couture it houses but also in the atmosphere it exudes.

Nomi Ansari himself expressed his excitement about this milestone, stating, “This launch is a culmination of my dedication to pushing the boundaries of fashion and providing the best to my clients. It’s a dream come true, and I am truly excited to see my vision materialize in this stunning new bridal studio and retail space.”

The Nomi Ansari Bridal Studio and Retail Store is strategically designed to meet the growing demands of Nomi Ansari’s discerning clientele.

“As I look back on my 22-year journey in the fashion industry, I can’t help but feel immense gratitude for the love and support I have received from my clients and the fashion fraternity,” he added. “This venture is a testament to the legacy we have built together, and I can’t wait to welcome everyone to this new chapter.”

With its elegant ambiance and a curated selection of fashion that is synonymous with Nomi Ansari’s signature style, this studio is set to become a fashion destination like no other.

As Pakistan’s most celebrated couturier takes this monumental leap forward, the fashion world eagerly awaits the magic he will create in his new space. Stay tuned for an unforgettable experience that combines tradition with innovation, elegance with panache, and Nomi Ansari’s unique touch.

 

Dubai Fitness Challenge returns for its seventh edition from 28 October to 26 November 2023.

Pakistan (Muhammad Yasir)  The seventh edition of the Dubai Fitness Challenge (DFC) is set to kick off on Saturday 28 October and run through to Sunday 26 November 2023. The flagship fitness initiative of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai Crown Prince and Chairman of The Executive Council of Dubai, aims to transform Dubai into one of the world’s most active cities.

The Dubai Fitness Challenge encourages the entire community of Dubai to embrace a healthier lifestyle by committing to 30 minutes of exercise every day for 30 days, with an action-packed calendar of activities and events.

Launched in 2017, DFC is an annual inclusive fitness movement that highlights Dubai’s robust sports and fitness infrastructure, motivating residents to adopt lasting healthy habits. Last year’s edition saw a record number of 2.2 million participants, with notable flagship events on Sheikh Zayed Road attracting close to 35,000 cyclists for the Dubai Ride and 193,000 runners for the Dubai Run.

This year Dubai Ride will occur on Sunday 12 November, while Dubai Run will conclude the challenge on Sunday 26 November. Both events will offer families, recreational cyclists and runners and fitness enthusiasts the unique opportunity to experience cycling, running, jogging, or walking past Dubai’s iconic landmarks on Sheikh Zayed Road.

More information about the calendar of events, activities and initiatives, including details of how to register for this year’s challenge, will be available over the coming weeks. DFC’s official website, www.dubaifitnesschallenge.com will provide the details of all events and activities taking place for this year’s edition, while offering a range of fitness tips and advice to encourage the entire community to start planning their own personal fitness journey ahead of DFC’s launch on 28 October, 2023. 

Hosted by the beautiful Hira Khan

Karachi (Muhammad Yasir) Masarrat Misbah, a pioneer of beauty products and well-being in Pakistan, hosted a star-studded event for her inaugural collection of Masarrat Misbah Fragrances: Lasting impressions in Karachi this weekend.

Event had featuring appearances by renowned celebrities and influencers, as well as distinguished guests from the media and business fraternity.

MM Fragrances presented nine fragrances which comprises of six perfumes for women, three for men, and a delightful assortment of mists and unique idea of three discovery boxes consisting of two for women and one for male. The range of fragrances catering to a diverse array of preferences during the evening’s proceedings.

The event also introduced the charismatic and talented, Amar Khan, face of women’s fragrance Rosaly. While the charming star, Usama Khan, was announced as the face of men’s collection Noir, adding to the allure of the event. The occasion was an elegant and sensory delight as guests were familiarized with a wide range of scents carefully designed to captivate the senses.

Masarrat Misbah, Founder and Owner of MM Fragrances expressed her excitement about this new venture, stating, “A person is incomplete without their perfect scent. Fragrances tend to leave an everlasting impression and tether us to memories as well as people. I am delighted to introduce MM Fragrances, as an extension of our commitment to add something special to people’s lives and enhance our customers’ experiences.”

 

Masarrat Makeup Fragrances are now available nationwide in stores and online at: http://www.masarratmakeup.com/fragrances

Dubai (Muhammad Yasir)

Multi-award winning Pakistani couture brand Sania Maskatiya will host its first solo trunk show featuring its capsule collection, JEHAN – DUBAI EDIT, exclusive to the Middle East, on 16th September 2023 at The Address Montgomerie, in Dubai.

The globally renowned label was launched by creative director Sania Maskatiya and her brother, business partner and CEO Umair Tabani in 2010, in homage to the generations of design heritage and artisanship bespoke to Pakistan. The first Pakistani brand to showcase solo at New York Fashion Week, Sania Maskatiya brings to Dubai an exquisite collection of their signature prints, styles and silhouettes cut from pure fabrics; they feature intricate embroideries, fine craftsmanship, embellishments, exclusively woven fabrics and hues that dazzle like jewels. Catered to the incredibly diverse Gulf region, these designs weave feminine details with both tradition and modernity.

“We are thrilled to have designed an exclusive Middle East capsule JEHAN for Dubai, a city that celebrates diversity and creativity. We appreciate the rich culture and heritage of the region and its appreciation for luxe design and craftsmanship,” says Sania Maskatiya.

This exclusive Middle-East capsule collection JEHAN will feature a series of kaftans, tunics, embellished sets, luxury pret and bridal wear, all available as ready-to-wear or made to measure pieces.

When looking at each piece, there lies an innate philosophy centered around redefining elegance and embodying an effortless sense of glamour whilst remaining at ease, keeping comfort at the forefront. Today, the brand is proud to have shared over a decade-long collaboration with local couturiers and artisans in Pakistan, keeping the century old craft alive, and celebrating it worldwide.

Creative Director Sania Maskatiya will be available at this Trunk Show to talk through her collection with clients and press, sharing the inspiration behind the exclusive capsule.

Join Sania Maskatiya on September 16th, 2023 at The Address Montgomerie from 11AM – 7PM.

 

Dubai has evolved into the epitome of a travel hub for lifestyle trendsetters, providing a unique blend of extravagance, luxury, and diverse experiences. From its iconic landmarks to its opulent accommodations and vibrant lifestyle scene, Dubai promises a journey like no other. As the city continues to innovate and evolve, it stands ready to captivate and inspire lifestyle enthusiasts and celebrities from all corners of the globe, solidifying its position as the destination of choice for those seeking a truly extraordinary travel experience.

Dubai has become the ultimate vacation destination for a multitude of influencers and celebrities from Pakistan. Over the past few years, we’ve seen a plethora of influencers including Waliya Najib, Naiha J. Eiman, Qirat Babar and Danish Ali visit the glimmering city. The city’s irresistible blend of extravagance, luxurious experiences, and boundless possibilities draws these trendsetters like a magnet. Dubai has become the go-to paradise for Pakistani celebrities like Maya Ali, Ayesha Omar, Umair Jaswal and Sana Javed among others to escape, rejuvenate, and we’ll tell you why it’s the most Instagram-able city!

Extravagance at Every Turn

Dubai’s penchant for extravagance is evident in its landmarks. The iconic Burj Khalifa stands tall as the world’s tallest building, offering breathtaking views of the city scape from its observation decks. The Palm Jumeirah, an impressive man-made archipelago, showcases luxurious resorts and waterfront living. Not to forget the Dubai Mall, a shopper’s paradise boasting high-end boutiques, international brands, and exclusive designer stores. The View Dubai offers panoramic city views, and The Museum of the Future embodies architectural innovation and technological progress, collectively exemplifying Dubai’s commitment to pushing boundaries. 

Luxury Accommodations

The city boasts an array of luxury accommodations that cater to the discerning tastes of lifestyle trendsetters. From lavish beachfront resorts to futuristic and avant-garde hotels, Dubai offers a diverse range of options for those seeking the finest in hospitality. Many of these establishments feature world-class amenities, Michelin-starred dining, and unparalleled service, ensuring a truly memorable stay.

Entertainment and Nightlife

Dubai’s entertainment scene is second to none, offering lifestyle trendsetters a plethora of options to unwind and socialize. The city hosts exclusive events, international concerts, and art exhibitions that attract a star-studded crowd. For night owls, Dubai’s vibrant nightlife is the place to be!

Captivating Beach Culture

Dubai’s coastline presents a picturesque scene, providing the perfect backdrop for beach-loving lifestyle enthusiasts. The city’s pristine beaches offer a myriad of water sports, beach clubs, and luxurious lounges for soaking up the sun in style. Among them, Jumeirah Beach and Kite Beach are popular choices, exuding an ambiance of relaxation and indulgence. 

Wellness and Self-Care

Dubai has embraced the global wellness movement, offering lifestyle trendsetters a range of indulgent spa experiences, yoga retreats, and holistic wellness centers. This focus on self-care allows travelers to rejuvenate their minds and bodies while embracing a balanced lifestyle amid the city’s vibrancy.

Culinary Delights

Dubai’s culinary scene is a fusion of flavors from around the world, boasting an array of Michelin-starred restaurants and celebrity chef ventures. From fine dining at the top of skyscrapers to exquisite street food experiences, Dubai caters to all taste buds and takes dining to new heights.

Unforgettable Experiences

Dubai presents a plethora of unforgettable experiences that go beyond the ordinary. Adventure enthusiasts can indulge in desert safaris, skydiving, and even indoor skiing. For those seeking a touch of cultural enrichment, visits to the historic Al Fahidi Historical Neighborhood and the Dubai Museum offer insights into the city’s rich heritage. Additionally, the Dubai Deep Dive provides an immersive underwater adventure, and Edge Walk Dubai offers a thrilling perspective from the city’s towering heights.

Connectivity and Accessibility

Dubai’s strategic location in the Middle East makes it an ideal travel hub for Pakistanis, with a short flight time which ranges between 2.5 to 3 hours. Its state-of-the-art airports, world-class airlines, and well-developed transportation infrastructure ensure seamless travel experiences for lifestyle trendsetters from Pakistan. It is no surprise that Dubai has surged to claim the crown as the world’s influencer capital, attracting Instagram influencers and trendsetters alike, eager to uncover the perfect backdrop for their photo shoots.