Investors drive demand for sustainability assurance

Investors seeking to place reliance on corporate sustainability information are driving unprecedented demand for assurance in this emerging area.

This represents a challenge and an opportunity for the global accountancy profession. In response the profession is engaged in determining the framework within which assurance engagements should be carried out and who is best qualified to perform the work.

Using the core assurance skills obtained through the experience of auditing financial statements, the accountancy profession – alongside others performing assurance engagements – is well placed to satisfy this demand.

ACCA’s report Sustainability Assurance – Rising to the Challenge describes the landscape for sustainability assurance and introduces the extant standard and guidance issued by the International Auditing and Assurance Board (IAASB).Sustainability Assurance – Rising to the Challenge sets out the key issues faced by practitioners providing this assurance work.

ACCA’s research – supported by evidence gathered from a series of virtual global roundtables held in 2022 and 2023, with assurance practitioners and other representatives involved with audit and assurance policy-related matters – sets out seven key messages:

 

  • To avoid a new ‘sustainability assurance expectation gap’ ACCA stresses the importance of international and national standard setters explain what ‘limited assurance’ and ‘reasonable assurance’ mean, and the key differences between the two.

 

  • Standard setters should consider the risk of misleading reporting – green washing – when developing reporting and assurance standards.

 

  • A concept to deal with estimates should be a key focus for the IAASB as much sustainability reporting and assurance work is often based on hypothetical scenarios.

 

  • The unprecedented dependence on subject matter experts (SMEs) for sustainability assurance engagements may suggest the need for further standards and guidance on how to rely on their work.

 

  • The assurance report – the end-product – should be seen as a key priority area by standard setters and policy makers, particularly in dealing with limited/reasonable differences.

 

  • Assurance skills obtained through audit experience remain vital in performing sustainability assurance engagements.

 

  • ISAE 3000 (Revised) and the Sustainability/EER guidance provide a strong foundation for those intending to undertake sustainability assurance engagements before the IAASB’s overarching standard is finalised.

Report co-author, Marianna Rogdaki, Audit & Ethics Lead, ACCA says: ‘ACCA recognises that  it can be a real challenge for practitioners new to this area to come to grips with both the risks and the opportunities of taking on sustainability assurance engagements. This report aims to raise awareness of the current landscape as a good starting point for practitioners to get involved.’

She adds: ‘It is clear that the demand for sustainability information is now higher than ever, with regulators across the globe considering mandatory reporting and assurance requirements.

‘Most notably in the European Union, the European Commission has replaced the Non-Financial Reporting Directive (NFRD) with the Corporate Sustainability Reporting Directive (CSRD) introducing mandatory requirements for more entities, alongside requirements for assurance over published information.’

Report co-author, Antonis Diolas, Head of Audit and Assurance, Policy & Insights, ACCA, says: ‘In our roundtable the importance of professional scepticism was noted. Given the immaturity of sustainability reporting, professional scepticism is even more important where subjective statement often forms part of sustainability reports and are not backed up with sufficient appropriate evidence.’

The report commends the IAASB, the International Sustainability Standards Board (ISSB), and the International Ethics Standards Board for Accountants (IESBA) for their respective swift responses to the call for international sustainability reporting, assurance and ethical standards, reducing the risk of fragmentation.

 

Read the full report here https://www.accaglobal.com/gb/en/professional-insights/global-profession/sustainability-assurance-rising-to-challenge.html

ACCA holds Pakistan Public Sector Conference

Pakistan (Muhammad Yasir)

ACCA (the Association of Chartered Certified Accountants) brought together key public financial management stakeholders at the Pakistan Public Sector Conference 2023 held here in Islamabad yesterday. The leaders explored the challenges and the solutions that face public sector professionals as they work towards transforming the public sector finance. The conference was aimed at developing a knowledge sharing platform in Pakistan for key public sector stakeholders, including the government, international development partners, public sector finance professionals and other key enablers in the public sector ecosystem.

The importance of professionalisation and strengthening of Public Financial Management (PFM) remained the main focus of the conversations, as well as the evolving role of finance professionals in building public trust.

Tariq Bajwa, Special Assistant to the Prime Minister on Finance, was the Chief Guest who spoke about the evolving role of finance leadership in the public sector and emphasised on the importance of promoting sustainability-driven capacity building, policies and practices in the public sector.

In the opening remarks, Assad Hameed Khan, Head of ACCA Pakistan, said:

‘Accountancy is at the centre of public sector transformation in Pakistan. Finance professionals need the right skills to improve PFM and drive policy and spending decisions resulting in a resilient, inclusive and sustainable economic development of Pakistan.’

‘ACCA’s 67,000 public sector members and future members around the world make an extraordinary difference to the lives of so many, playing a key role in the delivery of public services and setting the regulatory environment to meet societies’ global challenges,’ he added.

Dr Irum Anjum Khan, Additional Auditor General, Office of Auditor General of Pakistan, delivered the Guest of Honour address and expanded on the role of the Supreme Audit Institution in building and enhancing public trust in the public sector.

The event also featured two insightful panel discussions with representation from key public sector stakeholders and other key enablers in the public sector ecosystem.

The first panel, moderated by ShahBano Khan, focused on the need to strengthen professionalisation in the public sector. The panellists included Salman Amin from the Ministry of Privatisation, Adnan Rafique from the Department of Auditor General of Pakistan, Inam Ullah Kakra from KPMG and Shahzad Hassan, Accountant General of Pakistan Revenues, Controller General of Accounts.

The second panel discussion deliberated on recent developments in public sector reforms and transformation. The keynote for the session was delivered by Abbas Naqvi, Partner and Head of Risk Management at KPMG. The panellists included Noaman Ali from The World Bank Pakistan, Nadeem Wali from USAID, Kamran Rashid Khan from the Department of Auditor General of Pakistan, Anam Hussain from Oxford Policy Management, and Naveed Aziz from the Foreign, Commonwealth & Development Office.

ACCA’s global head of public sector, Alex Metcalfe, presented on the role of government balance sheets for sustainable public finances. Hammad Yunus, CEO, PFM Solutions, delivered a keynote explaining ACCA’s PFM capacity building framework aimed at strengthening and enhancing the results of PFM reforms through professionalization of the public sector and alignment with the national sustainability agenda. It was highlighted that the sustainability reporting and assurance are evolving rapidly and will play an increasingly prominent role in the public sector.

The conference concluded with closing remarks delivered by Asad Mehmood Malik, Head of Business Development – North, ACCA Pakistan.

The event was well-attended and provided a forum for public sector specialists and professionals to stay abreast with the latest in the public sector and learn from the experts.

ACCA calls on employers to continue to progress flexible working on International Women’s Day

Pakistan (Muhammad Yasir)

As employers around the world today mark International Women’s Day, ACCA is emphasising the importance of flexible working and training in accelerating diversity.

Remote and hybrid work, education and training are proving invaluable in extending access to opportunity and ACCA is calling on employers to maintain the momentum.

Following the completion of a major piece of research surveying 8,000 finance professionals around the world, ACCA has found most people want hybrid working, believing it makes them more productive, with additional benefits reported by women.

ACCA’s 2023 Global Talent Trends report found that while men and women valued hybrid working almost equally (at 88% and 86% respectively), women felt the benefits of remote working more significantly, with 73% of women saying felt they were more productive when they worked remotely, in comparison to 66% of male respondents.

Findings of the research suggest hybrid working also leads to better outcomes overall in terms of mental health and retention, with hybrid workers less likely to leave their organizations. But employers are still working through the potential impact on teamwork and collaboration.

Women felt better able to manage the impact of remote working on collaboration and engagement, with a lower percentage reporting they found collaboration harder when working remotely (43% in comparison to 52% of male respondents), or that they felt more disengaged.

ACCA Chief Executive, Helen Brand OBE, said: “Flexible approaches to working are bringing significant benefits to all, but can particularly helpful to those where geographical, financial or additional commitments create restrictions that can impact on working location or hours.

“The cultural changes brought about by the pandemic, along with evolving technology, mean remote work and study is now an option for a greater diversity of people. As employers consider the culture of their organizations, it’s important this inclusivity benefit is kept front of mind.”

While not all work and study can be undertaken remotely, such as in the healthcare and construction sectors, increasing flexibility and access where it is an option can increase diversity. ACCA is committed enhancing inclusivity for its members, and future remembers, and remote learning and exams also plays a part in extending the opportunity of professional careers to many more people.

Helen Brand added: “E-learning has brought extra flexibility to study, giving people who live in remoter areas, or with challenging commitments outside of study, the scope to build education into their lives. It opens up the promise of a profession to many who might have been excluded until now.”

Download the full ACCA Talent Trends report here.

Find out more about ACCA’s International Women’s Day activities here.

 

ACCA hosts high-level conference in Karachi

Karachi (Muhammad Yasir)

The Karachi session of ACCA Pakistan Leadership Conversation (PLC) 2023 provided opportunity to country’s senior business leaders and influencers to engage in future-focused discussions and offer businesses and the government with a forward-thinking action plan on how to weather the current economic headwinds and leverage new opportunities in emerging sectors.

Consistent with this year’s event theme ‘Shaping the future in uncertain times: Learn. Adapt. Thrive.’, the session focused on key policy reforms and business initiatives to create a conducive environment for the emerging sectors to thrive, help the country deal with its current economic challenges and embark on a journey to sustainable, inclusive growth.

Focusing on the central role of accountancy profession, ACCA’s global president, Joseph Owolabi, in his keynote address emphasised:

 

‘As society’s expectations shift with speed and intensity, the challenges that lie ahead for business, governments and policymakers are complex. But with skills, knowledge, and experience that transcend sectors and borders, the accountancy profession is uniquely placed to help drive the change people want to see.’

 

Syed Faisal Ali Subzwari, Federal Minister for Maritime Affairs, in his address focused on environment, climate change and green growth.

 

Sima Kamil, Deputy Governor, State Bank of Pakistan, also spoke at the event and delivered an insightful talk on the topic ‘Building economic resilience in uncertain times’.

 

Muhammad Aurangzeb, President and CEO, HBL, delivered an insightful keynote presenting a business case for the adoption of ESG framework and explained how it enables businesses to achieve sustainable growth: attract investments, earn customer trust, drive financial performance and make business operations more efficient.

 

Notable conversation leaders who contributed with their knowledge and insights included Shaista Ayesha, CEO, SEED Ventures, Sadia Dada, Chief Marketing and Communications Officer, K Electric, Assad Hameed Khan, Head of ACCA Pakistan, Eqan Ali Khan, GM Strategy, Business Development & Innovation, Lucky Core Industries Limited, Mehvish Waliany, COO, AlKaram Studio, Muhammad Shahzad, Finance Director and ESG Ambition Lead, Unilever Pakistan, Nazish Shekha, Senior Research Associate, CERB, Rana Nadeem, Partner, KPMG, Sarwat Ahson, Executive Director, CFA Society Pakistan, Naureen Hayat, Co-Founder & CEO, Tez Financial Services, Nasha Tengra, Senior Manager Consulting, Digital, Data, Strategy & Fintech, A F Ferguson & Co, Azfer Naseem, CEO-Alpha Capital (Pvt) Ltd, Muhammad Shamoon Tariq, Founder/CEO, Mahaana Wealth, Muhammad Shoaib, CEO, Al-Meezan Investment Management, Shahzad Shahid, Group CEO, TPS Worldwide, and Shaham Ahmed, Honorary Secretary, ICMA Pakistan

The aim of this annual conference by ACCA is to develop a meaningful framework for growth, facilitate ideation, and shape forward-thinking policy choices and business opportunities, focusing on high-impact actions to contribute to the country’s progress. The leaders will convene for finale edition on 23 February in Lahore.

Seed Ventures joined as co-organisers for this year’s edition. Bank Islami and The Coca-Cola Company were the Strategic Partners. Platinum Partners included SKANS School of Accountancy, U Microfinance Bank, and The Millennium Universal College. Telenor Group Adroit Accountax/ Obox Accounting, National Clearing Company of Pakistan Limited, National Disaster Risk Management Fund, Tabani’s School of Accountancy, PAC Group of Colleges and Mirchawala’s Hub of Accountancy supported as Gold Partners. TCM – The Centrum Media joined as Outreach Partner and KPMG and Nutshell Group were the Knowledge Partners.

The event is also supported by the Pakistan Business Council (PBC), Pakistan Stock Exchange, Special Technology Zones Authority, Pakistan Software Houses Association, KP Board of Investment and Trade, The Centre of Excellence in Responsible Business (PBC), ICMA Pakistan, National Incubation Center, Universal Service Fund, Punjab Board of Investment & Trade, Punjab Information Technology Board, Central Power Purchasing Agency, and the CFA Society Pakistan.

ACCA is the world’s leading body for professional accountants, with more than 241,000 fully qualified members and 542,000 future members worldwide. It uses its unrivalled connections across the globe to connect people with fulfilling careers, organizations with the best finance talent, and economies with the ingredients for growth.

 

ACCA Pakistan Leadership Conversation (PLC) 2023 kicks off, economic recovery in focus

Pakistan (Muhammad Yasir)

The 2023 edition of ACCA Pakistan Leadership Conversation (PLC) kicked off with its inaugural session in Islamabad featuring an impressive line-up of country’s top thought leaders.

With Pakistan’s challenging economic situation in focus, this year’s event theme is ‘Shaping the future in uncertain times: Learn. Adapt. Thrive.’. A number of panel discussions and keynotes were part of the programme in Islamabad’s session addressing today’s key business and economic challenges and proposed solutions for climate action, effective public financial management, development of future-ready talent, and achieving business resilience and economic growth.

ACCA’s head of Pakistan, Assad Hameed Khan, initiated the conversation with his welcome address emphasising on the role of professional accountants in nation building.

 

The Country Head of the International Finance Corporation (IFC) in Pakistan, Zeeshan Sheikh, also shared his views on ‘Investment Opportunities for Climate Action’. Muhammad Farooq, Senior Joint Secretary (Development) at the Ministry of Climate Change, spoke on the topic ‘National Adaptation Plan: Building Resilience and Reducing Vulnerabilities’ aimed at integrating businesses and government’s efforts to mitigate the impact of climate change.

 

Notable conversation leaders who deliberated at the conference included Bilal Anwar, CEO, NDRMF, Hassan Daud Butt, Ex-CEO, KPBoIT, Ayla Majid, ACCA’s global Vice President, Abid Qayyum Suleri, Executive Director, SDPI, Shehzad Ahmed Malik, President, ICMA Pakistan, Alexa Greenwald, Chief Strategy Officer, TCM, Alia Zafar, Group Head of HR, BoP, Faisal Mushtaq, CEO, TMUC, Ghazanfar Azzam, President and CEO, Mobilink Microfinance Bank, Samia Qamar, Director and Country Lead (People) at S&P Global, and Zuhair Khaliq, Founder and General Partner, TeamUp Ventures.

The aim of the conference is to develop a meaningful framework for growth, facilitate ideation, and shape forward-thinking policy choices and business opportunities, focusing on high-impact actions to contribute to the country’s progress. The leaders will convene again on 22 February in Karachi and then on 23 February in Lahore.

Seed Ventures joined ACCA as this year’s co-organisers. Bank Islami and The Coca-Cola Company were the Strategic Partners. Platinum Partners included SKANS School of Accountancy, U Microfinance Bank, and The Millennium Universal College. Telenor Group Adroit Accountax/ Obox Accounting, National Clearing Company of Pakistan Limited, National Disaster Risk Management Fund, Tabani’s School of Accountancy, PAC Group of Colleges and Mirchawala’s Hub of Accountancy supported as Gold Partners. TCM – The Centrum Media joined as Outreach Partner and KPMG and Nutshell Group were the Knowledge Partners.

The event is also supported by the Pakistan Business Council (PBC), Pakistan Stock Exchange, Special Technology Zones Authority, Pakistan Software Houses Association, KP Board of Investment and Trade, The Centre of Excellence in Responsible Business (PBC), ICMA Pakistan, National Incubation Center, Universal Service Fund, Punjab Board of Investment & Trade, Punjab Information Technology Board, Central Power Purchasing Agency, and the CFA Society Pakistan.

ACCA is the world’s leading body for professional accountants, with more than 241,000 fully qualified members and 542,000 future members worldwide. It uses its unrivalled connections across the globe to connect people with fulfilling careers, organizations with the best finance talent, and economies with the ingredients for growth.

 

ACCA Talent Trends survey reveals accountancy talent crunch in Pakistan

Pakistan (Muhammad Yasir)

The world of work has gone through the biggest transformation in a generation and a new era has begun. In Pakistan 55%of finance professionals expect to move to roles in the next 12 months, and a further 26% over the next two years.

In one of the largest ever studies across the accountancy profession, ACCA’s (the Association of Chartered Certified Accountants) new annual Global Talent Trends Survey 2023 provides a unique and vital view of how people feel about working in the profession right now.

Over 8,000 professional accountants from 148 countries, including Pakistan, were asked about the concerns they held around work in the future as well as aspirations for their careers. The survey also assessed key workplace issues such as employee engagement, wellbeing, and attitudes to technology adoption.

The research highlights a talent crunch for employers as they struggle to retain staff with big career mobility ambitions and an eye on their next role. Meanwhile the biggest worries for employees in Pakistan are inflation, wellbeing, career opportunities and the risk of a global economic downturn.

At a time of significant workforce change, and a challenging global economic climate, the survey indicates that a career in accountancy remains a smart choice for those seeking long-term career prospects and possibilities to continually acquire new skills. The opportunity to acquire a professional qualification which affords cross-sectoral and international mobility further adds to the perception that choosing accountancy leads to a career with choices and flexibility.

Hybrid working is very much a ‘work in progress’ in Pakistan with 75% of respondents citing they are working back in the office full time. Inclusion measures score well in Pakistan with 70% feeling their organisation culture is inclusive, compared to a global average of 68%.

Jamie Lyon, Head of Skills, Sectors and Technology at ACCA said: ‘Employers are facing a potential talent crunch, adapting and experimenting with new ways of working across the workforce. Career development and remuneration are the top two attraction factors to an organisation, yet they’re also the two areas which have most influence on employees’ decisions to leave.’

Assad Hameed Khan, head of ACCA Pakistan said: ‘Attracting the next generation of talent to Pakistan’s accountancy profession is vital to a healthy economy. This survey ensures the voices of those studying and working in the profession are heard, and that the profession helps create a working environment where today’s professionals thrive and where tomorrow’s talent wants to be.’

The full report can be accessed at www.accaglobal.com/talenttrends2023

 

Latest economic conditions survey from ACCA and IMA paints a picture of a steady but weak global economy

Lahore  (Nut Desk) The Q4 Global Economic Conditions Survey (GECS) shows signs of steadying, however, many indicators remain weaker than a year ago. The good news is that the GECS Confidence Index bounced slightly for the second consecutive quarter, perhaps reflecting hopes that the worst of the central bank tightening might soon be over and that China might successfully relax its zero-COVID restrictions.

Even so, the Confidence Index remains below its median reading for the period since 2012. There is not much positive news from the other three economic indicators – new orders, capital expenditure (CapEx), and employment. CapEx picked up marginally but remains below the median of the same period; new orders and employment showed a further modest deterioration.

Taken as a whole, the results are consistent with a subdued macro-economic outlook. But the good news is that they do not appear yet to be at levels consistent with an outright global recession in 2023 – even though this is the base case scenario for many economic forecasters.

A good cross-check is provided by the two GECS “Fear” indices, which reflect respondents’ concerns that customers and/or suppliers may go out of business. Reassuringly, these were little changed from the 2022 Q3 survey, despite the sharp rise in borrowing costs and the prospect of negative corporate-earnings growth in 2023.

Assad Hameed Khan, head of ACCA Pakistan, said: “What stands out is the improvement in confidence in developed countries – both Western Europe and North America. The improvement in confidence probably reflects hopes that the Russia–Ukraine situation can be contained, and that there will be sufficient natural gas to see Europe through what now looks increasingly likely to be a mild winter. Looking to the weaker emerging markets (especially Pakistan) however, 2023 could still prove to be a challenging time as reflected in the growing sovereign credit concerns and request to International Monetary Fund (IMF) for assistance. Moreover, the central bank remains under pressure for continued higher interest rates, monetary tightening and foreign exchange transaction restrictions (further slowing growth).”

Loreal Jiles, vice president of research and thought leadership at IMA, said: “Global confidence has edged up for the second consecutive quarter as cost concerns have eased and with worries about accessing finance and securing prompt payment having not gotten any worse.

“This is something of a surprise given the global rapid tightening of monetary policy by the world’s central banks. The past 12 months have seen the most aggressive tightening of policy in more than 40 years, in pace, scale and breadth. It is strange that this has not yet had a material impact on financing conditions and corporate cash flows. But monetary policy works with long and variable lags, which suggests that this may become more of a problem later in 2023.”

The global economy faces three major uncertainties.

First, have central banks overdone or underdone the amount of tightening that they have imposed?

Second, can China engineer a smooth exit from zero-COVID without additional lockdowns?

And third, will wage pressures ease without a major weakening of the employment market?

One of the unresolved questions from the COVID crisis is whether the combination of early retirement, prolonged ill health, and the move to hybrid working has profoundly altered the balance of power between employers and employees. These changed employment-market dynamics may make it harder for central banks to bring core inflation back to their 2% targets.

The answer to each of these questions will become much clearer as 2023 progresses.

 

Read the full GECS report

Workshop on IBS and Nutrition

Lahore (NUT-DESK)

A one day workshop on Irritable Bowel Syndrome (IBS) and Nutrition was conducted at Kinnaird College on 23rd May 2022. The workshop was organized by Kinnaird Centre for Learning and Cultural Development. Students of Food and Nutrition department participated in the workshop. Dr Sidra Farooqi from Shalamar Medical and Dental College led the seminar which concluded with students having an insightful understanding of the topic. The session was interactive and the participants had a good time asking questions from Medicine and beyond.

IBS is a chronic disorder that affects the large intestine and causes symptoms such as abdominal pain, cramping, constipation, and diarrhea. It creates immense physical and social difficulties for the patients affected with this condition. Stress and certain foods etc may trigger symptoms in people with this disorder. Researchers have investigated probiotics and a variety of dietary supplements for IBS.

The workshop focused on the standard and complementary management of IBS through lifestyle changes which was mostly about dietary modifications.
It was centered around all the new diets that have been recently introduced for IBS patients and every food that they could avoid to lead a healthy life.
The students found the workshop interesting and had a prudent outlook for more such workshops in the future.

Director of Kinnaird Centre for Learning and Cultural Development Ms Maha Jamil shed the light on the need of Practical Exposure for Professional development and appreciated the passion Young Women who were attending the workshop to being a positive change in the society .

This Workshop is a series of Activities to Achieve the UN Goal for Zero Hunger and Healthier Lifestyle.

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Workshop on Mental Health concluded at Kinnaird College.

Lahore (NUT-DESK)

A two-day workshop on “Substance-Induced Disorders” was organized at Centre for Learning and Cultural Development at Kinnaird College for Women, Lahore. The aim of the workshop was to orientate the participants about disorders stimulated by substance abuse. 

Speaking at the workshop, Dr. Amir Mirza, a specialist in the substance-induced domain, shared how depressive, anxiety, psychotic, or manic symptoms occur as a physiological consequence of the use of substances of abuse or medications. 

The students of Professional Certification in Clinical Psychology participated in the workshop that was organized and supervised by Ms. Rukhsana Mehmood, a Clinical Psychologist and Course Facilitator of PCCP. 

While speaking at the occasion Director of Kinnaird Centre for Learning and Cultural Development Ms Maha Jamil said KCLCD is is imparting Quality Education among students with real time experience and Exposure of the industry based Knowledge. She also thanked the facilitators of The Workshop Session with token of Honorary Certificates.

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Sahir Ludhianvi’s memories in Lahore

Lahore (NUT-DESK)

Sahir Ludhianvi, one of the key figures of progressive writers association, legendary Urdu Poet and song writer passed very tempestuous and emotional time in Lahore in pre-partition era and two initial years of independent Pakistan. Lahore, the cultural capital of sub-continent gave Sahir his first poetry book “Talkhiyan”,  Amrita Pritam’s romance with Sahir blossomed in Lahore and his bonding with peers like A Hameed, Ibn-e-Insha, Fikar Taunsvi, Qateel Shefai, Hameed Akhtar and Sadaat Hasan Manto remained integral part of Sahir’s Nostalgia in Bombay where he passed his later life as a  leading film lyricist.

Many such enlightening memories from Sahir Ludhianvi’s life in Lahore were traced and presented in amusing session at 50th Thaap Talk entitled “Sahir Ludhianvi’s Lahore, Lahore’s Sahir Ludhianvi” , held at Thaap Gulberg Lahore on Friday evening. Raza Naeem, noted translator and literary activist presented extracts from his research on 6 years of Sahir’s Ludhianvi’s life passed in Lahore from 1943 to 1949.  He gave a deep insight of Sahir’s life , his residence at Abbot Road near Lakshmi Chowk Lahore, his life style, philosophy of life. Raza  mentioned the struggle behind publishing his first poetry collection “Talkhiyan” which later became best seller poetry book and how film makers use to keep its pocket edition in their pockets.

Raza Naeem described that Sahir came to Lahore at the age of 21 when he was expelled from college in Ludhiana for romancing a girl.Young and heartbroken Sahir headed to Lahore,the cosmopolitan city and  Cultural hub of sub continent at that time. Sahir stayed with A Hameed, Ibn e Insha, Fikar Taunsvi at Abbot road and started his struggle as a poet. Although his poems were quite popular but nobody was agreed to publish its poetry collection.

Gurbaksh singh, editor of Illustrious Sawera magazine published pocket edition of Sahir’s first collection entitled “Talkhiyan” which became an instant hit and still one favourite book of Urdu Litertature lovers. Raza Naeem also narrated the incident of Sahir’s first meeting with Musician R D Burman after his migration to India in which R D Burman showed him pocket edition of Talkhiyan.

While shedding light on one of Sahir’s enduring poem Taj Mahal,Raza Naeem narrated that poem displays a unique consciousness about a cultural and civilizational asset and is also an outstanding in terms of its impact.

The talk was well attended by lovers of history, Art and poetry. Secretary to THAAP Ar Mehreen Mustafa and Hosts of the evening Professor Pervaiz Vandal and Prof. Sajida Vandal thanked the speaker Raza Naeem for presenting well informative and rich session.The speakers also answered various questions asked by participants about Sahir Ludhianvi.

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