Category: Business

Lahore (Muhammad Yasir) Continuing its commitment to provide best-in-class telecom and digital solutions to its customers and connecting them to what matters most,Telenor Pakistan has sign edits GSM license renewal template issued by Pakistan Telecommunication Authority (PTA) under protest and without prejudice.Telenor Pakistan reserves right to continue seeking a legal resolution to its dispute with PTA in this regard.

PTA issued a 15-year license for network operations to Telenor Pakistan in 2004, the renewal of which was required to be done within available framework. Telenor Pakistan has always advocated for a level playing field and fair terms and conditions; and believes that the coverage and quality of services will improve throughjoint efforts of all stakeholder involved to ensure long term viability and sustainability of the telecom sector. The dispute on the onerous terms and conditions of the license template is sub-judice before Supreme Court of Pakistanand Telenor Pakistan will continue the legal recourse to resolve disagreements. However, subject to outcome of aforesaid legal proceeding, in order to ensure greater certainty to business operations, Telenor Pakistan has taken a step forward towards its future ambitionby singing the license template.

Commenting on the development, CEO Telenor Pakistan, Irfan Wahab Khan stated,“Telecom and digital services have become fundamental for modern, sustainable societies to prosper. At Telenor Pakistan, we are continuously maximising our efforts towards enabling our customers and accelerating the pace of digitalisation in the country. The digital ecosystem in Pakistan has immense potential to grow however, there is a need for collective efforts to exploit the potential and bring greater value to consumers. We look forward to the resolution of industry issues and the support from PTA towards ensuring a more conducive regulatory environment in the country.”

Telenor Pakistan has been at the forefront of delivering unhindered and exceptional services to its customers while playing an active role in promoting the country’s prospects in embracing the digital revolution. Continuity of seamless and best-in-class connectivity and digital services, for its 49 million customers, remains the top priority for Telenor Pakistan.

•    50 SMEs to receive up to $15,000 fund support on HUAWEI CLOUD in addition to training to enhance cloud capabilities during the first phase of the program.

                •    Spark is the first step of HUAWEI CLOUD Oasis Program which plans to invest USD15 million over the next three to accelerate the development of technology                                       enterprises and ecosystems in the Middle East.

Karachi (Muhammad Yasir) HUAWEI CLOUD has announced the launch of “Spark”, a new startup ecosystem support program aiming at empowering SMEs to develop their cloud capabilities. This initiative is the first step towards supporting HUAWEI CLOUD partners in line with the recently  launched Oasis Program, where Huawei announced plans to invest USD15 million over the next three years to accelerate the development of technology enterprises and ecosystems in the Middle East.

Spark will support more than 50 SMEs, each will receive up to $15,000 fund support on HUAWEI CLOUD in addition to cloud training during the first phase of the program. A select group of SMEs will then join Spark Accelerate Program, where they will receive further technical support from HUAWEI CLOUD experts to help transform their businesses in the cloud and evolve their offerings.

Frank Dai, President of HUAWEI CLOUD Middle East, said: “SMEs play a prominent role in Middle East economies, where they contribute by far the largest share of national economic output. However, they face unique challenges, including a shortage of a skilled digital workforce and a lack of resources to digitize operations. By empowering more SMEs to succeed through Spark and similar programs, we can jointly cultivate an even stronger technology ecosystem in the Middle East.”

SMEs are the backbone of the global economy and are essential contributors to job creation and economic growth. According to the World Bank, small businesses represent about 90% of all businesses worldwide and more than 50% of employment opportunities. In the region, 99% of the Saudi private sector consists of small and medium enterprises (SMEs) and 70% of the country’s workforce. Similarly, the SME sector represents more than 94% of all companies operating in the UAE and provides jobs for more than 86% of the private sector’s workforce.

Digitization is a game-changer for the SME sector, contributing to significant revenue boost and business resilience. A whitepaper by UAE’s Ministry of Economy revealed that digital technologies had helped 76% of UAE SMEs attract new customers, 65% were able to generate cost savings, and 50% were able to access new markets. For example, 45% of SMEs accepting digital payments recorded an increase in sales averaging +12% and could process payments seven times faster than non-digital payments.

HUAWEI CLOUD delivers a smart experience for people, cities, and enterprises in all scenarios, as part of Huawei’s commitment to providing reliable, secure, and cost-effective cloud services to empower applications, and help organizations of all sizes grow in today’s intelligent world. To support a wider cloud rollout, Huawei has unveiled several programs to help the region cultivate digital experts and build the local ecosystem. It recently announced a support program for developing 3,000 cloud experts in the region as part of the HUAWEI CLOUD Oasis Program. The Oasis Program includes USD7.5 million to be allocated for partner development, over USD2.5 million to be put behind credits and other cloud resources, and more than USD4.5 million in marketing support for program projects.

According to Gartner1, HUAWEI CLOUD ranks as the No. 5 IaaS cloud service provider globally, with a growth rate exceeding 200% between 2019-2020.

Lahore (NUT-DESK)

Prime Minister Imran Khan on Friday inaugurated the Green Line Bus Rapid Transit (BRT) project, the port city’s first mass transit system. Federal Minister for Planning and Development, Asad Umar, Governor Sindh, Imran Ismail and others accompanied the prime minister during the inaugural.

PM Imran Khan was also briefed by the operations of the mass transit system project, the city was waiting for a long.

Addressing the inaugural ceremony, PM Imran Khan congratulated Javed Qureshi, Asad Umar and Imran Ismail for their vigorous efforts for the launch of the mega project.The premier said the past government did nothing for the development of Karachi and we saw the megacity being destroyed with our own eyes.

He said that Karachi is the growth engine of Pakistan and upliftment of the city means upliftment of Pakistan. The prime minister said the Green Line Bus project will be fully functional by the mid of January.Giving the example of Tehran, PM Imran Khan said Karachi cannot be transformed into a modern city until the removal of administrative flaws.

“Despite international sanctions, Tehran is a modern city,” he added.

Commenting on the water issue of Karachi, the premier said, he is personally monitoring the K4 project. He asked the Sindh government to reconsider their decision on the Bundal Island as the development on the island will ultimately benefit the province.

PM to inaugurate Sukkur-Hyd Motorway in 2 to 3 months: Umar 

Speaking on the occasion, Federal Minister for Planning and Development Asad Umar said the incumbent federal government will continue to uplift Sindh province especially Karachi as it is the economic hub of the country.

He ruled out the claims of Pakistan Muslim League-Nawaz about completing the infrastructure of the Green Line Bus project and added that PML-N gave no mega projects to Karachi.

He also criticized Pakistan People’s Party (PPP) chairman Bilawal Bhutto Zardari and asked what Sindh’s ruling party has done for the province including Karachi from the past 13 years.

Umar announced that PM Imran Khan will inaugurate Sukkur-Hyderabad Motorway in upcoming 2 to 3 months.

The route and stations

The bus service will start from KESC Powerhouse Chowrangi in Surjani Town and terminate at Municipal park after passing through Nagan Chowrangi, North Nazimabad, Nazimabad and Gurumandir, with 25 stations along its route. The bus service will cater to 135,000 passengers on a daily basis.

The 80 buses will be operated by 200 drivers who have completed their training. Around 22 stations between Surjani Town and Numaish Chowrangi have been completed. Another three stations to extend the service to Municipal Park are yet to be constructed.

The government has yet to announce the ticket prices for the Green Line BRT project. However, according to experts, the government will set Rs15 minimum and Rs55 maximum prices for bus service.

The Green Line project

Karachi’s Green Line BRT project with intersections is 22 km long which includes 12.7 km elevated, 10.9 km at grade, and 422 meters underground, and has 25 stations.

The phase-II common corridor from Gurumandir up to Municipal Park with a length of 2.5 km has two underpasses at M.A Jinnah Road.

The state-of-art underground bus terminal with a parking facility and the commercial mezzanine floor was also constructed at Numaish intersection.

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Lahore (Muhammad Yasir) OPPO, a leading global smart device brand, today announced the launch of its latest A series smartphone – OPPO A95 – in Pakistan. Continuing the characteristic features of the OPPO A series, A95 empowers users through powerful technology and stylish design, to address young and sophisticated users’ needs for smarter everyday communications. OPPO A95 is now available to purchase across Pakistan for PKR 41,999/- only.

OPPO A95 comes equipped with a large 5000mAh battery and 33W Flash Charge to ensure longer battery life and usage time. Stylishly finished using the unique OPPO Glow design, the smartphone is not only gorgeous to look at, but comfortable to use and highly durable. It also features an AMOLED FHD+ display with All-day Eye Care to deliver a better viewing experience.

Powered by the Qualcomm^® Snapdragon^TM 662 platform, OPPO A95 delivers a smooth and efficient user experience at all times. This is further enhanced by System Booster, a suit of system-level optimizations that ensure the phone runs seamlessly. OPPO A95 also comes with an 8GB RAM+128GB ROM configuration, and RAM Expansion technology, allowing it to convert unused ROM storage into RAM when manually enabled.

OPPO A95 comes with a large 5000mAh battery and 33W Flash Charge, which can reach a full charge in 72 minutes. With a 5-minute charge, users can enjoy 1.8 hours of YouTube video viewing and 5.7 hours of voice calls.

For photos and videos, OPPO A95 features a 48MP Triple-camera Set-up on the back of the device. With A95’s 16MP front camera and OPPO’s AI Beautification and Front Night Mode features, it’s now much easier to take more defined selfies.

Moreover, the entire phone is manufactured to be both dustproof and waterproof, with an IPX4 rating. It has also been tested for durability by being put through a series of rubbing tests against a range of common household materials designed to simulate everyday wear.

OPPO A95 is available in two stylish colors: Glowing Rainbow Silver and Glowing Starry Black. Both models feature OPPO’s exclusive OPPO Glow design, which gives the back cover of the phone a subtle shimmering appearance, creating a dual matte finish with glittery details. The phone’s cover feels ultra-fine and smooth to hold, and it is also fingerprint-resistant, scratch-resistant, wear-resistant, and fire-resistant, helping users to keep the phone spotless and free from wear and tear.

OPPO A95 features a 6.43-inch display with a 90.8% ultra-high screen-to-body ratio and a high 2400×1080 resolution. Even with the large 5000mAh battery, the phone still comes in at just 7.95 mm thin and weighs only 175 g.

ColorOS 11.1 on OPPO A95 provides the foundation for an efficient and convenient user experience, helping to improve everyday productivity for all kinds of tasks. FlexDrop, for example, ensures smooth multi-task among different apps through resized windows. Additionally, features like Game Space, Game Assistant, Game Focus Mode and Bullet Notifications all contribute to creating a fully-immersive and interruption-free gaming experience.

As the newest member of the OPPO A series, OPPO A95 is packed with a series of innovations in both hardware and software, combining high-efficiency performance with eye-catching design to meet a diverse range of everyday needs.

Lahore (Muhammad Yasir) Gerry’s dnata, Pakistan’s leading ground services provider, has been recognised for consistently delivering quality, safe and innovative services at its Islamabad hub and received the ‘Best Station’ accolade at the 2021 Pride of Ground Handling Awards.  Gerry’s dnata was also shortlisted for four additional awards.

Syed Haris Raza, Vice President of Gerry’s dnata, said: “We are delighted to receive one of the industry’s most coveted global awards as a recognition of our world-class services.  

“Islamabad is an extremely important and strategic location for the aviation industry. As the leading ground handler we are proud to have supported one of the largest repatriation missions of the year by ensuring safe and seamless operations of the flights.

“I thank each member of our team for their relentless commitment to provide service excellence across our network.”

Over the past year, Gerry’s dnata has continued to enhance its operations and services to deliver the highest level of quality and safety and help airline customers safely transport passengers and precious cargo to and from Pakistan.  Gerry’s dnata also made significant investments in infrastructure, technology and equipment. This included the opening of a new, state-of- the-art cargo facility in Lahore which doubled the company’s cargo handling capacity at the airport.

Gerry’s dnata’s quality of service helped it win or retain over 20 contracts with key accounts across its network. The company also achieved prestigious industry certifications, including GDP and IATA’s ISAGO accreditation, which validate its capabilities and place the business in a market leading position.

Gerry’s Group and dnata, a global leading air and travel services provider, joined hands in 1993 to provide ground handling services at Karachi Airport. Since then, the joint venture has continually expanded its operations in the country and today serves more than 20 airline customers at seven Pakistani airports. Gerry’s dnata’s dedicated employees serve more than seven million passengers and handle 150,000 tons of cargo annually.

Ground Handling International’s (GHI) Pride of Ground Handling Awards celebrate excellence in ground service across the globe and the all-important people who are passionate about performing the perfect turnaround.

Lahore (Muhammad Yasir)  Lahore based Bookme.pk announced today that it has closed a $7.5 Mn Series A funding round. Bookme is a travel and ticketing platform similar to Traveloka in Indonesia, providing customers with online bookings for Intercity Buses, Airlines, Hotels & Events in Pakistan The round was co-led by Zayn Capital, seed investor Lakson VC and UAE-based Hayaat Global with participation from MENA based BY Ventures and Jabbar Internet Group, New York based Millville Opportunities and Silicon-Valley based Mentor’s Fund.

“Our focus at Bookme has always been the customer experience. With this mind we have created a fully integrated platform that allows customers to seamlessly make bookings with the click of a button. We digitized the paper-based transport and travel sector in Pakistan to create a plug and play distribution system that inter-connects reservation systems of intercity buses, domestic & international airlines, hotels and events. In our view, making the overall experience cashless through APIs to enable Super App payment applications was an integral part of completing the digital experience.” said Faizan Aslam, CEO & Founder of Bookme. Bookme is the first completely cashless platform in Pakistan with the highest number of day-to-day digital transactions for banks and payment gateways.

Moreover, Bookme has partnered with Pakistan’s leading mobile wallet platform to offer its customers BNPL services, leveraging historical data and spending patterns for more than 6 million customers. The intercity bus segment has grown significantly in Pakistan as road infrastructure and connectivity has improved throughout the country due to massive infrastructure investments over the last 5 years. In addition, major urban cities in Pakistan have a large number of rural migrants, increasing demand for bus travel for their work-related commutes.

“Bookme is led by an exceptional team with a clear vision which has enabled it to scale rapidly and dominate the travel and ticketing market in Pakistan. We are thrilled to continue to invest in Bookme and firmly believe that the Series A funding will allow Bookme to expand its operations, increase its market share and transform the travel and ticketing space in the country.” said Babar Lakhani, Managing Partner of Lakson Venture Capital.

“We have followed Bookme’s journey from the seed stage to see it scale into one of the leading platforms in Pakistan. We’re extremely proud to be a continued part of their journey as we believe that this team is capable of building a Unicorn.” said Faisal Aftab Co-Founder & Managing Partner of Zayn Capital Frontier Fund.

Cost efficiency and shorter travel distances in densely populated provinces of Punjab and Khyber-Pakhtunkhwa are also creating greater demand for buses. Moreover, the 82-million-strong middle class, composed mostly of Millennials and Generation Z are also increasing demand for buses, airlines, hotels and events as domestic tourism and entertainment has grown over the last few years.

“BookMe has one of the most robust e-ticketing platforms because of its focused approach and customer centricity. Under Faizan’s inspired leadership, this stellar team has shown their market nous with unique, compelling offerings and partnerships that have supercharged its trajectory. We are delighted to play a role in their growth story and plans, and we fully expect them to continue scaling new peaks as the digital economy deepens in Pakistan.” said Mohammed Ikhlaq, Director of Hayaat Global SFO DMCC.

Pakistani startups have raised more than $300 million so far in 2021. The country has leap frogged in internet users from 20 million in 2015 to more than 100 million in 2021. Platforms like Bookme are poised to scale rapidly as one of the leading local use-cases for this emerging youthful digital economy.

The innovative brand, TECNO disclosed its future plans regarding camera technologies; discussed imaging technologies with industry experts, and shared recent company breakthroughs.

The premium smartphone brand, TECNO recently disclosed its latest technologies and achievements regarding imaging technologies at Counterpoint’s webinar entitled “Global Mobile Camera Trends 2022: Innovation Talk”. Industry experts and globally leading speakers addressed the webinar about mobile imaging technologies and developments made.

At the webinar, TECNO highlighted the advancements made by the brand in different complexion identification such as dark complexion imaging. TECNO has also worked on image and video stabilization, zoom and resolution of cameras – powered by technologies such as RGBW and G+P, Sensor-Shift, and Telescopic Lens. 

Imaging Technology Innovation Trend

TECNO is Leading the Imaging Technology Innovation Trends globally. It believes that by Q1 2022 TECNO will have such advanced products in the market enabling users to get a professional studio-like feel with every capture. To enable users with distinctive camera traits, TECNO shall focus on larger sensor sizes, image and video stabilization, high-frequency anti-shaking capabilities, and continuous zoom.

Li Jiangtao, Senior Director of TECNO Imaging Product and Head of TAIVOS™ Lab, shared his views stating, “One of the reasons for TECNO’s success in the global emerging markets is the leading camera technology. With our brand spirit of ‘Stop at Nothing’, we at TECNO are continuously innovating our Image Technology to achieve breakthroughs in mobile imaging technologies. Moving onwards, TECNO will continue to strive for excellence in AI-enhanced algorithms and software, as well as hardware specifications, to deliver cutting-edge imaging performance.”

Moreover, TECNO shared several recent achievements in Mobile Camera Technology with the participants at the webinar and shared things that would be focused on by TECNO for the future.

1. Better light sensitivity:

The upcoming phones from TECNO in 2022 will be powered by a self-developed RGBW sub-pixel rendering algorithm that increases the light captured by the CMOS sensor by 60%. Thanks to the G+P (glass + plastic) lens technology, a 30% enhancement in Light intake will be seen that will result in an overall 200% increase in low-light imaging experience for the users.

2. First Android phone to integrate Sensor-Shift

TECNO plans to release its Sensor-Shift in 2022, making itself the first mobile phone brand in the Android system to do so. Sensor-Shift is an image stabilization technology that uses sensor movements instead of lens movements to compensate for vibrations. TECNO will reach 350% of the current level of control accuracy of Sensor-Shift with further algorithm optimization to enable users with studio-quality photos with more stability.

3. Concept Phone with a telescopic lens in Q1 2022

TECNO plans to launches its first concept phone with a telescopic lens in Q1 2022. The telescopic lens supports a large aperture and continuous lossless zoom which will help consumers for better quality for telephotograph, as well as its multi-purpose functionality. Moreover, a compressed back focal length (BFL) design with motorized stretchable lenses will significantly reduce the thickness of the phone, integrating consumers’ demands for simple appearance and high performance.

As a renowned industry, TECNO has made its name stand out in global emerging markets. The brand aims to empower consumers to express their lifestyles through imaging innovation. For more, follow TECNO on all official social media pages.

Mastercard realigns international operations and further evolves, expands and enhances presence across Middle East, Africa and Eastern Europe

• Middle East and Africa (MEA) region expanded to Eastern Europe, Middle East and Africa (EEMEA), covering 81 of the 210 markets where Mastercard operates globally
• Raghu Malhotra, current President for the Middle East and Africa, promoted to Co-President International Markets
• Dimitrios Dosis named President, Eastern Europe, Middle East and Africa (EEMEA)
• Yasemin Bedir appointed as Division President for Turkey & Commonwealth of Independent States (T&CIS) division

Mastercard has reaffirmed its commitment to the UAE and the wider region by expanding its regional footprint and announcing a series of leadership changes designed to further advance the company’s presence and operations and build on its 35-year growth and innovation journey.

During this time, Mastercard has been at the forefront of digital transformation and payment technology innovation. From its regional headquarters, the company has introduced hundreds of product capabilities through its multi-rail network, including a number of ‘global-firsts’ that have been exported to Mastercard’s global network.

From 1 January 2022, Mastercard’s EEMEA (Eastern Europe, Middle East and Africa) region will include 81 of the 210 markets where Mastercard operates globally. In line with Mastercard’s ambition to enhance local presence in the markets it operates in, the company now has presence in 22 countries across the region, with established geo hubs in the UAE, Saudi Arabia, South Africa, Turkey, Ukraine, Kenya and other markets.

Raghu Malhotra promoted to Co-President International markets

Currently President for the Middle East and Africa, Malhotra will lead Mastercard’s International Markets as Co-President. In his new role, Malhotra will advance business strategy, sales, business development, product management and engagements with customers and regulators across Europe, Middle East, Africa, Asia and Latin America.

Since joining Mastercard in 2000, Malhotra has held several leadership roles across geographies and functions. For the last five years, he drove the company’s global strategy across the Middle East and Africa, delivering many ‘global-firsts’ that empower millions of people and businesses through interoperable mobile ecosystems and advance the region’s digital ambitions.

Such initiatives have seen the development of multiple country-wide payment ecosystems including the UAE, Saudi Arabia and Egypt, the establishment of Mastercard Labs to drive innovative solutions for financial inclusion, and the launch of unique micro lending programs alongside cutting edge QR technology and security solutions. These efforts, fueled by strategic public and private sector partnerships, have played a key role in achieving the region’s digital ambitions.

Dimitrios Dosis named Regional President Eastern Europe, Middle East and Africa

Dimitrios Dosis will serve as President of the newly realigned Eastern Europe, Middle East and Africa (EEMEA) region. This expanded region brings together 12 additional markets with agile, high-potential growth opportunities.

Dosis was previously president of Mastercard Advisors, the company’s professional services arm, where he accelerated the use of AI and other predictive technologies to advance the team’s industry-proven problem-solving skills. Advisors leverages data-driven insights, analytics and consulting to help retail and banking customers solve pressing business issues and advance their strategic priorities, including digital transformation, card portfolio optimization and operational efficiency. In his new role Dimitrios will continue to serve on the Mastercard Global Management Committee.

Yasemin Bedir to lead Turkey & Commonwealth of Independent States division as Division President

Yasemin Bedir, currently executive vice president for Community Institutions and Processors for North American Markets, will lead the newly created Turkey & CIS division. Bedir originally joined Mastercard in 2007, serving in several leadership roles across multiple markets.

Raghu Malhotra, Co-President International Markets, Mastercard said: “Over the recent years, Eastern Europe, Middle East and Africa (EEMEA) has emerged as a focal point for Mastercard’s global innovation, digital transformation and financial inclusion efforts. Today, this region serves as a global center of excellence, and a launchpad for deploying strategic partnerships and new business models across our global network. Looking ahead, the convergence of digital technologies and the positive impact of public and private partnerships on the development of the digital economy, mean that Mastercard is in a very strong position to further elevate this progress. Under the leadership of Dimitrios, the region is in very capable hands to continue to accelerate its growth and unlock opportunities for more people in more places for generations to come.”

Dimitrios Dosis President Eastern Europe, Middle East and Africa, Mastercard said: “Here we have a tremendous opportunity to build on the great work of the regional Mastercard team. Our enhanced regional footprint will enable us to double-down on our business, innovate with a digital first approach and create a legacy of partnerships that drive our vision of a progressive and more inclusive world.”

All appointments are effective 1 January 2022.

 

 

TCL, Pakistan’s No.1 LED TV brand in collaboration with Daraz e-commerce giant of Pakistan gears up for the last major online sale of 2021. This sale extravaganza will kick off at midnight on December 12, 2021. From 12th to 23rd December, users can enjoy one week of Super promotions on the entire range of TVs, ACs, Soundbars, Air purifiers and Vacuum cleaners with Easy Monthly Instalments and Free Delivery nationwide.

Also, on 12th December TCL will be offering massive discounts on its official store on daraz on account of TCL brand day for its valued customers.

TCL is going all out to bring its consumer’s unbeatable promotions and upsized flash deals. In this amazing sale, the brand promises to bring huge discounts, high-quality products, and a unique shopping experience in the comfort of users’ homes. All TCL products will be available on Daraz for purchase.

While commenting on this grand sale, Majid Khan Niazi, Marketing Manager TCL said, ” We at TCL are very impressed with the response of our valued consumers in the 11.11 sale that encouraged us to bring more exciting offers to our users in this year’s 12.12 sale. We always endeavour to provide superior customer experience to our buyers”.

TCL is a locally No.1 LED TV brand in terms of sales and 2nd largest TV brand worldwide with a global presence in over 150 countries. The brand is swiftly emerging as an innovative technology brand, striving to deliver high-quality products to users in Pakistan at very competitive prices.

Lahore (Muhammad Yasir) Easypaisa, Pakistan’s No. 1 Payment App, has launched a self-service customer support option for its users from within the Easypaisa App. This new feature now enables users to resolve a variety of problems and get responses to their queries instantly without the need of calling the Easypaisa helpline. Customersusing the Easypaisa App will now be able to use this support menuto instantly block their own Easypaisa Accounts for security purposes, update their account credentials as well as their Nadra verification details as well as make changes to their Money Transfers sent to CNICs by correcting the CNIC details or by reversing the Money Transfers to a CNIC completely.

Easypaisa has always focused on providing the best user experience across available channels for its customers and the platform continues to innovate through more accessible complaint resolution channels in this digital era. The platform seeks to eliminatehindrances in customer servicing by offering a wide range of channels through which customers can seek information and have their queries resolved. In addition to existing customer support channels, this in-app support is an innovative way of enhancing Easypaisa user experience whereby users have the ability to solve their issues on their own without depending on a customer service agent.

Commenting on this development, Omar Moeen Malik, the Business Head for Easypaisa said; “Customer experience is one of the most essential elements of any service offering. With our customer-focused approach, we at Easypaisa are always looking for newer and effective ways to create value for our customers. By digitizing the popular complaints at our helplines and providing them in the Easypaisa App directly for customers to access, we believe we offer a greater level of financial freedom and convenience for all of our valued customers”.

With almost 10 million customers using the Easypaisa App in the last 30-days across the Android and iOS platforms, Easypaisa is the most used Pakistani App across all categories and remains committed to transforming Pakistan into a cashless and financially inclusive society through the power of collaboration & technology.