PSDF and PTEGP join forces to develop Punjab’s tourism industry.

Pakistan (Muhammad Yasir)

PSDF and Punjab Tourism for Economic Growth (PTEGP) have signed an MOU (Memorandum of Understanding) to train 10,000 individuals in the hospitality sector. Through this partnership the skillsets of workers in Punjab’s tourism industry will be developed and upgraded. Both PSDF and PTEGP will work together to promote this partnership amongst key stakeholders in the tourism industry.

The MOU was signed by PSDF COO Ali Akbar Bosan and PTEGP Project Director Muhammad Waqas Malik. Secretary Tourism Ehsan Bhutta also participated in the ceremony at PSDF headquarters. PSDF will take the lead in identifying the professional areas and mobilize its extensive network of training service providers (TSPs) to implement skills trainings. The partnership aims to activate three main elements needed to successfully expand Punjab’s tourist economy. Which includes increasing private sector participation, improving infrastructure services, and enhancing the skillsets of tourism sector workers.

PTEGP will finance the training and support in raising awareness of the project’s goals amongst relevant parties needed to safeguard its success. To ensure project outcomes are achieved, a project management unit (PMU) will be formed to systematically monitor the training. A thriving tourism sector is essential for boosting Pakistan’s economy and a well-trained workforce plays a critical role in attracting and creating an eco-system that meets international standard customer experience for tourists visiting the country.

PSDF COO (Chief Operating Officer) Ali Akbar Bosan reiterated this during the signing, “PSDF as a skills expert is in tune with the training and knowledge that is required for the industry so it can shape competent workers and they in turn can deliver quality service and performance to take Punjab’s tourism economy to the next level. This is a necessary endeavor, and we are excited to partner with PTEGP to make it a reality”.

foodpanda partners with Hunehar to economically uplift communities

Pakistan (Muhammad Yasir)

The country’s leading online delivery service provider, foodpanda, has entered into a strategic partnership with Hunehar to offer economic opportunities to parents in need. Through this partnership, Hunehar will identify the parents of their students who are on the lookout for economic opportunities and foodpanda will financially empower them by onboarding them as its delivery riders.

In addition to offering earning opportunities, foodpanda will also ensure unique and exciting prizes to the top performers along with company attire and monthly bonuses for extraordinary performance, as well. Hunehar is a non-profit, student-run organisation that has been educating and empowering out-of-school children in underserved areas of the country, since 2012.

Farhan Khan, Director Logistics foodpanda commented on the partnership, “As a leading online delivery platform, we believe it is our responsibility to provide access to economic opportunities to our fellow Pakistanis. We are pleased to be joining hands with Hunehar in this effort to financially empower the parents of students in their journey towards a brighter future – built on the economic foundation that we are laying down together with Hunehar.”

Fatima Faisal, Director Liaison at Hunehar also stated, “Partnering with foodpanda as we cross the ten-year mark of our operations is a source of immense pride for us, and an important milestone in our efforts to improve lives. Having access to the financial opportunities offered by foodpanda, especially in such difficult times, is bound to open up previously inaccessible gateways to prosperity and improve countless lives. This is an important step in the right direction and we are pleased to have foodpanda right by our side.”

The foodpanda-Hunehar partnership has been designed to improve livelihoods while providing parents more incentives to educate their children. Success stories will be shared across social media by both organisations to encourage greater enrolment of students and onboarding of riders.

 

Digitization can add $60 billion to Pakistan Economy

Digitization can add $60 billion to Pakistan Economy within next 7 to 8 years, OICCI Digital Report.

President Arif Alvi lauds OICCI for presenting Recommendations for Digital Transformation in Pakistan.

Pakistan (Muhammad Yasir) Digitization offers innovative employment prospects to the 23 percent of Pakistan’s population that falls in 20 – 34 years age group and can add $60 billion to Pakistan Economy within next 7 to 8 years. Overseas Investors Chamber of Commerce and Industry (OICCI) has prepared a Digital Report 2022 titled, “Recommendations for Digital Transformation in Pakistan”. 

OICCI Managing Committee presented the OICCI Digital Report 2022, titled, “Recommendations for Digital Transformation in Pakistan” to the President of Pakistan, with an objective to set the country on its digital journey. The report covers suggestions on e-commerce, fintech, IT exports and web 3.0 technologies etc.

The President showed his concern on the decline in business confidence influenced by the highly challenging political and economic situation during the past six months. He also appreciated OICCI took the lead to present recommendations to digitize the economy.

This report offers key recommendations to the policymakers on the various facets of the digital transformation of economy including suggestions for digital infrastructure and connectivity, government, private sector, and mass digital usage, emerging web 3.0 technologies and digital regulations to accelerate innovation in Pakistan. According to a research  Report, a 10 percent increase in broadband penetration results in increasing the GDP by 1.4 percent.

Ghias Khan, President OICCI, emphasized that “Digitization can also help inclusion of the underserved population of society such as the far-flung areas of the country. Around 23 million children in Pakistan are out of school and we have less than 1 physician for 1000 people. To help Pakistan overcome these issues”, Ghias added, “it is important to digitize the education and health sectors in a phased manner, preparing National electronic health records, and arranging capacity-building workshops for the professionals”.

The report notes that in recent years, there has been tremendous development in Digital Financial Services. However, Pakistan is still a cash-based economy with less than 5% merchants accepting digital payments. Besides promoting digital mode of payments, the government also needs to encourage international e-commerce companies to set up regional offices in Pakistan. Indonesia worked on similar lines and now the e-commerce market size is worth $30 billion which is expected to reach $54 billion by 2025 and supports 26 million jobs directly and indirectly.

  1. Abdul Aleem, CE and Secretary General OICCI added “Digitization can bring a lot of efficiency to government services, boost productivity and help improve ease of doing business (EODB). Philippines can be a good example where public service delivery was digitized under the E-Government Master Plan (EGMP) which helped the country, ranked 95th position in EODB 2020 rating, registering an improvement of 29 notches. Our government should” he continued, “take the advantage of modern technologies such as Machine Learning, Data Analytics and Artificial Intelligence to improve competence in public departments, document the economy and increase the tax revenues.”

Meezan Bank announces Financial Results for 2022

Pakistan (Muhammad Yasir)

The Board of Directors of Meezan Bank,  approved the financial statements of the Bank and its consolidated financial statements for the year ended December 31, 2022. The meeting was chaired by Mr. Riyadh S.A.A. Edrees – Chairman of the Board, Mr. Faisal A. A. A. Al – Nassar – Vice Chairman of the Board was also present.

The Bank’s profit after tax for the year 2022 increased to Rs 45.0 billion compared to Rs 28.4 billion last year- a 59% growth.  The Board has approved Rs 3 per share final cash dividend for the year 2022. This brings the total cash dividend payout for the year 2022 to Rs 8.50  (85%) per share as Rs 5.50 per share i.e., 55% interim cash dividend was already paid for the nine -month period. This is in addition to 10% bonus shares issued during the year. The Bank remains adequately capitalised with Capital Adequacy Ratio of 18.42% – well above minimum requirement of 12.00%.

Deposits of the Bank grew by 14% to Rs 1.66 trillion. The Bank added 60 new branches to its network bringing the total to 962 branches in 317 cities along with more than 1,000 ATMs. The Bank’s Mobile Banking App remains the highest-rated Mobile App in the banking industry on both Google Play Store and Apple App Store.

Total assets of the Bank crossed Rs 2.5 trillion, registering a 35% growth. Its Gross financings grew by 31%, crossing Rs 1 trillion with Gross Advances to Deposits Ratio (ADR) of 61% vs 53% last year.

Meezan Bank remained the most valuable bank in Pakistan in terms of market capitalization amongst all the listed banks. The Bank has entity ratings at ‘AAA/A-1+’ (Triple A/ A-One Plus) which denotes the highest credit quality with negligible risk factors with Stable outlook assigned by VIS Credit Rating Company Limited.

Pakistan Developing Organic climate Smart and tech enabled Hermetic Warehouses to reduce post-harvest losses

Lahore (Muhammad Yasir)

Pakistan can significantly reduce over $1.3 billion post-harvest losses by adopting hermetic and other latest grain storage technologies, says a senior officer of the Punjab agriculture department. Dr Anjum Ali, director-general (extension) said on the eve of the liquidation of maize stored at a smart warehouse using hermetic technology here that they were proponents of hermetic and other technologies that could save post-harvest losses and enhance farmers’ income even without making land to grow more. Hermetic cocoons, available both for indoor and outdoor storage of grains, ensure control of infestation by the disallowing passage of oxygen and humidity that also nullifies chances of aflatoxin caused by moisture. As per a report of the Asian Development Bank, Pakistan suffers post-harvest losses worth $1.3 billion per annum, four times greater than the Federal and Punjab’s agriculture budget combined, which is around $250 million per annum. Dr Ali said that the world is seeking healthy food for citizens free from aflatoxin and if hermetic cocoons are delivered on this front, then national food exports could get a boost and help ensure food security. Farhan Tahir, Co-founder of Kissan Gudam , the agri-tech introducing climate smart hermetic storages, said the farmers avoided storing their maize, rice, wheat and other grains for lack of infrastructure and finances. They also knew that conventional stores would cause weight loss, risk of infestation and aflatoxin. Hermetic smart warehouses equipped with censors allow inspection and sale of the stored grain online eliminating the inefficiencies in the value chain The farmers storing their grain at these storages could also get an easy loan on Islamic terms up to 70pc of the value of the stored crop within 48 hours enabling them to sow the next crop, he added. He said that at liquidation the farmers are paid the prices for their grains prevailing at the time that is almost double those at the harvesting time. Retired Col Umar Farooq Ghumman, a farmer from Kasur who had stored his maize produce at Kissan Gudam, told the ceremony that he secured Rs641 per maund extra, excluding storage charges, by holding grain for four months after harvest. Farhan Tahir claimed that in the case of red chillies, the profit margin increased from Rs 6,000 per maund at harvest time to Rs 18,000 per maund during the off-season.

Need to Develop Flood Resilient Education System in Pakistan to Avoid Learning Loss, Experts

Pakistan (Muhammad Yasir)

Experts stressed the need to take immediate measures to recover the loss of learning during floods and develop a flood-resilient education system to prevent disruption to education in such calamities. This was stressed during the launch of the report on the post-floods education situation in Pakistan, “Towards a Resilient Education Recovery from Pakistan’s Floods  – Rapid Response Research,”  published by Pakistan Coalition for Education (PCE) in collaboration with Education Champion Network (ECN). A high-level policy discussion also took place on the sidelines of the launch organized by PCE in collaboration with the Ministry of Federal Education and Professional Training (MOFEPT), Malala Fund, and ECN. Representatives from the  World Bank, JICA, FCDO, International Rescue Committee (IRC), UNICEF, and the UNDP participated in the policy roundtable.

The report highlighted several issues within education response in flood-affected areas. These include a lack of emergency response planning within the education system and a lack of focus on widespread learning poverty among students.  The report calls for rigorous coordination between the district, federal and provincial governments for recovering learning losses and enhancing the educational infrastructure in Pakistan. The report also stresses the need to focus on students’ learning, rather than mere enrolment and rebuilding infrastructure.

The initial findings from this research have been incorporated into the Ministry of Planning, Development and Special Initiatives, Government of Pakistan and UNDP’s plan, ‘Pakistan Floods 2022: Resilient Recovery, Rehabilitation, and Reconstruction Framework (4RF)’ in the section on education.

Speaking  on the occasion,  Waseem Ajmal,  Additional Secretary MOFEPT said, “The 2022 floods have been devastating for Pakistan’s development. In education, 3.6 million children were affected and over 34,000 schools were damaged or destroyed. All education departments, including MOFEPT, are now working to ensure education continues for those children affected by the floods, and this week the Honourable Minister will address the Education Cannot Wait for High-Level Financing Conference in Geneva to advocate for increased support for children affected by the floods in Pakistan. So I welcome this important and practical report at this crucial time, and I particularly welcome its focus on recovering lost learning and building long-term resilience. I thank all involved for their efforts.”

“Several districts across Pakistan that were affected by last year’s catastrophic floods are the same as where massive flooding occurred in 2010 and 2011. However, there is no evidence to suggest that any meaningful measures were taken during the decade between these two calamities to protect against disruption in children’s education during times of emergency,” expressed Zehra Arshad, Executive Director PCE.  

“To structure an effective response to educational needs, this important report asks for using rapid response mechanisms like a public-private partnership to help build schools at a faster pace and more importantly to ensure that all girls and boys who had to experience major learning losses can rapidly keep up with learning,” said by Javed Malik, Program Director Malala Fund Pakistan office.

The author of the report Dr. Moizza Binat Sarwar said, “Given past examples from Pakistan, the rebuilding of damaged or destroyed infrastructure/schools has been the main strategy of education recovery. While this is important, evidence shows that merely building new brick-and-mortar buildings has had no significant impact on curtailing school drop-outs or improving learning outcomes.” The author also highlighted the lack of focus on rebuilding shock-resilient infrastructure that can survive the onset of another natural calamity.
During an interactive discussion participants highlighted the need to address long-term learning losses, and the importance of standardizing Temporary Learning Centers (TLCs) that had been set up in several flood-hit areas. Participants also discussed the need to avoid duplication of efforts by different development partners to ensure a wider outreach and a more effective overall response.

Senior Education Specialist at the World Bank, Izza Farrukh stressed the need to abandon complicated Student Learning Objectives (SLOs) in favor of a simple curriculum and assessment to facilitate the learning of affected students.

Careem onboards multiple partners to improve quality of life of its Captains

Pakistan (Muhammad Yasir) Embodying the purpose of simplifying and improving the lives of people across the region, Careem has recently onboarded multiple reputed partners to incentivise its Captains with numerous deals and discounted offerings across Pakistan.

Over the years, Careem has on boarded more than 100 plus partners providing a diverse range of services that can aid in improving the quality of lives for its Captains. This includes deals and discounts in multiple areas ranging from healthcare, lifestyle, education, groceries, fueling & lubricants, financing options, insurance as well as car maintenance options.

Imran Saleem, General Manager Ride Hailing at Careem Pakistan stated: “Captains are at the heart of what we do at Careem and a top priority for us. We are always on the lookout to partner with organizations that can help us improve the standard of living of our Captains. We are extremely happy to be able to provide relief to Captains specially when inflation is at an all time high and there are such uncertain economic conditions.”

Here is an extensive list of the active deals and discounts that Careem Captains can avail:

Deals & discounts for Careem Captains
JS Bank Limited
Discounted interest rate for Car loan as low as 4% against the market rate of 22%

Valid Till: MAY 2023

Chevron Pakistan Lubricants
Discount on Lubricants (upto 12%) Across Pakistan

Valid Till: March 31st, 2023

GOPL (Gas and Oil Pakistan Limited)
Discount on lubricants + fuel K,L,I,R

Valid Till: Dec 2023

Dawai (Dawaai Pvt Ltd)
Discount on medicines Across Pakistan

Valid till: June 2023

Krave Mart
Discount on groceries
Auto X (U2 Ventures)
Discount on car accessories Across Pak

Valid Till: May 2023

Muawin (Cashew Financial Services Limited)
Credit for fuel on Shell cards only – Valid in Lahore

 

Credit Book (Frontier Digitization Services (Pvt) Ltd. (Credit Book)
Smartphones on installments – Valid in Karachi

Valid Till: June 2023

Ufone
Customized GSM Package Plans 35% Cheaper than the market Valid Till: Nov 2023
Mobilink Microfinance Bank Limited
Industry’s Cheapest Health Cover with Unlimited Online Consultations for the entire family of Captains as low as 50 rupees per month

 

Valid Till: Sep 2023

Taj Petroleum
2 Rupees off per liter on 10+ filling stations in Karachi and Lahore Valid Till: Oct 2023
KalPay
Discounted Handsets on Installments of 3, 6, 9 months at an interest rate of 2.5% only

Valid Till: Oct 2023

MicroEnsure
Health cover, life insurance, handset insurance with 35% 40% Careem share. Valid Till: JAN 2023
Okay Ker
Up to 50% discount on Car Wash and other services. Website (Pak) + Physical Location (Khi)

Valid Till July 2023

 

During the last year, Careem not only announced the resumption of bonuses and guarantees for its Captains in Karachi, Lahore, and Islamabad in multiple car types, but has also worked extensively on the pricing element making it lucrative for the Captains to work on the platform, despite such economic conditions. This includes reducing the commission charged from the Captains in multiple car categories including Go, Go+, Go MINI, GO MINI Saver, Go Premium.

Careem was also the first organization of its kind to introduce the ‘tip your Captain’ option on the application, allowing customers to tip Captains on the app for rides after the completion of a ride and grocery deliveries at order checkout.

Careem has always been at the forefront of coming up with initiatives designed at improving the quality of lives for its Captains. After evolving as a Super App, Careem has become a one-stop solution for commuting, delivery, mobile top-ups and payments.

 

Bank Alfalah Introduces Behavioural Profiling for Students at Career Fair

Lahore (Muhammad Yasir)

Bank Alfalah, one of the leading commercial Bank in Pakistan, participated in recruitment career fairs at various universities where it engaged with students for its 9th Management Trainee Program called Alfa Lead. The 12-month program is designed to recruit top-tier talent possessing versatile skills that are aligned with the specific focus areas of the Bank.

This year, hundreds of students can take advantage of Bank’s unique behavioural profiling assessment tool that can assist them in navigating their career paths. The tool provides the students with a deeper understanding of their personality traits, which will aid in enhancing career development and exploring new areas of interest. Using a QR code, the students will be able to take this simple assessment within a few minutes.

Every year the Bank receives over 5000 applications from universities across Pakistan, such as IBA, IoBM, LUMS, LSE, Szabist, GIKI, FAST and so on. Furthermore, the career fair includes an on-site career counselor and resume review service to assist the students.

Students applying for various roles have to undergo a rigorous recruitment process consisting of 4 stages: Gamified Assessment, Video Interviews, Virtual Assessment Center and Panel Interviews.

As a prominent employer in the banking sector, Bank Alfalah proactively engages with young talent at career fairs, providing a platform for them to display their potential and establish professional connections for their future.

Shan Foods partners with Citizens Archives of Pakistan for CAP Family Carnival 2023

Karachi (Muhammad Yasir)

Shan Foods joined hands with the Citizens Archives of Pakistan (CAP) to sponsor its annual fund raising event, CAP Family Carnival, held at the Beach Luxury Hotel in Karachi.

The Citizens Archives of Pakistan (CAP), founded in 2007, is the only not-for-profit organisation dedicated towards preserving the history and culture of the country, building and maintaining archives, and designing educational tools to raise awareness and instill pride in ordinary Pakistani citizens.

CAP Family Carnival is the NGO’s yearly fundraising event, aimed at raising funds for its core projects, while also sharing a snippet of its archive and providing avenues of education, entertainment, and engagement for all generations of the family. The event presented an interactive exhibition curated entirely from the CAP archive that explored 75 Years of Pakistan through the lens of heritage and culture. Through the exhibit, students got an opportunity to learn about everything from the folklore of the region to Pakistan’s firsts, including the making of Pakistan’s first flag, and the designing of the national currency and emblems. Additionally, several immersive activities on innovations in science and film were also available and visitors got a chance to take pictures with one of Pakistan’s only Oscars. The carnival also brought an exciting lineup of retail in the CAP Carnival Bazaar and an exciting food street, including several vendors who designed special products especially for the carnival.

Maria Rashdi, Head of Corporate Communication and PR Shan Foods, while commenting on Shan Foods’ sponsorship of the Carnival, said, “Education, inside and outside of a classroom, is a cause that is immensely close to our hearts. The Citizens Archive of Pakistan is doing some remarkable work in educating our youth with inspirational stories from our history while empowering them with the richness of our culture and heritage. We are extremely proud to be partnering up for an event that, for long, has been a must-visit for the people of Karachi – with a taste of Shan added on this time”.

Expressing her views, Sharmeen Obaid Chinoy, Patron-in-Chief at the Citizens Archive of Pakistan, said, “We have worked tirelessly to educate and spread awareness about the history and culture of Pakistan to its people. We appreciate Shan Foods for taking part in this venture which will keep the prestige of our country alive in the hearts of our people.”

The CAP Family Carnival was last held in 2020, before the COVID-19 pandemic, and was attended by thousands of people from all walks and corners of Karachi.

 

realme’s First Coca-Cola® Smartphone, realme 10 Pro 5G Coca-Cola Edition, Takes Co-Branding to a New Level

Paksitan (Muhammad Yasir)

The world’s fastest growing smartphone brand, realme, has just released the realme 10 Pro 5G Coca-Cola® Edition (8+128GB Variant). With a “Dare to Leap” spirit, realme has always been known as a trendsetting smartphone brand which innovates designs and co-brands  with brands that are loved by young people and have their own attitudes. Following the success of co-branding with well-known film, anime, and gaming IPs, realme is now co-branding with Coca-Cola®, one of the world’s most iconic and enduring brand to provide a fresh and exciting limited smartphone edition.

The smartphone’s rear design is inspired by Coca-Cola’s classic design elements having Red&Black collision. The 70/30 asymmetrical back design highlights the Coca-Cola logo with three points of black and seven points of red, which makes the logo classy and instantly recognizable. Coke® Red gives a positive, youthful, and energetic feeling. With a bold twist, the cropped Coca-Cola logo brings a new ray of energy to the smartphone experience. The matte imitation metal process provides an elegant touch of brushed aluminum which also remains resilient towards scratches and fingerprints. It is the most stylish edition that presents a juvenile and fashion-forward attitude.

Another noteworthy feature is the customized UI system, from the lock screen to the dynamic charging effect, which is all designed based on Coke® Red and Coca-Cola’s bubble element, bringing an extra cheer to each moment for consumers. Besides, ringtones are customized as well to provide more interesting details, such as the Coca-Cola ringtone and the sound of fizzing liquidly bubbles. The app icons are also designed based on Coke® Red and real images of the tangible goods.

Interesting details are customized everywhere on this product to appeal the youth. The 80’s Cola Filter is a true blast from the past with a special edition of a shutter sound. While taking a photo, it sounds like an opening of a real Coke bottle. Besides these customized details, the Coca-Cola Edition was released with a deluxe boxset, which includes interesting peripheral products, a customized SIM card needle, realmeow’s Coca-Cola figure, DIY stickers, as well as a customized and unique limited number card.

In terms of performance, realme 10 Pro 5G Coca-Cola Edition features the segment-leading Snapdragon 695 5G processor, a 5000mAh massive battery, and 108MP ProLight Camera. Additionally, the camera also comes with an updated Street Photography Mode 3.0. Users can experience different city filters based on their geographical locations. And there are other new features, such as Super Group Portrait and One Take to improve the imaging experience. Moreover, it also provides 8GB+8GB dynamic RAM and up to 1TB of external memory, so consumers can hold on to more memories. This all-new customized Coca-Cola Edition smartphone will surely provide a trendsetting and interesting user experience as well as a leap-forward technology to the customers.