First Look of ‘HUEY TUM AJNABI’ Now Launched (Trailer, Posters and Release Date)

Lahore – February 09, 2023: The trailer of ‘HUEY TUM AJNABI’ starring Mikaal Zulfiqar and Sadia Khan has been launched in nationwide cinemas. Written and directed by Kamran Shahid, the movie is set to be released on Eid ul Fitr featuring all-time favorite and veteran artists like Sohail Ahmed, Mehmood Aslam, Shafqat Cheema, Samina Pirzada, Ayesha Umer, Shamoon Abbasi, Alyy Khan and filmstar Shahid in pivotal roles.

The first look trailer provided the viewers with a chance to snap back into an untold love story happening in the background of 1971 war, when Nizam and Zeenat met in the corridors of history at a strange time. The intense and epic love story is a phenomenal flashback into one of the most captivating romantic stories under the banner of Shahid Films. The film is being distributed by Mandviwalla Entertainment in Pakistan.

The press conference recorded the attendance of movie cast as well as showbiz reporters who were eager to know more about the movie and its background context. The movie has geared the audience for its exciting launch with an exceptional star cast, mega-scale production and cinematic grandeur around Eid-ul-Fitr.

While talking about the trailer screening of the movie, the renowned anchor Kamran Shahid who recently appeared to be the writer and director of the movie said, “The production of ‘Huey Tum Ajnabi’ depicts the most enthralling love story of past that went unheard and untold in the chaos of war. The movie starring Mikaal Zulfiqar and Sadia Khan as lead characters’ dwells into the history of souls that were connected beyond borders. Huey Tum Ajnabi hopefully will exceed viewer’s expectations by building fresh and uncommon romantic narrative in war histories.”

ACCA Talent Trends survey reveals accountancy talent crunch in Pakistan

Pakistan (Muhammad Yasir)

The world of work has gone through the biggest transformation in a generation and a new era has begun. In Pakistan 55%of finance professionals expect to move to roles in the next 12 months, and a further 26% over the next two years.

In one of the largest ever studies across the accountancy profession, ACCA’s (the Association of Chartered Certified Accountants) new annual Global Talent Trends Survey 2023 provides a unique and vital view of how people feel about working in the profession right now.

Over 8,000 professional accountants from 148 countries, including Pakistan, were asked about the concerns they held around work in the future as well as aspirations for their careers. The survey also assessed key workplace issues such as employee engagement, wellbeing, and attitudes to technology adoption.

The research highlights a talent crunch for employers as they struggle to retain staff with big career mobility ambitions and an eye on their next role. Meanwhile the biggest worries for employees in Pakistan are inflation, wellbeing, career opportunities and the risk of a global economic downturn.

At a time of significant workforce change, and a challenging global economic climate, the survey indicates that a career in accountancy remains a smart choice for those seeking long-term career prospects and possibilities to continually acquire new skills. The opportunity to acquire a professional qualification which affords cross-sectoral and international mobility further adds to the perception that choosing accountancy leads to a career with choices and flexibility.

Hybrid working is very much a ‘work in progress’ in Pakistan with 75% of respondents citing they are working back in the office full time. Inclusion measures score well in Pakistan with 70% feeling their organisation culture is inclusive, compared to a global average of 68%.

Jamie Lyon, Head of Skills, Sectors and Technology at ACCA said: ‘Employers are facing a potential talent crunch, adapting and experimenting with new ways of working across the workforce. Career development and remuneration are the top two attraction factors to an organisation, yet they’re also the two areas which have most influence on employees’ decisions to leave.’

Assad Hameed Khan, head of ACCA Pakistan said: ‘Attracting the next generation of talent to Pakistan’s accountancy profession is vital to a healthy economy. This survey ensures the voices of those studying and working in the profession are heard, and that the profession helps create a working environment where today’s professionals thrive and where tomorrow’s talent wants to be.’

The full report can be accessed at www.accaglobal.com/talenttrends2023

 

Light and premium; Infinix X2 InBook series now available across Pakistan!

Lahore, 06 February, 2023: Infinix, Pakistan’s leading selling smartphone brand introduces yet another series of light weight laptop i.e. X2 InBook series starting from Rs. 135,999. Weighing only 1.28 kgs, the two variants Inbook X2 i5 and Inbook X2 i7 along with Infinix ZERO book carries a full metal body finished to perfection. Available on the outlets nationwide, Infinix X2 Inbook series is easy to carry around and also available in most on-trend color options including grey, blue and silver.

Infinix INBOOK X2 series weighs only 1.28 kg, which makes it one of the lightest and sleek laptops available in the market. It is yet easy to carry around due to its light weight & portable size, and the full metal finish also serves as a style statement. In terms of display, Infinix INBOOK X2 series offer a 14-inch full HD display with 100% RGB and 300 nits of brightness which ensure that users get an immersive viewing experience altogether. Infinix INBOOK X2 series has two variants operating onto most powerful processors i.e. INBOOK X2 with Intel Core i5 and InBook X2 with Intel Core i7 whereas Infinix ZERO Book is available with Intel Core i7 processor.

And for users who need a long-lasting battery, Infinix X2 InBook houses a 50 Wh battery that will last for an entire day with a single charge only. Likewise, ultra-fast 45W type-C charger powers up the system up to 60 per cent in one hour which serves as a hassle-free charging solution. Operating on Windows 11, INBOOK X2 i5 is available at Rs 135,999 and INBOOK X2 i7 at Rs 169,999 only.

On the other hand, Infinix ZERO Book comes with a 15.6-inch HD display and 400 nits of brightness output giving a larger than life viewership altogether. Priced at Rs 220,999 and equipped with a 100W fast charger, Infinix ZERO Book charges in no time to keep the users on the go!

Both the Infinix ZERO Book and Infinix X2 InBook series is now available across outlets nationwide at Rs 135,999.

TCL and Peshawar Zalmi Join Forces for Game Changing Partnership in PSL Season 8

Lahore (Muhammad Yasir) TCL No.1 LED TV Brand in Pakistan, announced, that it will be partnering with Peshawar Zalmi for the Pakistan Super League (PSL) season 8. This year, Pakistan’s star cricketer, Babar Azam will lead Peshawar Zalmi as its captain, the addition is likely to augment team’s thrilling performance with an equal chance of winning the PSL title. And that’s just the beginning! Get ready for an array of thrilling activities, from the team’s official anthem collaboration to the biggest fun-filled event of the season, The Met Carnival! On 4th February 2023, Saturday, Kingswood Gardens Lahore will host the biggest fun packed event for young generation featuring all of their favorite young artists, Abdul Hanan, Danyal Zafar, Faris Shafi and more, who will take the stage for a night of unforgettable performances. With state-of-the-art sound and lighting products, the experience will be elevated to new heights. But that’s not all! Get ready for exciting games, delectable food stalls, and unique merchandise vendors, offering a complete and immersive experience for all participants.

TCL and Peshawar Zalmi are also gearing up for the unveiling of their official anthem for the electrifying Pakistan Super League 8 (PSL 8), produced by none other than the renowned music producer, Naughty Boy, and featuring young, talented artists from across the nation. TCL and Zalmi continue to demonstrate their unwavering support for the youth by providing opportunities to showcase their abilities and ignite their passion.

Majid Khan Niazi, TCL’s Head of Marketing, said, “Our partnership with Peshawar Zalmi has been nothing short of a triumph for our brand, providing us with a golden opportunity to delve into the realm of sports marketing. We are thrilled to continue our relationship with the most successful franchise in the PSL for sixth year in a row. With PSL 2023 approaching, we look forward to the endless possibilities it will bring for us to connect with the passionate Pakistani audience in an even bigger and better way.”

Javed Afridi, Chairman of Peshawar Zalmi, said, “We are ecstatic to welcome back TCL as our official partner and we’re ready to take our partnership to the next level! We’ve always been committed to giving our partners the ultimate platform to showcase their brand and establish a powerful presence in every aspect of the game.”

TCL has maintained its position as the No.1 LED TV brand in Pakistan and global No.2. With a presence in over 160 countries, TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs to audio, and smart home appliances.

realme will Launch its First Coca-Cola® Edition Smartphone, realme 10 Pro 5G Coca-Cola Edition on February 10th

Lahore (Muhammad Yasir) The world’s fastest growing smartphone brand, realme, announced its collaboration with Coca-Cola® and introduced its first Coca-Cola edition smartphone, the realme 10 Pro 5G Coca-Cola Edition, which will be launched on February 10th, 2023.

This customized edition of the smartphone features Coca-Cola’s classic design elements with a Red&Black collision. The 70/30 asymmetrical back design highlights the Coca-Cola logo with three points of black and seven points of red, making the classic logo instantly recognizable. Coke® red gives a positive, youthful, and energetic feeling. With a bold twist to a classic logo, the cropped Coca-Cola logo brings a new energy to the smartphone experience. The matte imitation metal process provides the elegant touch of brushed aluminum while remaining resistant to scratches and fingerprints.

In terms of configuration, realme 10 Pro 5G Coca-Cola Edition features the segment-leading Snapdragon 695 5G processor, a 5000mAh massive battery, and realme UI 4.0 out of the box. Moreover, it also provides 8GB+8GB dynamic RAM and up to 1TB of external memory, so consumers can hold on to more memories.

realme 10 Pro 5G Coca-Cola Edition will start free bookings on realme’s official website. With 6,000 limited units to be booked on February 3rd,  consumers will gain a customized and unique limited number card. Come and be the special one.

*Please note, realme 10 Pro 5G Coca-Cola Edition is only available in designated markets*.

Latest economic conditions survey from ACCA and IMA paints a picture of a steady but weak global economy

Lahore  (Nut Desk) The Q4 Global Economic Conditions Survey (GECS) shows signs of steadying, however, many indicators remain weaker than a year ago. The good news is that the GECS Confidence Index bounced slightly for the second consecutive quarter, perhaps reflecting hopes that the worst of the central bank tightening might soon be over and that China might successfully relax its zero-COVID restrictions.

Even so, the Confidence Index remains below its median reading for the period since 2012. There is not much positive news from the other three economic indicators – new orders, capital expenditure (CapEx), and employment. CapEx picked up marginally but remains below the median of the same period; new orders and employment showed a further modest deterioration.

Taken as a whole, the results are consistent with a subdued macro-economic outlook. But the good news is that they do not appear yet to be at levels consistent with an outright global recession in 2023 – even though this is the base case scenario for many economic forecasters.

A good cross-check is provided by the two GECS “Fear” indices, which reflect respondents’ concerns that customers and/or suppliers may go out of business. Reassuringly, these were little changed from the 2022 Q3 survey, despite the sharp rise in borrowing costs and the prospect of negative corporate-earnings growth in 2023.

Assad Hameed Khan, head of ACCA Pakistan, said: “What stands out is the improvement in confidence in developed countries – both Western Europe and North America. The improvement in confidence probably reflects hopes that the Russia–Ukraine situation can be contained, and that there will be sufficient natural gas to see Europe through what now looks increasingly likely to be a mild winter. Looking to the weaker emerging markets (especially Pakistan) however, 2023 could still prove to be a challenging time as reflected in the growing sovereign credit concerns and request to International Monetary Fund (IMF) for assistance. Moreover, the central bank remains under pressure for continued higher interest rates, monetary tightening and foreign exchange transaction restrictions (further slowing growth).”

Loreal Jiles, vice president of research and thought leadership at IMA, said: “Global confidence has edged up for the second consecutive quarter as cost concerns have eased and with worries about accessing finance and securing prompt payment having not gotten any worse.

“This is something of a surprise given the global rapid tightening of monetary policy by the world’s central banks. The past 12 months have seen the most aggressive tightening of policy in more than 40 years, in pace, scale and breadth. It is strange that this has not yet had a material impact on financing conditions and corporate cash flows. But monetary policy works with long and variable lags, which suggests that this may become more of a problem later in 2023.”

The global economy faces three major uncertainties.

First, have central banks overdone or underdone the amount of tightening that they have imposed?

Second, can China engineer a smooth exit from zero-COVID without additional lockdowns?

And third, will wage pressures ease without a major weakening of the employment market?

One of the unresolved questions from the COVID crisis is whether the combination of early retirement, prolonged ill health, and the move to hybrid working has profoundly altered the balance of power between employers and employees. These changed employment-market dynamics may make it harder for central banks to bring core inflation back to their 2% targets.

The answer to each of these questions will become much clearer as 2023 progresses.

 

Read the full GECS report

Alibaba.com Gathers Exporters at “B2B E-COMMERCE SUMMIT – Bharo Digital Export ki Nayi Uraan – Lahore Se”

Alibaba.com, a leading platform for global business-to-business (B2B) trade, hosted “B2B E-COMMERCE SUMMIT – Bharo Digital Export ki Nayi Uraan – Lahore Se” to facilitate Pakistani exporters’ understanding of and access to the global B2B market.

The event featured a line-up of speakers from Alibaba.com as well as prominent industry leaders from Lahore, including Miss Amy Li, Marketing Head of Alibaba.com Pakistan; Mr Rana Mansoor Qadir, Former Executive Member – PAAPAM, Mr. Hafiz Ahmed, Ecommerce Influencer and CEO of Ecomrades, and Mr. Shahbaz Siddique, Alibaba.com Certified Trainer.

During the event, global consumer trends in the food and agricultural sectors which have an implication on export from Pakistan were discussed. According to a statista.com report, consumer spending in the global food and beverage market amounted to US$8.66 trillion in 2022, and it will rise by 7.0% per year from 2019 to 2025. Asia accounted for the greatest profit share of the industry in 2022, with a market volume of US$4.3 trillion. For Pakistani exporters, rice is a promising and significant category.

At the event, it was also revealed that the top buyer markets in the agriculture category on Alibaba.com include the United States, the United Arab Emirates and Bangladesh. Among the top buyer markets in the food category are the United States, Bangladesh and Turkey. Pakistan is also a major buyer market in both categories.

Talking on the occasion, Mr. Rana Mansoor Qadir, Former Executive Member – PAAPAM, said: “We are thankful to Alibaba.com for its efforts to open newer avenues for local businesses to enhance their sales and profitability. The world is changing fast through digitization; therefore traditional businesses should also change for good. Through Alibaba.com’s global platform, our businesses can access markets all over the world and contribute effectively to the national economy.”

Alibaba.com to discuss e-commerce potential for Manufacturers, traders & entrepreneurs of Lahore on January 19

Leading global B2B e-commerce platform Alibaba.com will gather exporters of Lahore on 19 January, 2023 to create awareness on importance of export industry in Pakistan and world’s largest B2B platform Alibaba.com. The agenda of this summit is to encourage local exporters to go online and go digital.

The event, titled “B2B E-COMMERCE SUMMIT – Bharo Digital Export ki Nayi Uraan – Lahore Se,” will focus to highlight the potential of Lahore manufacturers to go global with e-commerce platform Alibaba.com. Lahore is the engineering hub and one of the largest city of Pakistan that has a lot for sectors like agriculture, food, machinery & auto parts industry – Specially Opportunities for SMEs in auto parts industry.

The Summit will feature a line-up of experts in the fields of e-commerce and export, including Miss Amy Li, Marketing Head of Alibaba.com Pakistan; Mr Rana Mansoor Qadir, Former Executive Member – PAAPAM, Mr. Hafiz Ahmed, Ecommerce Influencer and CEO of Ecomrades, Mr. Shahbaz Siddique, Alibaba.com Certified Trainer.

Through such events Alibaba.com aims to extend its assistance for the growth of e-commerce culture in Pakistan. This B2B E-COMMERCE SUMMIT will bring entrepreneur, exporter, manufacturer, trader and small business owner under one roof!

The Alibaba.com event is now open for registration. Interested parties please sign up at [https://us06web.zoom.us/webinar/register/1916729816901/WN_cxEub7KnRnuoGKsiPaMvDg].

realme C35 – A Design Aesthetic That Takes Your Breath Away

The Glowing Silk Design is back! Capturing the minds of people just the way it did at its launch. The realme C35 is restocked with a unique upgrade that extends its memory to 4GB. This means people who were looking for a phone to flaunt with a flair for performance should look no further. realme C35 comes with a flat rim, shiny glass effect rear, round-edged corners and so much more to hype.

 

Modeled after silk, the realme C35 has a premium look and feel to it. The budget handset aims to provide a sense of luxury you might associate with silk woven clothing. Its aesthetic is similar to phones in a higher price bracket, being clean, simple, yet attractive. Silk was regarded as a symbol of wealth and status in ancient Chinese society. With the realme C35 you can look expensive without having to spend luxuriously.

While it is not commonly known, silk is among the strongest textiles on the planet, having unbelievable tensile strength and elasticity. This has inspired the highly durable design of the realme C35. Undergoing rigorous testing by TUV Rheinland, the realme C35 has proven that it can endure falls, scratches, and that its components are reliable, earning it a TUV Rheinland High Reliability Certification. The endurance of silk has also inspired the long-lasting 5000mAh battery found in the realme C35. Like silk, the realme C35 is smooth to the touch and shimmers in the light. The realme C35 is ultra-thin, having a thickness of only 8.1mm, making it thinner than most of its competitors. This is symbolic of silk which is also a thin, smooth material. The silky smooth experience also extends to the smartphone’s display as it features a 16.7cm (6.6”) FHD Fullscreen that can provide a resolution of up to 2408×1080 so you can see richer details.

The realme C35 really helps you stand out from the crowd in the best way possible. Apart from all the eye-catching features already discussed, the realme C35 comes equipped with a powerful 50MP AI Triple Camera so you can capture the best images while you look your best. Silk’s history of being kept away from the world because of its value only to be shared with the world at a later stage also mirrors realme’s efforts with democratizing technology over the years which was first locked into more premium segments. realme believes that luxury shouldn’t be hidden behind a steep price tag and that luxury is a feeling everyone deserves.

First Alibaba.com Multan Seller Summit Held with Focus on Boosting E-commerce Exports

Alibaba.com, a leading platform for global business-to-business (B2B) trade, successfully hosted its first seller summit in Multan to highlight export opportunities available to local businesses from online commerce, reaffirming its commitment to helping exporters in the region enter the global market. The event was attended by more than 250 participants including over 100 participants who tuned in online.

The Alibaba.com seller summit, titled “Multan Seller Summit- Export! KYA? KYUN? AUR KAISE- Alibaba.com ke saath”, discussed various aspects of B2B e-commerce in the global market and how Pakistani exporters can tap the opportunity. Alibaba.com representatives also provided the participants with tips and advice on equipping themselves with the necessary skills and tools to thrive as sellers on Alibaba.com.

The event featured a line-up of speakers from Alibaba.com as well as prominent industry leaders from Multan, including Ms. Amy Li, Marketing Head at Alibaba.com Pakistan; Mr. Sheikh M. Asim Saeed, Vice President, Multan Chamber of Commerce & Industries; Mr. Malik Junaid Ashraf, Alibaba.com Certified Trainer; MD. Shazil Majeed, Co-Founder, Epic Crafting; and Mr. Tanveer Nandla, Founder of Iskills Pakistan.

Talking on the event Ms. my Li said, “We are overwhelmed to visit Multan as this region has huge untapped potential for e-commerce export development. We wish to help small and medium enterprises (SMEs) here achieve sustainable growth by building their presence on our digital marketplace and boosting their visibility among global buyers, and in turn help promote the country’s export.”

Addressing the audience, Mr. Sheikh M. Asim Saeed, Vice President, Multan Chamber of Commerce & Industries, said, “The Multan business community is excited to work with a global player like Alibaba.com to support B2B e-commerce businesses here. With Alibaba.com, we look forward to promoting our export sector and boosting awareness of our quality suppliers and products among international buyers.”

Alibaba.com has been supporting the growth of SMEs since 1999 with digital tools designed specifically for B2B trade such as custom digital storefronts, communication tools, AI-powered buyer-supplier matching, customer and platform analytics and online trade shows. The platform has been dedicating efforts to onboarding Pakistani businesses to make global trade more accessible to local SMEs.