Author: admin

Ehsaas ties the knot with Facebook

Posted on by admin

Facebook and Invest2Innovate launched partnership program to the Poverty Alleviation & Social Safety Division at the National Incubation Centre Islamabad

Islamabad (Muhammad Yasir)  In partnership with Facebook and Invest2Innovate, the Poverty Alleviation & Social Safety Division launched the first-of-its-kind Design Hackathon on malnutrition at the National Incubation Centre in Islamabad. Over the course of two-days, the Design Hackathon will connect experts in malnutrition with digital marketers who, with additional support from Facebook, will help build innovative digital campaigns for social media around the challenges of malnutrition. This is the first in a series of Ehsaas – Facebook collaborative initiatives. The hackathon and its partner Invest2Innovate not only aim to support entrepreneurs, but also to encourage growth of internal innovation, facilitate access to capital, mitigate risk for investors and supporting players, and strengthen the policy environment for businesses in Pakistan.

During the hackathon, ten teams will work to develop possible campaign solutions and designs that can be developed further and implemented as the Ehsaas program’s official content on Facebook. Throughout the hackathon, participants will benefit from industry-expert mentors providing guidance in a range of necessary skills, including in pitching, budgeting and impact assessment.

On the final day, three teams will be selected to present their ideas to a high-level panel of leadership from the Ministry of Poverty Alleviation and Social Safety Division, along with representatives from the World Bank. The winning team will receive advertisement credits and additional support from Facebook to launch their malnutrition focused digital marketing campaign on the leading social media platform.

“To fight malnutrition today, we need 21st century tools such as digital marketing techniques on social media that can reach wide audiences,” said Dr. Sania Nishtar, Special Assistant to the Prime Minister of Pakistan on Social Protection and Poverty Alleviation, speaking today at the launch event. “We recognize millions of children in Pakistan suffer a range of health and development consequences due to malnutrition in all its forms; that’s why we have made malnutrition a top priority area of the Ehsaas poverty alleviation program.” Adding further, she said, “Stunting, obesity and chronic diseases are closely interlinked.”

Pakistan is facing a crisis in terms of malnutrition; every year, the country loses 3 percent of its GDP to stunting—a situation in which children cannot grow in height, and their cognitive abilities do not develop, posing a major setback in today’s knowledge economy. Stunting, as well as under-nutrition in young children and over-nutrition later in life all lead to higher risk of costly diseases, like hypertension and diabetes. Such conditions lock communities in cycles of poverty through high health care costs and an inability to participate meaningfully in local and national economies.

Ehsaas has several initiatives to address malnutrition, including a new community, health and nutrition initiative to address stunting in children; the establishment of the first-ever university hosted National Centre for Human Nutrition; the provision of de-worming drugs, iron, folic acid, micro-nutrient supplements through government hospitals; awareness campaigns regarding breast feeding and complimentary feeding; and a multi-sectoral Nutrition Coordinating Body under the Prime Minister’s oversight.

The Design Hackathon will serve as a critical platform for leading digital marketers to engage directly with Ehsaas officials in order to assist the program in developing additional innovative solutions to address today’s malnutrition challenge. 

 

 

 

 

 

 

 

 

BankIslami Partners with Golootlo

Posted on by admin

BankIslami Partners with Golootlo to Provide Discounts Directly on BankIslami’s Mobile App

Lahore  (Muhammad Yasir) BankIslami entered into an agreement with Decagon Pakistan Pvt Ltd. (Golootlo) which shall allow the bank’s customers a hassle-free access to all the Golootlo discounts available nationwide. BankIslami, one of the fastest growing Banks in Pakistan, strives to serve its client’s needs through technological innovations and efficient banking solutions.
Through this agreement, BankIslami will connect Golootlo digitally to their mobile application, providing customers an integrated solution for seamlessly enjoying any of Golootlo’s thousands of deals available at over 12,500+ merchants across Pakistan.

The agreement was signed by BankIslami’s Head of Consumer Banking, Mr. Bilal Fiaz and the CEO of Golootlo, Mr. Fahad Mahmood.

Commenting on the partnership, BankIslami’s President & CEO Syed Amir Ali said:

 “We are delighted to partner with Golootlo that shall benefit our valued customers through our BankIslami Mobile Application. BankIslami will continue to strengthen its position by introducing new innovative products and fulfilling customer’s needs by providing the right solutions.”

Mr. Fahad Mahmood from Golootlo added:

“We are pleased to have signed with BankIslami as this partnership is a game changer for everyone including banks, customers and merchants. Golootlo has more than 12,500 merchants offering discounts nationwide ranging from restaurants, salons, travel & tours to health care and more. BankIslami is an organization that is committed to making a difference in people’s lives and Golootlo will assist BankIslami in doing so.”

Honda Atlas Cars Pakistan Limited (HACPL), and CarFirst Jointly Offer

Posted on by admin

Honda Atlas Cars, Carfirst jointly offer exchange programme TO Customers

Lahore (Muhammad Yasir) Honda Atlas Cars Pakistan Limited (HACPL), and CarFirst, Pakistan’s most trusted used car trading platform, bring the “Exchange Program powered by CarFirst” to Pakistan. Customers will be able to bring their used cars of any brand and exchange with a brand new Honda at various Honda dealerships across Pakistan. The program initiative commenced from Honda City Sales Center in Lahore and will now be offered at various Honda dealerships nationwide.

The Exchange Program allows customers to get a brand new Honda with three hassle-free steps: Visit a CarFirst Kiosk at a Honda dealership, have your old car inspected and priced, and instantaneously sell your old car to CarFirst and book your brand new Honda with expedited delivery. With this program, as opposed to getting cash for your old car, it allows you to trade up your old car for new Honda, by offsetting the value of your old car against the price of the new Honda. Once the value of the old car has been agreed between the seller and CarFirst, the difference is paid by the seller at the time of booking a new Honda. Customers who sell their car through CarFirst will receive priority facilities including an expedited delivery for their new Honda.

Commenting on this, Amir Nazir, General Manager Sales & Marketing – Honda Atlas Cars (Pakistan) Limited said: “Since its inception, Honda Atlas Cars Pakistan Ltd has become a key player in the domestic auto industry by providing models as per requirements/needs of customers. Honda is facilitating the customer’s best quality cars with innovative features and cutting edge technology. Honda and CarFirst collaboration will further facilitate customers in terms of easy upgradation from their current car to buy a New Honda Car.”

Commenting on this, Raja Murad Khan, CEO, and Co-Founder of CarFirst said: “The Exchange Program is a very quick and seamless solution for Honda and CarFirst customers to trade-in their used car for a new Honda at very competitive prices. We believe that customer facilitation with additional value-added solutions makes all the difference.”

 

Trade-In Your Old Car For A Brand New Honda With CarFirst

 

PepsiCo celebrates “An Evening of Purpose and Inspiration”

Posted on by admin

PepsiCo organized an event titled ‘With Purpose’ in Lahore

Lahore (Muhammad Yasir) PepsiCo organized an event titled ‘With Purpose’ in Lahore. The event showcased PepsiCo’s sustainability efforts in four key areas; next generation agriculture practices, access to safe water, women empowerment and youth employment. The evening also served as a platform for 4 brilliant young speakers to share their vision of purpose and social impact. Najeeha Farooq, Co- Founder Roshni Rides, spoke about her journey of setting up a professional, comfortable and reliable transport solution for women and children. Rizq a social enterprise committed to ending huger in Pakistan was represented by one of it’s co-founders Musa Aamir, Musa spoke candidly about the challenges and triumphs that come with running a non-profit. Faiza Saleem, one of the first female standup comedians in Pakistan added some insightful humor to the mix about breakings myths in a male dominated genre. The fourth speaker was Annum Tariq, a graduate of the PepsiCo – Amal leadership program. Her talk was about the struggles fresh graduates go through in finding a job and how the youth program helped her in gaining an edge with prospective employers. The event focused on the four pillars of PepsiCo’s ‘Winning with Purpose’ Agenda in Pakistan. Installations demonstrating PepsiCo’s impact in each area were appreciated by the attendees. In water, PepsiCo has partnered with Water Aid to provide access to safe water to 150,000 people in Lahore, Karachi and Islamabad. The first rehabilitated filtration plant under this initiative was inaugurated in Lahore last month. This intervention feeds in to PepsiCo’s global goal of providing access to safe water to 25 million people by 2025. PepsiCo is leading the Next Generation Agriculture Practices in Pakistan by helping its farmers adopt high efficiency irrigation systems, educating them on alternatives to stubble burning, encouraging peer to peer learning and water conservation. Since 2017, PepsiCo has helped its farmers reduce water consumption by 2.6 billion liters. PepsiCo is commitment to Women Empowerment. Women make up 20 percent of the company’s frontline workforce. The company has onsite day care facilities, offers mentor ship programs for women and offers opportunities for location fee roles and career growth across different functions. PepsiCo in partnership with Amal Academy is running a program that develops the professional skills of university graduates to enhance their opportunities for gaining meaningful employment. . So far, one 1000 young men and women have graduated from the program On the occasion, CEO PepsiCo Pakistan and Afghanistan Furqan Ahmed Syed announced PepsiCo’s commitment to enroll another 2000 university graduates into the program and expand the program into Sindh and Khyber-Pakhtunkhwa. On the occasion, Furqan Ahmed Syed, CEO for PepsiCo Pakistan and Afghanistan shared PepsiCo’s agenda of Winning with Purpose and acknowledged colleagues and partners and individuals outside of the organization who have championed and advocated the ‘With Purpose’ Agenda

CEJ-IBA and Nestlé Pakistan organized a workshop for journalists

Posted on by admin

CEJ-IBA and Nestlé Pakistan organized a workshop for journalists

Lahore (Muhammad Yasir) The Centre for Excellence in Journalism at the Institute of Business Administration, Karachi (CEJ- IBA) in collaboration with Nestlé Pakistan organized a one-day workshop on Basics of Nutrition and Health Reporting: Nutrition as a source of News for nutrition and health reporters in Lahore. The training was attended by more than 20 mid-level journalists covering health and business beats in print, broadcast and digital platforms from various media organizations.

The workshop was led by Director IBA-CEJ Kamal Siddiqi. The workshop featured guest speaker sessions with nutritionists, policy experts as well as senior journalists including, Public Health Specialist, Dr. Fauzia Waqar; freelance journalist, Zofeen Ebrahim; Mobile Journalism (MoJo) Instructor at Geo TV Network, Muhammad Rahamdil Khan; and Head of Research, Business Recorder, Ali Khizar Aslam.

The training elaborated on the nutrition profile of Pakistan and highlighted the reasons which make nutrition such a crucial issue. There were sessions on Pakistan’s health system and policies, its particular issues with a special focus on nutrition as a source of news in a country where malnutrition is widespread. According to the Nutrition Survey of Pakistan 2019, stunting is a major problem in Pakistan, with 12 million children having low height for age with severe micronutrient deficiencies including iron deficiency which is the major cause of anemia. More than half (53.7%) of Pakistani children are anemic and 5.7% are severely anemic.

Speaking on the occasion, Director IBA-CEJ, Siddiqi said, “Nutrition and health are very important areas but are generally neglected when it comes to reporting. That is why we need to work with journalists so that they can work on them and do better reporting.”

Commenting on the training, Head of Corporate Affairs Nestlé Pakistan, Waqar Ahmad said, “Spreading awareness about nutrition, health and wellbeing is part of our commitment to the United Nations Sustainable Development Goal (SDG) 3 of Good Health and Well-Being, to ensure that people understand the value of nutrition and physical activity and continue leading healthy lives. Such workshops help us achieve our goal as journalists are the ones who voice their views and extend knowledge among masses.”

Participants examined the existing health and nutrition-related news in media, and discussed the gaps in reporting, and ways to fill these gaps.

Microsoft titled ” Why ethics must be at the heart of AI “.

Posted on by admin

Why ethics must be at the heart of AI

Lahore (Muhammad Yasir) Artificial Intelligence (AI) and machine learning (ML) are more than trendy or futuristic topics – they are real computing advances that are playing out in homes and businesses today in Pakistan and the rest of the region.

While it’s said that 90% of future jobs will need some level of digital literacy – augmented reality alone currently valued at $2 billion is expected to grow to $200 billion in the next two years. Adding to this, according to Gartner Inc., in 2020 AI will become a positive net job motivator creating 2.3 million jobs. Global business value derived from artificial intelligence is also forecasted to reach $3.9 trillion by 2022.

In Pakistan, the Information TechnologyMinistry is working on the infrastructure of AI and in so doing, collaborating with the Higher Education Commission (HEC). Local government has also invested Rs 1.1 Billion for Artificial Intelligence Projects in 6 Universities.As you can tell-this technological frontier has become a priority in the future planning on many organisations and governments alike.

In simple terms, AI is a machine’s ability to reason, and make decisions based on that reasoning, in similar ways to human beings. AI systems learn and evolve over time, so in theory AI can improve itself; the software becomes the software developer.

This creates the potential for exponential gains in analytical and automated processes through AI. Because of this we stand at a critical juncture in the AI journey – a moment in time where we get to define not just what AI can do, but how it does it.

Boosting productivity and unlocking growth

As it goes mainstream – thanks to the cloud, deep learning, and big data – AI will boost productivity and unlock economic growth. It will transform the workplace, and change the shape, look and feel of many industriesincluding health, transport, manufacturing, and more.

But for some, the rise ofAI conjures images from the Terminator films or WestWorld TV series. In these stories, humans are at the mercy of these faster, stronger, smarter systems with no ethical hang-ups. These narratives are clear on the problem with AI as they imagine it: no humanity, no heart.

Exploring ethics within capabilities

The ethics of AI goes beyond just regulation and legislation. It’s fundamentally about creating an operating framework that limits and directs the priorities of an AI system.

A real-world example is how one might program adriverless motor vehicle to treat an imminent crash. Should the system act to save its own passenger or should it prioritise the life or safety of a pedestrian? We need to know where we stand on these kinds of issues, to tell learning, thinking machines how they should handle them.

If AI can give us natural language interaction, what are the rules we put in place to manage its responses, or to ensure it doesn’t discriminate against non-native English speakers, for example?

If an AI business analytics system can unlock new sales techniques or customer journeys, are these ethical and fair for customers? What does the system do with the private and personal data it collects before, during and after these interactions?

There is a myriad of concerns at play once you scratch beneath the surface.

At Microsoft we take this responsibility extremely seriously. In fact, one of our three core pillars in this field is: “developing a trusted approach so that AI is developed and deployed in a responsible manner”. This relates directly to the principles of fairness, accountability, transparency and ethics (or FATE) that guide us in ensuring our AI systems are fair, reliable and sage, inclusive, transparent and accountable, and private and secure.

Of course, principles are only as good as the processes that flow from these. In “inclusivity” for example, we believe that to achieve AI that is inclusive, we must nurture inclusivity and diversity in the teams creating the systems – and that the output is just as inclusive. These are the kind of concerns that our internal advisory committee examines, to help ensure our products adhere to these principles.

The bigger picture

We must also be aware that we are not the only player in the game – that AI advances will happen across companies, NGOs and countries. This is where the role of leadership, and the guidance of community, will be critical. We are an active participant in AI-related forums and organisations, such as the Partnership on AI, for this exact reason – and we encourage all AI players to get involved and help us develop the best practices for AI.

Our approach to AI is grounded in, and consistent with, our company mission to help every person and organisation on the planet to achieve more.

If we remain true to this – as we always strive to be – then we must also consider how to mitigate any of the potential downsides that might result from technological advancement. Onesource of fear for many, is the idea that AI will change our workplaces and – in certain cases – eliminate jobs. Mitigating this will necessitate nurturing new skills and preparing the workforce (and those who will soon join it) for the future of work.

The transformative power of AI will also mean more regulation from governments across the globe – and across the progressive-conservative spectrum. This will bring private and public sectors into closer collaboration, so AI providers must be prepared to engage, to train, to advocate, and to listen, as we move towards a consensus on the values that we inculcate into AI systems.

Fear not – we’ve found the sweet spot

Some people will always fear the unknown, and others will always stride forward in pursuit of progress. The sweet spot lies between them – in the power of AI to unlock creativity, potential and insight, while still behaving in an ethical and responsible manner.

Put aside the scary chapters of a science fiction future for a moment. There is another icon of pop culture that applies – Mary Shelley’s classic tale of Dr. Victor Frankenstein and his monster. In Frankenstein, the doctor is driven by ambition and ego, to create a being made up of parts, reanimated into life. But the doctor is horrified by the creature he creates and abandons it rather than guiding it and helping it into this new life it finds itself in – ultimately leading to deadly consequences.

The spectre of that ghoulish creature looms large in our minds, but – as the novel so wonderfully conveys – the real monster in Frankenstein is the doctor, the flawed man who creates a life without consideration of the chain of events he has set in motion. Similarly, those of us working in AI today need to be sure that we give our own “creation” firm rules and guidelines for operating in the world.

 

 

realme Pakistan teases realme 5s

Posted on by admin

realme Pakistan teases realme 5s a new powerhero device for real fans

Lahore (Muhammad Yasir) If you thought realme were done for the year with the launch of their premium realme XT well, you’re wrong because the company has just sent out teasers to the upcoming launch of their next smartphone, the Realme 5s. The Fastest growing youth’s favorite mobile brand realme Pakistan confirmed that Realme 5s will be unveiled soon. Company posted a teaser image of realme 5s on their official page to create anticipation amongst realme fans. The image of 5s, reveals that phone looks similar to the Realme 5 series device.

This new model is essentially the same as the realme 5 but with an upgraded primary sensor in the quad-camera setup. The 12-megapixel primary sensor has been swapped out for a 48-megapixel one, giving the new realme 5s considerable advantage. It’s a mid-range handset and it sits sort of right in the realme 5 and realme 5 Pro sector of the market. Upfront, the smartphone features a large 6.5″ display, it has got a 720p resolution of 1600×720 pixels. That being said, at its heart, the phone is powered by a Qualcomm Snapdragon 665 processor, and it also has a large 5,000 mAh battery keeping the lights on.

realme 5s will sport a diamond cut back panel design, a quad rear camera setup at the back. realme 5s features a quad camera at the back that revolves around its 48MP f/1.8 aperture wide angle main camera. Alongside this high resolution camera, you’ve got an 8MP f/2.2 aperture ultra wide camera, a 2MP macro camera and a 2MP depth sensor.

This new smartphone come in two colors: Crystal Red and Crystal Blue. Realme 5s which was launched in international markets last month has become a very popular device due to its premium look and features in a budget price. Major top tier tech reviewers like techno ruhez and 91 mobiles have rated realme 5s as the most “premium looking smartphone” complimenting its stylish design and massive battery.

 

OPPO plans $7bn R&D

Posted on by admin

OPPO plans $7bn R&D push to build a multiple-access smart device ecosystem for the era of intelligent connectivity

 

Ÿ   OPPO plans to spend RMB50 bn ($7bn) on R&D in the next three years to build a technology leadership

Ÿ   OPPO aims to build an integrated technology model to drive change and improvement of customer value

Ÿ   A new line of smart watches, smart wireless headphones and 5G CPE products to be launched in the first quarter of 2020

Lahore (Muhammad Yasir) OPPO today held its OPPO INNO DAY 2019 in Shenzhen under the theme of Create Beyond Boundaries, revealing its insights and initiatives for the era of intelligent connectivity. At the event, OPPO also showcased a variety of smart devices including smart watches, smart headphones, 5G CPE, AR glasses along with key technological breakthroughs in areas such as flash charging, 5G, imaging and software optimization.

The event served as a platform for industry experts, partners and key opinion leaders to elaborate on the future of technology. To introduce, in his keynote speech, Tony Chen, Founder and CEO, OPPO said, “as the adoption of 5G and AI ramp up, intelligent connectivity is increasingly within reach. We believe the concept of connection is just the foundation, whereas the integration and convergence of things will be the future. The concept of intelligent connectivity consists of four key parts, including the convergence of technology and service, the convergence of organization, the convergence of culture and the convergence of technology, arts and humanities.”

Chen also said that, “OPPO has been more than just a phone maker from the outset. In fact, smartphones have simply been a gateway for OPPO to deliver a diverse portfolio of technological services. For OPPO and even the entire industry, there won’t be any company solely focusing on smartphones.”

The three key strategies for the era of Intelligent Connectivity

In the next 3 years, Chen announced an R&D budget of RMB 50 billion (about USD $7 billion) will be set aside to develop core technologies in hardware, software and system in addition to 5G/6G, AI, AR, big data and other frontier technologies.

In order to seize 5G opportunities, OPPO plans to implement three key strategies. For a start, the company will remain committed to core technology R&D to develop world-leading tech; second, OPPO will build a multi-portal ecosystem of intelligent devices with smartphones serving as the key gateway; and finally, OPPO will continue to rethink user service and optimize its content and service offerings.

 Event Highlights https://www.youtube.com/watch?v=UAMI0ckU4aA&feature=youtu.be

 

Building an integrated technology system to power immersive and personalized 5G experiences

Levin Liu, OPPO Vice President and Head of OPPO Research Institute said in his keynote speech, “as the importance of convergence between technologies and services becomes essential,  OPPO is building an integrated technology model that covers five spheres, namely: equipment, data, computing, services and scenarios. The model, in which 5G and AI serve as the infrastructure and our core capacities, integrates all technologies to create an all-around consistent technological experience. OPPO will follow a “three circle scenarios” roadmap that covers personal scenarios, vertical scenarios and convergent scenarios to plan its future lineup of devices.With this, Liu added that OPPO plans to launch smart watches, smart wireless headphones and 5G CPE in Q1, 2020.

Working with partners to realize the era of intelligent connectivity

During the event, OPPO and IHS Markit, a leading global information provider, jointly released the whitepaper titled, “Intelligent Connectivity: Unleashing Opportunities with the Power of 5G, AI and Cloud.” By illustrating the trends and prospects of the industry in the era of intelligent connectivity powered by 5G, the whitepaper provides suggestions and guidelines for the future development of an intelligent and converged ecosystem.

OPPO also hosted a forum titled “Future Integration in the 5G World”, in which a panel of leading industry experts, including OPPO Chief 5G Scientist Henry Tang, well-known Financial Writer and Founder of Hangzhou Bajiuling Cultural Creativity Co., Ltd and Lanshizi Financial Publishing Center Wu Xiaobo, IHS Markit Executive Director Tom Morrod, Microsoft (China) National Technology Officer Qing Wei, Endowed Boya Professor of Peking University and Executive Director of Center on Frontiers of Computing Studies Chen Baoquan, and Founder of Context Lab Sheng Wu, exchanged views on the intelligent connectivity powered by 5G.

Combining insights stemming from the trends of intelligent connectivity and outlining their development stages as well as its own technological roadmap, OPPO is committed to continuing its focus on underlying technology innovations. The ultimate goal is to drive the long-term development of its smart device business, providing users with more comprehensive and personalized technological experiences. At the conference, Chen said that OPPO will continue to stay true to the company’s core values of “Benfen,” while actively working with partners across the entire industry chain in an open and mutually beneficial way to explore the future of intelligent connectivity.


‘Hoga Saaf Pakistan’ launches “Safai Anthem”

Posted on by admin

‘Hoga Saaf Pakistan’ launches “Safai Anthem”,

envisions the rhythm of a Saaf Pakistan

Lahore (Muhammad Yasir) To instill ownership amongst Pakistanis to keep themselves and their surroundings clean, ‘Hoga Saaf Pakistan’ (“HSP”), powered by Dettol, has launched a new Safai Anthem. The anthem envisions a Saaf Pakistan featuring all the HSP ‘Safai Champions’ which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem Badami and Iqrar ul Hasan. The anthem has been sung by Asim Azhar and Aima Baig with Shuja Haider’s composition.

“Music is an impactful way to mobilize the masses”, stated Humayun Farooq, Marketing Director Health of Reckitt Benckiser Pakistan Limited – the makers of Dettol.  “Hoga Saaf Pakistan is not just a social cause that a brand supports, it’s a social movement Dettol is leading to bring the conversation around cleanliness to the forefront. In addition to the numerous hand-washing drives, public service messages and TV shows, this anthem is yet another attempt to mobilize Pakistanis so they unite and take responsibility for a healthier, cleaner Pakistan!”

“Hoga Saaf Pakistan has taken the mantle of cleaning Pakistan and changing our attitude towards solid waste, which is growing at the rate of 2% annually, ending up on our streets eventually”, stated Mr Jerjees Seja, CEO ARY Digital Network. “In partnership with Hoga Saaf Pakistan, ARY aims to inspire the citizens of Pakistan through this anthem to embrace the change and share our vision, so we can bring many people forward to play their responsibility in this noble cause.”

“Hoga Saaf Pakistan”, powered by Dettol, has been working towards driving a Saaf Pakistan through several TV shows, public service messages, clean-up and hand washing drives as well as celebrity supporters. The movement is also Dettol and ARY’s contribution to Prime Minister’s “Clean Green Pakistan” initiative launched in October last year.

 

 

Telenor Pakistan becomes country’s first network

Posted on by admin

Telenor Pakistan becomes country’s

first network to enable FTTT (Fiber to the Tower)

Lahore (Muhammad Yasir) Leading a new era of communication with yet another industry-first, Pakistan’s leading telecom services provider, Telenor Pakistan, has enabled FTTT (Fiber to the Tower) on its network. The initiative is aimed at enhancing customer experience and strengthening Telenor’s network to achieve optimum readiness for emerging technologies.

As the hunger for data grows at an unprecedented pace both in terms of speed and volume, Telenor Pakistan continues to deliver on its commitment to innovate and provide an unmatched customer experience. The FTTT (Fiber to the Tower) technology truly enables Telenor Pakistan to be 5G ready while allowing for much higher bandwidth transport capability for every FTTT-powered site.

Ultimately, it is Telenor Pakistan’s customers who will benefit from this significant network enhancement. FTTT will allow for a much faster and smoother internet experience, lag-free online gaming for games such as PUBG & Fortnite, improved voice and video calls over IP applications such as Skype and WhatsApp, enabling users to experience true broadband-like service. The technology will also improve network reliability in extreme weather conditions gaining significant advantage over conventional solutions allowing Telenor Pakistan customers to experience uninterrupted data services.

“Latency, or the speed at which communications take place, is the decisive parameter for the networks of the future,” said Khurrum Ashfaque, Chief Technology Officer and Deputy CEO, Telenor Pakistan. “With customer-centricity being at the core of our operations at Telenor Pakistan, we have been taking bold steps to boost data speeds and help Pakistanis embark on a digital future that we envision. With better connectivity, doors to new possibilities will open for millions of Pakistanis and the country will witness empowerment on both macro and micro levels. Working with leading fiber infrastructure partners, FTTT is the latest development in Telenor Pakistan’s measures for technological innovation and is a hallmark achievement in the company’s journey towards a Digital Pakistan.”

Telenor Pakistan has been a major Player in the introduction of new and innovative solutions for its discerning customers. The company has always been a frontrunner in the growth of technology and innovation, introducing the country’s first VoLTE (Voice over LTE) and 4.5G networks, and having a diverse portfolio of digital services and products. With FTTT, Telenor Pakistan is geared to bring Pakistan into a new era of technological innovation by enabling its customers to fully reap the benefits of flawless communication.