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TCL joins hands with Peshawar Zalmi for PSL 2020

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TCL joins hands with Peshawar Zalmi for PSL 2020

Lahore (Muhammad Yasir) TCL Pakistan’s No. 1 TV brand, announced that they have again signed up to become Peshawar Zalmi’s partners for the Pakistan Super League (PSL) season 2020.

TCL has been providing customers in Pakistan with advanced and innovative technology products aimed at creating an immersive user experience in the comfort of their homes and are now setting their sights on supporting sporting initiatives in Pakistan.

Peshawar Zalmi, one of the most successful franchises in the Pakistan Super League, is a pioneer in the efforts to develop the youth of the nation by providing them with opportunities to showcase their talents and flair and by collaborating with them TCL is also adding to their vision of empowering the spirit of sports and youth.

Speaking about the renewal of the contract, Sunny Yang, GM TCL Pakistan stated that, “We are very excited to continue our partnership with Peshawar Zalmi for this year again. As a brand focused on the promotion of sports all around the world, we are keen to join hands with one of the leading PSL franchises for the promotion of cricket in Pakistan.” 

Majid Niazi, Marketing Manager TCL added, “Our collaboration with Peshawar Zalmi has been a very positive experience for our brand and a fantastic opportunity to explore sports marketing, so we are now extending our relationship to a much larger scale this year. As PSL 2020 is happening in Pakistan we are very excited about all the opportunities this will provide to both our brands to connect with all Pakistanis. Also, we will look to take this partnership beyond just the PSL and into the promotion of other sports similar to how we supported the Gilgit Baltistan Girl’s Football League last year as well.”

Javed Afridi, Chairman Peshawar Zalmi in his statement said that “We are delighted to have TCL once again as our partner and we would look forward to taking this partnership to great new heights. Our aim has always been to provide our sponsors with the best mileage for their brand and create a prominent position for them on all fronts.”

TCL is one of the leading players in the Global Consumer Electronics industry with a global presence in over 150 countries. TCL has emerged as one of the Top 2 Leading LED TV Brands in Pakistan in 2019 with a particular focus on High-End 4K UHD and HD TVs, in which it already has a significant market share.’

 

 

Telenor reveals 20 Tech Trends that will shape 2020

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Telenor reveals 20 Tech Trends that will shape 2020

Lahore (Muhammad Yasir) Bjørn Taale Sandberg, Head of Telenor Research, revealed during his latest visit to Pakistan, the 20 technology trends that will shape the year 2020. Like the previous year, this year’s technology trends, as projected by Telenor Group’s research arm, will take a prominent lead in developing the global digital ecosystem supported by cellular service providers, device makers, and internet companies. The Tech Trends 2020 were revealed and discussed during an interactive session at Telenor Pakistan Headquarters 345.

According to Telenor Research, real green innovations will eventually go beyond the hype by combining Big Data, AI (Artificial Intelligence) tech, and IoT(Internet of Things) to significantly contribute towards protecting the environment. So far, there has been more of an industrial use of IoT than public and in 2020, the technology will get closer to people to become ‘Internet of Bodies’ with connected health, medical, and communications devices attached to human bodies. While 2019 was the year of 5G testing, another tech trend projects 2020 to be the year of widespread 5G launches; the combination of 5G, IoT, and AI will also spur industry collaborations that share competence and co-create world-changing platforms.

“Many of the trends we spotlight for next year show innovation charging ahead faster than ever, enabled by more access and more demand, as well as by revolutionary new tech platforms and socio-political forces,” says Bjørn Taale Sandberg, Head of Telenor Research. “At the same time,other trends suggest we are having a common technological epiphany, a kind of digital realisation. People are waking up and examining how and where technologies, including AI, Machine Learning, IoT, and new network innovations will best and most securely connect them with the people and things that matter most.”

With more people waking up to the fact that companies make their money from user data by using it to sell tailored advertisements, 2020 will be a year where people start to become more cautious about sharing their personal information on digital platforms. Sardar Mohammad Abubakr, Chief Digital & Strategy Officer Telenor Pakistan, shared how there would be an increase in competition to earn customer trust related to data they share on digital platforms and also commented on other tech trends including better entertainment content by the streaming giants, more and more global players increasing competition in the mobile/console gaming space, and increasing debate around ethical AI & regulation of big tech companies.

“The increased access and demand of technological solutions are helping these trends take shape and drive development of the digital ecosystem faster than ever before,” said Irfan Wahab Khan, CEO Telenor Pakistan and Head of Emerging Asia Cluster Telenor Group. “In this age of digitisation, we anticipate how the technologies and trends will impact people and we aim to connect them to solutions that matter the most to them. Telenor Pakistan’s capability to provide innovative solutions and the identification of these trends enables us to stay ahead of the game and increase our speed to market.”

Chairman Pakistan Telecommunication Authority (PTA) Major General Amir Azeem Bajwa (R), also spoke on the occasion. While delivering his closing remarks, Chairman PTA said, “PTA is playing pivotal role in the growth and development of telecom sector in Pakistan.” He stated that “PTA is facilitating in the provision of high quality and latest ICT services to the consumers. Technology trends forecasted by Telenor are becoming more and more pertinent and relevant to Pakistan and he thanked Telenor Pakistan for charting out the expected technological advancements for long term development of the country.”

Telenor Research is Telenor Group’s corporate unit for scientific research which plays a key role in providing insight and competence that enable Telenor to become a software and data-driven company. For a detailed insight into the Tech Trends for 2020, visit:https://www.telenor.com/innovation/research/tech-trends-2020/

Samsung’s Family Hub Brings Food AI and Automation into the Kitchen at CES 2020

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Samsung’s Family Hub Brings Food AI and Automation into the Kitchen at CES 2020

Lahore (Muhammad Yasir) Samsung Electronics Co., Ltd. unveiled the latest edition of its Family Hub refrigerator, with intelligent new features that automate meal planning and other daily tasks and deliver a more personalized experience. Family Hub for 2020 will enable families to more easily share life’s important moments with one another and control more of the connected devices within their smart home.

“In the five years since we launched Family Hub, we have introduced innovations that reflect the new ways that busy, modern families are managing their daily lives,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “The latest Family Hub is the most innovative yet, with more personalized, intelligent features that enable busy families to stay better connected to one another.”

The latest version of Family Hub is simple, sophisticated, and modern, making it the perfect addition to today’s connected kitchen. In response to years of consumer insights with Family Hub, the next generation delivers innovative features that people want the most: AI-enhanced cameras inside the refrigerator and improved, thoughtful meal planning and recipe suggestions tailored to personal preferences. The new Family Hub also enables families to share more types of media and entertainment together, and brings a new level of control to the connected home.

Intelligent Meal Planning

Family Hub is more streamlined and more personalized than ever, meaning you’ll spend less time preparing your meals and more time enjoying them. It customizes the entire food experience for you—recommending Smart Recipes based on the dietary preferences you set, helping you come up with a weeklong Meal Plan based on your refrigerator inventory, and preparing your Shopping List with all the right ingredients.

Family Hub’s ViewInside cameras have been upgraded with brand-new AI image recognition technology, which automatically scans the products inside your fridge, identifies them, and sends you updates on items your family has added or depleted. Family Hub’s Meal Planner is also smarter, with the Quick Plan feature now offering a week’s worth of recommended recipes with just one click.

Another new feature for meal planning is brought to Family Hub through innovative technology from Whisk, a food AI startup recently acquired by Samsung NEXT. Whisk can help you plan an entire meal—or even a week’s worth of meals—by adjusting recipes based on the number of guests you expect and building a smart shopping list that consolidates ingredients from several recipes.

Bring Your Family Closer

Since the launch of the Family Board last year, families have been using this virtual bulletin board to enhance life’s special moments, sharing favorite songs and images for the whole family to interact with. Now, for the first time, the Family Board supports video clips, so you can transfer videos from your smartphone to the refrigerator and relive important memories together.

To make sharing easier, Family Hub has also updated the SmartView feature, which mirrors content from connected Samsung TVs and Samsung mobile devices. With portrait mode, you can enjoy vertical smartphone videos, as well as your favorite social media content on the full screen of Family Hub. With almost half a dozen options available, your family members can continue to enjoy music from their favorite music streaming apps.

 Connect and Control Your Smart Home

The new Family Hub takes managing your smart home to the next level. You can monitor and control over 1,000 SmartThings-compatible products throughout your home: turn your lights on or off, see who’s at the front door, set the temperature, and lock the front door. And with the addition of the new SmartThings Video widget, you can now view multiple security cameras at-a-glance, to keep an eye on your entire home from the kitchen.

The new Family Hub software enhancements will be available this spring. For more information about the product or Samsung Home Appliances, please visit http://www.samsung.com.

The next-generation Family Hub features new AI capabilities to streamline meal planning, from the grocery store to your home

JBS becomes the only ‘Platinum Partner’ of Hewlett Packard Enterprise in Pakistan

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JBS becomes the only ‘Platinum Partner’ of Hewlett Packard Enterprise in Pakistan

Karachi (Muhammad Yasir) Jaffer Business Systems Ltd. (JBS) recently acquired the ‘Platinum Partner’ status of Hewlett Packard Enterprise (HPE). They are the first and only partners of HPE to have achieved Platinum status in Pakistan for FY20 and it is the highest level of partnership status assigned by HPE globally. This level is assigned to partners having highest level of certifications and competencies in HPE partner network.

Before acquiring Platinum status, JBS held the status of being their Gold Partner in Pakistan for several years. The level is achieved by partners based on their sales performance, services and competency level.

Expressing his views on achieving this new milestone, Syed Adil Wadood, Country Manager, Jaffer Infrastructure Solutions, Jaffer Business Systems said, “JBS is committed to improving businesses by integrating latest technology and providing innovative solutions. Being amongst the top technology contributors in Pakistan, JBS has been an HPE partner in the country so that it can play its role in order to harness the entrepreneurial culture in the country. HPE, has shown promising success over the years by helping us discover our competitive edge. Through this newly unlocked achievement we aim to provide our clients with enhanced productivity and help them in transforming their businesses for the better.”

JBS teamed up with HPE to deliver innovative solutions to meet their customers’ most stringent business needs.

Khushhali Microfinance Bank awarded “Best Microfinance Bank” in Pakistan

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Khushhali Microfinance Bank awarded “Best Microfinance Bank” in Pakistan

Islamabad (Muhammad Yasir) Khushhali Microfinance Bank Limited is the pioneer in the industry of microfinance banks. The bank has been acknowledged and awarded the ‘Best Microfinance Bank’ in Pakistan for a second year running; by the Pakistan Banking Awards 2019. These awards are held on a yearly basis by the Institute of Bankers Pakistan, with knowledge partners AF Ferguson and media partners Dawn Media Group.

The award was bestowed upon Khushhali Microfinance Bank Limited for their exemplary performance in the ever growing outreach with penetration efficiency. The bank achieves this with their attention to details in their processes. They are extremely focused on bringing innovative solutions to their consumers on a regular basis, to enable the rise in benchmark for the industry.

While the banking industry’s representatives where present in strength. The awards held each year were also attended by the regulatory bodies and the stakeholders of the industry.

While receiving the award, Mr. Ghalib Nishtar said, “Receiving this award on behalf of Khushhali Microfinance Bank Limited is a humbling experience. Cultivating a community of microfinance, hand in hand with our consumers is a core value of Khushhali Microfinance Bank Limited. We aim to providing the best possible solutions to our consumers to enable them to build and create their dreams with ease and comfort. Entrepreneurship is a key component in the growth of our economy, and we at Khushhali Microfinance Bank Limited are honored to be a part of the country’s economic growth. This award is also a testament to the hard work and dedication of the team of Khushhali Microfinance Bank Limited.”

He further went on to say, “we are excited to be presented this award as it is a result of the innovation of our team. The award also proves to us that we are on the right track of providing formal financial access to the marginalized segments of Pakistan. This award will go a long way to providing a boost in the motivation levels of the industry. This award should serve as their motivation to go after innovating solutions to bridge the gap between the banking industry and the non-banking industry.”

The Banking Awards ensure that the efforts put towards the development of new and improved products and services are recognized. This allows for the coming year to also be spent innovating solutions for the industry. The collective effort helps in bringing the bar of performance higher each year. Pakistan Bankers Award also awarded excellence in the areas of financial inclusion, customer convenience, technology in banking, Islamic Banking, trade finance including SME and agriculture.

The panel of jurists was curated carefully and included members bringing their broad and diversified experience of working in the finance industry. Each award was finalized after a rigorous process of analysis and review of performance within each category.

Samsung Unveils New Lifestyle Home Appliances at CES 2020

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Samsung Unveils New Category of Innovative  Lifestyle Home Appliances at CES 2020

Lahore (Muhammad Yasir) Samsung Electronics Co., Ltd. is continuing to set the standard for the modern home with a full range of award-winning innovations at CES 2020. These new smart appliances reinvent daily tasks, empowering people to spend their time focusing on the things they love, with the people they love, in a space they love.

“At Samsung, our goal is to develop home appliances designed for the way we live now—appliances that blend modern design with innovative new technologies,” said Harry Choi, Senior Vice President, Digital Appliance Design Team & Lifestyle Labs, Samsung Electronics. “With these products, that’s exactly what we’re giving our consumers—the ability to choose from several home appliances that make their home lives more convenient, more connected, and more meaningful.”

Samsung’s expanded offerings reflect the new ways we’re living our lives at home: No longer just a place to rest and relax, the home is now a gym, an office, and a place for entertainment. Based on these changing trends, Samsung has been driving innovative new designs and reimagining what appliances do for us with products that are flexible, multifunctional, and set a new standard for personal style.

Modular, customizable designs that set new standards

  • An innovative and beautifully designed refrigerator, the BESPOKE refrigerator establishes a completely new category of customized home appliances. Through the creative use of materials and colors, you can put your personal stamp of style on your kitchen. You can even customize the functions of the refrigerator with Flex Zone, a compartment that can be used as either a fridge or a freezer.
  • Designed for small spaces, the Portable Slim Double Induction makes it easier to prepare meals anywhere in the kitchen—or even in another room in the home. It powerfully and precisely cooks with two induction burners, each with nine different power levels to suit any culinary need. The burners can function separately for sauté pans and pots or as one unified, larger surface when grilling or cooking with bigger cookware.
  • Samsung’s new Cube Refrigerator series offers three new models of small refrigerators: These modular refrigerators come in a variety of stylish colors that blend seamlessly into any décor. Their unique, finished, stackable design means they can be placed anywhere in any room. And that includes the bedroom—with a special cooling technology, they are quiet enough to place comfortably in the space where you sleep.
  • The Samsung Shoe Care System represents a first-of-its-kind innovation in home shoe care. It provides an easy and convenient all-in-one solution that helps you care for some of your most valuable fashion investments, giving you the ability to deodorize, dehumidify, and dry your shoes with one convenient device. It helps your shoes last longer, look better, and feel fresher.

Modular home appliances with new technology, thoughtful design and connectivity can be customized to fit the needs of any modern home

Samsung Announces the Awesome New Galaxy A51

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Samsung Announces the Awesome New Galaxy A51

Lahore (Muhammad Yasir) Samsung Electronics Co., Ltd. today launched the Galaxy A51, the latest addition to the Galaxy A series family. Built to bring meaningful innovations and awesome mobile experience to everyone, the Galaxy A51 is packed with enhanced features: a longer lasting battery to keep up with your busy lifestyle, a smarter camera to help capture the world as you see it and an Infinity-O display that gives an uninterrupted visual experience. All of this is brought together in a unique and affordable package at an Awesome price of 53,999 PKR.

“We’re excited to build on the successful Galaxy A portfolio with the Galaxy A51. Since its launch last year, the Galaxy A series has become one of the most beloved smartphone ranges. The new Galaxy A51 continue to offer the essential innovations that people love,” said Mr. Roy Chang. “We know that people want a device that looks good, lasts longer and captures every experience as it happens, and we’re proud to continue to deliver on those needs with the latest Galaxy A device.”

Advanced Camera Experience

With four top-of-the-range rear cameras, the Galaxy A51 is built for capturing those moments in life that matter most. Featuring a main camera, Ultra Wide, Macro and Depth cameras, combined with intelligent features, the Galaxy A51 allow you to capture almost anything you experience in clear detail and stunning scale.

Four rear cameras, Infinity-O Display and

long-lasting battery offer advanced mobile experience

The main camera photographs stunning images with a 48-megapixel camera on the Galaxy A51. Taking crisp and vivid shots, this camera will let you snap the best photo possible – day or night. The Ultra Wide camera has a 123o degree angle lens, giving you the same peripheral vision as the human eye and if the shot requires it, the intelligent switch function recommends Wide Shot and automatically switch it on for you. The Macro camera brings objects into crystal-clear focus to capture every last detail while the Depth camera lets your subjects stand out using Live Focus effects.

High-Quality Video Recording

With Super Steady Video you can now shoot smooth and stable videos of any adventure. Super Steady Video removes camera shake whether you are shooting a video of a moving object or you’re moving yourself with the device in your hands. Even when you’re running, hiking or even chasing your pets, the Super Steady Video will help you capture the moment perfectly.

Uninterrupted Visual Display

The Galaxy A51 offer Super AMOLED edge-to-edge Infinity-O displays. With a screen size of 6.5-inch, the display provides an expansive and immersive experience – forget the world around you and watch your favorite show or game on one of Samsung’s largest mobile screens yet.

Stay Connected Longer

The Galaxy A51 come with a large 4,000 mAh battery so you can use your phone longer throughout the day. With 15W fast charging capabilities you have come to expect from Galaxy smartphone, you won’t be without your phone long when it needs a boost to recharge.

Galaxy A51 also provide access to Samsung’s ecosystem of intelligent apps and services including Bixby (Vision, Lens Mode, Routines), Samsung Health. The devices are also protected with the defense-grade security platform Samsung Knox.

HUAWEI Y9 Prime 2019 Goes on Pre-order in a 64GB Version

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Huawei’s Mid-range Killer HUAWEI Y9 Prime 2019 Goes on Pre-order in a 64GB Version

Lahore (Muhammad Yasir) As the saying goes that good things come twice, Huawei has opened pre-orders for its bestselling midrange killer HUAWEI Y9 Prime 2019 yet again. But, this time the device comes in a 64GB version with all the top notch features that made it one of the best smartphones of 2019. The pre-orders run from Friday, 10 January till Thursday, 16 January, 2020 where customers can get a free HUAWEI Bluetooth Speaker worth PKR 5,000/- on pre-ordering the device.

 The midrange killer comes reloaded in a 64GB version to let more and more people experience the bestselling features of HUAWEI Y9 Prime 2019

This device won laurels and hearts last year – setting new records in its price segment. The smartphone is enriched with additional power and boasts Huawei’s first 16MP Auto Pop-up camera, a 6.59” Ultra FullView Display and is fully loaded with many great features. Now, the 64GB variant lets more and more people enjoy the flagship features that they have come to associate with Huawei.

A Truly Authentic Bezel-free Experience

The HUAWEI Y9 Prime 2019 has achieved sheer elegance, as it contains no notch, slider, or hole. It delivers a truly futuristic, wholly immersive viewing experience with this smooth and unobstructed glass surface on its screen. Measuring 19.5:9 in aspect ratio, the 6.59” Ultra FullView Display comprises of a 91% front surface with world-class aesthetics.

A Pop-up Camera that Captures Stunning Images in Low-light

HUAWEI Y9 Prime 2019 debuts Huawei’s top-performing 16MP primary camera packed with f/1.8 aperture that receives 50% additional light compared to the traditional f/2.2 aperture, usually installed on other smart devices. It has the ability to focus more vividly and quickly, while it is also more effective in reducing noise. Thus, the clarity, contrast and overall quality of selfies is significantly enhanced. The device is enriched with Artificial Intelligence to use image-stabilization algorithms that allow more stabilized imaging. At the back, it sports a 16MP + 8MP + 2MP Triple AI camera that captures stunning imagery.

Long-lasting Battery that gives Superior Performance

The device is powered by the 12nm Kirin 710F processor and equipped with a 4,000 mAh battery. Coupled with a 4GB and 64GB storage, it gives a real power-packed performance.

Futuristic 4D Gaming

Backed by Huawei’s pioneering research and development, the HUAWEI Y9 Prime utilizes AI in a creative manner to identify a wider range of gaming scenarios, to match them with real-life sensations, like reloading, recoil, and the waves from an explosion. Stay on edge, and game with an edge!

The pre-orders can be booked at a more affordable price of PKR 31,999/-. The customers can choose from three beautiful colors of Midnight Black, Sapphire Blue, and Emerald Green – each reflecting an inspirational and distinct visual identity. Moreover, the buyer will also get a HUAWEI Bluetooth speaker worth PKR 5,000/- absolutely free*.

* offer valid on pre-orders only.

Free gifts are given on a first-come, first-serve basis*.

Exhibition of History Opened at the IAC

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Exhibition of History Opened at the IAC – News Update Times

Lahore (Muhammad Yasir) The Institute for Art and Culture (IAC) held a History exhibition on 9 January, 2019. The exhibition displayed students work for the course, ‘History and Theory of Architecture and Urbanism’, taught by Ar. Pervaiz Vandal, Ar. Mehwish Abid, Ar. Sanya Jafri, Ar. Salman Basharat. The exhibition was inaugurated by Vice Chancellor of IAC, Prof. Sajida Vandal.

The exhibition is based on observational and inquiry based practices carried out by students in the form of various history assignments with Lahore as a case study. The objective was to sharpen students’ understanding of the present in a holistic and integrated format, whereby they appreciate the unfolding of the history’s dynamics with particular reference to Lahore and Pakistan.

The course covered the immediate past since 1947 of the newly formed state and complexities of its architectural identity. The exhibition reflected the art and architecture in Pakistan, growth of cities, technological developments, and the social complexities that prevailed at the time and the influences that led to a variety of architecture.

The exhibition explores the present maelstrom of cultural dilemmas in Pakistan that have come to us through a historical evolution of thousands of years. Its study holds the key for our future clarity and understanding of our history. Students were required to spend time in their neighbourhood and become fully aware of their present realities and identify the three typologies of urban networks present in Lahore. This was done to understand how to unfold history of the sub-continent focusing on the issues faced by the current state. They documented their research by making journals, sketches, writing and photographic data during their visits to various sites in the city.

realme Pakistan announced amazing price discounts on realme 5 pro

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realme Pakistan announced amazing price discounts on realme 5 pro

Lahore (Muhammad Yasir)  realme’s upward trajectory in Pakistan has been phenomenal since past one year, realme has been aggressive in its approach, launching successful budget to mid-range smartphones with an attractive spec sheet and affordable pricing. realme has made a name for itself by selling smartphones with powerful hardware at prices aggressive enough to go up against its competitors.

The realme 5 Pro runs Android 9.0 ColorOS 6.0 operating system available in 2 variants – 4 GB Ram +128GB internal memory is now priced at PKR 35,999 and 8 GB Ram +128GB internal memory is priced at PKR 40,9999.

The realme 5 Pro comes in Crystal Green and Sparkling Blue colors, giving a power-packed performance with newly upgraded Snapdragon 712. The realme 5 Pro’s flagship quad camera setup with 119° ultra wide-angle lens (8MP), 48MP Sony IMX586 main camera, portrait lens (2MP) and ultra macro lens (2MP), along with a 16MP Sony IMX471 AI front Camera, provide unmatched image experience in the segment. The realme 5 Pro features a 6.3-inch FHD+ Dewdrop Full Screen, with new gradient holographic colors and reflecting textures, to achieve a richer layered visual effect.

realme 5 Pro  powered by Snapdragon 712 Mobile Platform, engineered to deliver on Power, Performance, Camera, Gaming plus more, and equipped with a 20W VOOC 3.0 Fast Charge, and  a flagship IMX586 48MP quad camera setup with will be most affordable premium phone in the category, is now starting from Rs. 35,999/-

The 5 pro truly a mid-range killer has had famous tech youtube channels like Video Wali Sarkar & Reviews PK give rave reviews. They dubbed it as the easiest recommendation for users looking to buy a beautiful device with the most powerful processor and camera capabilities but that’s easy on the pocket. The device comes with a beautiful diamond cut design on the back and two color variants, Sparkling green and crystal purple. It’s powered by the octa-core Qualcomm Snapdragon 712 SoC the newest chipset from QUALCOMM and also the latest and fastest processor for mid-range devices aimed for gaming. This is paired with 8GB of RAM and the Realme 5 Pro also comes with support for VOOC Flash Charge 3.0 technology, which is claimed to charge 55 percent of the battery in just 30 minutes.

Since its entry into the Pakistani market 12 months ago, realme, has already launched 9 products across different price segments from premium flagships to trendy mid-rangers, all designed particularly for the youth. They are also gearing up for the launch of their latest additions in the classic realme series in the coming months. realme is proving it has planned an even steeper growth trajectory than its parent company through a targeted focus on the youth.