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3 Social Media Strategies to Follow in 2020

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Social media marketing, the arena is dynamic. It has become quite a challenge to keep up with the latest trends. Now social media marketing has become part of different professions and is becoming increasingly tech-driven. These innovations help consumers find and use different products and services they need. The recent developments are changing how customers interact with brands. However, in order to remain on top of the competition in digital marketing in Dubai, there are certain trends or strategies businesses must follow and trendsetter companies like onlinemarketing.ae.

#1: Share Stories

Story sharing has become very popular on social media. Instagram stories are a favorite and more than 500 million users share their stories daily. WhatsApp statuses are also a different version of stories and now Facebook has started story sharing. This development is taking digital marketing in Dubai to a different level. Businesses are also using this strategy to make their social media presence known. If you want your business to succeed in 2020, then you need to increase your focus on sharing stories on social platforms.

While stories have a format that engages viewers, brands have to face the same challenge of increasing their income. This means they have to write content and use images and videos that captivate the audience. They have to stand out from the crowd and make it interesting for people to check their stories. They must be able to get people to want to swipe up to visit the brand’s website. There are some tools, which help make powerful stories and launching them. An example is a tool launched by BoostApps, which offers effective content and story creation tools. Another example is StoryBoost. It provides an affordable and story creation tool that helps anyone put engaging stories in frames.

#2: Personalization

This strategy is replacing interruptive experiences. Social media is one of the most common strategies for digital marketing in Dubai. In the past year, people used interruption as a strategy to get the attention of social media users. While scrolling through feeds, advertisements by brands will pop up out of nowhere to engage them. However, this tactic has lost its impact. Now consumers have control over what they see and follow. They have control and therefore, only content that they are interested in will show on their screen. Therefore, winning their time and attention has become difficult. The best way to do this is by personalizing the message. Now there are tools that you can use to customize messages and target individual customers personally.

A good example is Starbucks. It incorporated omnichannel strategies and made personalized campaigns using its own mobile app. This enables it to provide a targeted and unique experience for customers individually. It personalizes the messages based on the customer’s in-store purchases and their location. This allows Starbucks to send relevant and targeted advertisements in the form of messages.

You will need to research and use technology that can help you collect and analyze the customer data you collect. Then you must use the information to build a personalized experience for each potential customer. If you are looking for a suggestion, then explore Duda.

Duda Personalization

This app enables you to create a variety of triggers and to order personalized landing pages to target different segments of visitors. There are numerous similar apps in the market today. They collect, analyze, and help you create ad campaigns based on the insights.

At an even more advanced level, AI-powered tools enable you to have a broader level of access to data. This, in turn, ensures that you are capable of providing your customers with exactly what they are looking for. It monitors their behavior and allows you to build the right ads for maximum lead generation and conversions. Digital marketing in Dubai is going to become more competitive in 2020, so you need to gear up and go ready for a battle in this arena.

Usually, consumers agree to share their personal information because they feel that you can offer them something valuable. Of course, one important matter to address is customers’ personal data and privacy. You have to be careful about how you handle the data you have. You may have someone’s personal data because they opted into something you offer, or they may have registered on your site. However, you need to justify gathering the data and about how you use it. It must provide them value in return for sharing their information.

In 2020, another interesting development in digital marketing in Dubai will be the use of real-time personalization. It is another fast-growing trend and it uses AI and machine learning. Imagine making adjustments on-site in real-time, based on how a specific user is interacting with your website.

Personalization in marketing is going to give users a much better way of finding what they need.

#3: Augmented Reality (AR)

This strategy is offering more opportunities to connect using cameras on smartphones Unlike VR or virtual reality, which is more about the real physicality, AR enhances the user’s view. It enables marketing by targeting making users see things with a real-world context.

AR enables brands to create a one-of-a-kind, immersive experience. It facilitates brand-building and connection opportunities. With augmented reality, businesses will be able to give their users a virtual tour of their facilities, host virtual events, and give customers a virtual way of exploring their products without the need to visit the actual store. Some industries that are integrating AR in their marketing include real estate businesses in different parts of the world, including the UAE. People can have a virtual tour of properties before investing in them. They do not need to visit the property and a virtual tour helps them get a detailed look from the comfort of their homes.

Social media is entering a new age and is going to be increasingly driven by AI and machine technology. To be able to keep pace with the fast-growing world, brands need to develop their approach to digital marketing in Dubai. Start following these strategies and start making the necessary changes to take the lead in 2020.

 

realme Pakistan featuring Helio G70; realme C3

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realme Pakistan teases one of the much-awaited

entry-level smartphones featuring Helio G70; realme C3

Lahore (Muhammad Yasir) realme announced its entry-level C3 smartphone few weeks ago in international market and now the company is teasing the handset in Pakistan. It appears that the Pakistani market will get a different version with one extra camera but thankfully it will be the one with the first Helio G70 quard-core chipset.

The official realme Facebook in the country outlines some of the key specs of the phone and “triple camera” is one of them. The currently released version features a 12MP main camera and a 2MP secondary one so we would assume that those two are to stay but we don’t know anything about the third one just yet.

realme is partnering with various universities in order to have a campus launch event. Focusing on youth and representing youth philosophy this type of campus launch will be one of a kind in Pakistan.

The realme C3 is set to arrive in two configuration variants: 3GB RAM with 32GB storage and 4GB RAM with 64GB storage alongwith the presence of Helio G70 chipset inside. The smartphone is housed with 5,000mAh battery capacity. It is undoubtedly a huge battery and to put things in perspective, combining the high performing chipset with massive battery the device has been publicized internationally as “Gaming Monster” it is claimed to offer up to 30 days standby time, 43.9 hours call time, 19.4 hours music streaming, 20.8 hours YouTube playback, and 10.6 hours of PUBG gaming.

The upcoming budget smartphone will have a 6.5-inch Mini-drop Fullscreen display with Corning Gorilla Glass. The term “Mini-drop” here refers to the small dot-like notch that is present on the front panel. The phone is said to offer an 89.8% screen-to-body ratio suggesting that there will be slim bezels.

It is an AI-powered camera setup which means there will be a few useful camera features to deliver better output. Some of these include Chroma Boost, slow-motion video recording, HDR mode, and selfie panorama mode.

Notably, the Realme C3 would be the first smartphone with the Helio G70 chipset to launch in Pakistan, so it will be interesting to see how the company prices it. To recall, the Helio G70 chipset was launched recently aimed at offering better gaming performance in the budget and entry-level segment.

TPL Trakker inks partnership with MiRyde for Location Based Services

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Lahore (Muhammad Yasir) TPL Trakker has partnered with MiRyde, a Canadian Ride Sharing Transportation Company, which started operations in Lahore last year, to provide Location Based Services which are developed on Pakistan’s first Digital Mapping Service, TPL Maps, a business segment of TPL Trakker.

Following the partnership, MiRyde’s app will be powered by TPL Maps with the aim of contributing data to the community. Backed by TPL Maps, MiRyde will offer the largest localized location based dataset with over 400 cities, 4.4 million geocoded addresses, 2 million Points of Interest (POIs) and over 500,000 km of road network across the country, providing unmatched convenience to commuters who need a quick, affordable and safe ride in any city.

To mark the occasion, a signing ceremony was held at Centrepoint, TPL’s Head office in Karachi, on the 14th of February. Present at the occasion from TPL were, Sarwar Ali Khan (CEO – TPL Trakker), RizwanAkhtar (CEO – MiRyde), ArifJafri (Director – MiRyde) along with other management team members from both companies.

Speaking at the occasion, Sarwar Ali Khan, CEO, TPLTrakker said, “As a leader in IoT and Technology solutions, we are proud to support the growing community of innovative startups and large enterprises in Pakistan. In the coming years, we expect exponential growth in the usage of our Location Based Services, already taking upon hundreds of millions of API calls”.

Located in Mississauga, Ontario, MiRyde started operations in Pakistan in August 2019 and is now expanding to other cities. By December 2020, MiRyde will provide employment opportunities to 500,000 people in Pakistan. The ride hailing service values its employees and plans to provide 90% profits from each ride to their drivers along with bonuses to top performing employees.

RizwanAkhtar, CEO, MiRyde said, “We are extremely excited to have a local partner as we believe in promoting and deploying home-grown technologies. I am confident that with TPL Trakker, we will further expand our footprint, utilizing geo-optimization to enable our drivers to reach locations quickly and efficiently.”   

 

Naya Nazimabad Hosts Send Off Lunch for Karachi Kings and Quetta Gladiators

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Karachi (Muhammad Yasir) To celebrate Pakistan Super League seas 5 being played in Pakistan, Naya Nazimabad hosted a send-off lunch in honour of the PSL Teams Karachi Kings’ and Quetta Gladiators. The ceremony was attended by Governor Sindh, Imran Ismail; Provincial Minister; Saeed Ghani; Mayor Karachi, Waseem Akhtar; Commissioner Karachi, Iftikhar Shallwani; along with top businessmen, bankers, cricketers and a large number of cricket lovers at Naya Nazimabad.

Both the teams – Karachi Kings and Quetta Gladiators were also present along with their respective owners, Mr. Salman Iqbal and Mr. Nadeem Omar, and their advisors Mr. Wasim Akram and Mr. Moin Khan. Both Mr. Salman Iqbal and Mr. Nadeem Omar expressed their exuberance at cricket coming back to Pakistan and resolved to keep working for its continuity.

Mr. Arif Habib, addressing the teams said, “Cricket is a game of thrills which the entire nation loves and enjoys. We wish Quetta Gladiators and Karachi Kings all the best and look forward to watching the teams playing competitively.”

Referring to the recently issued letters by the DC-West which have raised some unfound observations about the Naya Nazimabad Project, Mr. Arif Habib, explained that such observations have been raised in the past as well and investigated by different courts and regulatory agencies. All such investigations have concluded that the land title of Javedan Corporation Limited (JCL) is absolute, lawful, clean and clear. The project has been approved after investigations by various agencies. It is a model housing society that offers all recreational facilities including parks, grounds, stadiums and mosques etc. for healthy and wholesome living.

Naya Nazimabad is a project of JCL, which has almost 4,000 shareholdera and is listed on the Pakistan Stock Exchange. It is not a proprietorship or a privately owned company. It is in fact the only listed company which is engaged in the business of development. Present sponsors had acquired this company through a transparent, privatization process. The land owned by this company, which makes Naya Nazimabad, is either 99 years leasehold land or free-hold land. This land is in the company’s possession even before its nationalization in 1972.

In 2011, company launched Naya Nazimabad project after obtaining all regulatory approvals as prescribed in relevant laws. Till date, over 2,800 allotments have taken place, 1,000 leases have been completed and the project has 30,000 houses in prospect and potentially 150,000 residents will benefit of contemporary modern healthy living.

He further said, that Ghat-Wadh form no. 35 reflects the measurement and demarcation of the land only. It has nothing to do with the land title, which is perfect and spotless. The form was issued following the due process. DC-West letters are in contempt of the restraining order issued by the Sindh High Court on February 11, 2020. The company is serving legal notices to DC-West in this regard.

Mr. Arif Habib restated sponsors’ resolve to continue to develop Naya Nazimabad for the progressive middle-class of Karachi as the benchmark in its class.

Enablers has set up its very first Incubation Center in UMT

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Lahore (Muhammad Yasir) Enablers has set up its very first Incubation Center in UMT, Lahore as a part of Enablers 2020 Vision. MOU has been signed between the management of UMT and Enablers, and both parties are all set to go.

Enablers’ 2020 Vision is to discover future possibilities and Enable people of Pakistan. The CEO of Enablers, Mr. Saqib Azhar aims to create 2 MILLION jobs in three years. To progress further towards his goal, Enablers has planned to establish incubations centers in all universities of Pakistan for empowering our youth.

With the progress of the eCommerce industry in Pakistan, the demand for individuals who can provide administrative support has also been increased. To meet this demand and to achieve the goal of creating 2 Million Jobs in three years, Enablers has come up with the innovative idea of creating incubation centers at universities all over Pakistan where Enablers’ Amazon and eCommerce experts will share their knowledge and experience with the students and help them discover facts about the biggest International eCommerce Platform, Amazon.

University students are more zestful, dreaming to achieve big goals in their life. But there are not many opportunities out there in the market, and even if they manage to get a job, it will not be according to their caliber. Fresh graduates and Masters lack experience because of their studies due to which finding a good job for them is quite difficult.

Well, if you are a university student and worried about your future, then Enablers is here to rescue you!

Enablers plan to set up Incubation Centers in universities for the convenience of students. In these centers, students will get the most up-to-date and advanced training sessions under the supervision of Enablers’ Amazon experts and successful Amazon sellers, without causing any hindrance in their studies. They will train bachelors and postgraduates about building their own Amazon FBA business and how to be a virtual assistant so that in the future, they can provide freelancing services.

This training will help students to start freelancing jobs along with studies, stand on their own feet, help them in their future endeavors, and assist them in getting highly paid Amazon-related jobs in the future. Not only this, but they can also build their own Amazon FBA business in the future or become a member of the Enablers team, helping Enablers Team in enabling others like them.

Right now, Enablers has set up its first incubation center at UMT, but looking at the motivation of Enablers Team, we are sure that soon their incubation centers will be in all universities of Pakistan.

Crown Group Signs MOU with Total Parco

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Lahore (Muhammad Yasir) Crown Group, a leading two and three-wheeler automotive giant, has partnered with Total Parco Pakistan (TPPPL), a globally recognized player in the oil industry, to introduce a new infusion of quality Ultra Boost Multi-Grade Engine Oil which will be available all across Pakistan. Formulated in France, the high quality engine oil will not only rejuvenate vehicles engine life but also actively clean it due to its Pro-Cleansing Formula Technology.

The signing ceremony took place at local hotel with the presence of dignitaries from both the respective organizations including Chairman Crown Group, Mr. M. Farhan Hanif, Managing Director, S.M Kashif Qaseem along with other directors of the group. The agreement was signed between Business Development Director, Crown Group – Mr. Zohaib Farhan and Vice President, Total Parco Pakistan Pvt. Ltd – Mr. Zaza Kandelaki.

With a monthly sale of up to 10,000 motorcycles, Crown Group has now diversified its operations across motorcycles, all engine parts, batteries, body parts and tyres for two and three-wheelers. Their production capacity is laid out strategically in two factories in Sadiqabad, one motorcycle factory and 8 Chinese joint venture factories in Karachi and an industrial park in Port Qasim, Karachi.

Crown is a leading brand in the two and three wheeler industries of Pakistan and the only local consumer brand that exports to international markets while offering solutions for all segments of the industry within Pakistan.

UK Deputy High Commissioner in Karachi visits Central Depository Company

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Karachi (Muhammad Yasir) A delegation from British Deputy High Commission (BDHC) Karachi, headed by His Excellency Mr. Mike Nithavrianakis, British Deputy High Commissioner in Karachi visited the Central Depository Company (CDC) on February 13, 2020. Representatives of leading Pakistani corporates and UK Businesses in Pakistan attended this event.

Mr. Moin M. Fudda, Chairman CDC Board of Directors, welcomed the delegation and spoke briefly about the long term friendly relations between UK & Pakistan while stressing on the need to foster greater ties on economic, business and other fronts. Mr. Badiuddin Akber, CEO-CDC, gave a presentation on the Pakistan Capital Market landscape and CDC’s key role in its development.

At the event, British Deputy High Commissioner, Mike Nithavrianakis spoke about the untapped potential Pakistan has to offer and how the landscape of UK Business in Pakistan needs to expand and grow. Mike Nithavrianakis said “Although I am the Deputy High Commissioner with responsibility for Sindh and Balochistan, a more prominent part of my role is being the director of trade. We feel that diplomatically, in a country like Pakistan, where significant improvements in the security situation are changing perceptions, we need to shift the conversation towards mutual prosperity and increased trade investment.” 

He lauded CDC on its achievements in transforming the Pakistani Capital Market and highlighted the improvement of Pakistan’s ranking to 28 places in the area of Ease of Doing Business, according to the World Bank Index.

Faysal Quraishi makes a TV comeback

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Faysal Quraishi makes a TV comeback with

7th Sky Entertainment’s Exciting New Project Muqaddar

Lahore (Muhammad Yasir) Heralding Pakistan’s entertainment landscape for the past decade, 7th Sky Entertainment, has been consistently producing stellar content for the screen. The eminent producers Abdullah Kadwani and Asad Qureshi are back with another mega-production “Muqaddar.”

Starring in the lead are Faysal Qureshi and Madiha Imam in this unconventional story of power games, ethics, and love. It centers on a story of a feudal lord Saif, played by Faysal Qureshi, who falls for the RJ Raima, played by Madiha Imam after meeting her at a radio show. Raima is an independent and ambitious girl, whereas Saif is a stereotypical influential man who uses his power to get what he wants.

Written by Iqbal Bano and directed by Shehrazade Sheikh, it stars an ensemble cast, including Ayesha Gul, Ali Ansari, Haroon Shahid, Shameen, Fazila Qazi, Saif-e-Hassan, Berjees Farooqui, and Shahzad Mukhtar. It is produced under the banner of 7th Sky Productions who are currently garnering excellent reviews for Kahin Deep Jalay, Deewangi, Munafiq, and Darr Khuda Se.

7th Sky Entertainment is all set to show another brilliant story with this much-anticipated project. The new drama Muqaddar is set to go on-air from 17th February on Geo TV.

Infinix and Shadab Khan join hands for a ground-breaking offer!

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Lahore (Muhammad Yasir) Infinix Pakistan, the leading smartphone brand joins hand with Shadab Khan, the youngest captain in the history of PSL. This partnership will bring more excitement and fun for the fans of Infinix and Shadab. Infinix has designed this discount campaign to engage young and energetic people. Now, you can get Infinix S5 (6GB + 128GB) at the price of Rs. 22,399/- and Infinix S5 (4GB + 64GB) at the price of Rs. 19,999/- during the PSL season.

This limited time discount campaign is starting from 18th of Feb and will end on 22nd of March. For each match that Shadab’s team wins during PSL, Infinix will give a discount of Rs.300. For instance during the qualifying matches of PSL if Shadab’s team wins all ten matches then customers will be getting discount up to Rs.3000. Additionally, after winning the qualifiers Islamabad’s team will be playing one eliminator and a final match and win both, the discount then will be increased to Rs.3,600 in total. To learn more about this exciting campaign please click on the link Infinix Pakistan.

Mr. Joe Hu, CEO Infinix Pakistan commented “We are extremely pleased to have Shadab Khan as our brand ambassador. This PSL season will be more exciting for the fans of Infinix and Shadab Khan. We look forward to a great experience all the while giving the maximum benefit to our customers.”

Infinix always ensure to keep their customers engaged and energetic by bringing such campaigns. Keeping the tag of young brand in the market, Infinix has relentlessly taken an initiative to launch the biggest discount campaign of the season so brace yourself to participate in this most anticipated Game.

Samsung Launches Galaxy Note 10 Lite, S10 Lite, A51 & A71 in Pakistan

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Lahore (Muhammad Yasir) Samsung Electronics held a press event to announce the launch of the new Lite Series with two innovative models; the Galaxy S 10 Lite and Note 10 Lite along with two powerful phones from their A series range; Galaxy A 51 and Galaxy A 71.  Built on the legacy of the Galaxy S and Galaxy Note series, the Galaxy Lite models bring key premium features such as the latest Camera technology, signature S Pen, immersive display and a long-lasting battery at an accessible price point. The Galaxy Lite series is Samsung’s way of bringing to you the most iconic flagship experiences with all its innovative features but with a price range that is lighter on the pocket.  Galaxy A 51 & A 71 are packed with enhanced features: a longer lasting battery to keep up with your busy lifestyle, smarter camera to help capture the world and an infinity- O display that promises an uninterrupted visual experience.

Mr. Roy Chang, Managing Director stated, “Samsung prides itself on creating innovative designs for the consumer of today. These devices we’re launching here today are built for this new era of mobile productivity. And by productivity, I don’t just mean how we work. I also mean how we create and live our lives. To help us do all that, our devices have to be versatile, powerful, and seamlessly connected. With the Lite Series and A Series launch, we aim to bring forth maximum innovation alongwith price points that are accessible to as many consumers as possible.”

Galaxy Lite Series:

Galaxy Lite series offer a suite of camera features and capabilities, building on Samsung’s industry-leading camera technologies and bring them to more widely accessible devices. Galaxy S10 Lite and Galaxy Note10 Lite offer edge-to-edge Infinity-O displays. With a 6.7-inch screen size, the display provides an expansive and immersive experience. The Galaxy S10 Lite and Galaxy Note10 Lite are packed with a large 4,500mAh battery and super-fast charging capabilities, allow to stay connected longer and spend more time doing the things which people love. The Galaxy S10 Lite and Galaxy Note10 Lite come with Samsung’s ecosystem of apps and services, including Bixby, Samsung Pay and Samsung Health. As you would expect, these Galaxy Lite devices are also protected with defense-grade security platform Samsung Knox.

Bring photography to the next level with the Galaxy S10 Lite, which features a main Wide-angle camera and Ultra Wide and Macro cameras alongside the new Super Steady OIS. When paired with Super Steady mode, Super Steady OIS provides higher stability for action-focused photos and videos, letting you share your world, your experience, without any compromise. Enjoy the premium Note experience and increase your productivity on the Galaxy Note10 Lite with the signature S Pen. Bluetooth Low-Energy (BLE) support means you can navigate a presentation, control your video content or take a picture, all with a simple click of the S Pen. Air Command will also give you quick and easy access to the signature S Pen features you need quickly and easily. The Samsung Notes app makes note taking faster and easier when on the go. And now, you can turn those handwritten notes into text for easy editing and sharing.

Galaxy A Series

With four top-of-the-range cameras, the Galaxy A71 and Galaxy A51 are built for capturing those moments in life that matter most. Featuring a main camera, Ultra Wide, Macro and Depth cameras, combined with intelligent features, the Galaxy A71 and Galaxy A51 allow you to capture almost anything you experience in clear detail and stunning scale.

With Super Steady Video you can now capture smooth and stable videos on any adventure. Super Steady Video removes camera shake when you are shooting a video of a moving object or even when you’re moving yourself. Whether you’re running, hiking or even chasing your pets, the Super Steady Video will help you capture the moment perfectly.

 Galaxy A71 offers Super AMOLED Plus and Galaxy A51 offers Super AMOLED edge-to-edge Infinity-O displays. With a screen size of 6.7-inch or 6.5-inch, the display provides an expansive and immersive experience – forget the world around you and watch your favorite show or game on one of Samsung’s largest screens yet.

The Galaxy A71 and Galaxy A51 come with a large 4,500 mAh and 4,000 mAh battery respectively so you can use your phone longer throughout the day. With 25W and 15W fast charging capabilities you have come to expect from Galaxy smartphones, you won’t be without your phone long when it needs a boost to recharge.