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Infinix Launches Exciting New Offer for Infinix S5 Right Before PSL 2020

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Lahore (Muhammad Yasir) Infinix, Pakistan’s leading smartphone brand, following the launch of its new product S5, Infinix has collaborated with the all-rounder cricket sensation, Shadab Khan, to offer fantastic discounts on one of the best smartphone, Infinix S5 6GB and 4GB variants. For every match that Shadab Khan wins in PSL, fans can avail a discount of PKR 300/- on Infinix S5 bought from Daraz, and this is how customers can get a maximum discount of up to PKR 3600/- on the feature-rich product.

Joining hands with their brand ambassador Shadab Khan, the smartphone company has added the appeal to the PSL season with their groundbreaking offer. It provides the customers to get their hands on the phone at amazing discounts, depending on the number of matches the cricketer Shadab Khan’s team would win.

Talking about this offer, CEO of Infinix Pakistan Mr. Joe Hu said, “At Infinix, we have always aspired to put our customers first. With PSL being one of the most exciting events in Pakistan, we wanted to add to the joy of the cricketing season with our offer.”

‘Infinix S5’, which comes with a 32MP In-Display Selfie Camera and a whopping 6.6” punch-hole display, can now be purchased at a remarkably low price with Infinix S5 (6GB + 128GB) for only Rs. 22,399/-, and Infinix S5 (4GB +64GB) for Rs. 19,999/-. The offer is exclusively available to the first 1500 customers who purchase the smartphone online from Daraz.pk, from 18th February till 22ndMarch 2020. For further details, customers can visit Infinix Pakistan official Facebook page and Daraz.pk

 

Synergy Dentsu wins two APNS awards for Performance and Design

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Lahore (Muhammad Yasir) Synergy Group, an affiliate of Dentsu Aegis Network, is a leading integrated marketing communications group having achieved a series of awards and accolades during its 20 years of operation. The group has extended its winning streak with two more awards at the 24th All Pakistan Newspapers Society Awards.

The President of Pakistan, His Excellency Dr. Arif Alvi, the guest of honour on the occasion, presented Synergy Dentsu with the Bronze Award for Business Performance and the Best in Design award at the ceremony held on 26th February, 2020 at Serena Hotel Islamabad.

APNS has evolved over the years as a league of seasoned professionals who have been pioneers of new trends in the media industry. It analyses and recognizes the best works produced by the industry and rewards the best performing companies.

Synergy Dentsu is a Pakistan-based organization that has continuously achieved multiple milestones in a brief span of time. “Our aim is to expand the scope of advertising by innovating the way brands are built, so that we can have more businesses succeed and contribute to the economy of the country.” Mr. Ahmed Kapadia, the founder and Managing Director of Synergy Group highlighted the principles followed at his organization, “It is a matter of great pride for us to be recognized and supported by the most prestigious and resourceful APNS. I would also like to congratulate National Bank of Pakistan, our respected client, on receiving the Business Performance Award in the Public Sector Category at the 24th All Pakistan Newspapers Society Awards.”

Synergy Group has been at the forefront of creativity and innovation in advertising. For over 20 years, Synergy Group has enabled its clients to achieve their communication goals by introducing revolutionary ideas, employing research and creating innovative solutions. The group has also grown a fully-fledged integrated digital wing to answer the surge of digital revolution.

MOL Pakistan Free Eye Camps in TAL Block Concluded

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Lahore (Muhammad Yasir) At the request of local elders and community, MOL Pakistan Oil & Gas Company B.V., in collaboration with Al Shifa Trust Eye Hospital, Kohat, conducted four free eye camps in the TAL Block of Khyber Pakhtunkhwa through which more than 2,000 patients received treatment.

These camps were arranged at various locations in MOL Pakistan’s operating areas, covering Karak, Hangu and Kohat. Medical teams comprising of specialist doctors, refractionists and supporting staff from Al Shifa Trust Eye Hospital, Kohat, provided services at the camps.

OPDs of the camps facilitated more than 2,000 patients including men, women and children. More than 1,014 patients were provided with spectacles after detailed check-ups. 340 patients were referred to hospital for further investigation, while 50 patients were taken to Al-Shifa Trust Eye Hospital for surgeries.

It is pertinent to mention here that prior to these recent camps, a total of 19 such facilitations have been previously arranged by MOL Pakistan, that have served more than 9,000 patients including senior citizens and children.

In his message, Mr. Ali Murtaza Abbas, MOL Group Regional Vice President for Middle East, Africa and Pakistan said, “MOL Group is a responsible corporate entity that believes in the betterment of local communities wherever it operates globally. The number of camps we have so far arranged in this region is an excellent example of our efforts and support to the local communities. We have time and again invested handsomely to organize these camps and pledge to support more in the years to come, with the extended support of the district administrations”.

In a joint statement, the elders of the local communities, thanked MOL Pakistan for these excellent initiatives and wished that the company would continue to support them in the years to come.

 

 

‘The Panda Challenge 2020’…

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WWF-Pakistan and The Coca-Cola Foundation join hands for

World Without Waste at The Panda Challenge 2020

 

Lahore (Muhammad Yasir) WWF-Pakistan and The Coca-Cola Foundation collaborated to host the finale of ‘The Panda Challenge 2020’ school competition organized at the Ali Institute of Education in Lahore on Tuesday, February 25, 2020. The event was graced by the presence of chief guest Minister for Provincial Assembly, Sumera Shams who distributed medals, shields and certificates to all the winners in the presence of top management officials from WWF Pakistan and Coca-Cola. This grand finale was the third and final stage of the school engagement program, prior to which orientations and activities took place in schools involving over 30,000 students who competed to be shortlisted as semi-finalists and finalists.

The Panda Challenge is an interschool activity which brings together students from grade 1 to 8 from different schools. The 2020 Challenge was organized to not only help raise awareness about the environment but to create a platform that helps the youth in honing their public speaking abilities, mental faculties, artistic endeavors and creative writing capabilities around the theme of plastic pollution. The event’s aim was to promote healthy competition and to rouse the academic curiosity of students through activities like quizzes, rapid-fire rounds, masking posters, creative writing, speeches and debates. Prior to the Lahore event, the finales of Islamabad and Karachi were organized on 12th and 19th of February respectively.

Following the success of The Panda Challenge 2019, The Coca-Cola Foundation collaborated with WWF-Pakistan through its World Without Waste initiative, that spreads the message of action against plastic pollution across 100 private and government schools around the nation; about how plastic can be used responsibly and that the solution to mitigate plastic pollution requires collective effort.

Fahad Qadir, Director Public Affairs & Communications at The Coca-Cola Export Corporation for Pakistan & Afghanistan regions stated, “Coca-Cola has partnered with WWF to create awareness around safe segregation and disposal of plastics to mitigate the impact of plastic pollution. Our youth is the torch bearer and through initiatives like The Panda Challenge, we want to reach out to over 100 schools and hundreds of families to disseminate helpful information around plastic waste management since educational awareness has an exponentially positive impact on our society. We are excited to be part of this journey with WWF and we aim to reduce, reuse and recycle our packaging waste by 2030.” 

Hammad Naqi Khan, Director General, WWF-Pakistan added, “It has always been our prerogative to engage in educational pursuits that not only enlighten but impart knowledge and help the youth gain a fresh perceptive on the importance of the environment and its conservation. The idea behind such an all-inclusive inter-school event was to make the younger generation cognizant of key environmental issues and challenges through a host of activities so that they not only know but grow up to be enlightened citizens heralding in change that we so desperately need. We’re very proud of hosting and organizing such events and will continue to do so to spread the message of a clean and safe environment.”

Through this challenge, the environmental education program of WWF-Pakistan brought together students on one platform to expand their academic horizons by focusing on environmental issues and for giving them an opportunity to express their concerns, focusing on solutions and getting a fresh perspective through interaction and discourse.

Cheque distribution ceremony of SRIC Batch-2 held at IBA Karachi

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Lahore (Muhammad Yasir) A cheque distribution ceremony for Batch 2 of the Sindh Research Incubation Center (SRIC) was held at the Institute of Business Administration, Karachi’s Center for Information and Communication Technology (IBA-CICT). The incubates of SRIC received cheques from the Government of Sindh to support their startups. 

During the ceremony, the incubates of SRIC demonstrated progress of their startups in the form of presentations. SRIC is a technology incubator that facilitates the incubation process for 12 months. It is a project of the Information Science & Technology Department (IS&TD), Government of Sindh in collaboration with the IBA Karachi.

The chief guest of the ceremony was Minister, IS&TD, Nawab Muhammad Taimur Talpur while IS&TD was represented by Secretary, Muhammad Nawaz Naseem, Director General, Muhammad Yousuf and Advisor to Minister Syed Zainulabedin Shah, while IBA Karachi was represented by Director ICT & CICT IBA Karachi, Imran Batada. The ceremony was also attended by several C-level executives from the industry.

Mr. Batada in his welcome speech congratulated the startups and appreciated their progress. He said, “The SRIC Project is a great achievement for the Government of Sindh and IBA-CICT. We are trying our level best in helping these incubates progress through diploma programs and state-of-the-art-facilities at the IBA.”

On this occasion, Mr. Talpur said, “The SRIC project is part of our manifesto to promote entrepreneurship culture among the youth.” He also appreciated the efforts made by IBA-CICT for running the SRIC project with utmost efficiency and providing the incubates a supportive environment where they can thrive and achieve their goals.

Mr. Yousuf in his address said, “The startups of SRIC will create job opportunities, bring new innovation in the market and contribute in the alleviation of poverty.”

As per this project, IBA-CICT provides the selected startups incubation facilities for 12 months which include co-working space at the Institute, utilities, and access to investors. The objective is to ensure sustainable growth for early stage ideas related to the field of IT by providing domain specific mentorship and investment opportunities to create commercially viable technology startups from Sindh.

Meezan Bank and Orient Electronics Private Limited join hands

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Meezan Bank and Orient Electronics Private Limited

join hands for Transaction Banking Services

Karachi (Muhammad Yasir)  Meezan Bank, Pakistan’s first and largest Islamic bank and Orient Electronics Private Limited, a leading manufacturer of home appliances have recently joined hands to streamline Transaction Banking Services for Orient Electronics. Under this agreement, Meezan Bank, through the provision of its state-of-the-art online banking solution, named eBiz+, will enable Orient Electronics to fully automate its dealer collections and business payments. The partnership will create value for Orient Electronics by serving as an end-to-end transaction banking solution delivering efficiency, controls and operational excellence while ensuring world class cyber security standards.

The agreement was signed by Muhammad Abdullah Ahmed – Group Head, Corporate & Institutional Banking, Meezan Bank & Mian Talat Mahmood Fazal, Managing Director, Orient Electronics.  Also present were M. Saqib Ashraf – Head of Transaction Banking, Meezan Bank and Mian Ahmad Fazal, Executive Director, Orient Group.

Mr. Muhammad Abdullah Ahmed, while speaking at the occasion said, “We at Meezan Bank take pride in the confidence demonstrated by Orient in Meezan Bank’s Transaction Banking services and technology. Our eBiz+ Transaction Banking system enables customers to automate their transactions while ensuring operational integrity resulting in business efficiency with utmost security.

Mr. Mian Talat Mahmood also commended the Bank for successfully launching Transaction Banking services and bringing forth operational integrity and efficiency in Orient Electronics’s collections and payment process.

Samsung showcases what’s in store for the region at the MENA Forum 2020

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Lahore (Muhammad Yasir) Samsung Electronics Middle East and North Africa (MENA) today shared its new lineup of advanced innovations at its latest MENA Forum in Malta, all of which have been designed with a human-centric approach to solve problems and enhance people’s lives. The MENA has emerged as key market and major hub for technology innovation having witnessed an extraordinary shift in all aspects of the tech ecosystem, and the brand’s ‘Age of Experience’ product range will build and create new opportunities as it progresses.

Announced by H.S. Kim, President and CEO of Consumer Electronics Division, Samsung Electronics at the Consumer Electronics Show (CES) earlier this year, the ‘Age of Experience’ came to life at the MENA Forum as participants were introduced to new mobile breakthroughs that are perfectly adapted for real-world 5G and AI, next generation 8K MicroLED, and personalized lifestyle digital appliances.

“Innovation is our core strength that enables us to deliver technologically advanced solutions,” said Sungwan Myung, President of Samsung Electronics, Middle East and Africa.. “As consumers look for new ways to engage and connect with the world, Samsung is taking industry leadership into a new age by providing them with tangible connections to the technology they use each day and by crafting technologies that are tailored to improve their lifestyles.”

During the Forum, Samsung conducted its annual docent program for attendees to experience the new products. Similar to a guided museum tour, guests were presented with a first-hand look at what Samsung has in store for the year ahead. The product line-up included the gigantic 292’’ 8K MicroLED TV, Galaxy S20, Galaxy Z Flip, AirDresser, bespoke refrigerators lineup, Dual Cook Flex, POWERstick Jet™ vacuum cleaner, Samsung’s Cube Air Purifier and Wind-Free air conditioner.

Pioneering the Home Entertainment Market

Samsung introduced the home-ready, modular MicroLED, which combines next-generation screen technology with unprecedented customization capabilities. MicroLED displays offer best-in-class picture quality – delivering greater depth, better resolution, and higher clarity as well as a peak brightness of 5,000 nits. They also leverage upscaling abilities based on deep learning to deliver the highest-quality content, regardless of the source, and provide an unparalleled sense of immersion for the at-home viewing experience.

Samsung’s flagship Q950TS QLED 8K TV is the industry’s first 8K TV that combines a striking, ultra-thin form factor, premium 8K picture quality, and impressive surround-sound audio. The Q950TS also introduces the ‘Infinity Screen,’ which produces a screen-to-body ratio of 99 percent to create an unprecedented viewing experience.

Further supporting the picture quality and design enhancements of the QLED 8K lineup, the 8K ecosystem continues to expand to provide seamless playback for 8K content from providers like YouTube. The adoption of AV1 codec allows for better compression rates, and enables the support of HDR10+ technology, image dimensionality, brightness optimization, and contrast ratio.

Samsung is also growing its portfolio of Lifestyle TVs with an expanded rollout of The Sero, which can pivot between horizontal and vertical orientations – just like a smartphone or tablet. The Sero’s display orientation technology connects seamlessly with users’ mobile devices to naturally display content in traditional horizontal formats, as well as vertical formats designed for mobile consumption. Geared toward millennial and Gen Z consumers, The Sero provides a modern design that stands out in any space and a range of different display features when it is not in use.

The Shape of the Future

Samsung Electronics has unveiled new, innovative devices that will shape the next decade of mobile experiences. Galaxy S20 is a brand new future-ready mobile device with fully integrated 5G capabilities and specialized 5G services that deliver intelligent experiences like multi-angle live broadcasting, optimized video chats and the ability to create AR content – all from one powerful device. Galaxy S20 also features a camera with real 8K video recording and Space Zoom, which allows users to zoom in over 100x and capture the world in perfect clarity.

Samsung has further expanded the foldable experience through the launch of Galaxy Z Flip, its Hideaway Hinge enables free-stop folding and the folding Glass Display bends the laws of physics – all in one standout design. The Galaxy Z Flip’s unique usability is evident in its camera, where users can capture picture-perfect shots, without the need for a tripod.  The device’s versatile experience extends to video calls and multitasking capabilities so users can stay connected with quick notifications.

Samsung has also launched the latest additions to the Galaxy A series family with an accessible price point. Built to make meaningful innovations and memorable mobile experiences for all users, the Galaxy A71 and A01 are packed with enhanced features: a longer lasting battery, smarter cameras and an Infinity-O display that gives an uninterrupted visual experience.

Additionally, Samsung’s Galaxy ecosystem expands even further in 2020 with the new and improved Galaxy Buds+ , featuring a refined design which offers the best performance and all the advantages of wireless earphones.

The Galaxy Buds+ are smaller and lighter than the previous generation, which makes for longer and more comfortable wear. With enhanced battery efficiency, it offers longer usage time with a single charge. In addition, its sound quality has been improved with AKG tuned speakers, the premium audio brand of Harman. With their truly comfortable form factor, easy controls, clear and smart sound, and compact size Galaxy Buds are an everyday in-ear lifestyle companion.

Setting the Standard for the Modern Home

Samsung’s expanded offerings reflect the new ways we’re living our lives at home: No longer just a place to rest and relax, the home is now a gym, an office, and a place for entertainment. Based on these changing trends, Samsung has been driving innovative new designs and reimagining what appliances do for consumers with products that are flexible, multifunctional, and set a new standard for personal style. These new smart appliances reinvent daily tasks, empowering people to spend their time focusing on the things they love, with the people they love, in a space they love.

An innovative and beautifully designed refrigerator, the BESPOKE refrigerator establishes a completely new category of customized home appliances. Through the creative use of materials and colors, you can put your personal stamp of style on your kitchen. You can even customize the functions of the refrigerator with Flex Zone, a compartment that can be used as either a fridge or a freezer.

Moreover, Samsung’s new Dual Cook Steam oven boasts a modern design that provides outstanding flexibility with multi-cooking abilities. The oven is aligned vertically and incorporates textured surfaces with a new user interface that adds a new level of design intrigue. And with its Dual Cook Steam feature, it can simultaneously cook with convection in one compartment and with steam in the other.

Samsung is setting new standards for personal care at home with an easy, convenient, all-in-one solution – AirDresser uses steam technology to smooth out wrinkles, remove odors, and sanitize your clothes, so that they look and feel fresh—and are ready to wear—in just under 48 minutes. AirDresser can even send you alerts when your clothes are ready via the SmartThings app, and you can even remotely monitor, control, and download additional clothing care options through the app.

Samsung’s Wind-Free™ air conditioner, uses a first-of-its-kind two-step cooling system that dramatically reduces energy consumption and, thanks to Wi-Fi connectivity, can be controlled remotely. Packed with intuitive and convenient features and smart technologies, the new purifiers demonstrate Samsung’s industry-leading technology with modern design to create meaningful solutions for real problems consumers face at home.

ICI Pakistan facilitates an undergraduate IBA student in her studies

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Karachi (Muhammad Yasir) The Impact Female Scholarship Programme certificate distribution ceremony by ICI Pakistan Ltd. was held at the IBA Karachi, Main Campus. The organization extended its support through a scholarship grant for one female undergraduate student at the Institute. The IBA was represented by Director, Alumni Corporate Relations and Communications Department (ACRC) Malahat Awan, Senior Manager, Corporate Relations & Communications (CRC) Haris Tohid Siddiqui, Manager, Career Development Center (CDC) Danish Imtiaz and Assistant Manager, Financial Aid Tanveer Ahmed. ICI Pakistan Ltd. was represented by Manager, Talent Acquisition and Culture Hira Mullick, Assistant Manager, Talent Acquisition Fizzah Khan and Graduate Recruit and an IBA alumna, Ayesha Arshad.

The recipient of the scholarship Misbah Raja, is a freshman student from the BS Economics and Mathematics program. All the candidates were assessed through a video based assessment and interview rounds. She was selected from a pool of candidates on the basis of her extra ordinary performance during the selection process. She highlighted the importance of women empowerment and furthering the cause of education, which are the two values which ICI Pakistan also believes in strongly. 

ICI Pakistan launched the Impact Female Scholarship Programme in 2016 for the sole purpose of women empowerment and facilitating higher education. ICI Pakistan is currently sponsoring four students under this initiative with plans to launch similar programs in the upcoming year.Further avenues of collaboration between the IBA and ICI were also discussed, including corporate internships, career counselling and work experience opportunities for the IBA students.

The ceremony concluded with the ICI representatives presenting a certificate to Misbah and expressing their enthusiasm for further collaborations with the IBA.

realme Pakistan unveiled #QuadCameraBatteryKing realme 5i at Rs. 24,999

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#TripleCameraGameMonster realme C3 at Rs. 20,999 on its first campus launch event

Lahore (Muhammad Yasir) Pakistani youth’s most favorite brand realme has been launching a number of smartphones from past one year keeping with its lineup for the New Year, the Chinese smartphone brand has launched its first smartphone lineup of the year, the realme 5i and realme C3 has been launched in company’s first ever campus launch event to engage with youthful audience and let them experience the device first hand. The realme 5i will be available in one variant – 4+64GB priced at PKR 24,999 available for sale on from 26th Feb, 2020. realme C3 with 3GB RAM + 32GB storage device is priced at PKR 20,999, available for sale on from 29th Feb, 2020. realme has found itself a place among the top five phone brands. Besides a high value for money, Realme’s availability across all tiers of the smartphone market ensures great visibility.

Disrupting the market consistently with its remarkable product offerings, Harvey He, Country Manager – realme Pakistan states, “We are elated to launch our #QuadCameraBatteryKing realme 5i and #TripleCameraGameMonster realme C3. Our ‘Dare to Leap’ philosophy has brought pioneering flagship user experiences into more budget. Our latest product offerings, realme 5i and realme C3 are the most premium smartphones in there price segment. And I am sure our two new entrants in Pakistan, will lead the market and have the support and love of our realme fans.”

realme 5i

realme 5 series achieved great success, the shipments of 5 series exceeded 5.5 million units globally. Now as entry-level model of 5 series family, realme 5i also brings great user experience in camera, battery, performance and design, but with more affordable price for more consumers.

With a massive 5000 mAh battery, realme 5i provides best battery life performance and longest 30-day standby in the price segment. It can make you enjoy extra-long entertainment experience. The realme 5i have also been equipped with fireproof protective separation and triple precautions to guarantee battery safety.

realme 5i is equipped Snapdragon 665 based on 11nm production process, operating at a clock speed of 2.0GHz along with enhanced gaming performance and 3rd generation Qualcomm AI Engine, providing outstanding performance in their price segments.

realme 5i adopts latest Sunrise Design in its slim body.  Grains on back cover is processed by the industry-leading German five-axis precision radium carving machine, presenting a stunning visual experience after 600-minute polishment, to show the enthusiasm and endless possibilities of the young generation. realme 5i comes in two colors – Aqua Blue and Forest Green.

realme 5i also packs a leading image experience with widely praised quad camera setup –  119° ultra-wide-angle lens (8MP), main camera (12MP), portrait lens (2MP) and ultra-macro lens (2MP). With upgraded algorithm, Nightscape 2.0 is now available in ultra-wide-angle lens, enables you shoot excellent night photos with wider view. Main camera supports better EIS effect, you can take more stabilized videos while moving.

In terms of software, all realme smartphones will get the new upgraded ColorOS 6.1 which will have feature upgrade, hotspot management function, real privacy function and Hotspot management. With ColorOS 6.1, realme 5i can activate dark mode, bring a darker color palette for Apps and operating system, helping you to ease your eyes and focus better with a more vibrant foreground content standing out against the darker background.

realme C3

Redefine C for Colorful, Cheerful, Competitive, Considerate; Realme C3 is the world’s first phone to be powered by MediaTek Helio G70 SoC, which is designed for entry-level gaming. There are 32GB and 64GB storage options to choose from and the dedicated microSD card allows storage expansion up to 256GB.

The Realme C3 features a 6.52-inch HD+ LCD display with a screen-to-body ratio of 89.8%. For the phone’s back design, Realme draws inspiration from the sun’s rays with a satiny finish that gives the impression of a frosted glass back despite the use of plastic. The Realme C3 comes in Blazing Red and Frozen Blue colors inspired by lava and glaciers, respectively. The phone feature a fingerprint scanner and face unlock feature as well.

Starting things off with the most noteworthy feature, the new variant of the Realme C3 flaunts a triple rear camera setup – a 12MP primary sensor, a 2MP depth sensor, and a 2MP macro lens, which can take close-up images of objects from a distance of 4cm. The front camera of this variant of the Realme C3 is a 5MP unit.

The internal storage has scope for further expansion with the help of an external SD card. One can expand the storage of the Realme C3 smartphone by up to 256GB. Speaking of the display of the device, the Realme C3 flaunts a 6.5-inch HD+ IPS LCD display with a waterdrop notch at the top. Powering the device is a MediaTek Helio G70 chipset. In the software department, the Realme C3 runs on the latest Android 10 OS with the company’s in-house Realme UI baked on top of it.

Coming to the battery of the device, the Realme C3 is fueled with a big 5,000mAh battery. The big let-down here is the fact that there is no USB Type-C charging port and one would have to make do with a more conventional USB 2.0 charging port.

In Pakistan realme C3 with 3GB RAM + 32GB storage device is priced at PKR 20,999, and will be available for sale on from 29th Feb, 2020.

Teacher’s Literature Festival encourages the learning Pakistan needs

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Islamabad (Muhammad Yasir) The 7th Teacher’s Literature Festival (TLF) was held at the Federal College of Education by Idara-e-Taleem-o-Aagahi (ITA). With the attendance of over 700 teachers, the festival was filled with excitement and eagerness to learn different ways of teaching and delivering material effectively during classes. TLF started in 2014 with the Board of Directors of CLF wanting to engage teachers in the process of loving literature as well. Future teachers in training from Federal College of Education eagerly attended the workshops. Ali Raza started the festival with theatrical Punjabi poetry. Dr. Jamil Bajwa welcomed the participants to the fest. CLF Advisor and Founder of the Children’s Literature Festival (CLF), Baela Raza Jamil expressed her enthusiasm saying “We hope that teachers will take what they learn today and implement it to create a more inclusive and creative learning environment for our children.” The festival started off with a motivational warm up session by Khadijah Bakhtiar, words of appreciation and encouragement by Nargis Sultana – Country Director Open Society Foundations and short Punjabi poetry recital by Nasreen Iqbal.
“This is such a fruitful platform to train the teachers and encourage them to pass on the information, not only to students but other teachers and school management as well,” said the teachers attending from Federal College of Education. Sessions from the day included; Art of Storytelling session by OUP, Role of teachers in the protection of children by Samina Sardar of British Council, Digital learning and STEAM sessions by Taleemabad, Oxbridge and Teletaleem how to do a CLF in your school by CLF/ITA team, critical thinking: 3 Cs by Knowledge Platform, Recycling Activities by Waste Hero.
Other resource persons from the day included; Sehrish Farooq, Fizza Abbas, Inam Elahi, Aamna Khan and Ali Raza.
Country Director Open Society Foundations; Nargis Sultana said, “TLF is a critical part of the social movement on reframing education and learning as well as creating content for meaningful education in Pakistan.”

With the ending of such lively two days of the Children’s Literature Festival, the Teacher’s Literature Festival ensured an even more inspiring closing to the festivities of learning. With that, the CLF team leaves Lahore in hope of a change in thinking and systems of education with an emphasis on literature.