Zong’s New Ramadan TVC Signifies its Widest 4G Coverage

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Lahore (Muhammad Yasir) Pakistan’s No. 1 Data Network, Zong launched its new TVC on 1st Ramadan to celebrate the festivities with 4G connectivity. With the widest 4G network, Zong is enriching the digital experience of Pakistani’s in every sphere of life. Through its new TVC campaign, Zong is all geared up to communicate the experience on 4G LTE and how the largest 4G network can bring widest smiles to people living online.

The commercial ushers a spirit of sharing in Ramadan which goes hand in hand with the inner reflection of Zong – to enable customers to share experiences through its unmatched 4G connectivity. The ad brings alive an array merriments of Ramadan, where consumers can be seen truly enjoying the Iftars and Suhoors and sharing the joys through the fastest and widest 4G from Khyber to Gwadar, all across Pakistan.

Giving the true definition of 4G and through its seamless connectivity the commercial continues to deliver on the brand’s commitment by glorifying consumer’s genuine moments powered by 4G. Capturing the true essence of today’s digitally savvy generation which lives in the moment and wants to share and capture each and every aspect of their lives, the TVC shows how Zong is putting people’s choice at the center of brand proposition by promoting 4G connectivity as the foremost preference.

Zong’s ad tends to sensitises the underlined importance of internet technology during the otherwise hectic schedules in Ramzan when the consumers need speedy services to carry out their respective endeavours anywhere and everywhere.

Video Link: https://youtu.be/y4CcirReYls

Faiza Saleem – A Mirthful Humorist – To have her own TV show on HUM News

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Lahore (Muhammad Yasir)  “I want to explore TV next”, said by none other than Faiza Saleem and boom! She’s here with another feather on her cap with a regular show titled ‘Cover Page’ on the newly launched satellite news channels, Hum News.

Starting from theatre, creating memes and making satirical videos, Faiza Saleem became the pioneer of female comedian market – garnering tremendous positive press locally and internationally. Her first television stint was a telefilm Dil Daariyan followed by big screen debut as the infamous Sumaira Khanjawala in 2018 first Pakistan blockbuster – Parchi.

“Comedy is my passion and loving what you are doing is crucial to me. I have had an exhilarating journey and I believe originality goes a long way. I am extremely thrilled to be experimenting on a new media – television!”, said by Faiza Saleem. 

“The show offers a variety of segments – and gives me an opportunity to don multiple roles within the 30 min duration. It is an amalgamation of entertainment updates, celebrity interviews, inside media gossips and a lot more masala!” Saleem further added.

Cover Page is a magazine show which will be telecasted on every Saturday and Sunday at 10:30pm on Hum News.

 

Brown Girl Problem fame Vlogger, Rucksar Naaz TV debut drama ‘Main Khayal Hoon Kisi Aur Ka!’

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Lahore (Muhammad Yasir) UK based Pakistani girl Rucksar Naaz, known on the web for her humour acts as BrownGirlProblems1, after garnering praises for her take on the cultural relevant issues, is now all set to make her mainstream debut with IRK Film’s drama “Main Khayal Hoon Kisi Aur Ka” – that stars Hareem Farooq & Ali Rehman in lead roles.

“Main Khayaal Hoon Kisi Aur Ka” is written by Shabana Ghulam Nabi and directed by Emraan Kaleem Mallick, and promised to be a soft romantic-drama which emphasizes on the sacrifice of love, a broken relationship.

“This is a very interesting transition from me from digital media to electronic and I am glad to be working with such a professional team at IRK Films, who give new talent such a fair and equal chance to break into the industry.” Rucksar shared her thoughts on the drama serial.

“We have always taken a step forward in promoting new and young talent – from Bilal Ashraf and Hania Aamir in Janaan, to 14 new actors in Parchi.” stated Imran Raza Kazmi, the visionary behind IRK Films. “We are really looking forward to seeing how the Pakistan audience will welcome Rucksar, as she is an integral part of our serial.”

“Main Khayaal Hoon Kisi Aur Ka” is expected to go on air after Eid ul Fitr on Hum TV.

OPPO Announces the World’s First 5G Video Call Demo Using 3D Structured Light Technology

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.The innovative technology demo showcased cutting-edge 5G and 3D structured light technology, demonstrating the potential of these technologies and exploring 5G applications and terminals that support UR (Ubiquitous Reality).

 .The 3D structured light technology that supports diversified application scenarios will be commercialized in OPPO phones in approximately 6 months.

Lahore (Muhammad Yasir)  OPPO Global Research Institute (Shenzhen) announces the company successfully demonstrated the World’s First 5G Video Call Demo using 3D Structured Light Technology. The demonstration reproduced a 3D portrait image on a remote receiver using portrait information collected structured-light 3D camera of an OPPO phone and 5G NR terminal prototypes from Qualcomm Technologies. The success of this innovative technology demo marks a milestone in applying 5G technology standards to real practices in the industry and facilitates the exploration of new application in the 5G era.

The OPPO’s demonstration, 5G Video Call with 3D Structured Light Technology, utilized a customized OPPO R11s with integrated structured light camera. The demo collected the color and 3D depth information of the target object by using RGB and the structured light camera of the phone. This information, transmitted under a 5G environment, finally displayed the target object in a remote display screen.

Bai Jian, the Director of the Hardware Research Center of OPPO Research Institute, said, ‘The success of the 5G video call utilizing 3D structure light technology demonstrates our innovation direction powered by the understanding of users’ need and cutting-edge technology. OPPO will commercialize the application of 3D structured light technology in smartphones and bring the groundbreaking technology to our customers in approximately 6 months. ’

‘OPPO engaged in 5G research and development as early as 3 years ago, and has been actively participating in the international standardization to develop 5G products. In January 2018, we announced the 5G pilot program with Qualcomm Technologies, and are dedicated to becoming the first smartphone manufacturers to launch 5G handsets in 2019. ’ said Tang Hai, Director of the Standardization Research Group of OPPO Research Institute.

 

 

SHAHEEN AIR WINS ‘BEST AIRLINE’ AWARD FOR DEDICATED SERVICES DURING HAJJ 2017

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Lahore (Muhammad Yasir)  In line with its commitment of facilitating passengers, the second national carrier of Pakistan – Shaheen Air International (SAI) has been awarded the ‘Best Airline’ for providing dedicated services during Hajj 2017. The award was granted to the Chairman of SAI – Kashif Sehbai, by the Ministry of Religious Affairs & Interfaith Harmony.

The award ceremony was held at Directorate of Hajj in Islamabad, where the Federal Minister of Religious Affairs and Interfaith Harmony – Sardar Muhammad Yousuf presented the award to the airline. The Officiating Regional Director of SAI in Islamabad – Tariq Mohiuddin collected the award on behalf of the Chairman, Shaheen Air.

While expressing his views on the occasion, the Chairman, SAI, said: “At Shaheen Air it is our priority to satisfy the needs of our customers by providing them with the best standards of services in the industry. It is a great honor for us to fly the pilgrims to the holy land of Saudi Arabia, for the blessed endeavor of Hajj. This award serves as a testimony to our dedication to our country and its people, while we ensure the most comfortable and convenient journey for our passengers. We are thankful to the Ministry for acknowledging our efforts.”

Over the past several years, Shaheen Air has also been awarded with a certificate of appreciation and an Excellence Award, by the Directorate General of Hajj in Pakistan, for successfully completing the annual Hajj flight operations.

 

Most Economical Aftaar Box Deals by Daig.com.pk

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Lahore (Muhammad Yasir) As Ramadan is just round the corner, daig.com.pk has decided to offer the most economical aftaar box deals; the range of prices is economical and pocket friendly. Daig.com.pk claims that there is going to be something for everyone in the deals. The starting Price of their deals is from a minimal amount of 75rs and the price goes up to 300rs. You can choose from whatever suits your pocket. These deals are ideal for the purpose of aftaar distribution among family, friends and poor.

Daig.com.pk is aiming at facilitating people in this blessed month. The deals have been carefully designed to suit the need and pocket of a common Pakistani. Ramadan is a month where you celebrate the true essence of Muslim brotherhood and for that purpose Daig brings these aftaar boxes to spread harmony among friends, family and poor. Daig has launched these aftaar deals right in time so that in the rush of religious activities you have in mind the options you can opt for the food distribution.

The prices of these deals are Basic Box – 75 PKR, Economy Box- 125 PKR, Combo Box – 150 PKR and Big Combo Box – 300 PKR, for further quires and information you can reach Daig at www.daig.com.pk. With these deals Daig wishes everyone a blessed month of Ramadan.

Truecaller Opens its Globally Successful Ads Platform for Brands in Pakistan

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Truecaller Ads Platform delivered over 33 million impressions for Sana Safinaz’sLawn’18 campaign

Lahore (Muhammad Yasir) Truecaller today announced the launch of its long-awaited advertising platform for brands in Pakistan. Partnering with the Truecaller Ads Platform launch, Sana Safinaz’s Lawn’18 campaign generated 33 million impressions each in two separate week-long roadblocks on the Truecaller inventory. 

With millions of users in Pakistan, Truecaller will continue to expand its presence in South Asia and Middle East, opening its unique ad inventory to the skyrocketing number of advertisers in the region.  The platform’s unique roadblock format enables brands to achieve 100% share of voice through in-app video ads, banners, and interactive content. Truecaller has also activated its Ads Manager in Pakistan, a self-serving platform for companies and small and medium businesses to manage their ads proactively.

Truecaller Ads has witnessed a repeat customer rate of 70% among existing partners and advertisers in other geographies. The fully programmatic advertising platform creates multiple opportunities for a brand to connect with a consumer, with Truecaller receiving seven to eight calls on average per day.

Tejinder Gill, Vice President, Global Sales, Truecaller remarked on the announcement, “Our foray into Pakistan with Truecaller Ads has been a highlight for all of us. We see a huge opportunity at the cross-section of the country’s fast-tracked user and consumer growth, and the rise of new-age of programmatic advertising. We are thrilled to be able to deliver a truly unique roadblock experience to brands, which offers brands fully autonomous management and complete share of voice.”

Sidrah Ahmed, Digital Marketing Lead, Sana Safinaz, commented that “The transition to Truecaller enabled us to experiment with a unique and immersive mobile advertising platform. The ad-serving strategically fashioned relevant micro-moments, to deliver pertinent and enhanced interactions with consumers for our Lawn’18 campaign, without appearing interruptive or intrusive. Sana Safinaz is ecstatic with the results the campaign generated, and we anticipate even more prolific collaborations in the future.”

Faisal Sheikh, Director, Brainchild Communications, said, “Mobile is a significant contributor in reaching our audience in Pakistan. You can only achieve effectiveness of a digital campaign when it is intelligently targeted using innovative platforms that are substantial part of our consumers lifestyle. Truecaller helped us in breaking into a clutter-free space with excellent reach and reap the benefits.”

With the launch, Truecaller is expanding its frontiers to add more value to the lives of its customers and partners in Pakistan and beyond.

For more information please visit: https://advertisers.truecaller.com/

Emirates provides special Ramadan service for customers observing the holy month

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The airline will mark Eid Al Fitr celebrations on board with sweets for customers

Karachi (Muhammad Yasir)  – Emirates will commence its signature Ramadan service for customers during the holy month, expected to begin on May 18th in Pakistan. Emirates’ Ramadan service consists of specially crafted iftar meals on board, relevant programming on its ice inflight entertainment system, and the distribution of dates and water on the ground for those breaking their fast.

Emirates provides iftar boxes with a nutritional meal for customers breaking their fast on board. The boxes have been redesigned this year by local homeware specialists Silsal Design House. The designs are inspired by the Middle East, its people, places and culture. Silsal has also created bespoke Emirates Arabic Coffee Cups available at the Emirates Official Stores.

The iftar boxes provide a nutritious meal for customers to break their fast and includes couscous salad & grilled chicken or moudardara & roasted chicken, sandwiches, spinach fatayer or tomato and onion fatayer, assorted sweets, dates, laban and water. The boxes have been designed for customers to take away if they wish. The menus will be refreshed mid-Ramadan.

These special meals will be available to passengers across all cabin classes on select Emirates flights that coincide with iftar times. This includes flights to and from the Gulf region as well as flights catering to Umrah groups travelling to Jeddah and Medina during the month of Ramadan. During the holy month, cold meals will be served in lieu of a hot one on all flights to Jeddah and Medina, including Umrah day flights.

Emirates utilises a unique tool to calculate the correct timings for imsak (the time to commence fasting) and iftar while in-flight. It calculates the exact Ramadan timings using the aircraft’s longitude, latitude and altitude; ensuring the greatest level of accuracy possible while on board. When the sun sets, passengers will be informed of the iftar time by the captain. This tool was developed to supplement the Ramadan timetable, available on every flight.

Date boxes, symbolic of Ramadan, and water will also be provided at boarding gates allowing customers to break their fast prior to boarding, or while boarding at Emirates’ hub in Dubai International Airport Terminal 3 and other selected Emirates destinations. Emirates lounges in the airport provide dedicated prayer rooms and will also be serving Arabic coffee, dates and sweets.

Emirates’ award-winning ice system features special religious programming including A’aelat Ramadan Kareem, Fa Esalo ahil il thekir and Al Baqeyat Al Salehat, as well as Ramadan entertainment such as Bou Tbei, As-hab Al Hemam and Hayat Thaneya. The special Ramadan programmes are part of the diverse content available on board with up to 3,500 channels of on demand entertainment including 238 Arabic channels featuring movies, TV, music and audio.

Eid festivities kick off on board

For the first time, Emirates is extending its special service to celebrate Eid with customers on board. Those looking to do some shopping in time for Eid can enjoy a 20% discount for onboard duty free purchases over US $95 from 11 to 15 June.

From 14 to 17 June, customers can look forward to sweet treats on select flights. In Economy Class, customers will be served Eid cookies, while in First and Business Class, customers will receive a box of chocolates. In addition, First Class customers can enjoy a special Eid edition of the Lakrids candy. Lakrids Crispy Rose flavoured liquorice will be offered on all regions during Ramadan and Eid.

As a global airline, Emirates has been delighting customers’ palates with regionally-inspired cuisine, and special seasonal menus for widely celebrated events like Chinese New Year, Christmas, Diwali, and Ramadan. Its signature Ramadan service with special iftar meals has been a mainstay for over 20 years and illustrates the airline’s commitment to providing customers a comfortable journey throughout the holy month.

 

Pakistan Dairy Association delegation along Engro Foods Limited management meets the Finance Minister

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Karachi (Muhammad Yasir)   Engro Foods Limited is a key player in Pakistan Dairy industry. It has contributed substantially to the economy and proven its commitment to Pakistan, through various initiatives. From training the dairy farmers to uplift their livelihoods to attracting a major foreign investment of USD 486 million into Pakistan’s economy, by Royal FrieslandCampina, the 6th largest dairy company globally.

Recognizing Engro foods Limited’s socio-economic role, the Minister of Finance – Miftah Ismail recently met with the senior officials of Engro Foods as a part of the Pakistan dairy association delegation. The meeting was led by the Chairman Pakistan Dairy Association– Mr. Yawar Ali, and Engro Foods was represented by the Chief Corporate & Regulatory Affairs Director – Mr. Naveed Saeed, the Chief Finance Officer Mr. Imran Hussain and GM Public Affairs Mr. Rehan Saeed.

Engro Foods presented the recently launched coffee-table book titled; ‘Colors of Deosai’ to the Finance Minister. This book is the second in a series, launched by Engro Foods’s Sustainability campaign Colors of Pakistan, to promote a softer image of Pakistan, nationally & globally.

Speaking on the occasion, Mr. Naveed Saeed said; “It is important for the Private and the Public sector to join strategies to work towards a more sustainable and growth oriented Pakistan”. Mr. Miftah Ismail appreciated the book – Colors of Deosai.

This book is a valuable sustainability effort from Engro Foods, which is representing Pakistan globally at the front of Royal FrieslandCampina. EFL believes in playing a strong role to make the dairy sector more sustainable for the future generations.  The newly appointed Finance Minister expressed his interest in valuable initiatives for socio-economic prosperity of Pakistan. He appreciated Engro Foods’ role in various successful projects which are designed to accelerate the growth of Pakistan’s dairy industry.

LG Acquires Global Premium Automotive Lighting Company ZKW Group

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Lahore (Muhammad Yasir) Earlier today, the Board of Directors of LG Electronics (LG) approved the acquisition of leading automotive lighting and headlight systems provider ZKW Group, capping a deal worth more than EUR 1.1 billion, LG’s largest acquisition to date. Under the terms of the transaction, LG Electronics will acquire a 70 percent stake in ZKW Group with parent company LG Corp. purchasing the remaining 30 percent.

The strategic merger is expected to result in synergies that allow the combined companies to lead the global lighting sector in autonomous vehicle components. Headquartered in the Lower Austrian town of Wieselburg, ZKW Group is a high-tech leader in automotive lighting systems with a presence in markets throughout Europe in addition to China, Mexico and the United States.

With revenues of EUR 1.26 billion in 2017 and an average annual sales growth rate of more than 20 percent over the past five years, ZKW products are found in many major European premium automotive brands including Audi, BMW, Porsche and Daimler, among others. ZKW’s offerings will complement LG’s growing Vehicle Components operations which expects the premium automotive lighting segment to expand faster than traditional auto lighting. 

ZKW’s lighting business, which has focused on premium vehicle components and related accessories, will have a much greater market presence through LG’s extensive global sales network. As the industry transitions from traditional halogens to LEDs and lasers, ZKW sees itself in the enviable position of being only one of the first companies* worldwide that produces matrix LED headlamps and laser headlights. An industry innovator throughout its history, ZKW Group was an early investor in laser headlights. LG and ZKW will focus on developing intelligent lighting solutions that display high-resolution information and warnings on roads collected from sensors, including autonomous driving cameras and automotive communications.

ZKW Group will continue to be managed by the current team led by CEO Oliver Schubert, who will be responsible for all operations around the world which includes more than 9,000 employees. LG is committed to maintaining ZKW’s autonomy and workplace culture. In particular, production in Austria will remain unchanged for at least five years. 

“Through this deal, LG is adding a new growth opportunity to its automotive components business, a future growth opportunity with tremendous potential,” said Jo Seong-jin, chief executive officer of LG Electronics. “In addition to strengthening ZKW’s product development capabilities, LG’s global production experience and international business network will present unlimited opportunities for both companies in the auto market of tomorrow, which includes intelligent lighting solutions.”

LG’s Vehicle Components Company, which oversees the company’s automotive components business, recorded sales growth of 26 percent to USD 3.15 billion in 2017. The global automotive lighting market is expected to grow from USD 24.5 billion last year to USD 29 billion by 2020, with headlights contributing 70 percent of the total. Through this deal, LG is reinforcing its position as a leading player in automotive components and intends to expand the range of its automotive lighting business from rear lamps to related lighting products, such as headlights.