Careem to become a digital Ad platform, offering additional incentives for Captains

Lahore (Muhammad Yasir) Careem, the Super App for the greater Middle East and Pakistan, has announced to become a Digital-Out-of-Home (DOOH) Ad platform by partnering with Lambda Marketing Solutions.  

The partnership will pave a roadmap to offer additional sources for Captains interested in monetizing their vehicle. During the Initial phase, 5000 data-sim enabled tablets will be installed in vehicles which will deliver advertising and other content to customers which will enable brands to measure and monitor their performance in real-time.

In its pilot phase of 30 days around 20 screens were installed which has resulted in 36,000 views in a short span of time. Careem plans to complete the installation of additional 5000 screens within the next phase of 3 months which is expected to result in 3.5 million views, providing Captains and vehicle owners with additional earning opportunities.

Furthermore, the vehicles with screens will incentivise both captains and customers with free WiFi.  The platform would further be utilised to display content benefiting the community at large such as better civic sense, adherence to traffic rules and functional safety features and so on. The ceremony was held at Careem’s office in Lahore, where senior officials from both the companies were present. 

On the occasion, Zeeshan Hasib Baig, CEO & Country General Manager, Careem Pakistan stated: “This partnership aims to leverage high mobility, not only, offering additional incentives to Captains but also to  become a digital Ad platform by working together with brands, offering them real-time measurement and monitoring for their advertising spent.”

Shoaib Sarwar, CEO Lambda Marketing stated: “With this partnership, we are doing something extremely unprecedented, an innovative and additional means of  advertising for brands which offers real-time monitoring. Careem’s 800,000 registered Captains and high mobility impact creates a win-win situation for all stakeholders”.

Careem has more than 800,000 Captains registered on its platform so far and has invested up to 80 million dollars since its inception in Pakistan in 2016. Transforming into a Super App; Careem offers multiple opportunities as it expands its services from mobility of people to adding mobility of things as well as mobility of money including food, daily essential deliveries, peer to peer credit transfer and mobile top-ups. 

Easypaisa Introduces WhatsApp Channel Support for Enhanced Customer Experience

Lahore (Muhammad Yasir) Easypaisa, Pakistan’s leading digital payments platform is transforming customer experience with WhatsApp channel support. This initiative enables users to access an interactive, automated support channel 24/7on a dedicated WhatsApp number +923411103737. With instant replies and the ability to operate without any available human interaction coupled with pre-defined interaction rules to facilitate users, Easypaisa’s WhatsApp support is a first of its kind initiative for any branchless banking player in Pakistan.

Easypaisa has always been the first to introduce revolutionary features and tools to the financial ecosystem in Pakistan.  With WhatsApp support, smartphone users can easily find answers to their queries on various topics including how to order an ATM card, how to link debit cards to your Easypaisa account, how to apply for a loan, how to reset Easypaisa account PIN and how to create an ATM pin, to name a few.

Speaking on the development, M. Mudassar Aqil, CEO Easypaisa / Telenor Microfinance Bank said: “As the pioneer of digital financial services in Pakistan, at Easypaisa, we have always strived to provide customers with the best-in-class digital payments experience and are constantly developing innovative solutions for them. Through WhatsApp channel support, our aim is to provide customers the information they require in a convenient manner so that they can make better financial decisions when it comes to their digital banking needs”.

Through the power of collaboration and technology, Easypaisa continues to introduce innovative products for millions of customers, making their life easy when it comes to digital financial services. With the addition of the WhatsApp support feature it has become more convenient for users to take full advantage of Easypaisa’s diverse offerings in a convenient and secure manner.

BankIslami Join Hands Bahria Town; making housing finance accessible

Lahore (Muhammad Yasir) BankIslami, Pakistan leading Islamic Bank, has now introduced financing in Bahria Town starting with constructed, ready to live flats and houses. In the first phase, customers will be facilitated in availing the best residential options that they dream to call home in the city of Islamabad, Rawalpindi and Lahore. The newly introduced financing options are for customers who aspire to obtain Shariah compliant financing and can be availed by both residents and non-residents of Pakistan.

Bahria Town offers the most progressive, versatile lifestyle options. Commenting on this occasion, Group Head Consumer Banking, BankIslami, Mr. Bilal Fiaz said BankIslami is making sure that Shariah Compliant home financing is easily attainable to all our customers in a smoother and faster way. Our product offerings are extensive and through the newly introduced financing options in Bahria Town, we aim to provide the convenience, security and peace of mind that comes with the combined synergy of BankIslami and Bahria Town.”

Also present at the occasion, Aamir Rasheed Awan, Director Finance, Syed Shabbar Hussain Shah, CFO & Company secretary Bahria Town (Pvt) Limited further added, Bahria Town has provided housing and financing opportunities to new residents ever since its inception, and now through this agreement with BankIslami, the new financing options will make it easier than ever for hardworking individuals in Islamabad and Lahore to see their dreams come true in front of their eyes, as they explore the best life that Bahria Town has to offer. We are eager to serve the incoming residents with the safety, luxury, convenience, and beauty that Bahria town is famous for.”

BankIslami is the country’s first scheduled Islamic Bank with more than 340 branches spread across the country in more than 123 cities. The Bank specializes in RIBA-free products and services which are delivered to customers in the most efficient and user-friendly manner.

Domestic Steel Bar prices feared to increase further as Govt snubs Sector Woes!

Karachi (Muhammad Yasir) The domestic steel re-bar prices are feared to cross Rs150,000 per tonne on massive surge in global scrap rates, which have gone up from $350 per tonne in October to $455 per tonne, and recent 10pc increase in power tariffs for the energy-intensive steel industry.

The industry sources say the higher steel prices could jeopardize the government’s plans to encourage the construction sector in general and housing in particular unless it takes immediate measures to help the steelmakers bring down their prices through reduction in their electricity bills and decrease in turnover/minimum tax. The industry needs the government’s assistance on a war-footing to survive, they say.

The sources say the industry was struggling to cope with rising international scrap prices when the government raised the power tariffs by 10pc. “Global scrap prices are set to spike with growth in demand for ferrous scrap in China to 12 million tonne a year,” Wajid Bukhari PALSP Secretary General, said.

“The increase of Rs4 per unit in the electricity tariff for Pakistan’s nascent steel industry will prove to be the proverbial last straw on its back and detrimental to the government plans for affordable housing for the low-middle-income people.”

Further noted, that members of the Pakistan Association of Large Steel Producers are one of the major consumers of K-Electric. PALSP has lodged a severe protest over the recent increase in tariff through SRO No. 192 dated 12th February 2021. This increase is creating crisis like situation for the struggling steel sector of Pakistan.

Through this SRO Rs. 1.95 / kwh has increased in variable charges and Rs. 40 / kw / month increase in fixed charges. Fixed charges should be reduced instead of increasing it. If a consumer is using its connection and paying variable charges and should be levied only when variable charges are under certain threshold. In Pakistan all cost of distribution system (grid, cable, substation, transformer etc.) has to be bared by consumer then why should customer pay heavy fixed charges for electricity connection. The Association is of the view that tariff change and regime should be reconsidered and properly aligned. In Bangladesh (DPDC) fixed charges are only 70.92 US cents for B4 customer whereas, its 250 US cents (after recent increase) in Pakistan, meaning the tariffs are over 350% of our regional competitors.

According to Pakistan Bureau of Statistics, the imports of iron and steel scrap into Pakistan rose by 13.5pc in 2020 as compared to the previous year with annual iron and steel scrap imports rising to 4.57 million tonne from 4.02 million tonne.

The industry has long been pleading for cut in the turnover tax of 1.5pc on the steel industry to 0.25pc to provide it a breathing space. “We’ve been pursuing the matter for long and in principal there has been broad consensus that this is an unfair tax on the documented sector, which is already bleeding. The authorities say the issue will be addressed in the upcoming budget, which is not justifiable because it will be too late for the industry by then,” PALSP argues.

The government has already slashed through an ordinance the minimum tax for dealers and sub-dealers of sugar, cement and edible oil to 0.25pc whose names are on the active taxpayers’ list issued under the provisions of the Sales Tax Act, 1990 and the Income Tax Ordinance, 2001.

Now, as a special favour the wholesalers and retailers of fast moving consumer goods, fertilizer, sugar, cement and edible oil have also been included in this category.

“The steel industry operates on very thin margins. Thus, the existing rate of minimum tax is not only a burden on the cash flow of manufacturers but will also discourage future investment in the industry. It also discourages documentation of steel transactions. The FBR also makes only a little revenue from it because the downstream sector of the long steel industry remains undocumented,” concludes Bukhari.

Another major issue facing the documented steel sector is the tariff anomalies which are creating unfair competition in this sector and making the documented sector to bleed money.

For example, the abuse of some concessions given to erstwhile FATA/PATA is resulting in loss of Rs10-15bn annually to the national exchequer and killing the entire steel sector. Similarly, lacunas in the customs rules allow large-scale tax evasion through mis-declaration of brand

new steel as re-rollable scrap. “All factors have created a crisis for the steel sector,” Bukhari says.

“In the budget 2019-20 the FBR abolished special regime for collection GST from the steel sector to the normal ad-veloram, opening the floodgates of tax evasion and giving tax evaders advantage over the documented sector. Further, in order to make the Naya Housing Project a success, the government should abolish 17 per cent sales tax on this project.” noted Hussain Agha, Chairman Media PALSP.

“Our ultimate focus is to support Pakistan and become the ignition and driving force for Naya Pakistan Housing, however, with abnormally highest energy tariff prices regionally and tax rates for steel products double to other nations, it will become a struggle. We must be forward looking and aim to seek a win-win solution otherwise we fear that prices will spiral out of control.”

Emirates operates first flight serviced by fully vaccinated frontline teams

Safety above all, always: Emirates operates first flight serviced by fully vaccinated frontline teams across all customer touchpoints

 

  • EK215 to Los Angeles supported by over 70 vaccinated frontline team members across the operational spectrum
  • Close to 26,000 of Emirates Group’s frontline aviation workforce already vaccinated with two doses

Lahore (Muhammad Yasir Honouring its commitment to the health and safety of its employees and customers, Emirates today has become among the first airlines in the world to operate a flight with fully vaccinated front line teams servicing customers at every touch point of the travel journey.

This morning, the full airport and onboard customer experience for flight EK215, which departed Dubai at 0830hrs for Los Angeles, was safely supported by check-in, security, Business and First Class lounge and boarding gate employees, as well as engineers, pilots and cabin crew who made the choice to be fully vaccinated.

Also supporting the flight’s operations were fully vaccinated aircraft appearance, loading and special handling teams from dnata, as well as SkyCargo teams working on the cargo and logistics requirements for EK215.

The Emirates Group rolled out its vaccination drive at pace just over a month ago, and since then, close to 26,000, or 44%, of the Group’s UAE frontline aviation workforce have received both doses of either the Pfizer-BioNTech or Sinopharm vaccines.

Adel Al Redha, Chief Operating Officer, Emirates Airline said: “Our operational workforce are at the aviation frontline, helping people get to where they need to be, and moving essential goods to global communities. Protecting our people with vaccinations is important – for them, for our community, for the smooth running of our operations, and also for our customers as it introduces of an additional layer of protection when they travel with us. We’ve seen a very positive response with high demand and take-up of the Covid-19 vaccine from our colleagues at the operational frontline, and there’s continued momentum in the rate of vaccinations across the business. We would like to thank the UAE’s leadership for making three types of vaccines available in the country, and for their proactive commitment to championing an extensive National Vaccination Programme.”

Nearly 5,000 Cabin and Flight Deck Crew have opted to receive both doses of the Covid-19 vaccine. In addition, thousands more Emirates Group employees in other roles have taken their COVID-19 vaccine through the company’s clinics and vaccination centres, while others have opted to take their vaccine at one of the many vaccination centres across the UAE.

Al Redha added: “At the outset of the pandemic, Emirates implemented robust safety measures to protect and prioritise the safety of our customers and employees at all stages of the travel journey, and with the rapid progress of our own vaccination programme and high rates of take-up, more of our flights will soon be operating with fully vaccinated frontline employees. We are also confident that with more people being vaccinated, combined with strong safety measures in place, we can all look forward to the easing of border entry guidelines for many countries.”

The Emirates Group vaccination programme is the latest in its series of safeguards and protections to deliver on its health and safety promises to its customers, employees and the communities it serves around the world. The Group’s vaccination centres have been running 12 hours a day, every day of the week to prioritise and provide aviation frontliners with the vaccine.

The UAE currently has one of the world’s highest rate of vaccinations for its citizens and residents as it fights to curb the spread of Covid-19. So far, the UAE has administered over 5.4 million doses of the Covid-19 vaccine, and Our World In Data, a research website based at Oxford University, recently reported that the country’s distribution rate stands at 55.27 doses per 100 people, ranking it the second highest in the world.

Shifa Int. Hospital & Shifa Foundation organized First Ladies Golf Match as part of Breast Cancer Awareness

Islamabad (Muhammad Yasir) Shifa International Hospital and Shifa Foundation collectively organized a successful First Ladies Golf Match at Margalla Green Golf Club Islamabad as part of the Breast Cancer Awareness Program.
The First Lady of Pakistan Mrs. Samina Arif Alvi was the chief guest of the event who is successfully leading the breast cancer awareness campaign in the country. She distributed the prizes among the winners and souvenir shields to the chief organizers of the golf match.
Mrs. Alvi lauded the efforts of Shifa Int. Hospital and Shifa Foundation for arranging the Ladies Golf Match as part of the breast cancer awareness program. She urged all the women to be cautious about any initial abnormality and complication and to women above 40 years of age to have mammography once a year to detect any abnormality at an early stage.
More than 65 players including ladies and children participated in the golf match. Matches were played in five different categories. The golfers were dressed in pink to create awareness about breast cancer, which is one of the leading causes of death in women. Free Mammography Coupons were offered to the participants of the golf match to highlight the importance of screening for detection of breast cancer at an early phase.
Dr. Manzoor H. Qazi, Chief Executive Officer, Shifa International Hospital and Chairman, Shifa Foundation said that breast cancer is the most common cancer in Pakistan as one in nine women are at risk of developing breast cancer in their lifetime. He said Shifa Foundation and Shifa Int. Hospital have been supporting underprivileged women communities by providing breast cancer screening, diagnostic, and treatment facilities.
Mr. Taimoor Shah, Chief Operating Officer, Shifa Int. Hospital said that the aim to organize this ladies’ golf match was to empower women in the fight against cancer and encourage all women to get screened for breast cancer. Such activities are helpful to spread breast cancer awareness messages by word of mouth with the involvement of influencers and different stakeholders. 
Dr. Zeeshan Bin Ishtiaque, Medical Director at Shifa Int. Hospital highlighted the importance of breast cancer awareness in order to educate the masses because taboos associated with regular screening and breast examination lead to delayed diagnosis so women might ignore the initial abnormality, which can otherwise be cured. 
Dr. Zeeshan also informed that Shifa Int. Hospital has a specialized and comprehensive Shifa Breast Clinic, a multidisciplinary team of professionals that provides personalized care to breast cancer patients by offering effective options for diagnosis and treatment under one roof.

Adnan Qazi is busy directing projects for Leading Stars!

Lahore (Qasim Ali) Completing Video Songs, TV Commercials, Fashion Shoots and shortfilms for numerous A category celebrities. Well Known Director Adnan Qazi have become the busiest director of Pak Showbiz Industrty these days. Leading actors Shaan Shahid, Ali Zafar, Hamaima Malik, Aima Baig, Farhan Syed, Urwa Hussain , Mawra Hussain, Naomi Ansari, Amara Hikmat and other stars have worked under the direction of Adnan Qazi for short films including video songs and commercial fashion shoots. Ali Zafar’s song ‘We Mahiya’ which was released last month has also been directed by Adnan Qazi while he have also proved his talent and capabilities in Bollywood. Talking to media, director Adnan Qazi said that after getting higher education from UK, he did diploma from New York Film Academy and gained experience by being a part of films made in UK while started his career as a assistant in Bollywood mega stars Salman Khan ‘s film Veer.

While talking to Newsupdate times he told that he have worked as a production assistant in the movie “Veer” and I have worked in more than 60 Bollywood movies. Talking about his engagements in Lollywood he briefee that in Lollywood, My first movie was actor Shaan Shahid’s “Earth” in which he directed a song which was a great experience for me. Since then, he has created commercials for many Pakistani fashion designers and brands While I have directed music videos of famous singers and some are under completion. He said that I intend to introduce new talent through my work besides working with well-known artists.

In this regard, I have introduced a lot of new talent in the Showbiz while giving them necessary guideline and editorship. He said that he intends to make short films as well as a good international quality feature film. He wished that world should get rid of corona pandemic as soon as possible so that cinema halls can open again to give entertainment to masses and again puts smiles on people’s faces. He said that film is the best available platform through which people can be entertained and at the same time social issues can be highlited for audience guideline and decision making for concerned departments and Govt. as well.

 

Imran Abbas and Hiba Bukhari Star in See Prime’s New Shortfilm ‘Chahat’

Lahore (Muhammad Yasir) After giving us back to back hits, See Prime has now released another saga of love, starring the heartthrob Imran Abbas and audience favorite Hiba Bukhari & is directed by the force behind the platform Seemeen Naveed herself.

The story of the film revolves around a couple that has evidently lost a life that was once very endearing to them. As the film goes on, the wife continues to blame herself for the car accident that caused the death, while the husband reassures her that it is not her fault. The end of the film is so unexpected that it is sure to leave the viewers in awe of the wonders of true love.

When asked about the upcoming film, the executive producer & the director of the film, Seemeen Naveed said, “This is a story that portrays the real concept of ‘Love Transcends All’, and that even something as inevitable as death keeps two lovers knitted together. This project is a very heart-touching one and the wonderful cast and our hardworking team at See Prime has put in enormous effort for it”.

This heart-wrenching film is executive produced by Seemeen Naveed, penned down beautifully by Basharat Tirmizi, and co-produced by Ali Hussain and Mahib Bukhari and is available for viewing on See Prime’s YouTube channel.

Link: https://www.youtube.com/watch?v=k819vrWP5u0

 

Aima Baig sings, as Ayeza Khan inspires Ansab Jahangir’s debut Spring Summer Luxury Lawn Collection 21

Lahore (Muhammad Yasir) Pakistani song bird, Aima Baig is back with another soulful number. The song is to accompany couture designer, Ansab Jahangir’s debut Luxury Spring Summer Lawn Collection – ZOHA. ZOHA’s muse is none other than the elegant Ayeza Khan.

Featuring the versatile vocals of Aima Baig, the song is an ode to sisterhood and female camaraderie. The video celebrates independent, working women. Along aside Ayeza Khan, Mushk Kaleem, Sana Ansari and Mahleehan also feature in the video.

Speaking about the song, designer Ansab Jahangir said, ‘We wanted to celebrate strong career women who are not afraid to let their hair down and have a bit of fun. It echoes the concept behind ZOHA – a woman who is fashion forward, successful and raises other women up.’

ZOHA is Ansab Jahangir’s debut lawn collection. With a heavy focus on pastel shades of lawn fabric combined with silk and chiffon dupattas, it is a luxury lawn collection. The designer is popularly known for her classic bridal outfits.

The collection will be available for pre-order on 27th February 2021.

Song Link: https://www.youtube.com/watch?v=PXwVEXqneUY

Facebook: https://web.facebook.com/ansabjahangir

Instagram : https://www.instagram.com/ansabjahangirstudio/?hl=en

Website: https://www.ansabjahangirstudio.com/

PAJIC enabling foreign nationals to Invest into Pakistan

Lahore (Muhammad Yasir) DMM Group has  acquired majority stake in   Pak Afghan Joint Investment Company Ltd (PAJIC) –  a startup that has created full echo system for foreign nationals & foreign investors to invest in Pakistan real estate sector.

Mr. Fysal Gill, CEO & President  of DMM Group stated that ” present government of Pakistan has formulated favourable policies ad have created environment for foreign nationals to invest into Pakistan real estate sector. This acquisition creates perfect synergy and enable group to enter real estate sector of Pakistan. International presence and access to investors joins hands with experienced teams  in real estate consulting business, thanks to PAJIC LTD.

Mr. Sikander Marwan, Board Member of PAJIC LTD stated that ”acquisition will bring financial muscle and access to foreign investor & customer in multiple countries and allow PAJIC LTD to become a leading real estate consulting platform to invest into Pakistan.