Mira Sethi’s love for literature lands her in at the prestigious Festival of Literature 2022

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Lahore (Nut Desk)

The exciting young talent of Pakistan, Mira Sethi will be participating in three different panels at the international Festival of Literature on the 5th and 6th of February taking place in Dubai. She will be sharing one of the panels with some of the well-known and award-winning writers.

The three panels where Mira Sethi will be speaking are ‘the strongly worded letters’ alongside Annabel Kantaria, Ben Miller, and Marina Wheeler, ‘peeling the onion’ with AvniDoshi, Farah Ali, and Selma Dabbagh and one panel is called ‘are you enjoying?’ where Mira Sethi will be the only one speaking.

These renowned writers will be talking about their literary journey and discussing the craft and inspiration behind their stories.

Mira Sethi was the former books editor at The Wall Street Journal with op-ed pieces in The New York Times, a well-known actress with regular appearances on Pakistani television and is now the author of a debut short story collection ‘Are You Enjoying’.

Link – https://tickets.emirateslitfest.com/search.aspx?SearchTerm=mira+sethi

Pakistan’s first transgender model and singer Shyraa Roy was awarded Crown Hour Award

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Models participating in International Beauty Contest were selected. Pakistan’s first transgender model and singer Shyraa Roy was awarded Crown Hour Award for promotion of fashion industry and competition from Pakistan around the world. Mail-to-Mail models were selected to participate in the beauty pageant, which was organized at Allah Din Lounge Gulberg 2.

The awardees were given awards at the award show. On this occasion, Pakistan’s first transgender model Shyraa Roy was selected. RJ Dr. Ejaz Waris and Shaira Rai participated in the ceremony as the hosts. Mr. Pakistan, Miss Pakistan and Mrs. Pakistan were also crowned President of 2022. Mr. President, Miss, Mrs. The event was organized by Pakistan Sonia Ahmed, which selects new talent from Pakistan every year and gives them the opportunity to participate in international beauty pageants. Miss Trans Pakistan 2021 Shyraa Roy Competition winners. While Miss Pakistan Saman Shah was crowned, she was given an award for promoting Pakistani fashion at the international level and her performance was appreciated.

Last Pakistan Global 2022 Award was given to Sana Hayat, Mr. Pakistan Global 2022 Award was given to Muhammad Omar, Mrs. Pakistan World 2022 Award was given to Mrs. Nada Khan, Mr. Pakistan World 2022 Award was given to Ataullah Gujjar, Mr. Pakistan The award of Universal 2022 was given to Mr. Alimdar, the award of Miss Pakistan Universal 2022 was given to Dr. Shafaq. The singer and model is promoting Pakistani culture all over the world as well as increasingly participating in philanthropic activities.

She said that these days I am busy preparing my new video song and its video recording should be completed soon.

Mansha Pasha is loving her new quarantine jam ‘Sohna Tu”!

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Lahore (Nut Desk)
Mansha Pasha knows exactly how to kill time in her quarantine days by moving and grooving to the latest song by Pepsi #Sohna Tu. The actress took to her Instagram story and posted a video of herself jamming to the song. “Totes in love #SohnaTu” she added along with dancing and singing on it. We can see her spreading happy vibes and energy even when she’s isolating at home, and that’s exactly what that song does to us all as it’s a total mood lifter. With the rise in covid cases we all should stay home stay safe and jam to this song. Pepsi just dropped just their new song #SohnaTu which features the talented Aima Baig along with many other talented young musicians and it’s making waves all across the country.
In times of the pandemic this is the exact tune we wanted to hear.
https://www.youtube.com/watch?v=OoSq7Kj3pT8
 

Anoushey Ashraf shows off her incredible taste in music as she jams to ‘SohnaTu!’

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Lahore (Muhammad Yasir) Pakistani VJ and actress Anoushey Ashraf always let’s her followers in on what’s hot these days and she recently posted a story where she discovered this groovy new Pepsi song ‘SohnaTu’! The actress couldn’t stop moving to the beat as she enjoyed the music.

“I keep discovering new music and I just love it!” Said Anoushay while she busted out some moves from the comfort of her home.

“Found a new favorite and can’t stop dancing to it!” She added in a caption.

Pepsi Pakistan is known for their contemporary anthems and the latest one ‘SohnaTu’ that features some of the most incredible singers of our time like AimaBaig, Taha Malik and many others, is doing absolutely great! The groovy new dance number has earned a lot of appreciation from everyone.

 

 

Hareem Farooq, the Fabulous Showstopper for Amato Couture

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Lahore (Muhammad Yasir) Hareem Farooq is a well-known figure in the Pakistani entertainment industry, who has worked her way up the ladder of success from making her theater acting debut in 2010 to quickly taking over the television screen in 2013, followed by her directorial debut with movie ‘Janaan’ in 2015 and blockbuster ‘Parchi’ in 2018. In the same year, Hareem also became the first female celebrity to host the popular Pakistan Super League. So it’s no wonder that in 2022, she walked the ramp for UAE-based avant garde label, Amato Couture, the brainchild of the world-famous creative designer Furne One and textile expert Rashid Ali, which was established in 2002.

“Being a Pakistani and the CEO and Co-founder of Amato Couture, I am excited to represent my country and showcase our hidden talent to the world. I believe it’s time we show the world who we are and be recognised for our brilliant talents. I am a staunch believer and supporter of women empowerment and Hareem Farooq is the pride of Pakistan and the perfect fit for our brand with her numerous talents. Hareem’s passion for our country and its people is palpable and I saw that love in her eyes, and this is what we want to show the world as we aim to support the talent of our country”, commented Amato Couture Co-founder Rashid Ali while speaking on the occasion.

Amongst the Amato Couture’s showstoppers for the night were Nadia Ferreira – Miss Universe 1st runner and Miss Universe Paraguay 2021, Laura Olascuaga – Miss Universe Colombia 2020, Tiktok Viral Star Elvir Aljicevic, Dubai-based Influencer Charlie Albo, Emirati Youtuber Rashed Belhasa ‘Money Kicks’, Bollywood Actress and Superstar Urvashi Rautela and her younger brother Yashraj Rautela, with Hareem Farooq who was the only one chosen from Pakistan.

Having done her fair share of fashion shows, Hareem was quite comfortable backstage where her professionalism and passion to conquer the runway was difficult to miss, much before the show, titled ‘The Ambush’ even began. She practiced her ramp walk with the utmost dedication, mastering her facial expressions and carriage to perfection. And when the time came to make her international showstopper ramp walk, she conquered the runway and captured the attention of all those attending. Her poise, grace, elegance, and confident smile lit up the room, showing the world that Hareem Farooq can truly do it all.

TCL Launches QLED C725 as Zalmi TV for PSL 7

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Lahore (Nut Desk)

TCL Pakistan’s No.1 LED TV is proud to launch the exclusive Zalmi TV C725 QLED for PSL 7.  The fans are once again treated with additional offers like an Extended 3 Year Warranty and TCL Zalmi premium merchandise with every purchase of Zalmi TV. The offer is valid till 15th April 2022 or till stocks last.

Order now and get exclusive gifts: https://bit.ly/3eDnvtf

The premium QLED TV range is bound to enhance the experience of watching cricket at home. With premium features such as Quantum Dot Panel Technology, Dolby Vision (Highest HDR Standard), HDR 10+, and 100% colour volume, the TV range is bound to show you PSL with the best picture quality.  C725 is equipped with an Onkyo sound system and Dolby Atmos which will give fans the ultimate stadium-like experience. The QLED range comes with a beautiful full-screen bezel-less design. Further, this series is equipped with the latest Hands-Free Voice Control, IPQ Engine, MEMC, Micro Dimming, AI technology, and TCL Android OS to give the full smart experience. 50, 55, 65 and 75 inches C725 are available at PKR 124,900 PKR 149,900, PKR 219,900 and PKR 329,900 respectively.

TCL Pakistan’s Head of Marketing, Majid Khan Niazi, hinted that he was thrilled about another successful collaboration with Peshawar Zalmi. He quoted, ” Cricket has always been close to the hearts of the people of or country. Also, it’s our 5th year with Peshawar Zalmi and we plan to take this partnership to a much larger scale than before. To celebrate this partnership this year we have launched the new edition of Zalmi TV which includes an extended 3-year warranty and TCL Zalmi premium gift box.”

BankIslami Celebrates PSL Inauguration with Bike Rally in Karachi

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Karachi (Muhammad Yasir) BankIslami, Pakistan’s first scheduled and leading Islamic finance institution, celebrated the start of PSL 2022 and its Platinum Sponsorship for the Karachi Kings franchise with a bike rally titled ‘The Kings' March’ in Karachi. The event featured senior members of the management team from BankIslami, employees from the organization, and other individuals from the biking community in the country. It was a jubilant celebration in honor of the game that Pakistanis are extremely passionate about. The rally started at Dolmen Mall, Clifton, culminating at the city’s international airport.

PSL 2022 began with enthusiasm on 27th of January at National Stadium, Karachi with an extravagant opening ceremony and the first match being played between Karachi Kings and Multan Sultan. The domestic T20 tournament draws not just international players but huge crowds from across the country in light of the passion that this nation holds for the game.

BankIslami is the proud Platinum sponsor for Karachi Kings during this season of PSL with a vision of supporting not just cricket but the youth of the country in pursuing their dreams of playing professional cricket. The bike rally held by the organization in this regard also drew significant attention and crowd from across the city.

Commenting on the development, Head of Marketing, BankIslami, Syed Fahad bin Tariq stated: “BankIslami has always been at the forefront of not just technological revolutions in the Sharia-compliant finance segment but also in societal ventures. Our goal with sponsorship of Karachi Kings at PSL is that we unite on one platform under BankIslami’s banner and spread the message that no matter which team wins, cricket will ultimately be victorious as our slogan is ‘Jeetay Ga Pakistan’.”

BankIslami has entered into a partnership with PSL for the first time and has presented a unique opportunity for the cricketing infrastructure in Pakistan.

FrieslandCampina Engro Pakistan joins hands with UVAS to Establish “Pakistan–Netherlands Dairy Development Center (PNDDC)

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Karachi (Muhammad Yasir) FrieslandCampina Engro Pakistan Limited (FCEPL), subsidiary of the Dutch multinational corporative Royal FrieslandCampina in the Netherlands, is establishing the novel Pakistan–Netherlands Dairy Development Center (PNDDC). 
The PNDDC is set to be a premier precompetitive platform with the signature ‘grass to glass’ philosophy underlying FCEPL’s corporate vision – collaboration and integration between industry, experts, academia, and the government.
The agreement Memo was signed between the founding partners; FCEPL and University of Veterinary and Animal Sciences (UVAS) in a ceremony held in Islamabad in attendance of Federal Minister for National Food Security and Research, global leadership of FrieslandCampina and Dutch Ambassador.
Syed Fakhar Imam, the Federal Minister for Food Security & Research witnessed the ceremony and appreciated the approach and initiatives of FCEPL, “I am impressed with the work of FrieslandCampina towards dairy development in Pakistan, which is helping to improve food security and livelihood especially in rural settings.” 
“Pakistan is a key player in the global dairy market, and it is with initiatives such as the PNDDC, we intend to unleash the tremendous dairy potential in Pakistan and to elevate its role even further in the years to come.” Said Mr Ali Ahmed Khan, Managing Director, FrieslandCampina Engro Pakistan Ltd “The beginning of this center together with UVAS will pave the way to smoothly implement many of upcoming development programs that are in store. We are in discussion with Dutch Universities and companies to become part of this center through in-kind and/or in-cash support to achieve the objective of transforming dairy landscape of Pakistan at-par with the Dutch Dairy Sector”.
The company aims to build a bridge with their global tier research, illustrative of their 150 years of experience in the dairy industry in The Netherlands and Pakistan; providing a prime platform that will revolutionize the concept of dairy in the world’s 4th largest milk producing country; unlocking dairy development expertise for all core stakeholders through the sharing of rich Dutch dairy expertise.
Prof. Dr Nasim Ahmed, VC at University of Veterinary and Animal Sciences, Lahore said “The dairy supply chain is the cumulation of several avenues, livestock training and research being at the core. UVAS is already partnering with FCEPL on various fronts and setting up a formal platform will further strengthen this partnership paving the way to the dissemination of global industry best practices. 
“The activities performed by the center will definitely have a positive impact on the dairy sector and the country as a whole.” said by Prof. Talat Pasha, Vice Chancellor University of Education and a leading dairy expert.
“FrieslandCampina, with yet another initiative of bringing Dutch dairy expertise and experience to Pakistan through establishing a formal collaborative platform is certainly laudable and will help to strengthen professional ties between the two countries.” said by Mr. Wouter Plomp. the Ambassador of the Netherlands to Pakistan.
The Pakistan Netherlands Dairy Development Center will contribute to the improvement of production, food security, quality, food-safety, and sustainability throughout the dairy value chain of the Pakistan dairy sector.  
The center will be located at UVAS and the commencement of operations will begin soon with a detailed 5-year operational plan and activities. 
With its partners PNDDC will undertake a variety of activities which include, research and innovation on breeding, feeding, quality and safety of milk; strategic and policy studies; publication of white paper on dairy landscape in Pakistan; running expertise centers; and various capacity building (training) programs. 
Moreover, PNDDC would also commence exchange programs, incorporating knowledge and expertise from Netherlands, through arranging expert missions and Farmer2Farmer missions – Dutch farmers and experts would visit Pakistan for guidance and hands-on assistance of local farmers, meanwhile Pakistani farmers will visit Netherlands for hands-on training. The center would also manage deployment of academic talent (research sponsorship for Pakistani students) at the Netherlands or the countries with comparable challenges & opportunities as Pakistan.

Huawei ranked among Top 10 Most Valuable Brands of 2022among 500 Other International Brands

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Lahore (NUT DESK)

Brand Finance has named Huawei among the top 10 most valuable brands for 2022 in its recently published Brand Finance Global 500 2022 report, jumping up 6 places from 2021 despite facing many unforeseen challenges.

The Chinese tech giant has ranked the world’s 9th most valuable brand for 2022. Its brand value improvement defies the odds amidst the heavy scrutiny it faces from the US.

Huawei managed to reclaim its place amongst the top 10 brands, despite its smartphone business suffering heavily from multiple US sanctions. Huawei however continues to provide various products to global consumers. Brand Finance attributes Huawei’s brand growth to its commitment to innovation, by heavily investing in domestic technology companies and R&D, as well as turning its focus to the electric car business while continuing to strengthen its cloud services.Huawei managed to reclaim its place among the top 10 most valuable brands in the world, following 29% growth to US$71.2 billion. Huawei’s smartphone business was hit hard by US sanctions, but it reacted positively by heavily stepping up investment in both domestic technology companies and R&D, as well as turning its focus to cloud services.

Although Huawei’s smartphone market share fell drastically, Huawei’s other businesses are facing exponential growth. Ever since Huawei got restricted by the US sanctions, the company has been branching out into other businesses, such as Smart TVs, Smartwatches and Smart Electric Cars as well. Huawei collaborated with the famous car manufacturer, Seres, to launch its premium hybrid electric smart car series, AITO, with the first model being the AITO M5.

Every year, Brand Finance puts 5,000 of the biggest brands to the test, and publish nearly 100 reports, ranking brands across all sectors and countries. The world’s top 500 most valuable and strongest brands are included in the annual Brand Finance Global 500 ranking – now in its 16th year.As a whole, the tech sector is once again revealed to be the most valuable industry, with a cumulative brand value of close to US$1.3 trillion in the Brand Finance Global 500 rankings.

PQFTL Granted Certificate of Registration as Pension Fund Manager by Securities & Exchange Commission of Pakistan

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Karachi (Muhammad Yasir) Securities & Exchange Commission of Pakistan grants Certificate of Registration to Pak-Qatar Family Takaful Limited (PQFTL) as Pension Fund Manager.

PQFTL being the pioneer and leading Family Takaful Operator in the Country has become the 1st Family Takaful Operator who has been granted this license under the Voluntary Pension System Rules, 2005.

This achievement is once again a commitment by PQFTL management to continue their endeavor for providing the most comprehensive and innovative products and services across all segments of society for the cause of Takaful and Riba-Free Pakistan nationwide.