TECNO Brings a “Chottie EID, Bara Jashan” Super Ramadan Offer for fans

Lahore (Muhammad Yasir) TECNO Mobile Pakistan introduces another engaging activity for the fans – “Chottie EID, Bara Jashan” to win amazing prices, making your EID extra special. The event will be carried out in every city with gifts including LEDs, Speakers, Handfrees, etc., in a Lucky draw.

TECNO shall be going to 20 Malls across Pakistan and the activity will be live for 7 days in each. This is a special Ramadan Offer starting from April 25, 2022, and will continue for 70 days. The cities include Lahore, Karachi, Faisalabad, Multan, Bahawalpur, Hyderabad, Peshawar, Jhelum, Gujrat, Rawalpindi, Noshehra, DI Khan, Sialkot, Quetta, and Sargodha.

Participating in this activity is very simple. The fans can visit the mall where this TECNO activity is happening and buy the latest Spark 8C (both variants 4+128GB & 3+64GB) or Camon 18t phone. On purchase of Spark 8C, the buyer will get a BT Speaker. Whereas, on the purchase of Camon 18T, the buyer can get a Water bottle, a Hands-free or BT Speaker.

Interestingly, both buyers and sellers (the shopkeeper) can participate in a lucky draw. The lucky draw will be held on each activity’s last day (seventh day). The customers can participate in the lucky draw on the purchase of one unit. A total of three winners will get a chance to win a LED TV or a Microwave Oven. Whereas, the Shopkeepers can participate with the sale of two Units, where five Winners will be given a LED TV or a Microwave Oven.

So do not miss this chance to win amazing gifts from TECNO. For updates and schedules, follow TECNO Mobile’s Official social media pages.

Huawei Consumer BG Enters Enterprise Market, with New Lineup of Office Products

Lahore (Muhammad Yasir) Huawei Consumer BG will now enter the enterprise market officially, serving government and enterprise customers, as well as individual consumers. The announcement was made by Richard Yu, Huawei’s Executive Director, Consumer BG CEO and Intelligent Automotive Solution BU CEO, at the Huawei Business Product Launch Event. Mr. Yu noted that Huawei would use its hardware and software ecosystems as dual pillars, to support a growing range of versatile office products that work seamlessly with a wide range of smart devices, including laptops, desktops, monitors, tablets, accessories, Visions, and wearables. These new office solutions will address the following key domains: government, education, health care, manufacturing, transportation, finance, and energy.

Rollout of comprehensive enterprise-centric products

With fast-changing business requirements, market conditions, the need for nimble office solutions has never been greater. Smart workplaces and equipment have begun to replace traditional office products, which tended to boast impressive specs and control costs at the expense of versatility and user experience. Huawei Consumer BG hopes to endow office and business products with newly smart and innovative capabilities, using its success in the consumer domain as a springboard for new-paradigm solutions. Huawei business products will meet customer requirements for performance and cost-effectiveness, while doubling down on a better and smarter user experience, based on next-level digital technology.

As Mr. Yu explained at the launch event: “Our consumer-oriented products have drawn widespread acclaim over the past decade, due largely to their groundbreaking user experience. Huawei will incorporate this premium consumer experience into its business products, following three key principles: quality, intelligence, and reliability.”

As a new force in the enterprise equipment market, Huawei comes with a concept and vision that promise to revolutionize the industry. Huawei believes that the enterprise equipment is entering an era that will be dominated by Cloud and AI technologies, following 1.0 and 2.0 eras dominated by desktops and multi-device convergence respectively. Today’s products emphasize performance, intelligence, full connectivity, and new paradigms centered around all-purpose convergence and intelligent interactions. At this crossroads in the enterprise market, characterized by widespread acceptance of versatile smart solutions, Huawei hopes to leverage its consumer electronics know-how to add new value and innovation, with the ultimate goal of building a high-quality, smart, and reliable platform to serve all government and enterprise customer needs.

Huawei has launched a full set of business products, solutions, and service platforms, including MateBook B series for laptops, MateStation B series for desktops, Display B series for monitors, MatePad C series for tablets, B series for printers, B series for Visions, and B series for wearables, which make this vision access to a wide range of customers.

Huawei Consumer BG has unveiled a number of business solutions tailored to governments and small-, medium-, and large-sized enterprises, including paperless government office, smart classroom, computer classroom, health and safety management for miners, health management for drivers, and insurance interaction. The next phase will see Huawei Consumer BG invest more organizational resources in the business field, to help governments and large-scale enterprises fully digitalize their operations, and help small- and medium-sized enterprises to improve quality and efficiency across the board.

Huawei Consumer BG will always adhere to its three key principles when developing business products, and building open, secure, and reliable software and hardware ecosystem capabilities to facilitate full digitalization for governments and large-scale enterprises. One-stop office solutions for small- and medium-sized enterprises, will be built on Consumer BG’s accumulated smart office and cloud service prowess. Smart office features like Super Device and Mobile App Engine, allow for seamless multi-device and cross-ecosystem collaboration, while Huawei Mobile Cloud makes data transfers truly effortless, taking work efficiency to new heights.

 

Seven business product series, with custom industry-specific solutions

Huawei Consumer BG has launched seven major business product series for: laptops, desktops, monitors, tablets, printers, Visions, and wearables. These differentiated capabilities address diverse industry scenarios and customer needs.

(1) Huawei business laptop MateBook B series: Superior Performance, Better Business

HUAWEI MateBook B series laptops are designed for enterprise users, featuring smart and innovative capabilities, and coming an elegant form. They come equipped with an eye-comfort FullView display and an independent TPM 2.0 security chip, for airtight data protection, while showcasing meticulous craftsmanship. The HUAWEI MateBook B7, the series’ flagship model, features a portable 1.33 kg aluminum-alloy body, making it ideal for frequent business travelers in particular.

(2) Huawei business desktop MateStation B series: Steady to Accelerate

HUAWEI MateStation B series products are nothing like the stereotype of unwieldy desktop computers, thanks to their stunning minimalist design, with an exterior Chinese-style grille panel. The slim, strip-shaped air inlet and intricate port layout contribute to a highly-streamlined look and feel. The 8-L compact chassis is approximately one third the size of a traditional chassis, saving crucial desk space. The HUAWEI MateStation B520 is the series’ flagship model inheriting tried-and-tested Huawei PC quality standards, having passed 13 stringent environment tests and stability tests in five core scenarios. The mean time between failures (MTBF) reaches over 1 million hours. To meet the security management and control requirements of large- and medium-sized enterprises, the HUAWEI MateStation B520 utilizes newly self-developed LAN boot authentication function, TPM chip encryption, USB port control, IP address authentication, and other related techniques, to build system-level security safeguards that keep confidential information under lock-and-key.

(3) Huawei business monitor HUAWEI Display B3-24 series: Easy on the eyes

HUAWEI Display B3-24 series feature a 23.8-inch full HD eye comfort screen, providing an ultra-immersive viewing experience, with true-to-life colors showcased in their full grandeur. They have been certified by TÜV Rheinland as effective at alleviating eye fatigue during long-time viewing. The monitor’s compact three micro-edge design, and 92% screen-to-body ratio, give the eyes more room to roam. The crafted body is slimmed down to the greatest possible extent, creating a sleek and modern business vibe that’s conducive with productivity.

(4) Huawei business tablet MatePad C series: Made-to-order customizations, with standout quality, security, and reliability

Tablets are all about working on the go, and that’s why Huawei has always put quality first when designing its tablets. HUAWEI MatePad C series offers the premium performance today’s office professionals need, with a myriad of smart mobile office features that boost productivity, while minimizing costs. The representative HUAWEI MatePad C5 is targeted at the enterprise office market, featuring elite system-level features like App Multiplier and Huawei Share, which make file transfers, work tasks, and cross-device interactions more seamless than ever. A rich array of mobile device management and expansion capabilities is able to meet the stringent mobile office and security management requirements of government and enterprise customers. HUAWEI MatePad C5 inherits the characteristic of Huawei bezel-less display, with its 10.4-inch 2K FullView screen, which features a sky-high 84% screen-to-body ratio. Never before has a tablet married immersive viewing and sharp graphics, with a professional business aesthetic.

(5) Huawei business Vision B series: Professional display, customized to meet specific business needs

Huawei business Vision devices form a key pillar in Huawei’s all-encompassing ecosystem. Smart Vision products offer remarkable promises for government, finance, education, and industry customers, as they offer truly unprecedented capabilities. The representative Huawei Vision B3 comes with customizable features, including the startup animations, startup signal source settings, channel list management, and power button management.

In the hotel industry, for instance, custom hotel chain settings can be backed up and cloned via a USB flash drive, and installed on other Huawei Vision devices, with no hassle involved. Hotel IT personnel can apply upgraded solutions with just a USB flash drive, so that Vision devices can be installed and standardized with enhanced efficiency.

(6) Huawei business wearable WATCH B series: Digital health management

Huawei has launched more than 10 smart watch models over the years, including the digit series, GT series, and FIT series. The recently unveiled WATCH B series has been designed for enterprises and industry professionals, with special customization requirements. HUAWEI WATCH B5, the representative model in the series, comes with a 14-day super-long battery life, as well as comprehensive health data tracking, and health management services.

 (7) Huawei business printer HUAWEI PixLab B Series: Streamlined interactions, soaring efficiency

HUAWEI PixLab B5 provides enterprises with smart, convenient, and connected office capabilities, with streamlined network configuration procedures and printing tasks. Thanks to pop-up pairing, Huawei printers can connect to the network via multiple devices, and print information with just a tap on a smartphone. PixLab B5 prints up to 30 pages per minute, saving valuable time, and taking productivity to the next level. Ultra-stable network connections equip the printer to respond to printing requirements in real time, across a diverse range of office and work scenarios. When a printer is in proximity to a Huawei PC, phone, or tablet, the device will automatically detect the printer, and display a pop-up pairing card. By touching the Connect button, the device-printer connection can be established in as little as 20 seconds. After opening an image or document on a Huawei phone, a printing task can be initiated simply by tapping the phone against the Huawei Share sensing area on the printer. The HUAWEI PixLab B5 adopts a drum-toner separation structure, and an innovative drawer-type toner cartridge, which can be replaced on its own. The large-capacity drum cartridge supports up to 15,000 pages of printing, saving enterprises untold time and money.

As you can see, Huawei Consumer BG has unveiled a full lineup of enterprise-centric smart products, which represent a long-term strategic investment on the company’s part. The standout performance, security, stability, and reliability of services, and availability of smart office and creation tools, have the potential to revolutionize smart office work in countless industries.

 

Stringent standards, data security, and multi-layer safeguards

Huawei provides customers with robust support in terms of product test standards, data security solutions, and full-lifecycle services, in order to meet the stricter needs of government and enterprise customers.

All Huawei Consumer BG business products have passed a battery of stringent quality assurance tests. Business desktops, for example, must pass explosive atmosphere, mechanical vibration, low air pressure, low temperature, high temperature, mechanical impact, mold, solar radiation, temperature impact, vibration, sand dust, humidity, and acid atmosphere tests. Only select materials are used, and products are designed with an emphasis on reliability and security.

Huawei also provides multi-layer data security safeguards, to ensure airtight data transmission. The principle of “no disturbance, no tracking, and no leakage” is strictly adhered to with regard to privacy protection, and incorporated into every step of product design and development. App permissions have been re-sorted, with targeted controls available. Sensitive permissions related to private user data, such as call logs, messages, outgoing calls, and device information, have been cancelled. The access scope for albums is strictly controlled, and the permission can be granted on an image-by-image basis. Huawei has also made a custom multi-screen collaboration solution available, which allows customers to add file filtering and sharing controls.

Better yet, Huawei has built a dedicated service system for enterprise customers, which far exceeds industry standards. Business equipment is not just a means for greater productivity in industry; it’s also the backbone for an increasingly smart and digitalizing economy, the infrastructure that will make life more enriched across the board. Huawei’s three principles for business products: quality, intelligence, and reliability, will inject new life into industry at large, and ensure that any office can be a smart one.

Embracing Spirituality this Ramadan with Soul Touching Anthems

Embracing Spirituality this Ramadan with Soul Touching Anthems

Ramadan is a month of countless blessings, which is celebrated across the Muslim world in complete harmony. During Ramadan, Muslims fast from dawn to dusk and engage in devoted supplication to purge their souls and reconnect with their Creator. The highest calling of the holy month for the followers is to reflect and strive to unravel the real purpose of their existence.

Like on every other religious occasion, Hamd-o-Naat, Quranic recitation, spiritual commentary and soulful hymns are central to Ramadan and in an apparent continuance of Muslim Sufi tradition, the soul touching sounds echo louder across Muslim countries during Ramadan. Penned and sung by glorious Sufi saints, Muslim personages of revered orders and devout practitioners, these poems inspire Muslims and non-Muslims alike to strive to find inner peace and enlightenment and the meaning of life and the true path to eternal salvation.    

Now, imagine having access to playlists which offer everything relevant to Ramadan’s true essence, all at once place and just a click away.

Spotify’s Ramadan Destination

This Ramadan, the world’s most popular audio streaming platform, Spotify is here to enhance our listening experience through its special Ramadan Destination. Featuring extensive playlists of heart touching anthems, Sufi music, Hamd and Naats along with a variety of other distinct offerings, Spotify’s Ramadan Destination is a one-stop solution for immersive listening experience during this auspicious month.

Spotify’s Ramadan Destination features a wide variety of musical content including a continuation of the EQUAL Pakistan initiative. With the program’s second ambassador being introduced this month, it has become a journey that is not just soulful but inspirational as well. Mehak Ali, the Bollywood famed Pakistani artist and EQUAL Pakistan’s Ambassador of the Month, launched her exclusive spiritual kalaam, “Saleh Ala Nabi Yena“, to celebrate Ramadan with Spotify and also to enrich the true essence of this month.

Coupled with the blessings of Ramadan, these offerings provide a wholesome acoustic experience on Pakistan’s most loved platform as per the preference of a majority of Pakistani listeners.

What are we listening to in Ramadan?

In sync with Ramadan, many of our preferences, especially in terms of music, change elaborately. This month is holy and it is a chance for us to grow closer to nature. Anthems like Naats, Hamd and recitations help us do just that. This begs the question then. What on Spotify are we listening to this Ramadan? Well, here are the most played tunes on our playlist:

  1.   Ya Nabi Salam Alayka

A beautiful offering from Meher Zain, this track has been a household anthem for generations. From our parents to theirs, it has somewhat been passed down in numerous iterations. With a fresher take on it, Meher has given us something to revere and enjoy this Ramadan.

  1.   Amantu Billahi

Coming from Ayisha Abdul Basith, this track takes you on a spiritual journey. The love and depth that it portrays for listeners is unprecedented and distinct. It is one that has quickly gone to the top of our playlist this Ramadan.

  1.   Kullo Al Qoloub

Although there are many tracks that require special mention and the ones that play on repeat with our playlists, this tune from Ali Obaid is profound to another level. If you haven’t heard it yet, this is a must! Here’s the link to it from Spotify.

EQUAL Pakistan

Ramadan luckily coincides with EQUAL Pakistan, a premier initiative taken by Spotify to highlight a segment of artists that routinely go under the radar, women. Launched in conjunction with International Women’s Day 2022, the program provides not just an amazing platform for inspiring women singers but also highlights the diverse range of talents that Pakistan possesses in this regard.

The addition to Spotify is unique and innovative in many ways giving credence to the commitment that the platform has towards its local audiences. It is a way forward with the path being forged by a brand that holds massive recall and audience bases amongst avid music lovers.

Pak-Qatar Family Takaful given A++ Credit Rating From VIS & PACRA

Karachi (Muhammad Yasir) VIS Credit Rating Company and PACRA has harmonized the Insurer Financial Strength rating of Pak-Qatar Family Takaful Limited (PQFTL) at ‘A++’ with Stable Outlook.

The rating assigned signifies high capacity to meet policyholder obligations and contractual obligations reflected by the company’s adequate capitalization and liquidity profile. Business generated through the Bancatakaful channel has been the highest contributor to top-line. Pak-Qatar Family Takaful Limited is the pioneer and the dedicated Takaful Company operating for more than a decade offering financial protection to everyone with a history of robust profitability ratios.

Moreover, PQFTL has established an extensive nationwide branch network of over 160 branches in 125+ cities.

CEO, PQFTL – Mr. Azeem I. Pirani stated that, “It is a pleasure for all the stakeholders to witness that the robust performance of PQFTL, in all aspects of its business. This was only possible because of our well-defined organizational structure of the company, experienced management, one of the highest paid-up capital in the industry, payment of claims on timely basis, distribution of surplus each year, continuous investment in information technology, and well-diversified branch network. Also, it is a reflection of the consistent hard work of our highly committed team.”

JS Bank partnered with NdcTech to modernize its Core Banking and drive Business Agility

Karachi (Nut Desk) JS Bank, a leading Commercial Bank of Pakistan has modernized its Core Banking platform with renowned IT company NdcTech as the implementation partner.  This deployment is a central part of the Bank’s strategy to rebuild its technology and support its future growth objectives.

Enhancing the customer experience has always been a top priority for JS Bank and Temenos open platform for composable banking enables the Bank to offer a rich integrated experience for its customers. The Bank collaborated with NdcTech to help modernize its banking operations & upgrade the technology stack to achieve scale. The Bank is now able to use an integrated architecture to support its retail, corporate, and treasury needs and create a more flexible environment to sustain forthcoming expansions.

NdcTech has the capability of conducting large transformations using industry best practices, skilled expertise on Temenos products, and in-depth knowledge of accelerated methodologies and tools. This was a complex project to execute, with a change at all layers of the Core Banking technology stack which required extensive cycles of testing and dress rehearsals prior to a successful cutover for Go Live.

Mr. Tauseef Ahmed, Director Project Delivery & Customer Care, NdcTech said: “JS Bank chose NdcTech for this transformation based on our ability to comprehend and adapt to the local market and environment and our rich expertise in transforming banks.  A common value that JS Bank and NdcTech share is our focus on customer-centricity, and always going beyond capabilities to deliver a premium customer experience. We are pleased to announce the successful Go-live of JS Bank, enabling them to deliver on the full promise of digital transformation”.

Groundbreaking ceremony held for ZEM Insignia by ZEM Builders

Karachi (Nut Desk) ZEM Builders, a renowned real estate company, held the groundbreaking ceremony of one of their premium commercial projects located on GT road known as ZEM Insignia on 22nd April 2022. The ceremony was attended by the CEO of ZEM Builders, Zeeshan Akram Qureshi along with the business elite, distinguished members of society, clients and employees of ZEM Builders.

ZEM Insignia is set to be one of its kind commercial hub that will create opportunities for startups and SMEs. It is expected to deliver high functionality through contemporary design and high-end amenities in its retail stores, office spaces and food outlets.

Speaking on the occasion, Zeeshan Akram Qureshi, the CEO of ZEM Builders spoke about the significance of the project and how it will open up gates for novel businesses and commercial ventures. He further remarked on his vision of bringing cutting edge concept buildings to Pakistan and creating employment opportunities through the real estate industry.

ZEM Builders is one of the leading real estate companies in Pakistan over the years. It is known for introducing novel dynamics to the real estate industry by bringing cutting-edge designs, unique construction approaches and sustainable development. ZEM Builders has recently bagged “RCCI Brand of the Year Award 2021” for its remarkable endeavors in the real estate industry and for upholding its core brand values of innovation, quality and delivery.

NITL Funds are now available on Hysab Kytab

Karachi (Nut Desk) Pakistan’s First Asset Management Company NITL has signed up with Hysab Kytab to provide end users/customers access to its family of funds within the consumer application.

This collaboration will empower customers to make informed decisions leading to a financially secure future. With the help of National Investment Trust Limited (NITL), Hysab Kytab users will now have access to diverse investment options for their savings.

“We are committed to creating awareness about mutual funds and promoting the culture of savings and investments in Pakistan while facilitating our customers in the best possible way. NITL has always been the preferred choice of investors and with Hysab Kytab we will be able to provide their customer base an opportunity to invest in NITL funds,” said Managing Director NITL, Mr. Adnan Afridi.

“We are excited to be partnering with NITL. Initially we were focused on helping our customers manage their finances better and now we are moving towards the next phase of sharing with them the best available investment opportunities. Our customers will now be able view multiple investment options and put their hard-earned savings into funds that will help their wealth grow.” said Yasir Ilyas – Head of Hysab Kytab.

Zara Madani recites naats at IBA Karachi’s poetry session to honour Ramazan

Karachi (Nut Desk) The Department of Social Sciences and Liberal Arts, School of Economics and Social Sciences (SESS), Institute of Business Administration (IBA) Karachi, organised a session titled ‘Muslim Devotional Poetry of South Asia’, at the IBA Main Campus. Paying tribute to the holy month of Ramzan, the event featured recitation of naats written in Urdu, Persian, Sindhi, and Punjabi. The IBA faculty and students recited devotional verses of renowned Sindhi poet Maulvi Ahmad Mallah and famous Urdu and Persian poets including Mir Taqi Mir and Mirza Asadullah Khan Ghalib.

The highlight of the event was a special guest appearance by naat-khwaan Zara Madani, who is well-known for her regular singing appearances in Coke Studio Pakistan and the film ‘Khuda Ke Liye’. The audience was moved to hear Ms Madani’s qirat of Surah Rahman and appreciated her hauntingly beautiful original compositions and recitation of the famous Urdu devotional verses, ‘Lauh Bhi Tu Qalam Bhi Tu’ and ‘Taazim Se Leta Hai Khuda Naam-i Muhammad’ by Allama Muhammad Iqbal and Khwaja Muhammad Akbar Warsi respectively, and Punjabi verses ‘Main Lajpaalaan De Lar Lagiyaan’ by Abd us-Sattar Niyazi.

Some other Urdu poets whose naatiyah verses were recited at the event include ‘Nushur’ Wahidi, Kunwar Mahendra Singh Bedi ‘Sahar’, and Najmunnisa Munawwar Ali Bukhari ‘Najm’. IBA students Hamraj Singh, Muhammad Ahmad, and Syed Ghazi Haider Zaidi also recited naats in Sindhi, Arabic, Persian, Braj Bhasha, and Urdu.

Keeping with the spirit of honouring original contributions to the field of devotional poetry in praise of Prophet Muhammad (PBUH), Lecturer SESS, IBA and poet, Syed Muhammad Baqar Mehdi Rizvi, who teaches Urdu Literature and Psychology, presented examples of his own naatiyah shaairi. His work was acclaimed by the audience, as well as by Ms. Madani, who then took the stage and expressed appreciation for Mr. Rizvi and his fine contributions to the field of Urdu poetry as a young poet in Karachi. Adding to the creative spirit of the evening, Lecturer SESS, IBA and literary translator, Ms. Zahra Sabri, who had organised the event, presented her own English translation and recital of Ghalib’s famous Persian naat ‘Haq Jalwah-gar zi Tarz-i Bayan-i Muhammad Ast’ and commented on how the devotional poetry of literary giants like Ghalib and Mir is often overlooked by enthusiasts who tend to be familiar only with their mainstream ghazals.

Ms. Sabri, who teaches Indo-Islamic History and Urdu Literature at IBA, also discussed the importance of Muslim women poets in the domain of South Asian devotional poetry. She spoke about how the long-standing tradition of women’s milads inside private homes has historically offered a training ground for the recital and appreciation of devotional poetry, and how naats and hamds penned and composed by women in such settings form important material for literary research, forming some of the earliest examples of women’s contribution to the field of Urdu literature.

The literary session honoured the spirit of the holy month and concluded with iftar for the attendees.

Earth Day is celebrated at CBD Punjab house.

Lahore (Muhammad Yasir) On April 22 over 1 billion people in 193 countries celebrate Earth Day to mark the anniversary of the modern environmental moment that started in 1970. Lahore Central Business District Development Authority (LCBDDA) also known as Central Business District (CBD Punjab) has played an important role in making the environment nature friendly, that is why most of the initiatives taken by CBD Punjab are ecofriendly. The Team of CBD Punjab celebrated Earth Day at CBD House Punjab by switching off the lights and air conditioners of CBD Punjab house for 60 minutes as a gesture of energy-saving and curbing the amount of CFC gases that are released into the air.

CBD Punjab has always taken dynamic steps to contribute to a healthy environment and save nature as much as it is possible. Previously CBD Punjab has planted 5000+ trees and relocated many trees instead of cutting them down during the construction of the parking plaza and main boulevard of CBD Punjab.

A provisioning of 12,000 tree has already been given to PHA, to be planted in Lahore. On this occasion Executive Director Commercial LCBDDA, Mohammad Omer said that “preserving the environment and contributing to saving mother earth is the core responsibility of everyone. We here at CBD Punjab ensure environmentally safe and eco-friendly initiatives in our development and construction projects.

CBD Punjab has pledged to dynamically contribute to making the environment clean and green. I will request each and every individual to do small bits like tree plantation, energy saving, minimal usage of plastic, and recycling to make our environment green and breathable for our future generations”.

Whether it is marking 100% growth of trees, proposing of LNG-based power plant, or usage of treated and filtered sewerage water for horticulture every step taken by CBD Punjab is a patent that authority is actively taking part in preserving the environment and making mother earth clean and green.

Fatima Fertilizer elevates Rabel Sadozai as the first female Marketing Director within the agriculture sector

Lahore (Muhammad Yasir) Fatima Fertilizer is pleased to announce that Rabel Sadozai, a seasoned marketing professional, has been recently promoted to lead the Sales and Marketing function within the organization. Rabel has become the first-ever female within Pakistan’s agriculture and fertilizer sector to have claimed such a high ranking position. This comes as a bright futuristic prospect since Rabel is a true representation of 22 million empowered women, directly or indirectly associated with the Agriculture sector of Pakistan.  

In line with the new role, Rabel will utilize her 22 years of earned experience to set even higher standards within her work domain. Having been associated with Fatima Fertilizer for over 9 years, she was able to effectively lead the functions related to marketing communications. Her most significant achievement is related to steering the effort of introducing Pakistan’s first-ever Kissan Day on December 18, 2019, which was duly recognized by the Federal Government and has been adopted as an annual event ever since by all Government and industry stakeholders. In addition, she has also been instrumental in promoting farmer-focused communication across traditional and digital media to highlight their ongoing challenges and promote solutions to uplift their economic and social status.

Chairman of Fatima Group, Mr. Fawad Ahmed Mukhtar has also time and again stressed on the need for innovative and insight based marketing to reach out to the farmers of Pakistan and help them increase their yield and productivity. Sarsabz Fertilizer’s disruptive marketing strategy based on the brand promise of 10% greater yield has been a game changer not just for the company but farmers livelihood and Pakistan’s prosperity at large. He also added that he and his team are working hard to promote equal opportunity within the company and believe in promoting a culture where women feel valued and empowered.

Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped potential is its enormous women population that still awaits inclusion in the national economy. Women participation in Pakistan’s labour force currently stands at 25 percent as against a staggering 82 percent of men. Within this paltry number of working women, 90 percent take up extremely low-paid unskilled jobs in the traditional agriculture and informal sectors.  The situation is equally grim in the civil sector where women mostly occupy low to middle-ranking positions, while the corporate sector only accounts for 5 percent of women holding senior managerial positions. Fortunately, there is growing realization with regards to the underrepresentation of women in the formal economy and it has led to encouraging policy reforms and on-ground action to foster inclusion of women across all fields of life.