Category: World

Exploring the vibrant souqs of Saudi is a journey through time and tradition. These traditional markets offer shoppers a unique blend of culture, history, and hidden treasures waiting to be discovered. Here are some of the most celebrated souqs in Saudi, each with its unique appeal.

1.Souq Al Alawi, Jeddah

Wander through the storied lanes of Souq Al Alawi, one of Jeddah’s most celebrated souqs at the heart of UNESCO heritage site Al Balad. You can find virtually anything at the shops here, from local produce and spices to authentic handicrafts and traditional outfits to modern electronics and consumer goods, capturing the full essence of Saudi’s cultural tapestry. Take home a piece of history with jewelry, art, handcrafted rugs, and vibrant decorative items that add a touch of Arabian elegance to any space. During Hajj, Souq Al Alawi is a sight to see, with bustling throngs of visitors from across the Islamic World.
Must-Buy: Handicrafts, traditional outfits, home décor
Location: Off Al Dahab St, Al Balad, Jeddah

2.Souq Al Zal, Riyadh

In the Al Dirah neighborhood in the heart of Riyadh, near the iconic Al-Murabba historical palace, Souq Al Zal is one of Riyadh’s oldest traditional markets that carries 100 years of history within its alleyways. As soon as you start your tour and hear the sellers’ voices in the auctions, you will feel that you have traveled to the past of the city. The souq is known for its antiques, rare coins, and old utensils. You may also find musical instruments, old record players, and hundreds of interesting items that seem as if they came from a museum of ancient folk traditions. There are shops of incense, oud, and oriental perfumes. There is also an antiques auction that is held every day in the market for a few hours following the Asr (afternoon) prayers.
Must-Buy: Musky oud perfumes, handmade camel leather slippers, traditional artefacts such as Arabic coffee pots (dallahs)
Location: Ad Dirah, Riyadh 12634

3.Souq Al Dirah, Riyadh

Near the iconic Al Masmak Fort lies Souq Al Dirah, also known as Souq Al Thumari, a haven for aficionados of heritage and art. The labyrinthine alleys of this souq beckon shoppers with a mesmerizing array of local artwork, perfumes, and handicrafts. Dive into the rich culture of Saudi as you browse through unique treasures not found elsewhere. Don’t leave without indulging in the opulence of gold jewelry, crafted with exquisite designs fit for royalty.

Must-Buy: Perfumes, local artwork, gold jewelry
Location: 3138 Abi Jafar Al Mansour St, Ghirnatah, Riyadh

4.Souq Al Tumor, Madinah
Saudi is one of the world’s largest producers of dates, and the city of Madinah is particularly famous for its high quality and variety of offerings, namely the Ajwa dates. These small fruits make for nutritious snacks and are a major part of Saudi culture — the date palm is even the national symbol. They also preserve well, so you can take them home to share a piece of Saudi with your friends and family. Souq Al Tumor, the date market of Madinah is the most famous place to browse and buy dates in Saudi. With over 150 species of dates ranging from the locally-grown favorite Ajwa dates to the rare and expensive Majdool, you’re bound to find a few you’ll love — and many sellers will let you try a sample before you buy.
Must-Buy: Variety of dates
Location: Madinah 42371, Saudi Arabia

5.Souq Qabil, Jeddah

Also known as Qabil Street, or Qabel Trail (on Google Maps), Souq Qabil is a historic market, possibly the oldest in Jeddah. These days, Souq Qabil is known as a lively cultural center, particularly in the evenings during Ramadan and Eids, when it fills with food stalls and traditional entertainment. Despite being a small street, it’s an essential part of any visit to Al Balad, Jeddah’s old town, with web of alleys leading to museums such as Nassif House, Al Matbouli House, and Al Shafie Mosque that preserve a piece of the Jeddah of old.

Must-Buys: Gold, perfumes, abayas, and other traditional dresses
Location: Jeddah Old Town

 

6.Souq Al Qaisariah, Al Hofuf

1. Step back in time at Souq Qaisariah, a testament to the enduring spirit of tradition. Dating back three centuries, this souq in Al Hasa invites visitors to immerse themselves in the sights and scents of old-world charm. After undergoing restoration, Souq Al Qaisariah now stands as a tribute to its illustrious past. Discover an eclectic mix of spices, incense, and traditional handicrafts, perfect for capturing the essence of Saudi.

Must-Buy: Spices, incense, traditional handicrafts
Location: King Abdul Aziz, Al Rafaa North, Al Hofuf

7.Souq Okaz, Taif

Venture to the ancient city of Taif and discover the enchanting Souq Okaz, a celebration of Saudi’s cultural heritage. Originally an open-air market, Souq Okaz transports visitors to a bygone era of trade and tradition. Experience the magic of the annual Souq Okaz Festival, when poetry, storytelling, and cultural performances take center stage. With over 200 shops and 150 attractions, this cultural extravaganza is not to be missed.

Must-Buy: Handicrafts, traditional textiles, pottery, historical documents
Location: New Taif, Taif 26432, Makkah Al-Mukarramah Province, 26432

While this list is a good start, curious shoppers will find that any souq in Saudi is worth visiting. Whether you’re a seasoned shopper or a curious traveler, a visit to a souq offers a shopping experience like no other that will surely be a highlight of your trip to Saudi.

Saudi Tourism Authority has recently launched the country’s spectacular summer program for 2024, “Saudi Summer is Next Door”. The summer program will run for four months until the end of September, across seven destinations – Aseer, Al Baha, Taif, the Red Sea – a new destination, Jeddah, Riyadh and AlUla. Offering over 550 exceptional tourism products and more than 150 special offers and packages curated for families and children, it caters to diverse segments including adventure lovers, those looking for luxury retreats and activities, and culture and heritage enthusiasts.

It has never been easier, smoother, and safer to visit Saudi – visa initiatives have been continuously developed, with the eVisa program now including 66 countries, reduction of the total price of the eVisa by 20%, as well as the free 96-hour Stopover Visa. To learn more about Saudi and experiencing all the unique experiences with your family, visit https://www.visitsaudi.com/en for more information. Plan your unforgettable trip today!

 

 

RITZ-CARLTON RESERVE MAKES GRAND ENTRANCE IN THE MIDDLE EAST WITH EXCLUSIVE PRIVATE ISLAND OASIS IN THE RED SEA, SAUDI ARABIA.

NUJUMA, A RITZ-CARLTON RESERVE, OFFERS GUESTS A RARE AND IMMERSIVE ESCAPE TO DISCOVER SAUDI ARABIAN CULTURE AND THE UNTAPPED WONDERS OF THE RED SEA.

Ummahat Island, Saudi Arabia (Nut Desk) Nujuma, a Ritz-Carlton Reserve, the first Ritz-Carlton Reserve in the Middle East was unveiled today on Ummahat Island in the tranquil waters of The Red Sea. The private island retreat is nestled within the captivating Blue Hole cluster of islands, where pristine coral reefs thrive beneath the surface and the celestial canopy above paints an endless tapestry of stars. Nujuma – inspired by the meaning of ‘stars’ in Arabic – invites travellers to embark on an unchartered journey to one of the world’s most secluded and protected archipelagos. Here, amidst the azure expanse, guests are beckoned to explore and immerse themselves in the region’s culture and traditions.

“As more and more travellers look to discover new corners of the earth, we are thrilled to reveal our newest Ritz-Carlton Reserve, located amongst the natural beauty and stunning setting of The Red Sea,” said Jenni Benzaquen, SVP The Ritz-Carlton, St. Regis and Bulgari Hotels & Resorts. “Nujuma joins a collection of rare Ritz-Carlton Reserve estates around the world, inviting the most discerning travellers to embark on a journey of exploration where every encounter reveals a deeper connection to the destination. I cannot wait for guests to discover this luxurious private sanctuary and truly transformative experience.”

The Red Sea, one of the Kingdom of Saudi Arabia’s luxury regenerative tourism destinations on the west coast of the country, is surrounded by the world’s fourth-largest barrier reef system with an archipelago of more than 90 untouched islands. From this enchanting setting, guests can embark on extraordinary snorkelling and scuba diving adventures to uncover seldom visited sites beneath the waves. Teeming with vibrant coral reefs that have thrived for over five thousand years, the barrier reef is home to fascinating ecosystems including over 165 endemic reef fish, dolphins, sea turtles, stingrays, and Napoleon wrasse.

The island’s shores are fringed by rich mangroves, known to be one of the most productive ecosystems in the world, and within this lush habitat visitors can spot a variety of sea birds, marine invertebrates and havali guitarfish. Beyond the turquoise waters, guests can discover the beauty of the coastal mainland through guided trails across majestic desert dunes.  

Designed by Foster and Partners, Nujuma’s sweeping shell-inspired architecture and elegant interiors are crafted with natural materials imbued with calming sea and sand tones, and geometric patterns reminiscent of the region’s design motifs. Arabic artifacts, traditional ceramics, woven Saudi patterned rugs and intricate wall hangings celebrating local craftmanship flow through the canopied interiors. Lush landscaping of indigenous plants elegantly frame the pathways between the pavilioned spaces and villas. 

Accessed by chartered boat or seaplane, Nujuma features 63 overwater and beach villas, offering one-to-three-bedroom accommodation, spacious living areas and private pools overlooking the sea. Guests can marvel at the limitless starry night skies from the comfort of their villa through telescopes positioned on each deck. Perched above the cerulean-blue sea and connected by an elevated ring walkway, the overwater villas offer panoramic views and direct access to the sea. Nestled on undisturbed soft white sand, the beach villas are secluded retreats flooded with natural light and the sea’s refreshing breeze. Each villa enjoys the services of a dedicated personal host, who will take care of every detail and guide guests through all the enriching experiences this destination has to offer.    

Opportunity to gain unique insights into the Saudi Arabian culture, traditions and the destination are presented by a team of local experts dedicated to preserving and sharing their heritage. Honouring the legacy of nomadic exploration and learning, the Conservation House is an integrated space for creative pursuits to expand knowledge and foster a sense of community. Through hands-on activities hosted by resident sustainability, environmental, and cultural experts, guests of all ages can cultivate a deep connection with the destination. 

Nujuma’s dining philosophy is inspired by the Arabian tradition of gathering at one’s home to share stories of good fortune, poetry, philosophy and science. Each of the Reserve’s five culinary experiences honour the generations of fishermen from the Umluj region whose lives have been deeply intertwined with the area for over 50 years. Guests are warmly welcomed to Tabrah, a modern interpretation of a fisherman’s home, to share a menu of seafood specialities including, ‘The Luckiest Catch’, a communal celebration of the sea’s daily bounty that has nurtured the fisherman’s family through the ages. Jamaa is a relaxed alfresco space serving light dishes prepared in an open kitchen and over a wood-fire grill to the resort’s outdoor pool and beach lined with plush cabanas.

As the sun dips below the horizon, Maia is an intimate place for astrology inspired refreshments prepared by expert mixologists, including ‘Gemini’, a citrus mocktail named after the constellation, known as al-Taw‘amân in Arabic, that can be seen from Saudi Arabia’s capital all year. Designed to celebrate the wonders of the night’s sky featuring telescope and star design elements, the open-air terrace is a place to gaze above while Nujuma’s astrologer shares insights into the evening’s constellation. Inspired by vibrant bazaars, all day dining venue, Sita, is a spacious French-style patisserie and a Levantine restaurant under three woven-wood pavilions, a design nod to the tradition of leaf weaving. Guests are greeted by the aroma of freshly baked bread exuding from a traditional clay oven, paired with fresh hummus and dishes seasoned from the resort’s vast spice library. 

Neyrah Spa is a tranquil sanctuary dedicated to holistic wellness to rejuvenate the mind, body and spirit. The serene indoor and outdoor oasis invites guests to nourish the body and soul through ceremonies and methods from around the globe while connecting with regional ingredients including the enchanting scent of oud and moringa peregrina tree oil sourced from the AlUla region. Wellness experts design bespoke journeys to rebalance and relax, and guide guests through breathing techniques, meditation, lunar yoga and sound healing therapy. The sea’s breeze and gentle sounds of waves flow through five sea-facing treatment rooms and three outdoor treatment cabins. The space also features vitality and lap pools, a hammam and a fitness centre. Designed as a voyage, bespoke treatments encourage guests to reflect on the past, live in the present, and step into the future with clarity and energy. 

“With the launch of the first Ritz-Carlton Reserve in the region, we are opening the doors to an unparalleled destination and inviting the world to discover The Red Sea destination,” said Tony Coveney, General Manager, Nujuma, a Ritz-Carlton Reserve, “Nujuma is unlike any other property in the region, a pinnacle of luxury with discovery and sustainability at its core, offering guests a transformative journey into the extraordinary set within the picture-perfect backdrop of Ummahat Island’s natural beauty. We look forward to welcoming guests to enjoy an unforgettable exploration of the destination where every moment is infused with wonder and connection.”  

Ritz-Carlton Reserve is part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands. For more information and reservation inquiries, please visit www.ritzcarlton.com.

 

 

Malala Yousafzai Announces Scholarship for Palestinian Students at Oxford Pakistan Programme Fundraiser.

Yousafzai emphasized the importance of solidarity with the Palestinian people, reiterating her calls for an immediate ceasefire, humanitarian aid and a just and lasting peace.

Pakistan (Muhammad Yasir)  The youngest Nobel laureate Malala Yousafzai, co-founder of Malala Fund, announced a new scholarship initiative in support of Palestinian students at the University of Oxford during her keynote address at the Oxford Pakistan Programme (OPP) Fundraiser Dinner.

Part of the Refugee Academic Futures Programme at Oxford, Malala Yousafzai highlighted how the Graduate Scholarship for Palestinian Students aims to break down the financial barriers that prevent Palestinian students from accessing Oxford’s esteemed educational opportunities.

In her address, she highlighted the devastating impact of the recent conflict in Gaza on educational opportunities. “More than 80% of Gaza’s schools and all universities have been damaged or destroyed,” she stated.

She emphasized that this scholarship is one of many important signals that we can provide to demonstrate solidarity with Palestinian young people, “It will require a lasting ceasefire, and then years of investment in learning opportunities, to rebuild Gaza’s education system.  But in the interim, we must all do everything we can to lend our support to as many students as possible by sharing their stories, echoing their calls to action and funding them directly.”

“This initiative is about centering and supporting young Palestinians whose voices will continue to resonate across the globe,” Yousafzai emphasized. “Together, we’re not just funding a scholarship; we are sending an important signal of solidarity with the Palestinian people.”

The first recipient of this scholarship will begin their studies at Lady Margaret Hall at the University of Oxford, in October 2024. As part of the vibrant Oxford Pakistan Programme community, this scholar will embody resilience and change, drawing from a network of support and solidarity from their diverse peers, inspiring a brighter future for many more to come. 

In addition to the Malala Fund scholarship, Oxford University will also enhance its support through a dedicated access program. This program will guide Palestinian students through the application process for universities in the UK and the US.

Malala Yousafzai, in her speech, also highlighted Malala Fund’s ongoing commitment to Palestine, building on the more than $300,000 they have already committed, along with additional support for Palestinian Led organisations and humanitarian efforts. Indeed, while the Malala Fund is focused on advocacy for girl’s access and completion of education through activist partners, they also ensure the preservation of resources to fund emergency and relief efforts when the most acute crises disrupt students’ ability to learn.

 “This is such a difficult time…It is heartbreaking and terrifying...When I think about what Palestinians are going through, I cannot even imagine the atrocities and pain…I feel humanizing people is important. Oftentimes when we look at conflicts, wars and oppression, it always begins with dehumanising another group. I want people in Palestine not to be dehumanized.“ Yousafzai said in a recent interview with British Vogue. “They need a ceasefire, they need humanitarian aid, they need peace.”

A distinguished alumna of Lady Margaret Hall, Malala Yousafzai has supported the OPP initiative since its inception in line with her commitment to ensure all girls receive a full, quality education. In her address, she also reflected on her role in establishing two scholarships that assist Pakistani female students in pursuing their academic goals at Oxford University – a step that promotes leadership and academic distinction.

 

Saudi offers a tapestry of diversity and contrast, spanning from its arid deserts and picturesque coastlines to its majestic mountainous regions. Alongside the varied landscapes, each region boasts its own unique weather patterns, meaning there is no wrong time to visit. For this summer holiday, why don’t you visit Saudi for a surprising array of cool spots, making way for a refreshing and unforgettable vacation.

Saudi’s Hidden Gems for an Unforgettable Summer Escape

Adrenaline lovers can discover the mountainous city of Taif – a true hidden gem in Saudi. Immerse yourself in the wonders of Aseer’s cool, lush landscapes, offering 12 hiking trails, mountain biking, horse riding, ziplines, paragliding, as well as exhilarating activities like boat racing, diving, surfing, and kayaking. Don’t miss the opportunity to tour the picturesque city of Abha and the historic village of Rijal Alma, with its unique stone castle.

Adrenaline-Pumping Adventures: Get ready for an adrenaline rush, thrill seekers! Saudi offers an array of heart-pounding adventures amidst breathtaking landscapes. Embark on rock climbing expeditions in the granite cliffs of the Al-Hada mountain range near Taif, pushing your limits and conquering new heights. Experience the thrill of paragliding over the stunning Red Sea coastline, providing an unparalleled sightseeing adventure.

A Family-Friendly Recreational Haven: City Walk is a vibrant recreational zone that caters to the entire family, offering a variety of activities that include some unique experiences found for the first time in Jeddah and even the whole world. With its diverse range of shops and restaurants, City Walk ensures there is something to satisfy every taste. Immerse yourself in the extraordinary as you explore the nine captivating sub-zones of City Walk, including the Entry Village, Food Hall, Fashion Village, Splash, Horror Village, Jeddah Live, Adventure, X-reality, and Anime Village. Prepare for an immersive and unforgettable experience that seamlessly integrates different elements to delight every visitor.

Escape the Heat with a Spectacular Underwater World

The coastal city of Jeddah is renowned for its breathtaking diving and snorkelling opportunities, offering numerous unique areas to explore the mesmerizing marine life in the depths of the Red Sea. Saudi boasts world-class scuba diving sites where you can immerse yourself in the wonders of the underwater world or indulge in sailing and snorkelling. For a refreshing escape from the heat, the mountainous city of Taif beckons, while the Gulf waters of Dammam provide a cool respite. These areas offer pristine and untouched surroundings, allowing you to interact with the beauty of pure nature and discover rare and exquisite marine creatures. The Red Sea is home to around 20% of unique and rare fish species, including the world’s fastest fish, the Black Marlin, reaching speeds of 109 km/h, and the endangered Napoleon fish, also known as the “Queen of the Coral Reef” due to its distinctive crown-like appearance. With over 1,200 species, the Red Sea boasts a spectacularly diverse marine ecosystem. Heading towards Jeddah and its neighbouring diving sites means venturing into seas with minimal currents, highest salinity at 35%, and water that promotes blood circulation. Moreover, Jeddah benefits from a sunny climate year-round, with temperatures averaging at least 21°C.

Swim with Sharks in Sharm Obhur: Situated in the middle north part of Jeddah near the luxurious Bhadur resort, Sharm Obhur is a top diving destination. Alongside cute-looking turtles, you’ll encounter lionfish, eels, and a variety of fish species as you explore deeper waters. Don’t miss the opportunity to book a thrilling swimming trip with sharks at a depth of 1.7 meters. This safe and exhilarating activity offers an exclusive adventure in Jeddah. Accompanied by professional experts and divers, you’ll enter a cage where sharks swim, providing an up-close encounter with these fascinating creatures.

Red Sea Diving: Diving is a popular sport globally, with its origins dating back to ancient Greece. However, what sets scuba diving in Saudi’s Red Sea apart? It is home to over 1,200 fish species, with nearly 20% exclusive to the Red Sea. The solitary sailfish, the world’s fastest fish, can reach speeds of over 109 kilometres per hour. With year-round sunshine, divers need not worry about chilly waters.

Immerse Yourself in a Cultural Summer Retreat

Experience the Beauty and Culture of the Desert on an Overnight Desert Safari: Embark on a captivating journey by spending a night in the desert, where you can delve into the natural splendour, landscapes, and rich cultural heritage of Saudi. This nighttime tour allows you to escape the daytime heat and witness the enchanting beauty of the desert landscape under the starry sky. The highlight of the Riyadh overnight desert safari is an exhilarating dune bashing session, where you’ll ride to the summit of towering sand dunes, creating a thrilling spectacle as sand flies in all directions.

Saudi Tourism Authority has recently launched the country’s spectacular summer program for 2024, “Saudi Summer is Next Door”. The summer program will run for four months until the end of September, across seven destinations – Aseer, Al Baha, Taif, the Red Sea – a new destination, Jeddah, Riyadh and AlUla. Offering over 550 exceptional tourism products and more than 150 special offers and packages curated for families and children, it caters to diverse segments including adventure lovers, those looking for luxury retreats and activities, and culture and heritage enthusiasts.

Visit the ‘VisitSaudi’ website for more information about destinations, products, and offers. You can also contact the Tourist Care Center at 930 or reach out to the @AskVisitSaudi Twitter account, which receives inquiries and feedback in eight languages, around the clock. To learn more and plan your trip, visit https://www.visitsaudi.com/en.

Private Tour on a Horse Carriage Followed by Dinner Under the Night Sky

Saudi’s very first UNESCO World Heritage Site, Hegra is an ideal destination for nature lovers and ecotourism enthusiasts. Covering 52 hectares, the destination features 131 breathtaking tombs and countless rock formations.

Visitors looking for an exclusive experience can hop on a horse carriage and witness the picturesque evening skies of Hegra as part of a private tour. Here, local Rawis or storytellers will guide tourists through and provide in-depth knowledge of Hegra’s fascinating history. From the monolithic tomb of Lihyan Son of Kuza to ancient banquet halls, one can immerse themselves into the architecture of this great Nabataean civilization.

What’s even better is that the evening comes to a close with a private dinner under the Hegra sky, with a never-seen-before starry landscape.

Scale Al Qarah Mountain

Located just a 25-minute drive east from Al Hofuf towards Al Ahsa National Park is the village of Al Qarah along with its mountain. At the awe-inspiring peak of Al Qarah Mountain, the Arabic interpretations of nearby place names take on a profound significance. Al Ahsa, the designation for the governorate, signifies ‘murmuring streams,’ while Hofuf, the principal city, conveys the meaning of ‘whistling wind.’

The summit elevates 75 meters from street level and 205 meters above sea level, yet reaching the top doesn’t demand significant effort, offering unmatched 360-degree vistas of Al Ahsa. What leaves visitors in awe is not just the view from the top of the mountain, but also its mystical caves. The caves are a result of the Al Qarah Mountain sitting at the eastern border of the Shadqam plateau, connecting to Kuwait and Iraq in the north and the Rub Al Khali desert in the south. Sub-aerial weathering, shaped by rain and rivers instead of groundwater, has led to its distinctive curves, caves, and mushroom-like shapes. This process has also created narrow canyons and tall interior passages within the mountain that are a must-see.

Exploring Diriyah’s newest dining destination

Located in the historical district of Diriyah is Bujairi Terrace, a premium luxury dining destination with a curation of 20 exquisite restaurants and cafes that overlook the UNESCO World Heritage Site, Al-Turaif – the birthplace of Saudi. 

Bujairi Terrace houses the finest cuisine options from around the world – Parisian cafés, African-inspired lounges, Thai street food, Cantonese fine-dining, and much more!

By the Sea

The Red Sea is known for its pristine landscape with the world’s fourth-largest barrier reef system, 90 untouched islands, mountains, and mangroves – all in one place. It is a one-stop destination for adventure, entertainment, and one-of-a-kind enriching experiences. And that’s not all! One also gets a chance to spot turtles, octopuses, and rare fish and enjoy water activities including snorkelling, scuba-diving, kayaking, and yachting.

The Red Sea is indeed a perfect spot for scuba diving expeditions to explore nearby wrecks and discovery sites. Adults can also flyboard against the beautiful Red Sea sunset.

Karachi (Muhammad Yasir)

A memorial meeting for veteran journalist, author, and renowned PR specialist Babar Ayaz will be held on May 11, 2024, at 4:00 P.M. at the Karachi Press Club. Babar started his career in the early 1970s. He worked with the now defunct Sun, Dawn, and Business Recorder for many years and later founded his own PR firm, Mediators, in 1988. Babar Ayaz was associated with the National Students Federation (NSF) during his student life. And contributed columns to Daily Times, The News, Newsline, Urdu daily Express and Sindhi daily Awami Awaz. He authored a widely acclaimed book What’s wrong with Pakistan, which was later translated into Urdu and Sindhi languages. Senior journalists, human rights activists, and his friends will address the meeting.

In line with this year’s forward-looking ATM theme, DET will highlight the initiatives driving innovation, entrepreneurship and sustainability in the tourism sector.

DET will be joined on the Dubai stand by 129 partners and stakeholders

Issam Kazim: We remain committed to navigating the future of tourism with foresight and collaboration with our stakeholders and the international travel community, ensuring Dubai remains a beacon of innovation and excellence in the global tourism landscape

Pakistan (Muhammad Yasir) Dubai Department of Economy and Tourism (DET) will showcase the emirate’s innovative and diverse destination offering by bringing together 129 key partners and stakeholders to demonstrate the city’s collaborative spirit at the 31^st edition of the Arabian Travel Market (ATM), taking place from 6-9 May 2024 at the Dubai World Trade Centre.

With this year’s ATM taking place under the forward-looking theme of ‘Empowering Innovation – Transforming Travel Through Entrepreneurship’, DET will highlight how Dubai’s tourism industry has cultivated innovation, entrepreneurship and sustainability to create new pathways for growth beyond traditional tourism. This strategic approach is inspired by the ambitious goals of the Dubai Economic Agenda D33 to further consolidate Dubai’s position as one of the top three global cities for business and leisure, and the best city to visit, live and work in.

At the event, DET will be joined on the Dubai stand by partners and representatives from government entities, hotels, destination management companies and tour operators. Key partners include the General Directorate of Residency and Foreigners Affairs (GDRFA-Dubai), Dubai Culture, Dubai Holding, Dubai Health Authority, and more.

His Excellency, Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “As a longstanding destination partner of the Arabian Travel Market, Dubai is privileged to host the 31^st edition of one of global tourism’s most anticipated events. The industry gathering is a testament to our city’s position as a world-leading travel destination, achieved under the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, through innovative strategies and robust public-private partnerships. In keeping with the transformative theme of this year’s show, Dubai Department of Economy and Tourism and our partners will highlight the pivotal role that entrepreneurship and innovation have played in driving tourism growth, aligned seamlessly with our D33 Agenda, the city’s 10-year roadmap for economic development.

“As we showcase the diverse and compelling destination proposition of Dubai at ATM, we eagerly anticipate the opportunity to engage with top industry experts and executives to share our blueprint for success, as well as explore the emerging themes and trends that will contribute towards industry sustainability. We remain committed to navigating the future of tourism with foresight and collaboration with our stakeholders and the international travel community, ensuring Dubai remains a beacon of innovation and excellence in the global tourism landscape.”

Dubai welcomed a record 17.15 million international overnight visitors in 2023 – a 19.4% YoY growth over the 14.36 million tourist arrivals in 2022 – and continues to build on this momentum, with 3.67 million international tourists having already visited the city in January and February this year.

The stellar performance further validates Dubai’s recognition as the No.1 global destination for an unprecedented third successive year in the Tripadvisor Travellers’ Choice Awards, the first city to achieve this. The milestone is also a testament to the emirate’s vibrant and diverse offerings, supported by world-class infrastructure, exceptional service at all touchpoints, and continuous collaboration between the government and private sectors. Dubai is expanding its range of experiences for visitors, captivating them with its unparalleled blend of modernity and culture including heritage sites and immersive attractions that highlight the city’s history and vibrant culture.

Committed to investing in human capital and developing a skilled workforce to support the growth of the city’s tourism and hospitality sectors, the Dubai College of Tourism, part of DET, will use ATM as an opportunity to drive awareness of its full-time programmes and ‘Dubai Way’, an innovative training and engagement platform for government and private sector staff engaged in tourist-facing roles.

Dubai also recognises the importance of prioritising sustainability initiatives to preserve its natural resources and further improve the overall visitor experience. With the UAE’s Year of Sustainability extending into 2024, DET will release the inaugural ‘Dubai Sustainability Report’ during ATM, and highlight the city’s ongoing initiatives such as the Dubai Sustainable Tourism Stamp, and the citywide Dubai Can movement, which has contributed to the reduction of over 18 million 500ml single-use plastic water bottles in just two years since the launch of its ‘Refill for Life’ campaign. A new Dubai Can initiative, Dubai Reef, was inaugurated in April with the launch of pilot reef modules for the world’s largest marine reef development project. Dubai’s position as the cruise hub of the region will also be showcased following the recent formalisation of the Cruise Arabia alliance – a strategic regional partnership that promotes the Arabian Gulf as a cruise ship destination globally.

This year, DET will again organise the ATM Hosted Buyers Programme across Expo City Dubai, Real Madrid World, and Dubai Creek Harbour, promoting Dubai’s unparalleled hospitality and offerings to 600 buyers from 46 different markets and countries. Among the attractions for visitors at the Dubai stand will be ‘Dubai Pinball’, an interactive and engaging gaming experience promoting Dubai’s iconic landmarks, where players can win prizes and contest to get their names on the leaderboard.

DET will also put the spotlight on the city’s diverse gastronomy scene and its year-round calendar of events, including the ongoing Dubai Food Festival held alongside ATM, which will continue until 12 May, as well as the family summer extravaganza, Dubai Summer Surprises, which is set to launch in June.

The Dubai Stand is located at ME1120/ME1150 at the Arabian Travel Market 2024.

Dubai is not just a city; it’s an experience waiting to unfold, especially for Pakistanis seeking excitement and entertainment. With a dynamic blend of culture, innovation, and luxury, Dubai has become a hotspot for events and activities that cater to all interests. From world-class shopping festivals to thrilling sports events and vibrant cultural celebrations, Dubai offers an unparalleled experience for visitors from Pakistan. With its close proximity, diverse offerings, and warm hospitality, Dubai is the ultimate destination to look forward to for upcoming events, promising unforgettable moments and cherished memories for Pakistani travelers.

Gourmet Gala

The Dubai Food Festival is on for Pakistanis to indulge in the city’s diverse culinary offerings till May 12. This celebration of food showcases everything from exquisite dining experiences to street food vendors and hidden culinary treasures. This 11th edition, food enthusiasts will enjoy unique gastronomic experiences, featuring limited-edition menus, guided culinary tours, cooking workshops led by renowned chefs, and unforgettable themed dining events. A part of this festival is the Dubai Restaurant Week that Pakistanis must not miss. This exclusive 17-day event invites food enthusiasts to explore a curated selection of 50 of Dubai’s top dining establishments, offering delicious meals at reasonable prices. The week will entail two-course lunch menu and three-course dinner. From the rich spices of Arabic cuisine to the refined flavors of international gourmet, the week is an absolutely unforgettable culinary experience. It’s a celebration of taste, innovation, and the city’s vibrant food scene, encouraging everyone to discover new flavors, revisit old favorites, and delight your palate with Dubai’s diverse and flavorful dining scene at an excellent value.

Dubai Food Festival

Music Extravaganza

The EarthSoul Fest returns on 4 May at the Coca-Cola Arena, promising entertainment with a purpose. This edition features internationally-acclaimed star Jason Derulo, alongside Shae Gill. Enjoy music, art, and culture with a sustainability message. From Derulo’s hits to Gill’s Coke Studio track Pasoori, it will be a night to remember.

Get ready for an electrifying music night with Grammy Award-winning reggae and dancehall star, Shaggy, joining forces with legendary R&B group Blackstreet for an unforgettable concert at the Coca-Cola Arena on 11 May. Shaggy, known for hits like “It Wasn’t Me” and “Angel,” has sold over 40 million album units and holds eight Billboard Hot 100 singles. Meanwhile, Blackstreet, famous for “No Diggity,” brings their unique blend of R&B, soul, and hip-hop to the stage.

Also embark on a high seas adventure with the Armenian State Symphony Orchestra and Dubai Festival Chorus at Dubai Opera on 12 May, bringing Disney’s Pirates of the Caribbean: The Curse of the Black Pearl to life. Led by conductor Anthony Gariele, the performance features the complete score by acclaimed composers Hans Zimmer and Klaus Badelt.

Music enthusiasts are in for an exciting experience as renowned English singer James Blunt returns to the city on 24 May. Pakistanis must head to the Coca-Cola Arena to enjoy hits from the versatile musician’s extensive 21-year career, including the chart-topping single “You’re Beautiful” along with “Love Under Pressure” and “I Came For Love.” With an impressive list of global achievements, the singer-songwriter has garnered widespread acclaim so don’t miss this unforgettable show where Blunt will perform his stellar hits back-to-back.

Prepare for the return of the Queen of Qawwali, Abida Parveen, as she graces the stage for a highly-anticipated performance on 25 May at the Coca-Cola Arena. Renowned as one of the most revered Sufi singers globally, Parveen’s showcase promises to be an unforgettable experience. Pakistanis must secure their tickets early to avoid missing out on this iconic event that will feature timeless classics like Kya Khawab Tha Woh and Tere Ishq Nachaya, as well as beloved Coke Studio hits such as Chaap Tilak and Tu Jhoom. Audiences can anticipate a captivating journey through ghazals, kafis, and Sufi tracks from her illustrious 50-year career.

Coca Cola Arena

Family-Friendly Fun

Gather your family for the UAE debut of the new play, The Lion Inside, at Zabeel Theatre on May 11-12. Against the backdrop of a golden desert, the story unfolds with a tiny mouse seeking its place in the bustling animal kingdom. Yearning to be heard, Mouse dreams of roaring like a lion. Yet, this tale teaches that courage comes in various forms, showing even the smallest creatures possess great strength. Embark on a family adventure with Tall Stories’ captivating version of Julia Donaldson and Axel Scheffler’s beloved children’s book, The Gruffalo’s Child. Join the Gruffalo’s Child as she defies her father’s cautionary tales of the Big Bad Mouse and embarks on a daring quest. Along the journey, encounter mysterious creatures and more. Filled with songs, laughter, and spooky delights, this show guarantees entertainment for all ages. Catch this performance from London’s West End at Theatre by QE2 on May 18-19.

Zabeel Theatre

Art Mania

World Art Dubai, back for its 10th edition from 2-5 May 2024 at Dubai World Trade Centre, is a must-visit for both seasoned art collectors and beginners. Featuring over 4,000 works from 300+ international galleries and artists, it’s the largest affordable retail art fair in the region. From street art to Arabic calligraphy, there’s a diverse range for Pakistanis to explore.

World Art Dubai

Fly Jinnah Expands International Network with New Route Connecting Islamabad and Muscat.

• Starting with a frequency of two weekly flights, the new launch is the second international route from Islamabad and third across the network.

Pakistan (Muhammad Yasir) Fly Jinnah, Pakistan’s low-cost carrier, has announced the launch of its new non-stop flights between Islamabad and Muscat in Oman, starting from 10 May 2024. The new route will initially start with a frequency of two weekly flights connecting both cities.

Flight Schedule between Islamabad International Airport and Muscat International Airport, effective 10 May,2024: 

Commenting on the airline’s third international route, Fly Jinnah’s spokesperson said: “Following the successful launch of our international flights connecting Islamabad and Lahore to Sharjah, Fly Jinnah is proud to mark another milestone with the introduction of our third international route from Islamabad to Muscat, the capital city of Oman. This expansion aligns with our commitment to providing our customers with new options for affordable and value driven air travel domestically and internationally.”  

Fly Jinnah remains steadfast in offering convenient and affordable service to its passengers. With its modern fleet of five Airbus A320 aircraft, the airline serves five major cities in Pakistan: Karachi, Lahore, Islamabad, Peshawar, and Quetta. This new route adds to Fly Jinnah’s growing list of international destinations, complementing the existing flight route to Sharjah, UAE.

In addition to the extra comfort provided by the most generous seat-pitch of any economy cabin, the carrier offers affordable and value-driven travel experiences through “SkyCafe” onboard menu where passengers can enjoy a wide variety of delicacies between snacks, sandwiches, and meals at affordable prices. The aircraft is also equipped with “SkyTime”, a free in-flight streaming service that allows passengers to stream a wide selection of entertainment directly to their devices. 

Customers can now book their flights by visiting Fly Jinnah’s website (www.flyjinnah.com), by calling the call centre (111-000-035) or through travel agencies.  

Barcelon (Nut Desk)

LADIESFUND launched in Spain with a who’s who of Pakistani-Spanish women. Hosted by Consul General Murad Ali Wazir, Ambassador Dr. Zuhoor Ahmed flew from Madrid to be Chief Guest. LADIESFUND President Tara Uzra Dawood came from Karachi to grace the occasion.