Category: Technology

New Devices Close Gap Between LG’s Price-Friendly Mass-Tier Devices and Flagships

Lahore — LG Electronics (LG) unveiled the 2018 edition of its popular K8 and K10 mass-tier smartphones at MWC 2018, enhanced with even more premium features rivaling those of premium flagships. Both models will roll out globally in key regions such as Europe, Asia, Latin America and the Middle East.With a host of advanced camera features such as high speed auto focus and noise reduction for better low-light photography, the K Series continues to deliver exceptional products to customers at exceptional prices. Both the K8 and K10 carry over the handsome glossy pebble identity that has been a key element of the K Series’ identity, complemented by its 2.5D Arc Glass design for a modern, seamless look that ages well with time. Both phones will be available in three new, striking colors for 2018: Astro Black, Moroccan Blue, and Terra Gold.The classy metallic design of the LG K10 with its metal U-frame not only looks sleek, but it is also packed with premium features not normally found in its price range. The K10 is equipped with the advanced 13MP rear camera technology found in the flagship LG G6 and a high resolution 8MP front camera that supports Bokeh when shooting selfies. With the K10, shutterbugs won’t miss any great photo opportunities with Phase Detection Auto Focus (PDAF) which is 23 percent faster than traditional auto focus. And the new Smart Rear Key not only unlocks the phone with a fingerprint, it also triggers Quick Shutter for faster photos and Quick Capture for easy screen shots.The updated LG K8 delivers more advanced camera UX features for 2018 and low-light photography has been improved from the previous generation K8 with even brighter, clearer images. Favorite features such as Auto Shot, Gesture Shot, Flash for Selfie and Quick Share are carried over to the new K8 by popular demand.Clearer photographs in dim environments is made possible in both the K8 and K10 with the new Low Light Noise Reduction feature. Combined with High Dynamic Range (HDR), photos come out sharper with more luminosity and contrast levels.Taking group photos with friends or family is easier than ever thanks to the new Timer Helper feature. No longer is it necessary to guess how many seconds until the timer triggers the shutter. With Timer Helper, the K8 and K10 will help keep count using the flash as a visual aid so friends and family can be in the exact position at the right time.Another new feature of the K Series camera is Flash Jump Cut, which snaps a photo every three seconds (up to 20 photos) and stitches the images together into a fun GIF for easy sharing. Flash Jump Cut is available on both the K8 and K10 and can be used with either the front or rear cameras.“LG’s 2018 K Series range of smartphones is focused on delivering even more value to consumers looking for the right device that fits their lifestyle and needs,” said Ha Jeung-uk, senior vice president and business unit leader for LG Electronics Mobile Communications Company. “We’re confident we can capture the hearts and minds of consumers in the fast-moving market with our smartphone camera technology and other convenient features.”

 K10 Key Specifications:^*

• Chipset: 1.5 GHz Octa-Core
• Display: 5.3-inch HD In-cell Touch (1280 x 720 / 277ppi)
• Memory:
  • K10⁺ : 3GB RAM / 32GB ROM / microSD (up to 2TB)
  • K10: 2GB RAM / 16GB ROM / microSD (up to 2TB)
  • K10^α : 2GB RAM / 16GB ROM / microSD (up to 2TB)
• Camera:
  • K10⁺ : Rear 13MP / Front 8MP or 5MP (Wide)
  • K10: Rear 13MP / Front 8MP or 5MP (Wide)
  • K10^α : Rear 8MP / Front 5MP
• Battery: 3,000mAh (embedded)
• Operating System: Android 7.1.2 Nougat
• Size: 148.7 x 75.3 x 8.68mm
• Weight: 162g
• Network: LTE / 3G / 2G
• Connectivity: Wi-Fi (802.11 b, g, n) / Bluetooth 4.2 / USB 2.0 Type B / NFC
• Colors:
  • K10+: Moroccan Blue / Terra Gold
  • K10 : Astro Black / Moroccan Blue / Terra Gold
  • K10α: Astro Black / Terra Gold
• Other: Fingerprint Scanner / FM Radio / Flash Jump Shot / Music Flash /

Time Helper / Quick Capture / Quick Shutter

K8 Key Specifications:^*

• Chipset: 1.3 GHz Quad-Core
• Display: 5.0-inch HD On-cell Touch (1280 x 720 / 294ppi)
• Memory: 2GB RAM / 16GB ROM / microSD (up to 32GB)
• Camera: Rear 8MP / Front 5MP
• Battery: 2,500mAh (removable)
• Operating System: Android 7.1.2 Nougat
• Size: 146.3 x 73.2 x 8.2mm
• Weight: 152g
• Network: LTE / 3G / 2G
• Connectivity: Wi-Fi (802.11 b, g, n) / Bluetooth 4.2 / USB 2.0 Type B
• Colors: Astro Black / Moroccan Blue / Terra Gold
• Other: FM Radio / Flash Jump Shot / Music Flash / Time Helper / Quick Capture / Quick Shutter

LAHORE –  Samsung Electronics has introduced the Samsung Galaxy S9 and S9+, the smartphones that reimagine the way people communicate, share and experience the world. Made for an age in which consumers increasingly communicate and express themselves more with images, videos and emojis, the Galaxy S9 and S9+ drive innovation with Samsung’s advanced camera. Redesigned with a new Dual Aperture lens that powers an innovative low light camera, Super Slow-mo video capabilities and personalized AR Emoji, the Galaxy S9 and S9+ ensure users do not miss a moment and make their everyday epic.
The Galaxy S9 and S9+ deliver an enhanced entertainment experience with powerful stereo speakers tuned by AKG, immersive audio with Dolby Atmos® and a refined edge-to-edge Infinity Display1– a key staple in Samsung’s design heritage. In addition, the Galaxy S9 and S9+ will come with the new SmartThings app, which unites Samsung’s existing IoT services into one single, smart experience.
“The way we use our smartphones has changed as communication and self-expression has evolved,” said DJ Koh, president and Head of IT & Mobile Communications Division, Samsung Electronics. “With the Galaxy S9 and S9+, we have reimagined the smartphone camera. Not only do the Galaxy S9 and S9+ enable consumers to shoot great photos and videos anywhere, it’s a smartphone that’s designed to help them connect to others and express themselves in a way that’s unique and personal to them.”

Lahore – Zong 4G was victorious at the Islamabad High Court on the issue of suspension of services/network closures as a result of directives issued by PTA from time to time. The decision by Islamabad High Court also held that the Federal Government and Pakistan Telecommunication Authority are not vested with power and jurisdiction to suspend or cause the suspension of mobile cellular services or operations on the ground of national security except as provided under section 54(3) of the Pakistan Telecommunication (Re-organization) Act, 1996.

Moreover, the court accepted the plea of Zong 4G  and held that actions, orders and directives issued by the Federal Government or the Pakistan Telecommunication Authority are inconsistent with the provisions of section 54(3) of Pakistan Telecommunication (Re-organization) Act, 1996 and are declared as illegal, ultra vires and without lawful authority and jurisdiction.

The suspension of mobile services is a cause of distress for the customers, especially in time of a civil unrest. It is a time when they need the services the most to reach out to their loved ones. Owning to this need, Zong 4G has reaffirmed its position of putting its customers before all priorities. Through the unrelenting focus on customers’ needs , Zong 4G is leaving no stone unturned to ensure best , reliable and most affordable service delivery for its customers.

Zong 4G continues to build its network and services around the unique requirements of new-age data customers, balancing affordability with seamless connectivity.

 

 

Strong air flow from LG Puricare™ air purifier allows the usage of the largest piece of fabric in a work-of-art by Daniel Wurtzel, by transforming ordinary materials into something extraordinary

Lahore –  Betting on health-conscious products, besides focusing on premium products, such as smarter appliances with IoT functionalities for the upcoming phase of growth, LG Electronics is impressing the Air Solutions products segment with the newest, smart air solution for home – the LG PuriCare™ air purifier.

Using an innovative approach to present the key benefits of the latest air purifier, LG teamed up with world-renowned air sculpture artist – Daniel Wurtzel, to transform ordinary materials into something extraordinary by imposing an order on the chaotic air flow systems using LG’s PuriCare™ air purifier.

Daniel – a Brooklyn-based artist is best known for his kinetic sculptures and installations using air and lightweight materials that fly. Daniel found a perfect partner in the LG PuriCare™ air purifier using which he was able to reveal the unexpected beauty of unseen purified air within his work. After working a lot with fixed fans as part of his work, the LG PuriCare™ air purifier clean booster and 360 degree design opened up many new possibilities for creating different artworks.

Upon using the LG PuriCare™ air purifier for his work, Daniel commented, “Clean air from LG’s PuriCare™ air purifier travels as far as 7.5 meters with the rotation of the clean booster adding another degree of flexibility for me to create new and innovative artworks. I was able to challenge myself with LG PuriCare™ air purifier’s new function that simultaneously takes air in and blows it out in 360 degrees. The strong air flow from LG PuriCare™ air purifier has allowed me to use the largest piece of fabric that I have ever worked with before. I was able to reveal the unexpected beauty of unseen purified air from the air purifier within my work.”

With a unique round console design and colour, LG PuriCare™ air purifier is so elegant that it could be mistaken for décor. Simply beautiful on the outside, packed with state-of-the-art innovation on the inside, LG PuriCare™ air purifier features sleek, advanced designs for powerful filtration and natural humidification—so you can breathe easier.

LG PuriCare™ air purifier features a fine dust sensor with voice recognition and DeepThinQ technology make experiencing purer, cleaner air indoors more convenient than ever.

Air monitoring occurs even when the PuriCare™ is off, only powering on when filtering is required. With its distinctive cylindrical design, PuriCare™ boasts the industry’s most advanced air filtration technology with LG’s 360° Total Care Filter System. With its powerful Clean Booster feature, LG PuriCare™ is capable of blowing clean air to cover even large rooms while delivering gentler airflow at the base, making this an ideal product for families with young children and pets.

The air purifier is not only easy to maintain but is also built to last and the smart lighting lets you check the progress with just a glance. It has never been easier to make air cleaner.

“LG’s intelligent home appliances are leading the industry in their capability to predict user needs to create a more comfortable living environment. The collaboration with Daniel Wurtzel for our latest innovation within the air solutions segment is further testament to our strength in delivering products that are invincible in showcasing both aesthetic and functional value for the modern home.

With studies revealing indoor pollen and dust affecting the quality-of-life of families across the world, we are proud of making LG PuriCare™ available in the region. As an air purifier that comes with a sensitive air monitoring sensor, it automatically removes fine dust particles when the air quality is deemed uncomfortable for residents,” said LG MEA/Sub spokesperson.

To watch the air sculpture by Daniel Wurtzel, please visit: Link.

ISLAMABAD –    Zong 4G added the highest number of customers in 2017, amongst all the network service providers.  The company has continued to remain the foremost network preference for Pakistani’s by offering the best, reliable and most affordable state of art 4G service.

By hosting more than 70% of the 4G market share, the company has continued to remain, “No. 1 Data Company” through affordable rates and best network speeds. Hosting more than half of data traffic of Pakistan in 2017, the company has continued to dominate the market. The precision for customer centricity followed by the immense financial and technological prowess of its parent company, China Mobile Communications Corporation (CMCC), have been core elements to sustain its edge in the industry.

Zong 4G, the subsidiary company of CMCC in not only aiming to deliver best customer experience but also adheres to strengthen the Pakistani Telecom market by investing in its network operations. The investment of another $200M in 2017 has expanded the company’s 4G footprint to more than 300 cities across Pakistan, paving the pathway to making 100% of its network 4G enabled; adding the total number of sites to over 10,000, making it the fastest growing 4G network.

Enriching the customer experience, Zong 4G is facilitating customers by innovatively integrating technology and human interaction through e-care platforms. The 21 new tech- savyy Customer Service Centers in four provinces of Pakistan have been specifically designed to allow its customers to take full advantage of the entire range of Digital Solutions.

Through its best, reliable, fastest and most affordable 4G services, Zong 4G has set the benchmark against which the level of Digitization in the country is measured again.

 

 

 

Islamabad – The Senate Standing Committee for Information Technology and Telecommunication has recently recognized the contribution of cellular sector of Pakistan and appreciated the investment in the country and job creation opportunities provided by the sector. The committee also raised concerns over high levels of consumer taxation with special reference on giving relief to the masses who are below a certain annual income level, which is not taxable as per prevailing tax laws.

The Senate Standing Committee on Information Technology expressed its concerns on high tax deduction on mobile recharge particularly on deduction of advance income tax from majority of subscribers who do not fall under tax net and have no way of claiming the refund.  Senate Committee has directed the FBR and cellular mobile operators to present the recommendations towards a more rationalized tax regime.

Mobile penetration and services uptake has already hit the glass ceiling and wouldn’t be able to break this barrier until substantial tax relief is introduced. The taxes inhibit growth, discourage investment and stall services uptake among the masses, and this directly impacts the people of Pakistan to adapt the modern and latest technology. The Telecom Sector suggests abolishment of Advance Income Tax for that majority of telecom subscribers, who do not fall under the tax net and yet have to pay Withholding Tax which that they cannot claim back. In addition the sector recommends harmonization of FED/GST across Federation and all provinces and its rationalization to 16% in line with GST/FED rates applicable on other sectors of the economy. Moreover, sector believes that data tax will not only hamper economic growth in the country but will also adversely impact Government’s initiatives for the proliferation of mobile broadband in Pakistan. Telecom sector strongly recommends abolishment of GST on data services by the provinces.

The sector has time and again called for rationalized reduction in taxes that will help ensure affordable services for the masses, which in turn will increase mobile penetration, bring further socioeconomic benefits to Pakistan and will go a long way towards realization of the Government’s ambition of a Digital Pakistan.

Pakistan’s cellular sector, since its deregulation, has been at the forefront of introducing innovative services for enabling and empowering people and has played a key role in social and economic advancement. It has made substantial contributions to the welfare of the society and is amongst the largest contributors to the country’s exchequer in terms of direct and indirect taxes. The sector has invested over USD 15B in the economy since deregulation in 2003 and has created over 14,000 direct and hundreds of thousands of indirect jobs.

The sector is recognized as an enabler for society, bringing greater financial and digital inclusion as well as documentation of economy through mobile communication to 85% of country’s population.  It is directly aligned with the Government’s vision of 2025, striving to develop an ecosystem for digitalization, increase internet penetration and bridge the digital divide. Access to the useful digital and financial services is a game changer for masses as they usher in a plethora of opportunities for them to improve their standard of living.

 

Lahore  – LG Electronics (LG) recently showcased its superior, clearer and smarter lineup of premium audio products that promises to change the way people think about home speakers. New for 2018 is Meridian Audio’s advanced high performance audio technology to deliver more natural and warm sound. From immersive Dolby Atmos soundbars to portable Bluetooth speakers and its latest artificial intelligence (AI) speaker , LG has something for every music and movie lover.

 

Sound All Around and Above

LG’s new SK10Y soundbar delivers 550W of powerful output and supports 5.1.2 channels by harnessing the power of Dolby Atmos technology. A unique aspect of the technology is that unique “sound objects” can be precisely placed anywhere in a three-dimensional space for an immersive sound from all directions, including the ceiling, which enhances realism and the effect of being in the middle of the action. To create such powerful, textured sound, the SK10Y is equipped with multiple speakers – including a pair of powerful up-firing speakers – to envelop the listener from every angle. Users can adjust the volume of the upfiring speakers to optimize the sound with the height of the ceiling in room.

LG’s partnership with Meridian Audio benefitted the SK10Y speaker with innovative audio enhancements designed to deliver an unsurpassed listening experience. As a pioneer of high-performance, high-fidelity audio and an authority on Digital Signal Processing (DSP) and the field of psychoacoustics, Meridian equipped the SK10Y with a high level of performance including its Bass and Space technology to envelop listeners in rich, uncompromising sound. No matter where the listener is seated, sounds seem warmer and immersive. Meridian’s Height Elevation technology raises sound above the sound bar to the level of the screen, bringing extra clarity to speech and music. What’s more, the LG SK10Y is compatible with high-quality lossless audio files to perfectly recreate sound recorded in the studio. In addition to playback of up to 40kHz, the speaker also offers a sound upconverting feature that boosts the quality of standard audio files to 24bit/192Hz to enhance subtle details and nuances of each track.

 

From a design perspective, the SK10Y is a head turner with its harmonious, modern-looking edges and a slim profile that seamlessly fits underneath many of LG 2018 OLED or SUPER UHD TV models. The device is also extremely accessible, with full connectivity to hubs, speakers and other smart devices supporting Chromecast. Simply say “OK Google” and your request to begin playing your favorite song, podcast or audio clip from your favorite online streaming service.

 

Portable Speakers for Any Occasion

LG’s portable PK series speaker delivers powerful sound and mood lighting features in a fun, convenient package that can be taken anywhere. With Meridian Audio’s advanced technologies, the PK speakers are capable of delivering powerful and undistorted bass as well as optimizing speech and vocals. These speakers are compatible with the Apt-X HD Bluetooth standard for streaming 24-bit music over a wireless connection for listening experience that comes close to the original. For an added visual flair, Dynamic Party Lighting flashes to the beat and all three PK models feature rugged designs and convenient grips for easy handling.

 

Premium Sounding Speaker with Google Assistant

LG will be using the stage at CES 2018 to announce its first premium smart AI audio product, the LG ThinQ Speaker, which not only produces high-quality sound but comes with Google Assistant built in. LG teamed up with Google to ensure that the LG ThinQ Speaker delivers all the conveniences which comes with having a digital assistant at your side. And LG ThinQ Speaker isn’t only a smart companion, it is also a personalized voice-activated interface for LG’s smart home appliances. For example, the LG ThinQ Speaker can be set to turn on an LG appliance with the simple spoken command, “OK Google, talk to LG, turn on the air purifier.” Best of all, the speaker makes no comprises on sound thanks to Meridian Audio technology. LG ThinQ Speaker’s High Resolution Audio is compatible with high quality lossless files, giving it the ability to faithfully recreate sounds that were originally recorded in the studio.

 

Speakers for Getting the Party Started

For all party lovers, LG has several speakers that combine powerful audio capabilities. These all-in-one party machines offer a variety of features designed to get everyone on the dance floor moving, such as 1,800W output, DJ capabilities, karaoke modes and lights. LG’s newest party speakers feature durable form factors, easy-to-use interfaces and many connectivity options to download or stream an unlimited number of dance tracks.

 

“Sound technology has come a long way since LG introduced the first radio to Korean consumers almost 60 years ago,” said Seo Young-jae, head of the convergence audio and video business division of LG’s Home Entertainment Company. “At this year’s CES, I’m confident audiences will be impressed with the amount of technology we’ve introduced into our audio products without compromising on sound quality.”

–Striking New Color with OPPO’s A.I. Beauty Recognition Technology

-A Perfect Gift for this Valentine’s Day

Lahore – OPPO, The Selfie expert and leader, unveiled a Dashing Blue Limited Edition of OPPO F5. This striking new color edition continues the success of the F5 series, OPPO’s first full-screen model featuring groundbreaking A.I. Beauty Recognition Technology designed to personalize beautification. Priced at PKR 34,899and just in time for Valentine’s Day, the OPPO F5 Dashing Blue Limited Edition will be available from 13^th February 2018 across country through offline stores.

On this launch Mr. George Long, CEO, OPPO Pakistan said, “OPPO prides itself on being a brand that connects well with the youngsters and we understand that the young generation likes standing out and being different from the crowd. Their OPPO F5 series smartphones help them do exactly this. The latest Dashing Blue Limited Edition of OPPO F5 is the perfect phone to gratify the desire to have a phone that apart from having a distinctive color also offers incredible features.”

A Classic and Bold Color

As a brand for more young people around the world, OPPO F5 Dashing Blue Limited Edition symbolizes OPPO’s passion for fashion, beauty, and romance. Perfectly capturing the light with an eye-catching effect on the rear of the body, this special edition is finished with a glossy blue effect, above which streaks of lights appear gleaming and flashing when held to the light. With a classic and bold color, OPPO F5 Dashing Blue Limited Edition stands out in the crowd or indeed can blend in with your fashion style.

 A.I. Beauty Recognition Technology

As with OPPO’s other F5 series models, OPPO F5 Dashing Blue Limited Edition features A.I. Beauty Recognition Technology for personalized beauty. The A.I. gathers information and learns the specific facial features of different people from its centralized image database. Several professional photographers and make-up artists were consulted during the R&D process to improve the functioning of this technology. The resulting A.I. beauty recognition helps people capture more beautiful pictures.

 

Higher Resolution, Better Results

OPPO F5 Dashing Blue Limited Edition features a 20MP front camera with an f/2.0 aperture and a 16MP rear camera with F1.8 aperture. Compared with other competitors’ 13MP or 16MP camera in the same price range, the device has a higher resolution (2160×1080) and better photo quality. The front camera can deliver Bokeh effect, and the front HDR solves any over-exposure issues.

Full-Screen and Graceful Design

OPPO F5 Dashing Limited Edition features a 6.0-inch full-screen FHD+ display, giving the user a vivid visual enjoyment without the need to increase the size of the phone. It offers a high-resolution screen with 18:9 aspect ratio while the sleek unibody offers a visually slim appearance without any cut-offs. The gracefully curved body fits well in the palm, expressing a simple and elegant look. Also featured is Facial Unlock, the new face recognition Technology that will recognize its user and unlock the phone in an instant.

Color OS – Smoothest To-Date

OPPO’s Color OS 3.2, together with 4G RAM + 32GB ROM memory gives the operating system much smoother user experience; The O-share file sharing Technology is 100 times faster than Bluetooth – 8 to 10 pictures (3MB each) can be transferred between OPPO phones within seconds.

 

Less Heat and More Powerful

The flagship Octa-core CPU processor uses less energy, produces less heat while giving a higher performance speed (40% increased performance compared to the previous Color OS versions). With such powerful processing power, the transition between apps is smooth and gives an unprecedented mobile gaming experience. Split Screen allows two applications (e.g. Whatsapp and YouTube) can run on one screen at the same time.

 

Enjoy Life’s Moments for Longer

The OPPO F5 Dashing Limited Edition battery life is longer thanks to the 3200Ah battery and the Continuous Optimizing Technology which manages the apps running on the device, allowing the user up to 12 hours of continuous use (simulated test). The Do Not Disturb function for gaming will displayan incoming call in the form of a banner. Your gameplay will not be interrupted while ensuring you will not miss any important calls.

About OPPO

OPPO is an ever-evolving global smartphone brand dedicated to delivering customers with the most extraordinary experience through innovative technology, meticulous design and camera expertise.

For the last ten years, OPPO has been focusing on manufacturing camera phones, while innovating mobile photography technology breakthroughs. OPPO was the first brand to launch smartphones with 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the Ultra HD feature and the 5x Dual Camera Zoom technology.

In line with its deep insight of young people’s behaviour, OPPO first launched selfie-focused smartphones in 2016 – Selfie Expert F series in Pakistan Its first batch of products received a warm welcome and the brand leads the trend in the industry. In 2016, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. By now, OPPO provides excellent smartphone photography experience to more and more young people around the world.

Copyright©2018 OPPO. Any information contained in this press release may be subject to change without prior notice. For our products and services, the only provisions for guarantee are stated in the warranties that accompany those products and services. Content in this press release does not constitute additional warranties. OPPO shall not be liable for any technical and editorial errors or omissions contained herein.

Lahore – The Selfie expert and leader brand, OPPO makes history in Pakistan as it becomes the official smartphone partner of the much awaited HBL Pakistan Super League (PSL) 2018. The partnership was announced at an exclusive, star-studded signing ceremony and media conference held here today. The event was attended by many notable sports and media personalities including the man of the hour, Hassan Ali, Sarfaraz Ahmed, the captain of Pakistan’s national cricket team along with senior management team from OPPO, PCB officials and journalists.  A special segment was hosted by Zainab Abbas, the renowned sports journalist where she interviewed Hassan Ali one on one. Mr. George Long, CEO, OPPO Pakistan and Ms. Naila Bhatti, Director Sales & Marketing, Pakistan Cricket Board (PCB) were the official signatories at the signing ceremony.

According to industry reports (GFK) OPPO is now the No.2 smartphone brand in Pakistan with 17% of market share. OPPO F5 and OPPO A37 feature amongst the top 3 best-seller smartphones in Pakistan in December of 2017. OPPO has always been associated with sports and entertainment globally and the company has yet again set a benchmark in the field of cricket by becoming the first international smartphone brand to sponsor PSL. HBL PSL 2018, in its third season, is a franchise Twenty20 cricket league which was established by the Pakistan Cricket Board in 2015. It will kick-start from 22 February in Dubai. OPPO has also been a global partner of the International Cricket Council (ICC) for four years now.

Speaking on the occasion, Mr. George Long said, “It is a proud moment for me as OPPO partners with the HBL Pakistan Super League, the first international smartphone brand to join hands with PSL. OPPO as a brand supports the youth and it is our aim to promote and develop everything that the youth is interested in and involved with. Cricket is not just a game but a kind of culture for Pakistan’s youth offering a unique combination of sports, glamour and entertainment all together. With this tie-up with PSL and young Pakistani cricketer Hassan Ali, I am positive that OPPO will come closer to the hearts of millions of cricket loving youth in the country.”

Ms. Naila Bhatti, Director Sales & Marketing PCB said “On behalf of the Pakistan Cricket Board it gives me immense pleasure to announce our tie-up with OPPO as the official smartphone partner for HBL Pakistan Super League 2018. It is a special moment for us since we are partnering with an international smartphone brand for the first time in the history of PSL which is also a reflection of PSL’s growing popularity.  Both cricket and OPPO have a huge following amongst the youth and I am sure this association will help in further promoting the true spirit of cricket amongst the youth of Pakistan.”

OPPO unveils first ever Pakistani TVC

Maximising its efforts to capture the spirit and excitement of cricket amongst the youth in Pakistan, OPPO also unveiled its first Pakistani TVC featuring the super talented young cricketer Hassan Ali. In an immensely enjoyable and interactive exchange with Zainab Abbas, Hassan Ali shared his experience of working with OPPO and starring in his first TVC.

“I was a little nervous, this is a different kind of performance, but I have to say, the experience was fantastic. I hope my fans like my first ever TVC that I have put my utmost passion and dedication in.

Talking about his partnership with the world’s leading camera phone brand, Hassan Ali said “I am very happy to represent OPPO, as I feel that OPPO represents the youth of Pakistan. I have used OPPO F5 and am very impressed with the impressive selfie features of my new OPPO F5! For spectators, OPPO’s A.I Beauty Recognition Technology feature, 20 MP Selfie Camera Full Screen and its distinguished facial tracking can be used as a visual device on the cricket field.”

About OPPO F5

OPPO F5 is the first smart phone that brings Artificial Intelligence into selfie feature in Pakistan with years of R&D. OPPO F5 comes installed with a 20MP front camera with an ultra-sensitive F2.0 aperture and 1/2.8” sensor. Both features allow the camera to gain more information to produce better images with less noise in low light conditions. And for the rear camera, the 16MP rear camera is excellent for all day and night shots. The F5 will be OPPO’s first 6.0-inch FHD+ full-screen display device, giving the user a vivid visual enjoyment without the need to increase the size of the phone.

Company plans to enhance recognition as a true premium brand by launching leading products aimed at driving a change in the market and accelerating a profitable growth in 2018

Lahore –  LG Electronics (LG) – a global leader and technology innovator, unveiled a spectacular line-up of premium products for the Middle East and Africa (MEA) region at the company’s annual two-day innovation event – InnoFest 2018. Held in the beautiful city of Cape Town – South Africa and attracting over 300 retailers, partners and customers from across the Middle East & Africa (MEA), Innofest 2018 represents an ideal platform to showcase latest products and ground-breaking technologies aimed at solidifying the image as a provider of ultra-premium products, accelerating a profitable growth in 2018.

Speaking at Innofest 2018, Kevin Cha, President, LG Electronics Middle East & Africa, said: “Today businesses are evolving at a rapid pace than ever before and it is during these testing times, that we adapt and keep up to the changes to be able to prosper and achieve sustainability. Building on our premium products strategy for the region, we remain committed to working and engaging with our various channel partners to ensure LG innovation and technology remains at the forefront of our business strategy to increase profitability and growth in the MEA.”Focussing on a variety of premium products that that will be rolled out in 2018, the key highlights included the latest OLED TV with the ground-breaking 65” LG W8 with a built-in a9 Intelligent Processor, which made its debut at the 2018 Consumer Electronics Show (CES); the TWINWash^TM washing machine which has revolutionized and simplified consumer lifestyles with the capability to wash two loads simultaneously; the InstaView Refrigerator, which has won exceptional reviews and accolades for its high-end design and aesthetic, LG’s most talked about LG SIGNATURE line-up with the LG SIGNATURE OLED TV, LG SIGNATURE Refrigerator, the LG SIGNATURE TWINWash™ washing machine and the LG SIGNATURE Air Purifier, revolutionising a premium lifestyle.The latest air conditioning solutions with the cutting edge Inverter Technology will also form a key highlight. While regular air conditioners can only turn on and off, LG’s Inverter Technology can control rotation frequency to produce cooling more efficiently.LG’s smart inverter technology has taken LG Electronics to new heights in energy efficient and durable home appliances that facilitate savings from day one. The smart inverter compressor technology has proven to be a ground breaking solution with exceptional performance attributes specially designed for modern consumer. While consumers across the world prioritise a wide variety of different features when choosing appliances for their home, energy efficiency is notably growing.

Another key highlight at Innofest 2018 focussed on the company’s ground-breaking line-up of intelligent robots and innovations in artificial intelligence and developments in the IoT ecosystem.

LG Electronics (LG) was honored with more than 90 awards at CES® 2018, led by the Official CES Best TV Product Award (presented by Engadget) for the fourth consecutive year, this time for the new LG AI OLED TV (model C8). LG also earned numerous best-of-show honors for the LG InstaView ThinQ™ Refrigerator and LG 4K UHD Projector.

“LG is a world leader in electronics and appliances and is now proud to usher in technological change that has gone beyond improving lives to offering seamless everyday experiences for consumers. We are driven and motivated by a philosophy that is innovation-led, sustainable and ultimately creates premium products,” said Mr Derek Sim, Marketing Director, LG Electronics Middle East & Africa.

InnoFest 2018 served as a strategic platform to drive the message that, in 2018 the company will further accelerate its premium product strategy by enhancing overall brand image and focus on profitable growth with the roll out of premium and flagship model launches over the coming months across the MEA region. LG’s latest premium products highlight the true extent of LG’s innovation leadership and the company’s passion for consumer-centric insights that drive the evolution of life.