Category: Technology

* Hours before the hearing, Juhi asserted, ‘There seems to be a general misconception, that our present suit filed in the Hon’ble Delhi High Court is against 5G technology*

Actress turned environmentalist Juhi Chawla reiterated the fact that her agenda is not to ban 5G as wrongly reported by a certain section of the media.

On otherday, the virtual courtroom hearing that went viral due to song interruption shifted the attention.

Hours before the hearing, Juhi asserted, ‘There seems to be a general misconception, that our present suit filed in the Hon’ble Delhi High Court is against 5G technology. We wish to clarify here and once again very clearly state; we are not against 5G technology. However, we seek from the Government and the governing authorities, to certify to us and, therefore, to the public at large, that 5G technology is safe to humankind, man, woman, adult, child, infant, animals and every type of living organism, to flora and to fauna.’

Reacting to the conflicting opinions of the public at large and also addressing the defendants common query on Why now? Juhi Chawla shared an interesting timeline of her consistent battle against radiation, the works of which available in the public domain to verify.

Reacting to the conflicting opinions of the public at large and also addressing the defendants common query on Why now? Juhi Chawla shared an interesting timeline of her consistent battle against radiation, the works of which available in the public domain to verify

Juhi shared, ‘Having written to several concerned government authorities, since 2010, making a presentation to the 53rd Parliamentary Standing Committee 2013 – 2014, filing a Public Interest Litigation (PIL) in the Mumbai High Court 2015, found there has been no substantial movement in the EMF radiation matters, whatsoever. In 2019, on enquiring from the Ministry of Telecommunications, Government of India, I was informed in writing vide reply under the RTI Act that no studies have been conducted with regards to RF radiation, even as of today.’

‘Since prevention is well-accepted to be far better than cure, immediate measures must be taken to protect humanity and the environment, & for which all I am asking is to the concerned authorities to Show me the Data,’ Juhi further reiterated.

PFA: ICMR report dated April ’19, a reply to our RTI application for your perusal. For the unversed, the plea claimed that 5G wireless technology plans threaten to provoke serious, irreversible effects on humans and permanent damage to the earth’s ecosystems.

The suit, filed by Chawla, Veeresh Malik and Teena Vachani, said that if the telecom industry’s plans for 5G come to fruition, no person, animal, bird, insect and plant on earth will be able to avoid exposure, 24 hours a day, 365 days a year, to levels of RF radiation that are 10x to 100x times greater than what exists today.

Lahore (Muhammad Yasir) realme, the world’s fastest-growing smartphone brand, today announced at its inaugural 5G summit that it would enable 100 million young consumers to use 5G smartphones within the next three years. At the summit, which was held in partnership with GSMA, Counterpoint Research and Qualcomm, realme also revealed that new models in GT series, realme 5G performance and camera flagships, will be launched in June and July 2021, respectively, among several other corporate initiatives to promote 5G adoption globally.

With the theme “Making 5G Global: Affordability for the Masses”, the 5G summit brought together leaders from industry association, research institution, component vendor and device manufacturer to share their insights on several 5G topics: current global 5G connectivity – the driving forces behind it and the technical aspect to 5G evolution; the unique relationship between 5G and the younger generation; and how to further facilitate 5G accessibility in the future.

At the summit, realme reaffirmed its commitment to become a “popularizer of 5G” and shared its latest pledge to advance the adoption of 5G in global markets and bring the technology to more users worldwide. In 2020, realme launched 14 5G devices in 21 markets, accounting for around 40% of all its products. By 2022, the company aims to increase the number of its 5G offerings to over 20, upping the ratio to 70% across 50 markets. realme also plans to take the industry lead in launching a 5G mobile phone at a USD 100 price point in the next few years, a move that is set to further accelerate 5G adoption, especially across the rapidly emerging economies.

Madhav Sheth, VP and CEO of India and Europe, realme, said at the summit, “Starting with our first 5G model, the realme X50, we have been exploring new design concepts and technical innovations to bring users more slimline and design-rich 5G phones that have a powerful performance. We believe that in the 5G era, helping to accelerate the adoption of this new technology is a crucial mission for realme. We will work hard to help popularize 5G by listening more to consumers’ needs, pushing forward product innovation, and helping to build the broader 5G ecosystem with our industry partners.”

Johnny Chen, Brand Director, realme, added, “realme believes that 5G is for the younger generation – internet natives who are looking for ways to connect and express themselves beyond the physical world. As a brand that’s dedicated to young consumers, realme tries to listen carefully to what they expect from 5G technology and get them more involved in the process of creating a better 5G user experience. By empowering the young, we hope they can, in turn, become the forerunners of 5G adoption and help lead more people into the 5G era.”

In 2021, realme plans to set up more than ten 5G pop-up stores around the world allowing young people to create exclusive spaces where they can enjoy 5G experiences through cloud gaming, ultra-clear AR, live broadcasting and other popular 5G applications.

Also joining the summit was Kalvin Bahia, Principal Economist, GSMA Intelligence. He commented, “As of May this year, 60 countries around the world had launched 5G – 12 of them are emerging markets and mostly in Asia. While the growth of 5G coverage is encouraging, a survey by GSMA shows that other barriers remain for widespread adoption of the new technology amongst consumers, such as affordability of the devices, lack of digital literacy and skills, and costs of mobile data. But nevertheless, the transition to 5G is inevitable across the world, and 5G is expected to bring USD 600 billion to the global economy over the next decade.”

Peter Richardson, VP and Co-founder, Counterpoint Research agreed that the growth of 5G has been impressive and the rapid reduction in smartphone prices has been one of the main drivers. He noted, “By the end of last year, we saw some highly competitive 5G products offered at affordable prices in China, with realme being the most aggressive with its V3 5G selling at around USD 145. realme is helping to popularize the technology across many other countries with a series of compelling products with great specifications at surprisingly affordable prices.”

Mr. Rajen Vagadia, VP and President, Qualcomm India & SAARC said at the summit, “The upgrade to 5G chipsets pushes platform processing performance to remarkable levels, allowing us to maximize the step change improvements we are seeing in today’s smartphone components and hardware. Just as important, we are delivering 5G to all tiers, ensuring it is accessible to broad segments across developed and emerging markets alike.”

To support the global adoption of 5G products, realme will establish seven R&D centers around the world in 2021, dedicated to exploring innovative 5G technologies and products. At present, 90% of realme’s R&D resources have been converted to 5G technology and products. In the next two years, realme will invest USD 300 million globally in 5G technology research and product development, as well as in promoting global 5G popularization.

Lahore (Muhammad Yasir) TECNO has announced everyone’s favorite superhero, the globally famed, Chris Evans as the brand ambassador for the upcoming Camon 17 series. The phone will be launching in Pakistan very soon while social media is already on fire with the news.

Chris Evans is an internationally celebrated American actor, best known for his superhero roles. Evans has a global influence with millions of fans around the world. With a huge fan following, high expectations are attached to this new collaboration between TECNO and Evans.  

Camon is TECNO’s famous photography and one of the most premium series so far. With the best features in both hardware and software, TECNO aims to bring customer satisfaction and a prime user experience. 

Social media is already abuzz with excited fans on the superhero ambassador. The new Camon 17 series is presumed to break all records and set a new benchmark in the Pakistani market. So get ready for an innovative experience with this new Camon phone, coming your way very soon!

 

 

Upgrading your phone to a new one that falls under your expectations requires thorough market research. But, getting proper information about phones within your price range can be a hassle and leads to so many options!

So, sit back, relax and let us do that bit for you. We know that you’re looking for a great camera that makes you look greater and a battery that never tires. So, gear up with atleast PKR 50,000/- and see what the phones in our mix have to offer.

We put together the realme 8 Pro, Oppo F19 Pro, Samsung A51, Redmi Note 10 Pro, and POCO X3 Pro, all under the price range of PKR 50,000/-. 

1. Camera 

The camera has become the most important part of a smartphone with the increasing trend of social media. Be it for taking pictures or having a video call with your loved ones, cameras are needed for everything. Recently, many companies have come forward with high-pixel camera lens to cater to all your camera needs. Oppo F19 Pro, Samsung A51, and POCO X3 Pro come with a great 48MP camera. The other two phones Redmi Note 10 Pro and realme 8 Pro both are equipped with a super 108MP rear camera.

Even though realme 8 Pro and Redmi Note 10 Pro have the same megapixel camera but realme 8 Pro stands due to its exceptional camera features. Apart from the 108MP Ultra Clear Camera Mode, it supports 3X In-sensor Zoom, and a host of other modes that allow you to bring out your inner photography talent. We also noticed that realme 8 Pro does better low-light photography between the two.

2. Design

The body design is the first thing that attracts a smartphone customer. Smartphone companies that focus on their body design reach masses compared to good phones with so-so designs. The weight, thickness, color, texture, and hand feel of the phone all make it worth using. The phones listed above all come with great features and beautiful body designs but still have differences making one stand out among others.

The phones come as slim and lightweight providing a good hand feel for customers.

• realme 8 Pro is 8.1mm thick and weighs 176g
• Oppo F19 Pro is 7.8mm thick and weighs about 172g
• Samsung A51 is 7.9 mm thick and weighs 172 g
• POCO X3 Pro is 9.4mm thick and weighs 215g
• Whereas, Redmi Note 10 Pro is 8.1mm thick and weighs 193g

Among these, Oppo F19 Pro comes as the lightest and slimmest among others. But, realme stands out with a different design element that all the rest. It has the company’s slogan “Dare to Leap” on the back. It comes in two gorgeous colors, Infinite Blue and Infinite black.

3. Charging and battery capacity

Slow charging and low battery life can be the most irritating things sometimes, especially when your work, studies, etc. have all shifted completely to smartphones. No one wants a phone that will die soon or takes a lifetime to get charged. For this, smartphone companies have been working to improve their charging speeds and battery capacity to a better, bigger level.

• realme 8 Pro comes with a 50W SuperDart Charge and 4500mAh battery 
• Oppo F19 Pro comes with a 30W Flash Charge with 4310mAh
• Samsung A51 comes with a Fast charging 15W and 4000mAh
• POCO X3 Pro Supports 33W fast charging with a 5160mAh battery
• Redmi Note 10 Pro comes with a 5020mAh high-capacity battery supporting a 33W fast charge

No comparison is needed in this category, realme 8 Pro wins with the SuperDart 50W fast charging which helps you to charge your phone to 100% in just 47 minutes. Not only this, but realme 8 Pro realizes 97% charging power efficiency and supports 5 Dimension Charge Protection. Moreover, the phone comes with a 65W standard adapter that can be used to fast charge a wider range of devices. Isn’t this cool?

4. Processor and Storage

The processor is an essential part of the smartphone as the whole phone’s performance depends on how good the processor is. The under discussion phones come with good processors and massive storage capacities which further improve the performance of your phone.

• realme 8 Pro comes with a Qualcomm Snapdragon 720G processor and 8GB+128GB storage
• Oppo F19 Pro comes with a MediaTek Helio P95 processor and 8GB+128GB storage
• Samsung A51 comes with an Exynos 9611 processor with a 6GB+128GB storage 
• POCO X3 Pro Qualcomm Snapdragon 860 processor with 8GB+256GB Storage
• Redmi Note 10 Pro comes Qualcomm Snapdragon 732G with 8GB+128GB storage

Good power processors for our regular usage, no doubt. Snapdragon is the best processor out of all mentioned above and POCO X3 Pro takes the lead with Qualcomm Snapdragon 860 processor and 8GB+256GB Storage. Whereas, realme 8 Pro uses an advanced 8nm process, making it more powerful and efficient. It is also equipped with Kryo 465 CPU with two high-performance Cortex-A76 cores at up to 2.3GHz and six high-efficiency Cortex-A55 cores at up to 1.8GHz, along with a new Adreno 618 GPU, which is the same as Snapdragon 730G.

5. Display 

As far as the display is concerned, recently phones are seen coming with bigger and brighter screens. realme 8 Pro, Oppo F19 Pro, and Samsung A51 come with a Super AMOLED display with around 6.4-inch display screens. Whereas, Redmi Note 10 Pro and POCO X3 Pro come with 6.67-inch AMOLED FHD Dot Displays. The former three phones have a plus point with the Super AMOLED displays as they’ll support better refresh rates and better touch sampling rates with an enhanced pixel rate. Whereas, the latter phones support bigger screens.

Conclusion:

All-in-all, these above-mentioned phones are great in their features, specifications, display, design, and other supportive features. They hold their place in the market along with brand values. But one phone seems to be more visible than others due to its 108MP ultra-clear camera, a 50W SuperDart charging, powerful processor, Infinite Bold Design, and other amazing supportive features, realme 8 Pro! It is a close match, but at only PKR 47,999/- realme takes the lead under PKR 50,000 budget segment.

It’s not uncommon knowledge anymore that signal boosting devices in Pakistan are considered illegal if bought or sold by unlicensed individuals. However, the menace still continues. It has just been noticed that topline e-commerce websites in Pakistan are still selling these illegal devices, as can be seen below.

The Pakistan Telecommunications Authority (PTA) has announced it multiple times over the last few months that the buying and selling of these GSM boosters is strictly prohibited and anyone found violating this law can be imprisoned and fined. As per Section-31, Sub-Section (2) of the Pakistan Telecommunication (Re-organization) Act 1996: ‘the unauthorized use of the radio frequency spectrum shall be punishable with imprisonment which may extend to [three] years, or with fine which may extend to ten million rupees, or with both.’ This law applies to sellers and buyers of the boosters as well.

There are valid reasons why such stringent laws exist for the use of these devices. Signal boosters, amplifiers, and repeaters are used to enhance wireless coverage in a particular region. However, they cause direct interference with mobile network frequencies. This not only hampers mobile service quality, but is a huge inconvenience for everyone in the neighborhood where these devices are deployed, since it disrupts their connectivity.

Late last year, the PTA had begun taking action against the sellers of these GSM boosters and amplifiers, when warnings and notices were sent to various markets selling signal boosters to the public, where the authority ordered an immediate halt to this illegal practice. Before this, in August 2020, the PTA had already raised this issue in a public notice as well.

Many e-commerce websites had been seen selling these previously, and took them down after the given warnings. But, a few popular ones can again be seen listing these devices online.

Mobile phone users in various parts of Pakistan, especially Lahore and Islamabad, have consistently been facing mobile network disruption due to the illegal installation of these amplifiers and boosters. E-commerce websites and markets selling these need to be dealt with by the authorities on an immediate basis and heavily fined.

The realme 8 Series has a Battery That Gets Powered Faster with the 50W SuperDart Charge and Runs Longer

With multiple advancements in technology, lives have become quite fast-paced. These prompt lives need tasks to be done speedily. As smartphones are the most used devices, their slow charging can sometimes create a hindrance to your daily performance. All set to go to work and your phone is dead? The whole day’s mood gets ruined. Mobile charging can be a major issue for many be it students with their online classes, or your business meeting, or your long-awaited video call with loved ones.

Smartphones have evolved a lot in these past few years. Be it the designs, battery timing, storage, camera, or charging, many companies have tried to bring solutions for all. Charging has come up as one of the major issues, but realme introduced superfast charging technology in its latest devices for a convenient user experience. The realme 8 series comes with two amazing devices realme 8 and realme 8 Pro. Among them, the realme 8 Pro features the 50W SuperDart Charge while the realme 8 comes with a 30W Dart Charge capability.

The 50W SuperDart charge of realme 8 Pro helps charge your phone to 100% in just 47 minutes. This means it gets 50% in only 17 minutes. It utilizes high-voltage charge pump technology and realizes 97% charging power efficiency and supports 5 Dimension Charge Protection. The combination of 50W SuperDart Charge with the 4,500 mAh Massive Battery makes realme 8 Pro a powerful phone.

On the other hand, realme 8 comes with an upgraded 30W Dart Charge. This charges the 5,000 mAh battery to 100% in 65 minutes and up to 50% in only 26 minutes. The charging algorithm developed for the realme 8 includes five layers of security protection which provide hardware-level security protection for the entire charging process. realme 8 also supports a 15W PD charge, making it even more versatile.

All in all, both phones support superfast charging in their capacity. The 50W realme 8 Pro is accompanied by a 108MP Ultra Quad Camera, 4,500 mAh Battery, and 8GB + 128GB massive storage. The 30W realme 8 also supports a 64MP Quad Camera, 5,000 mAh Battery, and MediaTek Helio G95 Gaming Processor. realme has brought a firm lineup with these amazing features which have taken the market by storm. Both devices made great pre-order records and are now available for sale in the market. So hurry up and get your superfast charging devices leaving all the last-minute hassles in the past!

Lahore (Muhammad Yasir) The newly launched gaming beast from TECNO, the Spark 7 Pro is now available in offline markets at a remarkable price of PKR 21,999. The phone comes as a treat for gaming enthusiasts with MediaTek Helio G80 gaming processor and 48MP AI Triple Camera in a mid-range price segment becoming an instant hit with the launch.

The interesting news for TECNO fans is that the phone is now available in the offline market for only PKR/- 21,999. But on every purchase till June 3, 2021, you will get a special PKR/- 1000 discount and a chance to win 1000 LED TVs through a mystery box.

Spark 7 Pro comes as the latest from the famous mid-range Spark series. It is equipped with a powerful MediaTek Helio G80 gaming processor, a 6.6″ Dot-in display with a 90Hz refresh rate, a 48MP AI Triple camera, and 4+64GB massive storage. It is a complete package for gaming enthusiasts in such a great price.

Spark 7 Pro had been in news way ahead of its launch creating immense hype in the market. The launch went live on TECNO’s official Facebook page, with 5132 devices being sold in just one hour. The device was stocked out in no time. Moreover, #Spark7Pro was top trending on Twitter and Google trends on the launch day.

TECNO keeps the promise by providing high quality and latest technology for its users at an affordable price. TECNO has developed a generous customer base in Pakistan and works hard to keep up with their expectations. Now that the highly anticipated Spark phone is out, does this mean a Camon phone could be in the pipeline? Nothing is confirmed yet, so stay tuned to TECNO’s social media pages for more updates.

Lahore (Muhammad Yasir) OPPO, the leading global smart device brand, announces the launch of OPPO F19 in Pakistan. OPPO F19 offers a myriad of features. Its ultra-powerful processor, ultra-slim body, ultra-beautiful shots and ultra-safe and fun experience makes it one of a kind.

OPPO F19 is available starting 20th May 2021 in Pakistan and will come in two colors including Prism Black and Midnight Blue. With the retail price of Rs.39,999/-, you can buy your ultra slim ultra-powerful OPPO F19 at local retailers.  As a special offer, OPPO Enco W11 True Wireless Headphones are available at a discount of PKR 1,800/- on purchase of OPPO F19.

F Series is designed for a trendsetting generation of users that seek both a high quality smartphone that keeps up with their life and style, and is also aesthetic. OPPO F19 in the F Series offers a phone that strikes an all-around balance between performance and style. In fact, compared with the previous generation of the phone, OPPO F19 comes with a brilliant screen, high-end performance and of course a beautiful design.

“F Series is designed for consumers that seek a trendy smartphone with technology that compliments and even improves their lifestyle. OPPO F19 offers all the features that keep the phone running. OPPO F19 delivers a balanced performance in design and technology, and offers an all-around smartphone, which appeals to those users that are just getting their career or life started,” said George Long, CEO, OPPO Pakistan.

Ultra Slim Body

OPPO F19 is only 7.95mm thick and weighs about 175g. It comes with a beautiful back cover design featuring a smooth 3D curved body. The back cover colors come in Prism Black and Midnight Blue. OPPO F19, as in F Series fashion, offers a brilliant display. Featuring an AMOLED FHD+ punch-hole display with Ultra-high resolution. OPPO F19’s display packs a resolution of 2400 x 1080p. But the large 16.34 cm screen with 90.8% ultra-high screen-to-body ratio is what steals the show. To maximize the space dedicated to the screen, the front-facing camera uses a tiny 3.688 mm punch-hole camera with super-thin 1.60 mm bezels.

Ultra-Powerful Processor

OPPO F19 is designed to keep up with the demands of its high achieving users, whether for work or play. It uses a processor that won’t lag your phone, even after long-term use. OPPO F19 runs on a Qualcomm Snapdragon 662 chip ensuring a Super Smooth Performance. And throughout the day, OPPO F19 will keep running without stuttering thanks to a fast 6GB of RAM. You can even store as much as 128GB of videos, photos, shows and more. Boasting a large 5000mAh battery, OPPO F19 offers all-day power, along with fast charge technology that will keep you charging ahead in speed. With 33W Flash Charge, which runs on a 11V3A solution, OPPO F19 fully charges in only 72 minutes.

Ultra-Beautiful Shots

In F Series fashion, OPPO F19 is a well-rounded smartphone, empowering you to take advantage of the latest in photography and videography technology thanks to its Rear AI Triple Cameras. Featuring a 48MP main camera, your creative vision can easily come to life. Flip the phone around and you’ll see OPPO F19’s AI Selfie Camera, powered by its 16MP camera. OPPO F19 comes with Video filming features akin to its higher-end counterparts that make it easy to film and edit your footage. On the rear camera, you can capture Steady Video in 1080p or 720p, while the stabilized video is captured at 30 FPS. Or to add a splash of drama, SLO-MO on the rear camera films in 720p at 120FPs and outputs your video in slow motion.

Ultra-Safe and Fun User Experience

OPPO F19 is backed by a suite of security and safety features that not only protects your privacy, but also manages the physical condition of your phone, so you can entertain yourself throughout the day. Super Power Saving Mode conserves battery power by shutting off unnecessary processes, while the CPU frequency and backlight are adjusted in specific apps. A suite of security features that come with ColorOS 11.1 will keep you at ease when it comes to your personal data and privacy.

The Qualcomm Snapdragon 662 keeps up with your lifestyle, while the AMOLED FHD+ punch-hole display offers a more delicate display performance, a larger screen-to-body ratio, and a more immersive visual experience. Game Focus Mode blocks incoming calls and notifications from interrupting you.

Lahore (Muhammad Yasir) The fact that short videos are absolutely booming in popularity should come as no surprise. We’re leading increasing busy lives with short breaks during the day. We don’t have the time to sit through a YouTube video; we need our entertainment short, sweet, and right now.

Short video platforms such as Likee, by design, set themselves apart from more traditional social media platforms (which are now getting the reputation as being “for old people”) because they enable users to create and share short, entertaining videos from lips syncs, skits, the dance of the moment, or anything else they wish. The overwhelming majority of users of these platforms – dominating over 50% – is the age group referred to as Gen Z, the users born around 1996.

Gen Z distinguishes itself from its predecessors as the first generation of true digital natives. That means they are the people who were born when the internet was already a thing and they have grown up familiar with different forms of technology being the norm. What’s interesting is that while you’d think that growing up with these influences would produce a generation of socially stunted introverts, they are actually the generation that a McKinsey & Company study found to prioritise their individual expression and rejecting long-held stereotypes, while staying open to change and being open to connecting to people with similar interests regardless of their socioeconomic backgrounds.

But why do they love short videos so much?

The way technology has influenced our interactions has really helped to shape the idea of Millennials and Gen Z as having shorter attention spans and demanding instant gratification while constantly chasing the next source of entertainment, though this applies more to the latter. They may not know their parents’ phones numbers, but Gen Z will tell you what’s trending at any given moment. Combine that lowered attention span with a platform that boasts a range of editing tools and runs purely on user-generated content while requiring less data to operate and you have a winning formula that will keep users locked in and glued to their screens for hours at a time. The cherry on top is making these videos sharable across multiple other social platforms.

“Short-form video platforms boast innovative formats and having ‘sound-on’ by default means that users are constantly exposed to and engaging with something new, which is difficult to ignore,” said a spokesperson from Likee. “Discovering videos by sheer coincidence encourages users to find out about new trends that they wouldn’t otherwise know about, or learn useful hacks, or see the latest hashtag challenge, can make users feel good as they are met with new content that appeals to them – content that they haven’t actively searched for. It’s that feeling that keeps them engaged and looking for more content that they’ll enjoy the same way.”

Another reason why these videos are growing in popularity is because the platforms encourage creativity and self-expression which could be the factor that tips the scales in their favour. Millennials generally prefer to consume content where Gen Z are definitely in the forefront of content creation.

One of the unexpected by products of short videos is music discovery, since music plays such a key role in the video edits. Two artists who have benefitted greatly are Tones and I with their hit “Dance Monkey” which ended up on Spotify’s Top 50 list, largely thanks to it being used as a backing track on some four million videos. Doja Cat’s “Say So” sparked a dance craze that has been performed by millions of users.

Remember what we said about user-generated content? When it comes to short video platforms, the audience sets the trends because they are the creators. The platform lends itself to creating so much amazing content that will appeal to varying cross sections of society and with content being shared at the click of a button, it feeds into the desire “to go viral” which is still strong. It doesn’t take much to go viral and if a platform can offer the chance of potentially grabbing 15 minutes of fame and an expanded online presence (and users only need to create a 15-second video clip to do it) the incentive is massive.

Finally, there was 2020. With the world in lock down and only so much movies and television shows to be watched, users turned to making short videos on platforms such as Likee to alleviate the boredom. Doing so kept users entertained, informed and engaged. While people were feeling isolated in their homes, they were interacting with other users who were in exactly the same position all around the world. This type of content creation has found its place in the worlds “new normal,” and it is not going anywhere. From here all that remains to be seen is how these platforms will evolve and develop their tools and offerings to ensure their users don’t get bored and jump ship to the next social media platform and that they continue to harness their creativity by continuing to create videos.