Free Fire unveils new logo ahead of its planned brand refresh in July

  • The new Free Fire logo gives players and fans a preview of what to expect during its brand refresh in July.
  • Free Fire’s dynamic new look will excite its global community and give them a game they can continue to resonate and grow with over time.

Lahore (Muhammad Yasir) Garena has unveiled Free Fire’s new logo, ahead of its official brand refresh this July. The new Free Fire logo will retain key details fans and players are familiar with – the iconic Free Fire knife – while also evoking a more modern and dynamic look that matches the energy of Free Fire’s evolving global community.

 Refreshed logo inspired by Free Fire community

Building on Free Fire’s first-ever global brand campaign last year, the new logo reflects and strengthens the game’s distinct Battle in Style identity, echoing the stylish, youthful and free-spirited nature of players and fans.

“Our global community has always been the driving force behind every change we bring to Free Fire. Through this brand refresh, we hope to create a signature art style unique to Free Fire, enabling them to enjoy a more immersive and inclusive in-game experience,” Harold Teo, Producer of Free Fire, Garena, remarked. “The new logo is just one part of Free Fire’s new look and we can’t wait to share more exciting updates in the coming weeks.”

More stylistic changes in store

Players and fans can look forward to a host of other visual element changes which will be rolled out over the coming weeks. These include:

  • A new font family “Garena Free Fire”, a.ka. “GFF”, co-created by famed type designer, Akira Kobayshi.
  • A brand new set of brand graphics inspired by the new Free Fire logo and in-game UI, set to add more realism and intensity to gameplay.

Stay tuned to Free Fire’s social media channels for the latest updates.

Free Fire can be downloaded on both the Apple iOS App and Google Play store.

 

TowerCos will drive economic growth across emerging markets

TowerCos will drive economic growth across emerging markets, study by edotco and Roland Berger finds.

  • As digital infrastructure providers, TowerCos can help MNOs build advanced 5G networks and offer affordable 5G connectivity across the nation.
  • TowerCos are poised to multiply socio-economic benefits in emerging markets – saving MNOs up to US$10 billion while generating a cumulative saving of US$67 billion to consumers. They can also reduce up to 17 million metric tonnes in carbon footprint by 2025.

 

KUALA LUMPUR (NUT DESK)  edotco Group, a leading integrated telecommunications infrastructure services company in Asia, launched a study in collaboration with Roland Berger titled, Towering Above: Building Tomorrow’s Digital Infrastructure in Asia’. The study estimates that Tower Companies (TowerCos) can help Mobile Network Operators (MNOs) save up to US$10 billion through infrastructure sharing and result in cumulative savings of up to US$67 billion for consumers due to affordable 5G connectivity by 2025. Further, the study also shows that TowerCos can enable sustainable digital connectivity by reducing up to 17 million metric tonnes in carbon footprint by 2025.

The report, launched during a panel discussion featuring edotco, Roland Berger and the International Finance Corporation (IFC), explores the critical roles and potential impact of TowerCos across nine key Asian markets – Malaysia, Indonesia, Thailand, Bangladesh, Pakistan, the Philippines, Myanmar, Cambodia and Sri Lanka. The report also demonstrates how TowerCos are stimulating sustainable digital connectivity to realise incremental socio-economic benefits for industries, societies and governments, in addition to assessing how key policies and regulatory reform recommendations can unlock such opportunities.

TowerCos and MNOs must evolve symbiotically in the next normal

According to the report, digital infrastructure is becoming a critical digital economy enabler, with 5G expected to transform the industry.  TowerCos are now transforming their roles to become digital infrastructure providers, in addition to working closely with industry stakeholders to undertake deeper forms of active infrastructure sharing. Not only are these services critical to stimulate development during the aftermath of the COVID-19 pandemic, but such partnerships are also crucial for preparing economies for the 5G era – an age that will further revolutionise network usage and unlock new opportunities while easing the MNOs’ investment and deployment challenges.

“While MNOs are rapidly expanding their network in low Average Revenue Per User (ARPU) markets such as Asia, they face a significant challenge in keeping their cost per GB under control while striving to meet the industry demands and adhering to regulators’ intended policy and regulatory outcomes. These can only be addressed sustainably through a higher degree of infrastructure sharing,” said Gayan Koralage, Director of Group Strategy, edotco Group.

The report also noted that – despite Southeast Asia and South Asia being among the fastest-growing sub-regions in terms of average data usage per user – MNOs have not been able to capitalise on the traffic trend. This is causing the continuous decline in ARPU, making it challenging for MNOs to generate returns that commensurate with their cost of capital.

“In overcoming the MNOs’ investment conundrums, solutions based on software-defined networking and a stronger partnership with next-generation TowerCos can foster greater scalability, speed and cost advantages. Such partnerships are rapidly unfolding in developed markets, showcasing the TowerCos’ emerging catalytic roles in business, society and the environment,” he added.

Regulatory reforms required to drive growth and multiply socio-economic benefits

The study further notes that leading TowerCos are poised to assist MNOs by moving up the value chain. Namely, this is by offering innovative 5G-enabled solutions such as OpenRAN, Network-as-a-Service solutions and Edge Computing to help MNOs achieve greater cost- and network-efficiency.  

“Given today’s telecommunications industry dynamics, TowerCos must evolve to become active digital infrastructure providers to provide the needed industry scalability, efficiency and flexibility. However, the right regulatory environment is needed with five policy reforms critical to power growth: strong digital infrastructure mandate, conducive licensing & ownership regime, active promotion of infra sharing, streamlined process and enablement of adjacent services.,” stated Damien Dujacquier, Managing Partner of SEA, Roland Berger.

The study notes that forward-looking regulatory reforms and policy changes are needed for TowerCos to realise their potential in the next normal. These include providing incentives and introducing a more conducive regulatory framework for TowerCos to explore more innovative partnerships and services.

Discover more insights from the Towering Above: Building Tomorrow’s Digital Infrastructure in Asia study, visit https://edotcogroup.com/towering-above/

 

Future Fest Founder Arzish Azam represents Pakistan at BSV Global Blockchain Convention in Dubai

Islamabad (Nut Desk) After the success of Future Fest 2022 on May 13, 14, 15 in Islamabad; Arzish Azam; Pakistan’s leading advocate for the Blockchain industry, was invited to represent Pakistan as a speaker at the BSV Global Blockchain Convention held at Grand Hyatt Dubai under the patronage of His Highness Sheikh Saud bin Saqr al Qasimi, Member of the Supreme Council – Ruler of Ras Al Khaimah.

Arzish Azam is a leading advocate for blockchain in Pakistan, and a Former Adviser to the Ministry of Science and Technology on Emerging Technologies. In collaboration with them he hosted Pakistan’s first ever Blockchain Summit; Future Fest, inviting BSV Blockchain to Pakistan along with a meeting with the President, where the premier announced the call to form a National Blockchain Strategy. This led to him being invited to speak at BSV’s Global Blockchain Convention.

Arzish took the stage in Dubai, explaining that as the 5th largest country in the world, Pakistan is currently housing a booming tech industry, and with a tech base as big as its current one, Pakistan cannot afford to miss out on the blockchain opportunity – especially due to its geographical closeness to Dubai which now serves as the ‘crypto capital’ of the world. Founding President of the BSV Blockchain Jimmy Nguyen stated “Our Global BSV blockchain delegation was highly impressed by the energy and vision of Future Fest: to empower Pakistan’s young generation to fulfill their and the nation’s technology potential as if there are no limits upon what they can achieve.

While the sentiment to support emerging industries was shared by Pakistan’s Finance Minister Miftah Ismail in his keynote concluding the final session of Future Fest on 16 May. According to some statistics, from March 2021 – 2022, Pakistan alone has traded around $18.60 billion in crypto-currency and has as many as 20 million users whereas registered investors in stock exchange are a mere 220,000.

Technology can accelerate financial inclusion for persons with disabilities, finds Mastercard study

  • Persons with disabilities consider 28% of banks in developed countries, and between 8% and 64% of banks in some emerging economies, to be inaccessible.
  • Financial exclusion of persons with disabilities leads to lower educational attainment and employment rates.
  • Financial inclusion for persons with disabilities involves reducing the gap in smartphone ownership, mobile internet usage, and digital literacy.
  • Case studies show that adoption of digital methods tailored to include people with determination can enhance their financial inclusion and financial independence.
  • The emerging technologies of the Fourth Industrial Revolution have the potential to make financial services more accessible for this segment.

Lahore (Muhammad Yasir) A compassionate approach to the financial needs of persons with disabilities, supported by innovative technology solutions, has the potential to address the needs of the most vulnerable members of society across the Middle East and Africa, according to the latest white paper from Mastercard.

The study, Bridging the Disability Gap: An Opportunity to Make a Positive Impact, reveals that digital inclusion is the pathway to financial inclusion for persons with disabilities. As governments adopt and prioritize policies to improve accessibility of services, this paves the way for public and private sector financial institutions, mobile network operators (MNO), fintech providers, and other organizations to develop and apply solutions.

Umar Hashmi, Vice President, Global Product and Engineering, Mastercard, said: “At Mastercard, we are a purpose-driven organization and put into practice our belief in ‘doing well by doing good’. Diversity, equity, and inclusion are part of who we are, and we bring this to life by deploying products, services, and partnerships that are aligned with the 2030 Agenda for Sustainable Development and the 17 Sustainable Development Goals (SDGs), based on ‘leaving no-one behind’.”

According to the latest available data, one billion people, or 15% of the world’s population, experience some form of disability, constituting the largest minority group in the world. Types of disabilities include visual, hearing, speech, mobility, cognitive, and psycho-social.

A combination of physical constraints in accessing financial institutions and services prevents many persons with disabilities from banking independently. Depending on the type of disability, this includes being unable to travel to and enter a financial institution, branch, or ATM, not perceiving and understanding what is written on paper or electronic devices, being unable to hear, understand, and communicate with banking service providers, and being unable to access paper or digital content.

The paper includes real-life case studies of persons with disabilities having to depend on others to perform simple financial tasks. One interviewee said: “You should be able to access financial services in privacy; no one should know the details of your banking transactions, your balance, and how much you are spending.” Others spoke about how access to services digitally would make a significant difference to their financial independence.

A 2019 UN report cites data that show persons with disabilities consider 28% of banks in developed countries, and between 8% and 64% banks in some emerging economies, to be inaccessible.

However, measures are being taken to address this, at the government and corporate levels. The UAE has enforced a federal law concerning the Rights of People with Disabilities. Emirates NBD bank has imparted Disability Equality Training to over 2,100 of its staff and has also taught them American Sign Language. The bank’s Disability Friendly Branch project, implemented in 2016, aims to facilitate and ease the banking experience. The three-phase transformation integrates infrastructure, technology, and services to enable and enhance accessibility.

According to the Mastercard white paper, in the Middle East and Africa, using digital inclusion as the pathway to financial inclusion for persons with disabilities must involve reducing the gap in smartphone ownership, mobile internet usage, and digital literacy.

Approximately 63% of the world’s population is now online since the pandemic. Research in select low- and middle-income countries in the Middle East and Africa shows that, despite a large mobile disability gap, widening at each stage of the user’s journey, 62% of adults with disabilities own mobile phones and 21% own smartphones.

The emerging technologies of the Fourth Industrial Revolution – such as artificial intelligence, machine learning, robotics, and the internet of things – have the potential to be delivered through apps and web-enabled services. This makes it possible to address the accessibility gap in financial services. 

Huawei Technologies held “Digital Pakistan week” summit

Huawei Technologies held “Digital Pakistan week” summit to engageCommunity to learn Huawei ICT solutions

Lahore (Nut Desk)  Huawei Technologies Pakistan Pvt. LTD. held the Digital Pakistan Week in Islamabad. The event, which was attended by over 400+ representatives from the ICT Sector of Pakistan was based on the theme GUIDE to the future. Focusing on technological advancements and future target networks of Pakistan in ICT domain. This is an annual event held by Huawei to guide ICT industry about future Target networks and how Huawei can help build a true Digital Pakistan.

The event was also attended by Vice President, Huawei Middle East Carrier Business Group, Mr. Vanness You who was the Chief Guest at the event. Mr. Vanness You while addressing the audience said that, “Huawei Technologies is very proud to see that ICT industry in Pakistan are transforming from legacy to a truly Digitalized industry, it is an honor for Huawei to be the preferred vendor and strategic partner for operators, enterprises and government”. “We are happy to innovate together with the ICT sector of Pakistan, which is growing rapidly and we hope that this keeps moving further and towards Fully connected Digital Pakistan.”

This Digital Summit had the audience learn about the various ICT Solutions Huawei has to offer for the ICT Sector of Pakistan, particularly focusing on the Digital transformation through various steps which were explained by the experts who were present from Huawei’s Middle-East Regional Office.

The event also included demos of various solutions provided by Huawei. The attendees took a keen interest in the latest solutions and products displayed at the venue and the available Huawei Experts were engaged deeply to explain the various products and solutions and how they could benefit theICT Industry  of Pakistan.

 

HUAWEI nova 9 – Here is what blew our minds in the Trendy Flagship & Camera King

 A sensational design, An Ultra Vision Camera, Cool front camera vlog features, 66W HUAWEI SuperCharge in addition to innovative Super Device features

Everybody wants a smartphone that does not only look stylish and trendy, but one that comes with solid and innovative features. Be it a high-resolution camera setup, powerful all-day performance for intensive everyday use or some cool features that make the daily use of the phone easier and simpler.

Huawei has something that ticks all of the above boxes. Introducing the Trendy Flagship & Camera King – the Huawei nova 9. The latest addition to its popular mid-range HUAWEI nova series comes with an all-new colourway called Colour No. 9, an astonishing Ultra Vision AI Quad Camera, 66W HUAWEI Supercharge in addition to cool Super Device and EMUI 12 features, which all but make using the smartphone, fun and enjoyable.

The HUAWEI nova 9 is now available in Pakistan in a lavish Colour No. 9 at the price range of 107,999/- PKR.

A Marvellous and elegant colour and design

The HUAWEI nova 9 debuts with a brand new colourway – Colour No. 9. The low-saturation bluish purple finish is created with a new ‘Starry Flash AG Glass’ manufacturing process[1] to produce an out-of-this-world effect. The HUAWEI nova 9 has a stunning 6.57-inch Original-Colour Curved Display with a tapered surface that flows like a waterfall, minimising the left and right bezels for more immersive viewing.

It can display 1.07 billion colours, featuring a refresh rate of up to 120Hz[2] and 300Hz touch sampling rate for improved responsiveness. Combined with support for full-path P3 colour, the display ensures spectacular viewing experiences with smooth visuals, vivid colours and incredible details. While measuring only 7.77mm thick with a weight of 175g, making it perfect for slipping into your handbag or pocket when out and about! The HUAWEI nova 9 sports a Star Orbit Ring design, making it even more recognisable and eye-catching.

Ultra Vision camera system

The rear camera system includes a 50MP Ultra Vision Camera, an 8MP Ultra Wide Angle Camera, a 2MP Depth Camera and a Macro Camera that lets you capture at as close as 4cm. Both the front and rear cameras support 4K shooting at 30fps, allowing you to express yourself through short videos and vlogs for social media. The main camera has a large 1/1.56-inch sensor and a RYYB colour filter array with a high light sensitivity. This collects 40 percent more light[3] compared to a standard RGGB sensor, ensuring the utmost clarity on all images, while enabling outstanding low light performance. Once the camera hardware captures an image, the XD Fusion Engine gets to work. The HUAWEI nova 9 inherited Huawei flagship smartphones’ XD Fusion Engine, which uses sophisticated computational photography techniques to greatly enhance image details and quality.

Having a good hair day? Do not let it go to waste! The HUAWEI nova 9’s 32MP front camera is perfect for selfies in addition to its 4K selfie video shooting, and Portrait Mode will help your selfie-portraits pop with Bokeh Portrait. There are also AI Beauty effects and filters you can use. Selfies never looked so slick. 

Moreover, introducing an all-new feature – Continuous Front/Rear Recording. With this new innovation, you can also switch between the front and rear cameras, allowing them to fluidly capture their story within a single video file. Dual-View Video recording allows users to showcase their live reaction to events, simultaneously using the front and rear cameras with no editing required or, for when you want to show the big picture and the detail, you can simultaneously capture a close up shot and wide angle shot at the same time.

With the Petal Clip app, you can easily choose from a variety of video templates and themes before posting your vlogs or other videos to social media in no time. Making group shots and video easier as well, the HUAWEI nova 9 also supports Remote Shutter[4]. This means you can easily set-up your HUAWEI nova 9 on a tripod and capture a group photo with your friends without having to worry about awkward frames as you walk to and from the camera.

Charge rapidly with 66W HUAWEI SuperCharge

Whether for gaming, recording, working or simply browsing the Internet, the HUAWEI nova 9 delivers excellent battery life with a large and long lasting 4300mAh battery[5], which is supported by a 66W.

HUAWEI SuperCharge. The smartphone can be charged much faster; it only takes 15 minutes to charge to 53% and 38 minutes to full 100%.

Meta Description: The HUAWEI nova 9 with a sensational design, an Ultra Vision Camera, Cool front camera vlog features, 66W HUAWEI SuperCharge in addition to innovative Super Device features.

[1] Only for the Colour No. 9 edition

[2] Display supports a maximum refresh rate of 120 Hz. Display refresh rate may vary by app and game.

[3] Data from Huawei labs

[4] Requires HUAWEI WATCH 3. HUAWEI WATCH 3 is purchased separately. For more information on which device models and software version support this feature, please contact Huawei customer service.

[5] Typical value.

PUBG MOBILE LAUNCHES VERSION 2.0 UPDATE

PUBG MOBILE LAUNCHES VERSION 2.0 UPDATE WITH EVANGELION’S ICONIC ANGEL AND EVA-01 LANDING IN THE OFFICIAL LIVIK MAP & MUCH MORE

Bear witness to EVANGELION’s 6th Angel and EVA-01 in the new ‘Core Circle’ game mode coming to Erangel and Livik, along with New Legendary rewards and security systems to combat anti-cheating within the game.

Lahore (Nut DeskPUBG MOBILE, one of the world’s most popular mobile games, has officially released its new Version 2.0 Update, packed with new additions to PUBG MOBILE’s iconic maps, alongside a new limited-time game mode featuring the fearsome Angel from acclaimed anime EVANGELION, additional in-game security features to counter cheating and so much more.

The official Livik map & EVANGELION

In addition to the recent overhaul of the environmental redesign showcasing new combat strategies, the new ‘Core Circle’ game mode has now made its way to Livik and Erangel. Players can watch EVA-01’s face off against EVANGELION’s 6th Angel in a special event running from May 19th to June 19th in Erangel.

At the beginning of the match, a golden resource-rich area will spawn in a random urban area, allowing players to grab as many supplies as they can! Not to mention a great assemblage of mini games and items, such as Random Crates, some of which contain more valuable resources below ground level, can be tracked down with Treasure Maps. Players can also enjoy Blomster’s in-game Soccer Challenge, and a quick means of escape with the map’s new Zipline, and finally, a limited-time Respawn period that lets players retain their weapons.

Players will then start off in a special shrunken Blue Zone at the beginning of each match, as they witness the 6th Angel’s appearance on Spawn Island firing a powerful laser. Players can follow the action by finding EVA-01’s spawn point on the mini-map and observing the Angel’s deadly path forward.

Starting from May 14th to June 19th, players will be able to grab a number of new exclusive EVANGELION collaboration items, from the iconic character plugsuits to themed armour and parachutes to backpacks. A special buddy will also be landing in the game for players to partner with.

Airdrops come once a match in a designated area, while Recall Towers are dotted across Livik for players to revive their lost teammates. Lying beneath it all is Livik’s volcano, which may erupt at any given moment – hide from its wrath by dodging its explosions and sheltering in buildings! All this content and more lands in Livik today.

New season, new Royale Pass Month

On May 19th, a new season comes to PUBG MOBILE! A new batch of Legendary rewards are available for Cycle 2 Season 6, including themed Glasses, Parachute, Mask and much more. Players can enjoy the Classic Mode to gain Exploration Progress, which can also be exchanged for Evangelion themed rewards. The tier system has also been adjusted, as more sub-tiers have been added within the Gold, Bronze and Silver tiers.

Other exciting additions

Other new additions to the PUBG MOBILE shop include new Mythic outfits from the Crystal Power Squad, including the Interstellar Chimera Set, Floret Fairy Set, Sacred Eminence Set and Styx Sovereign Set, as well as a brand new character, Emilia the Materials Scientist, who can provide players with new equipment.

Also new to PUBG MOBILE are Wingman Finishes, obtainable through the Lucky Spin from May 17th to May 24th. Wingmen can accompany players through their game, flying round Spawn Island during the match, alongside the plane during the jump phase, and there to welcome players back to the lobby afterwards.

A number of other improvements have been made to PUBG MOBILE, including visual improvements, UI upgrades, and much more. Security in particular has doubled down, with the intuitive new Eagle System and Fog of War Anti-Cheat System included to further combat cheaters.

PUBG MOBILE’s Version 2.0 Update is available now! Download for free on the App Store and Google Play Store.

Huawei Middle East President highlights Huawei’s commitments

Huawei Middle East President highlights Huawei’s commitment to the region telecom and other sectors and industries digitalization and sustainable development through advanced green technologies

• Steven Yi: “In Pakistan, we work with local customers, businesses, and partners to improve local network connectivity and improve the quality of life for the people” • Steven Yi:“We need to be united to establish unified laws and regulations so that the future of digital economy can flourish” • Steven Yi: “Cybersecurity requires global collaboration, it’s not something that could be done by one company or one country alone.” • Steven Yi: “Huawei’s release of IntelligentRAN solution is an embodiment of our commitment to to carriers buinenss future.” • Steven Yi: “Focusing and expanding the digital space comes with its own concerns over energy consumption.”

Pakistan (Nut Desk) Steven Yi, President of Huawei Middle East, highlighted Huawei’s commitment to support governments across the region achieve their digital transformation visions with 5G networks and other advanced technologies as an enabler. This took place during an exclusive media roundtable from Pakistan and 9 other Middle East countries held on the sidelines of the SAMENA Leaders’ Summit 2022, the top telecom industry event hosted by Huawei for the 9th consecutive year and attended by indsutry leaders, experts and decision makers from telecom companies, regulatory bodies, industry organizations and related stakeholders from SAMENA Region (South Asia, Middle East North Africa). Steven Yi stressed that in Pakistan, Huawei works with local customers, businesses, and partners to improve local network connectivity and improve the quality of life for the people.

Yi also highlighted the importance of the telecom sector as an enabler for other industries’ sustainable development and growth in light of the evolving 5G landscape and the immense opportunities for enterprises in the 5G era. Yi also noted that Huawei, together with carriers and partners, has signed 3,000 5G commercial contracts, and that 5G saw large-scale commercial deployment in many industries, including manufacturing, mining, steel, port, chemical, cement, power grid, and healthcare.

“Middle East countries are leading globally in 5G deployment. As an end-to-end leader in 5G, cloud, AI, devices and chips, Huawei will continue its commitment to help countries in the Middle East achieve their visions with digitization and sustainable development as key drivers. Yi highlighted. Additionally, during the Summit, leading regional operators and Huawei launched IntelligentRAN, an advanced telecom network solution, which comes in line with Huawei’s objective to empower the telecommunication sector with more advanced innovations and value for its own business and other sectors and industries businesses by means of injecting intelligent to wireless networks and achieve autonomous driving network in the wireless domain in the future.

“The intelligentRAN architecture is constructed to develop a mobile network with intelligent service operation, intelligent network optimization, and simplified O&M. This feature helps customers and partners quickly provision services and guarantee user experience, maximize user experience, reduce energy consumption, and simplify O&M in multi-frequency and multi-mode scenarios.” With digital technologies advancing rapidly, securing networks and cybersecurity continues to be Huawei’s top priority.

“We have a sound cybersecurity and privacy protection assurance structure which has a leading global records.” Steven Yi said. “Our practices in cybersecurity have won the continuous trust of our partners including those in the Middle East. We believe that cyber security is a shared responsibility and it’s crucial to have an open discussion around cybersecurity governance architecture in line of international standards like 3GPP, GSMA NESAS and others.

Last year, we unveiled the largest cybersecurity and transparency center around the world in Dongguan China, and we hope that we will be able to invite you to visit there after the pandemic to experience this open collaboration platform targeted at addressing cybersecurity challenges and come up with joint innovations for improving the future of cybersecurity.” Yi continued. Steven Yi also stressed on Huawei’s commitment to support building digital economies in the Middle East region “We need to be united to establish unified laws and regulations so that the digital economy can be protected.” “Huawei has worked with customers to deploy 5G technology and hope to see more use cases of 5G in vertical industries in the Middle East region. 

Hands-On: HUAWEI Sound X, a Wireless Speaker with Remarkable Bass

Lahore (Nut Desk)

In recent years, we’ve seen all sorts of speakers flooding into the market, but most of these are lower end devices which offer nothing but a voice assistant and mediocre sound in exchange for their relatively low price.

That’s why it’s so refreshing to see the HUAWEI Sound X putting the focus firmly back on audio quality. Huawei has co-engineered the Sound X with Devialet, and the French audio giant has certainly brought a lot to the table. Powerful subwoofers, SAM® (Speaker Active Matching) bass enhancement technology, and Push-Push acoustic configuration combine to deliver a high fidelity audio experience. The Sound X also showcases handy features like OneHop Audio Sharing, so you get a good experience as well as fantastic sound.

Superior bass: Subwoofers and SAM® technology

As any audiophile will tell you, powerful bass can improve any genre of music by enriching the tapestry of sound and enhancing the sense of rhythm. Lossless music, when played through subwoofers, simply makes for a more immersive listening experience.

To achieve the best possible bass effects, Huawei has fitted the Sound X with two customized Devialet subwoofers which fill any normal-sized room with surging and powerful sound. Theoretically, the size limitations of Bluetooth speakers take a toll on the quality of low-frequency sound. But the Sound X makes up for this with its magnetic rare-earth materials. It can hit amplitudes of up to 20 mm, so it’s certainly not lacking in the power department.

I tested the Sound X with Billie Eilish’s Bad Guy in a regular sized living room. With the Bluetooth audio volume set to about 50%, I could hear the tune clearly wherever I was in the room, with the sound output fluctuating between 65 dB and 85 dB. I turned my phone’s volume to maximum, and the speaker hit highs of 109 dB (at 110 dB you begin to feel uncomfortable, while 120 dB is equivalent to an electric saw). So whether you’re kicking back on the sofa or dancing vigorously, the Sound X will provide the perfect backing track.

As well as its powerful volume, the bass produced by the Sound X is boosted by Devialet’s SAM® bass enhancement technology. This means it can adapt sound signals in real-time to match the specific characteristics of the speaker, and ensure that the acoustic pressure reproduced by the speaker precisely matches the original recording. As a result, when you listen to music, it’s like you’re right there in the place where the track was originally recorded.

For anyone who doesn’t know Devialet, it’s one of the world’s top professional audio brands, and has played a key role in the advancement of acoustic technology, thanks to over a decade of relentless R&D. Devialet’s goal is to make immersive, distortion-free Hi-Fi audio universally accessible, so it’s no surprise that Huawei wanted to recruit the brand to co-develop the Sound X.

In practice, the bass produced by the Sound X can hit as low as 40 Hz, which really does shake you to the core. Details of the bass parts in The Who’s My Generation which I don’t get when I listen with my earphones are faithfully and meticulously reproduced by the Sound X. The drums are hard-hitting and the bass is booming.

Hi-Fi stereo sound: Crisp highs and rich midrange

In addition to remarkable bass, the Sound X also delivers crisp treble and rich midrange, which work together to create a 360° high-fidelity sound field.

Most speakers struggle beyond 8 kHz, whereas the Sound X hits as high as 40 kHz. In terms of distortion, maximum sound pressure (the Sound X can reach a staggering 93 dB), and gain flatness, the Sound X performs admirably. Even when you play faster paced songs, like The Strokes’ Reptilia or Juicebox, the vocals are crystal clear, and none of the songs’ detail is lost.

When it comes to nailing the perfect listening experience, the sound field is just as important as sound quality. Some speakers sound great in the store, but disappoint when you set them up at home. This is because the sound effect is affected by the environment where the speaker is located. This is true of the cinema, too. It’s only when you’re sitting in one of just a few seats that you get the full Dolby Audio effect. To tackle this issue, Huawei has fitted the Sound X with six powerful full-frequency tweeters, which are evenly distributed in a ring. This setup produces stunning surround sound effects, and you can hear high-fidelity sound radiating in a 360° sound field wherever you stand.

Design: A premium-looking speaker

Now let’s turn to the appearance of the Sound X.

The speaker has a sleek, black body. Its glossy upper part has been created using an advanced electroplating process. The interior is coated with premium, impact-resistant polycarbonate material which protects its components. The lower part of the speaker is covered in a fine mesh, which helps the audio signals move freely and sound clear.

On the top of the Sound X, there are touch-sensitive buttons which you can use to mute the speaker, configure the network, and adjust the volume. Around these buttons there are 12 RGB tri-color lights which spin and dance when you do things like use voice commands or pair to other devices. When you’re playing music, you can see the two subwoofers vibrating, and this stops dust from accumulating.

The Sound X also features OneHop Audio Sharing, so you can switch music or calls from your phone to the speaker with just one tap.

Ericsson launches Global Utilities Innovation Center

New platform to accelerate 4G and 5G solutions for utilities

Ericsson (NASDAQ: ERIC) today announced the opening of its Global Utilities Innovation Center at its facility in Plano, Texas. The new fully functional facility consists of a purpose-built operating lab and demo environment locations that will allow utilities to engage with Ericsson and its partners to solve real-world connectivity challenges.

“Private cellular networks are principal catalysts for utilities in their digital transformation journey to address multiple use cases, and utilities can now leverage our Global Utilities Innovation Center to experiment with different 4G and 5G use cases and co-create with our ecosystem partners,” says Koustuv Ghoshal, Vice President and Head of Utilities, Energy & Industrials at Ericsson North America. “We look forward to partnering with utilities around the world on their grid modernization journey.”

The Global Utilities Innovation Center is integrated with Ericsson’s state-of-the art device testing lab a short distance from the Plano site, where utilities and Original Equipment Manufacturers (OEM) partners can test interoperability of their field and IoT devices over mission-critical networks in a safe and secure environment. As a fully functional end-to-end operational lab, the center contains a physical representation of a utility smart grid, enabling real-world demonstrations of end-to-end private networks operations across the power grid from generation and transmission to distribution to end users.

“Utilities require mission-critical networks that have to be secure, reliable, and increasingly sustainable,” says Per Wahlen, Head of Business Development at Ericsson North America. “This center is a state-of-the art facility where we can work closely with utility companies, exploring new 4G and 5G use cases and delivering end-to-end solutions. At each point, you can see the benefits of the latest generations of cellular wireless networks in enhancing security, resilience, and efficiency of the power infrastructure.”

Ericsson’s Global Utilities Innovation Center creates an interactive, engaging experience to showcase Ericsson and partner solutions for utilities. The Innovation Center environment is a learning platform for exchanging information and ideas between the utilities, Ericsson, and the entire industry.

The environment also allows for co-creation with Ericsson partners while utilities replicate their end-to-end use cases. The Global Utilities Innovation Center includes the Ericsson Experience Center in Plano, Texas, and Ericsson Labs in Richardson, Texas.