PUBG MOBILE embodies the spirit of Ramadan with Iftar drives across Pakistan

PUBG MOBILE embodies the spirit of Ramadan with Iftar drives across Pakistan and messages of help, support and togetherness

Lahore (Nut Desk) The country’s leading online battle royale platform, PUBG MOBILE, celebrated the blessed month of Ramadan with fans from across Pakistan. PUBGM undertook a number of good deeds, like food distribution drives across six cities to truly embody the spirit of sharing, and invited influencers to Iftar with fans. As a part of the campaign, the battle royale platform organised a consumer engagement experience with marketing activation vehicles, and invited fans to celebrate together.

The PUBG MOBILE Ramadan campaign was elevated to even greater heights with the participation of social media influencer, Junaid Akram in the Iftar distribution activity in Karachi. Other top gaming influencers joined the Ramadan activities in the other cities. PUBG MOBILE also released Digital Video Commercials as a part of its Ramadan campaign that spread the message of togetherness and reminds viewers of the true meaning of the blessed month – being there for each other – with the slogan, “Squad up for Treasure”. It is a reminder that service to others is a reward in itself. PUBG MOBILE also released a short web series that tells the inspiring story of four friends who use the power of togetherness and teamwork to navigate life’s ups and downs.

Ramadan is a time for reflecting upon wisdom and guidance, and providing support to others. It is a time when families gather, friends meet for iftar, and meals are enjoyed together. It’s the perfect opportunity to advance opportunities and prosperity for people everywhere. PUBG MOBILE understands the significance of togetherness in a post-covid world, and invites fans to practice kindness and compassion.

In a statement to the press, Country Head, Tencent, Mr. Khawar Naeem commented, “The blessed month of Ramadan reminds us of the importance of sharing with others, and that is why we have held Iftar drives across six cities with free food distribution and fun times with fans and influencers. PUBG MOBILE enthusiasts are the reason why we are dedicated to continue leading the online battle royale space in Pakistan, and arrange even more fun events for them, going forward.”

PUBG MOBILE continues to be at the forefront of innovation and a leader in promoting and encouraging eSports growth across Pakistan. It offers players a creative outlet on an international stage, and the unique opportunity for players to turn their passion into successful careers.

Must Have Faith to Build a Better Society: Philanthropists

Karachi (Nut Desk)  “You need to have a vision in order to succeed”. This is what Dr. Muhammad Amjad Saqib, CEO, Akhuwat Foundation – had to say who has recently been nominated for the Nobel Peace Prize 2022 for his humanitarian work in poverty alleviation. He made these remarks during the first webinar of the Reflections series titled ‘Beacon of Hope’, powered by K-Electric and organized by Nutshell Group. 
The objective of the webinar was to bring to bring together major philanthropic organizations and corporate companies to discuss how they can uplift the society by working collaboratively.
The session began with an opening remarks by Zehra Mehdi – Director Sustainability at K-Electric who highlighted how the world is changing Post-Covid and emphasized on the need of stronger collaboration between corporate sector and welfare organizations for a sustainable future. She also accentuated on  the necessity to bring smaller welfare organizations in the limelight as well because just like other well-known names in the sector, these organizations are also playing an instrumental role in shaping a better future.
After Ms. Mehdi, the moderator introduced Air Cdre. (R) Shabbir Ahmed Khan, the founder of the Rashidabad Memorial Welfare Organization. “We are not visionaries, we are committed to serve the nation and humanity. I know it is strange to hear this from a soldier but that is what we heard from our instructor in the 1965 war. He told us to live for others,” he said.
According to Air Cdre. Khan, he said set up a Shaheed welfare fund right after the 1971 war. “This is not a success story…it is our duty. Whether we have done it or not, only God knows better. It is our commitment. Today is the need to forgetting yourself as the country needs your total commitment,” he added.  
Talking about his journey and experience, Dr. Saqib said that whenever you talk about a journey, you have to talk about philosophy as well. “No institution is based upon its structure but there is always a core philosophy behind it, Akhuwat’ s philosophy is connectivity between haves and have not’s. If Pakistan has 50% haves and 50% have not’s and if you are able to connect these two sections of the society only then we can say we can work,” he shared. 
He said that his advice to young entrepreneurs was that it is important to take the first step. He added that to try to develop a beautiful society is what social entrepreneurship is, for this we need a vision and a dream and then finally dedicating your life to that dream.
After Air Cdre. (R) Shabbir Khan and Dr. Saqib, the moderator opened the session to a panel discussion and invited Prof. Dr. Abdul Bari Khan, the CEO of the Indus Hospital and Health Network.
Dr. Abdul Bari Khan talked about how he came up with the idea of a free hospital. He shared that many people had no faith that this would become a reality. He added that some people had told him that he will not be able to operate a cashless hospital and eventually would start taking money. It has been 15 years and from one hospital, we have grown into a health network and our counters are still cashless and completely free of charge.  
“Dreams are those which do not let you sleep. We should always see bigger dreams. One day Indus will run as  the national health service of Pakistan,” he said.
Carrying on with the same train of thought, Syed Asaad Ayub Ahmad, the President and CEO of The Citizens Foundation said: “It all starts with the belief in what we want to do. The biggest thing for this organization was when the founders sat together and said that they want to do something and something good.” 
According to Mr. Ahmad, they narrowed it down to education – specifically primary education for the less privileged section of society. “Our other focus was to provide a good educational environment for the students. We also wanted to focus on girl’s education, which is why all our faculty members is female.” 
Up next was Martin Dow’s Group Managing Director and CEO, Javed Ghulam Mohammad, who brought everyone’s attention on the fact that how education and health sector is not being given its due attention. He said, “Education and health are one of the most neglected segments of our society, and the government support or GDP allocation of the budget is very low even if you compare with other regional countries”. 
The closing remarks were given by Air Chief Marshal (R) Sohail Aman who is the Chief Executive Strategic Engagements of the Nutshell Group. According to the former Air Chief Marshal, the message for the next generation was loud and clear: humbleness, humility and serving the poor & needy. 
He thanked KE for its support and CSR activities. He also thanked all the ‘beacons of hope’ for their participation and important work. The webinar was moderated by Sadaffe Abid, the founder of CIRCLE Women – a startup that is geared towards empowering women through digital literacy and entrepreneurial skills.
All the panelists unanimously agreed that to do something great for the society, the very first step is to sow a seed of faith in one’s heart and move forward with a firm belief. 

IRC Pakistan Empowering Communities for Sustainable Development

Islamabad (Nut Desk)

The International Rescue Committee (IRC) has been working in Pakistan since 1980, managing and delivering large, complex programs to meet the needs of health, education, protection, environmental health, and livelihoods for displaced, underprivileged, and disaster-affected communities.

In a bid to highlight IRC’s contributions to Pakistan’s development and humanitarian sector during the previous year, the organization hosted the launch of its Annual Report 2021 at Serena Hotel here in Islamabad. Government representatives, members of the civil society, representatives of the development sector, and the organization’s clients were in attendance.

While speaking at the event, Kumaria, one of IRC’s clients who had benefited from its interventions mentioned, “We were always aware that when we work together the results are multiplied. However, it was not until IRC started implementation in our area and gathered us all in one group that we actually started taking joint actions. They called us WASH Jirga, for us it felt great since women are not normally part of jirgas in our communities. We are now working together to resolve issues in our areas – we have a collective voice that has more impact. The areas that we are working on primarily involve WASH governance, but the way we have been empowered has gone a long way in enabling us to take actions for ourselves.”

Ms. Shabnam Baloch, Country Director at IRC Pakistan while shedding light on the organization’s work said, “At the IRC, meaningful participation of clients receiving relief and services is a prerequisite for principled, effective programming. People’s empowerment is enhanced by participation, as is mutual trust between clients and assistance and service providers. Through client-responsive programming, we aim to put clients at the center of all our efforts.”

In the year 2021, the International Rescue Committee Pakistan served 33 million clients in coordination with the Government of Pakistan and with the support of its donors and partners. In 2021 IRC inked and maintained successful partnerships with the relevant government departments namely, National Disaster Management Authority (NDMA), Provincial Disaster Management Authority (PDMA), KP, Director General Health Services (KP), Primary & Secondary Health Department (Balochistan), Social Welfare, special education, Literacy, Non-Formal Education and Human Rights Department, (Balochistan), Primary and Secondary Health Department (Balochistan), Secondary Education Department (Balochistan) and Public Health and Engineering Department (KP) amongst others.

Dr Aurangzeb, Emergency Response Coordinator, Medical Emergency Resilience Foundation (MERF), shared his views on how the International Rescue Committee sustains and empowers its local partners. “Our partnership with the International Rescue Committee commenced in the middle of a global pandemic. But together we served around 142,569 people through the top-notch COVID-19 Isolation centers we set up.  We continue to work together, reaching out to marginalized communities in some of the most difficult areas. International Rescue Committee has fostered a collaborative relationship, ensuring that MERF feels valued, exactly how we envision working with our partners.”

While speaking at the occasion, Noor Begum, one of IRC’s clients from district Swat who had benefitted from a project implemented to address the health and safety needs of women during the pandemic shared, “IRC has helped in empowering and improving the lives of young girls in my community by offering health-related medical services, awareness, and vocational training. One thing that was new for me and my community was that psychological issues like depression are not a taboo and they can be easily addressed through counseling. I, myself, attended awareness sessions on female-specific medical concerns and issues about their reproductive and mental health which have transformed my views about these issues. Some of the basic things, I had never known. I now encourage other women and girls in my community and support them in their empowerment.”

The International Rescue Committee’s programming in Pakistan is carefully aligned with and connected to governmental priorities and policies. This has allowed IRC to continue working in principled and collaborative partnerships with government entities across Pakistan.

 

“We are working to empower communities by eliminating their sufferings through evidence-based programming,” stated Ms. Shabnam Baloch.

Beaconhouse saves 3,083 tonnes in carbon emissions

Beaconhouse saves 3,083 tonnes in carbon emissions, from successfully running 40 facilities on solar energy

Lahore (Muhammad Yasir) Beaconhouse Group, Pakistan’s largest network of private educational institutions and a host of diverse businesses, is successfully running 40 of the network’s facilities on solar energy. Students of 26 Beaconhouse campuses that have been installed with solar panels also conducted research projects on solar energy’s impact on reducing harmful air pollution, use of non-renewable energy, and cutting electricity costs.

The grade 8 student research projects explored significant controllable factors that improve the performance of photovoltaic panels, and saw participation from approximately 1,800 students. This announcement commemorates International Earth Day 2022, celebrated on April 22nd, aimed at raising awareness on protecting the planet, reducing our carbon footprint, and adopting sustainable and environmentally friendly business practices.

Installed by Beacon Energy Ltd. (BEL), a venture of the Beaconhouse Group creating renewable energy sources, the solar panels installed at schools and other buildings under Beaconhouse have altogether achieved a carbon offset of 3,083 Tonnes in the past two years. This significant reduction in carbon emissions is equivalent to the impact created by a plantation of more than 6,200 trees.

As commented by Nassir Kasuri, Executive Director at Beaconhouse, and Chief Executive Officer of BEL, ”Coupled with rapid population growth and urbanisation, Pakistan’s per capita CO2 emissions stood at 1.06 trillion[1] in 2020, which has been an exponential increase as compared to 20 years ago. Already in the top ten2 of most impacted countries by climate change, it is imperative that Pakistan adopts an approach that balances sustainability with the needs of our rapidly increasing population. At Beaconhouse, as a socially responsible organisation, we take mitigating the impacts of climate change as a top priority and are constantly implementing sustainable practices and policies to reduce our carbon footprint in every day operations.”

To limit the use of non-renewable energy, BEL is working towards increasing the use of photovoltaic solar panels in Pakistan’s energy mix, which is a novel technology with a low unit cost and a very low carbon footprint.

With the installation of these solar panels across multiple institutions of Beaconhouse network, the organization is becoming a catalyst for positive change while investing in sustainable and responsible business practices.

Every year over 190 countries and 1 billion individuals across the world celebrate the Earth Day on April 22nd, to provide a voice to emerging environmental consciousness and highlight planet conservation concerns.

 

 

Dr.Sara Saeed Khurram join the World Economic Forum

Dr.Sara Saeed Khurram. Co-founder Sehat Kahani join the World Economic Forum’s Young Global Leaders Class of 2022.

Lahore (Nut Desk)

Dr. Sara Saeed Khurram, Co-founder and CEO-Sehat Kahani joins world’s most driven researchers, innovative entrepreneurs, activists and promising political leaders between the ages of 30 and 40 as World Economic Forum’s Young Global Leaders Class of 2022.

The class of 2022 is gender equal and has representatives from 42 countries. Members will take part in a three-year leadership development programme that will help them reach their next level of impact. The programme offers executive education courses, expeditions and opportunities to collaborate and test ideas with a trusted network of peers.

Her initiative Sehat Kahani has been providing quality and affordable healthcare to patients across Pakistan through a global network of female doctors. Over a million patients today in Pakistan have used Sehat Kahani to access doctors.

Dr.Sara Saeed Khurram is a strong advocate of re-integrating and empowering the female doctor workforce in Pakistan who leave the medical field due to cultural and social barriers. Previously Dr. Sara Also has been awarded the Prestigious Rolex Award for Enterprise as Associate Laureate and We Empower Award in 2021 for her work in healthcare, entrepreneurship and social impact.

The Forum of Young Global Leaders was founded in 2005 by Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, to help shape future leaders who are equipped to both take responsibility for creating a more sustainable and inclusive world, and to address its increasingly complex and interrelated challenges. Today, there are over 1,400 members and alumni from more than 120 countries. Notable members include prime ministers Jacinda Ardern and Sanna Marin, President Carlos Alvarado Quesada of Costa Rica, entrepreneurs Iyinoluwa Aboyeji and Rhea Mazumdar Singhal, peace activist Victor Ochen, and economist Esther Duflo.

Discover the new Young Global Leader (YGL) class on www.wef.ch/ygl22

In a bid to spreading smiles CEO Bagallery visits Sahara village

Karachi (Nut Desk) Bagallery team visited them and had Iftar with the Sahara Village family. At this occasion Salman Sattar CEO Bagallery also distributed gifts amongst the residents of Sahara Village and listened to the stories which teach us more about life and its ups and downs than anything. The people of Sahara Village were overwhelmed with this visit wearing a wide smile on their faces. People at Sahara Village are away from their families thus, missing out on iftaris where the entire family sits together for their feast. The Bagallery team planned a visit to the Sahara Village to be a part of their family for a day. The team distributed clothes and had an Iftar with the residents of Sahara Village. Bagallery believes in staying connected with the society at large. And how can we forget the seniors and differently abled people who are an important part of our society. The management team can be seen having Iftar and distributing clothes to the residents of the Sahara Village, after having a meaningful day well spent with them.

The Ali Zafar Foundation distributes Ramzan provisions amongst artistes

Lahore (Nut Desk) The Ali Zafar Foundation (AZF) distributed edible provisions hampers amongst background dancers’ troupes in Lahore in the ongoing holy month of Ramzan. AZF Executive Director Khadija Amjad said the community of artistes who perform in the background forms an important part of our entertainment industry output, and that the activity was meant to serve as a gesture of goodwill and positivity during a holy time of reflection and introspection.

“At AZF, we believe in building a culture of inclusiveness, and this is an endeavor underscoring that commitment,” she said. With support from its generous friends and donors, Amjad said, the Ali Zafar Foundation was able to continue to show care for parts of society sometimes overlooked. “We wanted to share in the spirit of this most holy month, as we have done during the corona lockdown, and take care of deserving individuals who work hard to entertain us all year round,” she concluded.

Free Fire Pakistan join hands with Rizq to host Grand Iftar, Stars Babar Azam & Shadab Khan in attendance

Lahore (Muhammad Yasir) Free Fire Pakistan partnered with Rizq Trust, an NGO working on SDG2, zero hunger to create a food secure Pakistan, to serve a Grand Iftar to members of its community and the general public at the Nishtar Park Sports Complex. Free Fire Pakistan’s new brand ambassadors for the year, Pakistan cricket team captain Babar Azam & all-rounder Shadab Khan were present at the event and helped to distribute the iftar, which delighted everyone in attendance. In the true spirit of Ramzan this Grand Iftar was hosted beside the E-Library and the iconic Gaddafi Stadium where a dawat-e-aam was issued prior to the event. Babar Azam & Shadab Khan interacted with eager esport players, streamers and clans among other attendees.

Free Fire joined hands with Rizq to aid them in their noble cause to create a food secure Pakistan where the cricketing stars alongside professional esports players and other members of the Free Fire community engaged in a wholesome evening and broke their fasts together. They were joined by an estimated number of 400 members of the general public who enjoyed the iftar whilst interacting with the sporting icons. Free Fire remains committed to bringing people and communities together, our mission coincides with building a global community of passionate gamers whoever or wherever they may be.

Free Fire continues to be one of the leading and most popular mobile games in the world, with over 1 billion downloads and continues to create engaging content and experiences that are accessible to all while inspiring our players to BattleinStyle while having fun.

Fact-check

Karachi (NUT DESK)

Fact-check: Princely Jets had chartered the plane used by ex-PM Imran Khan, Engro had nothing to do with it.

 Over the weekend, there was a lot of speculation on social media about who owned the private jet that was used by former prime minister Imran Khan to travel to Karachi for the jalsa. Initially, some reports had incorrectly suggested that the private jet was owned by real estate tycoon, Bahria Town owner Malik Riaz.

In a statement, Engro clarified that while it owned the plane, it was chartered to Princely Jets as a routine practice and no expenses were borne the Company. Social media followers appreciated the Company for clarifying its stance. Some aviation experts also shared that it is a common practice for private planes to be available for rent via Princely Jets, without knowledge to the owner of who will be using the aircraft.

Meanwhile, some Twitterati and prominent politicians like Ahsan Iqbal of PML (N) tried to unnecessarily politicize this issue.

However, social media users were quick to dismiss these allegations against Engro and what they saw as threats against the corporate sector through needless politicization of the matter.

Bilquis Bano Edhi was buried in the port city’s Mewa Shah graveyard

(Nut Desk)

Bilquis Bano Edhi passed away at the age of 74 after a brief hospitalisation a day earlier.

Chief Minister Sindh Murad Ali Shah, Amir Jamaat-e-Islami Karachi Haiz Naeemur Rehman, and other political leaders were present at the funeral of the philanthropist.

“#SindhGovt has declared tomorrow as a day of mourning to pay its respect to the contributions made by Bilqees Edhi Sahiba in the field of social service,” Sindh government spokesperson Murtaza Wahab said on Friday.

Bilqees Edhi Sahiba Brief profile

Born in Indian Gujrat on August 14, 1947, Bilquis was a professional nurse and headed the Bilquis Edhi Foundation. She married Abdul Sattar Edhi in April 1966.

She spent more than six decades of her life serving humanity in need.

Her charity has saved over 42,000 unwanted babies so far by placing “jhoolas” [cradles] at the Edhi Homes and centers across the country.

She leaves behind four children, Faisal, Kubra, Zeenat and Almas from her marriage with Abdul Sattar Edhi.

In recognition of her services to humanity, she was awarded the Hilal-e-Imtiaz by Pakistan, the Lenin Peace Prize by Russia, as well as the Mother Teresa Memorial International Award for Social Justice in 2015.