Category: LifeStyle

Lahore –  Khaadi, Pakistan’s premium clothing and lifestyle brand, is all set to launch the world’s largest Khaadi store on 11th November, 2017 at Lucky One Mall.

This will be the 5th flagship store of Khaadi and the largest retail store in Pakistan with an area of 30,000 square feet. Khaadi is going one step ahead and launching their store with a spectacular 30% flat sale that would last non-stop for 40 hours starting from 9 a.m. on 11th November.

Previously, they outdid themselves with a 38 hours sale at Packages Mall, Lahore which was a huge success and widely appreciated by the customers. Khaadi is setting a benchmark for all the leading brands in Pakistan as this will be the first time in Pakistan that any store would remain open for an exclusive sale for straight 40 hours.

Lahore – Neemar – one of its kind jewelry concept by Shazia Deen has now launched in Karachi on otherdayat the posh location of Ensemble.

Neemar was first launched by Shazia Deen and her husband, Hasnat Ahmad Haider in 2004 at Lahore. The couple was a great match of design aesthetics on one side and production and sales management on the other side. The brand slowly and steadily grew, and after 13 years it has become the most preferred destination for a bride to find her perfect jewelry, and have clients spread all over Pakistan and overseas.

Shazia Deen, the owner of Neemar, stated, “My husband and I are both very excited for Neemar’s launch in Karachi. We are positive about winning everyone’s hearts in Karachi, just like we did in Lahore.”

After gaining immense popularity in Lahore, Neemar has launched in Karachi with a will to service its Karachi clients better and gain appreciation.

Lahore – Depilex, renowned beauty salon and training institute, is all set to launch the biggest national showcase dedicated to hair and makeup, ‘Depilex Reveal’ on the 23rd of November, 2017 in Lahore.

Depilex Reveal will be showcasing its nationwide hair and makeup collection for the year – with each look promising to be a work of art. It would be divided into four main categories – Bridal/Groom hair and makeup, Men’s hair styling, Hair Color and Avant Garde hair and makeup. A number of international hair and makeup artists would be a part of this event including Julieta Del Toro – a cosmetology graduate from the famous Madeleine Meyer Institute and the Paul Mitchell The School Esani and Saima Khalid – licensed instructor from Paul Mitchell, The School Esani in Georgia.

Masarrat Misbah established Depilex in 1980 at a single premises which today, has now turned into an empire, creating an industry; that vision is carried through today by the second generation of the family.

The Creative Director of the Depilex Group of Companies, Redah Misbah, stated, “Depilex Reveal will be an exclusive showcase of the latest hair and makeup collection developed by my team, every detail of which has been finessed over a period months. Our vision is to create original concepts and customize global trends to local needs. We are sure we will receive as much as excitement and enthusiasm from our followers for this event just as we have gotten for our past endeavours”

Hafsa Haseeb, Director at the Depilex Group of Companies USA, stated, “We are all really excited for the grand Depilex Reveal event next month. We hope to set a benchmark for the beauty industry with the aim of inspiring the future generations of hairdressers and beauty therapists to enter the industry in Pakistan.”

Lahore –  Masarrat Misbah Makeup the first and only Halal certified makeup brand, participated in the Festival of Beauty at Dolmen Mall – Tariq Road.

The Beauty Festival was recently held in Karachi. The event was a huge success and an amazing number of women of all ages lined up to get expert makeup advice from the MM makeup experts and availed the chance of beautifying themselves with free makeovers.

Keeping in mind every woman’s love for makeup, Masarrat Misbah Makeup offered free makeovers as well as makeup application tips for everyone who visited the Masarrat Misbah Makeup kiosk.

“It was highly pleasing to have such a remarkable response from people. I am extremely thankful to every one of our eminent customers who came to our kiosk at the Dolmen Mall Beauty Festival,” stated Masarrat Misbah about the event.

Lahore –  Pakistan’s leading fashion retail brand, Khaadi, has opened its doors in Qatar on 20^th October, 2017 at Doha Festival City.

Khaadi is renowned for its modern designs, colors and silhouettes with a fusion and eastern clothing line, catering to a diverse taste globally. Khaadi continuously strives to provide a rich shopping experience with store designs that have an artistic aesthetic sense and customer service that supersedes all benchmarks in fashion retail. Due to these key success factors, Khaadi’s footprint is increasing globally. Khaadi enjoys immense popularity in UAE and UK and the demand for its clothing line is borderless. The brand is proud to open its first store in Doha, Qatar with an ambition to spread its colors further on the global front.

Commenting on the global success of Khaadi. Mr. Shamoon Sultan, the CEO of Khaadi said, “Through our international expansion, we are striving to prove to the world that a Pakistani brand can make its place in the international market, and compete with international brands. By our efforts, we are proving that Khaadi truly loves Pakistan as Khaadi’s success worldwide is also Pakistan’s success.”

LAHORE – The Ideas is bringing an irresistible offer to celebrate the end of this season, offering discounts of up to 25 percent on all items for 10 days, with the latest designs and colourful mix of amazing prints at attractive prices. Featuring incredible discounts, October Shopping Fest brings great markdowns for men, women, children and home textile. The offer is available at all companies’ stores and online till October 22, 2017. Like all other great offers at Ideas, if you rush faster, there are better chances of getting your hands on your favourite items as stocks run out quickly. Hurry up and visit the nearest store now or shop online to enjoy October shopping festival. It is a well-known home textile and fashion retail brand by Gul Ahmed with a presence of 100 outlets all over Pakistan. The one-roof fashion store houses the finest quality of home textiles, apparel for men, women and children as well as accessories from shoes to bags, belts and whatnot.

LAHORE – It’s that time of the year when the summer sun fades out and rustic fall is about to enter the scene. A simple change in scenery brings with it a whole new experience. Gul Ahmed takes inspiration from the change in colours and moods to bring customers its Pre-Fall Collection 2017, a definite crowd pleaser. Keeping with the trend of deeper tones and shades, this collection ties a few outtakes from the summer vibe and also introduces designs in a darker palette, addressing the seasonal change in a stylish way. The collection houses some of the finest prints and palettes by the brand. One look and you can instantly notice the details weaved into every piece. The prints range from floral to geometric, in vivid shades of browns, purples, mint green paired either with chiffon or lawn dupatta pieces. The collection includes unstitched Embroidered Blended Chiffon, Cambric and Digital Cambric shirts.

Lahore – Film and television actress Noor Bukhari has decided to not perform bareheaded on-screen and to follow the teachings of Islam from now on.The actress asserted that she has now found the right path and guide to lead her life the way Islam teaches us and she hopes that she would stand true to her words till her last breath.In an interview to a private news channel, the 34-year-old Noor said that she thinks she has done many wrong things in her life and now it’s time to correct the wrong-doings. She said she will only host religious programs and won’t perform in any other kind of television show or film.

Lahore –Khaadi, Pakistan’s premium fashion and lifestyle brand, launches another flagship store in Lahore at Packages Mall on October 7, 2017.

Khaadi has followed its brand ethos yet again by drawing inspiration from nature, art and culture. The massive new store builds upon the true essence of Lahore in all its evergreen glory; it emulates a ‘walk in the park’ with the use of plantation.

Installed with an in-store escalator, the new Khaadi store is spread out on two floors covering 24,000 square feet, and will launch with a spectacular non-stop marathon sale offering its customers flat 30% off on all items. The sale will start from 10am on Saturday, October 7, and will end on Sunday, October 8, at midnight. This is the first time in Pakistan that any store will remain open for 38 hours straight for an exclusive sale for its customers.

Through this innovative opening event, Khaadi sets another benchmark in the Retail Industry. With the support of Packages Mall, the new store is expected to attract a massive footfall and deliver a memorable shopping experience.

Lahore – OMEGA has officially opened its “Her Time” exhibition in Paris at the historic Hôtel de Sully. The opening night event in the French capital was the perfect celebration for the brand’s history of exquisite women’s timepieces. As an added highlight for guests, OMEGA also welcomed Cindy Crawford along with her children, Kaia and Presley, who have recently been announced as the brand’s newest ambassadors.Having joined OMEGA in 1995, Cindy Crawford is one of OMEGA’s closest friends and has been a renowned figure in the brand’s advertising and events for over 20 years. To begin the opening of the exhibition in Paris, Cindy appeared onstage with OMEGA’s President and CEO, Raynald Aeschlimann.Speaking to guests, Mr. Aeschlimann said: “OMEGA’s women’s watches reveal some of the most beautiful designs in our history. There is so much variety and artistry, and I’m so proud to bring this exhibition to Paris, which is one of the world’s homes of fashion. Of course, to also be here with Cindy and her family is a special privilege and thrill.”Having already been showcased in Milan, Moscow, Shanghai and Sydney, the “Her Time” exhibition displays OMEGA’s evolution of women’s timepieces and changing styles, from early Lèpine pendants and the iconic Ladymatic, through to “secret jewellery watches” and today’s latest creations. The watches are also complemented by examples of vintage artwork and classic OMEGA advertising, all of which show women in a variety of lifestyles and fashions throughout the years.Mr. Aeschlimann said: “Kaia and Presley represent the next generation of watch wearers. They are good looking, motivated, inspirational and full of energy. It’s incredible to have such a passionate family tradition within our brand and I’m so excited to begin working with these two young people.” The OMEGA Speed master Moonwatch Professional Chronograph comes with a 3-year warranty and will be available in AM: PM by Collectibles.