Category: LifeStyle

Karachi (Muhammad Yasir) The meet and greet was held to promote Safeer by edenrobe. The Brand Ambassador Ahsan Khan visited Lucky One Mall on June 4, 2018 and schmooze about edenrobe with his fans.

Safeer by edenrobe offers the finest in poly viscose (blended) fabric & 100% cotton fabric that speaks for its perfection! Safeer is the result of 35 years of experience in clothing industry. The fabric is made with hand-picked staple produce with the use of highest quality fiber to ensure comfort and delight.

“edenrobe worked day and night to create such a premium unstitched fabric which is an epitome of class. We ensure that our customers feel comfortable yet classy while adorning Safeer – edenrobe. It feels great to have Ahsan Khan today at our store!” Stated Fahad Dandia – Director Marketing, edenrobe.

“I am glad to be the face of Safeer which is an exquisite stream of finest quality fabric and I don’t brag when I say Safeer creates fashion statement!” Ahsan Khan- Safeer Brand Ambassador

Safeer is available at all edenrobe MAN stores and online.

Laahore (Muhammad Yasir) Khaadi, Pakistan’s premier lifestyle brand has sponsored the National Pavilion of Pakistan, under the title, ‘The Fold’ at the Venice Biennale 2018, becoming the first brand to represent the country at the globally recognised premiere event for design and architecture.

With a history of over 120 years, La Biennale di Venezia is known to be an Oscar equivalent in the area of design. Its 16^th International Architecture Exhibition with the theme of ‘Freespace’ has commenced on May 26 and will continue till November 25. In what will be the country’s first ever national pavilion to have debuted at this platform, Khaadi will proudly showcase Pakistani culture alongside other world renowned design houses, artists, and architects.

Khaadi takes pride in its Pakistani roots that influence its design aesthetic,” shared Shamoon Sultan, CEO Khaadi, “Khaadi is one of the pioneers of fashion retail and we believe that it is our responsibility to highlight Pakistan’s rich culture and to represent and promote our architects, designers, and intellectuals locally and globally.”

Curator of the National Pavilion of Pakistan, Sami Chohan said, “Being featured at a National Pavilion is an honour for any architect or designer and this opportunity will help us promote a softer, more artistic side of Pakistan at a global level.”

The pavilion design takes its inspiration from the physical and social dimensions of the open spaces embedded within the densely-populated settlements that characterise the urban fabric of Karachi, Pakistan’s largest and most populated city. It is staged by Antidote Art & Design and Coalesce Design Studio, and is curated by Sami Chohan and a design team comprising of Bilal Kapadia, Durreshahwar Alvi, Mustafa Mehdi, Salman Jawed, and Zeba Asad.

 

Lahore (Muhammad Yasir) edenrobe in collaboration with Grace Fabrics International, have revealed their unstitched fabric for men named “Safeer” with Ahsan Khan as the Brand Ambassador.

Being a premium ready-to-wear brand, with repute of doing the best pret-a-porter clothing for MAN, WOMAN & KIDS, edenrobe proudly presents Safeer- offering the finest in poly viscose (blended) fabric & 100% cotton fabric that speaks for its perfection!

Safeer is the result of 35 years of experience in clothing industry. The fabric is made with hand-picked staple produce with the use of highest quality fiber to ensure comfort and delight.

“We have made every effort to ensure that our supreme line of unstitched fabric meets the expectations of our customers while giving them the luxurious feel and best quality every time they wear Safeer.” stated Fahad Dandia – Director Marketing, edenrobe.

“I am glad to be the face of Safeer which ensures that you look good and feel comfortable respectively, offering a wide range, Safeer ensures choices for every event.” Ahsan Khan- Safeer Brand Ambassador

Safeer is now available at all edenrobe MAN stores and online.

Karachi (Muhammad Yasir) edenrobe revealed 14 fragrances under their new division edenrobe Beauty recently in a high-end launch event which happened in Karachi with celebs, socialites and influencers in attendance.

Enchanted with fragrances, the night experienced a star studded rendezvous, where out of 14 fragrances, 2 were revealed by Fawaz Dandia and the other 12 were disclosed by the models with Hasnain Lehri and Sabeeka Imam as the showstoppers. The fragrance collection consists 5 each for men and women and 4 Arabic fragrances. The night also had a number of socialites, corporates and business heads and bloggers in attendance to keep the event in the limelight.

The event not only witnessed the fragrance reveal but also a breathtaking performance by the latest heartthrob Asim Azhar. Making the audience groove to his songs, Asim totally stole the show.

“After our premium clothing line, we have now launched our new variant, a beauty brand by the name of edenrobe beauty under which we have introduced 14 fragrances which ensure to be the best and long lasting ones.”

Edenrobe beauty is now available in stores and online

Karachi (Muhammad Yasir)  Comprising of wearable art, Teespirit launched their recent clothing line presented by a walking canvas in a “Portfolio Night” recently in Karachi.

Opened to a star studded exhibition in Karachi, Amna Saeed of Teespirit stated:

“Our new collection is around the theme of wearable art and street style which we have made appealing to wear and will interest all those who are keen art lovers, our walking canvas presents spectacular design which are catchy and just your perfect wear for any casual day.”

The event started off with a look into the walking canvas and an opening note from the honorable Anwar Maqsood sharing his thoughts on the event and collection, followed by an introductory speech by Teespirit’s CEO Amna Saeed and a story narration Chakor “A selfless love story” by Ella Hussain.

Teespirit offers a wide range of bold, humorous designs depicting the aesthetics of pure art which leaves a style statement behind. With their newest collection walking canvas, Teespirit unleashes the street style of the city of lights Karachi.

The exhibition will be opened for the masses on the 14th and 15th of May.

Teespirit’s latest collection inspired by the street of Karachi is available in stores and online now.

Lahore (Muhammad Yasir) Renowned clothing brand alkaram launched its festive collection volume 1 with Ayeza Khan as the Brand Ambassador. 

alkaram’s festive collection is the most premium, top of the line and celebratory collection of the year 2018, consisting  of Chiffon, Silk and jacquard fabric embellished with intricate embroidery to make the dresses look opulent and formal according to your choice. With maroons, reds and copper, alkaram’s festive collection proves to be a winner this season.

Having previously worked with a number of celebrities, alkaram this year introduces Ayeza Khan as their brand ambassador as she fits their brand DNA of timeless grace and elegance perfectly. Star of numerous hit drama serials, Ayeza is an award winning actress who with her amazing acting skills has won over the Pakistani drama audiences over the last few years.

To celebrate the newly launched festive collection, Ayeza made a surprise visit at Luckyone Mall to present gifts to the loyal Alkaram consumers. The whole crowd at the mall enjoyed her presence, waved, talked to her and took loads of selfies with the diva.

alkaram festive collection is now available in stores and online.

Lahore – The 2^nd day of Shaan e Pakistan, “The Fashion Soiree” welcomed the Padmaavat designers from India Rimple and Harpreet Narula, along with our very known Huma and Amir Adnan, Komal Chawla and Reema Ahsan.

Happened in India and Lahore previously, Shaan e Pakistan this year came to the city of lights Karachi to dazzle the city with the alluring and exquisite collection to be showcased from across the border along with our local designers. The purpose is to bring the art and talent of both the countries together. At this moment Indian high commissioner Ajay Basaria was there to attend the show presented by the collaboration of Sephub and SoPritti.

Here’s the designer lineup that showcased their collection at the event:

Rimple and Harpreet Narula:The Rimple and Harpreet Narula’s signature style represents an interesting paradox of rural craft and exalted design — highly distressed surface treatments are juxtaposed with fine hand embroideries and the silhouettes enhanced with a contemporary spin! Their take on design and the process of design is intuitive while their approach to color and use of fabric is spontaneous yet exceptional.

Their collection is a tale of travel and transcendence…a yearning of the soul for a long lost home to which one cannot return.The spirit of the collection is of longing and desire, to hope and to rediscover, to lose one’s “own” to regain the “self” in the process.

The collection finds inspiration in the designers’ love for old textiles and their sublime leitmotifs. A riot of motifs- the French Paisley, Baroque chandeliers and curios, Arabesque cartouches, flowering blooms and trellises from Pichwai paintings, hunting scenes from Afghan carpets and Samarkand rugs, Byzantine mosaics, the Palampore “Tree of Life”, Mughal miniatures, and fantastical Birds and Beasts are used by the designers in a painterly fashion and rendered onto the ensembles using traditional kasab, resham and kachi-patti embroideries.Bringing Padmaavat to live in Karachi, Saba Qamar was the showstopper for Rimple and Harpreet Narula.

Reema Ahsan:

Reema Ahsan’s collection “Mehrunnisa” showcases the strength of a women, the pure heritage with all the inricate and ethnic details embellished and showcases new women of today bringing the heritage forward. Reema Ahsan’s collection was an amalgamation of silvers, pinks and light gold. The showstopper Sadia Khan looked ethereal in a beautiful silver outfit.

Komal Chawla:

With the colour platte of white and gold, Komal Chawla’s collection consist of 3d embellishments and cuts. From top to bottom, the models looked an epitome of beauty and style. The showstopper for Komal Chawla, Hania Aamir made the showcase much more amazing.

“This is just an initial step in the collaboration of both the countries for the love of art and talent. We are trying to promote the soft image of Pakistan, inviting the artists from India proving them a platform to showcase their work here as well.

Huma And Amir Adnan:

With having the dazzling showstoppers Azfar Rehman, Noor Khan and Asad Siddiqui, Huma and Amir Adnan’s collection was straight from the world of bridal extravaganza, from pink to green and golds all over, their models shinned bright in every outfit they wore.

“Our mission was to bring Indian and Pakistani art together and to give them a platform to showcase their art and work in Pakistani market too and Shaan e Pakistan is just a small step into this.” Stated Huma Nassr

The 3 day event ended yesterday with a full day exhibition of these designers resulting some great sales too!

 

 

Launches limited edition luxury collection in City of Saints

Multan –  Khaadi, Pakistan’s premier fast fashion and lifestyle brand unveiled its limited edition, unstitched luxury lawn at the opening of its complete destination flagship store in Multan

This state-of-the-art store is Khaadi’s sixth flagship store in Pakistan. Khaadi’s forte as a design house is reflected in the both the store design and aesthetic. The company believes in merging art with large spaces and includes an artist’s feature wall by Sohail Abdulla.

The store is located in Multan’s trendy shopping district Gulgasht Colony and will carry unstitched, ready-to-wear, Kids and Home. Covering a floor area of 20,000 square feet it includes both an escalator and an elevator for accessibility and customer convenience.

“We chose Multan to launch this collection as it is our newest store. The store and the collection are reflective of our commitment to creating new traditions defined by our signature retail experience.” said CEO Shamoon Sultan. “We welcome Multan to our Flagship store and hope it becomes an icon in Multan’s retail space.”

The store currently employs twenty-five full time sales staff who are enrolled in Khaadi’s sales and development training programme.

 

[Lahore–Muhammad Yasir] Depilex College of Cosmetology hosted their first ever graduation ceremony with 150 girls.

One of the pioneers in makeup industry, Depilex is a renowned beauty salon and training institute. From making every look a signature one, they make sure to make every event special for their customers. Not only Depilex salon, but their institute is one of Pakistan’s largest internationally affiliated beauty institutes’ having trained some of the best makeup artists, hairdressers and beauty therapists in Pakistan.

On the 30th of April, Depilex College of Cosmetology proudly hosted the graduation ceremony of their first batch of 150 girls, who received a free beautician courses through the scholarship program between Depilex Group and Punjab Skills Development Fund.

“Empowering women has always been my mission and through this course my team and I have worked towards making the students stronger and confident enough to fight the difficulties coming their way. Through Depilex College and institutes we have provided free beautician courses to underprivileged women to help them stand up on their own and support their families. Not only this, but we have helped them find employment in top tier salons in Lahore. We are proud to host the first graduation ceremony and are looking forward to many more,” stated Masarrat Misbah, the Founder of Depilex Group of Companies.

Lahore (Muhammad Yasir)  alkaram studio’s MAK is a collection for the young and fashionable and it offers not only pret but unstiched, denim, accessories etc. It’s a complete collection for the young stylistas.

Their clothing collection features the eclectic patterns, stripes, animal prints, tropical, florals and much more. The MAK pret collection offers a range from black to blues with trendy embroidery and embellishments. Embroidred pants are featured in the range too and gives the fashionistas the style to be on fleek! MAK also focuses on bringing the yestyear’s trends back with introducing fancy scrunchies and embellished pins to enhance your dress up regime every day. Be it a sunny day or an event’s eve, MAK’s got you covered.

“We have focused on the choices of our young generation and have come up with trendy and stylish apparel and accessories which will not only give them a flare but will also leave a style statement behind,” said Humayun Farooq, Senior GM Marketing and PR, alkaram studio.

The MAK collection is available online and in stores nationwide.