Category: LifeStyle

Karachi (Muhammad Yasir)  Dolmen Mall also known as a Mall with a Heart, celebrated Independence Day through five days of nostalgic retro experience. From 10-14 August, all three malls in Clifton, Tariq Road and Hyderi were adorned with pop up installations, green and white embellishments, lights and aesthetic visuals to mark the 71st birthday of the land of pure.

Creative décor featuring vintage memorabilia, old radios, TV, gramophone and photo booths were put up throughout the mall to keep the visitors engrossed. The visitors were most excited by the dated adornments in the form of old Pakistani currency, phone booths and classic Pakistani vehicles.

The majestic festivities began with a formation and pledge towards Pakistani progress by less privileged, highly talented students of TCF (The Citizens Foundation) at Dolmen Mall Clifton who were present through the festivities. As a collaborative effort, World Wildlife Federation (WWF) also launched a grand recycling drive “Beat Plastic Pollution” and a Plantation drive “Rang Do” at the mall.

Shaniera Akram initiated the activity of “Hoga Saaf Pakistan” campaign by bringing in empty plastic bottles and putting them in the recycling bin. Many other renowned celebrities like Ayesha Omer, Hareem Farooq, Zhallay Sarhadi, Momal Sheikh, Yashma Gill, anchor Sidra Iqbal and singer Abdullah Muzaffar joined hands to support this cause.

The eve of Independence Day was marked with Performances by Asif Sinan, South Asian Ensemble co-curated by Salt Arts and Ahsan Bari. Kashmir Band performed live and joined the audience in a zealous countdown to the nation’s 71st Independence Day.

Recognising the perseverance and lifetime accomplishment of renowned Pakistanis, the mall presented John Permal, Nighat Misbah, Ansar Burney and Javed Miadad lifetime achievement awards for their contribution towards Pakistan and invited them and their families to hoist the national flag at the mall. Visitors were taken to a whole new level of patriotism through parades, flag hoisting and cake cutting ceremonies on the Independence Day.

The biggest attraction remained the #BoulevardChowk that led the visitors into a nostalgic engagement experience with games such as hopscotch, ludo, carrom and pittu garam. Dolmen Mall invited visitors to digitally share photos, tributes, achievements, fables from the time of independence.

Additionally, Dolmen Mall gave away 1947 gifts and prizes, 71 gift hampers and 14 grand prizes through lucky draws and shopping incentives.

On this occasion, Anum Nadeem, Director Dolmen Group said, “Dolmen Mall has always brought appeal for its valued customers, be it any occasion or festival. We take pride in our pledge to bring people closer and to make a difference in people´s perceptions about our country.”

 

Lahore (Muhammad Yasir) Khaadi, Pakistan’s premier fashion retail brand moved its store to the iconic Dolphin Chowk in the New Mirpur City today. The decision to relocate was taken to provide its customers a bigger store focusing on design and offering its clients an unforgettable shopping experience.    

“We have almost doubled our retail square footage in the last two years, which is a huge achievement and translates into greater availability, better product display and a superior customer experience said Khaadi’s CEO Shamoon Sultan. “We want Khaadi to be available to our customers at a location that they can visit easily. When I say customers, I am talking about all our customers spread all over Pakistan. We recognize that many of our customers live outside the big cities in Pakistan, and we are committed to bring their favorite brand as close to them as possible.”  

Located at the Dolphin Tower, Khaadi’s new store, spread over 13,477 square feet of retail space, will create jobs for approximately 18 employees in New Mirpur City. The launch event held at the store was attended by the Minister of AJK for Sports, Youth and Culture, MDA, MDHA & Mangla Dam Affairs, Chaudhry Muhammad Saeed along with his family and media personnel.

 

Karachi (Muhammad Yasir) Alkaram Studio, one of Pakistan’s exquisite clothing and lifestyle brands, is opening its 40th store in Pakistan on August 10, 2018 at main Rashid Minhas Road, opposite Aladin Park, Gulshan-e-Iqbal, Karachi.

Inaugurating the new store this weekend i.e. Friday the 10th of August 2018, Alkaram Studio will be offering up to 50% discount on its diverse collection until the 14th of August 2018 to pay gratitude for the overwhelming response from Karachiites.

Alkaram Studio has been excelling for more than 30 years and had launched its first ever Alkaram Studio in 2011. Since then, Alkaram Studio is creating magic by bringing delicate patterns, exquisite prints and colors to life; catering all age groups and both genders. The brand is known for its ethnic style and creative arrays. Alkaram Studio is one of the most affordable fashion brands in the industry that has been consistent with its quality in both fashion and lifestyle brands.

Karachi (Muhammad Yasir)  On the 71^st Independence of Pakistan, Dolmen Mall  pays tribute to the country by giving the customers a euphoric yet nostalgic experience by celebrating the diversity of the colorful eras of Pakistan.

Grand celebrations are expected to begin from 10^th August at all three malls in Clifton, Tariq Road and Hyderi adorn into retro themed decades of aesthetic memories of our country. Displayed through creative elements, pop up installations and colours of the flag, the mall promises onlookers and visitors a vibrant and memorable sight.

The weeklong event will begin with less privileged children of The Citizens Foundation (TCF) forming a human flag in Dolmen Mall Clifton and Markaz-e-Umeed in Tariq Road reflecting the perseverance and pursuit for education and inclusion. World Wildlife Federation will join hands to launch a plantation and recycling drive across Pakistan on the auspicious occasion of 71 years of Pakistan’s independence.

Dolmen Mall will be hosting numerous engagement activities, brands sales, competitions, games and daily Dolmen draw as part of Independence Day celebrations. Besides that, flag hoisting ceremonies, Independence Day parades, performances by school children, midnight countdown, fireworks and musical performances are expected to take the celebrations to another level of patriotism. Customers at Tariq Road will join Kashmir Band for the countdown to Independence Day, partners and celebrity endorsers from IAMKARACHI, WWF and others will be seen in Clifton.

The highlight of the 4 day event are an array of gifts and rewards from Dolmen that include 71 daily dolmen draws, 1947 gifts from engaging activities and 17 grand gifts over the period of 5 days. Also coming to Dolmen Mall are a number of celebrities, bloggers and socialites are expected to visit Dolmen Malls during Independence Day celebrations including Shaniera Akram, Ronak Lakhani, Anoushey Ashraf, Shehzad Roy, Sharmeen Obaid, Asif Sinan and many more.

On this occasion, Anum Nadeem, Director Dolmen Group said ‘“Since over two decades, Dolmen Mall stands proud to represent the perseverance and hospitality of Pakistan. True to its vision, our malls donned as a mall with a heart, we have built a legacy of innovation and trust while serving customers from Pakistan and beyond”

Lahore (Muhammad Yasir)  The owner of Depilex Group and Depilex Smileagain Foundation, Masarrat Misbah is a beauty veteran and a renowned philanthropist of Pakistan. Recently, at the 6th HUM Awards held in Toronto, Canada, the humanitarian received the Excellence in Humanity Award.

The pioneer of the beauty industry and the force being introducing Halal Makeup in Pakistan – after beautifying already gorgeous women, Masarrat Misbah took the pledge to bring smiles on those faces that are impaired by heinous acid attacks.

Acid violence is a vicious crime that leaves victims deeply scarred for life and haunts them every moment of their being with disfigurement and social isolation that is impossible to endure. In Pakistan, women are the key target of marring acid attacks. Considering this prevalent issue that challenges life’s very existence, Masarrat Misbah established Depilex Smileagain Foundation in 2003 for acid victims and devoted herself towards bringing awareness to this cause.

While receiving the award, Masarrat Misbah stated, “Though the award is encouraging but in reality this award is for those beautiful, resilient and brave acid survivors who got back their lives after almost losing it and learned to smile again. I am grateful to everyone who supports them and with your love we will make their lives more beautiful, bring more happiness into it and will enthuse them to smile again.”

Masarrat Misbah has been serving these fighters and bestowing them with hope and self-confidence for almost 2 decades and Pakistan is proud to have her. The humane received a standing ovation while accepting her award for her evangelistic efforts against this horrendous crime.

 

 

 

Lahore (Muhammad Yasir) Masarrat Makeup, Pakistan’s first Halal certified makeup brand, has recently launched its makeup line in USA at APPNA’s 2018 convention in Dallas TX. (Association of Physicians of Pakistani Descent of North America).

MM collaborated with APPNA to officially launch its makeup line in North America. Masarrat Misbah graced the event with her presence and welcomed her US fans with immense hospitality along with her team. The talented makeup artist elaborated how MM makeup is for all skin types and tones and they use the best ingredients. A lot of makeup tutorials were given by Hafsa Haseeb and Masarrat Misbah.

The MM Silk Foundation stole the show with its high quality and matte finish that tunes into skin’s needs, controls oil and moisturizes skin for a long-wearing and balanced look. Everyone from South Asians to Americans loved the silk foundation’s texture and coverage. The super refined liquid lipsticks and matte luxe were all sold out. In addition to all this, umpteen bloggers and influencers dropped in and a lot of them are already on board for partnership due to MM exclusivity and diversity.

Masarrat Misbah has always come up with exquisite and inimitable campaigns. One can’t deny her evangelistic efforts she puts in every project she lays her hands on. She is the pioneer of setting trends in the beauty industry and the first person who catered to the need for halal makeup.

“I can’t describe the gratitude we received from our US fans and we really appreciate the immense love and support from all over. It is just the start of the brand growing internationally. This event enormously amplified our morale to represent Pakistan at every big platform possible.” – stated Masarrat Misbah, the founder of MM Make-up and owner of Depilex.

Lahore (Muhammad Yasir) Masarrat Makeup, Pakistan’s first Halal certified makeup brand is now launching its beauty line in the USA at AAPNA’s 2018 convention in Dallas TX. (Association of Physicians of Pakistani Descent of North America).

The event is going to be held from 4th to 8th July in Dallas, TX, USA. MM is collaborating with AAPNA to bring Masarrat Makeup to the USA. Masarrat Misbah will attend the event herself to elaborate the brands reach and how MM makeup will be available for their USA fans.

Masarrat Misbah, a powerhouse in her own has always been on the forefront for setting trends and bringing innovation in the beauty industry.  With providing her beauty services to the industry, she is also the pioneer of halal make-up in the industry and a trainer for many. Masarrat Misbah‘s beauty line is well taken by Pakistani females. MM makeup is all about exclusivity either it’s MM Silk Foundation, eyeliner, new shades of liquid lipsticks or matte lipsticks.

“United States of America is best known for its “Diversity” and MM Makeup is for every skin type and tone. We take the pledge to represent Pakistan in the premier style at AAPNA. It is going to be one of the biggest achievements for Masarrat Makeup and this is the beginning of the brands future.” – Stated Masarrat Misbah

 

Karachi (Muhammad Yasir)  Dolmen Mall has a prestigious image when it comes to celebrating festivities throughout the year. This Ramadan, Dolmen Mall brought the community together to revel happiness, accomplishment, values, emotions, love and togetherness, all under one roof to create a positive social change.

In collaboration with top-notch brands Khaadi, BabyShop, OUP, McDonalds and Sindbads, the Dolmen Family shared pre-Eid smiles with 70 high achieving students from The Citizen’s Foundation (TCF) an initiative of Dolmen Cares. The recreational and educational trip around the mall with celebrities like Asaad Ahmed, Kashmir Band and volunteers of participating brands spread smiles on the faces of TCF students who achieved top scores last academic year.  The student’s academic resolve was rewarded through an ‘on the house’ shopping spree for their Eid outfits, iftaar, surprise gifts and fun time at Sindbad’s.

Throughout Ramadan, Dolmen mall was tastefully embellished to reflect the culture, tradition and festivities with a special Eid Bazaar, tantalizing iftaar and sehri deals and hosted the coveted Dolmen Eidi that gifted Eid baskets to shopping winners of daily draws during Ramadan shopping at Dolmen.

Additionally, a unique collaboration with Karachi Chefs at Home (KCH); a popular women centric Facebook group encouraged participation in a “Eid Ki Mithaas” contest. Delicacies prepared by more than 50 passionate home based chefs from all over Karachi, prepared desserts at home and brought them to the jury at the mall’s food court where they were judged on presentation, taste and creative use of ingredients. While the winners received Grand Eidi Baskets, all the delicacies in Eid ki Mithaas baskets and platters were distributed to mall management and brand partner stores a day before Eid to show gratitude for the immense hospitality and effort throughout Ramadan at Dolmen.

Naureen A Khan, General Manager Marketing, Dolmen Mall stated: “The feeling is always prodigious when you become the reason for someone’s joy. We feel honored with the overwhelming customer response this Ramadan. At Dolmen, our aim is to celebrate love and harmony throughout the year but it is an immense triumph of Dolmen Family to make people have ‘Ramadan at Dolmen’ memories etched in their hearts”

 

 

Lahore (Muhammad Yasir)  Make-up city had a grand opening at Packages Mall, Lahore. An umpteen amount of bloggers, socialites, celebrities and media were present to attend the event.

Make-up city offered 20% discount on its grand inaugural to all its amazing customers. The new store is opened on 1^st floor, Shop no. 2063 of Packages Mall, Lahore.

Nooray Bhatti, Sara Bhatti and Ayesha Sana were spotted at the flagship store. The inauguration was an immense success.

Make-up city is a big name in cosmetics industry of Pakistan and is a master in the world of beauty. It offers an enormous conglomeration of all the skin care, makeup, hair care and styling accessories and perfumes. The top-notch brands include Misslyn, Essence, Artdeco, Luscious, Rimmel, Bourjois, Gosh, Framesi, Sweet Touch, Krylon and massive perfume assortments.

“We are pleased to open one more flagship store for our dear patrons. Make-up city’s primary concern is the satisfaction of our customers. We strive to bring the best quality and make sure that it is easily accessible to everyone.”

Lahore (Muhammad Yasir) Khaadi, the country’s leading fashion retail brand announced the opening of its first store in Scotland becoming the first Pakistani brand to open a retail outlet in the country.

The Glasgow store is located at the Silverburn Shopping Centre, one of the largest shopping centres in the UK, and is the brand’s eighteenth international store and eighth in the UK. It will showcase products from Khaadi’s Ready to Wear, accessories and Khaadi Khaas collection.

“I am extremely proud of this achievement,” said Shamoon Sultan, CEO Khaadi, “Khaadi is a pioneer of fashion retail in Pakistan. I believe it is our responsibility to highlight our country’s rich culture and heritage, and to represent and promote it locally and globally, while providing customers Khaadi’s unique retail experience.”

The 2772 square foot store uses simple materials like raw finished surfaces comprising of natural wood and stone to highlight the presence of natural elements. The mural wall is a composition of back painted glass and has been designed by the artist, Sohail Abdullah.