Category: LifeStyle

Lahore (Muhammad Yasir) Lahore is not only the city of gardens but also a hub of cultural activities. Adding grace and beauty to this cultural vistas,’ Bling It On’ organized a two day ( Jan 19-20) distinctive event featuring a chic lifestyle exhibition and heart throbbing fashion parade. The event took place at 8 E, Gulberg III Main Boulevard, Lahore. A large number of lifestyle and fashion fanciers attended the two day event and were all praise for putting together such an aesthetically and modish blend of lifestyle and fashion. The salient feature of the event was the

exclusive and brilliant idea to hold fashion activity in the day instead following the trodden path of holding fashion galas in the evenings. Holding fashion parades in the day brought out a totally new vision to Fashion freaks, giving the very segment a novel dimension. With a huge focus on brands, the basic concept of the whole dazzling lifestyle and fashion saga was to provide brands an ample opportunity to promote their business. The food brands at the event also had a lot to offer such as brunches, coffee sessions and live cooking. The day 1 featured Hair Demo, four fashion parades, a live eye lash lift, Ballerina’s performance, a musical performance and a Qawali and Sufi night. Day 2 had five fashion parades including that of kids, drum circle performance and musical performances. The visitors fully enjoyed every segment of the Lifestyle exhibition. The duo behind the splendid event was Shoaib Khan and Sadya Khan, the founders of Bling It On, Their immense passion and creativity unfolded the unique concept of wedding and lifestyle services under one roof in the country, providing the interested clients an opportunity to hold their events in a comfy atmosphere. The PR of the event was done by D-Planners a dynamic Public Relations Company having specialization in PR strategies, branded content creation and media relations. D Planners is a new sun dawned on the horizons of PR world.

Lahore (Muhammad Yasir)  Alkaram studio is known for its exceptional quality and eclectic designs. Last month alkaram studio launched its 4^th store in Lahore off MM Alam Road. After this tremendous success, the brand announced the launch of its first flagship store in Lahore, located in DHA Block Y.

To pay gratitude to the Lahore residents for always giving the overwhelming response to the brand, Alkaram studio offered flat 20% discount over the weekend. The brand ambassador and the very talented Pakistani actress, Ayeza Khan who has been associated with the brand since the beginning of the year gave a warm welcome to all the people who stepped in. The event was graced by socialites, influencers and bloggers from Lahore.

Alkaram launched its first studio in 2011 after serving the industry for over 3 decades and is one of Pakistan’s exquisite and affordable clothing and lifestyle brands. From textures and clothing for Men, Women and Kids, to Home Textiles and home-product needs, Alkaram studio has been catering to all age groups and both genders with its distinctive line of offerings.

Karachi (Muhammad Yasir) Allure is a perfect haven for aesthetically-inclined women, who can bring their style language to life with fashion. They proudly launched the first Allure store in Karachi.

Allure by MHT makes hand crafted, aesthetically appealing pieces of jewelry that are sure to add style to anyone’s look by their elegance and simplicity. 

Extremely well attended launch event for the store was attended by the who’s who of Karachi including fashion designers Umar Sayeed, Zainab Chottani & Saniya Maskatiya; television actors including Momal Sheikh, Ramsha Khan & Yashma Gill; and Karachi’s renowned personalities like Wardah Kadwani, Asad Tareen, Uzma Jamil Baig, Saira Sehgal, Huma Nasr to name a few.

Mehreen Tabani, C.E.O Allure shared her views, “I am very delighted to exhibit my collection for the people of Karachi, who have given me a tremendous welcome as they heard the news of my first store’s launch.”

Allure’s well-crafted and unique jewelry is sure to cast a spell over Karachiites.

For the Love of Food and Music! Coca-Cola Food and Music Festival – Day 02 attracts over 30,000 foodies from all corners of Lahore!

Day 02 headlined with captivating performances by the pop sensation Nabeel Shaukat and Farhan Saeed.

Lahore (Muhammad Yasir) Day 02 of the nation’s biggest food festival, Coca-Cola Food and Music Festival saw over 30,000 foodies attending from all corners of the city. In addition to the delicious food options, attendees also witnessed live performances by Elizabeth Rai, Jabar Abbas, Faraz Butt, Aura, Nabeel Shaukat and Farhan Saeed.

The Coca-Cola Food and Music Festival will offer a variety of cuisines with flavors and delicacies to cater to a wide array of audience. The festival will offer a diverse panel of culinary talents along with several home based chefs. Coke Fest prides itself in being the platform for the promotion of solopreneurs and providing a boost to the home-based food market. #CokeFest promises to offer all the season’s freshest flavors extending from a diversity of Desi to Continental, Asian (Chinese, Japanese, Thai), Turkish/Lebanese and Italian.

Food from the best combined with Music from Pakistan’s Biggest Music Platform Coke studio, is bound to give attendees a hard to forget experience. The incredible selection of musicians from Coke Studio will include megastars such as Ali Sethi, Sahir Ali Bagga, Aima Baig, Asim Azhar, Quadrum, Farhan Saeed, Waqar Ehsin ,Faraz Butt, Sahara UK and other international artists.

CEO at Activemedia (The Organizer), Saad M. Khan said; “The season 1 of Coca-Cola Food and Music Festival saw the biggest celebration of Pakistani culture with more than 250,000 people enjoying the festival with their loved ones. Season 2 of the Coke Fest is going to be bigger than ever, expanding to five cities with 7 events altogether. We are extremely excited and looking forward to welcome our guests to provide world-class entertainment through quality music and food for everyone.”

Indeed, a diverse panel of culinary talents i.e. local chefs will be offering special festival menus, discounts, and great meal deals during the festival. So put on your shoes, round up the family and explore over 90 leading and burgeoning traditional/contemporary restaurants and 30 caterers, home chefs et al. food stalls at this nonstop ‘Party in the Park’.

Given the prevailing political and security situations in our country, people get only a few opportunities to come together for festivities in a safe public setting. As a brand that focuses on togetherness, Coca-Cola took it upon itself to bring people together for three-day festive events. Last year, The Coca-Cola Food and Music Festival brought together two of the biggest passion points of our nation; Music and Food, to give the people something to celebrate.

Organized by Active Media, the #CokeFest is presented by Coca-Cola Pakistan cosponsored by Jazz alongwith Kashmir cooking oil and Banaspati with Foodies ‘R Us, as the organizing partners. Also, The Festival’s Transport Partner will be Uber, Kids zone partner: Candy land, OOH Partner: Kinetic and Ticketing Partner: Easy tickets. Official media partners for the festival are TV One, News One, FM 91 & Wasaib with Lotus PR as the public relations partners and Foodada as the digital partner.

Tickets for the event are priced at only PKR 450/- and can be purchased in advance from https://www.easytickets.pk/ and will also be available at the venue.

Lahore (Muhammad Yasir) Skanistan is a Norwegian based fashion organization.The group of multi talented people under the supervision of Mr. Aman Sheikh who is CEO and Co Founder of group and also trying to create better image of Pakistan by showing his keen interest in raising social issues at each and every level; Embassy of Pakistan also likes their courageous step as Mr Ambassdor of Pakistan was there at the first round of showcasing. Most interesting thing was that they had 40 multicultural models who represented the diverse community in Scandinavia, included hijabi models, transgenders models and male models were at the ramp just to show unity for women empowerment which is main issue raised by Mr.Aman Sheikh with the support of the team.

 

Main lead of designers were Ali Xeeshan who always raised voice against child marriage, Maria B who is true symbol of feminism, SamDada who always spoke about peace in the religion. Baroque which is known for its unique combinations of West and East. Different NGO carrying slogan “we are born free”, Norwegian local brands and designers from Karachi, Islamabad, Lahore, Scotland, Manchester, Germany, Denmark were there as exhibitors too.
5 star Hotel Continental (venue) was the center of stars and celebrities. The show was sold out on both fashion shows and exhibition days. It was attend by great peronalites such as Mr Ambassador Zaheer Khan. Stylist Aamir Naveed with his perfect team from UK was the offical hair partner. Norwegian fashion showman, Jan Thomas, Filmmaker and Academy award nominee Iram Haq. Norwegian artist Pia Haraldsen and member from the Norwegian royal family.Top models and many more were at red carpet to give a big round of applause to Mr Sheikh, Co Founder Sarish Riaz and MD Asia, Zille Huma.

 

 

 

Red carpet was hosted by model Lina Kamil and great number of audience was there at both rounds.

Overall it was a great effort to creat cultural bond in between both the countries Norway and Pakistan through fashion, culture and social issues.

 

 

 

Lahore (Muhammad Yasir)  Alkaram studio launched its latest Autumn/Winter Collection on the 27^th of October.

Alkaram Autumn/Winter Volume I celebrates elements from across the globe, with an eclectic mix of cultures showcased through the collection’s patterns, styles and colors. Fusing the old with the new, this collection is a perfect reflection of the woman of today, forging her path in a brave new world while honoring the traditions of yesteryear.

Alkaram has previously worked with a number of top celebrities, this year Alkaram continues to work with Ayeza Khan as their brand ambassador as she perfectly fits their brand image of timeless grace and effortless elegance. Star of numerous hit drama serials such as Pyarey Afzal and Koi Chand Rakh, Ayeza is an award winning actress who with her amazing acting skills and humble personality has won over the hearts of many.

 

To celebrate the newly launched Autumn/Winter collection, Ayeza Khan made a surprise visit at Emporium Mall Lahore, to have a meet & greet session with the loyal Alkaram consumers. The crowd at the mall enjoyed her presence and they also got a chance to talk to and take pictures with the diva.

Karachi (Muhammad Yasir) Khaadi, Pakistan’s premier fashion retail brand launched its 44th national store in Hyderi, Karachi. The store launch coincides with Khaadi Pret’s winter collection, which will be available in Khaadi stores across Pakistan.

“We are delighted to introduce our first standalone store in Hyderi, providing our valued patrons with Khaadi’s outstanding customer experience. From superior quality products to exceptional retail staff, the Hyderi store is an extension of Khaadi’s promise to serve our customers” said Shamoon Sultan, CEO Khaadi, “As we continue to grow, we do so as a commitment to providing our community with access to their brand of choice in the places and spaces which are convenient for them.”

Located in Karachi’s famous Hyderi market, Khaadi’s new store is spread over 9000 square feet of retail space which is dedicated to Khaadi’s RTW and UNstiched concepts. The store will welcome 14 new retail staff to Khaadi’s total retail workforce comprising of more than 1300 employees across all local and international Khaadi stores. 

Lahore (Muhammad Yasir)  Khaadi, Pakistan’s premier fashion retail brand, won the prestigious “Retail Brand of the year Award” at this year’s HUM STYLE AWARDS 2018, held at an evening of glamour and style at Karachi’s Expo Centre.

Khaadi, was selected on the basis of its contribution towards establishing a strong foothold in terms of retail expansion and experience. Khaadi was recognized last year for ‘Outstanding Achievement in Brand Development’ category at the same awards last year.

Khaadi’s Chief Marketing Officer Muhammad Usman, received the award on behalf of the company and dedicated the award to “… Pakistan and our customers. None of this would be possible without them.” He added.  “ Khaadi’s Dream Team is fantastic whose passion and commitment have taken it from a 400 square foot corner store in Zamzama to the 400,000 squarefeet in 72 stores across Pakistan, UK and the GCC. Thank you Pakistan, thank you Hum Style Awards.”