Fashion and Style – Making Online Shopping in Pakistan Seamless and Enjoyable for Women and Kids oriented Brands The UK- and Pakistan-based company, Fashion&Style, has made online shopping a safe haven for more than 50,000 customers in Pakistan since 2017. Heaven during COVID 2020 they served 15,000+ customers. Whether one can travel to the UK/Europe or not, the company has made it possible for everyone to shop with brands like New Look, Mark & Spencer, George, Primark ,Next, Dorothy Perkins, Revolution, Disney , River Island and many more. The online store, managed and run by two innovative women entrepreneurs, Farheen (Farheen Yameen) and Shyle (Hussain Fatima), have made huge strides in the online retail industry by providing not only reasonably priced and good quality luxury items from the UK but also by achieving extraordinary levels of customer satisfaction by being proactive and loyal.

Fashion&Style’s parcel return ratio is less than 0.06% and their customer satisfaction ratio exceeds 98.77%. The duo at the growing company prides themselves for dealing with their customers themselves where these women are available themselves for any issues or feedback incorporation. This is the main reason for the company’s enhanced customer confidence and trust. Fashion&Style aims to hire and support underserved women in Pakistan. Their current team comprises of women who are not getting opportunities in big firms due to their family and personal issues. Currently, Fashion&Style supports women who are single mothers, divorced, differently abled etcetera. The employment opportunities are made accessible by offering full- time, part-time or remote positions. Fashion&Style achieved a milestone when their services did not stop during the pandemic, and regardless of the ongoing challenges the passionate duo did not stop serving their customers.

With a 100% rise in their customer base, the company continued to provide a one-stop-shop for all types of high-end fashion brands even during the pandemic. Co-founders Farheen and Shyle shared, “we started this journey with one aim in mind: customer satisfaction. We knew that traditionally online shopping has had its challenges in Pakistan; therefore, we made sure that we resolve all of them for our customers. We aim to provide all UK/EU brands in Pakistan at reasonable costs so everyone can afford it. Through our service, we are also making these products accessible for those individuals who cannot travel to Europe also at a very competitive price.” About Fashion&Style Fashion&Style is a UK- and Pakistan-based online one-stop-shop for all brands available in the UK for Pakistani consumers. The company provides a seamless shopping experience to its customers all over the country. The company has not stopped its services during the pandemic and follows all SOPs.

Other than having an amazing variation of all kinds of formal and pret collection for ladies we also have a great variety of stylish abayas for ladies. Our abaya collection has all kinds of different colored abayas available at a very affordable price. The different types of modern yet elegant abayas at our store promises great quality and material that will give you a comfortable experience all day long. We at Rafia.pk are always available to cater your needs and preferences as we always put our customers at the top. Our wide range of abayas and gowns have different colors and prints available. Our customers love our floral and patterned designs that makes your everyday look classy and complete. From our bestselling printed collection to solid colored abayas, we guarantee comfort and style both. We carefully stitch each and every abaya and we never compromise on its uniqueness. The fabric that we use is very lightweight and airy which can be worn all 12 months of the year. Our material is commonly known for its flowy nature which makes it look more appealing. Our different types of modern abaya will give you a complete modest look.

 Whether you are looking for something to wear at a formal event or even a lavish wedding, all you have to do is visit our website and find the most luxurious prints that will be complement your personality at its best and make you look elegant yet stylish. We have all sizes available keeping in mind our customers that range from school going girls to working ladies, our simple abayas are a one stop solution every girl needs. All sizes and designs are available at our website. All you have to do is reach us out and we will provide you with what you need at the best price. We also offer a great sale on our abayas that makes it more economical and affordable for the customers. Our sales are all year round so that our customers can get the best thing at the best price. You can buy your favorite design from our online website Rafia.pk and we promise to deliver you the best abayas and gowns. Other than ladies abayas we also have matching scarves that go along with the abayas perfectly. And if you are looking to buy just the scarves, we at Rafia.pk have a great variety of scarves that you can carry with any other dress and make your whole look complete. We have the best solution for all the hijabi women looking for stylish printed or plain hijabs to go with their outfits. Our scarves are also made with the finest material to allow passage of air in order to let the scalp breathe at all times. Our hijabs allow zero transparency for a neat finished look that every girl needs.

So, what are you waiting for? Visit us online and get your favorite abayas and scarves booked at the most affordable price with no delivery charges all over Pakistan!

 

If you have not yet explored the collection of  , then what are you waiting for? They are showering the opportunities of extending massive discounts to their customers, and it is about time that we shop at some low-priced clothing.

And Blessed Friday is the best time to hit the market. Rafia has also launched their discounted collection of Blessed Friday deals by offering 30% off almost everything in women clothing.

Rafia has proven themselves by rendering the most authentic and reliable fabrics of all times. They specialize in creating hand-crafted clothing with a variety of stylish designs that favor different customers’ tastes.

They have fancy fabrications with a fantastic range of embroidered clothes and embellishment. You can see their collection by visiting their website. But here is a sneak peek of their unique categories that you don’t want to miss.

·       Rafia Khas

This is one of the most exclusive collections of Rafia that you will find on their website. And one of the many reasons that it is topping out the list is because they are traditional wear that is hand-embellished.

The refined designs are constructed with outstanding elements such as zardozi, gota work, and resham. You can only admire the craft by looking at the details present on the dress.

There is no harm in exploring such items at reasonable prices if you are looking for some wedding dresses and bridal outfits.

·       Formal Wear

Everything from embraided folkloric dresses to classic and elegant outfits, ladies designer wear by Rafia is winning the market with their designs. The beautiful collection is available on Blessed Friday discount that is only channeling customers to enjoy formal wear at a low price.

If you want fabulous Chiffon dresses that make your evening outstanding, you must try to discover your favorite from the formal collection by Rafia’s Blessed Friday sale.

·       Luxury Pret

Luxury pret is an expensive investment, and it limits you to buy your favorite selections. Rafia always puts your choices above there, and that is why they are offering some considerable discounts on their Blessed Friday sale that they have recently launched.

You will be able to get a variety of luxury pret at low prices. It will include exquisite Jacquard, Silk, and Viscose fabrics. A perfect solution to your go-to dress collection that is ready to wear.

·       Casual Wear

Isn’t the casual wear easy to get? But does it give you the satisfaction of buying those dresses in such substantial price tags? Now is the time that you realize to get yourself a suitable solution.

You can buy all your unique and favorite designs from Rafia at low prices. And this is all achievable because of the exciting discount offers they present in their Blessed Friday sale.

You can purchase your daily wears such as printed Lawn and Cotton dresses or even try to go with Cambric and Khadar. These stitched dresses are easy going and light on your pockets.

The Bottom Line

The blessed Friday launch of Rafia is a window of opportunity for you to get your desired clothing items and modify your wardrobe at such reduced prices.

 

Lahore (Muhammad Yasir) Work life balance is a continued challenge and has been spotlighted and discussed for generations. However, during the time of COVID-19, the stresses and tensions amplified and working mothers were largely working from home, being schoolteachers for their children who were home, had their spouses at home, and in most cases were responsible for all cooking, cleaning and being the mental health backbone of their households, all the while meeting the needs of bosses or if they were CEOs, ensuring the needs of their employees were met. This is something Lean in refers to as a “double double shift,” and is one of the most talked about and challenging times for women these days.

LADIESFUND hosted an insightful virtual MomBoss workshop featuring dynamic women leaders who are also mothers featuring MPA Sharmila Faruqui, Actor/Humanitarian Sarwat Gilani and CEO of Fulcrum Rukhsana Asghar. Moderated by LADIESFUND President Tara Uzra Dawood at The Buraq Center and broadcast globally live, these three women deliberated the realities and shared insight on how they have built these solid, inspiring lives, and the struggles they face and overcome to make this their reality.

The workshop began with a speech by Alifiyah Anjarwala, a home baker who specializes in lotus cakes. She rued the challenges of work-life balance and wanted to learn how to better manage her time, and keep her children, husband, in-laws and clients all happy. She requested LADIESFUND hold a workshop on this matter, particularly addressing how complicated things had become during COVID-19 lockdowns and challenges. Next, Marium Hussain, founder Leader Creators (a children’s book selling business), spoke about her struggles in work-life balance and presented LADIESFUND with an online raffle contest for a jumbo gift basket made by her brand. These two women – among millions in our nation – are struggling with how to cope with all areas of their life in general, and particularly during lockdown. A special bird’s eye view discussion then took place between Sharmila, Rukhsana and Sarwat on being a Mom while Boss of one’s life and career and in Rukhsana’s case, 15,000 employees, all aired live. Moderated by Tara, the dialogue shared insight on time management, mental health tips, engaging children, managing expectations and self-care.

The discussion was very candid and insightful. Rukhsana spoke at one point about how little kids can also try to blackmail you because of “Mom guilt,” and how children evolve as they age. Sharmila spoke about how she very deliberately manages her time so she doesn’t leave her toddler son for more than 2 hours at a time, and how she has to trick him so that she can sneak out of the house to attend Parliament. Sarwat mentioned the importance of corporate facilities for children with special needs. She is the Ambassador of Special Olympics Pakistan and newly appointed Ambassador of Educate a Girl by LADIESFUND. An exclusive small studio audience featuring a few LADIESFUND members including Nazli Abid, Mariam Madhupurwala, Nusrat Roomi, Ayesha Khalid observed the dialogue, as the event was just prior to the new restrictions. However, it was the more than 12,000 engaged virtual audience who were asking questions throughout the session, and sharing their comments. Maria Hasnain stated, “Love the way sarwat is upbringing her children. Hats off to her.” Komal Arooj added, “Mom guilt is so real.

We need more of such sessions…we feel more normal and energized knowing we all have the same problems and we can find a solution together.” Dr. Fizza Yasmeen said, “All the ladies are very dynamic and powerful.” Zernab Akif added, “A very informative session by ladies for ladies … a truly women empowerment session.” Tanya Ahmad said, “Brilliant conversation!” Batool Memon said, “Such nice tips by Sarwat. Communication with kids as well as husband is very important.” Masooma Buriwala said, ” Others added, “Sharmila Farouqi ma’am you are doing so good n sooo much and along with all this, maintaining yourself so so gracefully,” “We need more of such sessions…we feel more normal n energized knowing we all have the same problems n we can find a solution together,” “Ma’am Rukhsana has done so so much despite raising 2 boys …such an inspiration.” Women joined from across the nation from tiny villages to book cities, as well as around the world. Pakistani-Australian Munazza Imran said from Melbourne, “Shout out to all BossMamas on the panel and around the world.”

Blooming Lane made event arrangements, The Chocolate Queen was speaker gift partner and Nighat Misbah & Depliex Hair & Beauty Partner. The lucky draw basket was won by Yasmeen Shah. A special thank you gift was presented to LADIESFUND by Nazli Abid for this important deep dive into what working moms need to know in 2020.

The useful, successful session is the start of many work-life balance sessions that will be held virtually during COVID-19.

Lahore (Muhammad Yasir) Model and feminist, Mushk Kaleem truly wooed the audience at Huma Adnan’s bridal show today. The House of Amir Adnan featured Huma Adnan’s solo event, with beautiful FnkAsia brides at the outdoor function.

Taking place at Beach Luxury in Karachi, top fashion model Mushk Kaleem made quite the impression with her signature fierce walk while perfecting all the poise and grace a Huma Adnan bride would have. While dressed in beautiful intricate designs and cultural allure, Mushk’s traditional bridal look won the show, with her confident body language and stark beauty, she truly brought out the true spirit and semblance FnkAsia represents.

With fashion and couture evolving over time, Huma Adnan managed to retain a traditional mark of glamour and elegance, debuting handcrafted karigars with their unparalleled craftsmanship, accentuated by the lovely daylight. Mushk Kaleem’s riveting performance on the catwalk was the definition of a bride on her special day, showcasing the stunning work and detail that goes into producing incomparable bridal couture.

With all Standard Operating Procedures (SOPs) being followed, Huma Adnan’s event was truly one to remember, marking the beginning of the wedding season.

Lahore (Muhammad Yasir) Brandverse, Pakistan’s largest, fastest and most technology-driven e-commerce content production company announced today, the multi-year extension of its contract with Khaadi, Pakistan’s leading fashion brand. Under the agreement, Brandverse will continue to act as the exclusive partner for e-commerce content creation & photography across the brand’s e-commerce platforms.

Khaadi has selected Brandverse because the company continuously optimizes its processes to Khaadi’s requirements to ensure timely management of their e-commerce assets. Raza Matin, CEO & Co-founder, of Brandverse said on the occasion, “The business of fashion continues to evolve at a break-neck pace and COVID-19 has made it an imperative for brands to invest in their online store fronts.  We are delighted to build upon our pioneering relationship with the biggest and most innovative fashion brand in Pakistan and enable them to make the most out of the online sales opportunity. We are steadfast in our commitment to provide our clients the fastest, most efficient route to getting their products online, today and tomorrow, whether it is fashion or anything else.”

Ayaz Abdulla, Chief Strategy & E-commerce Officer, Khaadi, said, “We have a proud history of innovation in the world of fashion and we look forward to building our partnership with Brandverse to raise the bar on content creation and e-commerce solutions.”  

On the future of the partnership, Raza Matin said “The renewal of this agreement is proof of Khaadi’s willingness to try new things, with new people and the professionalism of the Brandverse team that has delivered outstanding value for our clients. We are excited to continue to disrupt and set new standards of user experiences within the fashion vertical in Pakistan and beyond.”

 

 

Karachi (Muhammad Yasir) With the increase of online businesses in Pakistan and abroad, a number of new ventures have popped up and are making their mark. One of them is Celebshop, the first of its kind e-commerce which introduces Social Commerce in Pakistan with boutiques co-owned by Pakistan’s very own celebrity influencers.

The online store is slowly but gradually making waves as it boasts planned presence of more than 100 celebrities and 150+ brands on its platform. What makes the concept of Celebshop utterly unique is that it connects celebrity influencers with brands and consumers through style aspiration. This isn’t the same as endorsement as the products present in the boutiques are curated by the celebrities themselves. In other words, consumers are not just buying products, they are buying a ‘look’ put together by the boutique co-owners.

“Market Expansion in Pakistan has been extremely promising with Fashion alone accounting for 69% of the ecommerce Revenue, followed by Electronics and Media with 13% and Personal Care at 9% in 2019.” says Saad Ali, Co-Founder, Chief Operating Officer Celebshop and CEO of the Pakistan Fashion Design Council. “With 37 Million Active Social Media users in the country, it goes without saying that social commerce, a concept that combines Social Media and eCommerce, is the next big step for Pakistan’s digital industry.”

The brands present on the platform range from high-end, luxury names such as Dolce and Gabbana to our local powerhouses such as Generation and Limelight. From accessories to perfumes, nothing has been left unattended. What’s more; there are products of all price ranges available so that the consumer has a variety to choose from.

Celebshop.pk has both Pakistan’s male and female celebrity influencers. From Ahsan Khan’s go-to grooming products to Ayesha Omar’s skincare staples, users can buy them straight from the respective celebrity’s boutique. Other celebrities include Aiman Khan, Minal Khan, Nausheen Shah, Nadia Hussain, Sunita Marshall, Sanam Saeed, Fahad Mustafa, Yashma Gill and Faysal Qureshi to name a few.

“We here at Celebshop want to bring all leading brands across categories under one umbrella. Influencer support will only enhance their selling potential to the next level; making it a win-win situation for everyone involved; brands, celebrities, and consumers” Saad Added, “Influencer marketing and brand promise together can give consumers a retail experience like never before.”

Celebshop aims to revolutionize the consumption of fashion and beauty products in an authentic way. With products available at competitive prices and unlimited contact with the industry’s latest trends backed by the very people who shape them, this platform is all set to become a powerful lifestyle hub.

Lahore (Muhammad Yasir) Multi-award winning fashion house Sania Maskatiya has released Drop Three from the limited edition line of accessible prêt-wear, ESSENTIALS by Sania Maskatiya.

The line is an ode to the brands signature cuts and craftsmanship, in beautiful summery hues designed for day-to-day essential wearability and comfort as fashion staples made specially for customers to embrace a new kind of summer.

Elegantly cut with emphasis on form, in a rich and vibrant colour palettes, Drop Three is quintessentially house esthetic comprising of comfy, cozy lawn and cotton outfits rendered with delicate embroideries and florals prints, that can be worn season after season.

Indeed, Sania Maskatiya has always been at the forefront of fashion evolution, among the first to proactively focus on digital marketing and e-commerce. Indeed, particularly during the global crisis brought by COVID-19, the Sania Maskatiya brand has proactively shifted its key focus to digital retail. 

ZEENAT Edit I comprises of ‘The Bridals’ and ‘The Velvet Edit’

Lahore (Muhammad Yasir)  Multi-award winning fashion house Sania Maskatiya has proudly launched ZEENAT – The Winter Festive 2020 Edit I – a collection which combines ‘decoration’ and ‘beauty’, two core elements of fashion.

Indeed, ZEENAT is a collection of bridals, festive and formal wear where each garment is meticulously handcrafted with rich detailed embroideries in alluring fabrics. Featuring delicate tulles, fine velvets and soft silks, this collection is unique with a dramatic flair; a perfect celebration of our rich textile heritage.

ZEENAT – The Winter Festive 2020 Collection Edit I, comprises The Velvet Edit and The Bridals.

The Velvet Edit is a range of five festive garments with hand embellished details on rich, deep jewel tones.

The Bridals is a curated collection of seven bridal looks that embody elegance with silhouettes inspired by our royal subcontinental heritage. Our key focus remains on handcrafting intricate patterns and motifs with embellished embroideries on textural fabrics.

Available in multiple size options, orders for the collection can be placed via phone call, WhatsApp, online at www.saniamaskatiya.com or at the flagship stores.

Rana’s own search for an attractive yet functional beach bag caused her to customize her own straw

bag for the beach. She adorned the sustainable straw bag with an embroidered ‘evil eye’ motif. The positive comments from friends and strangers alike made her realize there was an appetite for personalized, high quality beach accessories, not available elsewhere.

 

• Rana Dabbous designs and hand-crafts each Candy & Lola order with her team
• Rana employs 4 women at her atelier in Dubai, and supports 3 widow women in Lahore,

Pakistan, who crochet the decor for the bags

• There is no inventory, each bag is made to order, and must pass a stringent quality test

Candy & Lola products are made from the finest quality, sustainable materials in the world. There is no plastic, or any man-made materials used in their production. They are both practical and fashionable, and have been further elevated in the fashion stakes by their recent collaboration with Burberry.

Rana says the Candy & Lola x Burberry partnership was a perfect fit, with both brands sharing a passion for craftsmanship, quality and attention to detail. “Our unique collection with Burberry has carved out a niche, with designs that double as works of art and serve as the perfect complement to our handcrafted hats and baskets in this industry”.

If you’re looking for the perfect, unique beach accessories for your winter break in the sun, or a complete one off gift for a loved one, then Candy & Lola will be certain to turn heads, and make the wearer the center of attention.

Candy & Lola will soon expand into offering beach towels, sandals and other accessories.