Category: Health

Karachi

Lahore (Muhammad Yasir) Shan Foods’ recent campaign #KhaanaWithParosi developed with Ogilvy Pakistan secured the prestigious Silver Award in the food category at the APAC Effie Awards, 2018 held in Singapore.
‘The Effie Awards’ is a prominent global platform where being recognized amongst thousands of submissions from around the globe is an unprecedented achievement and Shan Food’s is Pakistan’s’ first indigenous brand to have achieved this.
#KhaanaWithParosi touched upon a relevant cultural & religious insight of maintaining relationships & sharing food with neighbors. The insight was taken a step further demonstrating hospitality & inclusiveness of our society with our geographical neighbor China, featuring a Chinese woman adjusting to her new life in Lahore winning hearts and breaking barriers through food. The campaign coincided with the onset of the CPEC arrangement involving the development of an economic corridor with China leading to an influx of Chinese citizens.
The campaign hit the right cords with consumers across the world & came to be known as one of the most viral campaigns in Pakistan’s media history receiving organic coverage from renowned local and international media platforms like CNN, BBC, RadioMirchi, Dawn etc. Shans ‘real authentic taste’ has captivated hearts and minds globally and continues to raise Pakistan’s flag high around the world.

By (Mustafa Hussain)

LG PuriCare Air Purifiers can remove nearly 100 Per cent of all airborne particles at home

LG’s PuriCare ensures the health and well-being of your family with a host of Innovative technologies to tackle asthma that are endorsed by the Swedish Asthma and Allergy Association (SAAA).

The quality of the air we breathe has a direct impact on our health and well-being, this applies not just to our environment, but indoors as well- where we spend a majority of our time. Children babies and pregnant women are particularly susceptible to airborne allergens that could cause respiratory ailments like asthma , and keeping the indoor environment safe from allergens is crucial to ensuring they remain health and illness-free.

Chronic respiratory illnesses like asthma affect millions across the globe, and the UAE is no exception. There is no cure for asthma, but it can be prevented and the symptoms alleviated. These symptoms include breathlessness, chest tightness, coughing and wheezing, that many do not recognise as symptoms of asthma, resulting in the condition going untreated. However, ensuring that the home is free of dust, particulate matter, harmful pollutants, moulds, fungal spores, mites and other allergens is one of the best lines of defence against asthma. To tackle this, LG has brought its technological innovations to its range of PuriCare Air Purifiers, using comprehensive filtration methods to ensure that even the minutest of particulate matter, harmful gases and allergens are eliminated from the indoor environment, resulting in the purest air for your family and loved ones.

The technology is so effective that the SAAA — Sweden’s leading educators on the topic, dedicated to improving conditions and understanding of people affected by the allergies and asthma — has given LG’s PuriCare range its highest certification. The certification recognises the LG PuriCare Air Purifier’s ability to remove nearly 100 per cent of all airborne particles, including ultra-fine dust, harmful gases like formaldehyde, smog and allergens that could cause asthma or affect those already suffering from respiratory illnesses.

 With summer upon us, respiratory illnesses are likely to be on the rise with the changing weather conditions. It is also the time when many families aim to spend quality time together indoors to beat the heat and humidity outdoors. To ensure your family breathes clean, allergen-free air indoors, an air purifier is a cost-effective, eco-friendly, energy efficient and green solution. This list will guide you through the key factors to consider when purchasing an air purifier and demonstrate why the LG PuriCare range of air purifiers is the ideal solution for your home.

360° purification

An air purifier should be able to filter the air from anywhere in your home, delivering clean, filtered air to every corner efficiently. LG PuriCare offers 360° filtration and coverage to ensure your loved ones can breathe clean, allergen-free air no matter where they are in the room or home. Its Clean Boost technology further enhances the range of coverage; ensuring clean air reaches even the farthest corner of your home.

Baby care

Young children, infants and toddlers are particularly susceptible to particulate matter and airborne allergens, which is why it is doubly important to ensure clean air around them. Conventionally, air purifiers are designed to distribute air using convectional currents, sending air up and around for spatial coverage. However, this method does not distribute air evenly at ground level, which is usually where toddlers play or crawl. LG’s specially designed PuriCare air purifiers have independently operational lower ducts to ensure that clean, filtered air is distributed at the ideal height for infants and toddlers.

Smart sensor and display

Most harmful indoor pollutants are odourless and not easily detectable. These gases could spread through your home and cause respiratory illnesses and allergies, especially if there is a lack of proper ventilation. The LG PuriCare range is equipped with a smart PM 1.0 and gas sensor that provides real-time readings of your indoor odours and particulate levels. The colour-coded Distinct Odour Level Indicator independently displays  and controls the odour quality indoors, even when the air pollution level is at its cleanest.

LG has brought its technological innovations to its range of PuriCare Air Purifiers, using comprehensive filtration methods to ensure that even the minutest of particulate matter, harmful gases and allergens are eliminated from the indoor environment, resulting in the purest air for your family and loved ones.

Portability and design

It is important to consider portability and design when choosing the right air purifier for your family. Sharp edges or a clunky design may be dangerous with toddlers or small children.  Heavy air purifiers, especially those with a tower design could fall or tip over, causing injury and/or damage. Some air purifiers may advertise more features, but might it come at the cost of being bulky and heavy. Cleaning and maintaining the air purifier and its filters might also be cumbersome.  The LG PuriCare range comes with none of these drawbacks, but all the benefits of a highly functional and efficient air purifier. This means peace of mind for you and your whole family.

Six-step comprehensive filtration

At the heart of every air purifier is a filtration system designed to remove particulate matter from ambient air. This is usually categorised as PM, followed by a number, which denotes the size of the particles in micrometres (µm). While most air purifiers provide filtration of PM 10 and 2.5, LG’s PuriCare range offers PM 1.0 filtration as well. This comprehensive filtration protection ensures the allergens and PM substances usually associated with triggering asthma attacks and other respiratory conditions are completely removed from the home. The LG PuriCare uses a six-step process to achieve this, ensuring you and your family breathe in only the cleanest air indoors:

Step 1: Large dust removal (PM 10)

Step 2: Dust storm/Ultra-fine dust removal (PM 2.5)

Step 3: Allergy removal

Step 4: Living environment odours,including ammonia (PM 1.0)

Step 5: Volatile Organic Compounds(PM 1.0)

Step 6: Smog compounds (PM 1.0)

Seamless Connectivity:

As Internet of Things (IOT) permeates every household, you an air purifier that also offers seamless connectivity with your other devices. LG makes managing your smart appliances easy using the SmartThinQ app (available on Android and iOS). SmartThinQ has an intelligent algorithm that gets smarter the more you use your appliances via the app, remembering usage habits and data to better anticipate your needs. Using the app, you can check in on your PuriCare air purifier from anywhere, monitoring the dust level, filter maintenance and even get alerts on the air quality inside your home as detected by PuriCare’s myriad sensors. The LG PuriCare range of products SmartThinQ gives you high quality  performance  and  efficient,  seamless operation.

Facebook announces “Blood Donations”, a dedicated space on Facebook on World Blood Donor Day, will make it easy for people to find related information to blood donation drives, requests, and nearby blood banks

Karachi (Muhammad Yasir) – Today, in support of World Blood Donor Day on June 14, we are launching Blood Donations on Facebook, a new center where people in Pakistan, Bangladesh, Brazil, and India can find opportunities to donate nearby. We are also running a campaign in these countries to raise awareness of blood shortage and the importance and impact of donating.

People who visit Blood Donations on Facebook can also sign up to be a blood donor to get notified directly when there is a need for blood nearby. To date, more than 10 million people have signed up and thousands of donations have been facilitated through Facebook.

Blood Donations on Facebook

We know that when donors have information and opportunities to give, they step up to help. But often donors don’t know where and when to donate. Blood Donations on Facebook shows people opportunities to donate in their city, including nearby blood donation events, requests for blood donors and blood banks. We have also made it easy for organizations to add requests and events to the center. People will be able to access Blood Donations on Facebook from the explore menu on their device.
World Blood Donor Day Campaign

In many countries, including Pakistan, blood donations are typically at their lowest during May and June. To help raise awareness of the shortage and the need for donations, Facebook will be running a campaign through the month of June to encourage people to donate blood, share stories of people who have saved lives using these features, and educate people about the process of donating blood.
Professor Hasan Abbas Zaheer, National Coordinator, Safe Blood Transfusion Programme explains, “During the summer vacations and in the holy month of Ramadan blood donation rates fall in Pakistan and the past few years these times have overlapped and caused real hardship to the patients, particularly the large population of transfusion dependent thalassaemia patients.

Our blood banks thus face an urgent need to collect blood through repeat donations from our regular donors and also by recruiting (and retaining) more new donors to ensure replenishment of blood stocks from a low-risk population to maintain the smooth functioning of the system. The government’s Safe Blood Transfusion Programme welcomes Blood Donations through Facebook which make it easier for people to support their local blood donation events and respond to requests for blood donations. Remember your one blood donation can help save the lives of three different patients.”

Shasha S. shared her recent experience, “My father had to have open heart surgery and the hospital told us we needed to find 6 donors to fulfil the blood requirements. Unfortunately our friends and contacts were unable to donate as they were fasting. Lucky I remembered the Blood Donation feature on Facebook, and quickly clicked on the icon, shared my father’s blood type and details of where people could donate. Within hours, two strangers came forward to donate blood to my father. My family is so grateful, we were so worried that we would be unable to find the blood we needed, but through Facebook we found extra help we needed. Today my father is getting better every day and I encourage everyone to sign up as a donor.”

We hope that by raising awareness and letting people know where and when they can donate, we can increase blood donations and contribute to a more sustainable blood supply.

 

Lahore (Qasim Ali) Every year an estimated 5000 to 9000 new patients of thalassaemia are diagnosed, the blood disorder which is found to affect children, requires blood transfusion every month and the complications that require constant expensive treatment. According to estimates, around 5pc – 10 million – of Pakistanis carry the genes for the disease, and around 5,000 children are born with thalassaemia major every year. Half of the affected children succumb before they reach adulthood due to the treatment options not being affordable for all said, Dr. Yasmeen Ehsan(Project Coordinator, Punjab Thalassaemia Prevention Program) while addressing a one day symposium held by City Lab & Research Centre at Department of Microbiology and Molecular Genetics, Punjab University Lahore. One day symposium was organized by City Lab & Research Centre, Lahore to raise awareness about the thalassaemia and importance of blood donation. While addressing at the symposium Dr. Muhammad Faisal Bashir, PhD (Molecular Virology) CEO City Lab & Research Centre, Lahore said that their lab is providing authentic screening tests for thalassaemia and other diseases like HIV, Hepatitis C & B etc. He further said that City lab is providing cost effective, latest screening and test facilities to millions of patients, maintaining international standards and providing cost effective diagnostic services, through its network of franchise spread across the country.

Dr. Saima Farhan Consultant, Hematologist Children Hospital, Lahore shared that a major cause of Thalassaemia is cousin marriage, senior Hematologist further added that there are three kinds of thalassaemia: major, intermedia and minor. An individual with thalassaemia major suffers from the disease their entire life, while people with thalassaemia intermedia are at risk of developing thalassaemia major at any time. People with thalassaemia minor carry the trait for thalassaemia major, and can transmit it to their children, but children only suffer from thalassaemia major if they inherit it from both parents. Dr Saima opined the need of good diagnostic labs and research centre like City Lab & Research Centre to detect the disease.

Dr. Saba Riaz and Dr. Shabana Assistant Professor, Punjab University, Mrs. UzmaIrfan Lecturer, Women University Multan and a large no of students, pathologists, and academic attended the symposium.

Lahore (Muhammad Yasir)  Getz Pharma, on behalf of South Asian Federation of Endocrine Societies (SAFES) & South Asian Federation of Obstetrics and Gynaecology (SAFOG), held a launch meeting of Gestational Diabetes Mellitus (GDM) guidelines.
 
Eminent endocrinologists, gynecologists and dignitaries were invited at the launch ceremony to talk about the first ever guidelines for the management of GDM for the South Asian region. These guidelines were developed by SAFES in collaboration with SAFOG.

Key attendees of the event included Dr. Abbas Raza – President – SAFES (South Asian Federation of Endocrine Societies); Dr. Rubina Sohail – President – SAFOG (South Asian Federation of Obstetrics and Gynaecology); Dr. Ali Jawa – President – PES (Pakistan Endocrine Society); Dr. Faisal Masood Qureshi – Vice President – American College of Clinical Endocrinology – Pakistan Chapter; Dr. Khursheed A Khan – Head of Department – Allama Iqbal Medical College/Jinnah hospital; Dr. Fawad Randhawa – Vice President Punjab – PES – Pakistan Endocrine Society; Dr. Aisha Sheikh – Vice President Sindh – PES – Pakistan Endocrine Society; Dr. Bilal Bin Younus – Head of Department – SiDER -Shalamar Institute of Health Sciences; Dr. Noman Uddin – Director Business Unit Cardio metabolic Division – Getz Pharma; Dr. Nadia Hussain – Ambassador for the cause of Women & Diabetes / Model / Actor / Entrepreneur & Fashion Designer and Ms. Uzma Manzar – Chief Executive Platform / Chairperson Standing Committee LCCI / Director Hamara Pakistan Trust who spoke to the media on the occasion.

GDM is associated with serious complications and may cause adverse foetal outcomes, “Despite the fact that challenge of diabetes and endocrine disorders looms large in our society, there are still millions of diabetic patients who are denied the benefits of Diabetic care and no set form of research or guidelines are present which specifically caters the need of the region,” said Dr. Abbas Raza, additionally sharing his vision to elevate the diabetic care standards in South Asia to be at par with developed countries.
 
“Getz Pharma is the first and only pharmaceutical company in Pakistan with a manufacturing facility pre-qualified by World Health Organization (WHO) and certified for Good Manufacturing Practices by Pharmaceutical Inspection Cooperation Scheme (PIC/S). These accreditations speaks of our commitment to the patients’ health and quality of life,” said Dr. Noman Uddin, adding, “Our collaboration with SAFES to disseminate these guidelines throughout the Pakistani healthcare community shows our commitment and passion to promoting better management of diabetes.”

South Asian Federation of Endocrine Societies (SAFES) & South Asian Federation of Obstetrics and Gynaecology (SAFOG) is an association of international professional bodies in South Asia, societies of Bangladesh, India, Nepal, Pakistan, Sri Lanka and Maldives to focus and support region-specific issues of Endocrinology, Diabetes, Metabolic disorders, Obstetrics and Gynaecology.

Both independent authorities have joined hands to conduct extensive research on GDM and have agreed to minimize this disease situation with various social and educational initiatives in collaboration with philanthropic organizations and institutions like Getz Pharma.

The advisory board lauded the efforts of Getz Pharma for highlighting the cause and discussed the next action steps.

Lahore (Muhammad Yasir)  As another first in Pakistan, TPL Life has launched Pakistan’s first epidemic based insurance products which can be bought online from the company’s website – and all it takes is less than 3 minutes to make the purchase through TPL Life’s end to end digital processes.

As an initiation, TPL Life has launched 3 Epidemic Insurance Products which offer financial assistance to the consumers in case of suffering from Mosquito Borne &/or Water Borne illnesses such as Malaria, Dengue, Chikungunya, Yellow Fever, Cholera, Hepatitis A and E, Typhoid, Diarrhea and Naegleria Fowleri.

The company has made it a point to keep the acquisition and claim processes as easy as possible and hence these products can be bought directly from TPL Life Insurance’s website, without going through the hassles of paperwork and unnecessary delays. TPL Life Insurance has a huge network of panel hospitals across the country inclusive of remote rural areas, where its customers can avail cashless claim services against their medical expenses.

Speaking at the occasion, Mr. Faisal Abbasi, CEO – TPL Life Insurance said, “We understand today’s needs of our customers. Epidemics related to mosquitoes and water are a reality and people face them every now and then resulting in a lot of medical expenses. Our Mosquito Shield, Water Shield and Hybrid Shield are the answer to the growing demand of our customers. Anyone with access to internet can get insured in less than 3 minutes via our end to end digital processes.”

TPL Life provides innovative life and health insurance products which adhere to international standards and address the divergent needs of Pakistanis. The company came into existence with a mandate of providing top-notch quality and affordable insurance solutions based on the strength of their seasoned professionals.

Further information about TPL Life Muavin can be gathered from the company’s website.

 

Ferozsons Laboratories Limited partners with PanTheryx Inc. USA to introduce DiaResQ

Lahore (Muhammad Yasir) –   Ferozsons Laboratories Limited, a publicly listed healthcare company has partnered with PanTheryx Inc. an innovative US life science company, to launch DiaResQ sachets, a breakthrough nutritional innovation for diarrhoea relief in children and adults. The product was included among the world’s 30 leading healthcare innovations that show promise in transforming global health by 2030, in the “Reimagining Global Health, Innovation Countdown 2030” report, produced by PATH, and supported by Bill & Melinda Gates Foundation, USAID and Ministry of Foreign Affairs, Norway.¹ DiaResQ gives physicians an option for a highly effective nature-based treatment of diarrhoea, a disease that annually claims the lives of over 125,000 children under the age of 5 in Pakistan alone.

According to UNICEF, diarrhoea is a leading killer of children, accounting for approximately 8 per cent of all deaths among children under age 5 worldwide in 2016. This translates to over 1,300 young children dying each day, or about 480,000 children a year.²  Pediatric diarrhoea  is reported as the 2nd leading cause of death in children under 5 years of age in Pakistan, second only to pneumonia. One in every ten child dies before reaching their 5^thbirthday.  

Scott Hyman, the Senior Vice President of PanTheryx, Inc. said, “At PanTheryx, we believe that GI health is a basic right of all people, regardless of their socio-economic status, politics and we are totally dedicated to insuring that even the poorest and hardest to reach populations have access to our products.  Our partnership with Ferozsons and the launch of DiaResQ in Pakistan is a true milestone for us as we work to fulfill that mission.  As a company, they share our vision for the vast potential that nutritional interventions have to reduce the high number of deaths due to diarrhoeal disease, and to to dramatically impact the burden caused by diarrhoea improving the overall quality of life for families across Pakistan.”

DiaResQ supplements use of oral rehydration solution and zinc by providing nutrients for intestinal repair. Most children that suffer from diarrhoea in Pakistan are also reported to be malnourished. According to a study published by the British Medical Journal (BMJ), demonstrated the efficacy of DiaResQ in treating acute childhood diarrhoea caused by the most common pathogens. Ninety-six percent (96%) of the diarrhoea cases resolved with one dose of DiaResQ taken for three days – it significantly reduced fifty-six percent (56%) diarrhea episodes at day 1 of treatment as well.

Osman Khalid Waheed, the CEO of Ferozsons Laboratories Limited said, “Ferozsons is a patient-centered company committed to introducing breakthrough therapies in a number of challenging disease areas in Pakistan. We have recently started working in mother and child health with international partners like PanTheryx, Inc. and are confident that such innovations will contribute to reducing child mortality and ultimately help Pakistan achieve its Sustainable Development Goals around health.”

DiaResQ is recommended for children above 6 months of age and is currently available in across Asia and Africa in addition to the United States. For more information, please visit www.ferozsons-labs.com

Lahore (Muhammad Yasir) Reckitt Benckiser (RB) was invited to share their signature program on diarrhoea reduction, ‘Safai Nama’, at the South Asian Conference on Sanitation (SACOSAN) being held in Serena Hotel in Islamabad. RB Pakistan’s Safai Nama under their global “Save a Child Every Minute” campaign aims to reduce the infant mortality rate due to diarrhoea for children under the age of 5.

Safai Nama uses the seven-point plan prescribed by the World Health Organization (WHO) and UNICEF to educate and encourage rural households for better health and hygiene. The aim is to reduce deaths caused by diarrhoea by making people adopt healthier practices as part of their daily routines. This eventually helps reduce the daunting number of 53,000 children dying because of the disease every year.

SACOSAN is a government led biennial convention, held on a rotational basis in each member country which includes Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka. This year Pakistan is hosting the conference for the second time. SACOSAN has been instrumental in generating a political will and commitment towards better sanitation and hygiene promotion in the South Asian region over a decade. It acts as a great forum for all member countries to share experiences, lessons and best-in-class examples for others to adopt and execute. RB’s Safai Nama program being implemented in partnership with the government and social sector is one of such example being shared.

“RB envisions a world where people are healthier and live better. This defines our purpose to make a difference by giving people innovative solutions for healthier lives and happier homes. ‘Save a Child Every Minute’ is providing the much-needed knowledge and awareness to the rural communities. I am very proud to present the success of this initiative in Pakistan at the SACOSAN”, stated Sandra Hennessey, Global Charity Partnerships Manager, RB.

“Safai Nama is part of our bigger national initiative, Hoga Saaf Pakistan. This specific program has been flaring quite well in partnership with the HUD & PHED department of the Punjab Government along with the social sector to educate rural communities on health and hygiene. RB Pakistan is committed to ensure a healthier, cleaner Pakistan and will keep on ensuring efforts like these to bring in sustainable change for the betterment of our country,” said Fahad Ashraf, Chief Executive RB Pakistan.

Lahore – Reckitt Benckiser (RB), the makers of Dettol and Harpic, seeded the importance of hygiene and cleanliness to the masses through the much-heralded platform of Pakistan Super League (PSL). This was an extension of RB’s severalinitiatives which are fostering a culture of hygiene and cleanliness in the country, under their pledge for “Hoga Saaf Pakistan”. Through this nationwide movement, RB has been working on raising awareness and providing infrastructural support throughboth rural and urban on-ground interventions.

Capitalizing on PSL’s massive popularity and viewership, the idea was to encourage self-driven cleanliness amongst the audience through commentary endorsements and reviews alongside on-screenscrolls and videos throughout all matches. The desired outcome was to make individuals take responsibility of cleanliness around them by making “Hoga Saaf Pakistan” every Pakistani’s motivation and mantra. For instance, the intelligent integration atthe time of the toss was aimed at capturing even a sliver of attention so as to convey the key message while instilling a sense of responsibility with a fun flair.

In addition to reaching the masses through the TV screen to make “Saaf Pakistan”’ a reality, the campaign also encouraged the audience on-ground within matches to take responsibilityand maintain cleanliness. RB collaborated with the Lahore Waste Management Company (LWMC) to ensure “Clean Stadium Days” at Gaddafi Stadium, as they maintained proper waste management protocols to maximize the impact of the campaign and its key message in Lahore.In Karachi, the approach was to lead by example and take responsibility of your own waste where university students and professionals volunteered for Hoga Saaf Pakistan to properly dispose of their own garbage for others to follow suit in a similar manner.

Hoga Saaf Pakistan has been taking the lead in empowering the individuals of Pakistan in creating impact and encouraging a more community-led participation for a cleaner ecosystem. Underthis campaign, RB has been organizing various pro-environment activities such as massive cleanliness and plantation drives across the country while extensively educating school and university going students, expecting mothers and adults on cleanlinessand hygiene in both rural and urban areas.

Speaking about the initiative, Fahad Ashraf – Chief Executive and GM Health, RB Pakistan said, “RB is fully committed to ensure healthier lives and happier homes for fellow Pakistanis and wewill continue to lead and support such initiatives for a healthier and cleaner Pakistan. Partnering with PSL was a move to extend our mission of ‘Hoga Saaf Pakistan’ to millions of Pakistanis. We have a calendar full of ‘Hoga Saaf Pakistan’ activities throughoutthe year to continue reminding all of us that keeping ourselves, our homes and our neighbourhoods clean is the responsibility of each & every Pakistani. While the journey of PSL 2018 has ended here, ours has just begun!”

 

Lahore –  One of the country’s most admired food brands, Peek Freans conducted a first-of-its-kind onground three days activation campaign at Dolmen Mall in Karachi in order to launch their newest addition in the family called “Peek Freans Cake Up,” which comprises of a range of centre-filled cupcakes. This followed similar activities across Lahore and Islamabad in previous weeks.

Capturing the essence of #RealGoodnessInside, two different but very well connected activities were held at Dolmen Mall Clifton to deliver an exciting and fun experience to the visitors. The activation brought together kids and families who were engaged in various interactive games and entertaining exhibits.

The Cake Up Factory, that had already been through three different cities and 4 malls, was set up at the mall, receiving loads of raving responses. The 3D game allowed kids and even their parents to create their own cupcakes by playing through the entire baking process. To take a chapter out of technology, the entire game was completely immersive, with pictures of consumers engaging in mixing, baking and filling having pictures emailed to them as memorabilia.

As part of the first class experiential leg of the activation campaign, The Real Goodness Tunnel added more flavor to the experience by allowing visitors to immerse in a world of strawberry, caramel and chocolate scents as they glided through the tunnel. The consumers walking into the mall were bemused by the giant tunnel-like-structure that had propped up overnight atop the main escalator of the malls’ atrium, taking one on a 23-second journey through the world of Cake Up. Upon exiting the visitors received a free Peek Freans Cake Up to try out the delectable difference. In this way all of their senses of sight, sound, taste and touch were activated at the same time – a process referred to as sensory marketing.

Being one of the leading brands on the block, Peek Freans has launched various exciting and memorable campaigns from time to time. From the instant classic advertising that launched the country’s largest biscuit brand Sooper to the recent innovations of Chocolicious and Jam Delight, English Biscuit Manufacturers Pvt. Ltd. (Makers of Peek Freans in Pakistan) has held successful executions and promotional campaigns including advertising, outdoor, in-store activation as well as experiential, PR and digital elements.

With a purpose to launch their latest brand Peek Freans Cake Up, an announcer campaign was executed earlier to build hype and trial around the product, which was later followed by Pakistan’s most viral TVC – #RealRishtey, with 20million+ views within 20 days on social media only.

The activation concluded at the end of the weekend, making sure that its visitors had a spectacular experience of #RealGoodnessInside the mall with lots of fun and entertainment.