Category: Entertainment

Lahore (Nut Desk)

We are in the digital age, where most things in our lives are now online or in some way require the use of the Internet. Whether it’s education, business, clothing, shopping, banking or more, you can’t imagine life without a global network. We live in the “age of the Internet”.

We can consider ourselves blessed because we can sit somewhere, we can achieve almost anywhere or anything in the world. We should not visit places in person or travel thousands of miles; everything is on your devices. The strangest thing is that we no longer have to promote our products with vouchers, newspapers or printed matter.

Now we can do all this on social networks such as companies, brands, albums, songs and so on. To do this, you need the help of a professional who will help you achieve high awareness and success and help you reach more people and gain customers. A very famous man in the field is Haris Siyal aka Harry Dada. Harry has more than 15 years of experience in event management, marketing, promotion, media and communications.

It provides services to many international organizations, event management companies, media marketing organizations and suppliers in the field of event management, marketing, artist promotion, market promotion, communication and activation. on the market. He has worked with many national and international brands, celebrities and agencies. So if you are looking for professional help in this area, Harry is your man! You can find Harry Dada at harrydada.com.

 

~Featuring Nauman Ijaz and Saba Qamar, the show conveys a new meaning of true love ~

Lahore (Muhammad Yasir) Copious love stories exist around us, each one equally unique. However, it’s time the conventional mould built by society is dropped and the meaning of true love is explored through a new lens. ZEE5Global’sZindagi original “Mrs.& Mr. Shameem” is set to premiere globally on 11^th Marchon ZEE5 Global, the largest platform for South Asian Content,and paints a real picture of love for the viewers, one that originates from a sense of belonging and friendship.

Featuring prominent actors Saba Qamarand Nauman Ijaz as Mrs.& Mr. Shameem; the series is directed by noted director Kashif Nisar who has helmed several artistic drama series including shows Dumpukht – Aatish E Ishq, and O Rangreza. The show has been written by Sajjad Gul(Saji), a contemporary playwright with a focus on social issues who is also the writer of the show – O Rangreza.

Archana Anand, Chief Business Officer, ZEE5 Global, said, “Our audiences across the globe are always eager to discover all the contemporary stories that are coming out of South Asia. We are happy to now expand our rich content library with the upcoming Mrs. & Mr. Shameem, a story of two people and their unique love story.”

Speaking about the seriesShailja Kejriwal, Chief Creative Officer, Special Projects, Zee Entertainment Enterprises Ltd. shares, “Mrs.& Mr. Shameem aims at redefining the meaning of true love and at the same time challenges society’s preconceived gender biases. It is an uncommon bond of two people based on nothing superficial.”

Shedding light on the series, Director Kashif Nisar shares, “It is the story of Shameem who embodies effeminate traits while Umaina is outspoken and bold in her ways. Despite their significant personality differences, there develops a beautiful bond between them of love, respect and companionship.”

Sharing his thoughts on the show writer Sajjad Gul (Saji) says, “It isa contemporary story which traces the journey of Umaina and Shameemaka Mrs. & Mr. Shameem who discover love in its unusual ways and the show challenges the gender barriers that exist in society. We hope that the audience connects with the story as it presents a fresh perspective on love.”

Produced by Kashif Nisar and Misbah Shafique, Mrs.& Mr. Shameem is a distinctive love story of a pure bond graduating from friendship to growing old together and everything in between.

Users can download the ZEE5 app from Google Play Store / iOS App Store, on Roku devices, Apple TVs, Android TVs, and Amazon Fire Stick. ZEE5 is also available on www.ZEE5.com .

~A Zindagi original, Mrs. & Mr. Shameemis set to premiere on Friday, 11^th March 2022exclusively on ZEE5 Global~.

 

Lahore (Muhammad Yasir) The new single from Ishrat Made In China is out and we can’t resist dancing to this music. Ishrat Made In China’s newest rap single is simply Buhat Aaala. EveryDay this flicks offers us a cause to reserve our seats for the 3rd. Seems like this song is Lahore Qalandar’s comeback to all these years of battering. “Ayen Janab aap ko tight wala ponka dain” Is what Lahore Qalandars supporters are saying right now.

There couldn’t be a finer tune to celebrate Lahore Qalandar’s historic triumph with this Groovy track by Ishrat Made In China. Is ganay nay End Kardi !!! The new youth anthem is released #comonhhh.

Desi Rap has found its way to films and smashed the internet. The lyrics are so humorous, you’ll find a fresh pun everytime you listen to this song. “Ayen Janab Aap ko Tight Wala Ponka Dain” is what Pakistanis want to chant when they see a hike in petrol prices.

Ishrat Aya Re is the track of the season. It’s making rounds all over the internet due of it’s funny one lines, modern execution, edgy cutting and the outstanding cast. Ishrat Aya Re is a hip hop phenomenon. Every line portrays the spirit of Karachi, it’s dynamic street culture, the hip hop youth and so much more. Timed perfectly with the triumph of Lahore Qalandar, this song is making ripples as supporters are utilising it to commemorate their historic victories.

Lahore (Nut Desk) Legendary classical dancer Zarin Panna was bestowed “Shahkaar Against All Odds Award” for her valuable contribution to the art of dance, despite personal and social challenges. The award was given by Justice ( rtd) Nasira Javed Iqbal, chairperson the jury at a graceful ceremony held at Alhamra on Friday. Versatile theatre actor Usman Zia was awarded the “ Shahkaar Stage the Change” award for excellence in theater.

The awards were instituted in 2020 by Ajoka Theatre to honour the memory of Ajoka’s veteran actor Arshad Durrani and sponsored by his daughter eminent artist Sumaya Durrani and Shahkaar Higher Education Hub. The awards carry shields, designed by Sumaya Durrani, and a cash award. Justice (rtd) Nasira Javed congratulated the awards recipients and appreciated the role of Ajoka in promoting socially meaningful theatre and grooming young talent. Zarin Panna said she was overwhelmed by the honor.

Veteran film writer Pervez Kaleem spoke about Panna’s career while Sohail Warraich traced the growth of Usman Zia’s acting career. Jury Secretary and Ajoka chair Zara Salman talked about the selection process adopted by the jury which included Justice Nasira Iqbal, ex-VC GC University Dr Hassan Amir Shah, poet and playwright Asghar Nadeem Syed, Ajoka General Secretary Sohail Warraich and Visual artist Saira Dar. Video documentaries on Panna and Usman Zia and Late Arshad Durrani were screened during the ceremony.

Sumaya Durrani in her video message talked about the objectives of the Shahkaar projects while Ajoka Executive Director Shahid Nadeem thanked the jury and Lahore Arts Council for their support. The highlight of the ceremony was the Zarin Panna’s impromptu dance performance on audience request. Actor Usman Zia also performed scenes from his famous Ajoka plays “Dara” and “ Bulha”. The event was attended by a large number of artists, film veterans and friends of Ajoka.

Karachi (Muhammad Yasir) The highly anticipated movie “Parde Mein Rehne Do” starring Hania Aamir and Ali Rehman for the first time as the leading pair, saw the release of its trailer and three songs amidst much excitement in a star-studded affair at the Beach Luxury Hotel, Karachi on the evening of Friday, 25^th of February. With movie audiences eagerly awaiting Wajahat Rauf’s fourth feature film “Parde Mein Rehne Do” since the cinemas reopened nationwide, the comedy flick is set to release on Eid-ul-Fitr in theatres throughout Pakistan.

The trailer and song release for this film took place at Beach Luxury Hotel, Karachi with members of the press present to watch the movie trailer, listen to a live performance of some songs from the movie’s soundtrack, and to participate in a Q&A session with the cast and crew. Hosted by Dananeer Mobeen, the ‘pawri’ was on as she first introduced the director, producer and cast, and invited members of the cast and crew to address the audience. The powerful soundtrack, directed by Hassan Ali and Aashir Wajahat left the audience enthralled.

The plot for “Parde Mein Rehne Do” addresses a serious societal issue faced by almost every newly married couple in Pakistan, i.e. the pressure to start their own family without being given a chance to enjoy and explore their life together. Director Wajahat Rauf has addressed this prevalent issue in his uniquely humorous way with this movie, and with the perfect choice of actors brought the characters to life. With a strong supporting cast comprising of veteran actors such as Jawed Sheikh, Saifee Hasan and Noor ul Hassan, this movie is expected to go big at the box office.

Speaking on the occasion, the lead actor Ali Rehman, commented, “It was such a great experience shooting with an amazing team. I’m so proud of ‘Parde Mein Rehne Do’ because not only is it a labor of love, which we worked very hard to shoot during a pandemic, but more importantly it addresses the stigma attached to accepting certain social issues that can really have a big impact on the society as a whole”.

“Parde Mein Rehne Do” is very close to my heart for various reasons. Firstly, because of how beautifully it has been written. How effortlessly Mohsin has talked about a subject so taboo and translated it with such care while incorporating elements of humor. Secondly, if production had to learn what the word ‘efficient’ meant I would send them to Shazia Wajahat, never seen a more professional producer. The director, Wajahat Rauf is an entertainer, and I have not worked with a director whose attention to humorous nuances is this good. Lastly, because it was a team effort, we were all there for each other throughout the shoot. This film is warm, responsible, and funny. Just like my team behind it’, stated the leading lady of the film Hania Aamir on the trailer and songs launch event.

While the much-celebrated Director Wajahat Rauf observed, “For me, ‘Parde Mein Rehne Do’ is a labor of love that addresses an important social issue. I hope to make more films that give out a positive message along with entertaining people.”

“Thoroughly enjoyed working on ‘Parde Mein Rehne Do’, mostly due to the topic this film is based on. It was a pleasure working with actors who I refer to as family and who made every day memorable and fun’, said Shazia Wajahat, the producer of the highly anticipated movie.

“Parde Mein Rehne Do” is the fourth movie releasing under the banner of Showcase Films, a joint venture of the stellar husband wife duo Wajahat Rauf and Shazia Wajahat. Showcase Films has Karachi Se Lahore (2015) – the first Pakistani film that premiered in Hollywood, and its sequel Lahore Se Aagey (2016) – the highest grossing film of the year, along with Chhalawa (2019) to its name.

 

 

Lahore (Muhammad Yasir) Pakistan’s fastest growing digital platform SeePrime has brought yet another intriguing short film for its viewers titled ‘Mr & Mrs Abdullah’ starring Marina Khan, Syed Mohammad Ahmed and Danyal Afzal.

‘Mr & Mrs Abdullah’ follows the story of a happily married old couple, Bano and Abdullah and their son Haris who no longer lives with them. Abdullah’s sickness is consuming him and his son keeps on insisting to send money to which Abdullah refuses and asks Haris to come see his parents. Abdullah cares about his family a lot and wants to ensure that they will be taken care of once he’s gone.

“Mr & Mrs Abdullah is a story that depicts just how fragile life is,” commented Seemeen Naveed, the executive producer and the woman behind SeePrime. “It is an emotional and inspiring tale and the hard work and efforts that have gone into it has made it even more special.”

The captivating story ‘Mr & Mrs Abdullah’ has been penned down by Syed Mohammad Ahmed, co-produced by Ali Hussain and Mahib Bukhari, directed by Faiz and executively produced by none other than Seemeen Naveed. ‘Mr & Mrs Abdullah is now available for viewers’ on SeePrime’s YouTube channel.

Lahore (Muhammad Yasir) Almost a year ago, Spotify – the world’s most popular streaming platform, entered the Pakistani market with a commitment to help local artists reach new fans and build careers, both at home and abroad, through its tools and features that enable artist discovery. 365 days later, Spotify is celebrating its first anniversary by unveiling how Pakistani music is being discovered and enjoyed around the world.

Pakistani artists found a global stage

According to Spotify’s data, there have been over 19,590 songs added to the platform from creators in Pakistan over the past year. Amongst the 184 markets, with 406 million listeners worldwide in which Spotify operates, the top countries listening to Pakistani music are India, the United States and the United Kingdom.

The Spotify data also revealed who are the most-streamed Pakistani artists outside of the country. Atif Aslam became the most-streamed Pakistani artist abroad, with his hits “Kadi Te Has Bol” with Velo Sound Station, “Jeena Jeena (Badlapur)”, and “Tere Sang Yaara” ranking in the top 10 most-streamed songs from Pakistan abroad.

Acclaimed Pakistani singer Rahat Fateh Ali Khan was the second most-streamed Pakistani artist abroad, and his uncle, the legendary qawwali maestro, Nusrat Fateh Ali Khan came in third. Momina Mustehsan landed the fourth spot, and Bilal Saeed came fifth.

“Baari” by Bilal Saeed and Momina Mustehsan, the ultimate love song for millions of listeners, has earned the number one spot as the most-streamed local song abroad. The power duo made another appearance with “Uchiyaan Deewaraan” in the fourth spot, and Momina Mustehsan came in ninth with Adnan Dhool in “Awari”.

Additionally, Rap duo Young Stunners’ hits “Gumaan”, “Don’t Mind” with Rap Demon and “Afsanay” came third, seventh and eighth, respectively.

“Spotify continues to be committed to providing equal opportunities to all local artists, enabling them to connect with a global audience by creating an ecosystem where they can propel their careers, while breaking lingual and cultural barriers,” said Claudius Boller, Managing Director of Spotify MENAP, Bangladesh and Sri Lanka.

Local genres are getting exported across the globe

Pakistani music crossing borders had another notable moment over the past year, with 11% of the Pakistani Indie genre being streamed in the US, seeing a growth of more than 150% globally in the last year.

Additionally, Pakistani Electronic is gaining momentum locally and internationally, with 23% of the genre being streamed in the US, Canada, UK, and Germany, paving the way to a 223% increase in global streams since Spotify’s launch.

Speaking about how things have changed for him since Spotify entered the local scene, Turhan James, a Pakistani electronic music producer, said, “I’m so glad to see that my music is being heard so much since Spotify launched in Pakistan. I personally feel that it has been an absolute game-changer for our music industry. The platform has given artists the opportunity to have their work showcased to millions of people, not just in Pakistan but around the world, while giving listeners the ability to consume music they would never come across. It’s been a blessing!”

Local hip-hop was also amongst the most popular genres abroad. More than 63% of the streams for the genre came from outside the country and witnessed growth in global streams of almost 70%.

Join the celebrations on Spotify Pakistan’s Facebook and Instagram pages.

Lahore (Muhammad Yasir) Last month has been buzzing with the music artists booking studios and sharpening their vocal cords to submit their entries to the Bajao music’s online music competition, Nayi Awaaz. The uptake of the competition has been phenomenal with hundreds of entries pouring in. In a recent post on their social media channels they thanked everyone for the overwhelming response and congratulated all those who had cleared the screening process.

The Bajaoo Music Nayi Awaaz is a one of its kind online music competition. The competition is powered through the social media channels of Bajao.pk, where after an initial screening, videos are being uploaded and people can vote for their favourites using the Bajao App. People will vote first for the top 10, then top 5, and finally the Top 3 winners of the competition. The competition promises cash prizes and the winner will also get an opportunity to get a song produced by a leading music producer. The competition is being hosted by Yashal Shahid, Bilal Khan, and Abdullah Qureshi, while the talented Umair Jaswal, will announce the winners.

Pakistan has no dearth of talent, and the regions music legacy gives birth to rich voice and diversity music genres, styles, and voice qualities, with a unique music style and quality that is not to be found anywhere else. One has to just login to the social media channels of Bajao Music to listen to the beautiful tunes coming from every corner of Pakistan.

In recent months there has been online discussions on the need for providing space and time to new undiscovered voices and lesser-known music talents of Pakistan. Enveloped in the principles of equal opportunity without discrimination and ensuring just coverage to the rich diversity of Pakistani music, Bajao.pk launched an online music talent hunt. There is no dearth of talent in our beloved nation, however, it is hard for those with no inroads to get recognition. Many are left manipulated and untapped. It is heartening to see that finally someone is making an effort to give the underground musicians a chance to showcase their talent.

Another challenge has been a meagre collection of Pakistan music in one place, with hardly any representation in the popular western music portals and apps. The collections are scattered and require a deep search before we get to the soul of Pakistani music. Bajao.pk fills this gap as an indigenous Pakistani portal and app carrying over a million audio and video tracks covering all the golden hits and latest Pakistani and international songs. Users can experience all this and exciting curated playlists ad free on the go, with or without internet access. It is good to finally find the golden voices from the country in one place.

We are waiting to see who emerges as the nayi awaaz and hope to hear the rich melodies hitting the waves and becoming global sensations. Culture is as important to a nation’s growth as its economic and resource growth. It is on us to support, preserve and promote the culture of Pakistan, especially its music.

To stay updates please follow the Bajao.pk Facebook @Bajao and Instagram @Bajaomusic.

Lahore (Muhammad Yasir)   Pakistani singer video director Waqas Chaudhary has become increasingly popular among Indian singers. He has become the first Pakistani video director to direct more than 50 videos so far. Talking to media, Tariq Ghauri, Pooja, Lucky Alappore and other singers started directing video songs from Waqas Chaudhary. Singer said that Pakistanis represent their country wherever they are. I have been present for many years. Two years ago I created a production house under my own name. From this platform, singers from Pakistan, India, Europe, Africa and UAE have been performing their services as directors for other cultural institutions. Other singers including Indian Punjab are recording their videos from me.

So far I have directed more than 50 video songs which is a record. He said that he is also singing along with directing. Last week he released a new video song from his album “Har Wari Jhoot” world wide which has been watched by millions of viewers. I am making videos of singers. Singer and model Waqas Chaudhary while talking said that I have been performing my art in the world of modeling for the last six years. I include Baby Doll, Bihar, Holarhae and Village Song while the new video song “Every Time Lies” has been released this month. He also plans to make films and dramas in the future. The trend of making films is increasing in Pakistan which is a good thing for showbiz circles.

Short Video Sharing Platforms Empower Revival of Endangered Pakistani Regional Dialects through Hashtag Challenges

Lahore (Muhammad Yasir) The world is home to nearly 8 billion people that share between 5000 to 7000 languages amongst them. However, with the pace of globalization and set standards of educational languages, most of the regional dialects are under threat. It is estimated that just 0.2% of the world’s languages are spoken by more than half of the global population. This has led linguists to believe that 50% to 90% of the regional languages will either be endangered or dead by the year 2100.

Pakistan, is the world’s sixth most populous country so it comes as no surprise that there 75 different languages spoken across the nation. 65 of these 75 languages are regional. Sadly, however, 8 of them are endangered. These languages are distinct national assets and protecting them is a holistic responsibility.

Thankfully though, we live in a world where social media spans every part of the world. These platforms play a particularly effective role in highlighting some of the most critical issues, no matter which remote corner of the globe they occur in. Nowadays, short video sharing platforms are garnering renewed hype and applications like Likee, which is amongst the most popular ones in the country, are raising awareness regarding under-rated challenges.

In light of the serious situation of language desertification, Likee launched the #LanguageChallenge to allow Pakistan’s vibrant dialects in achieving the spotlight that they deserve. With 677 total posts and 359 creators engaged, the hashtag generated viewership from nearly 900,000 people. Creators used their mother tongues and regional dialects to highlight how every language is important.

Creators like Romma and FadiRajpoot posted interesting videos comparing common phrases and conversations in some of the mother languages of Pakistan like Urdu, Punjabi, Sindhi, Saraiki and Pashto. The videos drew immense appreciation from their fans and audiences in general, giving the hashtag, the traction that it deserved.

Expressing his views regarding the campaign, Likee representative stated; “As a responsible and audience focused platform, Likee attaches immense importance to the dynamics of markets that it caters too. We want to bring some dialects that are being forgotten to the spotlight. We are glad to have served a unique role in the promotion of regional languages in Pakistan and will continue to introduce such initiatives in the future as well.”

Short video sharing platforms like Likee are playing a conducive role in showcasing some of the most important angles of society. In its essence, this is what social media should aspire to be.