Category: Entertainment

Lahore (Muhammad Yasir) Singer and actor Azeem Dar has completed the audio of his new song “Kya Hoga Meera” which will soon be video recorded in beautiful places of Dubai in which famous model for modeling will be included. The music was composed by Hassan Turk. The great Dar singer-producer from Pakistan based in Dubai belongs to the well-known family of Showbiz. Speaking to the media, the singer Azeem Dar said, I have been very successful in gaining popularity in the world of music and social media due to which my fans are very much appreciating my music work. This new song is also being prepared according to the wishes of my fans. He said that in Pakistan. There is no shortage of talent related to music. I am working in Dubai these days as an actor, singer, producer. I have stepped into the world of showbiz with my hard work. At that time I was busy in world tour and international events. Soon I was recording video song Then I will release this song all over the world.

Lahore (Muhammad Yasir) The talented and versatile Yashma Gill is making her comeback on Geo Entertainment with none other than the charming Shahroze Sabzwari for a new drama ‘Haq Meher’.

Haq Meher follows the story of a young woman caught up in family politics with her marriage at the center of the dispute. Starring in the lead, Yashma Gill is expected to play the role of this obedient desi girl who is expected to live her life according to how other people want her to. The story will catch a glimpse of the transformation of her character as she finally stands up and fights for her rights.

Produced by 7th Sky Entertainment and directed by Barqat Siddiqui, the drama has an ensemble cast including Hammad Farooqui, Harris Waheed, Ayesha Gul, Waseem Abbas, Farhan ali Agha, Fariah Jabeen. It is written by Haneef Chohan and will be airing on GEO TV.

Yashma Gill has had an exemplary journey so far in the industry with some hit blockbusters under her name including Alif, Pyar ke Sadqay, Piya Naam Ka Diya and more. She is an ace performer who knows how to transform into any character and make it her own.

Lahore (Muhammad Yasir) Six Sigma Plus, Salman Iqbal and ARY Films launched the trailer of film, “London Nahi Jaunga”. The trailer premiered at Nueplex Cinemas Karachi on Saturday recently to a full house of press and media, editors, and celebrities from the entertainment fraternity as well as notable directors.

The movie ‘London Nahi Jaunga’ is a romantic comedy with a touch of family drama and, at the same time, lots of passion, intrigue, ambition, and power struggles that encapsulate its journey.

The film stars some of the most powerful names in Pakistani cenima such as Humayun Saeed, Mehwish Hayat, Kubra Khan, Gohar Rasheed, Sohail Ahmed, Vasay Chaudhry, and Saba Hameed. It is produced by Salman Iqbal, Humayun Saeed, Shehzad Nasib and Jerjees Seja. Nadeem Baig is the director of the film. The script is the work of acclaimed writer, Khalil ur Rehman Qamar.

The buzz around the upcoming movie has been electrifying, and it has already garnered a lot of attention with people loving the scale and magnitude that the trailer promises as well as soulful Music to groove to only some of which has been revealed.

Salman Iqbal CEO ARY Group said, “This is the moment that the Pakistani film industry has been waiting for, ever since the pandemic, films in the country have taken a major hit. With the release of London Nahi Jaonga we are seeing a much needed resurgence in the industry”.

“We see the release of London Nahi Jaonga as a milestone in the industry. Major film releases in the country had come to a halt during the last few years, with little to no expression of art and creativity. London Nahi Jaonga with its star studded cast will definitely be a breath of fresh air and open doors newer releases” , stated the CEO of ARY Network Jerjees Seja on the trailer launch event today.

While the much-celebrated Director Nadeem Baig observed, “Film making is a joy that took a back seat due to COVID in the last four years but, now we are back to it again and I couldn’t be happier with the work we have put in London Nahi Jaunga. I hope the audiences feel what we are feeling with it!”.

Humayun Saeed the producer and lead actor of the film remarked

It’s time for families to come back to our cenima and enjoy solid Pakistani content

Mehwish Hayat lead actress of the film express her views, “It’s taken 4 tough years to complete this venture and I can’t wait to give my country this eid ul adha gift!”

The film is set to be released on Eid ul Azha.

 

Lahore (Muhammad Yasir)  As one of Pakistan’s fastest growing digital platforms,SeePrime will be releasing its latest short film ‘Radio’, directed by Abdul Wahab on their YouTube channel, on June 10^th, 2022.

Radio follows the story of Danial a 27 year old male who takes care of his psychologically ill aunt, Fatimawhile hiding his gambling problem. The seemingly naïve Danial pretends to study while looking for a job to help fund his addiction, and to settle his debt.

Written by Mohammad Tanveer Khalil, Radio features Irsa Ghazal, Fahad Sheikh and Sajid Shah as the leading characters who bring to life this murder mystery plot, with its roots in greed, and the human condition of always wanting more.Radio delves into the story of a young boy and his battle with his discontentment for his prevailing financial situations and the lengths he decides to go to, in his greed-riddled pursuit.

“It asks the very important question, ‘how much will be enough’ without ever posing it in a direct way. With these short films we aim to start conversations that are usually swept under rugs and hope to provide content that sparks introspection and a positive change in our society.” Commented Seemeen Naveed, the executive producer.

“Radio” is set to release at 06:00 PM on Friday, June 10, 2022 – and will be available for viewing on SeePrime’s official YouTube channel.

Watch the film here: https://youtu.be/3LqzIws9ACQ

Lahore (Muhammad Yasir) The Chairman of The Pakistan Film Exhibitor Association, Jahanzaib Baig applauded the incentives introduced in the budget presented for 2022-2023 as a positive step in the right direction. Rebate offered on locally produced movies and withdrawal of 8% tax on distributors and Producers will encourage local production and improving the feasibility of movies. The government has exempted cinema equipment from custom duty for five years which will help grow the cinema and film industry and will encourage more investment.

While talking to journalists Mr. Jahanzaib Baig appreciated the introduction of medical insurance policy for Artist . He said “We are hopeful that the “Binding film finance Fund” will be allocated to deserving industry professionals, unlike in the past”.

The revolving Fund will be setup with over Rs.1, billion for improving and encouraging local film production. Furthermore the government has introduced tax debate on export of Movie’s and drama for 10 years and income tax. While all these steps will encourage more production Mr. Jahanzaib Baig was cautious in pointing out the film censorship policy which needs to be more inclusive and more culturally diverse.

Mr Baig added that film is an art form which not only helps educate the masses but also projects the country’s image globally and can be used to address social and societal issues. Setting up of “National film Institute”, “Post film production facility” and “National film studio” was a much needed requirement of the industry for last many decades the government has promised Rs.1 billion to set up the facilities.

Lahore (Muhammad Yasir)  Spotify has launched its first nationwide marketing campaign titled “Jaisa Mood Waisi Dhun”. The campaign celebrates the power of music and the way it connects listeners with their feelings, mood, and the world around them, and Spotify is the platform through which all of this happens. 

Spotify entered Pakistan in February 2021, and since then, the platform has been able to strike a chord with Pakistani listeners. With access to over 82 million songs and 4 billion playlists available for free, Spotify’s campaign highlights how music can transform any moment, the mundane or the most exciting, through the emotional power of a song or a playlist. 

The new campaign, “Jaisa Mood Waisi Dhun”, comprises a series of three TV commercials showcasing a diverse spectrum of Pakistani talent, from the iconic Strings to the hottest hip hop duo act in Pakistan, Young Stunners. The campaign also features Hasan Raheem, Justin Bibis and Talal Qureshi’s “Peechay Hutt”, a song that speaks to the next generation of creators and sound. Each TV commercial celebrates a cultural insight that is uniquely Pakistani. 

Pakistani youth turn to music to create the world around them

Starring Young Stunners, the dynamic rap duo of Talha Anjum and Talhah Yunus, and Faisal Kapadia, the creative film shows how Gen-Zs turn to music to enhance any given experience. The advertisement shows a young girl partying to her mood on a Ghazal night. But, as she plays “Phir Milenge” on Spotify, a considerable contrast to her current musical surroundings, the whole environment eventually changes. Link video here. 

Parents versus kids

Trying to get the hold of the car keys first is a daily struggle among family members in most Pakistani households. Still, in this installment of the creative film, we see that with Hasan Raheem, Justin Bibis and Talal Qureshi’s “Peechay Hutt“, there is a tune for almost every tricky situation and that music is here to lighten any family affair. Link to video here. 

For the love of academia 

Education has the power to change lives, but at times, the lengthy lectures and hectic schedules can take their toll on both students and teachers. In this commercial, we see how music, once again, can be a lifter, creating an ideal opportunity for learning, growth and positive interactions. With the famed tracks “Har Zulm Tera Yaad Hai” by Sajjad Ali, and “Sajni” by Strings, the TVC showcases how music can shift the mood around entirely. Link to video here. 

Additionally, “Jaisa Mood Waisi Dhun” encompasses a rich mix of media to catch your attention, including radio, digital, and out-of-home placements across Karachi, Lahore, Islamabad, Peshawar, Multan, Hyderabad and more. The campaign will also incorporate bespoke integrations with Osaka Presents Spotify Cup West Indies Tour of Pakistan, bringing cricket to a cricket-loving nation. 

Speaking about the campaign, Ruthie Qadan, Head of Strategy and Operations for Spotify, said,”Music is the language of the heart in Pakistan. It has always been a part of our lives, a constant companion. We celebrate life milestones with music, bond with friends over music and even remedy our sorrows with it. With billions of playlists and millions of songs on Spotify, our listeners can enrich any moment with the perfect tune. This new campaign captures exactly that.” 

 

Director Sarmad Khoosat and Saba Qamar Visited Cinemas to thank the audiences.

Lahore (Muhammad Yasir) Pakistani film industry’s latest Urdu feature film “Kamli” has started its business with spectacular openings in Lahore, Karachi and Islamabad cinemas and young filmgoers as well as families have especially appreciated Saba Qamar’s performance. To get direct feedback from the audience about the film and to meet the audiences, Kamli’s lead actress Saba Qamar and director Sarmad Sultan Khost visited the multiplex cinemas in Lahore on Sunday where they were warmly welcomed by the audience and congratulated them on their best performances and take selfies. Saba Qamar and Sarmad Khoosat first arrived at Lahore’s Best CUE Cinema, after which they also visited Emporium Mall, Packages Mall, Xinhua Mall and Cinestar Cinemas and thanked the audience for the overwhelming response to the film. Sheikh Abid Rashid, Executive Director, Distribution Club also accompanied both stars on the occasion. Talking to the audience, the two artists said that the response to the film “Kamli” has served as oxygen for the film industry and now it has created favorable atmosphere for the upcoming films. Saba Qamar said that she could not express in words the love and affection that the audience has given to her character Hina in Kamli. She said that she will respond to this love of the audience with better performances in the next film.

Lahore (Muhammad Yasir) Actress Deedar and singer and model Junaid Asghar’s new song “Lamian Judaiyaan” has been released. The storyboard of the song is romantic, The director of the video song is Asif Masood, The poetry of the song has also been composed by singer Junaid Asghar. The shooting of the song has been done in the ancestral home of the actress Deedar. Earlier, Junaid Asghar’s debut with Naseebo Lal was also well received.

Actress Deedar says that making a video song is a very difficult task. But shooting locations all day and then giving good and quality work to the fans in the summer season is definitely difficult. Junaid Asghar is also determined for his new video.

Earlier, Junaid Asghar had launched his song Rishk Qamar from India.

Lahore (Muhammad Yasir) After the success of their first studio album, ‘Khwaab,’ Kashmir the band has announced the release of its much-awaited second album, ‘Zindagi,’ as the band dropped the first track from it, ‘Chal Hutt.’

Fresh off the release of their single ‘Ayi Bahar’ late last year, Kashmir unveiled their first taste of the new album with Chat Hutt. This upbeat and catchy song is the typical commentary of an average Pakistani. Chal Hutt is a clever juxtaposition of denial and acceptance brought to life by the band’s unique sound, accompanied by a music video.

Talking about the release of the new song, the band members were visibly excited, “We couldn’t be happier with the release of the first single from our second album – this one is special and close to our hearts. We hope the fans enjoy listening to it as much as we have enjoyed making it,” said the band.

Chal Hutt is the first track from the band’s upcoming second album ‘Zindagi’. The band will be releasing one song from the second album every month till its release. Chal Hutt is available for streaming on all major music platforms.