Category: Business

Pakistan (Muhammad Yasir)

In a highly anticipated launch event in Dubai, Xiaomi unveiled its Redmi Note 12 series smartphones. The company announced the release of five new models, including the Redmi Note 12, Redmi Note 12S, Redmi Note 12 Pro, Redmi Note 12 Pro 5G, and Redmi Note 12 Pro+ 5G. These smartphones are now available for purchase in the UAE, Iraq, Kuwait, Qatar, Oman and  Bahrain with prices starting at AED 699 in UAE.

In addition to the Redmi Note 12 series, Xiaomi has also launched several AIOT (Artificial Intelligence of Things) products.These include the Redmi Watch 3, Xiaomi Robot Vacuum X10+, Xiaomi Robot Vacuum S10+, Xiaomi Robot Vacuum X10, Xiaomi Robot Vacuum S10, and the Xiaomi Electric Scooter 4 Ultra.

These products showcase Xiaomi’s commitment to providing cutting-edge technology to consumers. The Redmi Watch 3 is a stylish and feature-packed smartwatch, while the Xiaomi Robot Vacuum X10+ and S10+ offer powerful cleaning capabilities. The Xiaomi Robot Vacuum X10 and S10 provide a more affordable option for consumers who still want high-quality cleaning performance. Finally, the Xiaomi Electric Scooter 4 Ultra is a sleek and efficient electric scooter that offers a smooth and enjoyable riding experience.

Market Availability:

These phones are not yet available in Pakistan due to the economic crisis, but Xiaomi is working towards introducing them soon.

The economic crisis in Pakistan and the increasing dollar rate have posed challenges for Xiaomi to introduce their latest phones in the market. However, the company is dedicated to its mission of making technology accessible to everyone and will continue to work towards bringing its products to Pakistani consumers at affordable prices.

Redmi Note 12 Quick Specs:

 

Display	Smooth and vivid 120Hz AMOLED Display 6.67’’ FHD+
Rear Camera	48 MP Primary Camer, 8MP Ultra Wide Camera
Front Camera	13 MP Selfie Camera
Processor	Snapdragon 685
Charging	5000mAh battery , 33W Fast charging

 

Redmi Note 12 Pro Quick Specs:

 

Display	120 Hz Amoled Display l Dolby Vision
Rear Camera	50MP Primary  Camera 8MP ultra-wide angle camera
Front Camera	16 MP Selfie Camera
Processor	Snapdragon 732G
Charging	5000mAh battery , 67W Turbo Charging

 

Redmi Note 12 Pro 5G Quick Specs:

 

Display	120Hz Flow Amoled Display l Dolby Vision
Rear Camera	50MP Primary  Camera 8MP ultra-wide angle camera
Front Camera	16 MP Selfie Camera
Processor	MediaTek Dimensity 1080
Charging	5000mAh battery , 67W Turbo Charging

 

Redmi Note 12S Quick Specs:

Display	90Hz Amoled Display
Rear Camera	108 Triple AI Camera
Front Camera	13 MP Selfie Camera
Processor	MediaTek Helio G96
Charging	5000mAh battery , 33W Fast Charging

 

 Redmi Note 12 Pro + 5G Quick Specs:

Display	Flow 120 Hz Amoled Display l Dolby Vision
Rear Camera	200 MP
Front Camera
Processor	MediaTek Dimensity 1080
Charging	5000mAh battery , 120W Hypercharger

 

 

TCL PARTNERS WITH ARSENAL TO ENHANCE CONSUMER ENGAGEMENT IN THE MIDDLE EAST, AFRICA AND EUROPE

Lahore (Muhammad Yasir) TCL, a Global top 2 TV brand, has announced a new partnership with Arsenal Football Club. The collaboration will give Arsenal supporters in the UK, Middle East and Africa more opportunities to engage with the club, while also increasing TCL’s expanding footprint in sport by becoming the club’s Official Regional Consumer Electronics Partner in those markets. 

With a mission to Inspire Greatness, TCL understands the impact sport has on people around the world and the new partnership aims to engage supporters around their common passion for football. 

TCL will provide Arsenal supporters with exclusive club content and exciting deals on a product range including TVs, white goods and home appliances. Supporters will have the opportunity to participate in competitions and games with the lucky winners receiving official Arsenal gifts and merchandise. TCL will also invite its customers to watch live matches at Emirates Stadium as well as meet and greets with current players and legends. 

“We are thrilled to partner with Arsenal Football Club, one of the most prestigious football clubs in the world,” said Sunny Yang, General Manager TCL Middle East and Africa. ” This partnership will allow us to bring our innovative and high-quality products to Arsenal’s passionate and loyal supporter base in the Middle East, Africa and the UK. Our values of progression, positivity and inspiration are aligned to those of Arsenal and we’re excited to work together to engage supporters around the world in their common love for football.” 

Juliet Slot, Arsenal’s Chief Commercial Officer, said: “We are delighted to welcome TCL to our family of partners. This partnership represents an exciting opportunity for both Arsenal and TCL to engage with our supporters in the Middle East, Africa and the UK. We look forward to working closely with TCL to bring the best viewing experience to our fans in the region.” 

Leaders On and Off the Field – The Powerful Pairing of Technology and Sports 

TCL recognizes that TVs have the unique ability to connect and inspire people around the world, by immersing them in the action that unfolds on screen. Of all the TV content available, there is undeniably something magical about watching live sport and feeling the exact same emotion that millions of other viewers across the world are feeling at the same time. With its range of XL screens measuring up to 98”, TCL ensures consumers never miss a moment of the action and makes them feel like they are right there on the sidelines.

Careem introduces in-app donations and ‘GO TCF’ car type to promote charitable giving during Ramadan.

–          A new ‘Donations’ feature enables customers to donate an amount of their choice directly through the Careem app to multiple partners including The Citizens Foundation (TCF), Saylani Welfare Trust or Indus Hospital.

–          Ramadan car type in partnership with The Citizens Foundation (TCF) donates PKR 50 to educating underprivileged communities with every ride.

Pakistan (Muhammad Yasir) In the spirit of the auspicious month of Ramzan, Careem, the pioneer of ride-hailing services in Pakistan, enables customers to donate to multiple charities directly from the app. Embodying the literal meaning of its name in Arabic, ‘generous’, Careem also introduces a special Ramadan car type which channels donations to a good cause.

Careem’s new in-app ‘donations’ feature channels donations directly to partner organizations including The Citizens Foundation (TCF), Saylani Welfare Trust or Indus Hospital. Similarly, customers in Pakistan can now donate PKR 50 to TCF for every ride they take by choosing Careem’s ‘GO TCF’ car type. The donations, automatically included in the total fare, will be used by TCF to educate children from less privileged communities. TCF is one of Pakistan’s largest not-for-profit organizations working for low-cost formal education in the heart of urban slums and rural communities.

Mudassir Sheikha, CEO and co-founder of Careem commented, “Many communities in our region are in desperate need of our support and we feel a deep sense of responsibility towards them, especially during Ramadan. We’re humbled at the opportunity to empower and encourage our colleagues and customers to give back during the Holy Month by leveraging the capabilities of the Careem Super App, and we’re grateful to collaborate with local and regional organizations to make it happen.” 

Mr. Syed Asaad Ayub Ahmad, President & CEO of TCF commented, “Every child has the right to go to school and build a better future. Yet, education remains a distant dream for millions of less privileged children in Pakistan. We are proud to partner with organisations like Careem who share our belief in the power of education and take action to help resolve the education crisis in Pakistan. This collaboration will offer the citizens of Pakistan an opportunity to play a part in bringing change through their contributions and the collective impact will help bring many children to school.”

Truly celebrating the spirit of Ramdan, iftar meals will be provided to Captains at least three times a week during Ramadan and colleagues across all markets will participate in different volunteering activities, including meal distribution and hospital visits with young cancer patients.

Customers can also donate their Careem reward points to multiple charities on the Careem app including SOS Children’s Villages Pakistan and Saylani Welfare Trust to feed people in need and to NOWPDP for helping people with disability.

To book a Ramadan car option or make a monetary donation to communities in need, download the Careem app on the App Store or Google Play and update the app to the latest version.

Karachi (Muhammad Yasir)

Bank Alfalah, one of Pakistan’s leading commercial banks, has announced a strategic partnership with Network of Organizations Working For People With Disabilities Pakistan (NOWPDP), a non-profit organization to empower persons with disabilities by creating employment opportunities for them and promote financial inclusion in the banking sector.

Under the partnership, Bank Alfalah will fund the running costs of the Centre of Excellence for Financial Inclusion (CEFI) against an amount of PKR 4 million. The goal of the center is to improve financial inclusion and literacy among persons with disabilities by providing them with access to financial products and creating income opportunities for them.

Through this partnership, the Bank will collaborate closely with NOWPDP to create specialized modules and provide training on financial management, budgeting, and saving at the center.

“This partnership is a significant step towards promoting financial inclusion and literacy among persons with disabilities in Pakistan. We are excited to work with Bank Alfalah, a leading financial institution, to provide access to financial services and products to persons with disabilities,” said Amin Hashwani, President of NOWPDP.

 “We are proud to partner with NOWPDP in this important initiative that aligns with our commitment to create job opportunities to promote financial inclusion in Pakistan for the differently abled persons. By supporting the CEFI, we aim to empower persons with disabilities and enable them to become financially self-sufficient,” said Faisal Farooq Khan, Chief Human Resource Officer, Bank Alfalah.

 Furthermore, to gain a broader understanding of the challenges faced by persons with disabilities, the team at Bank Alfalah proactively engaged in disability sensitization activities. Through this experience, the team members were able to gain valuable insight into the daily experiences and functioning of PWDs, allowing them to develop a deeper sense of empathy.

Bank Alfalah, one of the most inclusive banks in Pakistan, is committed to employing persons with disabilities as part of its inclusive hiring policy.

The Bank values its diverse workforce as one of its most valuable assets, and it aims to create an inclusive environment that empowers its colleagues and customers to reach their full potential. In line with this vision, Bank Alfalah is continually focusing on upgrading its infrastructure to offer convenient access to differently-abled employees and customers.

To date, the Bank has successfully installed ramps at all branches, and it has designated 16 branches specifically for PWDs customers. The Bank has also made Braille forms available at its branches and ensured that talking ATMs are fully functional to cater to customers with visual impairments.

According to a report by UNDP, an estimated 6.2% of people in Pakistan have some form of disability, ranging from cognitive, developmental, mental, physical to sensory impairments. They face barriers that are bigger than physical obstacles, such as physical environment that is not accessible, services, systems and policies that are nonexistent.

 

 

 

inDrive joins forces with the Akhuwat foundation to reconstruct flood-affected schools across Sindh.

Pakistan (Muhammad Yasir)

inDrive, the global mobility and urban services platform, has donated  PKR 10 Million to the Akhuwat foundation for reconstruction of schools to support children’s education.

The donated amount will aid the Thatta and Thar region in the rebuilding of schools that were affected by the devastating floods and heavy monsoon rains in the Sindh region in 2022.

The primary purpose of providing these funds is to help students carry on with their education and stand on their own two feet with dignity.

From June to October 2022, floods in Pakistan killed 1,739 people and caused ₨ 3.2 trillion in damage and ₨ 3.3 trillion in economic losses. The catastrophic floods in Pakistan have destroyed nearly 27,000 schools, preventing more than 2 million children from attending school and resuming their education.

The donated amount of PKR 10 million by inDrive will help reconstruct the schools and build new units.

Aleksandra Kirillina,  Team Lead of the CSR project at inDrive, stated: “The flood affected many families; the dreadful situation in the interior of Sindh leaves many people in a devastating situation which forced students to leave their education behind. One of the primary pillars of inDrive’s mission is serving and empowering communities, and education is our top priority, as a good education is the greatest gift you can give anyone.

To support and rebuild the education system in the cities of Thar and Thatta is to reopen those schools where children can resume their studies; to fulfill our commitment to this project,  we collaborated with the Akhuwat foundation, who’s working at the forefront of this initiative. ”

Shahryar Rashid, Manager of Marketing & PR at Akhuwat Sindh, says: “The floods, which have affected more than 20 million people, also created an emergency in education as they have made it difficult for schools to operate in more than 21 districts of Sindh. 15,842 schools have been completely destroyed or left in precarious conditions. As part of our philosophy of alleviating poverty through education, Akhuwat runs schools in districts like Thatta, Jacobabad, and Tharparkar, imparting free quality education to those who are less privileged.

With many schools unable to open, students are forced to drop out or transfer to other schools, which for the less privileged is demoralizing. We admire organizations like inDrive for recognizing the seriousness of the situation and stepping up to help the reconstruction of these Akhuwat-run schools.

 

Pakistan (Muhammad Yasir)

With the slogan “Innovation for everyone,” Xiaomi believes in making technology affordable for everyone, and they have lived up to this promise! bringing technological wonders to the local market at unbeatable prices with launch dates concurrent with worldwide launches. Like every year, Xiaomi hosts the Xiaomi Fan Festival this year as well to honour their 12th anniversary in the Pakistani market on 6th April and to thank its devoted supporters. Xiaomi is offering insane discounts and incredible deals on wide range of products for its devoted supporters.

Xiaomi is hosting a Mega Sale on its official online store, Mi Store Pakistan (Mistore.pk), offering discounts on smartphones, wearables, smart home appliances, and lifestyle products.In addition to the Mega Sale, Xiaomi is also planning multiple social media activities. Fans can participate in various contests and giveaways on Xiaomi’s official Facebook, Instagram, and Twitter accounts to win exciting prizes.

The Xiaomi Fan Festival provides a perfect opportunity for the brand to show appreciation for its loyal fans and celebrate its anniversary together. The company has planned exciting activities and amazing deals on its products to make the festival memorable for its fans.

Visit Mistore to take advantage of this and many other discounts and package offers so you may buy some modern marvels for yourself and your loved ones.

Sastaticket.pk Offers Consumers a Range of Opportunities and Benefits for Hassle-Free Ticket Booking Experiences.

Pakitan (Muhammad Yasir) Sastaticket.pk, one of the leading e-ticketing platforms in Pakistan, is proud to offer consumers a range of opportunities and benefits when booking their travel and event tickets online, including tickets for airlines such as AirSial, SereneAir, Air Blue and Saudi Airlines.

With the growing popularity of e-ticketing platforms in recent years, Sastaticket.pk has emerged as a preferred choice for consumers, offering them easy and convenient booking, a wide range of ticket options, competitive pricing, real-time updates, and secure and safe transactions.

“At Sastaticket.pk, our mission is to empower our customers to travel, experience, and connect. We are committed to offering our customers a seamless booking experience with a range of opportunities and benefits that cater to their unique needs. From competitive prices to personalized recommendation, we strive to exceed our customers’ expectations and deliver exceptional service every step of the way.” said Shazil Mehkri, CEO at Sastaticket.pk

Through Sastaticket.pk, consumers can book their tickets from the comfort of their homes or offices, without the need to visit a ticketing office or stand in long queues. The platform offers a wide range of tickets for various travel modes, such as airlines like AirSial, SereneAir, Air Blue and Saudi Airlines, as well as buses. It also offers bookings for hotels, giving consumers a variety of options to choose from.

Sastaticket.pk uses the latest encryption technologies and security measures to protect consumers’ personal and financial information, ensuring that their transactions are safe and secure. The platform’s customer service team is available 24/7 to assist consumers with any queries or issues they may have.

Pakistan (Muhammad Yasir)

The moon is a focal point each Ramadan and boy did it keep us hinged till the very end here in Pakistan? As the blessed month is swooshing past and people are busy commemorating moments, realme has kicked-off its #CaptureRamadanMoonment campaign. The campaign calls on people to share all their favourite moments (read: moonments) from Ramadan. The word moonment is a unique wordplay combining moments with the Ramadan moon.

For this purpose, the brand mascot realmeow has also donned a new avatar with new stickers depicting our feelings in Ramadan such as waiting for the moon to show up, feeling hungry and gobbling down food. The #CaptureRamadanMoonment campaign encourages people to use the realme C33 to capture their special Ramadan moments and share them with their friends and family. Additionally, the campaign offers customers the chance to win prizes by sharing their Ramadan photos on social media using the hashtag #CaptureRamadanMoonment.

The #CaptureRamadanMoonment campaign from realme is a great way to celebrate the holy month of Ramadan. The realme C33 smartphone with its 50MP AI Triple Camera is a great way to capture stunning details, while the realmeow Ramadan avatar and stickers add a festive touch to the campaign. With prizes up for grabs, there has never been a better time to capture and share your Ramadan memories with your friends and family.

Lahore (Muhammad Yasir)

Meta has partnered with the International Fact-Checking Network (IFCN) at the nonprofit Poynter Institute, to create a free introductory fact-checking course serving journalists in the Asia Pacific region, including Pakistan.

Composed of three modules focusing on fact-checking, verification and debunking and health mis- and disinformation, the course will prime journalists on how to find fact-checkable claims, the methodology for fact-checking and tools and techniques to assist in their journey.

This self-paced course is currently available in 15 languages, including English and Urdu, and is designed to be completed in 2 to 3 hours. Journalists, academics and aspiring fact-checkers throughout the region are encouraged to participate. All participants who successfully complete the course will receive a certificate honoring their commitment to improving the global information ecosystem.

“Fact checking is an essential pillar of our work to address misinformation at Meta, and we believe upskilling people in Asia Pacific with courses like this, is critical to help develop and strengthen the entire system,” said Aya Lowe, Meta’s Integrity Partnerships Manager for the Asia Pacific region. 

“By partnering with Meta and offering this free fact-checking course to journalists, the IFCN is taking a crucial step in empowering individuals with the necessary tools to combat misinformation and strengthen journalistic excellence in the Asia-Pacific region,” said Interim Director of the IFCN Ferdi Özsoy.

Meta and the IFCN are key partners that work together to support the information ecosystem through Meta’s Third Party Fact-Checking Program. These programs support journalists, and strengthen and boost the credibility of fact-checkers in the fight against misinformation in the Asia Pacific region.  In Pakistan, Meta’s fact-checking partners are AFP and Soch Fact Check, independently verified by IFCN.

To take the course in Urdu, please visit: https://www.poynter.org/courses/fact-checking-fundamentals-urdu

 

 

Pakistan (Muhammad Yasir)

Unity Foods Limited, a leading food producer and supplier to the nation’s food security system, entered into a Communications and Strategic Engagements partnership with Nutshell Communications (Private) Limited.
 
An agreement in this regard was signed by both parties recently, at Nutshell Group’s Head Office, by Farrukh Amin, CEO, Unity Foods Limited, and Muhammad Azfar Ahsan, Founder & CEO, Nutshell Group. Senior officials from both organizations were also present at this ceremony, including Air Chief Marshal Sohail Aman (Rtd), Chief Executive Strategic Engagements, Nutshell Group; Lt Gen Omar Mahmood Hayat (Rtd), Chairman, Unity Foods Limited; Lt Gen Rizwan Akhtar (Rtd), Adviser Taqatwar Pakistan Program; Maj Gen Shahzad Naeem Khan (Rtd), Chief Public Affairs Officer, Nutshell Group; and Rabia Shoaib Ahmad, Director & Chief Operating Officer, Nutshell Group.
 
On the occasion, CEO Unity Foods Limited, Farrukh Amin, said, “We are committed to ensuring food security in our homeland under our slogan ‘Food for Life’ through empowering farmers, implementing digital disruption, and developing an efficient farm-to-fork supply chain across Pakistan. In this regard, our partnership with Nutshell Communications will promote our cause nationwide through its expertise in narrative building, leadership positioning, strategic engagements, media advocacy and creating mass awareness about our ambitions and initiatives.”
 
Founder & CEO, Nutshell Group, Muhammad Azfar Ahsan, said, “The partnership between Unity Foods and Nutshell Communications will aim at creating awareness of the mutual and national objective of ensuring food security in the country through effective communication channels and tools. I also strongly believe in the potential of their program Taqatwar Pakistan for the progress of our agriculture sector. With our mutual efforts, I hope to see our agri-economy develop to not only fulfil the country’s requirements but regain its position as a major exporter. We are committed to playing our role to make Pakistan a food-secure nation.”
 
Unity Foods, a private company listed on the Pakistan Stock Exchange (PSX), produces various famous food brands including its flagship brand, Sunridge. It has also launched a countrywide initiative by the name of Taqatwar Pakistan, which aims to eradicate malnutrition in Pakistan for a brighter and more prosperous future for all.