Rouge London Committed for Society’s Well Being and Achieving UN SDG’s

People are at the foundation of every business and we are concerned about the society we do business with.

Too often, typical Business compliance programs fall short of ensuring that worksite-basedSocieties and its improvements have meaningful impacts on worker’s livelihoods beyond the workplace.

 However, Rouge London is a company dedicated to bringing a positive change by focusing on empowering the Societies and uplifting the socio economic conditions of the vulnerable and underprivileged communities of Pakistan . 

Company’s CEO Rizwan Anwar Said:

”The Rouge London takes a unique approach to addressing the needs and issues of the marginal communities Instead of forcing new initiatives on employees, Rouge London has partnered with Youth Revolution Clan to accelerate the advocacy campaigns for United Nations Sustainable Development Goals during the Covid 19 pandemic.  Rouge London has a strong CSR Vision and starts its Social Projects by focusing on Zero Hunger, No Poverty, Quality Education and Better workplace environments”. 

Under its First Campaign 1000 Food Ration Bags will be distributed, 3000 New School admissions will be facilitated and consistent advocacy campaigns will be launched to accelerate the efforts to achieve the SDG’s.  Whereas in the second phase Rouge London will partner with various Local NGO’s and non-profit organizations to implement programs that deliver to achieve the United Nations Development Agenda.

Rouge London is a Registered Company in the United Kingdom with the Companies House of the UK Government.

4 cool things the HUAWEI nova 9 offers

4 cool things the HUAWEI nova 9 offers that will inspire you enjoy life better through technology

 There is no guessing game, no scouring the web for the latest rumours, no hoping for this and that feature. The cats’ out the bag and you have all the facts you need to make an informed decision. Amongst all the cool smartphones of the year, one out there makes for an incredibly compelling option. It has a great a set of great feature and experience, but what makes it so interesting is that it does not come with a sky-high price tag. That is right – it is the Trendy Flagship & Camera King, the HUAWEI nova 9. Here is a roundup of four reasons why you should be putting the HUAWEI nova 9 on the top of your wish list.

  1. A fantastically gorgeous look

Want to be a show stealer? Just walk in with a HUAWEI nova 9 in hand. Huawei’s latest smartphone lands with an all-new Colour No. 9, which is produced with a Starry Flash AG Glass process that gives it a nice texture as well as anti-fingerprint properties.

Whether you’re someone who prefers the outdoors life and sharing your life’s moments with others, or one who loves spending time at home binging on the latest popular TV shows, the HUAWEI nova 9’s wonderful display won’t disappoint. Measuring 6.57 inches, the 120Hz[1] Original-Colour Curved Display, it is capable of rendering 1.07 billion colours so that everything you see on the display is faithful to the original source. At up to 120Hz, the refresh rate of HUAWEI nova 9 makes the simple task of browsing webpages or simply scrolling on apps a fantastic experience with silky smooth animations. Thanks to its 7.77mm, Ultra-Thin Design and its weight of about 175g[2] making it fit comfortably in your hands. The more powerful camera hardware has a simple design that comes with a “nova” ring emblem that highlights the Star Orbit Ring, which makes it even more recognisable and eye-catching.

  1. 50MP Ultra-Vision Quad Camera for next-level photography and videography

Are you aspiring to become the next social media phenomenon? You will want a good camera that is versatile and is always with you. The HUAWEI nova 9 fits the bill to a tee. The Huawei smartphone is equipped with an Ultra Vision AI Quad Camera system, which include 50MP Ultra Vision Main Camera, an 8MP Ultra Wide Angle Camera, a 2MP Depth Camera, and a Macro Camera that lets you capture at as close as 4cm. The rear camera system can support AI High-Res Shot, brilliant low light shots, up to 4K video recording, ultra-wide angle video recording and more.

High resolution aside, this camera system supports some of Huawei’s great photography technology to date, such as the RYYB colour filter array and XD Fusion Engine. The innovative RYYB sensor allows the camera to have 40 percent more light[3] intake than traditional RGGB sensors found in most smartphones today, allowing for more brilliant night shots. Meanwhile, the XD Fusion Engine puts your images through a complex pipeline of processes to enhance the details on your images for a comprehensive quality uplift. These impressive solutions are exclusive to Huawei’s flagship phones, and with the HUAWEI nova 9, you can enjoy them for a more accessible price.

  1. Cool front camera vlogging features!

There is more – the front camera is nothing to scoff at. Fitted with a large 1/2.8-inch sensor, the 32MP selfie camera has all it takes to capture your best looks; it also supports 4K resolution selfie video. Another new feature you can make use of is the Continuous Front/Rear Recording, which lets you take advantage of cameras on both sides to capture both perspectives at once. There is also Dual-View Video recording which allows you to highlight your live reaction to events, simultaneously using the front and rear cameras with no editing required or, for when you want to show the big picture and the detail, you can simultaneously capture a close up shot and wide-angle shot at the same time. The HUAWEI nova 9 lets you record steady videos at all times, so all you need is your creativity to reach social media superstardom.

  1. Battery life that lasts ages and charges super-fast!

When the tank is empty, it does not matter how powerful a smartphone is – a dead phone is just useless! Moreover, when these devices run out of juice, charging them back can take a fair bit of time. HUAWEI nova 9 addresses the battery life and charging issues with a 4300mAh[4] battery and support for 66W HUAWEI SuperCharge[5]. It takes only 15 minutes to charge to 53% and 38 minutes to 100%[6].

Offering a smart and seamless experience, the trusted, innovative and secure AppGallery comes pre-installed on the HUAWEI nova 9, where you can search for, and download a wide range of high-quality apps.

[1] Display supports a maximum refresh rate of 120 Hz. Display refresh rate may vary by app and game.

[2] Actual product dimensions and weight by vary by configuration, manufacturing process and measurement method. For reference only.

[3] Data from Huawei labs

[4] Typical capacity

[5] Supports up to 66W HUAWEI SuperCharge when using the 66W HUAWEI SuperCharge charging kit (may be sold separately)

[6] Charging power may vary by use scenario. For reference only,

The HUAWEI nova 9 has all the markings of a flagship smartphone: a stunning design with a dreamy colourway, powerful camera, stunning display, formidable performance, and all-day battery. If you are looking for a trendy flagship device that comes with an accessible price tag, look no further than the HUAWEI nova 9.

Pak-Qatar Family Takaful (PQFTL) Signed MOU with Sehat Kahani

Karachi (Muhammad Yasir) Pak-Qatar Family Takaful Limited (PQFTL) came into an MOU with Sehat Kahani, to promote Takaful products through the digital medium. Sehat Kahani and PQFTL aim to make Takaful products, affordable, and accessible for the major part of the population currently not being served.

Mr. Azeem Iqbal Pirani (CEO, PQFTL), Dr. Sara Saeed Khurram (CEO, Sehat Kahani), Mr. Zeeshan Haider (Head of Alternate distribution & Banca Takaful) and Dr. Iffat Zafar (COO, Sehat Kahani) signed the MOU along with senior officials of both companies.

On the occasion, Mr. Azeem Iqbal Pirani (CEO, PQFTL) said “We are delighted to sign MOU with Sehat Kahani as this will benefit customers from choosing quality healthcare services for the low-income population of Pakistan. The world is moving towards digital medium and partnership with Sehat Kahani will further enhance our reach and help us spread awareness about Takaful products.”  

Dr. Sara Saeed Khurram (CEO, Sehat Kahani) said, “Sehat Kahani’s mobile and web-based application is a holistic digital health solution that enables individuals to access primary and secondary healthcare services online without the hassle of waiting for long hours at a physical healthcare facility. That’s why we are one-stop solution for all your health problems.” She further said Pak-Qatar Takaful is the leading Takaful coverage provider in Pakistan and a trustworthy name for settling claims against losses. We are glad that our customers will be able to avail Takaful coverage on real-time basis. I am quite hopeful that this new strategic partnership will bring fruitful results in the near future.

 

Khushhali Microfinance Bank Achieves PCI DSS Compliance Certification

Lahore (Muhammad Yasir) Khushhali Microfinance Bank Limited (KMBL) has acquired the Payment Card Industry Data Security Standard (PCI DSS) Compliance Certification – an international standard for payment card and data security via PCI QSA Firm Risk Associates, a premier global information technology company, who a certification body of Payment Card Industry Security Standard Council (PCI SSC). This certification recognizes KMBL’s high financial security standards, as recommended by the Payment Card Industry Security Standards Council (PCI SSC). It is a global forum that brings together payments industry stakeholders to develop and drive the adoption of data security standards and resources for safe payments worldwide. 

In the last decade, the number of cyber-attacks on organizations has increased exponentially. With the continuous expansion in the digital landscape and exposure of services to customers on their cellphones and computers, organizations have become more and more prone to cyber-attacks. Khushhali Microfinance Bank strives to lead the industry on the digital front and considers that the security and protection of customers’ data are of utmost importance. Khushhali Microfinance Banks’ recent PCI-DSS certification bears testament to the Bank’s values, ensures the protection of customer card data from misuse, theft, and hacking, and adheres to the international standards set by the Payment Card Industry Council in all the areas of technology.

The President of Khushhali MF Bank – Ghalib Nishtar, stated that: “KMBL is now amongst those banks in Pakistan that are certified as PCI DSS Compliant and the first-ever microfinance bank in the country to fulfill the 231 total PCI requirements related to cyber-security and associated processes. We are proud of our strategic progress toward Digital Banking operations, and this certification is another big milestone to ensure compliance with global security standards.

The Managing Director– Kashif Hassan, PCI QSA, at Risk Associates, stated, ” I would like to commend KMBL for being assessed and ensuring successful Compliance & Data-Security Standard infrastructure in place, as set out by the PCI Council and endorsed by all the leading card brands, this a mutual accomplishment for our teams’ cooperation. We wish Khushhali Bank success in their endeavors along the path to enhanced data security standards.”

The PCI-DSS certification is based on eight key areas: network security, card data security, encryption, vulnerability management, physical and logical access control, strengthen security technology and security governance, Information Security monitoring, and the security of digital solutions & infrastructure supporting the digital platform.

Last year, KMBL became the world’s first financial institution to achieve Gold Level certification in ‘Client Protection’, given by the prestigious MicroFinanza Rating Agency, for meeting the highest industry standards. It has adopted global best practices, ensuring transparency, sustainability, and privacy of client data. The Bank has the vision to maintain its leadership in Pakistan’s Microfinance sector and strive for excellence. Customer-centricity is at the core of all KMBL operations as it facilitates entrepreneurship to enable the socio-economic growth of Pakistan.

For more information and queries about the PCI Council, please visit the website: https://www.pcisecuritystandards.org/.

Tara Uzra Dawood visit State Bank of Pakistan

Karachi (Nut Desk)Tara Uzra Dawood, President, Dawood Global Foundation LADIESFUND, paid an official courtesy visit to Dr. Murtaza Syed, Acting Governor of the State Bank of Pakistan, and Sima Kamil, Deputy Governor. They discussed their collaborations for facilitating loans for women SMEs and the handicapable.

 

British Council Pakistan partners with PoliNations and Yousuf Bashir Qureshi Studios Institute

Lahore (Muhammad Yasir) British Council is partnering with PoliNations on the Pakistan-UK New Perspectives Season to mark the 75th anniversary of Pakistan. The partnership seeks to create an artistic response to the themes of PoliNations, including celebrating diversity and the cross-pollination of culture, exploring the influence of journeys along the silk road and the history of tea.

New Perspectives showcases the cultural wealth and contemporary creativity of both countries, facilitating professional collaboration for culture, creative and education sectors, with a focus on a shared future through building lasting partnerships.

Created and produced by Trigger Collective, PoliNations is part of the UK-wide UNBOXED: Creativity in the UK. This project will culminate in the Birmingham 2022 Festival and will be open to all through free events across multiple art forms. The festival will celebrate the beauty, colour, and diversity that makes up British horticulture and culture. Up-and-coming and renowned artists from Birmingham and beyond will perform under the shelter of giant architectural trees and surrounded by thousands of colourful plants.

In June PoliNations’ costume designer Joey A Frenette travelled to Pakistan to collaborate with renowned Pakistan based designers Yousuf Bashir Qureshi and Riffat Aliani during a residency in Karachi to design and create costumes influenced by the journey of tea, for special performances as part of the PoliNations programme in Birmingham in 2022.

In collaboration with Yousuf Bashir Qureshi Studios Institute, the designers showcased their work at The PoliNations Pakistan Costume Show on Saturday 18th June at the Commune Artist Colony, Karachi.

Distinguished sitar player Rakae Jamil, who has been commissioned to write and record two new compositions responding to the themes surrounding tea and the tulip, also gave a soulful performance.

PoliNations Creative Director and Artistic Director of Trigger, Angie Bual said: “We’re so excited by the creative opportunity and collaboration this partnership provides. Exploring, celebrating and learning from the diversity and creativity across our cultures is at the heart of what PoliNations is – so being part of this season and collaborating with such talented Pakistan based creatives through the programme is a really exciting opportunity for us.

Laila Jamil, Director Arts, British Council Pakistan said: “The British Council is very pleased to have enabled this cultural exchange programme between UK and Pakistani artists. It’s exciting to have collaborative projects for fashion and music under the PK-UK Season. This is a great programme for learning and future collaboration in the arts.”

After this event, the costumes are being transported to Birmingham to be showcased in a spectacular fashion by renowned dancers for a special series of performances at the festival.

PAKISTAN HIGH TECH COMPANIES VOW TO STRENGTHEN NATIONAL DEFENCE

Karachi (Nut Desk)  “Pakistan High tech sector is committed to upholding the highest level of defense preparedness”, was stated by Dr. Haroon Qureshi, President of Pakistan Aerospace Council in his speech at a dinner hosted in honour of Air Marshal Shahid Hamid (Retd) and Air Marshal Arshad Malik (Retd) for their lifetime achievements and services to Pakistan Aerospace & Defence Sector. Air Marshal Muhammad Mughees Afzal, Chairman Pakistan Aeronautical Complex, Air Marshal Ahmed Hassan Marwat, Deputy Chief of the Air Staff (Engineering) and Executives from 25 member companies of Pakistan Aerospace Council also attended the event. Mr. Imtiaz Rastgar, Convener PAeC in his welcome speech, paid rich tributes to Air Marshal Shahid Hamid (Retd) and Air Marshal Arshad Malik (Retd) for their life time achievements and services rendered to Pakistan and Pakistan Aerospace & Defence Sector. He pointed out that collaboration between Pakistan Aerospace & Defence Sector and the private tech industry could lead to indigenization and save a huge amount of foreign reserves. Dr. Haroon Javed Qureshi, President PAeC in his speech highlighted the depth, potential, know-how, skills and manufacturing capabilities of PAeC member High Tech companies. Expressing PAeCs gratitude for the two national heroes, he said, we need more Shahid Hamids and Arshad Maliks for a potent and self-reliant Pakistan. Executives of PAeC member companies comingled with the former and current PAF leadership and discussed with them the potential, manufacturing capabilities and processes their companies possess. The current and former PAF leadership was impressed to learn about the manufacturing skills of PAeC member companies and reiterated that their skills and services could be further utilized to meet the challenges faced by Pakistan Aerospace & Defence Sector. Chairman Pakistan Aeronautical Complex invited PAeC member companies to visit PAC, Kamra for further collaboration. Mr Imtiaz Rastgar suggested having a joint seminar, in this regard, at Islamabad in near future.

Telenor Pakistan helps businesses scale new heights

Lahore (Muhammad Yasir) Companies worldwide are adapting to a rapidly evolving reality of work that employs technological products and services for an ever-improving customer experience. To stay ahead of the curve and meet the changing needs of businesses around the country, Telenor Pakistan launched Telenor Business Solutions last year.

Designed with the ambition to strengthen the business performance and capability of organisations in every sector, Telenor Business Solutions equips partners with the tools necessary to step into the future with complete peace of mind. Recently, Telenor Pakistan partnered with Daewoo Adda, Pakistan’s fastest growing trucking platform and a Daewoo Group’s affiliated company – to provide them with a tailor-made enterprise resource planning (ERP) solution to manage and automate a wide range of business processes.

With successful operations throughout the country, Daewoo Adda facilitates companies and transporters of all sizes to address critical challenges via their advanced tech platform and cutting-edge IoT solutions. Telenor’s multi-platform application provides seamless load-matching, freight booking, dispatching, and delivery services to an otherwise fragmented USD$34 billion market.

Telenor Business has been an integral part of the network’s corporate clientele. Its sophisticated suite of products and services gives businesses the tools to function efficiently and dynamically for years. Telenor Business’s state-of-the-art ERP solution for Daewoo Adda is a system of integrated and centralised applications that help manage and automate CRM, Sales & Invoicing, Accounting & Finance, human resources, and various business operations—enabling them to become cost-efficient and productive.

“An important consideration for businesses that aim to be future-ready is whether or not their customers are getting the maximum value they deserve,” said Omer Bin Tariq, Chief Business Officer, Telenor Pakistan. “Telenor Pakistan offers startups, small and medium enterprises, and large organisations the opportunity to experience greater flexibility, especially regarding safeguarding their customers’ expectations. Daewoo Adda is the perfect partner for Telenor because they are an extremely agile and technologically advanced platform striving to exceed customer aspirations. Today, it is increasingly important for businesses to keep abreast of the changing times and adopt the latest technologies and best-in-class solutions to enter global markets,” he further added

“For Daewoo Adda, a robust and scalable ERP solution was a key requirement in integrating fintech and localising global perspectives to offer an evolution beyond traditional trucking. Telenor’s solution is turn key and allows for digitised process visibility & automation capabilities across key business functions. In addition, its flexible payment model without heavy upfront investments makes it ideal for implementation for organisations looking to streamline operational capability whilst maintaining financial prudence,” said Mr Tariq Ellahi, Executive Chairman & Founder Daewoo Adda.

Telenor Pakistan’s Business suite comprises four key streams: customised enterprise solutions, mobility solutions, IoT &  Data as a Service (DaaS). In addition to Daewoo Adda, Telenor Pakistan has successfully equipped various businesses of all sizes to thrive in a complex business environment. It aims to offer secure, reliable, one-window operations with reliable infrastructure, improved visibility into operations and performance, secure digital access and advanced monitoring and analysis capabilities.

Telenor Pakistan routinely holds country-wide events to connect with new and existing business clients and showcase its entire range of IoT solutions through its experience zones.

The signing ceremony was also attended by Ghulam Hasnain Nasir – VP B2B Telenor, Kamran Tariq – Country General Manager Daewoo Adda and Wali Mohammad – Head of Enterprises Solution Telenor.

 

FAWAD ABDUL KADER ANNOUNCED AS THE COUNTRY MANAGER of PAYMOB PAKISTAN

Islamabad (Muhammad Yasir Paymob, a leading Egyptian payment solutions facilitator announces the appointment of Mr. Fawad Abdul Kader as the Country Head for their Pakistan operations, effective April 2022. 

Mr. Kader is a fin-tech project specialist with extensive in-depth knowledge and implementation experience in the financial services industry. He has played a key strategic role in the development and deployment of financial services solutions for various financial institutions across Pakistan.

Mr. Omar El-Gammal, SVP Global Business Development Paymob (Egypt) remarked, “Paymob is very excited to have Fawad lead the operations in Pakistan. His diverse experience in fin-tech project implementation in the country is key to unlocking the right strategy for market expansion.”

More recently, Mr. Kader served as the Head of Digital Financial Services at NIFT and helped establish an aggregated domestic payment gateway under the brand name NIFT ePay. During this time, he spearheaded the introduction of an aggregated account-based direct debit service along with card and wallet-based payments for online businesses. Mr. Kader has previously served as a consultant for National Savings Digitization Project with Alvarez & Marsal (A&M) for a project funded by Karandaaz. He has also served as a Business Unit Head for numerous premier banking institutions in Pakistan, including Bank Alfalah and MCB. Throughout his professional journey, he has been a key player in developing and executing strategies aimed at facilitating the fintech and digital payment ecosystem in Pakistan. 

Mr. Kader joined Paymob in April of 2022 as the Country Manager of Paymob Pakistan. At the announcement, he stated, “As an advocate and facilitator of fin-tech infrastructure networks, I am very excited to start this new journey at Paymob Pakistan. Their omnichannel payment system, diverse product suite, and aggressive market strategy coupled with their ties in the international market and their mission to facilitate merchants everywhere are key elements of their success.  I look forward to utilizing Paymob’s successful experience to empower 100,000 merchants by 2024 all across Pakistan working closely with my team.”

Paymob is the leading MENAP digital payments enabler that builds payments infrastructure technologies empowering businesses and merchants of all sizes with access to financial services. Paymob is bridging the financial inclusion gap in the region by enabling businesses to benefit from the power of its unified commerce solution.

Paymob chose to invest in the Pakistani market as it sees a significant opportunity for increasing its internet GDP. Pakistan has a population of over 220 million, with more than 5 million retail outlets and MSME businesses across its cities that use just over 80,000 POS terminals, and less than 3,000 e-commerce gateways, meaning it is “perfectly suited” to Paymob’s ability to bridge the digital financial gap and meets the company’s criteria and strategy to expand further across MENAP, and globally.

Paymob aims to create a positive impact on the Pakistani ecosystem by empowering MSMEs across all Pakistani cities with online and face to face digital financial solutions to manage and grow their businesses. Paymob’s advanced technology offers instant on boarding features for the first time in Pakistan using products such as Payment Gateways, POS, and Soft POS.

 

Rider takes off with a $3.1M seed round to courier Pakistan’s businesses into the 21st century

YC-backed logistics start-up scoops seed round from the popular YC Demo Day as they seek to ramp up the logistics space in Pakistan and create an Amazon-like next-day delivery service for the e-commerce businesses that are expected to grow 16% CAGR, making it a $10.5B opportunity by 2025.

 

Lahore (Muhammad Yasir) Rider, Pakistan’s first-ever logistics start-up to be backed by YC, is building modern logistics for online sellers across the country. In doing so, the start-up has attracted the attention of investors and as of today, it is announcing a $3.1M funding in collaboration with YCombinator and new investors including i2i Ventures, Flexport, Soma Capital, and Rebel Fund. The round also included the existing investors such as Global Founders Capital, Fatima Gobi Ventures (FGV), and TPL E-ventures along with the notable angel investor; Arash Ferdowsi (Co-Founder Dropbox). With this seed round, Rider has now raised a total of $5.4M since September 2021. 

 

Founded in 2019, Rider has been building a network of sorting hubs, urban delivery centers, and a digitized fleet, offering online sellers in Pakistan a next-day ‘Amazon-like’ delivery service. The Rider platform offers route optimization for delivery agents, live tracking and scheduling for buyers, and a highly digitized warehousing function for sellers. Being led by Salman Allana, a former UPS Pakistan executive, the core team of Rider consists of former executives from Alibaba, Delivery Hero, and Jumo.

 

Since their pre-seed investment round in September 2021, Rider’s monthly revenues have grown by 110% and their customer base has doubled to 650 online sellers. Rider has now successfully completed the delivery of over 3M parcels across 60 cities in Pakistan. 

 

Salman Allana, founder, and CEO of Rider commented: “We launched Rider because we knew the traditional courier companies in Pakistan were not set up to serve the e-commerce market and were failing to capture the online buying trend. The problem is huge, circa $1B GMV is lost annually due to failed and slow deliveries, but the opportunity is even bigger than that. Pakistan is the 5th most populous country in the world with 70% smartphone enablement, yet only 3% of retail sales are currently made online. We are really excited about the market potential and the impact of Rider in supporting business growth across the country.”

 

Rider has plans to enhance the e-commerce marketplace in Pakistan with solutions and infrastructure beyond logistics. Salman Allana added: “Retail is north of a $150B industry. Yet, it is stuck in bricks and mortar. Through our platform, one mile at a time, we are enabling the industry to transform and get online along with more offerings in the time to come. Moreover, we are opening the industry to more participants and changing the face of it. We are fully behind the mission to enable more than 1 million, primarily female-owned Instagram/Facebook sellers to trade.”

 

“Pakistan’s payment infrastructure is chasing the growth of e-commerce and logistics capabilities. While over 95% of all e-commerce orders are cash-on-delivery (COD), it creates operational challenges for last mile and retailers. Rider is addressing this piece of the puzzle with our payment wallet through which we can reconcile work quickly and ensure sellers are reimbursed within hours.”

 

On joining the investment round Kalsoom Lakhani, GP i2i Ventures said: “We are honored to be on this journey with Rider. As the e-commerce industry in Pakistan grows, so will the need for a next-generation 3PL player that understands the realities of the Pakistani market and knows how to build both aggressively, yet efficiently. We believe in the vision of Salman for Rider.”  

 

Meanwhile, the new investor; Jared Heyman, Managing Partner, Rebel Fund commented: “Rider is Rebel Fund’s first investment in Pakistan and we are excited to support their further growth. The company’s founding team and traction to date are impressive, and we believe that Pakistan’s market desperately needs a sophisticated technology-driven delivery service like Rider.”

 

FGV’s General Partner Ali Mukhtar commented: “There is strong momentum in the e-commerce space in Pakistan, which is largely driven by the shift in consumer behavior with the increase in 3G/4G penetration across the country. With this, there is the immense growth potential for last-mile champions such as Rider who are building the required infrastructure to enable growth in the e-commerce space. We believe in the Company’s tech-first approach and we are once again excited to support Salman and his team at Rider.”

 

Willem Van Den Bosch, Investor at SOMA Capital remarked: “We think Rider is uniquely positioned to capitalize on the expansion of e-commerce in Pakistan. Rider’s core tech-forward product offering fixes legacy pitfalls that exist in the last-mile fulfillment market today. Rider’s B2B2C offering fixes issues with delivery failures, lateness, and broken communication which have hampered the expansion of e-commerce previously. We are extremely supportive of the Rider team’s ability to execute and expand deeper into the full logistics product stack and continue to enable e-commerce fulfillment in Pakistan and beyond.”