US dollar hits all-time-high against Pakistani rupee

Lahore (NUT-DESK)

The US dollar on Tuesday has hit an all-time high against the Pakistani rupee in the interbank market. According to details, the value of the greenback surged by 0.85 paisa today to trade at Rs168.95 in the interbank market, earlier the all-time highest was Rs168.58.

The value of the US dollar soared by Rs16.67 during the last four months. Yesterday, the trading of the greenback in the inter-bank market closed at Rs168.10 paisas.

Currency dealers, ex­­perts and analysts have many reasons for the steep fall in the local currency value against the US dollar, but they said there was no intervention from the State Bank of Pakistan (SBP) to stop this devaluation to bring stability.

The Pakistani rupee had touched an all-time low of 168.43 against the greenback last year in August before recouping some losses to hit a 22-month high of Rs152.95 in April 2021.

The local unit rose by 6.2 percent or Rs10.51 against the US dollar in the currency market during the fiscal year 2020-21 that ended on June 30.

ZTE, United Mobile join hands to manufacture mobile handsets

Lahore (NUT-DESK)

Pakistan information technology and telecom sector witnessed a major milestone on September 9 when a globally renowned telecommunication equipment manufacturer, ZTE Corporation, and United Communications announced to join hands to manufacture SIM based 4G/5G mobile handsets and various mobile broadband products in Pakistan.

As per the press release issued by the ZTE here on Monday, an agreement signing ceremony was held in Islamabad, which was jointly hosted by ZTE and United Mobile, and Federal IT and Telecom Secretary Dr Muhammad Sohail Rajput was the chief guest.

Ministry officials, including Member (Telecom) Omar Malik, Member (Legal) Babur Suhail and Director (Wireless) Muhammad Jahanzeb were also present at the occasion. ZTE Pakistan CEO Li Guowen, Deputy CEO Mao Zhixia and CBO Rao Shahryar Sultan, and United Mobile CEO Faisal Motiwala, COO Hamza Rasheed and Hammad Hanif (Head of Development) were also present at the ceremony. Other officials from ZTE who attended the event were Jiang Duxin, Liu Shaofeng, Jiang Hao, Malik Khurrum, Shahzad, Saad Anis and Malik Taimoor.

Through this agreement, United Mobile will introduce the complete range of ZTE mobiles in Pakistan, on the basis of Mobile Device Manufacturing (MDM) Policy 2021. In addition to mobile phones, ZTE terminal end devices, along with ZTE IoT devices and accessories, will also be introduced in the local market in future as well.

Both the companies also shared that as part of this co-operation, they will try their best to achieve a short-term target of US$25 million by June 2022. Moreover, United Mobile announced to introduce ZTE’s premium handsets under CBU model immediately and will work with ZTE to make the globally successful 5G smartphones available in local market as soon as possible.

While addressing the ceremony, Federal IT and Telecom Secretary Dr Muhammad Sohail Rajput said that the incumbent government has an export oriented, technology based vision of the future, and that the Ministry has engaged all stake holders in the IT and telecom sector, and have introduced policies that encourage investment and exports.

While assuring ZTE’s commitment to Pakistan and also China-Pakistan friendship, ZTE Pakistan CEO Li Guowen shared ZTE’s vision and future expansion plans in Pakistan based on the massive opportunities available in the local market.

United Mobile CEO Faisal Motiwala during his address remarked that this collaboration marks another step towards the fulfilment of ‘Vision Digital Pakistan’, and yet another milestone achieved for the Pakistan technology industry towards localisation and self-sustainability. “Our collaboration with ZTE is aimed towards adding value to the supply chain of mobile phones and IT devices, and to be able to offer better value to consumers in Pakistan,” he added.

German Economic delegation Seeks Investment Opportunities in Pakistan

Karachi (Muhammad Yasir) 

A 20-member German Emirati Chamber of Commerce & Industry (AHK) business delegation, which is visiting Pakistan for a firsthand assessment of business and investment opportunities in the country held a meeting today with foreign investors, members of Overseas Investors Chamber of Commerce and Industry (OICCI). The German Business delegation was accompanied by Mr. Holger Ziegeler, German Consul General in Karachi, and First Secretary for Economic Affairs at the German Embassy in Islamabad.

OICCI CEO/Secretary General M. Abdul Aleem, shared a detailed presentation, highlighting the liberal policies in Pakistan for foreign direct investment (FDI) which offers tremendous opportunities for new investment. Commenting on the investment opportunities in Pakistan, Mr Aleem stated that ‘OICCI members have benefitted by taking a longer-term view which is illustrated by the fact OICCI members have re-invested over US$ 18 billion in the last 9 years which is more than the total FDI inflow into the country during this period”.

The OICCI shared with the 20 members of the German Business delegation the results of recent Business Confidence Index Survey carried out during May to July 2021 showing a dramatic upswing in Business confidence across Pakistan by 59% since the last BCI survey done in the same period in 2020. “The OICCI members randomly included in the survey are more upbeat as their confidence level has gone up by 108’, Mr Aleem added.

Mr Oliver Oehms, CEO of the visiting German Emirati Joint Council for Industry and Commerce and other members of the delegation enquired about several matters, including potential sectors for investment, special concessions for major investment in Pakistan, incentives relating to Special Economic Zones, major development projects on tourism, impact of increasing inflation on businesses in Pakistan,  tax incentives for putting up export based industries using imported raw materials and the most reliable government agency to facilitate the potential foreign investors. All the queries were duly responded by the OICCI members at the meeting.

The OICCI is the collective voice of major foreign investors in Pakistan. The over 200 OICCI members, from 35 different countries, have a presence in 14 sectors of the economy and contribute over one-third of Pakistan’s total tax revenue, besides facilitating transfer of technology and skills and providing employment to a sizeable number of people. 57 OICCI member companies are listed on the Pakistan Stock Exchange and 50 members are associates of the 2020 Global Fortune 500 companies. Besides their business operations the OICCI members realize their corporate social responsibilities and are major contributors to various CSR activities benefitting 6.2 million persons from underprivileged communities in 2020.

Infinix latest laptop INBook X1 Series, now available nationwide.

Lahore (Muhammad Yasir) 

INBook X1 series is the perfect blend of work and play

Infinix’s new laptop series – INBook X1 goes on live sale today, this lightweight premium laptop delivers a powerful punch in terms of speed combined with an elegant & slim body design. The laptop series comes in 3 variants Core i3, i5 and i7, priced at Rs.79,900, Rs.99,900 & Rs.137,999 respectively. Available from 13th September at outlets nationwide and exclusively on Daraz.pk & Saamaan.pk.

INBook X1 series provides an aesthetically pleasing experience for those who want a powerful yet eye catching device. It comes with a thin and lightweight metal design at just under 3lbs, a sandblasted anodized body, made from premium aircraft-level aluminum finished to perfection. Working on the one go has never been this good before.

With a 14” FHD plus display and ultra-thin bezels, the INBook X1 series delivers a dazzling and colourful display with 100% sRGB color gamut. INBook X1 can be tilted up to 180° which enables optimum viewing angles for the best perspective anywhere anytime.

The INBook X1 series has a light and sleek look which is easy to carry anywhere anytime, available in most of the on-trend color options including Noble Red, Elves Green, Starfall Grey and Elegant Black. This give consumers the power to express their needs which goes with the requirements. This gives consumers the power to express themselves as the device works according to their requirements and needs. The INBook X1 works in tandem with long-lasting battery life to ensure users can work for more than 13 hours a day without any disturbance. So hurry up and get yourselves All Geared Up with the new INBook X1!

Huawei IdeaHub Golf Drive Tournament Launched by AWAN Distribution to engage the ICT Sector

Lahore (Muhammad Yasir)

A partner-focused IdeaHub Golf tournament was organized by the company’s exclusive IdeaHub distributor, Awan Distribution, in collaboration with Huawei Pakistan. An invite only tournament crafted to interact with the company’s partners, customers on IdeaHub parallel to a golf driven activity. An IdeaHub demo was also conducted for potential consumers. This event was able to not only promote the sport, but also the ICT sector. Mr. Muhammad Noman, Head and VP at ZaraiTaraqiati Bank Ltd, Saqib Habib, Unit Head infrastructure 1st Microfinance Bank, along with representatives from Huawei Pakistan and the partners and customers from the ICT Sector.

Huawei Pakistan, being committed to bring digital to everyone in Pakistan by introducing more technologies, demonstrated the Huawei IdeaHub; a sleek 4K screen with a contemporary, user-centric design, a minimalist stand that gives it the look of a next-generation product that fit for any office space. The 4K screen has H.265 technology with 60fps that delivers a crisp, clear, smooth experience. The device has a touch feature that lets one make your presentations interactive with users.

Mr. Muhammad Noman stated at the event, “This has been a very good organized by Huawei and Awan Distribution. Huawei IdeaHub is a very resourceful product not just for offices, but the entire business community. Everything essential is integrated into this one product, whether it has to do with virtual meetings or presentations.”

Mr. SaifullahSajjad from Commtel-Ae also conveyed his thoughts, “This has been a great event, the gathering of partners, distributor networkers and all the customers, and we had a great interaction amongst each other. Speaking about the product itself, IdeaHub has been able to make a great deal of rounds in the consumer market and we wish both Huawei and Awan distribution the very best in their future endeavors.”

During these testing times of pandemic, playing golf is seen as a good way to keep one healthy in the open outdoors. Additionally, participants learn from each other during the shared experience and make build better connections with one another.

 

Faysal Islami and Shaheen Shah Afridi Team Up to Forge a Winning Partnership

Lahore (Muhammad Yasir)

Faysal Islami, the Best Emerging and fastest growing Islamic bank of Pakistan, has signed Shaheen Shah Afridi, one of the world’s best fast bowlers, as its corporate brand ambassador.

Shaheen Shah Afridi who is Pakistan’s ace strike bowler has also been recently nominated as the ‘Player of the Month’ by the International Cricket Council (ICC).

Mr. Jaudat Hussain, Head Retail Banking Faysal Bank said, “Alhamdolillah, as a relatively young and fast-growing Islamic bank, we are proud to announce our partnership with Shaheen Shah Afridi as he is among the youngest, most consistent and reliable Pakistani fast bowlers. He shares these attributes with our Bank and the winner services/products that we provide to our customers. With him onboard as our brand ambassador, we look forward to promoting the Islamic banking landscape in the country and expediting our journey to bringing innovative Shariah compliant products and services to our customers.”

Shaheen Shah Afridi, while expressing his thoughts at the union, also added, “Faysal Bank’s transformation to Islamic banking is remarkable and exemplary, reflective of its strong commitment and dedication. I am extremely pleased with the association and look forward to representing the Bank as their brand ambassador.”

Faysal Bank Limited is one of the leading commercial banks of Pakistan and is on track to one of the largest conversions of a conventional bank to an Islamic Bank, on global basis.

Reckitt Pakistan bags multiplewins at DarazMall Awards 2021

Lahore (Muhammad Yasir)

Reckitt has successfully added to their growing list of accolades as their number one selling brand, Dettol, has been recognized as the ‘Most Innovative Brand’ at the 2021 DarazMall Awards, along with Reckitt itself being recognized as ‘Best Performance Marketer’. E-commerce has always been a priority at Reckitt and they have worked closely with Daraz since the last four years to increase market penetration and make business more dynamic to keep up with shifts in consumer behavior.

To increase business growth, Reckitt launched on Daraz in 2016 and since then has worked closely with Daraz on a number of digital campaigns. Reckitt is one of the first few brands that came onboard on the FMCG category on Daraz and since then, business has grown a lot over the years in terms of GMV, participation in campaigns, marketing, and contribution in campaigns. Currently, Reckitt Dettol’s store stands at 15,700 number of followers, ranking it amongst one of the highest amongst FMCG brands. The brand also ranked as one of the top 3 brands sold on the 11.11 campaign, having sold 10,000 litres of disinfectant spray in 2020.

On this event, Kashan Hasan, CEO Reckitt Pakistan commented, “We have multiplied our business with Daraz since 2019 and we need to continue to work towards developing habit change as well as understanding our consumers better, investing behind trying and testing new ideas along with ensuring that we have the right data to do that. So, to me the future is very bright and I’d like to thank Daraz for recognizing our efforts and for partnering with us to jointly grow this business”

Driven by its purpose to make business more sustainable, Reckitt has formed a strong partnership with Daraz. This achievement further reiterates the brands’ purpose to serve their customers even better by introducing cutting edge digital innovation and catering to the ever-changing consumer behavior.

AAA Associates announces sponsorship of Paralympian Haider Ali

Islamabad (Muhammad Yasir)

AAA Associates, in its continuous efforts to promote underfunded sports activities and athletes, announced the sponsorship of Tokyo Paralympic 2020’s Gold Medallist Haider Ali. Haider Ali has brought great honour to Pakistan by winning Gold Medal in Tokyo Paralympics in Discus Throw on 3rd September 2021, becoming the first gold medallist for Pakistan at the Paralympics ever. His previous accolades include winning Pakistan’s first ever silver at Summer Paralympics in Beijing, China in 2008. He has competed at the Paralympics on four occasions in 2008, 2012, 2016 and 2020 and has the unique honour of winning country’s first ever Paralympic gold, silver and bronze medals. He is also the only Pakistani to have won a medal in Paralympic history. AAA Associates will provide the entire funding required by Haider Ali for his continuous training and participation in Athletic events worldwide.

Addressing the ceremony, AAA Associates Chairman Sheikh Fawad Bashir lauded Haider Ali for his exemplary performance by saying, “despite the lack of facilities and resources, the way Haider Ali has excelled, is heroic and an inspiration for all of us. It is a proud moment for me to have Haider Ali as a brand ambassador of AAA Associates”.

MD AAA Associates Shahzad Kiani also applauded Haider Ali’s outstanding feats and welcomed him as a brand ambassador of the company. Citing the remarkable performance, he said, “It is one of our manifestos to promote such athletes and sports. AAA Associates believe in dedication and Haider Ali is a true face of devotion and motivation.”

Haider Ali also acknowledged AAA Associates’ efforts of endorsing sports, “ I feel delighted to be a part of AAA Associates and under their patronage, I will be more focused on my sports without worrying for funds.”

A graceful ceremony in this regard was held at AAA Associates Head Office in Phase 7, Bahria Town, Rawalpindi.

PCB to partner with Daraz for live streaming of 2021-22 international cricket season

Lahore (Muhammad Yasir)

Pakistan Cricket Board has finalized arrangements with Pakistan’s leading online marketplace, Daraz, forexclusivelive streaming rights for the 2021-22 home season in the Pakistan region.

The upcoming cricket season is set to be one of the busiest home seasons in Pakistan’s cricketing history with white-ball series tours by New Zealand, England (men’s and women’s) and West Indies followed by a full tour by Australia.

Daraz will have exclusive live streaming rights for the entire bilateral international cricket season which commences with the first ODI between Pakistan and New Zealand at the Pindi Cricket Stadium, Rawalpindi on Friday, 17 September.

As part of the partnership, Daraz users will get a chance to see the live stream free of cost on the platform’s recently launched “DarazLive” – live streaming feature completely free of ads.

Daraz believes in providing its customers with added value by continuous tech-backed innovation and living up to that belief, the brand focuses majorly on the phenomena of In-App shoppertainment that allows users to get a complete entertainment experience from the comfort of their homes.

PCB CEO Wasim Khansaid, “I am excited to welcome Daraz on board as our exclusive live streaming partner for the Pakistan region. Cricket is Pakistan’s biggest passion point and we are keen to make the game more accessible for our fans. Our Commercial Team has focused on digital growth and this live streaming partnership is a great achievement for us as an organisation.

“I am confident that our partnership with Daraz will grow bigger and better in line with our strategic vision to take a futuristic approach for value-addition and addressing changing behaviors and needs of our fans, especially the youth.”

Chief Marketing Officer at Daraz, Ammar Hassan shared his excitement by saying, “We are extremely proud to partner with PCB for exclusive digital broadcasting rights for Pakistan cricket home series till March 2022. Daraz users will get a chance to see the live digital broadcast free of cost and free of ads while enjoying some great shopping deals during the matches. Live commerce is the next big thing and we want to bring the same trend in Pakistan.”

With this partnership, both PCB and Daraz hope to redefine the cricket and entertainment landscape of Pakistan and enable users to have easy access to the most loved sport of the country.

 

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Ayeza Khan became most followed celebrity on Instagram with 10 million followers

Lahore (NUT-DESK)

Ayeza Khan on Sunday crossed 10 million followers and became the most followed Pakistani celebrity on Instagram. Meray Pass Tum Ho star, who jetted off to Turkey with her family recently, reached the 10 million milestone on Sunday afternoon.

Ayeza is currently following 391 people, most of whom are close friends and family with 3,889 posts. Aiman’s sister Minal Khan, who tied the knot to Ahsan Mohsin Ikram on Friday, is followed by 7.8 million followers.

She also updated her Instagram profile a day after her wedding. Mahira Khan and Sajal Aly are also among the top five most followed celebrities with 7.9 and 7.2 million followers respectively.