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Xiaomi Pakistan, a renowned global technology brand dedicated to revolutionizing the smart life experience with affordable yet premium-quality consumer electronics, is excited to unveil a major change in its leadership structure. This announcement comes as part of Xiaomi strategic vision for growth and evolution within the dynamic Pakistani market. With a steadfast commitment to providing innovative and accessible technology solutions to consumers across Pakistan, Xiaomi reaffirms its position as a leading force in the country`s  burgeoning tech landscape.
Xiaomi Pakistan is delighted to announce the appointment of Shahrukh Rohilla as the Director of Channel & Strategy, marking a significant milestone in the company`s strategic leadership team. In his new role, Shahrukh will play a pivotal role in shaping the direction of sales channels distribution management, and overall market and pricing strategies tailored to the Pakistani market &  will be reporting to Country Head Mr. Chai Lijiu.

With over 15 years of extensive managerial experience spanning across technology, distribution and supply chain logistics sectors, Shahrukh Rohilla brings a wealth of knowledge and expertise to Xiaomi Pakistan. Prior to joining Xiaomi, Shahrukh held key leadership positions at renowned companies such as Samsung, IBM, Muller & Phipps, and A.P. Moller Maersk. His diverse background encompasses strategic sales management, go-to-market strategy formulation, and optimization of supply chain and logistics operations across various industry verticals.

At Xiaomi, Shahrukh will leverage his rich industry experience to drive the company's sales channels and distribution strategies, ensuring effective market penetration and sustained growth.

His deep understanding of market dynamics and consumer behaviour will enable him to spearhead initiatives aimed at enhancing product management practices and devising competitive pricing strategies tailored to meet the evolving needs of Pakistani consumers.

Commenting on his appointment, Shahrukh Rohilla expressed his excitement, stating “I am honoured to join Xiaomi Pakistan, a company known for its innovation and commitment to delivering exceptional value to customers. I am eager to contribute to Xiaomi  continued success in Pakistan by focusing on strategic Business management and market expansion initiatives”.

With Shahrukh Rohilla assuming the role of Director of Channel & Strategy, Xiaomi Pakistan is poised to strengthen its position as a preferred choice for consumers seeking high-quality, innovative technology products. His strategic leadership and vision will drive Xiaomi `s growth trajectory in Pakistan, solidifying its position as a market leader in the region.

Lahore (Muhammad Yasir) In the dynamic landscape of Pakistan’s entertainment sphere, Wahaj Ali emerges as a standout figure known for his versatility and unwavering commitment. Renowned for his captivating performances spanning a wide spectrum of emotions and narratives, Wahaj has captured the hearts of many, solidifying his position as a household name. Yet, it is his latest endeavor that has ignited fervent anticipation—a zealous collaboration with Infinix for NOTE 40 series.

Ali’s career saw significant advancement through his nuanced portrayal of the brooding yet captivating romantic drama “Mujhe Pyaar Hua Tha,” where he starred opposite Hania Aamir. His depiction of Murtasim Shahnawaz Khan in romance drama series “Tere Bin,” alongside his previous co-star Yumna Zaidi from “Dil Na Umeed To Nahi,” further solidified his position in the industry. Following his rise to prominence, Ali skillfully portrayed the complex emotions of a multifaceted character in mystery-thriller miniseries “Jurm,” wherein he brought to life the charismatic convict Daniyal. He marked his debut in Lollywood with the anthology film “Teri Meri Kahaniyaan,” directed by Nadeem Baig and co-starring Mehwish Hayat.

In the exclusive glimpses behind the scenes of their latest collaboration, we catch a new facet of Wahaj Ali previously unseen. Amidst the innovative fervor of the Infinix NOTE 40 project, Wahaj’s take-charge, live-free personality shines through. His demeanor reflects a blend of confidence and curiosity, as he delves into the unexplored realms of technology with the same zeal he brings to his cinematic endeavors. It’s a refreshing portrayal of his adaptability, seamlessly integrating his artistic prowess with the cutting-edge innovations of Infinix.

Infinix NOTE 40 series, with its promise of diverse yet multiple charging modes , stands as a testament to the brand’s commitment to empowering users, offering them the autonomy to lead their lives without constraints. And who better to symbolize this ethos than Wahaj Ali himself? His journey, marked by an unwavering determination to redefine his boundaries, mirrors the ethos of Infinix—innovation, versatility, and empowerment.

The collaboration between Wahaj and Infinix goes beyond a mere endorsement. It is a celebration of shared values—of taking charge, pushing limits, and embracing the vibrancy of life with open arms. The behind-the-scenes images from the shoot radiate an infectious energy, a vibrant palette of colors and emotions that tease the senses and hint at the groundbreaking campaign that awaits.

Wahaj Ali, commenting on the collaboration, shared, “Working with Infinix on their NOTE 40 series has been an exhilarating experience. It’s not just about endorsing a product; it’s about connecting with a philosophy that resonates with my own journey’’

As we await the full reveal, one thing is clear—this partnership is set to redefine the benchmarks of celebrity endorsements, melding the realms of entertainment and technology in a symphony of innovation and charisma. Wahaj Ali, with his indefatigable spirit and Infinix, with its technological prowess, are poised to usher in a new era, one where taking charge of one’s destiny is not just a choice but a lifestyle.

Lahore (Muhammad Yasir) TCL, Pakistan’s no. 1 LED TV brand, announces the launch of its first-ever Experience Lounge in Pakistan. This launch demonstrates TCL’s dedication to introducing cutting-edge technology and immersive entertainment experiences to Pakistani consumers. TCL’s Experience Lounge marks a significant milestone in the company’s journey in Pakistan.

The TCL Experience Lounge offers an entertainment destination where visitors can take part in top-quality visual experiences. With state-of-the-art audiovisual technology and TCL screens, the Cinema Experience gives the guests a full cinematic experience, while the Gaming Zone, equipped with the latest gaming technology and TCL LED screens, provides an immersive gameplay environment. Complementing these experiences is the emphasis on Quality Sound, ensuring that every auditory detail is faithfully reproduced, enhancing the overall entertainment journey for consumers.

“Our commitment to innovation and customer satisfaction drives us to create groundbreaking initiatives like the TCL Experience Lounge,” stated Sunny Yang, General Manager of TCL Middle East and Africa. “This immersive destination encapsulates TCL’s vision to provide unparalleled entertainment experiences to consumers in Pakistan.”

Positioned as the best LED TV brand in Pakistan, TCL’s Experience Lounge offers a unique and exclusive environment. Visitors can indulge in an array of entertainment options, from experiencing breathtaking visuals on top-quality displays, all powered by TCL LED screens.

Majid Khan Niazi, Director of Marketing TCL Middle East and Africa, commented, “The launch of the TCL Experience Lounge represents a significant step forward in our mission to elevate the entertainment landscape in Pakistan. Our amazing interior design, usage of cutting edge technology and adherence to international standards ensure that visitors enjoy a world-class experience.”

Strategically located for easy access at 24XX DHA Phase 3 Lahore, the TCL Experience Lounge promises to be a beacon for entertainment and technology enthusiasts across the country. TCL has a global presence in more than 160 countries and is one of the leading manufacturers of LED TV globally. With its global brand recognition and reputation for innovative technology, TCL continues to set new standards for excellence in Pakistan’s entertainment industry.

Pakistan (Muhammad Yasir) Zong 4G, Pakistan’s telecommunication leader, proudly reaches a new pinnacle in propelling the nation’s digital evolution. With the exhilarating introduction of OEM (Original Equipment Manufacturer) partnerships especially for its esteemed corporate clientele, Zong 4G unleashes a wave of innovation aimed at enhancing revenue streams and elevating the customer journey.

In today’s dynamic digital landscape, Information and Communication Technology stands as the cornerstone for every corporation, shaping communication channels and revolutionizing business operations. Recognizing its pivotal role, Zong 4G has taken a bold step forward, offering cutting-edge digital platforms and services tailored for corporate clients. This initiative not only enhances Zong’s DICT portfolio but also injects it with a thrilling blend of cost efficiency and diverse solutions, propelling businesses into an electrifying era of innovation and connectivity.

In order to create ease for its corporate users, Zong 4G is offering the following services Network and Cyber Security: CMPak helps its customers to leverage the intelligence of wide-range security network. it includes firewalls (Virtual and physical), WAF, Cloud based security Solutions, IDS, IPS, Email security solutions, Secure VPN, Connectivity Solutions, Real time Antivirus, data leak Checkers. Major Partners include: Fortinet, Sangfor, Sophos, TrendMicro, Kaspersky.

IT Infrastructure: A diverse selection of products is available, encompassing routers, switches, WiFi devices, data center racks, industrial-grade UPS, on-premises cloud services, and smart screens, among other offerings. Major Partners include: Huawei, ZTE, Rujie, Ruckus, Fiberhome, Raisecom, Attom.

Information Management: Zong 4G provides its customers with comprehensive data protection solutions encompassing backup, recovery, and safeguarding of files and applications. This suite includes services for data protection, backup, and recovery. Major Partners include: VeeAM.

Automation and Surveillance: CMPak showcases a premier array of Automation and Surveillance solutions, achieved through collaborations with top international industry players. CMPak extends AMS, Surveillance solutions, Dash Cam solutions, and IP Phones to its customers, encompassing surveillance cameras, facial recognition solutions, ANPR solutions, and video security solutions. Major Partners include: Dahua, HIKVision, Grandstream.

Workplace Technology: This includes UPS from 4KVA to 500KVA, Micro modular Data center indoor racks, Data Center Containment, Solution Indoor Racks, Precision cooling Racks, outdoor cabinets, Rectifiers and metered PDU racks.

While discussing the importance DICT in Pakistan, the official spokesperson for Zong 4G stated, ‘ICT holds a central position in reshaping how we engage with the world around us, transforming communication, access to information, and the very fabric of business operations. The strategic collaborations with OEMs mark a monumental endeavor for Zong 4G, ensuring that its users are equipped with unparalleled resources at their fingertips, sourced directly from the pinnacle of the market’.

BNU STUDENTS DIVE INTO CBD PUNJAB’S SKYLINE.

Lahore (Muhammad Yasir) Punjab Central Business District Development Authourity (PCBDDA) also known as Central Business District Punjab (CBD Punjab), invited students of Beaconhouse National University’s Razia Hasan School of Architecture and Design for a study tour of CBD Punjab. The tour aimed to enlighten students about the complexities and features of high-rise building design. Director of Architecture and Planning CBD Punjab, Sameer Aftab Sial, briefed the students about high-rise design and building construction methodologies. He emphasized the importance of such initiatives stating that students are the architects of the future. He highlighted CBD Punjab’s commitment to providing opportunities for professional development to students, with this tour being a part of that endeavour. While addressing the students Director Architecture and Planning CBD Punjab, Sameer Aftab Sial said, “The design of high-rise buildings encompasses various complexities and features. It is essential to familiarize students with these aspects through their degree programs so that they can shine in the future with modern knowledge,” During the tour students also visited CBD Punjab’s site and showed keen interest in the various ongoing projects of CBD Punjab. The tour served as a platform for students to explore and express their enthusiasm for the diverse projects undertaken by CBD Punjab. CBD Punjab continues its tradition of fostering students’ professional growth, with this tour being a testament to its commitment to providing practical exposure alongside academic learning.

Mohammad Ali Jinnah University (MAJU) recently hosted a seminar on
Pakistan’s economic situation and the latest agreement with the
International Monetary Fund (IMF) at the campus.

Speaking at a seminar, Director at the Center for Excellence in
Islamic Finance (CEIF)-IBA Ahmed Siddiqui underscored the crucial role
of the IMF in stabilizing the country’s current account and the option
of utilizing the international lender’s Islamic financing program.

He mentioned that Islamic institutions are taking the lead in the
banking and financial sectors, having a strong potential to transform
the economy from interest-based elements to Shariah-compliant
mechanisms within five years.

He further added that the masses are choosing Shariah-compliant
financial products and services in the country as their preferred
choice, depicting the promising future of Islamic financial system in
Pakistan.

Economist Muhammad Farrukh Ahmed discussed various issues and
challenges facing the economy and its critical solutions through
restructuring and reforms of macroeconomic indicators.

He said agriculture and IT are highly potential sectors for economic
growth, foreign direct investment, and the generation of employment
across the country. On the other hand, the government should adopt
strict austerity measures to cut down on luxury items from import
bills, focusing on promoting localization of the economy.

He added that the reforms in tax authority are a much-needed step to
generate funds for public sector projects and curb on smuggling across
the country. The digitization of the financial sector and governance
will greatly help to end corruption.

The seminar was also addressed by noted speakers, including Chairman
Employees Federation of Pakistan, Mehmood Arshad, and Faculty Members
at MAJU, Dr. Hina Fatima and Dr. Umar Rafiq.

Mastercard report finds human connections and technological innovation are key for Cities of the Future.

Pakistan (Muhammad Yasir) Three in four people would be happier living in a smart and connected city, according to a new report by Mastercard, which features insights related to human aspirations and technological progress for smart cities in the Middle East. By 2050, two-thirds of the world’s population will be living in urban areas, which places a renewed focus on urban living to ensure that the cities of the future are secure, sustainable and inclusive.

Mastercard Cities of the Future Report revealed that respondents in Egypt, Saudi Arabia and the UAE overwhelmingly agree that living in a smart city would make them happier (76%).

Priority innovations span connected buildings, smart travel and AI-powered services

The majority (62%) of respondents in Middle East and North Africa identified smart and connected buildings and homes as the highest priority innovation, followed by smart travel services (61%). Technological advancements widely generate more optimism than worry. Becoming less physically active is the top concern, followed by reduced human interaction and the loss of traditional jobs. AI and machine learning (58%) are considered the most important technologies for future cities.

Increased sustainability emerges as an aspiration

Public awareness of the need for climate action is high, and smart solutions to transform to clean and renewable energy (59%) emerged at the top of the list of anticipated outcomes across the MENA region. In the UAE and Saudi Arabia, 85% of respondents believe their cities are ‘maturing’ or ‘mature enough’.

Urban residents seek digital access to services, strong data security and super-app convenience

MENA residents would like to see digitization make their living environments, workplaces, and payment experiences, more efficient. Digital access to services like banking, utilities, and transportation tops (59%) the list of aspects that would enhance their daily living experience in a city. This is followed by strong privacy and secure personal data (58%) and a single digital platform (super-app) that integrates all services and information (53%).

Partnership crucial for urban innovation

Over the past year Mastercard has embarked on several initiatives with government entities, including the development of urban mobility. It is involved in the Riyadh Metro project, and also partnered with the Greater Amman Municipality to roll out Jordan’s first transit payment ecosystem, paving the way for seamless digital payments across the public transport network. In Dubai, alongside the UAE government, Mastercard is establishing a global Centre for Advanced AI and Cyber Technology to accelerate generative AI research. Mastercard partnered with the Administrative Capital for Urban Development to build the efficient digital infrastructure that will enable the New Administrative Capital to become Egypt’s first cashless city. Through working with public and private sector partners, Mastercard helps develop solutions to advance sustainability, small business success, digital transformation, tourism development, education, and urban mobility.