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Lahore (Muhammad Yasir)  TCL Electronics (1070.HK), the world’s Top 2 TV brand and Top 1 98-inch TV brand, recently held its highly anticipated MEA Product Launch 2024 at the prestigious Hilton Istanbul Bosphorus. This esteemed gathering provided an ideal platform for TCL to unveil its latest line of QD-Mini LED TVs, including TCL 115” X955 Max, the world’s largest QD-Mini LED TV, and domestic appliances, inviting attendees to immerse themselves in a hands-on experience with each cutting-edge product. 

The event welcomed over 600 distinguished guests, comprising executives, partners, and industry insiders, for an exclusive preview of the ground-breaking technological advancements developed for the MEA region. Alongside immersive demonstrations, TCL showcased its newest products and solutions in a dedicated area, underscoring its unwavering commitment to crafting bespoke innovations tailored to enrich the lifestyles of its discerning customers.

Ms. Sunny Yang, General Manager of TCL MEA, said, “Our products are a testament to our commitment to enhancing the lives of our customers. Each home entertainment product is imbued with practical innovations aimed at enriching the lives of our customers. This aligns with our overarching goal of fostering a better quality of life by elevating everyone’s entertainment experience and enhancing the aesthetics of their homes.”

A notable feature of the exhibition was TCL’s diverse range of home entertainment products, encompassing their XL Collection of televisions in sizes of 98″, 85″, 75″, and various gaming models. Furthermore, the 2024 product line-up was enhanced by TCL’s ultra-premium 115″ X955 Max QD-Mini LED TV. 

“TCL’s product emphasis lies in large-screen televisions, which serve as pivotal display devices in every home, often becoming the focal point of entertainment. The allure of super-sized screens—not only ideal for movies but also for gaming, sports, and a myriad of entertainment activities. They immerse you fully in the action, providing the ultimate immersive experience.” Ms. Sunny added. 

Experience the future of television with the World’s largest, TCL 115” X955 Max QD-Mini LED TV, where every detail is crafted to perfection.

The launch event showcased the remarkable capabilities of the 115” X955 Max QD-Mini LED TV, the world’s largest, providing viewers with a cinematic experience right in their living rooms. With a peak brightness of 5,000 nits (unit of measurement for brightness) and over 20,000+ local dimming zones, this TV offers precise lighting and impressive contrast, ensuring crisper and sharper visuals even on such a large scale. Equipped with QLED PRO, a 144 Hz VRR and an ONKYO 6.2.2 Hi-Fi system, the TV delivers exceptional image quality and pulse-pounding audio with an ultra-slim design.

Experience the pinnacle of home entertainment with TCL’s QD-Mini LED TVs, where cutting-edge technology meets unparalleled visual excellence. 

All QD-Mini LED TVs, C855, C755 and C655 PRO, boast dynamic HDR performance, with the TCL C855 Premium QD-Mini LED TV reaching up to 3500 nits. The TVs feature QLED PRO technology, enriching colours and providing vivid contrast from the brightest whites to the deepest blacks. The low reflection feature minimizes glare, ensuring an immersive viewing experience in any environment. Audiophiles can indulge in the premium home theater sound quality of the integrated ONKYO Hi-Fi audio system. Enhanced by the AiPQ PRO Processor and a 144Hz high refresh rate with VRR, these TVs deliver seamless, crisp visuals suitable for cinematic experiences and gaming adventures alike.

Home solutions to empower consumers to embrace and healthier and more convenient lifestyle.

TCL also presented a range of new products designed to enrich and simplify daily life. Updates were shared on the Air Conditioners line-up, which featured the innovative FreshIN 3.0 and BreezeIN, renowned for their sleek, minimalist design and easy-to-maintain build. Additionally, TCL introduced its latest Free built-in series for refrigerator and washing machine models, including the TCL C2110WDG and C67110WDG Front Load Wash & Dry, empowering consumers to embrace healthier and more convenient lifestyles.

Pakistan (Muhammad Yasir)

Pakistan’s leading telecom provider, Zong 4G has joined hands with Planet Beyond to create a seamless solution aimed at streamlining balance management for Zong 4G users.

Established in 2004, Planet Beyond stands as a prominent company specializing in mobile Value Added Services (VAS), with operational presence in both the United Kingdom and Pakistan. The direct integration between Zong and Planet Beyond signifies that Zong 4G recharge services will now be seamlessly accessible through the Planet Beyond platform.

The MOU was formally signed on April 30th at Zong 4G’s Islamabad headquarters. This pivotal collaboration included Zong 4G’s Director Sales & Distribution, Wasi Ansari, and the CEO of Planet Beyond, Asad Ali.

This strategic collaboration enables customers to easily top-up credit through the Planet Beyond App, thereby making it more convenient and accessible. This innovative feature allows customers and businesses to easily add funds to their accounts, improving convenience and accessibility while promoting B2C interactions. .

According to the official spokesperson for Zong 4G, ‘The collaboration between Zong 4G and Planet Beyond exemplifies Zong 4G’s unwavering commitment to prioritizing user accessibility. This partnership reflects Zong 4G’s proactive approach to staying attuned to the dynamic requirements of its user base. By continuously adapting its services and offerings in response to evolving needs, Zong 4G demonstrates its commitment to delivering exceptional value and customer satisfaction.’

PUBG MOBILE announces exciting new features in the latest Version 3.2 Update, including:

• Mecha Fusion, a new theme mode featuring mech-inspired elements.
• Improvements to World of Wonder, complementing the Mecha Fusion theme.
• Enhancements to the Home system, including the new Home Competition alongside Elegant Ancient Capital themed items.
• Metro Royale updates, including gameplay experience improvements, new collectibles, and new enemy Strider.
• New legendary items arrive in Cycle 6 Season 18.
• Upcoming sports car partnership set to be announced soon, plus an iconic anime partnership poised to send sparks across the battlegrounds.

LONDON (NUT DESK)  PUBG MOBILE, one of the world’s most popular mobile games, reveals new enhancements in its Version 3.2 Update, available until July 9th. Players can explore mechanised marvels in PUBG MOBILE and World of Wonder mode with the new themed mode Mecha Fusion, alongside enhancements to Cycle 6 Season 18 and Metro Royale. Home mode will also be introducing a new competition, allowing players to showcase their creativity for the chance to win exciting prizes.

The Version 3.2 Update introduces Mecha Fusion, a new theme mode available on Erangel, Livik and Miramar, which brings three unique mechs into PUBG MOBILE: Levitron, Strider, and Armamech. The Levitron is a unique vehicle that can transition between speed and magnetic form and features a ‘magnetize’ ability that can be used to grab and toss characters, vehicles, and certain objects; the Strider boasts jumping and missile-firing capabilities, whilst Armamech, a formidable four-seater created by combining the Strider and Levitron, offers unparalleled versatility, equipped with dual weapons and skills of both its counterparts. Armamech can be summoned at Steel Ark, a futuristic-style ship containing loads of supplies that will appear numerous times on each map alongside player transport aircrafts. Steel Ark also features a huge interior space, with a towering and layered structure for players to enjoy. Both Levitron and Strider can also be found at Steel Ark, and Assembly Bases. Assembly Bases will be scattered across the Erangel, Livik and Miramar maps, also providing players the opportunity to replenish the mech’s health and load up on fuel and missiles.

In addition to these new mechs, the Mecha Fusion theme also introduces several new character items to PUBG MOBILE. Among these are the Jetpack, which enhances movement speed and offers brief hovering capabilities, and the Personal AED, which provides players with the ability to self-rescue when knocked down. Players can also equip themselves with the Magnet Gun, acting as a firearm version of the magnetic arm, and the Respawn Beacon, which allows immediate respawning of eliminated teammates.

World of Wonder will also receive its own set of new gameplay mech-inspired gameplay and additions alongside new Target Dummy and Soccer Ball objects. In Military Base Mecha GvG, players fight for victory in a showdown on a military base, whilst Steel Ark Catch Me is all about finding and eliminating players hiding within a time limit to win. Steel Ark Infinite Respawn Royale sees four teams battling around the Steel Ark with unlimited respawns, whilst  players can enjoy an exciting 1v1 mech battle, utilising punch attack and missiles. Lastly, Mecha Mayhem’s 8v8 faction battle summons mechs from the sky, with their close range crushing and launchable missiles disrupting the outcome of the match.

PUBG MOBILE’s Version 3.2 Update also introduces a plethora of Home features and fixes, including new Elegant Ancient Capital themed items alongside an improved blueprint building process. In addition to these exciting items, players are also encouraged to let their creativity shine in the new Home Competition, showcasing their design prowess for the chance to win some exciting prizes! Submissions are open until June 1.

Metro Royale will also receive exciting updates in the Version 3.2 Update, including gameplay experience improvements, new collectibles, and new enemy Strider. Players can open multiple inventory gift packs simultaneously, repair all items with a single tap on the loadout page, and unlock new Honor Rewards and Collectibles. Certain Gold Collectibles can be displayed in players’ Personal Space of the lobby, with the potential to be placed in HOME. Players can now earn Player and Companion EXP in Metro Royale matches, and face a new PvE enemy, Strider.

The Version 3.2 Update also marks the arrival of Cycle 6 Season 18, which introduces a range of new legendary items including the C6S18 Glasses, C6S18 Set, C6S18 Mask, C6S18 Cover, and a C6S18 – DBS.

PUBG MOBILE players can also look forward to an upcoming partnership announcement with a sports car manufacturer, plus an electrifying new collaboration with an iconic anime sensation – stay tuned for further updates!

Further information about what’s included in PUBG MOBILE’s Version 3.2 Update can be found in the official patch notes available here.

PUBG MOBILE’s Version 3.2 Update will be available until July 9th! Download the game and play for free on the App Store and Google Play Store.

Lahore (Muhammad Yasir)

2024 – OPPO, the global leader in smart devices:, announces the nationwide availability of the OPPO A60 for PKR 54,999/-. Designed for users who demand both performance and resilience, the OPPO A60 combines unparalleled durability with an exceptional design. With its first and only military shock resistance, segment-first splash touch, IP54 rating, and anti-drop glass, the OPPO A60 is built to last. Its premium construction includes a unique magnetic particle design and an ultra-slim profile, ensuring both aesthetic appeal and toughness.

First and Only Military Shock Resistance

The OPPO A60 boasts military-grade shock resistance, ensuring it can withstand dust, splashes, and significant impact. This makes it an ideal choice for those with active lifestyles. With its military-grade certification, IP54 rating, and anti-drop glass, the OPPO A60 is ready to face any challenge, providing peace of mind and reliability for users on the go.

Segment’s First Splash Touch

The OPPO A60 provides stronger water resistance, allowing you to stay connected in all conditions. The Splash Touch feature enables easy operation even with wet or oily hands. Whether you’re caught in the rain or handling greasy food, the A60’s innovative Splash Touch technology ensures your screen remains responsive and usable, setting a new standard in smartphone usability for this category.

Four Years Later, Still as Good as New

The OPPO A60’s battery remains strong even after four years, providing consistent performance day in and day out. Equipped with a 5,000mAh battery and 45W SUPERVOOC™ Flash Charge technology, the A60 ensures extended usage times and rapid charging speeds. Even after years of use, the A60’s battery maintains its capacity, reflecting OPPO’s commitment to long-lasting performance and reliability.

The OPPO A60 also features a 950-nit Ultra Bright Display for exceptional clarity and a 90Hz refresh rate for smooth and immersive viewing. Powered by the 6nm Snapdragon® 680 Mobile Platform, it offers enhanced performance and reduced power consumption. The A60’s dual stereo speakers with Ultra Volume Mode deliver crystal-clear audio, while the versatile triple camera setup with Portrait Mode and AI Portrait Retouching ensures stunning photos and videos.

Built to endure and designed to impress, the OPPO A60 is your most reliable partner for years to come. Available now at OPPO retail stores, authorized dealers, and Naeem Electronics nationwide for just PKR 54,999/- only. 

Global accountancy body with members in 180 countries celebrates major landmark of exceeding 250,000 members in its 120^th anniversary year.

Lahore (Muhammad Yasir) ACCA (the Association of Chartered Certified Accountants) has unveiled its latest membership figures of 252,500, taking its membership to above quarter of a million following decades of strong growth.

It celebrated its 200,000 member landmark just seven years ago in 2017, and the new figures represent an increase of around 2% in membership since this time last year. ACCA also has more than 526,000 future members.

Ronnie Patton, president of ACCA, said: ‘The scale and scope of this achievement is amazing, and it says so much about how we attract so many people to join our worldwide community. It also highlights the substantial contribution we make to the number of qualified professional accountants across the global economy.

‘Our members live and work in 180 countries. This means that the voice of ACCA is heard in every corner of the planet, and the positive influence of ACCA members is felt everywhere. That’s why today we celebrate not just the size of our membership, but also the impact and contribution our members make.’

Founded in 1904 to widen access to the profession, ACCA in 1909 became the first professional accountancy body to admit women to membership and is known for its long history of inclusion and work for the public good. It will celebrate its 120^th anniversary in November this year.

Celebrations over the year will focus on the impact of members in building a better world, sharing and showcasing their stories.

Helen Brand, chief executive of ACCA, said: ‘This is an exciting achievement and we’re proud to have so many talented and committed members around the world undertaking successful careers and making such a positive impact.

‘Looking to the future, we look forward to leading an inclusive profession for a changed world, with people from all backgrounds, bound by a global code of ethics and committed to continually developing their skills to meet ever-changing needs.’

ACCA members work in a huge variety of roles in accounting, management and leadership across the business and public sectors. ACCA has played a leading role in widening the scope of accountancy to encompass strategy, sustainability and broader professional skills. It also works to share its global insights and expertise to contribute to strong and thriving economies and a better, more sustainable future for all.

You can watch our quarter of a million celebratory video here: https://www.youtube.com/watch?v=yCJ2-oMyL0s

Pakistan (Muhammad Yasir)

TikTok is proud to announce significant advancements in AI transparency and media literacy, reinforcing its commitment to safe and responsible content creation. In collaboration with the Coalition for Content Provenance and Authenticity (C2PA), TikTok is set to become the first video sharing platform to utilize Content Credentials technology to automatically label AI-generated content (AIGC) when uploaded from various platforms.

Understanding the potential challenges posed by AI-generated content, TikTok has implemented a robust system to enhance transparency. This initiative includes the automatic labeling of all AIGC using TikTok’s proprietary AI effects. Over the past year, more than 37 million creators have benefited from TikTok’s innovative labeling tools, promoting a clear understanding of content origins.

Furthering its transparency efforts, TikTok will soon extend Content Credentials to all its content, allowing the metadata to remain with the content even when downloaded. This feature enables users and external platforms to verify the authenticity of the content, promoting a universal standard of transparency across the digital landscape.

In partnership with MediaWise and WITNESS, TikTok is launching a series of educational campaigns aimed at enhancing media literacy. These initiatives are designed to empower users to critically assess online information, distinguishing between genuine and misleading AI-generated content. Throughout the year, TikTok, in collaboration with MediaWise, will release a series of 12 videos focused on fostering universal media literacy skills.

Dana Rao, General Counsel and Chief Trust Officer at Adobe, commended TikTok’s efforts.”With TikTok’s vast community of creators and users globally, their involvement in both C2PA and CAI is pivotal. In today’s digital age, ensuring content authenticity is crucial. This partnership marks a significant step towards that goal,” said Dana.

Alex Mahadevan, Director of MediaWise, expressed enthusiasm about the partnership: “Since launching our Teen Fact-Checking Network on TikTok in 2019, we’ve seen significant engagement. We are excited to further empower people to discern fact from fiction online through these new initiatives,” he said.

By joining the Adobe-led Content Authenticity Initiative (CAI), TikTok is at the forefront of adopting industry standards that foster content authenticity. This collaborative effort is expected to gradually increase the amount of auto-labeled AIGC on TikTok, enhancing user experience and trust.

Lahore (Muhammad Yasir)

Extremely heartening and vibrant participation from solar industry marked the commencement of the highly anticipated SIXTH ISEM Pakistan Solar Exhibition and Conference at the Expo Centre Lahore. The event, inaugurated on Friday, promises to be a significant gathering for professionals, stakeholders, and enthusiasts within the solar energy sector in Pakistan and across the globe.

The three-day exhibition, running until Sunday, has drawn the participation of various leading solar companies showcasing their innovative products and solutions.

With a focus on sustainable energy practices, the event aims to promote awareness, foster industry collaborations, and drive the adoption of solar energy technologies across Pakistan.

Speaking as the chief guest, Senator Lt-Gen (Retd) Abdul Qayyum, Chairman Pak-China Business Forum, expressed optimism about the event, highlighting its potential to catalyze growth and development in the renewable energy sector.

APTMA Advisor Tahir Bashir Cheema emphasized the government’s commitment to creating an enabling environment for sustainable energy initiatives, encouraging private sector investment, and promoting technological advancements in solar energy production and distribution.

The Pakistan Solar Exhibition and Conference serve as a platform for industry leaders, policymakers, investors, and researchers to exchange ideas, discuss emerging trends, and explore avenues for collaboration.

Attendees can expect insightful panel discussions, keynote presentations, and networking opportunities designed to spur innovation and drive the sector forward.

Visitors to the exhibition can explore a wide range of solar products and solutions, including solar panels, inverters, energy storage systems, and solar-powered appliances. Exhibiting companies are showcasing their latest advancements in solar technology, highlighting the efficiency, reliability, and cost-effectiveness of solar energy solutions for residential, commercial, and industrial applications.

The event’s location at the Expo Centre Lahore provides a central hub for industry stakeholders to converge, engage in meaningful dialogue, and forge partnerships that can contribute to Pakistan’s sustainable energy goals. With growing global interest in renewable energy sources, the Pakistan Solar Exhibition and Conference underscore the country’s commitment to leveraging solar power as a key driver of economic and environmental sustainability.

In the first quarter of 2024, realme has demonstrated remarkable performance in Pakistan’s smartphone market, overtaking smartphone manufacturer Samsung in terms of sales. With a year-over-year growth of 519%, realme’s strategic innovations and customer-centric approaches are reshaping its market presence.

Extended Warranty: A Commitment to Quality

A standout feature of realme’s strategy is its industry-leading 24-month warranty offered with devices like the realme Note 50. This warranty is not just a testament to the quality and durability of their products but also instills greater confidence among consumers. realme’s commitment extends beyond the norm, providing customers with peace of mind and demonstrating their confidence in the product’s long-term performance.

Launch Success: realme Note 50 and realme C67

The launch of the realme Note 50 was a key factor in this quarter’s success. This device not only comes with the generous 24-month warranty but also boasts impressive specifications that cater to tech-savvy users without breaking the bank. Additionally, the realme C67 has made significant inroads with its robust features at competitive price points, further solidifying realme’s market position.

Innovation and R&D: Driving Forces Behind the Company’s Success

realme’s surge is underpinned by its relentless focus on innovation and research & development. By consistently integrating the latest technologies and tailoring their products to meet the evolving needs of consumers, realme has managed to stay ahead of the curve. The focus on R&D has allowed Realme to offer high-caliber, feature-rich smartphones that deliver enhanced user experiences at accessible price points.

Forward-Looking Strategie

realme’s approach goes beyond just selling smartphones; it’s about creating a brand that resonates with its users through innovation, reliability, and affordability. Their ongoing efforts in R&D ensure that realme devices are not only competitive but also at the forefront of the technology curve. By maintaining a pulse on consumer needs and industry trends, realme is well-positioned to continue its growth trajectory and further increase its market share.

As realme continues to innovate and expand its product line, its focus on customer satisfaction and market adaptation will likely carry forward its momentum, setting new benchmarks in the smartphone industry in Pakistan and beyond.

 

Karachi (Muhammad Yasir)

Commuters with M-Tags can now enjoy hassle-free journeys through toll plazas without stopping, reducing congestion and wait times, by simply topping up their M-Tag accounts through the Zindigi app. One Network, the ICT services company managing the M-Tag infrastructure and services for Frontier Works Organization has orchestrated an integration agreement between FWO and Zindigi, the digital banking initiative of JS Bank for integrating M-Tag top ups with no extra charges for convenience and efficiency.

This collaboration aims to augment the M-Tag seamless travel experience for travelers, allowing them to recharge their M-Tag accounts from the Zindigi app, in addition to already available One Network Mobile App and other digital wallets. The agreement signing ceremony was held in the presence of esteemed executives from both participating organizations. Both One Network and Zindigi prioritize security and reliability, ensuring that transactions always remain secure and accessible. This ensures a smooth, secure, and hassle-free toll payments and travel experience for travelers on motorway.

Atif Ishaque, Chief Business Officer at Zindigi added: “Our latest initiative is solely focused on enhancing customer experience by providing seamless top-up option for their m-tags. Our collaboration with One Network aligns perfectly with this vision, providing a convenient solution for toll payments.”

“We’re aiming to provide maximum top up options for M-Tag customers and thus we have integrated with Zindigi Mobile Wallet to leverage upon their active user base. By integrating our M-Tag services with their digital platform, we empower travelers to navigate motorways seamlessly through Express Lanes” says Ms. Fatima Anila, Chief of Business Strategy at One Network; while expressing her enthusiasm about the digital transformation of motorways and toll tax collection in Pakistan.

Pakistan (Muhammad Yasir)

In the sprawling expanse of Lahore, Punjab, Pakistan, a revolutionary project is underway, poised to redefine the region’s technological landscape and economic trajectory. NSIT City spanning over 800 acres, emerges as a beacon of progress, innovation, and opportunity. What was once known as the Lahore Knowledge Park, dormant and untapped for a decade, now finds renewed purpose and vigor under the visionary leadership of Chief Minister Punjab Maryam Nawaz Sharif. This transformation breathes new life into the project, infusing it with a sense of purpose and direction. NSIT stands as a testament to the power of visionary leadership and strategic planning. Divided into three key segments – the IT & Tech District, Education City, and Film City – NSIT aims to create a comprehensive ecosystem that nurtures technological innovation, fosters educational excellence, and stimulates creative industries. Each segment plays a pivotal role in shaping Punjab’s future as a hub of technological advancement and economic prosperity. At the heart of NSIT lies the ambitious Celestia, a twin-tower IT building set to mark the beginning of a new era for the project. This iconic structure will serve as a symbol of progress and innovation, attracting businesses, investors, and talent from across the globe. With its construction set to commence in the initial phase, Celestia embodies the spirit of NSIT – bold, ambitious, and forward-thinking. The timeline for NSIT’s development is ambitious yet achievable, with the entire infrastructure of the project anticipated to be finalized within three years. This rapid pace of development reflects the commitment of the Punjab government to realize the full potential of NSIT and harness its transformative power for the benefit of the region. The projected creation of approximately one million jobs underscores the economic impact of NSIT, providing employment opportunities for countless individuals and driving economic growth across sectors. To ensure the sustainability and viability of the project, NSIT adopts a multi-faceted revenue model that includes self-generation, joint ventures, and Real Estate Investment Trusts (REITs). This diversified approach to revenue generation minimizes risk and maximizes returns, ensuring the long-term success of NSIT as a sustainable and self-sustaining entity. With an estimated investment of 100 Billion PKR, NSIT represents a significant commitment to the future of Punjab and its people. In addition to its economic impact, NSIT is poised to become a center for technological innovation and research, driving advancements in fields such as artificial intelligence, blockchain, and cybersecurity. By fostering collaboration between industry, academia, and government, NSIT aims to create a fertile ground for innovation and entrepreneurship, paving the way for the next generation of tech leaders and pioneers. Furthermore, NSIT’s designation as a special economic zone and the Punjab government’s declaration of tax-free status for ten years further incentivize investment and growth within the project. These measures demonstrate the government’s unwavering commitment to fostering a conducive environment for business development and economic prosperity. The recent launch of the Silicon Block by the Central Business District Punjab has received overwhelming response from the business community, further solidifying NSIT’s position as a premier destination for tech-driven enterprises. This vibrant ecosystem of innovation and entrepreneurship sets NSIT apart as a visionary project with the potential to shape the future of Punjab and beyond. But NSIT is more than just a collection of buildings and infrastructure; it represents a bold vision for the future of urban living. By integrating cutting-edge technology, educational excellence, creative industries, sustainable practices, and holistic healthcare, NSIT aims to uplift lifestyles, redefine urban living, and foster prosperity for all stakeholders. The strategic master plan for NSIT embodies a bold vision for the future, one where boundaries blur, possibilities abound, and progress knows no limits. It envisions a vibrant ecosystem where individuals thrive, businesses flourish, and communities prosper. NSIT stands not only as a physical space but as a testament to innovation, sustainability, and community empowerment. As we embark on this journey towards a brighter and more inclusive future, NSIT invites all stakeholders to join hands in realizing its vision. Together, let us shape a future where NSIT becomes the epicenter of technological innovation, economic growth, and social progress. Welcome to NSIT City, where the future meets possibility, and dreams become reality.